The year 2019 welcomes the time of modernization and advancements. We are living in the world surrounded by the superhuman intelligence of AI and the fascination of augmented reality.
With the assistance of Machine Learning and AI-bots, graphic designing has become more interactive and intuitive. However, to execute such an advanced technology you must possess exceptional design skills and expertise to drive excellence using the professional software. You cannot rely on outdated methods and mundane techniques to generate innovations. You need to gear up with resources that can make you score a leading position and sustain it for longer.
Every aspect of a logo from its color to design aesthetics influences the target viewers. Your design must have the potential to connect and convince the viewers. It must have the comprehensive abilities to spread brand awareness, boost online presence and engage the target audience. You cannot simply rely on the fickle and elusive trends; you need to get your hands on a number of promising tools and software to create engaging logos. Moreover, remember that you need to be adaptable and smart if you want to outshine the best in 2019. To help you give a fistfight to your rivals, here is a list of top logo makers that guarantee the creation of compelling logos.1- LogoVerge
LogoVerge is an AI-based free logo design tool that offers free logo creation to professional designers. The tool has a variety of ready-to-use of templates. With its seamless interface, it attracts millions of users from around the world. Making logo creation easier, it is equipped with an easy-to-use functionality. You simply have to drag and drop the elements to complete your design. If you lack design inspiration, you can sneak into its gallery and look for niche-specific icons, design patterns, and fonts.
Moreover, to assist designers, it has a broad range of color palette. You can adjust the intensities and tone to add the different effects. You can even try the color transition effect to add a compelling fair within your creation. Above all, it welcomes novices. A section of tutorials is there that guides the newbies about creating fascination in their design. Furthermore, with its efficient operating system, it facilitates users with highly intuitive and fast processing functionality. Get yourself registered, and you can enjoy the bundle of benefits.
As fresh as its interface is, so are its design features- Canva is among the leading logo making tools present over the internet. Facilitating users with a vast variety of templates and industry-specific icons, the tool assist professionals as well as beginners in creating captivating graphics. You can bring a boost in your brand’s overall online presence by relying on a tool like this. Canva is equipped with billions of images, patterns and design features. It has image filters and free shapes to add appeal in your design. With the help of hundreds of fonts, you can make appropriate logos for your niche.
With its availability for a diverse range of platform- IOS, Android, or Windows, the tool provides the ability to resize and edit your logos. You can download the file in any format you want whether JPG, PDF or PNG. Moreover, upon subscribing for premium accounts, you get access to its promising directory of exclusive fonts, icons, and high definition templates.
Designhill is an AI-based logo maker that assists users in making appealing logos within minutes. The tool, with its smart bots, quickly identifies the right features and requirements for each customer and offers a valuable suggestion. Achieving the highest rating, the tool within a short period has gained a lot of online recognition. You can browse through a vast variety of icons, pictures, industry-specific templates, and professional features. It’s the best platform to seek inspiration to create high-definition logos for your brand. Tailoring to your needs, the tool provides exceptionally customized logos with appropriate logo fonts and types.
Squarespace logo has made its name by offering limited but high quality features to users. It facilitates small-scale businesses with a variety of templates to save time in logo creation. Due to its sleek interface, many professional graphics designers recommend it. The tool has a comparatively smaller directory of icons and images, but it stands out for its unbeatable quality graphics.
The variety of tools and options to enhance a simple idea depict the superior traits the tool acquires. To add life to your idea, you have to sign up select your industry and then browse through the hundreds of design features. You can put a filter on your search and in no time get the best logo designed.
Knowing the amount of frustration users encounters when they come across troublesome interface with limited features, the Online Logo Maker has created a highly professional and sleek logo maker for you. It provides absolutely free logo creation with bundle of other features. Backed with powerful technology, the tool bridges the gap between creativity and resources.
Just when an amazing idea hits you, get on the tool and add life in it. You can accelerate the brand awareness and reach out to millions of users around the world by creating an authoritative brand personality using Online Logo Maker.
Aimed at bringing ease in the cumbersome process of logo designing the tool- DesignEvo is the premier logo making online tool. The tool is equipped with hundreds of high definition templates that occupy unique flair of creativity. You can create enticing logos all on your own whether you have prior designing experience or an expert at work.
It facilitates designers with various skills to unleash your creativity and spread glamour around the world by producing eye-pleasing logos. You can add icons and patterns to connect with viewers and boost its productivity.
Logojoy was founded in 2016 and within such a short period it got acknowledged as one of the smartest and most efficient tools for creating logo designs. The tool has AI-integration and has been known for creating the most intuitive graphics. From adding high definition colors to pixel-perfect features, the tool not just saves time but it keeps a tap on investments too.
With the use of AI technology, it has eliminated the use of a middleman-the designer. Logojoy is super-efficient to grab the best design features out of the requirements users insert. It filters down the search and assists users in producing eye-pleasing and industry-specific logos for their brands.
Foundry is an IOS logo design tool that facilitates users with a proficient interface to create and design highly responsive logos. You can access the tool using your IPad or iPhone and indulge in the amusement of creating appealing artwork. The tool is full of over 3000 icons and symbols. Moreover, with the facility to use advanced text and a variety of fonts, you can produce engaging typography and entice your viewers. Above all, it offers unlimited downloads in JPG and PNG formats.
Shopify is a massive platform that provides efficient and effective logo making features. With the huge gallery of high-resolution features, icons, shapes, and symbol, you can produce out-of-the-box logos within no time. The tool is equipped with millions of options to browse through.
You can seek inspiration form the many design templates available online. If you want to create a logo that stand out of the clutters, you can subscribe or its premium membership where professional assists the users to unleash their creativity. The logos created at Shopify depict unique traits and are powerful enough to enhance your online reach.
Logo Genie provides low budget logo creation. The tool is designed for novices and small-scale companies. It assists users in producing successful logos at most affordable pricing and rates. The tool is tailored to the needs of users and provide a highly customizable interface. Within few clicks, you can give your idea a beautiful outlook.
Basically, experts say there are five rules of a killer PowerPoint presentation.
You need to become personal, ask various questions, use charts and graphs, add diagrams, and don’t forget about professional images. But these recommendations are pretty general and are more about the essence of the message rather than writing skills…
PowerPoint is a common tool used for writing slide shows. The program is commonly referred to as comparatively intuitive, informative, and engaging. How to improve your skills to create slides that are prominent and deliver a single message? The guide we’ve created has several steps.
Let’s see what tips each of them hides.Step 1
Both your words and information presented on slides are to be tailored to the people you are delivering it to. Always take into account the audience you will be talking to. Be intentional as well as specific about everything they are going to hear and see, think of things that will make them get engaged in the process. The one, who uses the same presentation for different audiences, succeeds in delivering a message to one of them only, while dozens of others get lost in unknown terms and useless information. It is better to spend time rearranging slides than losing a chance to show yourself.Step 2
Visual hierarchy is what the development of any PowerPoint project should start with. It deals with the element arrangement in a way to show the importance of the presentation. The theory is rather helpful in defining the slide structure so that it becomes eye-catching. The hierarchy is normally achieved via the use of contrasting colors that make the most essential elements stand out and via the text or image sizes.Step 3
Did you know that PowerPoint has a great variety of built-in animations? Each and every one of them is available for free and helps make slides look better and deliver the data gradually, pointing out the most vital info. However, we suggest you forget about using too many tools for the same presentation as multiple effects may distract the audience. Choose two or three appropriate effects and apply them to most of the slides when needed.Step 4
Why do we call it big? It’s because it must include one overarching message. This sort of idea is unbelievably important because it depicts your unique point of view and puts something at stake. Write the idea down, think over its main components that will definitely support it (elements like words, images, and audio). If some elements don’t bolster the core takeaway, they must be removed.Step 5
Along with thinking over numerous details, it is essential to not make the audience overwhelmed with the amount of new information. That is why it is recommended to keep the text short and right to the point. This is what the 5/5/5 rule is about. It stands for using not more than five words per one text line, only five lines per slide and just five text-loaded slides.Step 6
What are grids? They are the hidden slide structures arranged in horizontal or vertical lines and are meant to aid in creating presentations with well-balanced slides. Grids are useful when they include margins or slide borders that are free from graphics and words, gutters that are blank spaces to separate columns, and the latter ones are vertical sections for the actual content. You can set own grids to suit your data best.Step 7
You are the main point of the entire presentation, not the slides. Fade to blank to draw the audience’s attention to you. Consider this is a close-up as in a good movie when the director makes a viewer pay attention to what is essential at this very moment.Step 8
A good presentation is always more about images, not words. PowerPoint has brand new photo-editing capabilities that enhance the quality of photos when needed. Press ‘Picture Tool – Format’ and get the options: convert colors, crop, focus, shape, remove the background.Step 9
Yes, inserting videos to your PP presentation is vital. Some speakers choose to import a video of them talking while a demo is shown in their slides. In this case, the video is posted on the screen’s corner while the slides are playing. Just press ‘Record’ to record the screen as you’re demonstrating something important. The program will record you talking and showing.Step 10
Believe it or not, you need to have a title slide that stands out whether you use it as a marketing asset for social media, email and other channels or not. Spend time to think over the design and create a really visually engaging title page that draws people in from the very start of your presentation.
Writing and designing great slides is the same as creating amazing content. You need to make your PowerPoint presentation easy-to-digest and appealing so that people would get excited while sitting through it. Limit the use of prose, add simplicity to illustrations and the message, don’t forget about audio and video, and have a clear objective to create something really worthy. If you are too busy for making your own presentation and you need assistance from expert writers, contact an academic writing service where you can easily buy professional PowerPoint presentations online.
Remember the night at camp when you couldn’t sleep because of that impish little boy who told you the scariest story you’d ever heard?
Looking back at those scary moments, now I see that they turned into very pleasant memories — not to mention that I am still good friends with that boy.
People who have been to a summer camp will automatically remember, how haunting those stories can become around the campfire. The scary storytelling became a sine qua non for most camps all around the world.
We don’t notice how big of a part it covers in our memory lane but scary stories are actually hard to forget.
I have put together some of my favorite scary stories for you to add to your arsenal for your next summer camp. But don’t tell them all in one night! It might be too much for your fellow campers to handle :)
P.S. They are audiobooks to get you in the mood, my advice would be to listen to them after dark to get the full effect!The Thing | Alvin Schwartz Harold | Alvin Schwartz The Big Toe | Anonymous A Christmas Horror Story // Something Scary | Snarled The Legend of Rawhead and Bloody Bones // Something Scary | Snarled The Babysitter | Alvin Schwartz “Bedtime” | Campfire Stories “The Smiling Man” | Campfire Stories “The Forgotten Toy” | Truly Haunting Stories
I don’t know if any of these have actually happened but let’s convince ourselves that they didn’t ;)
Ooh summer camps … With their scary stories, s’mores, nature, friendships, and first kisses… they are truly something to remember.
To keep the summer camp culture alive without all the hassle; nowadays organizing and collecting data from the attendees are extremely easy too.
Just check out JotForm’s summer camp registration forms and see how to fast forward all the drudgery work with the help of JotForm’s many form templates and skip to the good bit with the scary stories and campfires.
Share your favorite scary stories in the comments below!
Reports of cyberattacks have surged in the past few years that has affected many businesses and individuals.
Recently, the intensity of these attacks have grown by many folds, and nobody can predict the next attack. There are many website owners, who think that their site has nothing that could be worth hacking for, but even then many websites are hacked and compromised almost every day. You might be unaware of the fact that most of the websites hacked are not to steal their data.
Yes! You read it right. In fact, most of the websites are hacked to use your website and its server to send spams or set up a temporary server. Hackers can get into your network to reach your server and then access sensitive information that might be stored in your server. Also, you can be hit by ransomware, where you might need to pay a certain amount to the hackers to get access back to your website or server.
Due to this increased risk of cyberattacks, it is important for the website owners to ensure that their website is not hacked by the attackers. There are a plethora of ways in which your website can be hacked, like through automated scripts, SQL injection, malware infestations, XSS attacks, and various other ways. Owing to these various ways of hacking into a website, you might think, how to keep your website away from the attacks.
Well, here are some tips that can help you in keeping your website safe from cyberattacks:Stay up to date
The first and the most basic thing you need to ensure is that your website and server operating system is up to date. You might think that it is a no brainer, but the fact is, most of the website owner tend to neglect that their website and its applications are needed to be updated. Today, the hackers are constantly evolving and adapting new methodologies that allow them to find loopholes in the website or the network. This is where updates plug the loopholes to ensure improved security.
If you are using off-the-shelf software, you need to make sure that the software is updated as soon as an update is released. However, if you are running your website on a custom built platform, you can ask the developer for updates with latest patches to fix loopholes. These timely updates ensure that your website stays protected from most of the attacks.Be aware of any SQL injection
SQL injections are probably the easiest method that the hackers use to hack into any website. Here, the hacker uses a URL parameter or web form to access your database and even manipulate it. This is why you need to be aware of the risks that SQL injection could cause to your website. The best way of keeping your website away from SQL injection is by using parameterized queries, which can be found in most web languages and is easy to implement.Use Web Application Firewalls (WAF)
Web Application firewalls or WAF is probably one of the best security tools for your website. Basically, these are plugins or extensions that are available very easily on the internet. The best part about these applications is, they are available at very reasonable prices and can get the job done efficiently.
A WAF’s job is to intercept and read all the data that is transmitted to and from your website. This allows the application to stop the attacks before they can reach your website. Also, the application stops spam and malware that might affect your website. Since most of the WAFs are on the cloud, you get improved security for your website with easy maintenance as well.Protect your website from XSS attacks
Another way to keep your website safe from attack is to validate data both from the server and the browser. This provides your website with an extra layer of protection. The browser can effectively find simple mistakes, while the server can check and find malicious codes, scripts, and applications that might have been injected in your website. A double validation process will also help in blocking the injection of malicious scripts through form fields that accept data.To stop the hackers be one
The best way of ensuring that your website is safe from the hackers is by becoming a hacker yourself or hiring one. Confused! Well, you read it right. Ethical hackers are the people who use the same techniques to hack a website as other hackers do, but only to ensure that you find the loopholes and fix them to avert any attack on it.
Ethical hackers are the good hackers who save your website and network from other attacks that are intended to harm you. The best way to learn ethical hacking is to choose a certification training course and attain certification in ethical hacking.
Today, you can find various online certification training organizations providing training on various ethical hacking courses, like the CEH. All you need to do is enroll yourself, learn how ethical hacking works and then execute everything that you learned to protect your website from attacks.
For most people, the thought of designing your own website or doing anything related to web development is daunting and scary, especially if you’re new to all this internet stuff.
If you’re searching for the best web design and development software, then you’re probably feeling a little confused as to where you start.
That’s why we created a guide to show how you can create your own website. With the help of some free and paid web tools, you can do anything when it comes to web development and design. Check out the 40 handpicked tools below.1. Wix.com
The easiest way to create a professional and complete online store is to build it with Wix, the most powerful website builder on the market. It’s fully packed with tons of features and options that no other builder has. Getting a beautiful storefront, a powerful management system, and mobile optimized online store with Wix takes minutes. Anyone can do it; you don’t need any coding skills or previous experience. Wix has more than 140 million users from 190 countries and is a perfect fit for building e-commerce websites, blogs, and any other web-related tool you need.2. EverSign
EverSign can help anyone — from individuals to small- and medium-sized businesses right up to corporations — go paperless. They are here to help you securely get your paperwork out of the way and close deals faster.
Our global economy is shifting rapidly, and digitalization is finding its way into every department. What we once mailed is now sent via email, what was once discussed in person now happens via Skype, and what was once signed on paper is now signed using platforms like EverSign. With digital signatures taking over in thousands of large companies already, taking care of business documents has become significantly easier, more cost-effective, and less time-consuming.3. Tailor Brands
Tailor Brands is the design tool every webmaster needs in their toolbox. In under five minutes, their logo designer uses AI, along with other tools, to create a sleek, professional logo that gives you a more efficient overall brand design.
Once a user subscribes, they will have access to a complete branding suite, including everything from branded merchandise to a Master Design Tool. In the design library are scores of pre-made designs that can be used for every purpose, such as social covers, presentation headers, marketing materials, and more. Of course, each design is editable and can be tweaked according to your aesthetic preferences, just like your logo. With Tailor’s branding package, you’ll have full creative control over your entire brand, from start to finish.4. Total WordPress Theme
The Total WordPress theme is one of the best themes on the market. Easy and intuitive customization options, as well as developer-friendly code (with nearly 500 custom snippets and theme filters) make this theme a no-brainer. Getting started is as easy as importing one of 40+ prestyled demos. Or you can build your own custom site from scratch using the front-end drag-and-drop page builder, custom header and footer builder, hundreds of live customizer settings (for fonts, colors, site widths, etc.), and custom WooCommerce & bbPress styling.5. Landingi
LandingI is one of the most popular and simple solutions for building high-converting landing pages. No coding skills or previous experience needed — everyone can design and optimize custom landing pages that will generate lots of traffic and leads.
LandingI comes with a powerful drag-and-drop builder, lots of beautiful templates, and tons of features and options, including a friendly interface that you will enjoy using.6. Darwin Pricing
With more than 700 customers, Darwin Pricing is a Swiss-based data science consultancy that will help you with dynamic pricing software development. They work with all types of customers, from small companies to large corporations.7. Codester
Codester is a huge marketplace for web designers and developers that is attracting a lot of attention. It is loaded with thousands of high-quality and interesting scripts, codes, app templates, themes, plug-ins, and more.8. NameQL
Whenever you’re out of ideas or you want to save time, use Name QL to find your next product, company, or domain name. Simply enter the base name and this web tool will show you lots of variations to pick from.9. Dr. Link Checker
Every aspect of a website matters. A bad or, even worse, malicious link will do a lot of trouble. People run from these links and from websites that have them. Some never return.
Dr. Link Checker can run automated scans of your site and find out exactly which links aren’t working. Start with the free plan and upgrade it anytime.10. Rank Math SEO
Rank Math SEO is the most powerful, effective, yet simple-to-use WordPress SEO plug-in on the market. Setup takes just a few minutes. From day one, you can see that the plug-in is generating more traffic by improving your website’s SEO.11. Online Quiz Maker
With Opinion Stage, everybody can create awesome polls, quizzes, surveys, and more without any coding skills or previous experience. More than 100,000 brands, entrepreneurs, publishers, and blog owners use this solution to create quizzes that people love to complete and share.12. WP Hacks
WP Hacks is a highly respected resource website that contains high-quality tutorials, themes, plug-ins, and deals. Everything is handpicked before being uploaded to the website.13. Meridian Themes
Meridian Themes is a powerful WordPress developer focused on building high-quality, pixel-perfect themes that are fully responsive, SEO friendly, lightning fast, and simple to fully customize.14. WP Review
WP Review is a WordPress plug-in that you can use to create stunning, high-converting reviews on your website. The plug-in is packed with tons of features and options. You don’t need any coding skills to use it, and it’s free to download.15. Grace — Creative Multipurpose Bootstrap Template
Grace is a multipurpose Bootstrap template with a pixel-perfect, gorgeous design. Loaded with tons of features and options that are usually included in the most expensive themes on the market, it features a full-screen background slider, an animated sticky header, an isotope portfolio, animated elements, and more.
Grace is free to use with limited features.16. Landing — Free OnePage Bootstrap 4 Template
Landing is a free bootstrap 4 website template that you can use to build high-converting landing pages. Packed with lots of powerful features and options, it is fully customizable in just a few minutes.17. Photorealistic iPhone Xs PSD Mockup
A gorgeous iPhone mockup graphic is the perfect way to demonstrate your app, website, or user interface. Try this photorealistic iPhone Xs PSD mockup, which includes fully layered PSD files that can easily be edited in Adobe Photoshop. Its smart object layers will help you create a beautiful presentation in no time. The mockup is high resolution with dimensions of 2730×2176 pixels.18. NextGen Gallery
NextGen is a powerful, fully customizable WordPress plugin for photographers. It displays stunning galleries that will beautifully display your projects. You can make it even more powerful by getting the PRO extensions.19. Photocrati
Beautiful pictures should be displayed on beautiful websites. The Photocrati theme was made by photographers for photographers, which is why it has none of the issues that general themes do when it comes to photography.
The price of $99 includes the Photocrati theme and NextGEN Pro Plugin for Galleries with lifetime rights to use Photocrati and NextGEN Pro. Also includes one year of updates and support.20. Tesla Themes
Tesla Themes is well known in the market for its gorgeous, modern, clean WordPress themes. All of their products are extremely fast, SEO friendly, and super simple to customize. Get 67 stunning WordPress themes for just $99.21. Showthemes
With more than 6,000 customers worldwide, ShowThemes build the best event themes on the market. The secret behind their high-quality products? They are made by event professionals. Leave behind your issues with general themes and use a dedicated solution for your event website.22. uKit
Want to tell a beautiful story but don’t know where to start? uKit is a go-to service if you’re in search of a way to present your work to the world. You don’t need to be tech-savvy to create a beautiful website to host your art. A visual editor, easy-to-use interface, and drag-and-drop work mode are at your fingertips.23. uLanding
uLanding is a modern code-free platform that empowers you to create a professional digital identity for your business and increase sales. It tracks the effectiveness of your landing page using built-in analytics — analyze your site traffic, where it’s coming from, and which ad and user types generate the most profit. A seven-day free trial is available.24. uSocial
uSocial provides an easy way to add social media icons and buttons to your site. No knowledge of coding is needed. Everything is fast and hassle-free. Just copy and paste the embed code. Build your custom button set by tweaking the design options to achieve the needed look and feel. And brace for increased user engagement.25. Logaster
Logaster is the way to go if you want extremely fast logo design or brand identity work for your next project. Simply enter the name, and the web tool will show you lots of designs. You will pay only for the design you like..26. Content Snare
Content Snare helps digital agencies and web designers get digital content from their clients without using email. One of the biggest bottlenecks in the web design process is waiting on clients to send their content, but with Content Snare you can put these tasks on autopilot.
The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.
A free 14-day trial is available.27. Work Examiner
Work Examiner is the most powerful, all-in-one, easy-to-use internet monitoring software on the market. Use it to increase productivity and efficiency, prevent data theft, and much more. Try it for free for 30 days.28. MailMunch
Mail Munch is the all-in-one solution for lead generation. Using the drag-and-drop builder, the gorgeous templates, and the friendly interface, anybody can create websites that convert.29. Invoice Berry
Invoice Berry is a great invoicing platform that is a perfect fit for freelancers and small- and medium-sized companies. Creating, fully customizing, and sending gorgeous invoices takes less than 60 seconds. This software can also be used to track expenses, manage clients, create detailed reports, and much more.30. Bonsai
Bonsai is a dedicated contract solution for all types of freelancers. More than 100,000 people have used it with great success to create and sign contracts and invoices, store the documents online, and much more.31. SuperbWebsiteBuilders
SuperbWebsiteBuilders is a blog that provides valuable information about website builders and hosting providers. It’s a great resource for both inexperienced and proficient users who are in search of a web building tool. Browse multiple reviews, comparisons, and ratings to make an informed choice.32. Xfive — Developers Who Care
A web and mobile application development company, Xfive has more than 10 years’ experience. They can act as an extension of your existing team or be hired to make your ideas come to life. Whatever you need, they are here to help. You’ll enjoy working with developers who care.33. actiTIME
actiTIME is a highly recognized, all-in-one time tracking software and work scope management system that will supply your business with intelligent data. Get valuable insights about any aspect of your business with dozens of powerful reports.34. uCalc
uCalc is a professional service that empowers businesses with online calculators and forms. There’s no learning curve to worry about; anyone can master uCalc. Choose from a wide collection of beautiful preconfigured layouts, customize your form, and add it to your website. You can also share your form as a standalone link.35. What Font Is
Ever see the perfect font on the internet but don’t know its name or where to get it ? With What Font Is, simply upload a picture of the font or enter the URL where you saw it. The powerful AI software will search over 450K fonts (premium and free) to find the one you want. It will also show you more than 60 similar fonts.
Even better, it’s free.36. Wokiee — Multipurpose Shopify Theme
Wokiee is a powerful and complete multipurpose Shopify theme. More than 50,000 happy customers use this powerful design tool and all of the features and options that come with it.37. Pixpa
Pixpa is a powerful online portfolio builder that you can use for your website, store, blog, or client gallery. It has a professional and easy-to-use drag-and-drop builder, lots of beautifully designed templates, and a friendly interface.38. Instant Logo Design
Looking to get a gorgeous logo in a few minutes without spending a fortune? Instant Logo Design will do exactly that. Enter your logo name, your slogan, and select whether or not you want symbols. The software will quickly show you lots of designs to choose from.39. Gravitas
To create a leading website that is capable of winning over your core audience, you need something special. Get ready for an amazing MotoCMS 3 flagship product that will impress every visitor to your site. Gravitas is an incredible template that will help you build a website that stands out from the crowd.40. TMS Outsource
Do you need experienced developers to extend and back up your tech team? Or are you launching a startup, and need experts to take care of the development? TMS is a team of Java, Node.JS, PHP, Symfony, Laravel, Vue.JS, React, and Angular developers; Agile project managers; and quality assurance engineers. They apply the Agile Scrum workflow in their projects. Let the TMS team take on your technical challenges.
Over the years, there has been a dramatic change in the expectations of people who purchase online; thus, impacting user experience principles followed by businesses drastically.
When the concept of the online market was in the beginning stage, no one knew what exactly to expect from these online merchants. However, today, customers are well-informed and trained as well in terms of accepting sellers.
With customers becoming smarter, search engines have improved their algorithms to display information on the basis of what users require. As a result, everything related to internet business has evolved to make experienced customer-centric.
Coming to your business, irrespective of what consumers are expecting, it’s important to adapt as per the trends so as to provide fantastic user experience to the target audience. Owing to this, combining the principle of user experience (UX) and strategies of search engine optimization (SEO) can provide better results.
So, let’s understand more about why, being a business owner or an SEO expert, you should be bothering about UX principles and the ways you can implement to learn how to set up a business website.Basic User Experience Principles:
One of the primary problems here can be that UX analysis doesn’t come as a part of the skill set of SEO. However, UX is also much more than just concentrating on website visitors. So, if you wish to get the best out of what you have to offer, understanding these basic principles can give you a better start.1- Analytics Data & Account:
Most of the times, when it comes to SEO, people leave analytics behind. And, that may bring you down affectedly. Whether it’s for better user experience or SEO ranking, having reliable and accurate data is something you must not miss upon.
You must understand that qualitative analytics data is an essential aspect of user experience. And then, you’d also require correct tools to meet the analytics requirements. If you don’t have a significant analytics system, you may receive data from all directions and sources. This isn’t going to help you but add more to your confusion.
Therefore, ensure that you have centralized data, integrated into only one system. Once done, it’s recommended to audit the website analytics to ensure that the data you’re acquiring can be used to achieve different goals. The audit can also help discover and fix several other issues, like self-referrals, 404 errors, events tracking, cross-domain, property settings, and much more.2- Effective Analytics Metrics & Engagement:
Another one of the vital user experience principles is to track the engagement and analytics metrics. For this, you’d have to emphasize three essential parameters:
By providing adequate user experience, your goal should be to enhance these metrics to such an extent that they provide sufficient engagement level. With people spending less time on your website or bouncing back from your pages, all Google assesses is how visitors are leaving your site and finding better alternatives. That’s what Google is going to factor while deciding the rank of your site.
Therefore, as an SEO expert and business owner, your job is to understand the reason behind the high bounce rate along with other decreasing metrics and how you can improve it.3- Qualitative & Effective Data:
While quantitative data, collected from analytics tools is essential, you must not overlook the worth of qualitative data at any cost. When talking about the latter, it’s necessary to understand how customers are engaging with your brand. Therefore, concentrating upon their feedback can help you to a great extent by reducing website errors, catering to pain points of potential customers, and increasing engagement – all of which is good for SEO.
To execute this step successfully, begin asking your customers their feedback on your products or services. For this, what you can do is come up with polls and surveys to let the potential customers answer transparently. With their response, you’ll be able to get an insight into their minds. In this way, figuring out what’s wrong and how to fix it will help you efficiently.4- Consistency:
When talking about important user experience principles for SEO, it’s difficult to miss consistency. There are several reasons that make consistency important. To begin with, it decreases learning, meaning that your customers wouldn’t have to brainstorm upon every new representation of the products that you post if they’re already well-acknowledged with your brand.
With this process, you’ll be able to get a quick and faster response from your customers. When it comes to analytics data, consistency represents lower exit rates and bounce rates.Best Practices for UX & SEO:
In reality, you don’t have to be an expert in UX designing to match the paces with such an experience that would complement the SEO efforts as well. However, before you dive into learning some best practices, you must keep in mind that not every technique may fulfill your goals and you may have to keep experimenting, depending upon your potential customers and the industry.
Having said that, let’s understand specific tips and best practices that may help you gain satisfactory results.
For almost every business owner and SEO expert, the primary starting point would be keyword research. To tell you the fact, this activity impacts practically every aspect of your website, right from the content to the message you want to communicate with the audience.
When you begin with this activity, you’re going to get familiar with a completely different world that exists only for keywords. Hence, you’ll have to be very particular about how you conduct this research and the kind of keywords that you choose so that you can rank higher as well as provide a better experience to your visitors.
When you optimize your website, the ranking isn’t the only objective you should be following. However, one of the primary things is to get more clicks and visitors to your site. Having said that, the higher the rank you have, the more chances you get to obtain more clicks.
However, there are no compulsions and restrictions that you should follow to stand equally with your competitors when you can easily outpace them. It’s entirely possible to gain more clicks to the website in comparison with others who are ranking above you.
This can only be done by ensuring that your website catches the attention of people. It can be mainly through attractive language that would encourage them to click and visit your site. If you’re using bland language, it’s going to fetch you nothing but lousy click-through rate.
So, make sure your meta descriptions, title tags, URLs, breadcrumbs, and other similar elements have been curated well-enough.
Once you’ve achieved the target of click-through rates, understand that your job isn’t done yet. There would be a lot more to do. One thing that you must always remember is that your visitors will always be in a hurry. They wouldn’t take a lot of time just to figure out what your brand is what you’re offering.
In fact, if they won’t find what they’re looking for on your landing page, they’ll leave quickly. This means you must make sure that you’ve done everything correctly. Your visitors found something worthwhile when clicking on your site. Hence, you’d have to maintain that worth.
Don’t let them lose their interest. If they do, you’re going to lose them. So, make sure you properly optimize the following elements on the site:
Now that you’ve understood the user experience principles and how you can integrate SEO in it, now is the time to enhance your website by keeping the customer journey in mind. From the technology to your customers, everything is evolving; therefore, you must align your business with them to get more benefits.