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How Accessible Marketing Benefits Your Company

12 août, 2022 - 09:14

Increased awareness of social issues means that accessible marketing is more important today than ever before. Without accessible marketing, your company will lose out on engagement and will seem out of touch compared to more accessible competitors. 

But creating accessible marketing can be confusing at first. Fortunately, there are plenty of tools and resources to ensure that your next marketing campaign is accessible to everybody, regardless of their particular way of experiencing the world and your marketing content. 

What is Accessible Marketing?

Accessible marketing ensures that everyone can interact with your content and learn about your product or service without undue strain or effort on their part. 

According to the National Center for Deaf-Blindness, accessibility ensures “all people can perceive, understand, navigate, and interact with electronic information and be active, contributing members of the digital world.” This means your digital content should be tailored to serve everyone, regardless of “visual, auditory, physical, speech, cognitive, and neurological disabilities.”

Being accessible sounds straightforward, but many businesses run into issues when creating accessible content. Few marketers have received formal training in accessibility, even though it is a key feature in good customer experience (CX) and e-commerce marketing. This is a major issue as e-commerce marketing should promote greater traffic, drive a higher conversion rate, and give all existing customers a great CX.

If your marketing content or website is inaccessible, folks will turn to competitors who offer a better experience and account for differences in sight, hearing, physical abilities, or cognitive and neurological disabilities.  

Fortunately, there are plenty of examples to follow when attempting to improve the accessibility of your own company marketing materials. These include things like: 

  • Ensuring content is formatted so screen readers can turn all text to speech without issues
  • Using descriptions for all anchor text to improve the effectiveness of braille readers
  • Ensuring there is enough contrast between text and background color
  • Including relevant alt-text for all images you use
  • Supporting keyboard navigation to help users who cannot use a mouse

These examples are just the tip of the iceberg when it comes to accessible marketing. However, taking a few simple steps can lead to far greater reach and engagement with your digital content. 

Benefits of Accessible Marketing

Accessibility has been an afterthought in marketing for years. Most designers and web engineers favor flashy design over usability and disregard the experience that folks with a disability have when interacting with their marketing materials. 

Fortunately, this paradigm is starting to change as marketing managers realize they are losing out on revenue and harming their brand image with inaccessible content. 

Reach and Engagement 

According to data collected by the World Health Organization, 15% of the world’s population live with a disability of some kind. While some disabilities do not require reasonable accommodations for online users, many do. By accounting for these users, you can expect to gain greater reach and engagement. 

Gaining reach and engagement is particularly important if you are targeting growth in a sector that caters to folks with a disability. 

For example, if you are running a campaign for a new range of low-intensity lighting for neurodivergent people, then you absolutely must account for differences in experience between folks who live with things like dyslexia, autism, or ADHD. Folks who are neurodivergent process information and interact with the world differently from neurotypical people. This means your marketing content needs to account for differences in experience to foster greater engagement with your audience. 


Receiving feedback from folks who live with a disability is important for your business’s long-term success. However, gathering feedback from folks with a disability is typically challenging as physical and digital infrastructure prevents their voice from being heard. 

You can gather much-needed feedback from folks with disabilities by tailoring all of your marketing to accessibility. This might include specific redirects to accessible surveys for folks who live with visual impairments or improved navigation options on your “contact us” forms. 

Gaining feedback from folks who have disabilities ensures that your brand moves in the right direction while avoiding accidental exclusions on your website. 

Brand Image

Running accessible marketing campaigns is the right thing to do — it also boosts your brand image. 

Consumers today are savvier and more socially conscious than ever before. This means that many users can spot inaccessible content and won’t be shy about their criticism. You can preempt this by actively creating branded content that is outwardly accessible and cherishes a range of user experiences. 

Creating intentionally accessible marketing materials is something that major brands already do well. Brands like Apple have championed accessibility for years, and actively promote usability with features like VoiceOver and their Braille display. This lends major credibility to CEO Tim Cook’s statement “When we work on making our devices accessible by the blind I don’t consider the bloody ROI.”

You can make an equally strong statement with your own marketing materials and create a brand image that promotes inclusion and accessibility. 

Accessible Marketing Plans

The benefits of creating accessible marketing content far outweigh the potential challenges. However, creating accessible content takes more than goodwill and some elbow grease. You need to complete a full accessibility audit and change the way you operate to ensure that accessibility is a foundational element of your marketing plan. 

You can complete an accessibility audit by tweaking design thinking in data-driven marketing. Design thinking forces you to imagine your user from a range of perspectives. This requires you to educate yourself and use empathy to consider the changes you want to make. You can experiment by simulating users who may face particular challenges like low-vision or neurodivergence when using your site. 

Once you’ve identified and implemented areas for improvement, you should open up a space for accessibility-specific queries and complaints. Accessibility-related queries and complaints should be easily located on your site map and provide a range of user-friendly data collection methods. Collecting data in this way will help identify further areas for improvement and ensure that you stay up to date with new technology and best practices.   


Taking a progressive approach to accessible marketing is the right thing to do. It ensures that everyone has an equitable experience while surfing the web and engaging with branded content. Accessible marketing also gives you greater reach and engagement, as previously excluded audiences can now provide feedback and spread the word about your business online.

The post How Accessible Marketing Benefits Your Company appeared first on noupe.

Catégories: News dév web

Stop Employee Burnout: Practical Guide for Managers

12 août, 2022 - 08:35

Employees often suffer burnout during stressful periods due to value disconnect, pressure, overload, and lack of managerial support. The signs of burnout include lack of concentration, physical fatigue, and reduced productivity. In the worst cases, it can cause some employees to leave their jobs. 

Managers have a role to play in reducing burnout in the workplace and increasing productivity. Knowing how to do so will help managers to retain employees and improve their overall well-being. This guide reveals the best practices for managers to reduce burnout. 

Holding walking meetings

Holding walking meetings is a great way to reduce stress and allow employees to recharge. They can get out of the office for a while and be active during the meetings. Walking meetings are more effective with small groups such as departments. Managers must ensure that the walking meetings are as productive as other meetings. 

During the meetings, teams can discuss the roadblocks they are encountering at the workplace and suggest ways to overcome the difficulties. It is also a great opportunity to share project updates, upcoming tasks, and new opportunities. People can discuss how to outsource the calling process and other non-core business activities like IT infrastructure management, HR payroll, facility management, general accounting, and more. 

Helping workers connect to their purpose

Encouraging employees to connect to their purpose can also help to prevent workplace burnout. Emotional connection to work means connection to the organization and the purpose, which could help employees cope with stressful situations. 

Managers can connect the employees’ roles to the organization’s vision, mission, and values. They should make people understand how their work contributes toward achieving the organizational goals. It is also important to help workers participate in job crafting, so they reflect on the meaning of their work. This causes the employees to think of how making small changes in their roles can make a difference in the organization. 

Promoting management training

There have been many cases of employees leaving their jobs due to bad bosses or poor working environment. Others prefer to stay in low-paying jobs if they are allowed to work with a great boss. If managers are not well-equipped, they can create a stressful environment, and this may hinder the achievement of organizational goals.  

Managers must provide management skills and tools, such as functional computers with advanced programs. Slow computers can reduce productivity among workers due to frequent overtime, which is a major cause of burnout. Computers often begin working slowly due to many junk files. Showing the employees how to clean up system junk can help to avoid having slow working computers and boost productivity. Optimizing your Mac to get the best performance should always be your top priority.

Prioritizing workplace health and wellness

Managers should regularly provide their staff with opportunities to be away from work or unplug. Employees can also manage stress by finding a quiet place to relax, pray and meditate. 

Investing in office aesthetics such as new pictures, plants, and inviting chairs could also create a less stressful environment. During periods of high workload and stress, managers can support their staff through mental health awareness. Other ways to promote wellness at the workplace include:

  • Allowing staff to rest
  • Encouraging staff to give back
  • Boosting morale by celebrating wins
  • Encouraging employees to remain calm during stressful periods
Maintaining flexible job options

The pandemic made many organizations shift to work-from-home or remote work mode. Many employers have known that people can be productive even when working from home. Leaders have learned how to manage remote teams and encourage collaboration. They should be open to people’s circumstances and offer flexible working options.

Managers can make arrangements to allow people to work from home on a part-time basis to facilitate time management. The employees don’t have to struggle with domestic activities such as medical appointments and coordinating family affairs. 

Promoting work-life balance

Maintaining a work-life balance is also a practical way to prevent burnout. Many people juggle a lot in their work, and personal lives and the line between the two can be challenging. Even with days off, some people may resist using their free time for self-development.

Taking a break to work can improve employees’ moods and boost productivity in the long run. Managers can encourage the staff to use their time to completely unplug and recharge. Organizations with flexible work schedules can offer shortened Fridays to allow employees to have long weekends, especially during summer and spring. If an employee is on vacation, bosses should avoid calling them with job-related matters. 

Encouraging social connections

Human beings are social-they cannot live in isolation- an employee will rely on their boss or other employees for support. Social support relates to factors such as well-being, stress, health, and engagement. Managers can foster community among their staff by boosting social networks and team support. Through social connections, workers can find support that can prevent stress and burnout. 

Managers can encourage employees to design plans for social connections through meeting colleagues, family members, or friends. To motivate remote employees they can also schedule regular online coffee breaks or organize virtual team-building activities. Celebrating employees and bringing teams together are also practical ways to prevent burnout and  promote a sense of belonging. 

Monitoring work schedules

One of the major causes of burnout is work overload. Leaders must ensure that employees are not tasked with unrealistic workloads or rigorous schedules. Sometimes workloads may spike, but this is not a reason to overwork people. It becomes challenging for them to sustain demanding schedules and heavy workloads.

Leaders should monitor the work schedules to improve performance and ensure business success. They can do so in the following ways:

  • Planning tasks
  • Understanding resource availability
  • Allocating tasks evenly and fairly
  • Setting priorities
  • Encouraging employees to avoid multitasking
  • Managing change effectively
  • Setting realistic goals
  • Setting realistic work deadlines
Open communication

Communication is a game-changer in any organization setup- withholding information and having minimal communication can cause stress among the staff. Managers should encourage open communication within the organization to ensure that everyone receives transparent and timely updates.

Leaders should help employees to understand expectations and how their performance can bring change to the organization. They can give members of staff opportunities to discuss stress factors and voice their frustrations. Setting feedback options could give employees a voice concerning the problems they are facing. Open communication options may help employees to relieve issues that could lead to stress and burnout. 

Offering growth opportunities

Lack of growth opportunities and advancement is a leading cause of stress in many organizations. Technology is evolving, so it is important to help employees to acquire new skills to enable them to adapt to changes in the business environment.

Employees can find new opportunities within and outside the organization. Managers should help employees to take stressful situations positively rather than see them as threats. Involving employees when setting goals makes them understand their expectations at the workplace, and this may boost their job engagement. 


The relationship between managers and employees helps organizations to succeed in the long run. It also offers career advancement, drives collaboration, and alleviates workplace stress and burnout. Heightened stress levels at the workplace can lead to reduced productivity, absenteeism, and employee turnover, which may be costly to the organization. Managers can implement the above strategies to prevent burnout and create a better working environment. Although other factors outside an organization could lead to stress, managers have a bigger role to play. 

The post Stop Employee Burnout: Practical Guide for Managers appeared first on noupe.

Catégories: News dév web

How is AI Fueling Content Marketing Efforts for Good?

11 août, 2022 - 15:40

With digital marketing, businesses grew, and marketing evolved. There were simply too many potential channels for brands to reach out to their target audience when it comes to digital marketing. So, the demand for digital marketing is really not a surprise. With IoT devices furthering this cause, brands have come a long way since the old-school advertising and marketing strategies.

At its initial stage, marketing was more of an art, but technology dissected it, and now it’s as much of a science as it’s an art! Marketing departments were able to increase the ROI by many folds, and moreover, with tech, they can quantify their efforts and measure the impact.

There were many influential technologies that played a major role in this transformation, but Artificial Intelligence took it to a whole new level. From AI-enabled bots to independent systems, marketing operations became simplified yet the intensity amplified. Particularly in the area of content marketing, AI played and will continue to play a significant role.

Irrespective of the industry, location, or business model, content marketing proved to be an effective tool for brands to reinforce their presence, develop new connections, and educate their customers and audience.

In this article, we will see how AI impacts brands’ content marketing efforts and strategies.

Crafting the strategy

We all know how leveraging data changed the marketplace, and its effect on marketing, too, is not to be taken lightly. And AI facilitates organizations to leverage data. For instance, a popular brand like Nike or Apple will have enormous consumer data, and if done manually or even with technology but without AI, it would take at least decades before they begin to understand data. 

With the versatility that AI brings to the table, marketing departments could narrow this window to mere days! On top of that, AI operates with insane accuracy! It’s incapable of human errors, and its efficiency and effectiveness will only go up as it works longer. With AI, brands can easily understand the area where the action happens. Based on this understanding, marketing leaders and managers can devise a strategy that caters to their audience.

Nailing the accuracy

The “Content” in content marketing is just half the answer! The other half is taking the content to the audience. Content is time sensitive, meaning they get outdated once the hype wave moves away. So, the pressure to bring the right content to the audience at the right time is on the marketers! 

However, AI systems have been found to be extremely useful in helping marketers in this regard. AI systems can understand the user’s preferences by analyzing their previous interactions and hook them up with interesting pieces of content. The neat part, however, is that the system gets better with every interaction. So, the more a user interacts (or does not interacts), the system operates with higher accuracy. 

Creating the content

Ever since AI became a “thing”, writers are often threatened with AI replacing them in the marketing fields. Well, it’s logical as to why they are afraid, as AI has grown by many folds in just a matter of years, but it is highly unlikely for AI to replace writers. Though there are AI systems in the market and in development to create content on their own, catering to the context, they are more efficient when the system is paired with a human writer!

Take Google Ads, for instance. They have completely stopped their expanded text ads and rather focused on developing responsive search ads. Though the AI system pairs the suitable headings with the body content, the copies are still being written by a writer! There are many other platforms that use AI to create content, but there is a huge difference when a writer uses it than any others.

Chatbots for the win!

As the market got increasingly consumer-centric and the business strategy became more digital, the importance of chatbots couldn’t be sidelined. Chatbots are basically independent AI systems that are modified to suit your business needs. Chatbots can not just initiate conversation but can solve most of the user’s immediate problems instantly. It can converse with a “human” tone, making the conversation more contextual and lively. 

However, in 2022, chatbots will also help a great deal by contributing to the content marketing strategy. Businesses are producing content almost daily, and it might be difficult for users to find a particular piece of information without diving deep into an ocean of manuals or articles. Enter chatbots! They can help a user find the specific piece of information that instantly helps the user out. It can also materials related to the user’s interactions without overwhelming them. It’s a great win for businesses, particularly at a time when websites are highly popular!

Predictive analytics and content marketing

Predictive analytics is helping businesses to take effective decisions by narrowing the risk horizon. With the normalization of AI, predictive analytics has become more accessible and accurate, too! Now, there are only a handful of enterprises that do not include predictive analytics in their strategy. 

In content marketing strategies, predictive analytics can help identify marketers with the type of content that a user will be interested in. Without AI, such a level of sophistication is simply out of the question! Content creators can pour their efforts into areas that actually bring value. With the market being highly competitive, accuracy has become a crucial factor, and AI-enabled predictive models can help creators to cater to the audience of tomorrow. Content creators and marketers can operate with minimum risk while maximizing their efforts at minimal resources! How lucky can it get?


Industry leaders have always believed and still believe that technology can bring new perspectives to a business, helping them to identify opportunities and capitalize on them. And Artificial Intelligence can further elevate this “digital vision”. Collaborating with dedicated Enterprise AI solution providers can dramatically increase your AI implementations and efforts. It could prepare us to move towards a sustainable future if leveraged properly. AI penetration is transforming the internal operations of an organization, and it certainly has a positive impact on marketing operations, too! So, it’s gonna be an exciting future for marketing!

The post How is AI Fueling Content Marketing Efforts for Good? appeared first on noupe.

Catégories: News dév web

Top Project Management Methodologies

11 août, 2022 - 08:57

Businesses always attempt to optimize their operational efficiencies by improving their project management to focus on driving growth and profits. Business leaders work on various strategies to reduce costs by improving manufacturing processes, inventory management, HR practices & systems, and project management. 

Project management refers to the use of specific knowledge, skills, tools and techniques to deliver something of value. It was used in the engineering and construction sectors but is now being increasingly implemented in Information Technology and health care industries. It involves planning and organizing a company’s resources to accomplish a task, event, or duty. Different project management methodologies have been practiced across various industries, including the Traditional, Waterfall, Agile and Lean methodologies. 

A project’s success is heavily dependent on project management professionals who play a critical role in it. Project managers must possess relevant skills and experiences to deliver planned outcomes and are, therefore, highly sought after by businesses to achieve their goals. Professionals aspiring to work as project managers can consider the industry-acclaimed online PMP certification by KnowledgeHut.

Project Management and Project Management Methodologies

Project Management involves applying specific knowledge, skills, tools, and techniques to manage projects and provide value to stakeholders. 

In other words, project management is leading a team to accomplish results or deliverables within a set timeframe. It involves project documentation, planning, monitoring/tracking, and communication to deliver work successfully within time, scope, and budget constraints.

Project Management Methodology (PMM) is a framework of principles, techniques, and procedures used by Project Managers to manage complex projects efficiently. PMM vary in how they’re organized structurally and in the usage of different deliverables, workflows, and project management software development. 

There are several PMMs in practice. Project Managers need to be aware of them to decide on the methodology best suited for the organization and crystallize on the most appropriate Project Management Professional (PMP) training, especially online PMP certification. Let us consider the best project management methodologies and their unique features and application suitability. 

1) Waterfall Methodology 

As the name suggests, the Waterfall methodology is a framework wherein the project phases flow downward. In this methodology, a particular phase must be completed before progressing to the next project phase, ensuring substantial control is possible at each stage. Using a planning process, the methodology enhances the possibility of recording all project deliverables while reducing the loss of any essential data in the initial stages. This methodology uses Gantt charts for planning and scheduling. 

Though widely perceived to be a traditional methodology, it has been a leading project management methodology used for several years across many industrial sectors, especially in the construction sector. 

A drawback of the Waterfall methodology is that it doesn’t provide flexibility if a project’s scope changes midway.

The Waterfall approach is considered suitable for manufacturing and construction sectors, which are very structured in their operations.  

2) Agile Methodology

Agile methodology was developed for projects requiring substantial speed and flexibility while allowing continual improvements for delivering quality solutions. It achieves this by using brief stints of delivery called “Sprints.” Agile PPM is very interactive, permitting quick changes during a project. It is widely used in software development projects as it facilitates quick identification of issues and modifications at the beginning of the development. 

Agile methodology reduces complexity and risk, permits repeatable processes and immediate feedback, and enables faster turnarounds. It potentially needs less documentation than Waterfall, and agile requires a substantial time commitment from everyone involved in the project when going through each iterative version. Agile methodology can be ideal for projects requiring less control and provides much more real-time communication within self-motivated team settings.

3) Critical Path Method (CPM)

CPM methodology involves several steps and is typically used in projects with interconnected activities. CPM methodology comprises:

  • Identifying the critical tasks required to meet the project goal.
  • Estimating the time needed to complete the tasks.
  • Based on the above, schedule a critical path that helps achieve the project goal in the shortest period possible.

The teams have to reach milestones in the process of moving from one task to another. A key aspect of the methodology is that it reveals critical as well as noncritical processes by showing tasks that require the longest and shortest time, respectively. This analysis helps crystallize critical activities and those that are not. However, CPM’s drawback is that teams in larger and complex projects might not identify the critical actions all the time. CPM is mostly used in small or mid-sized projects.

4) Scrum Methodology

One of the online PMP certifications, the Scrum methodology’s name originates from the formation of rugby. It is an interactive component of the Agile framework. The Scrum sessions are utilized to mark the tasks that are high on priority. The process of project management is assessed by a Scrum master instead of a project manager. A group of teams work independently on assigned projects. This is followed by a meeting with the Scrum master in which evaluation of results and prioritization of backlogged tasks takes place. 

One of the drawbacks of the Scrum methodology is that bigger teams might find it challenging to adapt, leading to delayed progress and, ultimately, failure. To succeed, all the team members must be active participants. The software development industry largely uses the Scrum methodology. 

5) Lean Methodology

Lean project management, as the name implies, involves doing more by using less. In other words, increasing value in the projects and manufacturing processes by eliminating non-optimal activities and processes focuses on optimizing verticals, technologies, and assets.

Henry Ford used flow production to automate the process of building cars. Toyota picked up on this idea and extended Lean project management beyond manufacturing to continuous improvement of the product development process. The Software development sector now uses lean processes to increase value by focusing on end-user feedback. 

Lean methodology is widely adopted by the Construction and Manufacturing Industries and the Education sector, and startups and Software development firms are also following the Lean methodology. Project Managers should consider being equipped with online PMP certification and Lean methodology training to fuel their career growth.

6) Six Sigma Methodology

Motorola Engineers first introduced the methodology in the mid-1980s. Six Sigma methodology improves quality by identifying non-feasible or inefficient processes in the project. It applies quality management and empirical statistics, leveraging domain expertise.

As per the Six Sigma methodology, continual efforts in improving processes to achieve stable and expected results are most important to the project’s success. Sustain quality in a project depends on the entire organization being devoted to it. Organizations require a Six Sigma certification to adopt and practice this methodology, and the six Sigma methodology works best in large organizations.

7) PRINCE2 Methodology

PRINCE2 stands for Projects in controlled environments. A structured and certified methodology, it was initially developed by the UK government for its Information Technology projects in 1989 and was called PRINCE. This led to the development of a general project management methodology in the year 1996, which was named PRINCE2. 

PRINCE2 framework uses processes that are constant, stages that are controlled, resources that are appropriately allocated, assessing progress on a consistent basis, and alignment to organizational goals. The board manages the project allowing the project team to execute the plan separating the roles of Decision-makers and Doers.

PRINCE2 methodology is ideal for larger companies, requiring thorough documentation and process management. Project Managers should consider being equipped with Knowledge Hut’s PRINCE2 training

PRINCE2 is a popular project management methodology widely used by many UK governmental agencies, and it has since been adopted by the United Nations and several other countries. 

8) Kanban Methodology

The Kanban methodology utilizes a visual approach to project management. Kanban in Japanese means Billboard. The methodology manages workflow by placing tasks on a Kanban Board – that displays workflow and progress for the benefit of all team members. The Kanban methodology utilizes a visual approach to reduce inefficiencies. It is an excellent project management tool for Lean Manufacturing and Agile projects.

Toyota applied the Kanban project management methodology in the late 1940s to control its vehicles’ production rate as per the demand rate. Toyota used it in their lean manufacturing model, known as the Toyota production system.

Kanban was initially used in the manufacturing and software sectors and has since found extended usage in Human Resources, marketing, organizational strategy, and executive processes.

9) Project Management Body of Knowledge (PMBOK)

PMBOK is the Project Management Institute’s book of processes, important terms, and guidelines. The PMBOK prescribes definitions and guidelines for project planning, scheduling, executing, and controlling. PMBOK is in many ways the the bible for project management processes for any industry. PMBOK involves five significant steps: Initiate, Plan, Execute, Control, and Close. PMBOK is regularly updated with the latest techniques and best practices. PMBOK is helpful for all projects -big or small, as all projects go through the various stages outlined in the book.

10) Extreme Programming (XP)

Extreme Programming, popularly referred to as XP, is an Agile software development process that improves productivity. It involves brief cycles of development and multiple releases for the benefit of Users, and it actively seeks customer requirements that can change the course of the project.

Extreme Programming was developed by Kent Beck while working on the payroll project entitled “Chrysler Comprehensive Compensation System.” He wrote the book – “Extreme Programming Explained” in 1999. XP is considered the best PPM tool when project requirements change frequently, and it’s also suitable for project scenarios when the customer doesn’t have a clear idea of what they want.


Project management tools are essential for businesses to accomplish their goals and objectives. Several project management methodologies are available, and organizations follow a particular project management methodology (PMM) that is best suited for their business goal. Project Managers are critical to organizations driving their business growth plans and should know the various PPMs. Training in Project Management is very important for Project Managers to deliver business results. Online PMP certification and PRINCE2 training from KnowledgeHut are excellent options worth pursuing. 

The post Top Project Management Methodologies appeared first on noupe.

Catégories: News dév web

How to Create a Minimum Viable Product: A Business Guide

11 août, 2022 - 08:34
Why does a business need an MVP?

Bringing a new application to market is always a business risk. About a third of startups fail because there is no demand for their products. To avoid this and not waste money, companies practice the development of a minimum viable product (MVP). This article will tell you what an MVP is and how to create it.

What is an MVP?

A minimum viable product is the first version of an application with a minimum set of basic features. It is ready for work and release to the market. This is a test version that helps to find out if a business understands the needs of its target audience correctly.

For example, when the Instagram MVP came out, users would log into the application, upload photos, apply filters, and share them with their friends. This social network has become popular from the start. The creators began to develop the program by adding new features: hashtags, live filters, stories, monetization tools, and so on.

The MVP concept was clearly illustrated by Henrik Kniberg, the author of Lean from the Trenches. He compared two product development processes: the traditional one and building an MVP.

In the traditional approach, a project team builds a product step by step. As a result, a business wastes time and money but customers may not like the final product.

With an MVP, things are different. A company focuses on the users’ problems and offers a solution. It enters the market. Customers use it and leave comments on its performance. Based on this feedback, the software development team improves the product and adds new useful features. Thus, after each such refinement, the product evolves.

In practice, it turns out like this: developers create a product within a month or two, implement the most important features, and invite users to test them. If the business idea is good and customers are willing to work with the application, the team continues to improve the software until it becomes a full-fledged digital product.

What are the benefits of an MVP for a business?

Companies start software development with an MVP to reap the following benefits:

Bringing an application to market faster. It will take developers only a few months to create an MVP. Then it enters the market and starts generating money that can be used to refine the product.

Attracting early adopters. An MVP introduces a business to the target audience. By researching it, the company learns what users like and what they expect from this software.

Getting valuable customer feedback and improving a product. An MVP is needed to check the number of users and buyers, the cost of customer acquisition, and so on. This data will be useful to improve the first version of a product.

Understanding if a product is suitable for the market. Software developers evaluate whether users like an application and whether it outperforms competitors’ offerings.

Getting started with minimal investment. The cost of developing an MVP is lower than that of the final software version as it includes only the main functions with which the program serves the target audience.

Attracting investors for the further development of a project. With the help of an MVP, it is easier for a business to demonstrate the merits of a product and get funding. When investors see that an idea works, they are more willing to invest in custom software development services.

How to build an MVP: a step-by-step guide

Companies often want to create a perfect product. As a result, the development of an MVP is delayed and the budget is running low. Other organizations, on the contrary, cut software functionality so severely that it becomes unsustainable.

Eric Ries, the author of The Lean Startup, has a simple piece of advice. After you come up with a product, you need to cut the functionality in half and repeat the same thing twice. It means that you should reduce the version by eight times.

An MVP development plan includes the following four steps:

Research the market

Eric Ries defined the main goal of startup projects: “The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.” For these purposes, you should conduct market research.

To create a relevant and useful product, project participants must know the purpose of the application, who will use it, what customer problems it will solve, and how exactly. By analyzing competitors, a business learns from their ideas and adds its own unique features, which makes the product stand out in the market.

Create a customer journey map

To create a useful program, you need to look at it from the point of view of customers and trace all the steps of users to the completion of purposeful action.

For the consumer journey map to be comprehensive, you need to do the following:

  • Define user categories;
  • Define user tasks, that is, actions that users need to perform to achieve their goals;
  • Define the end of the user’s path, for example, “buy product”.

The map ensures that developers don’t miss anything when they create an MVP. As a result, clients will receive useful and up-to-date software.

Select the main features of the application

A customer journey map can help you determine which features to implement in your application. The software development team will prioritize functionality as low, medium, and high. The critical functions, without which the product cannot work, will be included in the MVP in the first place. For convenience, project teams use a priority matrix.

This is how a team providing custom software development services describes what features will be included in the first and subsequent versions of the product.

Develop and launch an MVP

When an MVP is released to the market, the software development team will constantly analyze customer feedback. It will tell you how to develop the product, what features to add to the software, what prevents users from achieving their final goals, whether there are errors, and so on.

An MVP may undergo several iterations before a useful competitive application is obtained.

Major mistakes of MVP development

Here are common mistakes of MVP development.

  • Creating a product without researching the market. From a business perspective, a software product may be perfect. But if it fails to solve a consumer problem, it doesn’t make sense.
  • Overloading an MVP or creating a feature deficit. An MVP includes the most necessary functions for the normal operation of an application. All other features can be added in future versions.
  • Not prioritizing features. Working with an MVP does not stop at one release. For the software to develop consistently, you should plan what features will be implemented in each iteration.

An MVP helps to learn a lot about users and “test the water” before diving headfirst. All you need to do is plan your business hypothesis, define the core features of an MVP, understand your target audience, and find the right software development partner offering outsourced IT support. A team of professionals will help you build the most efficient solution. 

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Catégories: News dév web

Importance of Web Design in Boosting Your Business

10 août, 2022 - 17:58

First impressions on websites matter. Make them matter.

66% of individuals would rather view something wonderfully designed than something straightforward if they had only 15 minutes to view the information. Thus, the design of your site is an essential component. For your business website to be successful, you need to understand the importance of web design.

Your website is a gateway to business through which visitors connect with your business. That’s how visitors view the business as a whole. A poor website can seriously damage a business’s reputation, whereas a good website can increase its influence and generate leads. A study found that 38.5% of web designers believe that users leaving a website is primarily due to the outdated or non-appealing design.

Additionally, responsive web design is extremely important in this. There’s a strong possibility a visitor will simply leave your website if they have to pinch to zoom in and out. Making changes that alter how people view your website the first time they interact with it can make all the difference between these two results for you.

This shows why web design is a crucial aspect to boost your business. Now, let’s know what are the key components for a great web design.

Latest Trends To Keep In Check

Well, as we discussed above, how impactful can the design of your website be? Now, your website must adapt to the latest trends. But what are these trends?

Designing your website should take into consideration some current trends. Such as:

  • Claymorphism
  • Memphis Design
  • Complex Gradients
  • Behavioral design
  • Visible Borders
  • Glass Morphism

By keeping these trends in mind you can start designing your websites. Although there are some future web design statistics that you shouldn’t miss. 

So, let’s check the stats now.

Web Design Statistics To Keep In Check

Your company website is more than simply a place where people can learn the bare minimum about you and your brand. It becomes a helpful marketing tool and valuable addition to your company.

Additionally, your website design should build trust and inform the target audience, in addition to meeting the fundamental needs of your business. For a successful manufacturing website overhaul or facelift, keep these things in mind.

Well, to make sure you design a proper website, you must be aware of the latest trends and statistics. Here, you will find some interesting and crucial stats on web design that will help you understand the various aspects of designing a website.

Now, let’s begin.

The web design of your site accounts for 94% of first impressions

“The first impression is the last impression”. Well, even in the world of web design, 94% of first impressions are design-related. Thus, it is one of the most important & crucial aspects to keep in check.

As per the research, users will form a judgment about a website in about 0.05 seconds. You want to make a positive first impression when someone discovers your company for the first time. This may affect how they view your company going forward. The bulk of first impressions made of your website is based on its design. Therefore, it’s important to make a good impression with your web design, create a stunning website, and engage your audience with your page.

To make a lasting first impression, design a visually striking website that attracts and draws in your viewers. 75% of people acknowledge evaluating a company’s credibility depending on the layout of its website. Build a website that represents your business, is aesthetically pleasing, and offers users a great first experience on your site, whether you do it yourself or employ a web design firm.

75% of website legitimacy comes from design

You want people who find your company online to recognize it as a legitimate operation. Because a poorly designed website may give the impression that you are spamming or unreliable. Unattractive layouts or content will turn 38% of users away.

Therefore, it is quite important to put time, money, and effort into creating a professionally designed site to ensure that you increase sales as well as credibility and trust with your audience. Because if your website isn’t beautifully designed, you run the danger of losing your audience’s trust and discouraging them from using it.

For your website, invest in top-notch design. To develop ideas on how to create a top-notch website, you can look for samples of excellent design to obtain a sense of how your site should appear. You may build a trustworthy website by picking the appropriate colors, aesthetic components, and layout.

Websites that are well-designed can have a visit-to-order conversion rate of 200% higher than those that are poorly designed.

You should also ensure that your website is safe. To guarantee that you’re giving your audience a secure browsing and buying experience, check to see if your website has HTTPS and an SSL certificate.

When consumers have a bad user experience, 89% switch to a competitor

You must be preoccupied not only with creating a positive first impression but also with maintaining that impression as visitors browse your website. Even the most nicely crafted website will be rendered useless if users are unable to navigate it and find the information they seek. 

44 percent of consumers share negative online experiences with their friends. Users will leave if they are unable to quickly access the information available on your website. If you don’t want to start losing leads to the competition, you must prioritize user experience on your website. You get a $100 return on each and every dollar you invest in enhancing the user experience on your website. The key to success is an advanced website that is simultaneously appealing and functional.

Focus on features that will improve the user experience for your audience while you construct your website. As per the research, 42% of visitors tend to leave a website due to inefficiency. Thus, pay attention to details like creating a well-organized navigation system, including visual elements to break up the text, and making sure your website runs quickly. The website design must be easy to navigate.

The viewer should constantly be aware of their location on the website and have quick access to any location they desire. If one is accessible, it would be a great idea to use it. Although it seems simple, most websites might be made better in this regard. Functionality should be the goal because there is a thin line between an interactive menu and one that is obtrusive.

85% of adults believe that a company’s mobile website must be at least as good as its desktop website. Thus, you may build a more user-friendly website with the aid of all these components.

On their homepage, 70% of small company websites lack a Call to Action (CTA) Credit: Materio React Admin Template

Contrarily, whether you’re a Fortune 500 firm or a Small/Medium Business, implementing Calls to Action incorrectly can have a major impact on your turnover. In actuality, CTA errors are unaffected by the size, age, or reputation of the organization. Depending on the type of business you operate, the type of CTA you include on your homepage will vary, but users will leave if there isn’t one. Users would like to know what your website intends them to accomplish, whether they realize it or not.

When creating a CTA, you need to comprehend the psychology of the customer. As you can see in the image above, ThemeSelection has placed CTA buttons very properly. As a visitor when you land on the product page you will definitely look for the demo or preview button to get an overview of the product. Thus, this is the exact area where you can use the CTA that navigates to where exactly the user wants to go.

According to research, most people base their decisions on whether their acts are reasonable and likely to be in their best interests. It’s surprising how frequently businesses lose out on opportunities to connect more deeply with potential customers. Almost 70% of small companies don’t have a proper Call To Action, which leads them to poor business.

Thus, You must pay attention to Call To Action design to prevent a serious loss. Through CTA, You may convince your visitors to read your emails or do particular actions, like making a purchase or joining the mailing list, by using a well-written CTA. You can create great CTAs by placing text on a button or just a link with the appropriate anchor text.

A website’s layout and navigational links are viewed by 38% of consumers

Visitors to websites wander all over the place, therefore your website’s navigation must be logical, approachable, and simple to use. If customers have even a slight difficulty locating what they’re looking for on your website, they won’t hesitate to leave and find another. As per the research, 38% of users who visit a website for the first time examine the page’s design or navigational links.

When visiting a website using a mobile device, 83% of users expect a faultless experience. Even though it now seems obvious, using a responsive website will guarantee that it will appear beautiful on every device a website visitor may use. Thus, it is crucial to provide proper navigation. However, users might not always use it. But still, chances are high that they will be impressed by the easy and flawless navigation. In addition to informing visitors about your products or suite of services, your website also acts as your primary point of sale online.

74% of users are more likely to return to mobile-friendly websites

People spend 70% of their Internet time on mobile too. With more people acquiring access to mobile devices, such as smartphones and tablets, it’s crucial to have a website that works well on them.

If businesses’ mobile websites or apps offer pertinent product recommendations, 63% of smartphone users are more inclined to purchase from them. Reactive design is one of the most important components of a mobile-friendly website. By using responsive design, you ensure that your website is compatible with any device a user may be using. As you can check the graph below, smartphone users are rapidly growing. Thus, you should not avoid these stats.

More than 54% of all web traffic worldwide is currently generated by mobile devices. Therefore, you risk losing up to 50% of your potential clients if your website isn’t mobile-friendly. Consider a smartphone user accessing a desktop-friendly website. It’s nearly impossible for potential consumers to locate what they’re searching for if text, photos, and buttons don’t adjust to fit touchscreen controls and smaller screen sizes; after a few incorrect clicks, they’ll probably go somewhere else.

According to Google’s research, almost 75% of users say they prefer a mobile-friendly website, and 96% of users claim they have come across websites that were not made for mobile devices. For businesses looking to interact with mobile users, this is both a major issue and a major opportunity.

Google’s mobile-friendly checker tool can help you determine whether your site is mobile-friendly.

Each year, slow-loading websites lose $2.6 billion in revenue

Yes, you heard correctly. A slow load time can increase shopping cart abandonment by 29.8% because their websites don’t load quickly enough, websites lose out on over two billion dollars in revenue each year. People dislike having to wait as websites load information, which discourages them from completing a purchase. This website statistic is important because it demonstrates how urgently your audience needs to acquire content. Make sure you’re on the winning side of the fast-loading website vs. the slow-loading website battle.

It has been reported that websites that load in five seconds earn 70% longer user sessions. Without a quick website, your company will be left behind. Fast-loading websites from your rivals will bring in more visitors and money. Your conversions will rise by 7% simply by speeding up your website by one second.

Design statistics indicate that 47% of users anticipate a web page to load in 2 seconds. To determine how quickly your site loads and where improvements might be made, you can utilize tools like Google Pagespeed Insights. You may also spend money on page speed services to hire a third party to optimize your website so you can concentrate on managing the influx of new visitors.

Users spend 88% more time on pages with videos Credit: Top Design

In 2021, 9 out of 10 viewers indicated they wanted to see more videos from brands and companies, while 96% of consumers increased their online video consumption. In fact, by 2023, it’s predicted that the average individual would watch 100 minutes of online streaming daily. Well, that’s why you shouldn’t neglect the importance of videos regardless of your business type. Automatically playing videos can significantly boost a page’s intrigue. They can be utilized to tell a narrative and greatly minimize the quantity of additional text required to describe your company.

When optimizing your website, you should include visual areas of interest to draw viewers in and encourage interaction. Consequently, it is wise to include videos when designing and optimizing your website. It will capture the attention of your visitors right away and persuade them to get in touch with you. This is known as “conversion,” and it’s likely the ultimate objective of your website. As per the research, users spend 88% more time on your site if you have videos on it.

This will enhance the visual attractiveness and interactivity of your website. But there’s no need to go overboard. Your audience can benefit and the user experience will improve if you make videos for difficult ideas or lengthy material. The degree of interaction should never surpass the benefit because, as previously said, there is a thin line between “interaction” and “annoyance.”

The most appreciated elements in website design are color (40%), and photos/images (39%)

According to survey data, companies looking for new clients can employ marketing color tactics to boost sales. Color preferences are ingrained instincts that may not be reasonable but have a significant impact on our decisions. Therefore, a person’s perception of a website’s color scheme may influence whether they decide to buy something or use a service.

When buying a product, According to a study, 84.7 percent of customers claim color as the main reason they choose a particular product to purchase, and 93 percent of consumers emphasize a product’s visual appeal when making a purchase. Thus, color plays a really vital role to boost the business. 46% of individuals think blue is their favorite color to see on a website, while only 23% say yellow is their favorite color for website design. Businesses should consider color selection closely and customize color schemes to user preferences.

Photography engages users and captures their interest when it comes to site design. Websites with poor photos have a higher chance of having a higher bounce rate from uninterested visitors. Beautiful photos of your business’s facilities, staff, and products help you come off as professional. Nearly 39% of respondents mentioned photos/Images as the affecting elements while visiting a website. Photos engage users and capture their interest when it comes to site design. Do note that websites with poor photos have a higher chance of a higher bounce rate from uninterested visitors. While using photos of your business’s facilities, staff, and products help you come off as professional.

Thus, your company should start by adding photographs and choosing a color scheme for your website. Then, concentrate on incorporating not just the previously listed visual components, but also typography, infographics, and animation.

Visitors to the website first browse the top left corner.

Users’ eyes naturally travel from the upper-left corner of your website down and to the right after they arrive. Similar conclusions were reached by a Yahoo study. Look at your website to see what is available in these zones. To the top-left corner, reposition the value proposition. When someone does choose to read a page, their eyes move horizontally from left to right, frequently focused on the upper-left corner of a webpage or the main content section of the webpage, which is generally triangular.

You can get a general description of the eye movement pattern when gazing at (often text-heavy) content as in the Gutenberg diagram. Except for the region at the bottom right, it generally fits this zoning conclusion. The top left is the major optical area, the top right is the strong fallow area, the bottom left is the weak fallow area, and the bottom right is the terminal area. The user’s eyes naturally start at the main optical area and move in sweeping motions across and down the display to the terminal area.

Gutenberg diagram

However, this pattern varies according to the design and function of a page. For instance, a person’s eyes will move differently over a page with a two- or three-column layout, a blog with a lot of text, or a slideshow with a lot of photos.

Thus, it is necessary to place things in the right area.


As you can see, website design is constantly evolving and changing. Some aspects that were popular years ago (such as picture sliders) are falling out of favor, and it’s difficult to forecast what websites will look like in the future.

Whatever “best practices” you follow, keep in mind that a website isn’t “done” after the first design. People are more likely to trust websites that have recently been updated or evaluated.

Commit to researching web design statistics and keeping trends in mind. Use them to demonstrate your responsiveness when rebuilding your website.

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Catégories: News dév web

Tips On Managing An Offshore Development Team

10 août, 2022 - 16:49

Remote management of a development team may be quite complex, especially if you never worked with a remote team before. While it’s easier to just assign tasks and expect good results, it’s much more effective to take a thoughtful approach and establish a great relationship with the team. For company owners, it is important to develop a strategy that will help transform several remote developers into a cohesive and robust team. We’ve rounded up the top 5 management tips to help you build strong relationships with your remote team and achieve great results together.

Maintaining a positive attitude: 5 tips for successful management and retainment of your team

The fact that the COVID-19 pandemic has changed the labor market is no longer in doubt. The appetite for remote employees remains high among employers, who offer an option of remote work to increase employee retention, increase productivity and reduce infrastructure costs. However, the remote model of work brings challenges as well. Juggling time zones, lack of physical communication and distractions at home are just some of the struggles that both employees and employers face. Therefore, companies need to be flexible and adaptive in managing their remote teams so nobody feels left out. Below are our recommended tips for building a great and trustworthy relationship with your remote developers.

Regular meetings and communication on the schedule

If meetings are not managed properly, they can harm your project and cause missed deadlines or major miscommunications. Strict adherence to the schedule of meetings will help you organize your team’s workflow in a way that everyone stays on track. Here are some tips to help you get the most out of meetings:

  • Prioritize meetings: it’s not obligatory to schedule meetings for every subject that you need to discuss. Sometimes, an email, a phone call, or a Slack message may be more efficient and quicker. Hence, prioritize your meetings and schedule only important ones.
  • Prepare for meetings: if a meeting is not properly planned, it can quickly turn into a mess. Therefore, before the meeting, plan the time and list down the main points to discuss. Also, it’s a good idea to send everyone meeting notes before the meeting.
  • Understand different meeting cycles: daily standups, sprint planning, and team retrospectives all have different purposes and duration and should be planned correspondingly. 

In general, meetings should be short, relevant, and regular. A meeting is a great way not only to inform colleagues about project status and/or updates but also to ask questions and share different points of view so you need to encourage and promote that.

Set clear expectations and requirements and ensure everyone understands them

A clear definition of the scope of work and of expected deliverables is an important aspect that impacts the success of your project. Thus, it is important to set clear project timelines and realistic expectations for team members from the beginning. Lack of clear expectations is the source of many disagreements and is a frequent cause of project failure. What can you do to set crystal clear expectations for your team?

  • Set realistic expectations and requirements for project timelines;
  • Use a project management system to fine-tune the development cycle;
  • Make sure each team member understands the requirements and their tasks.
Engage your team members 

Remote developers often feel isolated because they do not physically interact and communicate with their colleagues. To increase the engagement of your team, think of various activities like team buildings to lift the team’s spirit up. Here are some more ideas:

Co-op gaming: gaming can become a great break from the routine and unify employees in your company. Examples of co-op games are Among Us, GeoGuessr or Codenames – you choose the one that sounds most fun to you and your team.

Virtual Developer summits: such events include educational talks, workshops, and brainstorming sessions where developers can share their knowledge and get to know each other better.

Online events: corporate training sessions and webinars on various topics via Zoom, Skype, or Google Teams are also a great way to help people get to know each other.

Such activities help maintain corporate culture and contribute to employee satisfaction greatly. A strong sense of team spirit can help your remote team pool their talents and strengths to better solve their goals.

Consider different time zones and plan work correspondingly

One of the keys to project success is understanding the differences in time zones in case you work with a team from a different country. Working together in different time zones can be a challenge because of the lack of constant communication. In contrast to office work, developers working remotely often have their preferred hours of operation. Here are some tips to help developers work more productively across different time zones:

  • Define each employee’s time zone and preferred work hours;
  • Use various time zone management tools and apps, such as Google Calendar, Team TimeZone, and Harvest;
  • Create common rules for communication and collaboration;
  • Keep asynchronous communication in order.

Working in different time zones requires that each member of a team know and respect different hours of operation. This may seem obvious, but it’s really important. With open communication and smart use of remote tools, you can achieve productive, efficient, collaborative, and flexible teamwork.

Encourage career development among your remote employees

Your remote team members should know that the company is interested in helping them plan their career growth. Therefore, the main goal for managers is to provide career development opportunities for remote developers. 

Managers who manage remote teams should notice what excites and motivates each team member, and if they excel, offer them a promotion or a piece of advice on how to achieve a career goal. Career advancement opportunities motivate developers to work harder and add value to the company. Other career development opportunities that you may want to consider are:

  • Sending developers to relevant conferences;
  • Providing professional development opportunities within the company;
  • Offering team members to attend online learning platforms;
  • Implementing an assessment structure (like the Shield platform) where remote employees can understand what growth opportunities are available.
Use the right tools to improve work efficiency 

When you manage a team of remote developers, it is important to use various tools that help structure the work of each team member. From communication tools to project management tools, they all help your team stay on the same page. To help you choose, we’ve selected a few of the most useful ones that are highly recommended for implementation in your organization:

  • Project and task management: Jira, Trello, Todoist and Harvest;
  • Employee monitoring software: CloudDesk, Workpuls, Hubstaff;
  • Document storage: Jira, Google Drive;
  • Online meetings: Zoom, Slack, Skype.

While there are many excellent free or low-cost tools available, you should give preference to those applications that have the features and functionality most important to the team and your project.

Final thoughts

The secret to managing a remote team of software developers is simple: make your company’s culture inclusive and diverse and treat remote developers in the same manner as your in-house employees. Many excellent development teams are scattered all over the world, and the quality of work is never determined by geographic location. The overall success of your project and speed of development depends on how you plan and manage remote teams. 

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Catégories: News dév web

A Comprehensive Guide to Security Testing

10 août, 2022 - 16:29

Security is of utmost importance for any business, big or small. You can have the most beautiful website in the world, but if it’s not secure, you’re at risk of losing everything. In this comprehensive guide, we will discuss security testing and its importance. We will also take a look at various security testing software tools and approaches. So whether you’re a business owner who wants to ensure the security of their website, or a developer who wants to learn more about security testing, this guide has you covered!

What is Security Testing & Why Is It Necessary?

The term “security testing” refers to the practice of evaluating the security of a website, app, or system. It aids in the identification of possible assaults. Security testing may be completed manually or using automated tools.

As we’ve mentioned, security is of paramount importance for any business. Data loss, funds, and clients can all be caused by a security problem. It may also damage your reputation and make it more difficult to recover from the assault. That’s why security testing is so vital! It aids in the detection and repair of threats before they can be exploited by hackers.

Types of Security Testing Software Penetration Testing

Penetration testing is an essential test technique that every organization must implement. It involves utilizing seasoned hackers to execute a variety of attack methods. Penetration testing is also referred to as security testing. It is utilized to assess the system’s security by putting it through its paces in real-time.

Vulnerability Scanning

Vulnerability scanning is the practice of identifying and correcting significant flaws in an information system. Vulnerability scanning is usually done by a program that compares the system to known vulnerability signatures automated tool. A scan report is produced from the scan’s results, which are usually recorded as a vulnerability scanning report.

Risk Assessment

Security risk assessment is the process of detecting and avoiding potential hazards and flaws in an information system before they become a problem. It aids in determining the status of information security within a company, as well as identifying areas of risk. It’s a systematic, analytical approach for examining an information system’s safety and identifying potential security risks that could be used to inflict damage or harm to a business.

Security Auditing

Security auditing is an element of the security assessment process. It involves reviewing computer-based systems, networks, or software to ensure that security precautions are working properly. It’s commonly completed as part of a security audit service by a third-party service provider. The report should assist in assessing an organization’s security readiness and identifying areas where it may be vulnerable to various threats.

Source Code Review

Reviewing the full source code of an application for potential security concerns is known as source code review. A third-party security firm can analyze the source code of the software to detect any security flaws that the developer may have overlooked. The goal of source code examination is to look at applications with new eyes for possible security concerns.

Security Testing Software Approaches

Security testing software is the process of testing software for security flaws and inadequacies. Three distinct methods are used in security testing software. Let’s look at each approach separately.

Black Box Testing

The black box testing approach (also known as opaque testing) is a kind of software security assessment. The test engineer in a black-box security test has no insight into the software’s or system’s internal workings.

The test engineer must rely on previous documentation, past experiences, and feedback from the software’s creators and users to create tests. The test engineer is unfamiliar with the system’s inner workings or application being tested.

White Box Testing

During white box testing, also known as glass box testing, the tester has access to not only the system’s internal state but also its code structure. Because of this, white box testing is sometimes called glass box examination.

Gray Box Testing

A gray box security test is a hybrid form of testing that combines both expertise and skill. This is a combination of white-box and black-box testing. The gray box test consists of portions of the two tests, with the tester having some knowledge but not all of it. Testers can find what they’re searching for without knowing where it originated using this method.

Software Security Testing Tools: Astra Security

Astra’s Network Security Solution is a one-of-a-kind product from Astra Security, which can help you discover and address network security vulnerabilities. Astra’s solution aids in the identification of network security flaws as well as the plugging of gaps.

The solution examines and assesses your network to identify network devices, ports, and protocols that may be vulnerable, in order to help you address any issues promptly.


OpenVAS is a network security tool that may perform a thorough vulnerability assessment. OpenVAS is a worldwide initiative with organizations from many countries using it. It’s available for no cost and may be used with commercial software.

The OpenVAS tool is produced by Greenbone, and the paid version is known as Greenbone Security feed. The free one, on the other hand, is called Greenbone Community feed.


Metasploit is a computer security project that focuses on penetration testing and IDS signature creation. It’s free, open-source, and accessible to everyone.

The goal of the project is to teach network administrators and penetration testers about security flaws that have been used by penetration testers during security audits, as well as ways to use them in order to maintain a secure network configuration.


Security testing is important because it can help you find and fix security vulnerabilities in your software before they are exploited by attackers. There are three main approaches to security testing: black box, white box, and gray box. There are several distinct types of penetration testing, each with its own set of advantages and disadvantages. It’s critical to select the appropriate one for your needs, so understanding what they all have to offer is important. There are a number of security testing tools to choose from; some of the most popular ones include Astra Security, OpenVAS, and Metasploit.

Regardless of the tool you employ, ensuring that your software is secure is a necessary step in the development process. You may ensure that your program is as safe as possible by performing security testing on a regular basis and early.

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Catégories: News dév web

An Introductory Guide On How To Do Web Scraping: Extracting Data From Your Website

9 août, 2022 - 15:53

Web scraping is a great solution for those looking to access structured web data from websites containing large amounts of invaluable information.

Also known as web extraction, web scraping is a tool that helps you to gain information on products, contacts, and a lot more, even when a website doesn’t have an API (application programming interface), or grants limited access to its data.

 Web scraping offers a faster, more practical solution for extracting data from a website, instead of having to use the same format as the website in question, or even just copying and pasting information manually.

What is web scraping?

Web scraping is the process of gathering structured data into a spreadsheet or other file, but in an automated way. In the same way that a person can manually copy and paste information from a website into a document, web scraping performs the same function, just on a different scale. Web scraping also performs this task incredibly efficiently, extracting up to billions of data points through intelligent automation.

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It is often used by businesses and individuals looking to make use of the huge amounts of information available on the web, implementing web scraping into their data management scheme. This information can be mined to help a company to make smarter, better, informed decisions. 

Data scraping is particularly valuable, in fact, for companies looking to gather data on specific, niche topics. This data can then be utilized in your marketing strategy, where you might be considering the best niches for affiliate marketing.

Web scraping can be used for more than business intelligence however, as it can reveal insights into pricing and price comparison sites, Google Shopping related metrics where product data from an e-commerce site is sent to another online vendor, and can even help find sales leads and conduct market research. It has many benefits and many uses, though it is not necessarily always a simple task.

This is because websites can often be very diverse, coming in several different formats, shapes and sizes. As a result, you will find multiple different kinds of web scrapers, which all offer different functions and features. This is similar to the way in which there are multiple different kinds of mobile data collection apps to pick from.

Is web scraping a crime?

Web scraping is not illegal when it is used to mine public web data. However, it is important that you follow the prescribed rules, and avoid scraping information that is not available to the public. Scraping this data is illegal, and has become a rising crime with multiple recent cases of illegal web extraction occurring.

Though web scraping is a tool with many valuable features, it can be abused. A very common abuse of web scraping is through email harvesting. Scraping data from websites and social media can enable a person to harvest people’s email addresses, which can then be sold on to third parties and spammers for a sum. Harvesting data with commercial intent is illegal. 

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It is important that you remain aware of the darker side of web scraping and the importance of only harvesting data, or even emails acquired through an email finder, that is publicly available.

This also helps demonstrate why webpage defacement monitoring on your own company websites and personal blogs is so important.

How do web scrapers work?

Whether you want to learn to perform data scraping yourself, or are looking to learn more about it before you outsource the job to a data extraction specialist, it’s really important that you understand how it works, and the difference between web crawling and web scraping.

Web scraping works by first choosing the URLs you want to load before you begin scraping. You need to load the whole HTML code of that page in order to continue. If you outsource to a specialist or learn to do it yourself, you can go as far as loading the entire website, including all the Javascript and CSS. However, this isn’t necessary to perform web scraping, so don’t worry about it too much, especially if you are a beginner.

Then, the scraper extracts all the data on the page. However, you can choose what specific data you want to extract. This is performed when you only need specific information, and aren’t interested in the rest of the data on the page you are scraping. 

Then, all the data is outputted. This is done using the format that the web scraper has chosen, depending on what format will be most useful to the individual. Usually, data is output as an Excel spreadsheet or a CSV file, but more advanced web scrapers are also able to output data in other formats such as an API or JSON file. 

For more on learning to manage and organize your data: DataBricks Apache Hive articles.

What about web crawling?

Web scraping and web crawling go hand in hand. Web crawling comes before web scraping, and involves artificial intelligence that searches the internet to look for content, indexing it. 

This process finds the relevant websites and URLs that are then passed onto the web scraper, who uses them to mine information.

Web scrapers are specialized tools, designed to extract data from websites. There are four main types of scrapers, and they differ widely from one another.

Image Source Types of web scrapers

Broadly speaking, web scrapers can be distinguished by placing them into four categories:

Category One: browser extension vs software

Generally speaking, web scrapers come in one of two forms, browser extensions and computer software. Browser extensions are simpler to run and are integrated directly into your browser. Like apps, they are programs that can be added to your browser (such as Firefox or Google Chrome). Some of the other best chrome extensions also include messaging extensions and ad blockers. 

However, these extensions are limited in that they ‘live’ inside of your browser. This means that advanced features are usually impossible to implement. On the other hand, scraping software can be installed onto your computer with a simple download. They enable more advanced features (not limited by what your browser can do), making up for the fact that they are a bit less convenient than browser extensions. 

Category two: self-built vs pre-built

Anyone can build their own web scraper. However, even in the implementation of tools that help you build a web scraper, there is a certain amount of coding knowledge needed. The more features you want to add to your scraper, the more knowledge you will need to have, as complexity increases accordingly.
On the other hand, you might want to opt for a pre-built web scraper that you can download and start using straight away. Some will offer advanced features (already built-in) such as Google Sheets Exports and more. This is a good option for those who have little familiarity with coding. If this seems enticing, consider learning more from databricks’ Introduction of hadoop to get you started.

Category three: User Interface

A user interface (UI) can vary depending on the web scraper. Some web scrapers have a full on UI, with a fully rendered website that users can click on and scrape. If you have little technical knowledge of coding and how scraping works, then this is a good place to begin.

The alternative – a user interface with a minimalistic UI and command line – might feel less intuitive and more confusing to a beginner, and might be worth avoiding if you are only just starting out.

Image Source Category four: Local vs Cloud

This is all about where your web scraper is doing its job from. 

A local scraper runs using resources from your own computer and the internet. This can result in your computer becoming quite slow whilst it is scraping data, especially if it has a high usage of CPU or RAM. This can make your computer pretty much useless for other tasks whilst it is being used to scrape.

On the other hand, cloud-based web scrapers run using off-site servers provided by companies that develop scrapers. This gives you the ability to use your computer freely as its resources are not taken up by web scraping. You simply get notified when the data harvesting has completed.

How to do web scraping

Although the process, in itself, is fairly straightforward, it becomes complicated the minute your project grows to any significant size. As a result, it is often easier to outsource the job to a company of professional web scrapers. However, it is still interesting to understand the process of DIY web scraping, alongside learning about other forms of data collection.

Firstly, you need to identify the target website you are interested in scraping (a web crawler can help you do this). Let’s take websites for free stock videos as an example.

Then, collect all the URLs of the pages that hold the data you are looking to extract, namely on visual stock content.

Once you’ve done that, send a request to these URLs asking to be granted access to the HTML of the pages in question.

Then, once this is completed, use locators to find the data within the HTML.

Lastly, save said data in a CSV or JSON file, or in any other form of structured format that suits you. And just like that, you have a large amount of data on stock videos, all saved in one place.

If this seems like a tricky task, then an open-source web scraping data tool might be the right step forward for you. Or at the very least, a HDFS file system (what is HDFS in hadoop).


Whether or not you plan to implement data scraping yourself or outsource to a specialist, it is important that you understand the process – it’s only going to grow in importance and popularity as more companies seek to make the most of the data that is available on the internet.
Without this valuable data, a company can never hope to make sense of a customer’s ecommerce journey, thus serving a vital purpose within a retailer’s repertoire of tools.

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Catégories: News dév web

7 Ways to Improve Efficiency of Your eCommerce Store

8 août, 2022 - 15:49

Businesses try a lot of different things like offering free shipping, sale, loyalty discounts, and many more things to attract customers. But sometimes, they overlook that the website design can make a huge difference in attracting customers.

Website optimization helps in improving website performance. It includes page responsiveness, page speed, navigation, SEO friendliness, etc. Because if you lack in any of the above factors, you might lose a lot of user traffic.

For Shopify store owners, it becomes easy to optimize the website as it is a flexible platform. All they have to understand is how to do it. This article explains the ways you can use to improve the efficiency of your ecommerce stores.

1. Adding Good-quality Plugins

To build traffic and increase sales conversion, it is inevitable to optimize website performance regularly. And the best way to optimize the store is by adding plugins. Adding any plugin can slow down your store or complicate the user interface.

High-quality plugins would improve your website’s functionality and benefit your business tremendously. But try avoiding unnecessary plugins with features that would not make much difference to your store. You should also avoid plugins with complex assets, operations, and content strips.

2. Improve Website Speed

Customers are used to fast-loading websites. Customers don’t have patience; while your home page is loading, the customer would just switch to another website. If the pages do not load faster, it can affect the customer experience and conversion rates.

There is research that shows websites taking more than 5 seconds to load, fail to engage visitors, and they might not revisit the website in the future. In Google’s SERP performance, a page load time of 10 seconds is acceptable. But if your website takes more than 10 seconds to load, the visitors would be frustrated, and chances are they would leave the website. The point is that web visitors would not spend excessive time on such slower websites. 

3. Mobile Compatibility

Smartphones are the preferred choice over laptops of most of customers. Because it is more convenient to use. Ecommerce owners understood this inclination towards mobile phones and started optimizing their website by making it mobile responsive. 

If your website pages are not mobile responsive, if they take longer to load, or the UI gets scattered, then it is high time you optimize your website. Or else your customers would probably start looking for mobile responsive websites. If you have no idea whether your website is mobile-friendly or not, you can also check it on Google Search Console.

4. Image Optimization

Image Optimization can improve your website’s performance to a great extent. All websites use images in one or the other way as image helps in conveying the message more effectively. If you are using the images, selecting the file format is important so that you have high-quality images is important. For a web page to load faster, keeping the file image between 1 to 2 MB is ideal. But high-quality images of any format, PNG, JPEG, or GIF, do not fall in the 1 to 2 MB range.

There are tools available in the market that can help you reduce the size of an image without compromising on image quality. These tools help you reduce the size of images and enhance website performance. It will help improve the speed of the website.

5. SEO Optimization

For any website to rank and appear in search results, it should follow the search engine guidelines to bring more potential customers. And so SEO strategy becomes a crucial part of the success of any website. 

You can do some research on websites with more traffic and conversions. Analytical tools kike Google Analytics, Google Search Control, and many others help you give clear insights on bounce rates, behavior reports, and many more.

Optimizing a website with the right SEO keywords can help a website rank on the first pages. Focus on details like headlines, meta tags, URL slugs, etc. Find long and short-tail keywords and frame them in your website content. Additionally, you can also do off-page optimization by doing social media activities, guest blogging, influencer marketing, and many more things to improve your website performance.

6. Checkout Process

Complex checkouts can take away the joy of a seamless customer experience. A huge setback if a visitor enjoyed your website, selected the product, and changed their mind before payments due to complex checkout.

There can be many reasons your customers are abandoning the cart. You have to figure out those reasons and optimize your website accordingly. For instance, to simplify the checkout process, you can introduce single-page checkout to make it easier for buyers. Allow them to checkout as a guest user, rather than making the sign-up process compulsory.

Many plugins can help reduce cart abandonment rates. For example, you can use sticky carts or quick buy buttons on your website to remind users of the products in their cart. You can use sale timers to encourage quick checkout. To optimize the details, you can also edit the product details in bulk with the Shopify bulk editor.

7. Website Audit

If you do not keep an eye on your website’s performance, how would you optimize it? An underperforming website can make visitors feel you are incapable of offering a good user experience.

You can use tools like Lighthouse, Google Page Speed, etc., to audit your website performance. It shows detailed reports on what factors need improvement. They suggest steps for you to adopt to optimize those parts of your websites.


Now that you know how to improve the website, it is time to implement it. Shopify users can easily find high-quality plugins that help them optimize the site. To increase your website speed, you must use image optimizers that compress all the images and increase the website’s speed. All the product details must be optimized with uniformity by using the Shopify bulk editor plugin for bulk edits. You should all use the plugin wisely, so it does not slow down the website. Together, these would help you improve the website’s performance and increase traffic and conversion.

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Catégories: News dév web

The Cost of Inefficient Meetings and How to Overcome Them?

8 août, 2022 - 10:31

Have you ever met an employee or manager that looks forward to reoccurring meetings? That leaves back-to-back meetings to feel productive, clear-headed and equipped for the next steps. Most people have not, as meetings have been painted as this draining activity that is overwhelming, time-consuming, and used less. For the rare person who has encountered someone that loves attending meetings, it is generally because their organization has a positive meeting culture.

Meetings do not need to be a draining activity. When a company invests in their meeting productivity and culture, meetings can become an energizing and efficient activity that provides clarity and helps you develop professionally. For example, one-on-one meetings between a manager and their direct report should not be an anxiety-ridden conversation with unclear expectations and an unpredictable outcome. By simply setting a clear meeting agenda with both attendees talking points and action items, the direct report can be empowered to use the set time to discuss roadblocks and gain clarity on their progress.

Many organizations do not see the benefits of investing in their meeting culture. Some are even more aware that their companywide inefficiency or lack of motivation could be related to a meeting problem. Not considering how effective and productive your company meetings are is an expensive mistake. The meeting problem costs US companies $37 billion annually.

The first step in addressing an inefficient or lacking meeting culture is bringing awareness to the cost of your meetings. When employees and managers quantify the price of a forum, they become more mindful of the meeting inefficiencies. This blog post will discuss calculating the cost of your meetings and four tips to optimize your meetings and improve your meeting culture.

Why calculate the cost of your meetings?

Before explaining how to calculate the cost of your meeting, it is essential to understand why this is an important metric to qualify. As mentioned above, many organizations are not aware of their meeting problem. It can be challenging to pinpoint the issue as it can be disguised. For example, an unsuccessful marketing campaign where the target audience was not accurately defined could be because the team did not have an initial planning meeting and there was no alignment in the project.

Calculating the cost of your meetings is the first step in addressing an organization’s meeting problem. As this post will later discuss, changing a meeting culture will require leadership buy-in; when the cost of a meeting is quantified, it will be easier for the leadership team to understand the depth and urgency of the problem. Ultimately, calculating the cost of your meetings will allow:

Increase meeting productivity

We have all been in meetings that take a lot of time with no visible breakthrough. Once you know how much it costs for someone to attend a meeting, you become more aware of everyone’s cost of the meeting. With these numbers, it’s easy for you to judge whether each attendee’s presence is vital to the agenda. That way, your meetings become smaller in number and more productive.

Visualize the value of your team’s time

Time is the most crucial thing in a business, and visualizing/quantifying your team’s time dramatically improves productivity. With the cost, you will also know how much time is wasted during every meeting, giving you a chance to adjust accordingly.

Find alternate meeting strategies, such as asynchronous meetings

An asynchronous meeting discusses a topic that doesn’t happen in real-time. Participants share their views through recorded videos, voice messages and text before the deadline. This can include meeting through a shared agenda software, recorded videos, voice messages, etc. It is essentially an alternate method to facilitate communication between employees. Knowing your meeting cost makes it easier to consider moving to asynchronous meetings. The benefits of asynchronous meetings include more flexibility in distributed teams around meeting time, increased documentation habits and greater meeting productivity.

What factors into the cost of a meeting?

There are different ways to calculate the cost of a meeting. The fastest is to use a meeting cost calculator. This tool will consider the following factors in providing the total cost of your meeting:


This is the number of people who will attend the meeting. You need to have the exact number of attendees for you to know how much it costs for you to hold their meeting every year.

Average salary

What is the average salary of the participants? If the attendees are from different pay brackets (often the case), you need to calculate their average annual wage for the best results.


How long are the meetings? You must account for the duration of the meetings to know how much time and money you spend each year of the specific meetings.


How often do you hold the meetings? Is it weekly, monthly, quarterly or annually? The frequency of the meetings is one of the things to consider when calculating the cost of the meetings.

Tips to Optimize Your Meetings

After calculating the cost of your meetings, you are probably wondering how you can optimize your meetings for more efficiency. Below are four tips to help increase your meeting productivity.

Use the right tech stack

It is important to leverage tools and workflows for your meetings to run smoothly. These tools include a video conferencing app, note-taking software and a calendar app to schedule the meeting. These three tools are the baseline, some teams will choose to add additional tools such as scheduling apps or meeting transcription tools.

Prepare an agenda  

An unprepared meeting, or a meeting without an agenda, is not worth attending as it will not be productive. Companies should strive to instill this messaging within their meeting culture. Different types of meetings include different agendas. For example, a project kick-off meeting will not discuss the same talking points as a leadership one-on-one meeting. Consulting different meeting agenda examples can help the meeting organizer identify which topics are relevant to cover in the meeting.

Get leadership buy-in

Organizational change is rarely effective without a push from leadership. A top-down approach to changing organizations will help form different habits and workflows among employees.

Gather feedback

As habits, routines and workflows change, it is crucial to continuously gather feedback from different teams to understand how they adapt and appreciate the change. This will help inform if the desired impact is happening and its benefits.

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Catégories: News dév web

How do you Ensure your Business Runs Smoothly in Turbulent Times?

5 août, 2022 - 13:55


It’s the word businesses dread because it means layoffs, a decline in sales and profit – and for many, bankruptcy.

However, the world has already weathered a great number of recessions, and businesses have been finding ways to thrive even in the direst conditions. 

That means you can do it too, and this article provides you with actionable ways in which you can ensure your business runs smoothly in turbulent times. 

1. Assess the impact of the crisis on different aspects of your business

The way your business operates, how it generates revenue, who your customers are, and what your products are like determine how you can attract and retain new investors and talent.

If you want an overview of how these things work, an activity map or a flowchart can tell you whether the way you’re currently operating makes it possible for you to meet your business objectives.

However, when the recession hits and when the resources of your consumers get scarce, your business will likely show certain shortcomings when attempting to meet those objectives. 

As it gets increasingly hard to get money out of people’s pockets, you’ll need to adapt and figure out how to address your customers’ problems in a cheap way for them but still profitable for your business. 

How? By figuring out how each aspect of your business is affected by turbulent times. 

To get this sort of insight, you need to talk to your stakeholders. 

Talk to your suppliers. Take a look at how your consumers are behaving – how their needs and the overall market are changing. 

Ask yourself: Where do my products and services fit in now? 

Anticipate the issues that may arise and analyze how the successful business models of your competitors have tackled similar issues in the past. 

Then, borrow from their experience and remain positive. Recessions tend to last up to 12 months, so you just need to keep your head above water for a couple of months. 

2. Consider your payroll

History has shown that recession proof businesses and employment loss are synonymous in people’s minds.

Unstable times often lead to layoffs, which is something that both businesses and their employees fear.

Juggling layoffs, protecting your business from legal liability, fighting the fear of your remaining top employees, and trying to keep them motivated is no easy feat, but someone has to do it.

If you come to a point where you have to lay people off, you want to make sure that the decisions you’re making will keep your business running smoothly until the tough times are behind you. 

The way you can do that? By hiring and keeping the right people.

You need to figure out which employees are confident that you can pull it through and can back it up by getting the job done. Identify those who can handle extra tasks, work in a team, bring hope into the corporate environment, and focus on the bottom line.

Sounds like a lot to ask of very few people? That’s because it is. 

And that means that, if you want to keep top players on your side, you need to keep them motivated.

The best way to find out what motivates your employees is to talk to them, not just when hiring them, but also every now and then once they join the company. It might also be a good idea to interview those who have been laid off to understand what they were dissatisfied with. 

In either case, you can’t go wrong with compensating your employees properly for their work.

While it may be tempting to underpay your staff when the recession hits, it’s always better to make cuts elsewhere and invest in what’s essential – and that’s your human resources. 

(Even if that means taking a pay cut yourself.)

3. Delegate tasks, create functional teams, and develop a sense of belonging in the workplace

Now that you’ve got the right people on your side, you need to get them working on the right tasks.

Task delegation is essential if you want to save resources and have your employees perform efficiently in teams. 

Source: Pixabay

And that’s the other thing – with turbulent times ahead, teams that work well are what will keep you afloat.  

What we mean by that is that having a functioning team, as opposed to one where people aren’t actively collaborating, is what can make or break a business during a recession.


Because if you’ve made layoffs and you’re left with very few people where each of them is handling large chunks of workload – if just one of them leaves, you’re left in a tough position where you can’t quickly replace them and no one else can pick up where they’ve left off.

Having a functional team means providing training to all of them, all while ensuring that they’re sharing skills and knowledge among themselves. 

Just be wary of creating a sense that everyone is replaceable just because anyone in the office can do their job. 

Let your employees know how valuable they are, promote positive relationships between colleagues, and work on creating a sense of belonging in the workplace. 

That’s how you boost the share of ideas, the morale, and that’s how you meet your common objectives.  

4. Have liquid assets to cover your business in emergencies

Think about the predictable, short-term expenses that your business might have. When turbulent times arrive, you want to cover those first.

To ensure that you’ve got the means to handle these expenses, you’ll want to have enough cash on hand.

Get a loan early, before the rates skyrocket. 

Look into short-term financing options, such as invoice factoring, to speed up the payments. 

Secure a line of credit.

If you’ve got savings, tap into them. If you’ve got stock holdings, liquidate them. 

Borrowing money can help your business survive the tough times, but be mindful of the losses you could face if you default on payments. 

5. Cut costs where you can

Turbulent times are the perfect opportunity to take a look at your company’s income statement and identify the recurring expenses that are putting a dent in your budget.

The most important recurring expenses you should focus on are the smaller ones, as they tend to be overlooked when times are good, but can quickly add up.

For example, consider the equipment and office supply costs. 

Ask yourself questions like:

  • Does your office really need a revamp now? 
  • Can the branded products that you use be replaced with generic ones? 
  • Are any of your supplies recyclable?
  • Can you reduce the amount of paper that you use?

Monitor which of the supplies are used the most by your staff and which get wasted. Ask your employees for feedback and suggestions regarding cost control. 

Another area in which you can make cuts is in the supplies used to make your products. 

However, you want to be mindful of the impact these cuts may have on the quality of the finished product, as that is something you want to avoid. 

One thing you could do is to keep the same supplies, but use fewer of them per piece of product. Then, you can sell that product at reduced size or quantity, at the same price. That’s shrinkflation, for you! 

Source: Pixabay 6. Go remote 

While we’re on the topic of cutting recurring expenses, here’s a larger cut that you could make and completely transform your business.

Go remote.

China’s largest travel agency, Ctrip, has managed to reduce office costs by $1,250 annually per employee by introducing telework. 

Remote work, in certain industries, is even seen as a determining factor in employees choosing whether they want to work for a certain company. This shift is most notable in the IT sector.

Still, going fully digital requires quite a few changes in your business model. 

For starters, if you’re a retailer relying on customers who physically visit your stores, you’ll want to set up an e-commerce store with an online order system. 

Then, you’ll want to communicate this change, along with your brand’s values, to your consumer base. This means building a presence online, including on social media platforms. 

You’ll also want to consider the infrastructure of your remote work, to ensure that:

  • Your staff has the necessary equipment, tools, and training to work from home
  • Your key data is secure
  • Your team members can communicate effectively with one another
  • Your company culture remains positive
7. Reconsider your business offer 

Historically, consumers in a recession tend to spend most of their money on essentials while seeking out bargains and cheaper alternatives to branded products.

If you aren’t selling things that people can’t live without, expect to be hit harder by the recession. 

Sure, you could give discounts, but this will only get you so far if people don’t have money to spend on luxuries. 

So, what can you do?

Well, you can adapt. 

And by adapt, we mean to change your business offer. 

Look at that inventory of yours. Look at the supplies used to make your product.

What else can you use them for? How can you repurpose them to make something useful for your customers?

Remember: tough times don’t last forever. If you find a way to help your community survive the tough times, they’ll remember it and reward you with loyalty once the crisis ends. 


When things get hard, it’s important to remain positive. 

Remember that there isn’t just one, but many solutions that can keep your business running. However, if you lose your cool, you’ll blink and miss them.

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Catégories: News dév web

Poster Design Ideas – Fundamentals of Creating Eye-catching Posters

4 août, 2022 - 15:53

What is the most effective way to generate interest in a new film, book, product, or future event? Posters.

Posters are a global favorite because they work for everyone; no matter who you are, what you do, or what you’re marketing, a poster is a powerful and eye-catching way to provide information and excite your audience about upcoming events. They’re inventive, daring, funky and may elicit a wide range of feelings. 

Some movie or music posters grab your attention, while other poster kinds may be informative and instructive. Finding the ideal balance between the title, content, photos, and design is crucial. Your poster will be ready once you achieve that.

The first and most crucial step in making a poster is understanding your target audience and product. Following that, you may experiment with color, alter forms, modify background textures, and apply stylish typography in order to complement the content. Here are some suggestions and poster ideas to help you find the best approach to convey your message.

The Principle Ideas of Poster Design

Understanding the elements of poster design is crucial for comprehending contemporary poster design concepts. The right poster will express your brand message and connect with your target audience, from storytelling aspects to title treatment design, technological requirements, and data-influenced decisions that you will make to convey the story and attract desired audiences. When you select these unique components, you will enhance your brand message, increase your audience’s recognition, and increase your product’s interest.

Here are some principles that help you strengthen your message.

Creating Color Harmony

Choosing the right colors is not always simple, especially if you have to stick to a logo or a certain theme. In this situation, you need to adhere to a color palette to create appropriate and attractive color combinations. In order to discover the ideal color combinations, you may also try working with the PowerPoint color palette.

To keep things basic and appealing at first, try not to select more than two colors in addition to white and black. Use various shades of your current color choices if you need to add extra colors to your design. Also, remember that each color is symbolic and can represent a range of emotions. The colors that you pick will each convey a different feeling. Keeping color symbolism in mind is advised in poster design.

Below is a chart to help you. Text and Font

Remember that your poster should be simple to read. You wouldn’t want your information lost due to incorrect font selections or sizes. Avoid using elaborate typefaces that might strain the eyes. Less is more! If your poster has a clear, straightforward, and readable font, your audience will be able to comprehend your content easily.

Instead of utilizing a distractive typeface, try using vibrant colors or intriguing imagery to show creativity and originality. It is important to utilize bright and intense colors as a crucial element in poster design since this will draw the focus and ensure it is a main component in the design.

Additionally, we advise you to ensure that the color of your text and the background contrast significantly. For instance, using the white font on a dark backdrop will ensure that everyone can see your message.

The Visual Hierarchy

An order of significance indicates that the most critical elements must be noticed first. Designers should adhere to this rule since it directs viewers to focus on the most crucial elements. You must ensure that the size of symbols and forms match their significance. The most important symbols should be highlighted on your poster.

The title, subtitle, and body content of the poster should be arranged according to size. Since the title is always the first thing readers will see, it should take up most of the page and be written in a standout font. The subtitle should support the title even if it should be smaller. The body copy must also be easier to read and smaller. Also, keep the information on the poster to a minimum. It is natural to want to include all pertinent information, but doing so risks cluttering your design and diverting the reader from the message.

What is the most important piece of information you want a viewer to remember? Your design should center on this statement.

The human eye is practically ‘conditioned’ to follow a Z-shaped pattern, which means it starts at the top left of a page, scrolls to the right, then returns to the left before continuing down the page. Keeping this in mind, it is typical to position the attention grabber in the top left of the page, followed by the necessary information about the product or event in the bottom right-hand block.

Take this into consideration while designing your poster.

Now that you’ve given your poster design some semblance of order and piqued your viewer’s interest, you can fully unleash your creative side!

Spacing and Alignment

A key design element is to align and space your text properly. Text that is spread out rather than jammed together is more readable, and readers will almost certainly retain the information better.

Additionally, it creates a scene that looks more integrated and unified, which is appealing to the eye.

Your components must all be in harmony with one another. The edges of one element must intersect the edges of another element if you extend their edges. This guideline is true for both text and pictures!

Creative Ideas for Poster Making 1. Use Color to Evoke a Feeling.

Use complementary colors to convey the mood and tone you want to see in your poster. Look into some correlations between emotions and color! An illustration of how to use hues like green and blue to evoke a sense of tranquility, peace, and nature is seen on the following poster

[image 1]

Take note of how the usage of the color blue in this poster elicits a sense of isolation, iciness, and dread.

[image 2] 2. Use Typography

Experiment with different fonts to create a great impact on your viewers. 

[image 3]

This poster used the imagery of food through typography to further emphasize the message.

[image 4] [image 5] [image 6] 3. Create Hierarchy

Making one element noticeably larger than the others is one of the quickest and easiest methods to establish hierarchy in your design. 

The main emphasis of this poster is a collage of jazz instruments and musicians.They compliment each other in terms of space and color, resulting in one large photo that serves as the design’s focal point. The audience quickly recognizes this as a promo for a jazz music performance. The poster also includes the event dates, venue, and artist information at the bottom. 

[image 7] 

This poster design captures your attention not just via the use of scale, but also through the use of leading lines and perspective. The word “Blame” is surrounded with a black background and connected to a silhouette standing within a doorway as the main design element. The use of colors instantly gives us the impression that this is a murder mystery film narrative.

[image 8] [image 9] 4. Use Minimalism

Sometimes, simple is better. Using basic design components to express whatever thing you want to say to your audience is possible with a minimalist approach to design.

[image 10]  [image 11] [image 12] [image 13] 5. Focus on Graphics

When it comes to making a compelling poster, reducing text to a minimal and focusing on the graphics is sometimes the best way. Instead of overloading your audience with words, graphic posters are a great choice for marketing a movie or event since you can leave it up to them to make sense of the imagery.

[image 14]

[image 15] 6. Use 3D effects and Play With Dimension

Posters that appear futuristic and extraterrestrial steal the show. These designs have futuristic-looking color combinations, neon hues, semi-transparent effects, liquid effects, iridescent effects, and 3D effects.

[image 16] [image 17] [image 18] [image 19] [image 20] 7. Use Only Black & White

A poster may still make a big impression even with a limited color scheme since sometimes using too many colors might divert the audience’s attention from the content. Simple black and white posters are simple to read.

[image 21] [image 22] [image 23] [image 24] 8. Experiment With Different Shapes

Using shapes is another approach to direct and lead a reader’s eye. They are used to contain text, to make an unusual composition, or to focus the viewer’s gaze in a specific direction. To bring attention to your message, you might utilize a background full of shapes and forms or build shapes with your text.

[image 25] [image 26] [image 27] 9. Use Creative Illustrations

Instead of using photographs to produce a poster, use an illustration to create a poster that is uniquely intended for your purpose. Be creative!

[image 28] [image 29] [image 30] 10. Go Vintage

Retro is undeniably trendy right now. Vintage clothing and film photography are closely intertwined, as is your new poster design concept.

Check out some of these poster design ideas to get inspired!

[image 31] [image 32] [image 33] Now, It’s Your Turn !

That’s all. We hope you found this article as inspirational to read as it was to write. Now that you’ve seen many types of posters and some crucial principles to follow, it’s time to figure out which strategy is ideal for your company. Finding the right pictures, shapes, and fonts to convey your message can result in a wonderful design. You are now ready to design your poster!

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Catégories: News dév web

OKRs: A Complete Guide for Success

4 août, 2022 - 13:07

Every organization that wants to grow should have a tried-and-true method of setting goals. There are a few different frameworks to choose from, but which one is right for your business and goals? Today, we’re here to give you the inside scoop on OKRs so you can decide if they’re the best fit for you. 

This article will answer all your questions surrounding OKRs, the framework and some examples of strategic OKRs.

What is an OKR, and what does it stand for?

OKR stands for Objectives and Key Results. It consists of an Objective, which is the goal or thing you want to accomplish. Several Key Results are attached to that objective, which are the results you need to attain to get to your objective. 

OKRs are goal-setting frameworks that help businesses implement and accomplish their strategies. OKRs help teams identify key company objectives, set realistic goals, come up with a timeline to achieve those targets and ensure those goals are related to the overarching objectives of the business. Many companies use OKRs as a quarterly goal-setting technique. 

Why are OKRs important?

Most organizations set smart goals at the beginning of each year. The team will work on them for about a month, then forget about them. This leads to passive management, making it difficult for team leaders to measure performance and track employees’ progress towards achieving those goals. 

Team members may feel disconnected from the overarching company goals, and employee engagement may decline. To combat this, organizations can set tactical OKRs.

Benefits of OKRs 

The benefits of OKR goal setting are almost endless, but here are a few key reasons why you should set OKRs. They: 

  • Allow for a better understanding and a focus on results that matter most
  • Provide increased transparency and clear direction to all team members 
  • Boost efficiency and alignment with corporate goals
  • Track progress updates toward team goals 
  • Inspire teams and help move the company strategy forward
What is the OKR framework?

The OKR framework includes a few rules to help employees prioritize, position and assess the outcome of their efforts. OKRs help close the gap between planning and execution so that employees have more of an outcome-based, rather than output-based, approach to their work. 

OKRs consist of two components: the Objectives, and the Key Result(s).

The Objective is the goal you want to achieve sometime in the near future. Typically, it is a high-level objective, and it is not a technical, numerical or quantitative goal. Some broad examples include: 

  • To increase the number of sales
  • To reduce employee turnover
  • To improve the time it takes for customers to make a purchase 

The Key Result is the part where you get into the nitty-gritty details. It is a quantitative, measurable outcome needed to achieve the objective. For OKRs to be effective, you need to break down the goal into realistic results that you can track. 

Let’s say your objective is to increase the number of sales. Some key results might be to close five more deals per week and to grow your customer base by 20%. 

To break it down a little bit more, think of the objective as a point on a map. Think about where you want to go and set a clear direction for getting there. You can think about key results as road signs along the way that tell you how far you have to go. They show how well you’re progressing towards achieving the objective. 

Examples of OKRs 

Here are some real-life examples of OKRs, broken down by category. 

Company OKRs

Some of the most common team OKRs in different departments include:

Marketing OKRs

Objective: Increase the number of weekly newsletter subscribers by 3x

Key results: 

  • Implement more CTAs on the website home and subsequent pages 
  • Begin a campaign that offers discounts for new subscribers 

Objective: Increase brand awareness by the end of the next quarter 

Key results: 

  • Secure a spot at the annual business conference
  • Conduct 10 media meetings 
Sales OKRs

Objective: Personalize the sales approach for new customers

Key results: 

  • Reach 80% on the customer satisfaction survey
  • Ask customers three personalized questions 

Objective: Increase sales in the US

Key results: 

  • Hire a salesperson local to the US
  • Research 10 US competitors and see what they do differently 
Product development OKRs

Objective: Start user-testing the product 

Key results:

  • Conduct 30 virtual user-testing sessions
  • Get 50 customer feedback responses through surveys 

Objective: Expedite delivery speed of a new version of the product 

Key results:

  • Hire two more product development team members
  • Reduce the number of untested features to 3 
Customer service OKRs 

Objective: Improve customer retention and reduce the number of customer complaints

Key results: 

  • Reduce call wait time to less than 10 minutes
  • Implement weekly meetings with the customer success team 

Objective: Improve customer experience with support

Key results:

  • Reduce ticket resolution time to 3 business days 
  • Implement a chatbot to help with less complicated customer queries 
Management OKRs 

Objective: Improve employee engagement by 10%

Key results:

  • Provide more training opportunities each month
  • Provide opportunities for employees to give anonymous feedback 

Objective: Reduce operating costs by 5%

Key results:

  • Talk to HR about a company restructuring to eliminate late payment fees
  • Improve supplier payment process 
Individual OKRs 

Personal OKRs are just as beneficial as company OKRs. Employees prioritizing personal development often see higher success in their professional lives, too. Here are some examples of personal development OKRs. 

Objective: Increase productivity at work

Key results: 

  • Take a short break when feeling distracted 
  • Set smaller productivity goals 

Objective: Become confident at public speaking 

Key results: 

  • Lead one team meeting per month
  • Practice speaking to small groups of people more often 
How to track OKRs

OKRs won’t be effective unless progress is reviewed regularly. Tracking OKRs every week will ensure that everyone keeps the top priorities in mind and help adjust the roadmap accordingly.

It’s best to start with a simple spreadsheet for your first cycle of OKRs. There are many new concepts to learn, and it’s best to minimize the disruption for the team. Then, you can switch to a more scalable OKRs software once you’re comfortable with the framework.

Final thoughts

All OKRs should align with the company’s direction and focus on long-term improvements and goals that can be accomplished within the next quarter. With an outcome-driven goal-setting process, employees can prioritize their work and clearly understand how they contribute to the bigger picture.

The post OKRs: A Complete Guide for Success appeared first on noupe.

Catégories: News dév web

Tips for Successful Cold Calling

2 août, 2022 - 10:40

Cold calling can be daunting but it can yield amazing results if done right.

While it hasn’t had a great reputation, cold calling isn’t dead. This survey by Rain Group has shown that 82% of buyers accept meetings with sellers who proactively reach out. A cold call done with the right techniques can indeed attract buyers.

What is Cold Calling?

Cold calling is a sales strategy where businesses call prospects who have previously not indicated interest nor interacted with their business.

It helps you identify the needs of your prospects, reaching out to them with your services or products that can solve those needs of theirs and getting them to patronize you. Cold calling can be difficult but it is certainly not impossible to master. 

Cold calling in 2022 might look quite outdated: many businesses have switched to other social media platforms to generate leads and sales. But, cold calling still has a place in our time and age.

Benefits of Cold Calling

Cold calling can be frustrating, but it holds great benefits for people who are willing to implement it in their businesses.

1. Gain Insight

Cold calling is a good way to access information and learn new things. Learn why your techniques aren’t really working or why you’ve recorded very little progress.

Unlike cold emailing, you get to interact with a human being, get real-time feedback, try out different techniques, know what works and what does not and get better at what you do. 

You get to establish human connection, and while on the call, you might find information that’ll be useful for you in the course of time.

2. Instant Feedback

Cold calling affords you the opportunity to get instant feedback from your customers. With cold calling you get instant reviews from your customers regardless of their location.

This helps you to adjust where necessary. With cold emailing, your message might end up in the spam folder or even get deleted before your intentions are known but cold calling puts you right in front of your customers and you get access to feedback instantly.

3. Increase Conversions

The more people you reach out to through cold calls, the higher the possibility of converting them.

Cold calling helps you to inform a wider audience about your business on a personal basis. Even if you have a slim 1% close rate and you reach out to 1,000 prospects in a week, that’s 10 new leads who’re interested in your product!

This can lead to an increased number of people buying from you. However, in order to increase conversion, you must be fully trained on what works and what does not in cold calling. This helps you to apply the right technique and achieve your desired goals.

4. Master Your Sales Pitch

Whether you’re a newbie or you’ve been doing sales all your life, you will definitely need to sharpen your skill regularly. Cold calling helps you to master your sales pitch and improve on it.

You find out if you’re monotonous, chatty or extremely salesy, which can get your prospect uneasy and unresponsive and you get to make the required adjustments. This way your skills are refined and you get to make more successful cold calls.

Disadvantages of Cold Calling

Cold calling is exciting and thrilling but it has some drawbacks you want to be mindful of.

1. It Can Annoy Prospects

Have you ever put a call through with all the courage and charisma you can muster only to be shut out and rejected before you could even make your intentions known? Frustrating right?

Cold calls can be really annoying for some prospects either because of the timing, tone or because of the fact that scam artists usually adopt the same method. 

Some people find it intrusive and discomforting, and don’t have the patience even to let you introduce yourself.

2. It Can Be Time Consuming

Cold calling might yield results but it is definitely time consuming. This research by shows that the most successful sales prospecting calls average 14.3 minutes in length. Imagine when you have to speak with twenty or more prospects a day. More so when you do not know if these prospects will eventually buy from you or simply drag you on for nothing.

Not only is cold calling time consuming, it can be tiring especially when you get rejected time and again. It requires resilience and tenacity to keep on going despite rejections.

3. It Can Be Difficult To Handle

Thing is cold calling entails reaching out to humans and humans can be individualistic. You cannot fully predict how your prospect will respond to you especially given the fact that they’ve never expressed any sort of interest in your product. This makes cold calling arduous.

Some prospects politely decline, some do so rudely while some even resort to verbal abuse. And remember it’s not just about the prospect, don’t forget employee experience. Simply put, with cold calling there are so many uncertainties to deal with and it can be difficult to handle. 

4. It’s Not a Sustainable Prospecting Method

Cold calling requires that you make many shots before finally getting one right. It is clearly not an efficient method of gathering prospects and making sales.

The uncertainties that come with cold calling can make record keeping difficult and can put your business in financial jeopardy.

It also means you have to spend several resources on prospects that you cannot really count on. It can be exhausting when you reach out to several prospects daily and you can hardly close a deal or even move to the next step.

7 Tips for Successful Cold Calling

Here are some tips to help you make the most of cold calling.

1. Every Call Is a Learning Channel

Cold calling is one way to refine your prospecting skills as quickly as possible. Use call recording. Learn from every call. Note what works and what does not. Get to understand what individuals are likely to respond better to and step up your game.

Unlike other sales channels, cold calling gives you feedback and reviews – instantly. This helps you to make more informed decisions and you get to improve. 

2. Rejection Is a Great Teacher

You can’t avoid rejections – and many of them. You might get a lot of ‘no’s before you finally get one person who seems interested in your business.

Learn to handle rejection by firstly learning from it. Ask yourself important questions. Did you sound intrusive, did you sound salesy? Did you sound rude? Or was it just an unfortunate match?

You have to learn to not take anything personally. Whether you engage in cold calls or not, rejections will always be a part of life. If you let them get to you, you’ll be doing yourself a disservice.

3. Show Value First

Cold calls are unscheduled and unsolicited for. You’re basically stealing people’s time. This means you have to go the extra mile in order to grab the attention of your prospect. 

A sure way to achieve that is by highlighting what’s in it for them, why they should spend their valuable time (and then also money) on you – as soon as possible. 

Doing so increases your chances of retaining the attention of your prospect.

4. Prepare an Outline

If you’re new to cold calling or sales, then you’ll feel a bit anxious handling your first few calls. This is where an outline becomes necessary.

Preparing an outline for a cold call is important as it gives you a guideline to stick with, especially in a case where you’ve forgotten a line or two. Note that the outline is what it is – an outline that guides you. You should not read off an outline like an actor rehearsing a script. You’ll only bore your prospects.

Your outline should contain things like FAQs and key points so that you’re not caught off guard in a situation where your prospects ask questions you’re not familiar with. 

5. Do Your Research

Research has shown that 27.3% of sales reps’ time is wasted due to incorrect B2B contact information. 

Doing your research is by far the most important aspect of cold calling. You don’t want to go about calling people who have no need for your products. You’ll wear yourself out, get rejected and waste the time of your prospects. You might even end up with a bad company image.

You want to ensure that you’re onto the right person before clicking away on the dial. Ensure you have adequate information concerning the product you’re about to pitch to your prospect so as to avoid getting in a messy and tense situation or being a nuisance to your prospects. Acquiring basic information about your prospect will make things easier than expected.

6. Don’t Focus On Selling

Your prospects don’t want to know how good your products are, they want to know how it can help solve their problems. Prioritizing sales ahead of giving value is like placing the cart before the horse, you’ll get nowhere.

Even when a prospect has declined your product, you can still offer them information or tips to look out for when purchasing such products elsewhere. Make them feel acknowledged as individuals not just as sales figures.

7. Follow Up

Follow up with prospects who’ve indicated interest in the products you pitched to them, regardless of the outcome of the call.

You can send an email, thanking them for their time and attention. Another tip that will make your follow-up productive is to offer some form of value.

You can refer to an article or inform them of discount offers but by all means, do not make it excessive or your prospect will loathe you . These are all follow-up tips that will increase the chance of converting a prospect into a customer.


Cold calling has proven to be effective even in our digital world. 

Certain mistakes however can hamper the success you wish to achieve. All it takes is tact and commitment to the right procedures in order to reach out to decision makers and start closing deals.

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Catégories: News dév web

How To Measure Your Content Marketing ROI

1 août, 2022 - 12:50

How do you know if your content marketing efforts are working? How do you know if they’re making you money? And just what does your content marketing impact? If you’re struggling to answer these questions, then you might be due for a refresher on how content marketing ROI works.

Many marketers are unsure of how to calculate the ROI of their marketing, and many others don’t even measure the return on their marketing! This article will take a look at content marketing ROI, explain how you can calculate it, and then how you can leverage ROI in conjunction with other metrics and KPIs to understand whether or not your content marketing campaigns are working.

Content Marketing ROI Explained

Content marketing ROI, in a nutshell, is a way to measure how much money you make from your content based on how much you spent. Frequently, marketers and business managers will measure this return as a percentage.

When you have a higher content marketing return on investment, it means that you are more efficient at generating sales with your content. Remember, ROI essentially is a way to compare your sales with the cost of making your content and marketing. Understanding this is essential to keeping your sales pipeline functioning.

How Can Your Business Calculate Content Marketing ROI?

Calculating ROI is a snap with a simple formula. All you have to do is subtract the amount you invest in a project (INVESTMENT) from the total income (TOTAL INCOME) from the project and then divide that result by the amount invested (INVESTMENT). Finally, to see your ROI as a percentage, you multiply that amount by 100. This formula can be written as:


For example, imagine that you spend $750 to film and edit a social media video. In the end, the video generates $1,500 in sales. Let’s plug this in:

[($1,500 – $750) / $750] x 100 = 100%

As you can see, in this case, the project generated a 100% return!

Why is Measuring Content Marketing ROI So Important?

Measuring content marketing ROI is huge for businesses. In our previous example, we saw a 100% return, but imagine how returns can potentially be much larger! Today, the power of social media means that content marketing ROI often exceeds 100% and can potentially be far higher. Today, content impressions cost very little compared to the returns they can generate. In short, content marketing can give you returns unlike any other. This means more cash flow at the end of the day.

In addition, content marketing can help you grow your audience. This means more likes, more shares, and more retweets. All of these types of interactions will help you generate insights into your market and audience. In the end, content marketing ROI is another insight that goes beyond just looking at page views and impressions.

Unite Content Marketing ROI and Traditional Metrics

Remember, it’s not one or the other. Keep track of both your primary metrics and content marketing ROI to understand whether or not content marketing is working. Traditional metrics are great at indicating whether or not marketing is working. For example, tracking cart abandonment over time can give you insights into whether or not you’re reducing cart abandonment, but it does not tell you how much money you’re bringing in as a result.

Content marketing ROI gives you that insight. When your numbers are in the red, you’ll know you need to shift your tactics.

Metrics To Leverage Your Content Marketing ROI

When building your marketing plan and leveraging content marketing ROI, it’s important to also track these key metrics:

  • Track Your Leads: Qualified leads are visitors or impressions that have shown interest in making a purchase during their customer journey.
  • Measure Web Traffic: Web traffic through SEO and content marketing can help bolster your digital footprint. Web traffic helps ensure customers are seeing your products and services. Consider how fast your landing page is too.
  • Keep an eye on engagement: Content marketing ROI is all about social media engagement. Social media is where most of your content should end up. Think of your social media as the start of your funnel. Today, platforms like Facebook and Instagram even make it easier to bring your products straight to the eyes of consumers.

When it comes to social media, keep an eye on the following engagements:

  • Likes
  • Shares
  • Comments
  • Follower Growth
  • Views (for Instagram Reels, TikToks, and other videos)
Analyze Content Marketing ROI

In addition to all your other metrics, remember to track your content marketing ROI and analyze it. Calculating your ROI and analyzing it are actually two distinct processes, but they’re both a part of measuring whether or not your content marketing ROI is working.  Think of analyzing as an in-depth look at your calculations to understand how well your content is working. Just how do you go about analyzing your content marketing ROI?

Set Goals

Setting goals is important because goals will tell you whether or not your campaigns had any impact and were a success. Think about your primary metrics: conversions, traffic, etc. Establishing a straightforward objective related to these metrics can make it easy to measure whether or not you’re successful. It can also help you understand the returns from your investments in campaigns and projects. When picking goals, remember the following:

  1. Choose worthwhile goals and be realistic. Picking unachievable goals or goals that are too distant can make things discouraging. For example, if you wanted to “boost Instagram video post impressions 10%” but have typically run Facebook campaigns, then maybe it would be better to set a goal of learning about making the perfect promotion video for Instagram first.
  2. Be specific about your goals. Goals that are too amorphous or vague are also prone to breaking down. This means that a goal such as “generate more diverse content” sounds great on paper, but it gives no actionable guideline for you or your team. A better goal might be to list out some content areas that are lacking and then shoot to tackle those.
  3. Commit to your goals. When you commit, this means giving yourself a timeline for completion and then sticking to it. This goes hand-in-hand with being specific and picking goals that are achievable. Committing means investing resources and time into achieving those goals.
Unite Goals and Metrics

Measuring your content marketing ROI isn’t just about how much money you make, but it also means understanding how other metrics are impacted. When you unite your goals with important metrics, you get more insight than if you just look at each individually. Your goals should incorporate the most important KPI metrics when possible. This means looking at engagement, bounce rate, cart abandonment, comments, likes, shares, and follower growth.

When you monitor these metrics you’ll quickly begin to see how your marketing campaign is performing. This is a great way to measure the success of your content marketing.

Cast a Wide Net and Look at All Metrics

When you cast a wide net and look at more than just primary metrics, you can gain deeper insights into your progress and also identify additional areas. Consider the last time you performed a compliance audit on your credit cards. Or for example, if you set out to improve your website traffic but also grow your total number of social media followers, you can leverage the information gleaned from one campaign when you’re ready to launch the next one.

Implementing Everything

If you’re still struggling with content marketing and whether or not you’re receiving the ROI you need, then it might be time to revisit your campaigns. If you’d like to dive deeper into digital marketing, consider reading a guide to help you get started

Using ROI and metrics, you can see how much money your content creation has generated and what the impact has been on your KPIs. In the end, measuring content marketing ROI is just one tool in your marketing toolbox to measure your success.

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Catégories: News dév web

Email analytics: What should you be tracking?

28 juillet, 2022 - 13:04

Email remains an effective way to increase brand awareness and increase sales. However, with more brands using email as the main distribution channel the competition is becoming more apparent. 

To get ahead of the curve, you must craft content that considers each subscriber’s unique preferences and interests. 

To accomplish such a challenging task data analytics and reporting are crucial. Analyzing your data will enable you to design more effective marketing emails.

Why email metrics are vital for your success?

With more significant insights into your email campaigns, you can better understand how your subscribers interact with your material. Without measuring your stats, you won’t understand how your content resonates with your audience.

Future email marketing initiatives you run will also benefit from tracking your analytics, and you’ll know what changes to make once you can tell what works and what doesn’t.

For instance, your subject lines might get your readers’ attention, but when they open the email, they will find that the content isn’t very interesting. 

Another example is that your emails can constantly be marked as spam, which might cost you many subscribers. You may solve the issue and expand your audience by realizing the root of all these problems.

Pro Tip: Having one of the best email marketing software can help you make this challenging task easier with a dedicated dashboard with analytics and other tools to improve your email marketing efforts all in one place.

Which email metric to track?

You might experiment with various email marketing software with dedicated analytics tools to determine how well your emails are doing in the long run. But first, you need to understand which email metrics you should be paying attention to.

Metric: Open Rate

This is a measurement of how many recipients are opening your email messages. Several tactics can raise your open rate if it is lower than you might want. 

A crucial factor for this scenario is your subject lines. For example, adding a sense of urgency to your subject line can help you get more opens. A pro tip would be to leverage Moosend‘s free subject line tester which refines your subject lines to increase open rates.

An alternative solution to increase open rates might be changing the hours and days you send your emails. B2B emails might receive more responses in the morning, but you may find that B2C communications have better results over the weekends.

It’s crucial to note that tracking this metric is a little challenging due to Apple’s new Mail Privacy Protection feature. Since recipients can restrict access to senders’ information, including email openings, this indicator might not be reliable, especially if many of your subscribers utilize Apple Mail.

Metric: Click-Through Rate (CTR)

Your CTR measures the percentage of subscribers who opened your email and clicked on the links inside it. When a single individual repeatedly clicks on your emails, it’s reasonable to assume they’re a well-qualified lead. A high click-through rate (CTR) indicates a lot of interest in your product or service, which is ideal for converting your leads into buyers.

Your success with this metric may depend on several factors:

  • Do your customers click through and make purchases more frequently when highlighting a product? 
  • Does having responsive emails for mobile devices help? 
  • Do you have better results when you include a price in the email or when it appears on the page after they click through?
  • Which are the colors that help your email convert best?

Your success in this area can be significantly increased by experimenting with these variables to determine which tactic produces the best results. Try A/B testing to understand what works best for your audience. Alternate wording, colors, or fonts for one of the links in your email if it isn’t getting a lot of clicks.

Pro Tip: Create special tracking codes in each email to discover more about who is visiting. These codes might help you identify the potential customers exploring your website. 

Metric: Conversion Rate

When a recipient takes the desired action that you want them to take, this is referred to as a conversion. This indicator shows the quality of your subscriber engagement overall and the strength of your contact list. 

A high conversion rate indicates that your message piqued your audience’s attention. With conversion rate, there isn’t a magic formula that can skyrocket this metric. You need to have a solid understanding of your separate metrics and improve your campaigns to better appeal to your specific audience.

Metric: Unsubscribe Rate

For a variety of reasons, not every subscriber will remain loyal. However, if you observe a pattern of unsubscribes, it’s a warning that you should examine your emails to identify any potential issues.

You might want to think about sending fewer emails each week or each month to avoid unsubscribes from recipients on your email marketing list. 

Even while it may seem to go against your sales objectives, if you don’t often bombard subscribers with emails, they’re more likely to stay engaged with your brand. 

Send emails to your consumer base only when you have important announcements or special offers to discuss. Pay attention to your email design to craft a simple, high-converting message.

Metric: Bounce Rate

The percentage of emails that couldn’t arrive at your email list is measured by the bounce rate and has two types, soft and hard bounces.

A soft bounce is typically a problem with the recipient. These could be issues like a full inbox or a server problem from the receiver. A hard bounce is a sign that something is not right on your end. Perhaps the email address you’re sending to is wrong, or the recipient’s mail server has blocked your email, which often means you’ve been flagged as spam.

To overcome these issues, leverage a double opt-in feature when subscribers sign up for emails to reduce bounce rates. One approach to accomplish this is by asking them to confirm their email address and their desire to be added to your email subscriber list by an automated email.

Pro tip: A great way to reduce bounce rates is surveys, which can help you segment your audience and send more personalized campaigns that appeal to the right people.

Metric: Deliverability Rate

The percentage ?f emails that reach your subscribers’ inboxes is known as the email delivery percentage. A delivery rate of 95% or greater is regarded as a good number by the majority of marketers.

High bounce rates, limited subscriber engagement, and recipients reporting emails as spam are all variables that might impact email deliverability. 

If you want to improve email deliverability, it may be time to start reviewing your email lists and eliminating email contacts that don’t engage with your campaigns.

The Takeaway

Email metrics are vital for accomplishing your business goals. A solid email marketing software can help you with a dedicated tool to monitor your campaigns and gain real-time data about your campaigns.

Bad data can often lead to major marketing budget losses so having a professional tool in your arsenal and the knowledge to understand the different metrics is essential. In this article, we analyzed several metrics that can make or break your campaigns. Back to you now, with a new mindset on how to leverage this information.

Until the next one, keep using your data to make stronger email campaigns.

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Catégories: News dév web

How Photographers Use Suncatchers to Make Creative Effects

27 juillet, 2022 - 17:29

The photography industry is extremely competitive, and coming up with new ways to make your photos stand out is becoming increasingly difficult. Using suncatchers to transform ordinary images into extraordinary works of art with magical, ethereal rainbow effects is a fantastic way to breathe new life into your photos. 

In a world where cookie-cutter filters are the norm, creating organic visual effects by hand is a welcome change that allows photographers to express themselves and create distinctive photos. 

Of course, you don’t need to be a professional photographer to enjoy exploring the limitless potential of suncatcher photography. Maybe you just want to add some flair to your profile picture. Maybe you want to take a family portrait that’s a little more exciting than usual. There are endless reasons to incorporate rainbow suncatchers into your approach, and it’s super easy! 

Whether you’re using your smartphone, a DSLR, or even a disposable, suncatchers can add a subtle or bold look that’s much more natural (and beautiful) than any filter can touch. Read on for tips on how to use suncatchers in your photography!

1. Experimentation Is Key

Suncatcher photography looks stunning on genuine film, but it’s best to start by using a digital camera or phone to experiment. That way you can get a feel for how even slight variations in your suncatchers can change how the rainbows respond without wasting precious film. 

For example, holding the suncatcher far away from the lens is going to create a much blurrier and abstract photo than if you held it directly against the lens. Incorporating a suncatcher in your sunlit photography is going to create much more vibrant, vivid rainbows than photos taken in a dimly lit room. Placing a suncatcher against the top, bottom, side, or middle of the lens will naturally affect where the rainbows land, their shape, their clarity, and so on. Spend some time getting a feel for how different suncatchers respond to different strategies.

2. Customize Your Suncatchers

The great thing about suncatchers is that they’re cheap and easy to modify. Try cutting them into different shapes. Use permanent markers to draw lines, shapes, and patterns on them. Apply stickers or tape to them. Dust them with glitter. Dip them in water. This is a great opportunity to have some fun getting crafty, and you can be sure that your suncatcher photos will be truly unique.

3. Set Up the Shot

In the world of photography, composition is everything! While there’s nothing wrong with holding your suncatcher up to your lens and hoping for the best, taking some time to really create something special is almost always going to yield better results. 

For example, you could take a portrait of someone wearing a costume or distinctive makeup in a well-lit forest. Or, find a natural body of water and take photos of the sun reflecting on its surface. If the weather conditions are right, you could even go rainbow hunting and incorporate your rainbows into the mix! You don’t need to shoot only in nature either. Paint a backdrop by hand, or go to a local fabric store and find the perfect background. This style of photography really pops when you pull out all the stops.

Remember: Light is your best friend when doing rainbow photography! Brighter light means more vibrant colors. While natural sunlight is usually the best choice, there’s absolutely nothing wrong with bringing a ring light along for the session. Having your own photography lights on hand really empowers you to take control of your setting and bring your vision to life.

4. Bring a Friend

Having a second set of hands is so, well, handy! You can have your partner hold and manipulate the suncatcher while you focus on taking the shots. This simple yet effective method can lead to some gorgeous kaleidoscope and refraction effects. Additionally, you can use your partner as a subject for your portraits

Instead of just holding up your suncatcher to the lens, try holding it near their face and catching their reflection. Or use multiple suncatchers to create reflections of your subject and/or your surroundings. You can really make some dreamy, hazy, and downright psychedelic effects with this method. Experiment with longer exposure times and aperture settings to really nail those trippy vibes!

5. Collaborate With Other Photographers

Like any other form of art, every photographer has their own unique approach. Having a second photographer around for bouncing ideas and brainstorming can really help both of you take your shots to the next level. You’ll have fun learning from each other, sharing tips, and teaching tips and techniques. 


If you decide to do post-production on your photos (which isn’t always necessary with suncatcher photography), you could both play with Photoshop to really bring the images to life. You could even layer images to create breathtaking pieces of surreal art. The possibilities are truly endless when artists work together to create something special.

6. Share the Love

Many of the most successful photographers got to where they are by being different and creating their own distinctive style. Once you’re confident in your ability to create beautiful rainbow photos, offer to snap some shots of friends, family members, and even strangers for free, with the caveat being that they share it on social media and tag you as the photographer. Each and every shot is potential exposure—in more ways than one! Over time, people may start to recognize your work, and then you could host your own shows at galleries, build a social media following, and monetize your skills in a number of ways.

7. Take the Show on the Road

After perfecting your skills with friends and family, why not generate some income by creating unique product photos or stock images for businesses? Or, you could reach out to social media influencers who may want something more exciting than the usual Instagram filters. Because this is such a niche style of photography, you can really capture the local market. Even if suncatcher photography isn’t your main offering, just having it on the menu gives potential clients more options.

Have Fun With It

Rainbows are whimsical, magical, and playful. As you experiment with suncatcher photos, enjoy yourself! Even if you’re creating moody, distorted images, letting your creativity and personality shine will lead to better photos almost every time. After all, photography is an art, and art is all about self-expression. Finally, remember that beauty is in the eye of the beholder. Your first goal should be to create images that you genuinely love. Everything after that is just a bonus.

The post How Photographers Use Suncatchers to Make Creative Effects appeared first on noupe.

Catégories: News dév web

What are the benefits of remote staffing?

27 juillet, 2022 - 17:02

Remote staffing is a type of working arrangement in which employees are located away from their usual workplace. This can be done via the use of technology, such as telecommuting or working from home, or through the use of workers who visit the office periodically. There are many benefits to remote staffing, including increased work flexibility, decreased absenteeism, and time and cost savings.

With the rise of technology and the ever-growing trend of working remotely, it’s no wonder so many businesses are considering using remote staffing as a way to save money and boost efficiency.

Remote staffing is here to stay. Even Meta CEO Mark Zuckerberg believes so.

“The thing that’s been positively surprising to people is that people are more productive working at home than people would have expected. Some people thought that everything was just going to fall apart, and it hasn’t. And a lot of people are actually saying that they’re more productive now,”

Meta CEO Mark Zuckerberg. Here are some of the benefits that can be enjoyed by businesses who choose to use remote staffing: 

1. Increased flexibility: With employees working from anywhere in the world, businesses can set their work hours as they see appropriate without having to worry about accommodating other members of their team. This freedom allows companies to operate at a more fluid pace, which can lead to improved productivity. This will enable them to take care of business wherever they are, whether that’s at home during the day or in a coffee shop in the evening. With remote staffing, businesses can hire workers who are available at any time, which gives them greater flexibility when needed.

2. Reduced travel costs: Instead of hiring extra staff to cover for absences during travel, remote staffers can be used instead. This means that not only does traveling with your team save money on accommodation but also on airfare and other related expenses. 

3. Increased employee morale: When employees feel like they have control over their work environment and can work from where they feel most comfortable, they are likely to be more productive and engaged in their tasks. This boosts morale throughout the company, leading to increased productivity and overall efficiency. In return, it’s easy to build strong relationships with your colleagues – even if they’re located across the globe.

4. Decreased Absenteeism: When employees are located away from their typical workplace, they’re less likely to be absent due to work-related issues. This can lead to considerable savings for corporations on employee compensation costs and lost productivity.

5. Increased Productivity: Employees who are able to work from anywhere in the world tend to be more productive than those who are restricted to working within a specific geographic area. This is because they’re not bogged down by bureaucracy and restrictions. Employees also save themselves from distractions from co-workers and other activities in the office.

6. Better communication: With remote staffing, employees can easily communicate with their colleagues across the globe. This allows businesses to maintain better communication and collaboration between departments.

7. More time for yourself: When you’re able to work from home full-time, you’ll have plenty of time to focus on your personal life and hobbies. This is an excellent news if you value your free time – or if you simply don’t enjoy working in an office setting. 

How does remote staffing work?

It is now clear that the remote staffing process allows employees the freedom to work from home or anywhere in the world. Studies indicate that staffers who work from home are typically more satisfied with their job than those who commute to the office.

In this method, remote workers can easily communicate with their co-workers without having to go through the hassle of meeting in person.

Types of Remote Staffing

Remote staffing is a growing trend in the workforce as companies look for ways to reduce costs and increase efficiency. Here are four types of remote staffing:

1. Virtual Staffing: Virtual staffing involves using technology to connect workers with companies over the internet. This type of staffing is excellent for businesses that need employees but don’t have enough resources to hire onsite. Virtual staffers can work from anywhere in the world and are usually hired on a temporary or contract basis.

2. Telecommuting: Telecommuting is common among digital professionals who often work from home. This type of staffing allows companies to hire talented workers without having to spend money on office space or equipment. Companies can also save on transportation and other expenses associated with having employees live in one location.

3. Part-Time Remote Staffing: When companies need extra help but don’t have enough employees to cover all hours, they turn to part-time remote staffing. This type of staffing allows companies to hire workers for short periods of time who are then removed from the workforce at the end of their assignment. This eliminates the need for expensive full-time staff and gives businesses more flexibility when it comes to scheduling.

The Disadvantages of Remote Staffing

When it comes to staffing, many companies turn to remote workers as an alternative to onsite employees. However, there are a few possible setbacks to this approach.

First, remote workers may not have the same level of interaction with co-workers that they would if they were on site.

Second, if a remote worker needs to be contacted for work, it can be challenging to do so.

Finally, as remote work becomes more popular, unscrupulous employers may use this flexibility to exploit workers by requiring them to work from home without adequate compensation or benefits.


One of the benefits of remote staffing is that it can help you to staff your organization in a way that best suits your needs. You can reduce distractions and increase productivity with employees who are located away from the office. Plus, as technology continues to evolve, it’s becoming easier and more cost-effective to have employees work from anywhere in the world. So, if you’re finding ways to improve efficiency and flexibility at your business, consider investing in remote staffing services.

The post What are the benefits of remote staffing? appeared first on noupe.

Catégories: News dév web

Why HR Management System is Practical for a Community

22 juillet, 2022 - 15:58

Scaling, optimization of workflows, and automation are all issues businesses face as they grow. As a business grows, managing its human resources becomes more difficult.

A Human Resource Management System (HRMS), a specialized software designed to assist with HR activities, can be used to manage all your HR tasks.

Let’s now look at common HR problems and how HRMS software can solve them. 1. Routine HR tasks

The HR department in many companies is faced with a problem. 

Although HR managers want to create a better work environment for employees and improve their overall performance, they often face mundane administrative tasks such as answering questions and processing employee information.

Companies can use a Human Resource Management System to address these everyday tasks. Let’s take a look at how an HRMS can improve productivity.

  • Reduces paperwork. An HRMS reduces paperwork. It standardizes processes for employee information, including employment history, licenses and certifications, education, skill, performance, compensation information, etc. It also allows for hiring, salary changes, and other functions.
  • It speeds up the creation of documents. An HRMS enables HR managers to keep all employee data in one location and quickly create any document based on that information. An HRMS eliminates the need for HR managers to go through piles of paperwork to generate employee ratings, stock plans, and other documents.
  • It saves time. An HRMS can help you save time by storing all your information in one place and by organizing all administrative tasks.
2. Monitors KPIs

Key Performance Indicator (KPI) measures how well employees or the company achieves its business goals. An HRMS can automate the process of measuring what matters. 

An HRMS can monitor the following KPIs:

  • The duration of the position

Employee productivity drops if they stay in the same job for too long. An HRMS’s task is to track how long employees visit in the same position and remind managers when it’s time for promotion.

  • Retention of employees

The retention rate measures employee retention and indicates job stability within a company. A company can lose much money if an employee leaves and has to find a replacement. An HRMS monitors talent retention and can monitor formal retention strategies that improve overall productivity.

  • Absenteeism

The time an employee is absent for sickness, delays or other reasons. An HRMS keeps track of time and attendance quickly and accurately without making any errors.

  • Time is key to achieving your goals.

This KPI measures efficiency and time taken by employees to achieve specific goals.

Bamboo is an excellent example of a highly efficient HRMS software, which allows employees and companies to monitor critical KPIs easily.

Bamboo HRMS provides convenient KPI monitoring.

3. Manage employees efficiently

Automating specific processes and reducing repetitive administrative tasks within a company can improve overall efficiency. Many HRMS allow you to easily collect and automate data and increase visibility through charts and graphs. 

These are the main features an HR management system can provide to improve employee management.

  • Time & attendance management

This feature records employees’ hours worked and ensure employees receive overtime compensation. This information can’t be monitored without an HRMS and is therefore difficult to track without losing details.

  • Management of training

This feature tracks and reports on instructor-led training programs and courses for employees. It manages training curriculums, records, history, schedules, and grading.

  • Payroll

An HRMS can help you manage your payroll effectively. Payroll mistakes can lead to financial ruin. An HRMS allows you to calculate your pay checks, manage the pay schedule and guarantee accuracy.

  • Performance Management

Employee performance is usually monitored over time, and feedback is typically given once a year. 

It takes time and effort to store all of this information. Companies can receive 360-degree feedback with an HRMS. Employee performance will be positively affected if performance data is constantly recorded. 

Performance management data can also provide deeper insight into compensation, rewards, planning professional objectives, and so forth.

Bamboo HRMS provides immediate feedback and monitors employee performance.

  • Onboarding and hiring

Are you able to onboard your employees quickly, efficiently, and easily? An HRMS could be the right tool for you. An HRMS can improve the efficiency of onboarding.

  • Controlling the onboarding process
  • Clarify the roles of each employee
  • Companies can monitor their progress
  • Newcomers should feel connected
4. Improves employee self-service

Modern HRMS software has a lot of demand for employee self-service. Employees frequently have questions about terms, conditions and salaries. It’s difficult for HR to answer every question individually for hundreds of workers.

A computerized HR employee mobile app software allows employees to be more self-service and is more satisfying. An HRMS will enable employees to manage their paid time off, sick leave, and ability to work remotely. HRMS software often gives employees accounts they can access to find the necessary information.

Employees have access to all HR-related information through Beehive HRMS. It makes it easy to get answers to questions regarding attendance, policies, and salary slips.

5. Cost-effective

Automating tedious data entry tasks can save your company time and money. Automation eliminates the need for paper in a company’s daily operations and allows them to use digital technology.

Let’s suppose we have a small business with 100-300 employees. Our company will require at least one employee to handle the monthly payroll. 

Sage’s study shows that management systems can cost between $1 and $3 per employee per calendar month. It is much lower than the salary of an HR manager.

Companies also require employees to manage and track leave and attendance. Instead of hiring employees to manage these processes, companies can use an HRMS to automate mundane managerial tasks.

6. Eliminates human error

Human error is another primary source of unneeded business cost. Human error is another primary source of unnecessary business cost. HR tasks can automate to reduce the chance of common errors like double entries. 

Employees also have the option to double-check their work in case there are typos.

7. Privacy and data security

An essential step towards protecting employee data is investing in an HRMS. Employers are responsible for protecting employee data and preventing misuse. Encrypting personal data helps protect it from hackers and unauthorized users.

An HRMS also has payroll functionality. It makes it easier to process payroll.

Bamboo HRMS software, for example, uses the defence-in-depth security principle to protect employee data at all levels. It offers weekly vulnerability scans and an annual penetration test with security metrics. It prevents data breaches in businesses.

Your HR department shouldn’t be wasting their time. Instead, choose a modern solution to all your HR-related tasks.

The post Why HR Management System is Practical for a Community appeared first on noupe.

Catégories: News dév web



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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn