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Top 15 Ways A Social Media Assistant Can Boost Up Your Business!

18 janvier, 2022 - 17:15

Are you confused about hiring a social media assistant? Do you think it will be costly to hire a virtual assistant to manage your social media? 

If you have these questions in mind, brace yourself because you are on the right track, asking the right questions. You just have not found the answers yet. So let’s begin by understanding who is a social media assistant?

A social media assistant is a professional who helps you enhance your brand presence online. They can bridge the gap between your brand and targeted audience through creative online content. The content ranges from a 4-word caption to short video content. 

You must have seen the Instagram posts of some catchy brands, Nike, Spotify to name a few. A creative and experienced team of social media managers has led these US-based brands to widespread social media attention.

But, the question remains – 

Why Should You Hire A Social Media Virtual Assistant?  Credit: Unsplash

Firstly, a dedicated resource for your social media can organize your posting schedule and put up regular content on your social media handles. Secondly, social media reach and growth does not come with an on/off switch. It requires a stellar, power-packed strategy to build a brand’s social handles. An expert can assist your company with that. 

These are just two aspects; a social media virtual assistant can holistically benefit your brand. Here are the 15 ways a social media assistant can boost up your business. 

1. Conducting Research

Market research and being on top of current events give you an advantage over your competitors. A hefty amount of research and data is essential if you want to make good content-related decisions. However, as a startup founder, you may not get the time to do the proper research yourself. Instead, you can use the services of a social media virtual assistant who can undertake daily research on your behalf and offer you condensed insights that you can utilize to develop a strategy.

2. Coming up with Stellar Strategies 

A significant portion of the job is done when you have an excellent social media marketing strategy at your disposal. When you hire a social media manager, you can ask them for inputs while forming the strategy. Moreover, you can get some valuable insights from an experienced professional. 

3. Sending Regular Updates On Pages

According to a report by Forbes, 90% of startups fail. It is primarily because one person cannot supervise everything in a company, from accounts to administration to social media. Many startups have an Instagram page, but gradually they fail to put up content regularly. You can hire a virtual social media assistant to post content on your brand’s social handles regularly. 

4. Content Curation

Before content creation, you have to engage in content consumption. Your social media presence can boost with well-curated, seamless content that takes time. Do yourself a favor and delegate the task to a social media manager who can curate and create original content.

5. Building New Social Media Pages From Scratch

Social media is an agile space. Today’s viral content may go irrelevant tomorrow; you never know! A social media remote assistant preempts the need for new and relevant content. They accordingly prepare the new and trendy social media handles for your brand. 

6. Engaging the Audience

Benchmark Email keeps Starbucks on Number 2 for audience engagement. Here’s are the lines from the “what you can learn” section – 

“No effort is too small when it comes to social engagement. Give your brand a voice in the conversation, and when a follower wants to interact with you, interact in return.”

Audience engagement can ultimately lead to increased sales. But to do that, you need a dedicated resource who can reply to the comments and tags on your posts. 

7. Consistent Promotions

The face of your brand identity is your products and services. Promoting them regularly and strategically informs the audience about them. If the content is informational and adds value to the knowledge of readers, they make the purchase. 

A social media virtual assistant can tackle this job well – infusing promotions and valuable content, along with other engaging content. 

8. Tracking the Metrics

When you do not track your growth, it may seem at one point that all your efforts are wasted. A trackable road map is essential to reach your destination. Similarly, knowing the critical metrics of your social handles is important. 

An experienced social media manager is always aware of different tools and analytics to monitor the engagement of your posts & other parameters. Additionally, growing numbers work as a motivator for professionals, especially on widely-used platforms like Instagram. You can use Instagram Analytics tools to trace your growth. 

9. Creating Short Videos

Short-form video content – Reels, Youtube Shorts has taken the brands pages on social media by the storm. The content requires short visuals of 30 or 60 seconds. 

A social media assistant can identify the latest reel trends and ideate a short script for the video. Lately, many popular brands have started using short-form videos to put out product information and connect with younger audiences.

10. Prioritizing Customer Preferences

Customer understanding is the strongest pillar of a business. If you are well-aware of your customer preferences and can translate them into content, your business can grow massively. 

But, in this hustle of content creation, customer preferences are never fixed. People may flood a post with likes on a good day and can leave it abandoned on a bad day. To deal with such dynamic behavior, you should hire a remote assistant for social media. The individual can check and compare multiple platforms to analyze consumer/ audience preferences and strategize accordingly. 

11. Handling Queries

When you consistently post engaging and informational content, your audience grows. Soon after, they start to convert into your customers because, gradually, trust builds. 

Between these two steps, a crucial point is queries. The audience likes to enquire and know more about the products & services, before buying them. An expert social media virtual assistant can tactfully handle the questions to strengthen the chances of conversion. 

Additionally, if your DMs are full and you lack time to attend to them, a social media assistant can be a tremendous support. 

 12. Addressing Grievances 

As a growth-seeking and responsible entrepreneur, you can never overlook the complaints and feedback of your customers. However, you may start to delay them for other priorities. But always keep in mind that addressing grievances is part of customer satisfaction. Hire a social media assistant who can take down the suggestions and feedback & handle complaints on your behalf. 

13. Tackling Lewd Comments

Social media is not always fun and inviting space. When you have someone to watch the comments, it becomes easier to interact with customers. However, some comments are scandalous in nature and need to be neutralized. Your social media virtual assistant can reply to such comments and showcase your brand in a customer-friendly light. 

Taking a cue from this, a social media planning assistant can help you formulate neutral content, free of any political stand or agitating material. 

14. Help You Execute All Your Plans

Every business owner has plans for their company and business flow. Gradually, these plans tend to take a back seat as the roles and responsibilities of a founder increase. A social media VA can support you in developing your plans regarding social media so that you can keep the core business decisions at the center of your workdays. 

15. Put Up the Good Client Reviews

Happy customers pave the way for a happy organization. Clients provide their reviews when they find the services fulfilling. Your social media handles are fit to showcase these reviews. When you hire a social media virtual assistant, they can do this task. With their experience, these professionals know how to use client reviews better to improve sales. Numbers indicate that more than 70% of customers only prefer to purchase after reading the reviews. 

These are the ways a social media virtual assistant can help you flourish your business. They can take command of your brand’s social media handles, so you can utilize your time better and focus on your startup. The question that remains is – 

Why Should You Trust a Virtual Assistant to Build Your Social Media? Credit: Unsplash

Because a Virtual Assistant for Social Media can excellently do the job while saving costs, you have to pay them based on hours they spend on your work.

When you hire a remote assistant from an outsourcing agency such-

  • You get to work with a pre-assessed and pre-interviewed individual. You can skip the process of filtering and hiring a suitable candidate.
  • A pre-trained and experienced individual works with you. So, you do not have to worry about their training and start with work delegation directly. Additionally, you can start by checking their work samples and handing them a project. 
  • You can hire a Virtual Assistant within minutes to build your social media. Just book a free consultation and hire a social media manager. 

The role of a social media assistant transcends the 15 ways mentioned above. They act as a bridge between your audience and all that your brand is & stands for. The best part is that with remote assistants, you can kickstart your social media without any delay. No hectic training. No Employee Insurance Cost. No tantrum of Casual Leaves. No Employee Management. In short, you enjoy all benefits of a full-time social media assistant without any liabilities.

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Catégories: News dév web

6 Low-Code platforms to watch in 2022

14 janvier, 2022 - 14:05

Low-Code platforms are the future of enterprise application development. They provide a much quicker and efficient way to build applications without any coding knowledge. 

Low-Code platforms are quickly transforming the way companies do business. They are not only able to lower the time and cost of software development but also offer a more agile and streamlined process to get applications built and deployed.  

These platforms power the digital transformation of many organizations by providing a vehicle for the rapid development and deployment of web and mobile applications. 

The main benefits of using Low-Code platforms include:  

  • improved collaboration between business users and IT departments 
  • faster time to market for new features 
  • lower development costs and  
  • increased accuracy of digital products. 

We predict that 2022 will be the year for changing up your business and accelerating digital transformation with a Low-Code platform. 

Here are some leading Low-Code platforms that you should watch out for in 2022 and beyond:  

Microsoft Power Apps 

Microsoft PowerApps is a Low-Code platform that helps people quickly create intuitive applications without being a software developer. This platform lets users create custom apps from ready-made templates for various types of devices. 

It’s an easy way to make powerful mobile or web applications without coding skills. These app templates are straightforward to use and come with pre-built features for various business needs without having to hire developers. Microsoft Power Apps helps you develop smartphone apps, tablet apps, web interfaces for all kinds of purposes. This includes both internal and customer-facing apps. 

This solution has many features that help organizations streamline operations, improve customer service, and enhance employees’ productivity.  

Microsoft Power Apps are available on all popular devices and platforms, which makes it simple for anyone to use them. The users can also easily deploy their apps in the cloud or store them on Azure. 

Appian 

Appian is another Low-Code platform for building and delivering business applications. The platform incorporates a visual, drag-and-drop interface, role-based security features, integrated enterprise data access, and built-in logic. 

Appian’s platform allows customers to create interactive mobile apps, customer self-service applications, custom web portals, content management systems (CMS), and others. 

Appian also provides a robust API for connecting your app with other IT systems, enabling you to automate processes across your organization. With Appian’s API Toolbox, it’s easy to upload data from external sources or integrate data from other applications into your application. The Appian software is used by many large enterprises in banking and financial services, telecommunications, healthcare, and government. 

Comidor 

Comidor couldn’t be missing from the list of the best Low-Code platforms to watch in the upcoming year. Comidor Low-Code platform assists businesses in automating their workflows and business processes and developing cutting-edge Low-Code applications. Create your own custom applications with the Low-Code Application Builder or browse the Comidor application marketplace for pre-existing apps that can help you streamline your overall business operations. Anyone in your organization can create and manage custom applications using a user-friendly environment, regardless of coding experience. Drag-and-drop functionality, reusability of pre-built application templates, connection with workflow diagrams, cloud-native architecture, and real-time data analysis are only some of the powerful features Comidor offers to users. 

What’s more, the Comidor platform can handle all your demanding automation and development needs, by incorporating intelligent automation capabilities, like RPA and AI/ML, achieving thus end-to-end automation in one convenient, integrated platform. 

Outsystems 

Outsystems is a platform that helps you quickly create enterprise-grade mobile, web, and desktop software that can be deployed either on devices or on the cloud.  

The platform integrates all aspects of the enterprise in one collaborative environment to help enterprises succeed in this new era of digital business transformation. In essence, it allows business users to design, develop, deploy and manage their apps without any coding skills needed. 

It features a drag & drop user interface, no coding required for developing enterprise applications, visual modeling of processes and data, database connection to any database type. Outsystems also provides a web-based IDE and an API for building, deploying, and managing applications. 

It is used by enterprises in various industries around the world including healthcare, finance, retail, telecommunications, and others. 

Mendix  

Mendix is an all-in-one Low-Code development platform that allows developers and business users to build software applications while collaborating throughout the entire application development lifecycle. This cloud-based platform leverages Artificial Intelligence, integrates with external systems and databases to transfer data, and delivers end-to-end automation. 

Low-Code platforms, which use a visual, model-driven approach, eliminate the need for coding and bridge the gap between the IT and Business departments of an organization. Mendix combines Low-Code and No-Code development, while at the same time, putting a special emphasis on the integrated collaboration, the cloud-native architecture, as well as the intuitive drag-and-drop development that provides users with an engaging visual interface. 

Genexus 

Genexus is a Low-Code software development that automates and makes simpler the creation and evolution of enterprise applications. This agile platform is powered by Artificial Intelligence and combines multiple technologies to offer multi-experience solutions to users. By integrating any application with external and internal systems, the Genexus platform allows continuous information processing. 

The whole Genexus suite includes besides the Low-Code application development environment, collaboration tools, BPM capabilities, to model, automate, and optimize processes and workflows, and finally reporting and analytics. This platform covers a whole spectrum of automation capabilities to simplify software development. 

Sum up  

Businesses are seeking to reduce development costs, increase productivity, and improve team collaboration. Low-Code development platforms offer the benefits of code-free solutions like rapid deployment, no coding skills required, no upfront cost for capital expenditure, and quick time to market. To summarize, it is obvious that Low-Code development platforms are the new wave of the future of software development. Since Low-Code development platforms enable non-technical business analysts to create applications without writing code, so they don’t need programming knowledge at all, we understand why these platforms are a disruptive force in the digital economy. Additionally, the skyrocketing cost of traditional development makes Low-Code platforms become the way forward. Not only do they save time and money, but they also provide more flexibility than ever before.

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Catégories: News dév web

test 123

13 janvier, 2022 - 12:21

test 123

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Test 3

13 janvier, 2022 - 12:17

Test 3

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Test 2

13 janvier, 2022 - 12:16

Test 2

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Test 1

13 janvier, 2022 - 12:14

Test 1

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Top 10 online form builders of 2022

11 janvier, 2022 - 14:03

From designing easy-to-read forms that your prospects want to fill out, to data-collection forms that help with webinar registration, reservations, and contact tracing, it’s important to work with the best online form builder that helps you meet your specific conversion goals. 

Best online form builders

Here are 10 online form builders to consider based on factors like ease of use, design quality and variety, advanced features, the ability to automate, and, of course, price.

1. Jotform

With more than 10,000 templates, Jotform is known for having the largest collection of templates available. This online form builder offers fully mobile-responsive forms and accessible forms as well as numerous plugins, multipage forms, field types, and integrations like Salesforce, Insightly, and PayPal for online payments. 

Jotform’s Starter plan is free and includes five forms. There are also three paid tiers

2. Moosend

Moosend’s forms are designed to increase your subscriptions and grow your mailing list quickly. The platform allows you to create beautiful forms with dozens of templates and matching landing pages. The drag-and-drop editor also lets you customize the forms so you can add images, fonts, and logos for better branding and visual interest. Plus, Moosend’s forms seamlessly integrate with your website via add-ons, plugins, and custom code. 

This powerful forms tool offers a free plan, or you can choose from monthly and annual plans that include more advanced features. 

3. Socital

As one of the newest online form builders, Socital is one of the most user-friendly solutions you’ll find, no matter how much form-building experience you have. Features include popup tools for cart abandonment, email notifications, form submission options, social tools, and template and format editors for subscription forms. Socital has five monthly plans to choose from. 

4. Typeform

With an Instagram aesthetic, this tool is one of the most visually attractive form builders. No coding skills are required for this user-friendly tool that offers more than 60 form templates. Enjoy several Typeform options, including quizzes, contact forms, polls, surveys, and lead generation forms as well as videos, images, and GIFs. You can choose a free plan or one of three paid tiers

5. Wufoo

Wufoo gives you 400 templates organized into categories, including surveys, registrations, invitations, online orders, and lead generation forms. Enjoy the drag-and-drop process for form creation or use customization tools to change various elements of each form. 

Designed for all types of businesses, Wufoo also offers advanced features, including payment integrations, report designers, and analytics tools. Integrations include Stripe, Campaign Monitor, and Squarespace. 

Made more for experienced users, Wufoo offers four pricing plans as well as a free plan with basic features.  

6. Convertful

With its plethora of form templates, Convertful is ideal for bloggers, agencies, and e-commerce companies. Features include a WordPress plug-in as well as the ability to include gamification tools and coupon boxes. It works well with users of all experience levels. 

Convertful integrates with email marketing software like HubSpot, Moosend, and Sendinblue. There’s a free plan plus paid tiers. Even the free plan includes features like unlimited widgets as well as lead and form fields. 

7. Pabbly

This form builder is affordable and versatile, including more than 250 templates and a drag-and-drop editor. Advanced features include website embedding, payment integrations, webhooks, customizations, calculated fields, conditional logic, multistep forms, and data encryption, yet it’s suitable for everyone. You can also integrate third-party apps, such as PayPal, Stripe, Mailchimp, Dropbox, and Google Analytics. Pabbly offers a single pricing plan. 

8. Formstack

This solution is one of the easiest to use that features advanced technology like conditional logic. You can use Formstack’s form templates or create your own from scratch. The drag-and-drop form builder has a “reorder content” button to rearrange form fields. Formstack also offers custom branding, advanced reporting, and a theme builder. 

Formstack integrates with Zapier, PayPal, and Google Analytics. Although there’s no free plan, you can try one of their five paid plans for 14 days at no cost. 

9. Paperform

Paperform has numerous mobile-friendly form templates, including real estate lead forms, customer feedback forms, and subscription forms. It’s one of the best online form builders to use when you want to incorporate your brand imagery. Smart form functionality includes conditional logic and calculation fields. Paperform also integrates with more than 1,000 third-party apps and offers three pricing plans

10. Google Forms

Google Forms gives you an intuitive, real-time form builder with many question types, including short text, checkboxes, and dropdown menus. You can make all types of forms for various purposes, including forms for feedback, subscription signup, and event registration. 

One of the best features is the data validation capability to visualize the information you collect. Responses can be connected to a Google Sheet. Google Forms is free and included in G Suite plans.

Conclusion

Many companies offer a wide assortment of form templates that serve all types of industries, businesses, and forms needs. Do your research, and you’ll be sure to find the one that works for you.

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Most Popular Java Tools For Every Phase Of Development

11 janvier, 2022 - 13:05

In terms of development, best does not always mean popular; choosing the best depends on the context. We consider popularity as a credible tool to judge the performance or applicability of a tool, and that is because many people are using it for their work. 

There are a few Java tools that web developers can utilize in different phases of programming/development to help them execute their Java code more successfully. Java is a popular programming language that has been existent for a long time. 

Due to this, the wide range of tools available to work with Java is no surprise. But having these many tools makes it difficult to choose the one for your project. 

This guide will list the best Java tools for development in every phase. 

A Short Overview of all Development Stages

Developing an application or software is a process, and as every process is completed in stages, this one also follows a set procedure. Every stage in the development lifecycle is connected, where the completion of one stage sets the foundation for the next one. 

Here are the six main development stages. 

  1. Analysis: Every development project begins with understanding the requirements and then analyzing them to ascertain the project’s fitness. The purpose is to understand the requirements and know whether the development team can execute them. 
  2. Designing Phase: The second stage in Java development services caters to designing the application or software. Here the designing team will build sketches, mockups, high-fidelity prototypes, and clickable prototypes. The purpose is to help visualize how the solution will look post-development. 
  3. Development: The developers here get to work by using different Java tools to develop and produce the software or application code. Not only here, but the java development tools are available for all the stages. 
  4. Testing and Debugging: This is where dedicated testing and quality assurance professionals conduct different types of testing on the code. The purpose is to ensure that the code is performing well; it is readable, scalable, and clean. 
  5. Deployment or Implementation: Here, the developed and tested code is deployed in the form of the final product on the intended platform. Special tools are used by the developers to deploy the solution. 
  6. Maintenance and Upkeep: The development lifecycle does not end because, after deployment, we also need to maintain and update the solution fulfilling new demands from the customers and solving their issues.

To complete these stages, you need to outsource the work to a Java development company or hire Java developers for in-house development. In any case, the professionals will need to work with some Java tools that will support them in development, testing, and maintenance tasks. 

Best Java Tools for Development

What follows is an account of different tasks and components of development and the tools you can use for each of these tasks. 

  • Integrated Development Environment (IDE)

An IDE is a comprehensive platform offering developers different development facilities under a single platform. Every IDE has a source code editor, build automation tools, and a code debugger. 

To execute Java development services with grace and authenticity, the best IDE is Eclipse. However, IntelliJ IDEA is always in Eclipse’s hindsight giving it a cutthroat competition, but the latter has remained ahead. 

Both Eclipse and IntelliJ IDEA are open source IDE, which means they are free to use and come with plugins and inbuilt features jam-packed to help you create the best possible solution. 

Specifically, Eclipse has refactoring and syntax checking assistance features with code completion functionality. IntelliJ IDEA also comes with a smart code completion function along with a framework-oriented assistance package to further improve the developer’s coding experience. 

  • Testing and Quality Assurance

Testing the code of the application or software you have produced is crucial to achieving success. Testing helps clean the code and ensure that every function and feature is working as intended. Here are the top testing tools used in Java development services. 

JUnit is basically a framework that helps write the routines for repeatable tests to be executed on the code. Among the top JavaScript frameworks, JUnit is considered the best as it is easy to use and can help test one block of code efficiently. 

  • Deployment (Continuous Integration)

Deployment involves the process of configuring the software or application on the right platform. Continuous Integration (CI) is a part of the deployment, and there are specified tools required for this function. 

One of the top Java tools for development used here is Bamboo, which is built by Atlassian and used to build, test, and deploy the application code. It helps run parallel tests and lets you work with docker agents. 

  • Programming Language Version

Even though we know that the programming language here is Java, you must also have the right version to ensure effective development. At present, Java 17 of JDK 17. 

Working with the latest Java version does not require understanding every aspect specifically. Rather it is more about building a strong foundational base for you to work upon. 

  • Web Framework

Java-based web frameworks have prewritten code scripts embedded into the program. These frameworks have become one of the most used Java tools for development. Developers use these frameworks that have templates we can use to build applications and customize it to produce the intended outcome. 

In Java, AngularJS and Spring MVC are the two best web frameworks giving the developers supreme control over the development environment. AngularJS is well suited for web applications development, and it is an extensible platform and is compatible with other libraries. 

  • Version Control

Version Control in Java development services involves tracking and managing the changes to the code. Changing the code from time to time is a regular activity for a developer, and a version control system is highly beneficial as it makes the work easier and quicker. 

In this category, the best system is Git. Git has the upper hand to GitHub due to its inherent capabilities and collaboration capabilities with other developers working on the project. 

  • Database

Choosing the right database is highly context-dependent. A database helps in storing and retrieving information stored on the server. Among the most essential Java tools for development, having the right database is imperative. 

Oracle DB and MySQL hold the top spots in Java-based development exercises because they have great features built for enterprise-level application development. MySQL is sometimes preferred because of its open-source and the availability of a large community that can assist a developer. 

  • Code Logging and Performance

Creating a code log is essential to establish an authentic record of all the activities happening in the development process. On the other hand, code performance is essential to ensure that the code renders and compiles to show its intended functionality. 

For these purposes, developers use Retrace, one of the best debugging and performance-checking tools that integrate seamlessly with the development processes. It also helps log, combine errors, and record metrics of the code. 

Conclusion

With so many vendors and open source contributors in the Java ecosystem, it’s difficult to compile a dedicated list of Java programming tools and technologies. However, we have attempted to create a list of ideal Java tools for development that you can use without hesitation. 
Due to their popularity and accessibility, these tools have presented great potential in streamlining the development process and ensuring an efficient turnout. Whilst you hire Java developers, make sure to understand their expertise and experience in using the tools listed above. They will help you make a better choice.

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Low Code vs. No code – The Similarities & Differences

4 janvier, 2022 - 11:36

In a recent study conducted in August 2021, some mind-boggling statistics regarding global software and application development have come to light.

Enterprise software clocked a global spend of $5.2 trillion, while this number for mobile-based applications till the second quarter was $34 billion. These figures only mean one thing – the global consumption of software and applications is on the rise, and there is a need to meet this demand at the back end by ramping up the Software Development Life Cycle.

According to a report published by Evans Data Corporation, currently, there are only about 27 million professional developers in the world – which, if you pitch against the global demand of software and applications, isn’t much. Casting this data through a prism, there simply aren’t enough development professionals available for enterprises to hire! This has created a colossal vacuum between skill and demand in the SDLC universe.

A pressing need for a simpler SDLC has reared its head, necessitating the creation of tools that non-developers or novice developers can utilize to create software and applications that are just as fluid and functional as developed by any professional.

The result can be seen in No Code and Low Code platforms that allow the production of software and applications with minimal or only basic coding requirements. In addition, the interface allows for a drag-and-drop or flowcharting mechanism to achieve desired functions and performance from the resultant software. For someone not well-versed in the coding universe, such an interface is a blessing for it allows them to put together a full-fledged software with barely any coding involved, and fairly quickly too.

Source

What exactly is Low Code and No Code? Let’s tackle that one by one.

What is Low Code?

Explained in very basic terms, a Low Code platform allows for software or application development by means of presenting the users with ready widgets of code to drag and assemble into a flowchart, workflow, or process diagram that the software would ultimately execute. It is like building with Lego blocks – only that users have chunks of code instead of blocks to piece together the entire software or application. So, for example, if the user wishes to provide a burger menu with dropdown options in software, there is a code module for it that the user merely needs to drag to the right place on the working canvas and drop it.

Source

While it is an immeasurable convenience for novices, professional developers prefer Low Code just as much. It allows them to make time for a differentiating creative twist on their software while leaving all the heavy footwork to the Low Code platform.

Unlike a No Code, you do get to “see” some packets of code on the screen as you apply it to your software-in-progress in Low Code. No Code is a purely aesthetic name developed for marketing purposes targeted towards the code-inept audience. Although there isn’t any code to “see” on the screen – it is always present, running in the background.

Here are a few examples of Low Code tools.

Examples of Low Code Tools
  • Zoho Creator: Sports routine automation and flexible hosting.
  • Middleware:  Middleware provides a smart load balancer, service discovery, and containerized system to autonomous scale cloud applications for high availability and performance.
  • OutSystems:  Provides Native support and real-time monitoring.
  • Fyle: An expense management software that automates all pre-accounting processes and connects with accounting software for Financial analysis and reporting.  

Low Code does have some high-utility advantages.

Advantages of Low Code

Low Code has several other offerings with the convenience of not having to code too much to build software.

  • The speed of SDLC is phenomenal. For someone with a bit of coding background, putting together a sample software within a matter of days (or sometimes even half a day) is a significant achievement made possible with Low Code.
  • One-click deployment takes away all the stress and strain involved with the concept of Launch Day. To test the final product, all the developer (user) has to do is click it into existence.
  • High ROI at Low Risk can be expected from Low Code platforms. With these platforms, you get built-in integrations, security protocols, and cross-platform support that are robust and reliable.

Like every coin has a flip side, there are certain limitations to Low Code.

Limitations of Low Code

Although laced heavily with advantages, Low Code falls short of certain enterprise-level expectations from a good SDLC platform that should have been addressed from the get-go.

  • For one, it doesn’t account for scalability or high performance. Basically, anything outside of the developmental sphere is practically out of the scope of Low Code.
  • Secondly, it isn’t exactly plug-and-play. There is a learning curve involved, and it is a complicated one – which may work to beat the whole purpose at first glance, but if you relentlessly keep at it, you may get there one day.

This paves the way for its fraternal twin, the No Code.

What is No Code?

Rather than being something that exists separately, No Code has been marketed as such because of the “invisibility” of its code instead of the actual “absence” of it. Nothing can run without code – No Code simply ensures that those who don’t understand it don’t have to deal with it visually. Rendering everything to a pure widget and module-based interface, No Code is just another version of quick software and application development tool/platform.

Source

Using No Code requires absolutely no knowledge of software or application development, being what it is. Enterprises equip their employees and teams with No Code platforms to quickly create prototypes or samples from their concepts, enabling them to speed up the development process without needing any niche skills.

Let’s see some examples.

Examples of No Code
  • Code2: Server-free platform with access to APIs, plugins, databases, etc.
  • Thinkific: Or any modern online course platform
  • Bubble: Automatic backups, over 800 plugins, and real-time monitoring.
  • Jotform: Create an app without coding, use tons of free templates to customize them and download your apps onto any platform.
  • Sender: An easy-to-use email marketing platform with great integration capabilities. 
  • Outranking: AI Writer & SEO Tool for Content Optimization.

If you are thinking of getting No Code, have a look at some of its advantages.

Advantages of No Code

The fact that No Code can help a team quickly whip up a solution rather than having to wait for the IT team to take months building it makes No Code the perfect go-to tool for quick reviews. Since it requires no prior knowledge of coding, it is a highly easy-to-use platform for creating immediate or specialized applications of software for internal or team-specific purposes.

Limitations of No Code

Since No Code is so easy to use, it may create a condition called Shadow-IT, which means the unsupervised creation of apps or software that may end up bypassing company protocols can cause compliance problems. In addition, it may use up resources unnecessarily.

No Code v/s Low Code: Which One to Choose?

This choice to choose between Low Code and No Code can be guided by the purpose you intend for the product to have. If you are looking for a solution that helps your team navigate a process issue or solve a problem related to a project, go for No Code, as it enables anyone to create limited utility software or app. On the other hand, when faced with a mission-critical software release that serves a functional purpose for the entire business, Low Code is the better option as it produces a more capable, grounded, and well-rounded product.

Conclusion

According to a Gartner report, by the end of 2024, Low Code can be expected to account for 65% of the developmental process in the software realm. The globe relies on smart solutions today, and not everyone needs to be a skilled coder to create a solution for themselves.

The post Low Code vs. No code – The Similarities & Differences appeared first on noupe.

Catégories: News dév web

The 10 Best Mobile Collaboration Apps For Your Business During Social Distancing Period

3 janvier, 2022 - 12:19

Ever since the first pandemic lockdowns, companies around the world have made the shift towards remote work.

However, running a business comes with its own set of challenges that need to be addressed if you want to continue growing.

While communication and flexibility are certainly a part of it, having the right collaboration apps in your tool stack is also essential. Today, we’re going to walk you through ten apps that can help make collaboration a lot more seamless for you and your team.

Top 10 Remote Collaboration Apps Workpuls

Workpuls is one of the most granular employee monitoring tools out there since it lets you see the productivity levels of each individual team member. You’ll also be able to see if their productivity has risen or fallen compared to the previous period.

Outside of real-time monitoring and custom reports, you’ll also be able to assign tasks and see which projects take the longest to complete. If you go for the pricier Automatic Time Mapping tier then you’ll even be able to automate the process entirely.

Paid plans range from $8/month to $15/month depending on which features you need for your use case. There are also custom quotes for enterprise customers and annual discounts on all plans that will help you reduce the overall cost.

Chanty

A unique benefit that Chanty has over other team collaboration software is its Teambook feature. This lets you view all pinned messages, shared files, and upcoming tasks in a single place so you don’t have to jump around different areas on the platform.

Furthermore, you’ll be able to view the full message history without upgrading to a paid subscription, unlike other freemium options. In terms of meetings, the tool has 4K capabilities and can support up to 1,000 simultaneous participants.

As if all that wasn’t good enough, Chanty is also free forever. There is a business plan with extra features like video conferencing, expanded storage, dedicated support lines, and unlimited integrations but that only costs $3/month if you bill annually.

Jotform Apps

Jotform apps is a no-code app builder that will help you get your business’s app working seamlessly. It will change how your business receives and sends information while helping you go mobile and save you wait times and development costs. Working remotely may have some challenges, but using an app builder to create a collaboration app will allow your team to collaborate on incoming and outgoing communications in your own workspace.

It provides safe and easy communication between team members while also tracking your data. Serving as a huge collaboration hub, any updates made to your app takes effect in real time and doesn’t need rebuilds or installs. You can utilize Jotform Apps to hire remotely, request work from teammates, host webinars and even coordinate virtual team happy hours!

All these features for absolutely free! You can upgrade your plan and get more features depending on what your team needs. They have a ton of pricing options to choose from.

Asana

Most people who have used Asana are already familiar with its intuitive, minimalistic UI and seamless workflows. That said, you might not know that Asana actually has a Chrome extension that lets you add tasks directly through your browser toolbar.

Users also get access to over 100 integrations such as Microsoft Teams, Salesforce, Adobe Creative Cloud, Jira Cloud, Office 365, Google Workspace, Slack, Zapier, HubSpot, JotForm, and so many more.

Asana’s freemium tier is probably more than enough for most casual users but it is worth noting that their paid subscriptions are a bit more expensive than the competition, starting at $13.50/month.

ProofHub

ProofHub is an all-in-one project planner. It’s similar to Basecamp in that the feature suite is priced at a fixed-cost basis meaning you’ll be able to add as many team members as you want without having to worry about additional per-user fees.

There are tons of features like Gantt charts, time tracking, file sharing/versioning, group chats, and project templates. You’ll also be able to use integrations like Freshbooks, Dropbox, Google Calendar, and more. ProofHub even has multilingual support for nine languages.

Considering you’ll only be paying $50/month for all these features (or $99/month on the Ultimate Plan) it’s hard to argue with the value that ProofHub provides. You’ll also get 15GB worth of storage on the Essential plan or 100GB if you decide to go for the Ultimate Control plan.

Brosix

Brosix isn’t the newest or most popular communication solution on the market but it offers privacy, security, and affordability in a well-rounded package. In fact, teams of three people or less will be able to use the Startup plan which is totally free.

One of Brosix’s main selling points is its emphasis on security. Your private team network encrypts all data transfers to ensure your communications remain secure while the P2P file sharing functionality keeps your sensitive documents from falling into the wrong hands.

Brosix even lets you set security levels that determine what data a team member can access. Finally, you’ll be able to manage team activities, user permissions, and the network status from your web control panel which serves as the perfect admin dashboard. 

HelpCrunch

With the goal of being the definitive customer communication platform, HelpCrunch lets you create knowledge base articles, create custom pop-ups, set up auto-messages, and track customer tickets with ease.

It’s incredibly easy to tweak the resources you create with HelpCrunch in every way except CSS. That said, the Basic plan is a bit limiting since you can only create one widget so we’d recommend going for the Pro tier if you plan to scale your business up in the near future.

The HelpCrunch dashboard has also received praise from users since it makes it easier to access all core features from a single place. Other positive reviews focused on the rapid setup and high-quality customer support.

Apploye

Apploye may have started out as a time tracking app but its native functionality is so diverse that the platform is comparable to full-blown collaboration suites. The tool also has payroll, invoicing, and time tracking features so you can stay on top of the financial side of things.

Where Apploye truly shines is in employee monitoring which is a challenge that most remote teams deal with. You’ll be able to see which apps people are using, the URLs they visit, and preview their activity through periodic screenshots that trigger every 10 minutes.

With prices ranging from $4/month to $7/month — not to mention the 50% off discount for annual billing — it’s easy to see why this affordable tool has been making waves in the remote collaboration space.

Time Doctor

Time Doctor is much more than a time tracker since it also has payroll, web usage monitoring, breaks tracking, detailed analytics, and alerts that remind employees to stay off social media when possible. That said, the time tracking itself is quite impressive as well.

You’ll be able to see the idle time for every team member in real-time, allowing you to step in if you see someone stuck on a task. Time Doctor also has a work-life balance feature currently in beta that helps employees identify issues that may be impacting their productivity.

To top it all off, Time Doctor has over 60 integrations for you to choose from including Salesforce, Trello, Freshdesk, QuickBooks, and more — making it extremely easy to add to your tool stack.

nTask

nTask is an all-in-one project planner that streamlines everything from resource allocation to setting campaign milestones. Its budgeting features may not be as complex as a dedicated solution but they should be more than enough for most standard use cases.

Users can also choose between Kanban boards or Gantt charts depending on their preferences and the project type. Those looking for communication features won’t be disappointed either since nTask has a team chat and dedicated workspaces.

The free plan offers 100 MB worth of storage and accommodates up to five team members which makes it a good starter option. nTask’s paid tiers range from $4/month to $12/month for each user, with perks like 5 GB to 10 GB in storage and advanced reporting.

Conclusion

As you can see, there are many tools that can make your remote collaboration experience a more positive and stress-free one. If you consider your specific needs, find the right features, and avoid going over budget then you’ll be well on your way to crafting the ideal tool stack.

That’s all for today but feel free to leave a comment below if you have any favorite apps that you think we should’ve covered. After all, Noupe is the webworkers magazine so we’re always excited to hear your opinions. Until then, stay safe!

The post The 10 Best Mobile Collaboration Apps For Your Business During Social Distancing Period appeared first on noupe.

Catégories: News dév web

Web Design Tips & Tricks Every Designer Should Follow

24 décembre, 2021 - 08:42

Designing a website from scratch is really a daunting task, but thanks to google, sites helped many developers and business owners in creating a simple website. Many experienced developers and web designers use Google sites to design creative, highly responsive sites for their clients. 

If you’re also a web designer and don’t know where to begin, then this blog is for you. If you’re planning to design a highly scalable site, check out these web design tips and tricks to get you a better site in no time.

Everyone wants to do everything on their own, even designing a website. So, we come with some easy tips and tricks that you can practice to create an excellent website for your business. But before moving further, let’s first understand why you need a business website these days. 

The reason why your business needs a website

It’s not a surprise that you landed on this blog for knowing the reason why businesses need a website because you’re not alone in who is looking for the answer. Well, so here we have listed some of the most practical reasons why your business should have a website: 

Today, a website acts as the first layer of your business, and the end-users interact with it in this digital era. Companies that do not have websites are somewhere lacking from their competitors. So, why a website is that much crucial these days :

1. Attract customers online

Website is an online store of your business that gathers the attention of new leads and converts them into potential customers. Users keep on searching for products and services online, and a website helps users find your products and services online. If you don’t have a website, you send all of them a message that your business is stuck in the Dark Ages or that you are not interested in finding new clients.

2. Increase brand awareness 

Businesses online are successful because they know how to pitch their client’s interests and raise brand awareness amongst them. The online platform acts as a messaging platform and shapes the perception of your online business in a way your social media channels cannot provide. You can also influence people to perceive your products and services through online promotion and offering them attractive deals. Having a website creates an official presence for your company on the Internet, and you are now less dependent on other sources talking about you.

3. The website is more accessible than traditional press advertising

Even still, many small businesses rely on offline marketing modes, including newspaper ads, billboards advertising, flexes, and posters that have limited reach and can empty your pockets too. Online advertising with the help of the website and social media marketing is a much more effective and stable way of getting more customers at very affordable prices. 

4. Increase business credibility 

Attracting customers through a professional website is a professional approach to meet customer expectations and add instant credibility to your business. People trust businesses that are using both offline and online modes to promote their services. In fact, 56% of people said they would not trust a company without a website. Having a good website instantly boosts your credibility as a legitimate business. A website can help showcase your expertise and improve the positioning of your business.

I hope these reasons are enough for you to understand the value of a website for your business growth. So let’s move further and know some easy tips to create your business website on your own. 

Tips and tricks for website designing

The methods of creating websites keep on changing due to emerging technology and cutting-edge high-tech tools. Every year Google updates its algorithms, and websites that meet its standards always rank higher on search engines. So, it is better to hire a web design agency for highly scalable and responsive website designs. But if you’re planning to design on your own should follow these tips: 

1. Settle on minimal designs

Many developers and designers always get attracted by bright colors and an overabundance of the clutter of elements on the website. It can sometimes drive users away from your website and deliver the right message to your customers. Websites with lots of design elements can also make your website heavy and can increase your website loading time. It is better to settle on minimal designs, avoid the clutter of elements. In other words, keep it as simple as possible. It helps users understand your message correctly, increase your website loading speed, enhance your website performance, and reduce your designing cost. 

If we look at the latest trends, websites with a single or two to three web pages are doing great on search engines. This is because light websites crawl easily on search engine pages, load faster on mobile devices and are the reason why they appear top on SERPs. 

2. Prioritize user experience

Of course, your goal is to make the website stunning but attractive. But considering the design is not enough if you want to generate traffic and leads online. Remember that your ultimate goal in designing a website is to inform, educate, and offer your customers the best user experience. If a website meets all these standards, then nothing can stop you from achieving top positions on search engines. Make sure your website content is readable, include call-to-action, provide easy navigation, and also track the website loading speed regularly to improve the user experience of your website. 

3. Engaging content

Content plays a key role in informing, educating, and telling users about your products and services. Therefore invest time in creating high-quality, engaging content for your website. Quality content attracts users and motivates them to perceive your products and services by providing them complete, detailed information about your products. 

4. High-quality user interface

Websites full of content can drive users’ attention away. Grab their attention with attractive visuals, including photos, videos, infographics, designing elements, etc. It keeps your users engaging and helps them understand your business better. 

5. Run multiple testings before making it live

Don’t skip the testing phase after completing the whole designing process if you want your website to perform well on search engines. It helps track the performance of your website, identify design flaws and errors, and give you a chance to improve it before it’s live. It is the most crucial step among all designing processes that need special attention. 

Conclusion: 

These are some basic tips that you need to keep in mind while designing websites for your business. Also, there are many other things that you need to consider when designing a website. If you want another article on web design, comment below. 

The post Web Design Tips & Tricks Every Designer Should Follow appeared first on noupe.

Catégories: News dév web

How to Set up a Video Editing Business

24 décembre, 2021 - 07:53

Video editing involves much more than simply taking raw footage and adding graphics, changing text, or changing the overall look. If you’ve worked on video editing, you know a lot of work goes into it. 

Visualizing the final output to work backwards and putting elements in place requires organization with detailed attention. Given how many businesses today are exploring video marketing and therefore looking for editing services, it can be a lucrative business idea if you wish to expand on it.

In recent years, scores of small businesses have been approaching video marketing services for help connecting with their audiences, growing their followings, and optimizing for multiple platform algorithms with practical, polished, and relevant video content.  

How Videos Marketing Drives Growth for Small Businesses

Online video demand has grown in the last few years, with a record watch time of 100 minutes per day in 2021. It’s also grown as an industry to $61 billion in 2021. This surge from users and the industry calls for better services from existing and new video service providers. With more eyeballs on videos, it has become all the more important to attract the right audience with relevant and high-quality content.

And because video makes it easy to attract visual learners, it’s a great tool, especially when the audience is new and wants to know, like, and trust the brand. Video creates the instant ability to connect with a business and understand the content better.

Because video has a longer shelf life on social media, spending time creating videos gives a business better exposure and good ROI. It also encourages more views, shares, and engagement, building momentum for the brand.

When a business actively builds video content, more people can enter a sales funnel, leading to more conversions and customers. If you’re wondering if video editing is indeed profitable, there are quite a few reasons you should go ahead.

What Makes Video Editing a Lucrative Business? 

Video editing has yet to see its peak demand, considering it’s still catching up with most businesses worldwide. Therefore, it’s an excellent time to enter the industry and make your mark. And it’s equally lucrative because of the following reasons.

  • Recurring business: Marketers are constantly in need of new content. Very few businesses need only one video. They need a steady stream of new content flowing to their social media platforms. That’s where you can leverage your expertise and position yourself as the ideal service provider. You get to build authority and attract continuous work. Recurring revenue makes your business viable even if you are new.
  • High barrier to entry: Video editing calls for specialized skills, as practitioners need to understand the business beyond aesthetics. It requires good problem-solving skills, self-motivation, attention to detail, prioritization, and, most important, organizational skills to keep things together, especially when the workload increases.
  • Scalable: Once you set up a workflow, you don’t have to do it by yourself. You can scale up by hiring skilled video editors and scale up your production. Even if you want to bring new video editors on board, you can train and upskill them to meet your expectations.
Build a Client Acquisition Strategy    1. Inbound and Outbound  

Once you have set up your video editing business, client acquisition is essential to keep going. It lets you create awareness about your business and connect with other like-minded business owners who could be potential clients or business collaborators. Approach this with an inbound and outbound strategy that lets you automate client acquisition (inbound) to an extent and the rest where you actively reach out to potential clients (outbound).

A small business often operates as a single owner or with a limited staff. When they need video editing, they’ll look for experts who can deliver quality videos.

Try social media platforms to reach out to them. Instagram is an ideal platform to find small companies that need video content and also where you can promote your business via video. Find such small businesses with an existing Instagram presence and reach out to them over email.

Instagram can also work for your business to acquire your clients. So, create content on video marketing and how it can help your audience. Create videos to make it engaging. It will also create a positive impression about your work quality and build credibility and authority.

And while you’re at it, don’t forget to engage with potential clients and their content to give you potential visibility. Also, check your statistics regularly to see how your content fares in the eyes of your audience and if you need to tweak your content to improve your reach.

Another way to acquire clients is to use hosted platforms like blogs. Use content to build a case for video as a marketing medium. Tell readers how videos help build loyalty, engagement, conversions and help create a community of raving fans.

When you invest time in educating your readers, it extends your brand value and helps people know how you can solve their pain points concerning video marketing and editing.

2. Build a Scalable Framework to Edit Videos   

Once you have your client acquisition set up, create a scalable framework to edit videos. While you train your first hires, keep in mind that you’ll need more people on the team to scale further with time. For this, create exhaustive documentation on how to go about editing videos. Keep it concise, even while noting down all relevant details right up to the last point. So, include specific dos and don’ts, checklists, and SOPs. It makes it easy for your team to follow through with little intervention.

Set up your systems to hire external people who can operate as your outsourced team or contractors for work overflow. Alternatively, outsource your hosting or other specific modules to third parties. Build this team that can take up orders and deliver within TAT.

Experiment with multiple contractors and build a small trusted pool you can always rely on. This way, you don’t have to incur costs on hiring more team members, but you can create a credible team to fall back on when work piles up.

A scalable framework is possible with the right tools to speed up your work without compromising on quality. Tools that are simple, easy to use, and let your team get started quickly. You might rely on different tools to do various tasks, but you can also look at tools that don’t have all the bells and whistles and are sufficient to scale.

There are many tools in the market, and you can try a handy one like Videoleap that works on iPhone and iPad. It makes video editing easy, lets you add effects, text and stickers, and gives a professional feel to your videos.

3. Diversifying Income 
  • Editing Videos for Clients: Editing videos for clients is one way to increase your income. It’s an active way to put your skills to use and get paid in exchange for your service. However, even in a scalable framework, your income potential is limited to the number of hours you can invest in multiple projects, limiting your earning capacity. However, you can diversify your income by using your existing knowledge in video editing.
  • Online course for video editing: A passive way to bring in income is to use your video editing skills to teach others through an online course. When you package your video editing knowledge as an online course, it gives you recurring returns. It’s a limited-time effort that helps build credibility, establishes your authority, improves customer experience, and brings new clients besides money from courses.
  • Content monetization: Video editing is a popular search topic. Investing in a content strategy could be financially appealing. You may start a blog or a YouTube channel teaching your followers the trick of the trade, and monetize via ad networks or affiliate marketing.
  • Social Media Partnership: Social media partnerships are another way to diversify your income and partner with brands.  In this way, you get to introduce your audience to the brand value and engage in shared audiences between your business and the partner. When you do so, you’re expanding your reach and making it easy for people to know what you do and how you can help.
  • Video Editing as a Service: Pricing your services differently is also another revenue stream. Here you look at offering subscription pricing to clients instead of charging by the hour. It creates predictable income streams, making it easy to provide value-based pricing instead of time-based.
Conclusion

When you’re looking at your skills to build a business, video editing is a profitable avenue considering the market demand and large user base. What also works in your favor is the multiple opportunities for recurring revenue, a high barrier to entry, and one that’s scalable. And when you plan your client acquisition strategy to grow your business, factor in inbound and outbound avenues that can allow a steady stream of clients.

Also, consider social media platforms like Instagram to nurture and engage clients. And when you have repeat and new clients approaching you for work, set up workflows and systems so that your team is equipped to take on more work. Provide adequate documentation and use tools to ensure a smooth workflow.

While you’re at it, don’t forget to consider an alternate source of income to fall back on in case your business slows down. Online courses, social media collaborations, and subscription pricing are excellent opportunities for growing your video editing income streams.

The post How to Set up a Video Editing Business appeared first on noupe.

Catégories: News dév web

Web Design For Beginners: A Step-By-Step Tutorial

23 décembre, 2021 - 14:55

Your website serves as the first thing potential customers see when they get in touch with your brand. A well-designed website highlights your services and unique selling propositions (USP), resulting in higher conversion rates, and more sales for your business.

A lot of people confuse web design with web development. While web development deals with the backend development of the site, web design has more to do with how your website appears—layout, colors, copy, and site functionality. If you’re just starting as a web designer, this tutorial will show you how to design websites. 

Get the brand guidelines

Designing a website is often part of a brand-building process. Most brands start with a logo, a tagline, fonts, and colors. These elements vary according to the brand’s personality and the image it wants to convey to the public.

If your brand was a person, what would they be like? Would he be that uncle who is the life of the party or your refined cousin who sips martinis? Translating this to your website, what color, layout, and fonts should your brand contain?

For example, your brand’s primary color is navy blue. Determine what other colors you’d like to pair with that blue. For most brands, two tones are enough. Assess the color wheel, and choose a partnering complementary or analogous color. For example, blue goes with yellow, orange, or purple, depending on the effect you’re looking for. When you’ve decided on your brand colors, get the hex code for those colors, and stick to them.

The example from Tostitos below shows how its website uses well-defined visual elements to define the brand’s personality. The main colors revolve around blue and red, and the website uses the same fonts for the menu and the copy.

Source: 99 Designs

Finally, your brand tone is the voice of your personality. What kinds of phrases does your personality use? Apply that to your copy. Should your writing be formal, casual, exciting, academic? These are things to consider with brand tone. 

Define your sitemap

Once you’ve defined your branding, you need to create a sitemap, which is comparable to a building’s blueprint. A sitemap provides a general overview of your website. It outlines the content that will appear on every page of your website. For instance, if your website sells gluten-free products, its sitemap might look like this:

Source: Uplers

This type of sitemap is also known as an HTML sitemap. It displays the structure and hierarchy of the different pages on your website and how a user can navigate through them. For example, a user interacts with the homepage first, chooses a category, then clicks on the pages within that category. 

For bigger sites with upwards of 500 pages, sitemaps help search engines run through these websites and index their content. This results in optimized SEO for bigger and more complex sites.

Research your competitors

A general business rule is to research your competitors to know how you’ll stand out from them. That same rule also applies to marketing collateral such as websites.

When researching your competitors, you should know the following:

  • Do you have a lot of competitors?
  • What keywords are they ranking for?
  • How well are they ranking for those keywords?
  • Unique selling points

Assessing the keywords your competitors are ranking for helps you strategically decide your SEO. Do you want to compete with them for that keyword, or do you want to hop on a different search query where you have higher chances of the ranking?

Cole Haan Website

If the search term “leather shoes for sale” shows a lot of competing domains, you might want to optimize your content for a different search term. Good ones would be “handmade leather shoes for sale” or “affordable leather shoes for sale.”

However, if you’re daring enough to compete for competitive search queries, look at the highest-ranking commercial domains. Assess the content on their page, then try to replicate that with your branding and USP.

Consider the latest web trends

Keeping an eye on the latest web trends will help your website stay relevant and ensure that it doesn’t look dated. 

You may take web design inspiration from the following sources:

  • Competitors’ websites
  • Adobe Behance
  • Pinterest
  • Creator Communities (i.e., Reddit, Discord)

If you feel iffy about taking inspiration from outside sources, you can remind yourself that there are no fully-original ideas—only existing ones that come with a new twist. In fact, many of these trends, such as adaptive design, exist because they work with users. 

Adobe Behance

However, you don’t need to hop on every trend out there—just the ones that might be useful to your business. If a trend doesn’t fit your brand personality or doesn’t help your website function better, you shouldn’t feel compelled to apply it to your site.  

Create your wireframes

Creating a wireframe allows you to see what your website will look like from the user end. It lets you see some rough edges in the design that wouldn’t be visible on paper. You may easily sketch one up, or draft it in Photoshop.

Source: TheWebsiteArchitect

The wireframe accelerates the web design process since it allows non-web designers to see your work without going live yet. This gives you optimal insight from different departments on what needs to be reworked. By creating wireframes, you can play around with different combinations of web elements without the expense and hassle of rework.

Every page should have a wireframe—your homepage, your about page, your contact us page, all those pages. You may even lay out your wireframes according to your sitemap on a corkboard. Connect the linking pages with red yarn to help collaborators fully visualize the mocked-up website.

After a couple of meetings with key personnel, you should have your final wireframes drafted. 

Consider the User Experience (UX)

Key things to remember when optimizing your website’s UX

  • Visually showcase USPs and features
  • Use images and contrasting colors to highlight CTAs
  • Make it easy to navigate

The process of navigating your website should be like flipping through a brochure or a menu. Particular types of typography call out key features, while images visually entice the viewer to a product or service.

Airbnb Website

You’ll notice in the example above that most of the key elements are organized together. For example, the call-to-action (CTA) button is located right under the copy. The copy is also laid out to mimic the way a user’s eyes scan and understand text—in this case, from left to right and top to bottom. The website’s UX will also include the things that happen after the user clicks on the CTA. 

When the user reaches the footer of your homepage, he should have a visual idea of what your business does, and what sets you apart from the competition.

Set your KPIs and make updates if needed

Once you’ve gotten a web design agency to bring your wireframes to life, you must see to it that you’re consistently monitoring your website. You may monitor these KPIs with Google Analytics and heatmap software.

KPIs differ depending on the objectives of the company. However, most web designers consider these the most important metrics to track:

  • Heatmaps
  • Scroll Distance
  • Bounce Rate
  • Returning Visitors

One can argue that daily traffic is also a KPI of a performing website, but a marketing campaign more influences that than the website itself.

Source: Hotjar

Seeing where users are hovering and clicking is a healthy indicator of what elements in your website draw attention. Heatmaps show this.

Looking into how far the average visitor scrolls determines your web page’s scannability, whether it’s too text-heavy or simply not engaging enough to be scrolled further. 

A bounce rate is people who enter a restaurant, then leave as if they’ve entered the wrong restroom. A high bounce rate on your website may indicate poor page load time or a non-inviting homepage.

Source: CrazyEgg

Returning visitors are a healthy indicator, especially if you don’t have a retargeting campaign in play. This means that something in your website must be striking a chord in your audience, making them come back for more.

Whether you’re editing the copy, the readability of the font, or the types of media, these KPIs will help you pinpoint what to improve.

Wrapping up

Creating a website is an absolute necessity for businesses in today’s online world.

When creating your website, stick to brand guidelines. What’s your brand color, personality, and tone? These should translate to the overall experience of your website via fonts, design elements, media, and copy.

Next, create your sitemap. This will serve as your blueprint. Then, research your competitors and assess the quality of their websites. Know what search terms your competitors are ranking for so you can strategize whether to hop on another search term or compete with them for that same search term. Look into trends as well to keep your website looking fresh, relevant, and up to date with the current competition in the industry.

Then, create wireframes for your website. This will help you visualize the user-end of your website and gather insights from other departments. Once your website is up, track your site performance against your KPIs.

Following these steps will get you a foothold on the digital online platform and ensure your business generates sales.

The post Web Design For Beginners: A Step-By-Step Tutorial appeared first on noupe.

Catégories: News dév web

7 Design Principles to Leverage in Your Advertising

22 décembre, 2021 - 09:10

Designing effective ads that attract attention can be tough in a crowded market where your target audience gets bombarded by millions of marketing messages every day.

To stand out, you need to show your unique value proposition and your brand in an eye-catching way.

Use proven strategies like design principles to direct the viewer’s eyes and ensure easy scannability. Your ads only get a glimpse from your audience before they decide whether they’re going to take a closer look. 

Simplicity is key but that doesn’t mean you can’t experiment with colors, font styles, or composition. The end result should be an ad design that quickly reels in your customers and makes them want to take action.

Here are seven design principles to help you create more effective ads:

Structure Your Ad with Visual Hierarchy in Mind

When you first lay all elements of your ad out like the logo, copy, image, and a clear call to action, think about structure and composition. Make sure the most important elements of your ad design stand out first before the eyes of your target audience move on to the next element.

Keep the natural reading order in mind from top to bottom and left to right. The rule of thirds, which is commonly used in photography, is also a useful tool here. Divide your design into a grid of nine rectangles and place the elements you want to attract the most attention to in the central box or as close to the top left intersection as possible.

Depending on how you’re going to publish your ad, consider different arrangements as you adjust your display ads for different formats or blow up your ad for a billboard campaign. To create a successful visual hierarchy, remember to direct your audience’s eyes through your design and towards your call to action.

If you’re using photos of a person in your ads, a pro tip is to use the gaze of the model as viewers automatically follow it to where you want them to look.

Use Lines to Create Focus

Depending on the types of lines you’re using in your ad design, you can convey order, movement, or tension. Use straight lines to make your design look professional and neat, wavy lines to evoke motion, or zig-zag lines to create excitement.

Leading lines help direct the eyes towards the focal point in your design. These lines can be shapes or other graphic elements in your ad that lead your audience to look at the product you’re promoting.

Evoke Emotions with Color

Through the story you’re going to tell or the key message you want to get across, your ad provokes an emotional response. Color in your design is a big part of that, as it’s tied to and can be used to convey feelings.

Look into the psychology of colors to find out which fit best with the emotions you want your audience to feel when they look at your advertisement. Experiment with a mix of color aesthetics and backgrounds to see how they work together.

Color schemes are also crucial for branding your ads. Make sure you use the brand colors associated with your business to create easily recognizable creatives. This way your ads look professional and build trust.

Ensure Easy Readability with the Right Typeface Flea market secretary typewriter Photo from PikWizard

An eye-catching ad also comes down to the copy that attracts interest but before the brain even starts reading the eyes notice the font size and style. Choosing a typeface that attracts attention to your copy is an important part of your ad design. To make your design more effective and avoid overwhelming viewers, never use more than two fonts.

Your number one criteria for choosing a font style should be readability. Ads need to be easily scannable to enable your customers to take in your message within seconds. If you’re using established brand fonts, create interest by playing with colors, size, and positioning when working on your design.

Make Your Ad Stand Out By Using Contrast

Contrast is a powerful design tool to make your ad stand out. Use it wisely to create space and differences between your graphic elements. This can range from using contrasting colors to playing with the weights and sizes of your chosen fonts.

Using contrast, you can create different meanings within your ad, define foreground and background, or help show the focus of your design. For example, one shape or image might be larger than the other and use more dominant colors to carry meaning or show the order of importance.

Apply Simplicity to Your Ad Design Minimal desk minimalist room Photo from PikWizard

You only have a few seconds to capture attention with your ad, so it’s best to keep it simple rather than hit your audience with an overcrowded design. For example, your ad can be as simple as an image with text and a logo. 

There’s also no need for an elaborate product photoshoot when you can use eye-catching and royalty-free images. Just choose a photo that fits with your brand and helps convey the key message you want to get across with your advertisement. Apply your creative design skills and branding to make it your own. 

A simple ad design shows your unique value proposition and call to action clearly without any other distracting elements. Don’t try to get everything about your brand into one ad but narrow it down to a single purpose for your ad campaign that helps you to stay focused.

Create Balance By Controlling Space

Depending on the goal of your ad campaign, you have the options of crafting a balanced design to evoke harmony or an unbalanced design to create tension. To explore balance, experiment with various elements of your design like positioning, color compatibility, shapes, or white space.

Balance helps you find where your design might be too cluttered. If there’s too much going on, see how you can apply more white space to give other elements more room to breathe. Creating empty spaces might seem counterintuitive at first but if there are too many elements huddled together, it can cause confusion.

Although ad design should be simple, there’s plenty of room to experiment with different elements and use design principles to guide you. Visual hierarchy and lines help to create focus. Figure out which colors are best to use to evoke the right emotions for your ad campaign by referring back to color psychology.

Apply contrast to make elements of your ad and the entire creative stand out. Introduce white space to your design to keep it simple and make your ad easily scannable. Using these design principles helps you create more effective ads that guide your customers through your ad and towards your call to action.

The post 7 Design Principles to Leverage in Your Advertising appeared first on noupe.

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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn