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7 Benefits of Dynamics CRM Calendar for your Business

27 janvier, 2021 - 13:15

Time is precious. You must not waste it. 

Especially in business, where every second can make a massive difference in the cost. With multiple tasks, it might get overwhelming to manage all the operations in a timely manner. 

You might have tools like the calendar to help you stay on track. However, they are inadequate. You can’t integrate them with CRM, and thus for every task in the CRM, you have to update the task in the calendar manually. It gets so tiring. Besides, if you update them while on the go, the chances of discrepancies, or losing data might be higher.

For example, it takes you 15 minutes to update one task’s status in the CRM, and you have to update 15 of those. Overall, it would consume over 3 hours of your daily work time. 

This kind of management further hampers your productivity and may result in inaccurate data.

Hence, Dynamics 365 Calendar.

It is an exclusive plugin in the Dynamics bundle. It helps bring data and calendars together. 

As it integrates with CRM, it becomes easy to manage the operations; no back and forth between the modules or separate management.

A Microsoft Dynamics CRM calendar has many more benefits for your business. Such as:

1. Hassle-Free Activity Scheduling 

With Dynamics 365 Calendar, you can get rid of repetitive data entries. You can create and manage your activities directly from the calendar screen. The calendar can remind you and your team about upcoming events. Besides, your team can know about the meetings and plan their schedules accordingly.

It reduces your effort. Suppose you sent out an important invite earlier but forgot to add a team member. At the last moment, it creates a mess because you are unsure of their schedule. Then Dynamics calendar can be your savior. 

While creating and managing activities from one place, it helps you take into account everyone’s schedules. It means you don’t need to handle activities at multiple places.

2. Real-time Reminders

What’s the use of a CRM that only stores data? It is like working on Excel and using different tools to manage meetings and reminders. With the Microsoft Dynamics CRM calendar, you can stay updated about your appointments. You can get activity reminders on your screen or email based on your preferences. 

With Calendar, you will never miss out on your schedule and meeting. It will send you reminders directly in the CRM.

3. No Repetitive Tasks

How often do you need to reschedule a meeting? Or, you need to undergo the scheduling process from the start? It happens a lot, right? 

Re-adding team members, updating time, and then sending out invites – it takes too much of your time. The Dynamics calendar, on the contrary, saves it with quick rescheduling. It provides a hassle-free drag and drop feature to create, assign, or re-assign activities and meetings.

With simple pick and place actions, you can change the meeting slab to another day or time. It saves you from repetitive tasks.

4. Easy Data Sharing 

Data sharing becomes comfortable with Dynamics 365 calendar. It allows direct sharing of calendars within the team so that everyone is on the same page. You can view what your other members are doing. You can monitor their activities and add suggestions to enhance team productivity and efficiency. 

With Dynamics, you can also create an individual custom calendar as per their tasks. And later, share it with the individual for them to prioritize their work.

It eliminates unnecessary communication and helps do more in less time. Besides, it prevents you from disturbing your team in between tasks. 

5. Effective Operations

Often, after completing the task on your simple calendar, you have to log in to your CRM and update it manually. Sometimes, if an urgent meeting or task shows up, you might forget to do that, resulting in discrepancies. 

But Dynamics 365 calendar simplifies it. It facilitates editing rights directly in the CRM. It means that when you update your task as completed on the calendar, it would automatically update the status in the CRM. 

You don’t have to go back and forth between calendar and CRM. For example, you can convert a contact into a lead from your calendar. It will directly sync in your CRM. 

6. Filtration

Here’s the other benefit of a Microsoft Dynamics CRM calendar – ‘filters’. It provides various activity filters for calendar management. 

With this calendar, you can easily filter the activities based on status and priorities. For instance, Open, Scheduled, Canceled, etc. You can also apply different filters to contacts, accounts, and other modules related to them. 

It also allows you to fetch necessary information by quickly selecting the date, time, name, or further details. 

7. Multiple Activities

With configurable features of Dynamics, you can customize the view it provides. You can configure your dashboard. You can have a quick overview of your team’s daily schedules, meetings, tasks, and everything else on one screen.

By choosing the required entities, modules, schedules, you can create your personalized dashboard. You can bifurcate the data using different colors, delete the unnecessary ones to manage schedules, etc. With this streamlined process, you can make timely decisions. 

Dynamics also enables you to download the calendar settings as templates. You can even send and save it for future use. 

Further, it provides resource management, allows managing custom activities, and multiple language support. 

A Unified Approach

Dynamics 365 calendar is an umbrella of features that helps manage the entire business operations. It simplifies the way we remember our tasks and stays up to date. 

Also, it takes over the human excuses of not being in the meeting like no invite or no reminders. 

Microsoft Dynamics CRM calendar allows you to perform every activity on the calendar. It saves you and your team from putting in unnecessary efforts, utilizing time effortlessly.

With it, you can be sure of boosted productivity. 

Summary

Dynamics 365 Calendar makes appointment and task management easy. Learn what are the other benefits of it and how it can boost your business productivity and efficiency.

Photo by Manasvita S on Unsplash

Catégories: News dév web

Ed Tech Apps: A New Boom

22 janvier, 2021 - 16:09

Education is the foundation of a nation’s workforce development and overall economic growth and prosperity. Furthermore, today, the education sector remains on the cusp of a computerized digital revolution, because of technology.

Despite the fact that eLearning and mobile learning (mLearning) were available out of sight for quite a while now, the ongoing pandemic has driven the whole world’s schooling framework into an uncertain remote learning experiment.      

The COVID-19 pandemic not just unleashed devastation on the healthcare and economic infrastructures of more than 200 nations, yet it likewise left worldwide education in a mess. However, this presents a great chance for the Edtech industry. It’s no big surprise why VCs are progressively putting resources into Edtech startups and Edtech application advancement! 

The Edtech market size

We’ve as of late seen a huge move in the learning curve, with educators and students interfacing through Edtech applications and mLearning platforms. Technology assumes a vital part of education delivery, content circulation, and the performance appraisal of students.

Normally, the Edtech area, especially Edtech application development, has seen a considerable investment and expenditure increment. HolonIQ predicts that the worldwide Edtech financing will remain at US$ 87 billion by 2030. Projections show the e-learning market overall is forecast to outperform 243 billion U.S. dollars by 2022. Indeed, the Edtech business will probably significantly increase in growth by 2025 to arrive at a net worth of US$ 350 billion – an incredible increment from being a US$ 107 billion market in 2015.

With respect to India, the pandemic has ended up being a significant driver for the nation’s Edtech sector. A report by RedSeer and Omidyar Network India expressed that by 2022, online education solutions for classes 1-12 would increase 6.3 times to arrive at a market size of US$ 1.7 billion. It further keeps up the post-K-12 market will grow 3.7 times, making a US$ 1.8 billion market.

Various factors add to the outstanding extension of India’s eLearning market and the Edtech app development scene. The fast multiplication of smartphones, expanding admittance to quality Internet services, a consistent ascent in the extra income of middle-income households, and a huge youth consumer base is significant drivers for India’s flourishing Edtech industry.

Ed-Tech Trends 

With emerging technologies like AI, IoT, and AR/VR fuelling Edtech application development, teachers would now be able to customize learning experiences for students across the globe. As Internet access is entering each niche and corner of our world, the interest in inventive eLearning solutions is likewise soaring.

The greatest advantage that Edtech offers is cost-efficiency. All things considered, it is a lot simpler to give quality Internet services than set up an actual educational institute! This is the reason educational institutions and partnerships are inclined towards Edtech application development now like never before.

Whenever utilized right, technology can help defeat any issue and scaffold the learning hole during such dubious times. Here are five tech drifts that will vigorously impact the Edtech application advancement scene by 2025:  

1. Artificial Intelligence

Artificial intelligence will be one of the main advancements overwhelming the Edtech sector. The most recent reports gauge that the worldwide market for AI in education will develop at a CAGR of 47%, arriving at US$ 3.68 billion by 2023.

Computer-based intelligence will be one of the fundamental progressions controlling the Edtech region. The latest reports measure that the overall market for AI in tutoring will create at a CAGR of 47%, showing up at US$ 3.68 billion by 2023.

With regards to Edtech mobile app development, AI can be utilized for content creation, customizing learning measures, performance evaluation, automating grading, and real-time communication. Besides, educational institutes can utilize AI applications like facial acknowledgment to track attendance and forestall unapproved people’s entrance into the grounds.

2. IoT

Like AI, the Internet of Things (IoT) technology holds tremendous potential to change the advanced digital learning space. For example, schools can utilize IoT sensors to share the presentation assessment reports with students’ parents/guardians. They can likewise permit guardians to monitor their child’s attendance in real-time.  

By 2023, the worldwide market for IoT in education is projected to develop to US$ 11.3 billion at a CAGR of 18.8%.

3. Blockchain

Blockchain is not, at this point, restricted to the BFSI sector. Today, it is acquiring expanding fame in Edtech application development, on account of its decentralized and permanent nature. The worldwide Blockchain market size will grow from US$ 3 billion in 2020 to US$ 39.7 billion by 2025, at a CAGR of 67.3%.

Blockchain tech can take into account conveying excellent educational encounters to students. For instance, Blockchain can encourage communication among tutors and students in a safe environment and empower data sharing among colleges for student transfer, scholarships, and semester exchange. Foundations can utilize Blockchain records to store sensitive data and records safely.

4. Immersive Learning (AR/VR/XR)

Immersive Learning controlled by Augmented Reality (AR) and Virtual Reality (VR) is revolutionizing education. AR/VR tech can establish visually appealing learning conditions by fusing a blend of virtual components and situations. The best part about Immersive Learning is that it empowers learning through experience. As indicated by an Accenture report, experiential learning is an exceptionally compelling learning approach that can improve the learning quality and knowledge retention by almost 75%.

For instance, biology students utilize Immersive Learning to see theoretical ideas in 3D and recreate basic medical procedures to hone practical skills. 

5. Chatbots

Chatbots are the new fury across various industries, and for what reason should education fall behind on receiving this pattern! Artificial intelligence controlled bots can comprehend the human intent behind inquiries, solicitations, and grievances, and react in like manner.

Educational institutes can integrate chatbots in their Edtech applications for an upgraded user experience. AI-enabled chatbots can take FAQs to the following level by resolving user inquiries and offering ongoing help. Since chatbots can speak with people, they can address inquiries on various issues, including course subtleties, course expenses, and so on. Aside from being amazing client assistance devices, chatbots can pave the way for secure input, both for students and teachers. 

Wrapping up

Disruptive technologies have just started to change the essence of the education industry. The incorporation of arising tech patterns in the Edtech application development process delivers new and energizing learning opportunities for students and working professionals. The best part – Edtech arrangements fuelled by trendy innovations like AI, ML, IoT, Blockchain, and so on, are making learning fun, comprehensive, and reasonable for students all over.

Photo by William Iven on Unsplash

Catégories: News dév web

How to Reach Your Audience Through Automation

21 janvier, 2021 - 14:07

Automation is the use of software to conduct and improve audience and operational engagement to increase revenue. You should know that this approach is much more than the optimization activities and utilization of keywords and tools.

Automation works by digitizing tasks that are repetitive in your business allowing you to streamline, measure workflows as well as simple activities. Automation is recommended for all professions and it proves especially valuable for web developers and designers. 

What are the benefits of automation?
  • Enhanced employee productivity
  • Improved task workflow
  • Elevated conversion rates
  • Better customer relationships
  • Quick return on costs incurred during the investment

If you are running a multinational company such as a web development one or you are thinking of expanding your business, it is advisable that you hire the services of a global professional employer organization. An international PEO, such as Global PEO, or other local providers, is critical to the successful automation of activities in your organization. PEO works by merging services with human resource software to manage workers. Such organizations also free you from the stress of having to set up a legal entity to hire employees in a foreign country. They will make sure that they find the best designers and web developers for your company. 

There are activities in an organization that you can automate to improve your efficiency and performance. These tasks include social media marketing, content creation, and management as well as email marketing and guest web tracking. But, how then does automation work? Here are tips on how to go about it.

Conduct needs assessment

In any organization, there are traditional ways of running things which include manually sending emails to clients and stakeholders as well as monitoring social media posts. Most of these activities aim to reach your audience with the right information on web development so that they transact with you.

When implementing automation, it is relevant to first ask yourself what you intend to achieve. Upon deciding, you ought to know that you can automate a broad range of functions such as customer surveys, design blogs, as well as data analysis. It is imperative to know that you can also perform content management and research when you leverage automation.

Familiarize with your audience

Knowing and understanding your audience is key to the success of your organization. Your audience can either be people who are using your web development services or the people you want to draw attention to through marketing. Understanding your audience’s behavior is essential to identifying what design tasks you need to automate. It also helps you know where to find customers. There are four factors that you can explore to understand your customers. These parameters include:

  • Demographic factors: This includes characteristics such as gender, age, race, career, or even the education level of your audience.
  • Behavioral factors: It has to do with identifying how customers perceive your designs. To understand these characteristics, you must assess people’s brand loyalty, mood, and their reaction to change as well as price variation.
  • Geographic characteristics: These features have to do with where your audience is and include towns, cities, countries, or continents.
  • Psychographic factors: Here, you need to assess customer beliefs, attitudes as well as values, and lifestyles.

Access to data on these characteristics will help you a great deal with your marketing automation endeavors.

Get the right tools

To pick the right tools to work with, you need to understand how you can make the most out of the instruments that you choose. These tools will help you to:

  • Manage your marketing campaigns
  • Organize and store customer data
  • Create an analysis for your customers and marketing activities
  • Integrate various touch-points including social media and email
  • Conduct campaign analytics 

Some of the most sought after software that you can use include Infusionsoft, Eloqua, Teradata, IBM Marketing cloud, or Adobe Campaign. Whatever tool you choose will help you get through to your target audience with ease.

Train and assess the effectiveness

Once you introduce new tools and software, it is essential that you train your team. Working with web developers and designers who have an in-depth understanding of how automation fits into the business strategy will have your business achieving success. Although you have to gauge automation effectiveness, an annual assessment of what works and what doesn’t will suffice.

Reaching your audience as a web developer and designer is an essential step in your business strategy. This process is not easy and you need to identify an ideal time to invest in it. Marketing automation will help you to avert problems associated with poor lead conversion, unengaged audience, as well as market inefficiencies. You should know that it takes great skill to conduct market automation but the returns that are associated with it are worth the effort.

Catégories: News dév web

Tech Tips for Keeping More Donors Engaged in 2021

20 janvier, 2021 - 15:05

The shift to virtual-only engagement in 2020 has been a major challenge for every sector of the economy, from small startups to large businesses to nonprofit organizations alike. Your own organization has almost certainly rolled out a variety of new tactics for communicating with donors, constituents, partners, or customers. 

Take a note from the nonprofit sector, where organizations that have always depended on events and on-the-ground interaction had to quickly and dramatically change course. Maintaining donor engagement over time has always been important for nonprofits, but the pandemic and the 2020 year-end season (a time when most organizations see huge influxes of new donors) have made staying in touch with donors more mission-critical than ever before.

eCommerce and retail businesses face similar challenges this time of year. How do you keep new contacts engaged with your brand or mission after the year-end energy fades away? In an uncertain economy, actively growing those new relationships will be essential in 2021. 

At DNL OmniMedia, we specialize in all things nonprofit tech. We’ve been on the frontlines helping organizations of all shapes and sizes adapt to the new challenges of the virtual era, so we’ve seen what works for keeping donors engaged from a distance. Let’s dive in. 

Use your engagement data to drive more interactions.

Your organization’s data should be your first stop when refining your approach to engagement. How you collect, organize, and use your data will greatly impact your ability to maintain and grow your relationships with donors. 

Simply put, without a solid data management process in place, it becomes much harder to actively learn from your wins and mistakes.

Every time your organization interacts with a donor, that data should be collected in a dedicated profile in your database or constituent relationship management system (CRM). As you begin tracking these interactions more thoroughly, distinct patterns and paths will emerge, which you can then use to steer donors towards new opportunities to engage with your organization. 

This strategy is related to the concept of moves management. For nonprofits, this typically refers to the process of tracking your interactions with prospective major donors to help understand the trajectory of the relationship and learn the best moments to ask for large gifts. Broaden this concept out to include donor engagement more generally, and you’ve got a winning strategy for 2021. Here’s an example:

  1. A new donor gives a small online gift to your year-end campaign.
  2. They open your automated thank-you email.
  3. You send a follow-up email encouraging them to opt into your main newsletter.
  4. The donor regularly opens your newsletter and clicks through to other content.
  5. You encourage the donor to engage with your nonprofit in a new way, like by attending a virtual event.
  6. The donor stays engaged with your messages and opportunities over time.
  7. You successfully ask the donor to set up a monthly recurring donation for 2021.

At each stage in this journey, your organization can log new data, giving you a complete picture of the donor’s path towards increased giving and long-term engagement. Multiply this over your entire donor base, and you can learn some invaluable insights, including:

  • The most common donor journeys with your organization
  • The most effective channels or types of campaigns for acquiring engaged donors
  • The least effective strategies for engaging donors or common pain points where donors become disengaged

For instance, if you see that your organization struggles to keep email subscribers engaged over time, you can dig deeper to find out exactly what’s going wrong and where. Maybe the answer will be to create new, more targeted email streams based on what’s been proven to work for engaging specific segments of your donor base.

To begin strengthening your approach to engagement data and more actively using it to guide your strategies, you’ll have to work with an integrated toolkit. All of your software should generate and provide engagement data when donors interact with it, with the data ideally flowing directly into your integrated CRM system. Check out the Team DNL guide to nonprofit data management for a crash course on this process.

Expand your virtual engagement offerings and marketing tactics.

If you want to keep more donors engaged with your organization over time, expanding the range and number of opportunities to interact with them is a no-brainer. 

With the shift to virtual-only engagement and reliance on live streaming, it’s actually easier than ever for nonprofits to get creative and combine digital tactics in brand new ways. Some of the most successful virtual engagement offerings for nonprofits fall into these categories:

  • Virtual peer-to-peer campaigns. Let your supporters fundraise on your behalf, and anchor the campaign with a compelling theme, useful resources, and a range of virtual events from kick-off to grand finale.
  • Casual virtual events. Small-scale virtual gatherings have become a time- and cost-effective way to keep donors engaged. Community discussions, book clubs, virtual classes, and more have all been popular.
  • Large-scale virtual events. Major virtual fundraising events have proven to be viable alternatives to in-person galas and auctions. You’ll just need the right tech and gameplan for getting donors excited and raising money in the lead-up to the event.
  • Digital advocacy campaigns. For missions related to public issues, advocacy campaigns are an ideal way to boost engagement and mobilize supporters through a range of digital channels.

To promote any type of new virtual campaign or event, we highly recommend taking a multichannel marketing approach. This strategy involves using all of your marketing outlets (email, social media, your website, and more) to actively generate more engagement and funnel more supporters towards taking a target action.

For instance, when promoting a large-scale virtual event, use email to invite your supporters and keep them updated as the event approaches. In those emails, direct readers to special announcements and sneak-peeks on social media, and create blog posts on your website to highlight the event’s purpose and goals. At each of these touchpoints, encourage readers to register and stay engaged with your event leading up to the big day.

When implementing a multichannel marketing strategy, though, keep these key considerations in mind:

  • Prioritize user experience. A frustrating or clunky experience on any of your marketing outlets could cause supporters to tune out. Mobile responsiveness is especially key. Make sure your website and emails look and work well on screens of all sizes.
  • Maintain consistent branding. Brand consistency is key to maintaining user engagement, particularly when you’re aiming to boost results across multiple channels. Your website, emails, and social media graphics should all accurately reflect your nonprofit’s brand.
  • Meet supporters where they already are. Understand how your supporters already prefer to engage with your nonprofit, and then rely on those outlets to anchor your strategy. Mobile responsiveness plays a key role here, as well, since the majority of web traffic now comes through mobile devices.

Combining these best practices to promote a virtual campaign or event will be a winning strategy. 

For example, let’s say your nonprofit is conducting an advocacy campaign. You could sporadically promote a petition via email and social media. However, to really maximize engagement, you should create a comprehensive strategy combining multichannel tactics, coherent branding, and a variety of virtual engagement opportunities, all anchored in a user-friendly advocacy app that meets supporters on the devices they’re already using.

Heading into 2021, boosting and maintaining engagement will be essential. This is particularly true if your organization sees any kind of increase in activity around the year-end season. Don’t let all that new engagement go to waste!

By making it easier for your own team to learn from your performance and creating more potential touchpoints with supporters, you’re sure to see engagement benefits going forward. Best of luck!

Photo by John Benitez on Unsplash

Catégories: News dév web

Top 7 Fullstack Development Trends To Follow In 2021

20 janvier, 2021 - 12:57

Welcome the new year 2021 with emerging full-stack development trends so that your business stays at the forefront of markets with the latest technologies. Though the pandemic disturbed the market in 2019-2020, now, it is time you take the steering in your control. 

Full-stack development has helped you grow and expand your business. You do not have to hire separate front-end and back-end developers. With this said, you get to save your project funds and add enhanced coordination to your project.

In the last 5 years, the graph showing the full-stack development trends is steep uphill. Entrepreneurs are keen on hiring full-stack developers, and these skilled personas have the potent to transcend your business and take it to destined heights. 

For those of you who aren’t much aware of what is full-stack development? This is for you:

“Fullstack development is the union of frontend and backend development- the two branches of web development. The experts who are equipped with both the frontend and backend development skills are the fullstack developers.”

The Evolution of Modern Fullstack

It all began with the historical combinations of frontend and backend technologies that worked well for complete web development. Some of the renowned and famous Fullstack Technologies of the past are: 

  • LAMP stack- Linux OS, Apache HTTP server, MySQL database, and PHP. 
  • MERN stack- Mongo DB, Express.js, React, and Node.js.
  • WAMP stack- Windows OS, Apache2, MySQL, and PHP.
  • MAMP stack- macOS, Apache/Nginx, MySQL/Maria DB, and PHP/Perl/Python.
  • XAMPP stack- cross-platform, Apache, MariaDB, PHP, and Perl
  • LAMP stack- Linux OS, Nginx, MySQL/MongoDB, and PHP.
  • MEAN stack- MongoDB, ExpressJS, AngularJS,and Node.js.
  • JAMStack- Javascript, APIs, and Markup 

Entrepreneurs have been using fullstack, which is suitable for their business app requirements. Some web technologies went old school and extinct over time, such as photoshop, AJAX, SASS/SCSS, Georgia, Illustrato, BEM naming, and more. The technologies that prevailed for complete web development are HTML, CSS, Javascript, and some basic database knowledge. More recently, fullstack developers have adopted javascript modules and object-oriented javascript. 

7 Full-stack Development Trends 1. Language Trends

Fullstack developers should use the widely available, used, and trending languages to be adaptive for developing hybrid applications. Choose a language that has vast community support, like Javascript. In the case of fall-ups, you will be backed-up by any kind of help. 

Node.js and Angular are the most popular frameworks, libraries, and programming languages on the StackOverflow survey. Next on the trending list are React, .NET core, spring, and so on. If you are a fullstack developer, then staying updated with the latest programming language trends is beneficial. It will help you stay in demand.

If you are an entrepreneur, then keep looking for such fullstack developers and be assured that your project development will be nothing but the best. 

2. Low-code Development

There can be nothing as pleasing as web development with minimal coding. Developers enable web development by dragging and dropping features over the model logic. The low-code development benefits the entrepreneurs as they can explain their projects to the clients easily. 

However, complex web development is not quite possible with low-code development, but fullstack developers are learning to integrate IoT, AI, and blockchain technologies with low-code development. 

Fullstack developers should enrich their skill-set with this highly enticing fullstack development trend. 

3. Artificial Intelligene

Modern-day businesses are incomplete without artificial intelligence. Today, AI has put the power of automation in machines- machines can do every task that a human can accomplish. Along with AI, you should also learn big data, software engineering, and UI design. 

As a fullstack developer has this knowledge, they will understand your AI project needs and come up with sage solutions. Domains such as healthcare, manufacturing, eCommerce, logistics, transportation, etc., are now using AI for its inexplicable benefits. 

For an AI fullstack developer, here is the tech-stack to learn:

  • Programming skills- Python, Go, PHP, Java, and Scala
  • Database- MySQL, Postgres, MongoDB, Oracle, Cassandra, or HBase
  • Framework knowledge- Django, Flask, Laravel, Hibernate, Hadoop, or Spark 
  • Other- Microservices, RESTful APIs, multithreading, ORM
4. Mixed Reality

Mixed reality is a combination of augmented reality and virtual reality. Everything that you can perceive with your imagination and eyes will be possible in 3D augmentation. Future beholds an immense scope for mixed reality and multimedia apps. 

Entrepreneurs can invest in talented AR/VR full-stack developers if they want to bring an outstanding app. 

Fullstack development stack for AR/VR is:

  • iOS- ARKit
  • Android- ARCore
5. IoT

Internet of things has diminished the globe size by interconnecting digital devices and making your life easy and automated. Experts call IoT the Industrial Revolution 4.0, and hence, to excel your business forefront in the upcoming generation, IoT is the ultimate choice. 

When incorporating IoT into your business app, you must ensure that your IoT developers can synchronize their devices with the application. A fullstack developer will be the ideal fit for your IoT project because they will have the hardware and software knowledge that your IoT app demands. 

For an IoT fullstack developer, the tech-stack needs to learn:

  • Programming languages- Java/ J2EE, Angular framework
  • Containers- Docker/ Kubernetes, Maven, Gradle, JUnit, Sonar, MVC, and Rest APIs
  • Design- Typescript, HTML, D3/React, nodeJS, CSS
  • Database- NoSQL, SQL Queries, Data Modeling, JDBC, and Cloud
  • Other- Rest API, Microservices Architecture
6. Blockchain

Finance, banking, ERP, and more such industries are drifted towards blockchain technology for its commendable aspects of security, distribution, transparency, speed, and immutability. 

In the commencing 5 years, the blockchain technology market will grow upto 39 billion US dollars. If you have thought of a finance app or any project on the blockchain, hiring fullstack developers will be the best decision. Fullstack developers will have all-round knowledge and experience with cryptocurrencies, Etherium, and Bitcoin. 

Your blockchain-oriented application will demand keen expertise on decentralized apps, web3 architecture, developer tools, and more, provided by fullstack developers efficiently. 

Take a look at the blockchain fullstack developer tech-stack:

  • Web technologies- HTML, CSS, Javascript, and Java
  • Framework- AngularJS or BackboneJS, and Rest API
  • Database- MySQL and RDBMS knowledge
  • Other- Single page apps, MVC framework, test-driven development
7. IT Outsourcing 

The pandemic has made remote work familiarized, and industries, especially IT entrepreneurs, are getting used to the outsourcing culture. The merits of cost-saving, better performance, full control, dedicated developers, and fast development have pinned entrepreneurs to hire talented offshore staff over in-house hiring. 

Full-stack developers are much in demand because they have a wholesome knowledge and experience to look after a web project’s complete development. Entrepreneurs get the benefit of two separate frontend developers and backend developers in a fullstack developer. 

With these Full-stack development trends of 2021, get set ready with the aim of hiking your business by hiring a Full-stack development company and avail leveraging benefits.

Photo by Charles Deluvio on Unsplash

Catégories: News dév web

How to Automate Sales Funnel as a WordPress Marketer

20 janvier, 2021 - 01:42

If you are looking to learn how to automate the sales funnel as a WordPress marketer, then you are reading the right article. This article will tell you about what a sales funnel is, why do you need WordPress for it and how do you make a sales funnel through WordPress.

What is the sales funnel?

So what exactly is a sales funnel? Sales funnels are the steps that people complete when they are looking to buy stuff online. Different types of sales funnel can be found on the internet. Probably the most common type of sales funnel is the Self Liquidating offer or SLO funnel. Creating a sales funnel will not be an easy task, however, its importance is quite significant for any e-commerce business. A good sales funnel could lead to a higher number of sales and could help the business market their product even better. An interesting sales funnel will attract potential customers.

Why WordPress?

Now that you know about the sales funnel, you must be wondering about WordPress. The reason why you should make your sales funnel on WordPress is because of its variety. WordPress gives you the most flexibility on how you would want to control your sales funnel. Even though other services are not too bad either, they are not nearly as good as WordPress.

How to make sales funnel?

There are some preparations you need to make before using WordPress to automate the sales funnel. Make sure you have a domain and web hosting. Next, you need to choose a theme for WordPress. We recommend using a lightweight theme, so the sales funnel is easy to use for people. 

1. Plugins and payment gateway

The first thing you would want to do while building a sales funnel is to choose plugins. We recommend choosing a plugin that suits the e-commerce website style. When you choose an e-commerce plugin, it usually also solves up the payment gateway issue. This way you would not have to worry about customer payments and setting up a payment gateway all by yourself. For contacting your customers automatically you can also choose a plugin for sending SMS messages.

2. Page building

The next thing you would want to do is install a page builder. Page builders like Elementor can work sufficiently. After opening Elementor, you can start building different pages for your sales funnel. A good sales funnel usually has several pages. These include a landing page, a thank you page, and one or more pop-ups. 

To create the landing page, go to pages, then select add new, then select edit with Elementor. This will open the page building edit screen. You can make your landing page from the beginning or just use a template available. 

The next page you would want to create is the ‘thank you’ page. This page’s purpose is just to thank the people who took the desired action on the landing page. To add this page, use the Elementor’s button feature from the menu and add it to your page.

You can also add a pop-up page and the sales page. To add the pop-up page, navigate to templates in the Elementor, then choose pop-ups, and click add new. The sales page is added the same way the landing page and thanks you page is added.

3. Optional features:

There are some other features that you may want to add to your sales funnel to make it more interesting. These features are optional and can be omitted as per your choice. The first one is setting up A/B testing. This is just like normal testing. You would make two types of landing and thank you pages. Then you can test to see which one works better. This feature can be used to optimize your sales funnel. 

The second optional feature is to set up analytics for your page. This feature can be really helpful for your sales funnel. You can take help from Google analytics which is free of cost and easy to use. After creating an account, go to Tag manager and add a new account for your sales funnel. Two codes are then generated by the Tag manager. The first code is supposed to be placed in the heading of the sales funnel.

To do this, just copy the code and go to Theme editor, Appearance in WordPress. Next, you need to select the header.php file and paste this code only after the <head> tag. Finally, select and copy the second code and paste it after the <body> tag. The analytics would start working after you refresh the page. All the data would be tracking now.

4. Create a funnel

To build the sales funnel, you need to install a funnel builder. One of the more famous funnel builder plugins is CartFlow. You need to first open the plugin, then navigate to CartFlows, then select flows. Now you can finally start linking all the pages you created with the sales funnel. 

To add pages, click on the add new option, then select the Create Your button. You would want to add the landing page first, then the thank you page, followed by any other pop up or sales page. This is how you create a sales funnel using WordPress.

5. WP engine:

Creating a sales funnel with WordPress is pretty simple and effective to use. It gets the job done easily. However, you may also require a good hosting engine for your sales funnel. One of those is the WP engine. With this, your sales funnel will be complete.

With this, you now know how to create a sales funnel just by using WordPress. Hopefully, this article covered all your doubts on how to use WordPress to make sales funnel and how different features can be used.

Photo by Tran Mau Tri Tam on Unsplash

Catégories: News dév web

Top 8 Application Development Trends 2021

19 janvier, 2021 - 14:37

The 2020 year was very challenging for startups and SMEs, but Top App Development Trends 2021 can help you improve business productivity and growth in the upcoming years. 

Do You Know?

  • Mobile devices generate 70% of mobile traffic
  • 75% of emails are opened using the mobile app.
  • By 2022, App Store user spending will rise by 92% to $ 157 billion.

The apps built using trending technologies can offer leading features and functionalities, ultimately helping you develop a user-friendly application. 

Let’s move further and read about application trends.

App Development Trends 2021

Here I have stated the top 8 application development trends. These trends will help your firm forecast market analysis, risk, recording data, and more.

1. AR & VR Offering Real Look

Augmented Reality (AR) & Virtual Reality (VR) are transforming the user experience by offering real appearance in the mobile app. In 2021 AR and VR will change the user’s way of thinking, making it more widespread.   

Image Source: Statista

Have you ever had difficulty imagining how the new piece of furniture or other items will fit and look in the interior? If yes, try using AR mobile apps to virtual place the digital furniture in a room.  

Both Virtual Reality and Augmented Reality allow users to imagine the new world and technology without entering into it.  AR/VR has great potential to be used in multiple industries such as healthcare, eCommerce, entertainment, and more.

2. Artificial Intelligence (AI) help Humanity

Automated face recognition is no more a new feature as now it became a standard. Funny stickers and automatic filters available on Snapchat and Instagram are some of the finest examples of AI-based apps. Machines are able to identify images and process the natural language by including the AI-powered features in the applications.

Additionally, AI provides business users with robust insights. Due to these benefits, big brands such as Facebook, Google, eBay, IBM started adopting Artificial Intelligence and Machine Learning.  This will be one of the more growing application development trends in upcoming years.

3. Blockchain Technology a modern Approach

Blockchain offers decentralized app development solutions that expand transparency and reduces unauthorized entry, utilizing robust security customs.

It is one of the ideal apps trends or financial divisions such as currency exchanges, banks, and more. A PWC survey reveals that 84% of worldwide companies are actively involved in Blockchain technologies.

The BlockChain technology is customarily seen only in a cryptocurrency context and is transforming the interest of tech giants. Microsoft, a famous software company, has launched its blockchain-based framework known Coco which ultimately supported blockchain adoption in the business sector and made it the latest mobile app technology. 

4. Internet Of Things (IoT) Everything You Need

Internet of Things (IoT) uses sensors to catch data and maintain connectivity to transfer information over the internet. The accelerated adoption of IoT based apps made this technology one of the latest mobile development trends.  

According to IDC reports spending on IoT is anticipated to rise up to $745 billion in 2020 and exceed $22 billion by 2022.  

Amazon Alexa or Google Home, Apple Watch, internet-connected baby monitors are the IoT devices example. The usage of such devices is increasing extensively, observing this, I can say that in 2021 and upcoming years, IoT usage in software and app development will definitely increase. Availing application development services can help you integrate IoT into the application in a better way.

5. Chatbots A Useful Support

Chatbots are digital applications contact parts that mimic the human conversation way to support users to meet their demands. Different sorts of chatbots are there; some are virtual assistants like Google Assistant, Siri, Alexa, Bixby, and other chatbots you can find on websites, web apps, etc.

Supporting various factors, Chatbots became one of the top-most mobile app development trends in 2021. One aspect is the interactive conversational tone and experience that they proffer. Chatbot mobile apps provide an exceptional interface to allow users to get in touch with businesses in a seamless, human-like manner even in the absence of humans’.

6. Beacon Technology Leading Solution

Beacon Technology is not a new technology, but now it came into focus as now businesses started utilizing it. This mobile app development trend helps businesses target patrons uniquely. Beacons are conveying gadgets that can connect with a smartphone or other gadgets obtainable in their range. They help corporations transfer notifications concerning special offers, nearby hotels, and more.

For businesses like shops and restaurants, Beacon technology integration can be extremely beneficial. Apple’s iBeacons and Google Beacon are very famous integrated location-based services.

7. Wearable Device a Smart Gadgets

Wearable smart devices became a hot trend, particularly considering the increasing interest in healthcare. In the COVID-19 pandemic year, the smartwatches and other wearables devices connected with a mobile app to track health factors and support diagnostic mean usage increased.

The market for wearables is steadily rising. As per Statista, the number of connected wearable devices worldwide is projected to reach more than 1 billion by 2022. Apple, Huawei, and Samsung are very popular for launching excellent wearable devices. 

Image Source: Statista 8. 5G Popular Trend

5G technology is one of the latest mobile app development trends, which will increase the action and responsiveness of wireless interfaces. With the help of the 5G technology trend, the total number of data that is transferred over the wireless broadband bonds can move at tremendous rates of 20 Gbps speed.

According to Statista, Globally by 2024, there will be around 1.9 billion 5G subscriptions.

Conclusion

Different industries use apps for executing various tasks like buying, selling, promoting service, and more. But if I talk about enterprise growth in 2021 or upcoming years, then startups, SMEs and large enterprises should concentrate on using top app development trends in 2021. This will not only help corporations in making a final decision but will also help in expanding business productivity.

Making the right use of the latest app trends in application development is not simple, but it can be simplified by availing custom application development services from top-notch IT outsourcing companies. This will help businesses create innovative web or mobile applications in a less time frame.  

Catégories: News dév web

Why Open Source Help Desk System is Important for your Website?

19 janvier, 2021 - 13:02

Customer support is integral to any business. Happy and satisfied customers convert into loyal customers, and loyal customers open the scope of improved sales and ROI.

So making customers happy and satisfied is necessary. How can you make your customers happier? The solution is simple, but it needs effort from your side. Being for them at any time is the key solution. When a customer purchases or subscribes to a product or service from your company, they often need help to get used to the product and services.

Even before they buy the product or service, they sometimes need an expert assistant to share their requirements for choosing the perfect product that totally fits into their requirements. Ideal customer support begins with presale assistance and continues till the customer stops using the product or services. 

How can you make your customer support more effective?

Usually, customers raise queries and concerns through email, phone calls, chat, social media platforms, and so on. These queries from multiple platforms need to be gathered in a single place for their efficient management.

If there is no single platform for handling tickets from multiple resources, you may miss some emails and queries through chat. A missed query may be a message for urgent help required for your loyal customer. 

Skipping queries will make your loyal customers unhappy, and they may switch from your brand to some other brand or to your competitor. Hence, treating each and every customer is important and necessary. 

Satisfying the existing customers is one of the best methods to attract new customers. How? If existing customers are happy, they will recommend your products and services to other people. Even though there are excellent marketing strategies available nowadays, people trust word of mouth more than any other social media or advertising.

In accordance with the expansion of your business, you may be required to handle more customers. Increased customers will result in an increased number of tickets. You might have hired more in-house agents to deal with customers or you may be outsourcing to manage tickets. 

But, it will be a bit challenging if multiple agents handle the customer service at the same time without a proper system. The same email may be opened and taken care of by multiple agents at the same time, and they may get confused about each other who dealt with which query. There can be so many confusing situations and it may affect the agents’ performance, thereby bringing down the quality of your customer service.

How can you make it in a systematic way?

The best way is to adopt a help desk system! You can find many help desk systems and plugins in the market with unique feature sets.

There are so many benefits of using a helpdesk system that they are extremely favorable to agents. An ideal help desk system streamlines by accepting tickets from various resources, assigning them to an agent, and provides proper alerts and notifications to handle the tickets effectively. Also, you can integrate knowledge base articles to reduce the tickets, and keep track of all tickets and agent details in a single platform.

Some help desk systems also generate analysis reports to measure the performance of the overall customer support system as well as agents. As these systems gather all agents and tickets in a single platform, the admin can track how many tickets received, the number of solved tickets by an agent, the pending tickets, solved ones, etc.

Tracking the performance will always help to understand where your position is in the market, the reason for reduced and improved sales, and will get an insight into the areas that need improvements.

But, is there any way to get a third-party help desk system that completely satisfies your business requirements? If you get a perfect one that suits your business domain and environment, would it be compatible with your website platform?

If the help desk system does not provide all features you require, there is no use in adopting it on your website. Hence, it is better to use tailor-made systems. But, is that budget-friendly if you go for a complete custom made system by consulting a developer?

The right solution is to go for an open-source help desk system!

What is an open-source help desk system?

Open source help desk system is a customer support system that is built in a collaborative public manner and released under a license in which the copyright owner grants the rights to use, change, and tweak the software according to the requirements of the user. The main advantage of an open-source help desk system is, they are highly customizable for any business environment.

Why Open source help desk system is important for your website?

As we have already discussed the benefits of help desk systems, you might have got an idea now. 

Since you can download the source code, you can tweak the system to include the required specifications seamlessly. You can either use the system the way it is and can add new features when new requirements arise as and when needed. 

When you consider having a custom help desk system with the required set of features, choosing an open-source help desk system and tweaking it based on your business domain will be the right choice.

Which is the best open source help desk system in the market?

I would recommend Open Source HelpDesk & Customer Support Ticketing System – Simple & Flexible as it is wrapped with all the important features required for a customer support help desk system which is open for any kind of customization. 

You could be a blogger, entrepreneur, eCommerce store owner, or focusing on any business domain, this superior help desk system will help you to make it fit into your work environment.

The key features of this open-source help desk systems are as follows.

Works well on any website platform

No need to worry about the compatibility issues that may happen with your website platform such as WordPress, Shopify, Wix, etc. The expert team of this help desk system will be there to make it fit into any platform without compromising the performance.

Exceptional ticket management system

Ticket management is an unavoidable specification in any help desk system. This open-source help desk system is released from the family of WSDesk, one of the top-notch ticketing plugins for WordPress websites. Hence it already contains features such as exceptional ticket management, advanced features for agents, various triggers and notifications, IMAP and Google OAuth integrations, and many more.

Open for third-party integrations

It is important to add third-party tools and extensions to improve the customer support experience. You will require to add a live chat, option to charge for support, and integrate your social media platforms, etc. For any kind of integrations, you can discuss it with the developer team and configure it in your system.

Extreme customization

Customization can be simple or complex based on your domain, profession, and other business requirements. You can apply any kind of customization to make the help desk system in the way you wish. If you need a total revamp on the system that needs complex coding, their team is also open for that as well.

Single platform for ticket handling

You can receive queries from different email IDs from customers by converting them as tickets using IMAP services. And if you require to convert a chat in your live chat to tickets and pass it to the system, they will help you out to configure that as well. This platform can be made as a single platform to manage all tickets that receive from multiple channels.

Expert assistance and consultation

The expert team of the Open Source HelpDesk & Customer Support Ticketing System is available 24/7 to solve any kind of issues you may encounter. If there are any technical glitches, bugs, any other data breach issues, etc., you can contact them immediately. 

If you want to set up knowledge base articles that integrate with your helpdesk system in order to reduce the number of tickets you receive, you can configure it accordingly with the help of them. These knowledge base articles will be listed to customers when they try to raise a ticket with a similar topic. This will make the customers proactive on approaching issues as well as reduce the tickets.

Interesting pricing plans

According to your requirements and the number of tickets you receive in a day, you can choose a subscription plan. They have basically 3 plans such as Starter, Pro, and Ultimate. The plan starts at $79 per month.

If you need a managed hosting plan to completely focus on your business without concentrating on the support system, you can choose their managed hosting plan. Your data will be secured in their hands and no need to worry about frequent system upgrades and maintenance. 

Wrap up

This awesome open source help desk system will help you to boost your sales and uplift the quality of your customer services with customized features. Happy and satisfied customers are always an asset to every business.

Photo by AbsolutVision on Unsplash

Catégories: News dév web

Wireframes in Mobile App Development: Their Use and Benefits

15 janvier, 2021 - 16:44

Mobile app development is an exciting process. Prominent mobile app developers need to pour ample creative thinking to create an app right from its conception to delivery.

One of the most critical stages in this entire process is wireframing. It is vital to figure out the meaning, use, and practical benefits of wireframing in mobile app development. So, let us begin the journey.

The Meaning of Wireframes in Mobile App Development

Any software development company involved in mobile app development needs to explore the initial thought process, the way the app navigates, and its functionality. This precise blueprint of an app is known as a wireframe in mobile app development.

Creating wireframes is also a significant process in website design and development. The developers carry out wireframing between the thought process for the app and the actual coding process.

More importantly, wireframing is about how the app functions and not about how the app looks. Hence, one wouldn’t find any stylish fonts, catchy colors, and other attractive aesthetics in wireframes.

Wireframe ensures a user-centric app design, focusing on the functionality of the app. Now, can mobile app developers skip wireframing and directly jump into coding and development?

The answer is yes; however, without wireframing, the developers may face many unanticipated obstacles during the development process, leading to increased engineering costs.

The Uses of Wireframing:

Wireframe helps the developers map their thought process and properly layout the sequence of app functioning. Thus, it is a procedure to blueprint the thought process into the actual working of the app, eliminating the hurdles of graphics and other attributes.

The following are the uses of wireframing:

Planning and Organizing Your App:

A mobile app, website, and webpage development is a complicated process as you require to synchronize many technical attributes in it. The wireframe is a simple yet detailed black and white sort of blueprint that layouts the size and tentative placement of all your page elements.

Again, you can accommodate a variety of features and expected navigation of your app or webpage seamlessly in wireframing. Thus, you can plan and organize your app or website development process keeping wireframe as the starting point.

Simplifying Visual Concepts:

The wireframe is a concise 2D illustration of the app’s interface. It simplifies the visual concepts of your app to a great extent. It is beneficial to hire mobile app developers that are well-versed with wireframing, as they can compile various technical aspects of the app comprehensively in the beginning.

You may not get the whole idea of the design of your app by wireframing. Yet, you can channelize the workflow of your app development process and the work of the final app.

A Clear Roadmap of Your App:

Wireframing derives many crucial elements of your app, including:

  • The ideal distribution of screen space.
  • The exact priority of the content.
  • Features and functions of the app.
  • Flow and correlation between screens.
  • Placement of Call to Actions.

Thus, you can make the most effective use of wireframing to have a basic schematic illustration of the working of your app.

The Benefits of Wireframing in Mobile App Development

Using wireframes in mobile app development brings many benefits to your software development company in the long run. Let us take a glance at some of the most significant benefits:

A Target-Driven Approach:

Your app or website design and the development process become target-oriented by adopting wireframing. Initially, you can determine the purpose of the app and wireframe to define the process to resolve a particular pain point.

Due to proper wireframing at the right stage, you would be aware of the possible obstacles in the development process. Again, you can deliver the best app considering the expectations of your users.

Apart from the aesthetic appeal of the app, solving the concerned problem of the users remains your priority.

Adjust to the Motivation of the Users:

Wireframing provides you with an opportunity to step into the users’ shoes before developing your app. Why would users like to download and use your app? You can think of the motivation of your users and adjust your app accordingly during wireframing.

You always prefer to hire mobile app developers with an intellect to solve problems apart from the technical capabilities. Wireframing allows you to develop your app to be the ‘bang on target solution’ to the users’ issues.

Optimize the Screens in Your App:

To develop an efficient mobile app, the number of screens and their flow should be limited. Your users want precise information in the least possible time. Wireframing helps you to optimize and organize the number of screens in your app and their sequence too.

Avoid stuffing too much information in your mobile app. Yet, the screens need to take the users to their desired solution quickly. Wireframing helps you to decide on the sequence of options and Call to Actions. You can also test several alternatives beforehand.

Effective Organization of Resources:

It is easy to wireframe an app using a pencil and paper or user-friendly online tools conveniently. Decide on using low-fidelity or high-fidelity wireframes depending upon the complexity of the app. After wireframing, you can swiftly assign the right task to the right person or team, and thus, make the most out of your resources.

On finalizing the flow of information, navigation, and your ideal app interface, you can assign the right responsibilities to the right individuals or teams to carry out the development process in an integrated and synchronized manner.

The Takeaway

Understanding the importance and benefits of wireframing would help you to develop and deliver the best mobile apps or websites. Your users would prefer your apps if you could help them reach the target through simple, sensible steps, adopting wireframes.

Photo by Kelly Sikkema on Unsplash

Catégories: News dév web

How to power Your Cyber Security with Cyber Threat Intelligence?

15 janvier, 2021 - 16:00

Digital technologies have transformed the world’s economic and cultural bodies by providing automation and greater connectivity to almost all the industry making it a very attractive ground for cyberattacks.

Cyber Threat Intelligence is the collection of data that is analyzed using tools and techniques to understand the threat and take action against the cyberattack’s motives, goals, and attack behavior. It enables users to be proactive to combat the attacks by making quicker and more informed security decisions before being attacked.

Cyber Threat Intelligence connects universal actions. For example, if a file has been identified as a hacker, it can be blocked globally, across all networks in no time.

Today, businesses can have access to immense threat databases that can exponentially improve the efficiency of solutions by investing in cyber threat intelligence. 

What are the different types of Threat Intelligence? 1. Strategic threat intelligence

Strategic threat intelligence delivers a broad overview of the threat landscape of an organization. It’s the main security for executive-level and other decision marketing professionals to provide high-level strategy built on the data in the reports, which is less technical. It offers understandings of defencelessness and threats linked with precautionary actions, threat actors and goals, and the effect of the possible attacks.

2. Tactical Threat Intelligence

Tactical threat intelligence is the basic type of intelligence that is much detailed in the tactics of the threat actor, the techniques, and procedures (TTPs). It understands the attack paths and provides effective ways to defend against or lessen those attacks. The report includes the weak points in the security systems that could be targeted and ways to identify such attacks. Using this data, you strengthen the current security controls or processes that could have been attacked and work on securing and strengthening the weak areas in the system, speeding up incident response.

3. Technical Threat Intelligence

Technical threat intelligence emphasizes particular proofs or indications of an attack and creating a base to study such attacks. Threat Intelligence analyst scans reported IP addresses, malware samples, the content of phishing emails, and fraudulent URLs which are known as indicators of compromise (IOCs). The timing in technical intelligence is very critical to share as IOCs such as fraudulent URLs or malicious IPs become obsolete in a few days.

4. Operational Threat Intelligence

Operational threat intelligence is the most useful type of threat intelligence as it is known to focus on the knowledge about cyber-attacks and connected events. It gives detailed insights on the causes of the attack like the nature, motive, timing, and pattern on how the attack was done. The hacker information is gathered from their online discussion or chats, which makes it tough to acquire.

Who will Benefit from Threat Intelligence?

Cyber threat intelligence adds value across security functions for organizations of all sizes, helping them process the data to understand their attackers, speeding up their response to incidents, and proactively staying ahead of the threat actor’s next move.

Small businesses attain a level of protection that would have been impossible and by leveraging external threat intelligence, enterprises with big security teams can cut costs and required skills. Making their analysts more efficient and effective.

Unique advantages offered to the security team by threat intelligence:

  • Sec/IT Analyst – Can enhance stoppage and finding abilities and strengthen defenses
  • SOC – Cab prioritize cases based on risk and effect to the organization
  • CSIRT – Can accelerate case investigations, management, and prioritizing
  • Intel Analyst – Can expose and track threat actors targeting the organization
  • Executive Management – Can recognize the risks the organization encounters and the options to address their effect.
What is the Importance of threat intelligence in cybersecurity?

It is essential for the continuous monitoring of cybersecurity threat intelligence as the nature of threats is always on the change. Threat intelligence is useful in many ways but most importantly it helps security professionals understand the thought process, motives, and attack behavior of the attacker causing the threat. This data educates the security teams on the attacker’s tactics, techniques, and procedures workings, and these learnings can be used to improve the current security efforts like threat monitoring, identification, and incident response time. 

How to power Your Cyber Security with Cyber Threat Intelligence?

It’s high time to keep connected systems and devices up, running, and protected with cyber threat intelligence for which a cyber threat intelligence analyst needs to have a good understanding of the industry being working on. A cyber-threat intelligence analyst tries to learn and understand the attacker by questioning similar questions:

  • Who are these attackers?
  • What are they using to attack?
  • Where exactly are they targeting?
  • When are they going to attack us?
  • Why are they attacking us?
  • How does this attacker function?
The threat intelligence life cycle has 5 basic stages: 1. Planning and Direction

The first step is to ask the right question. This is where the analyst has to consider the 5 Ws and How questions. An organization should always investigate with others in a similar industry to check if they too are facing similar attacks.

2. Collection and Processing

This step seconds the first stage. The collected data will direct how an organization builds its cybersecurity structure, and this information should come from trustworthy sources. Firstly collecting data within the organization, like network logs and scans to other trustworthy security research establishments.

3. Analysis

Now, the threat intelligence analyst tries to put together the processed data to find any gaps where an attacker could get in or have already made its way. If an attacker has already penetrated the network, the investigation will be done by a SOC analyst. With the gathered information, the organization can decide to share it with the cyber community, for other organizations to be alert and prepared.

4. Dissemination

In the dissemination stage, the threat intelligence team is required to present a light format of their analysis and the results to the stakeholders. The analysis is translated and presented briefly, avoiding any confusion to its audience.

5. Feedback

Feedback is the final stage of the threat intelligence lifecycle and getting accurate feedback on the presented report can determine whether any further alterations need to be made for threat intelligence operations. There could be changes based on the Stakeholders’ priorities, which they wish to receive in the intelligence reports, or how data should be presented to them.

Photo by Possessed Photography on Unsplash
Creator; Mubarak Musthafa, Vice President of Technology & Services at
ClaySys Technologies.

Catégories: News dév web

10 Ways to Manage Your Workforce Effectively

15 janvier, 2021 - 14:20

If you are running a business, you probably know how important it is to keep your team happier and productive. Whether you are running a business in-office or remotely, workforce management is essential for the growth of your business. 

Effective workforce management offers a number of benefits like:

  • Optimizes work scheduling
  • Improves staff productivity
  • Motivates employees
  • Increases retention
  • Saves time and money
  • Offers data security

Below are some of the proven ideas to manage your workforce effectively:

1. Automate Time Tracking and Attendance

You will be surprised to know that time theft costs companies $11 billion annually. It might not be intentional by your employees, but it leads to decreased productivity. 

You can avoid this by tracking the time and attendance of your team. The recent survey says that daily time tracking can decrease productivity leaks by 80%.

You can improve time utility by using time tracking and attendance software. These software’s are designed to monitor the working hours, overtime, break time, paid time off (PTO), and even the leaves of your employees. 

Also, these can be easily integrated with various human resource and payroll management software. Some of the most popular time tracking tools are Time Doctor, TSheets, On The Clock, and When I Work. 

These solutions are highly effective for any workplace, including remote teams.

2. Automate Task Assignment 

Equal distribution of tasks among the team members is essential for the team’s efficiency. You have to be careful because increasing the workload on individual employees can decrease their productivity by 68%.

Manual distribution of work might be difficult under the scenario when you have to consider the number of projects they are working on, the current work progress, and their time of completion.

This is where employee scheduling software can be of great help. Using these tools, you can assign different tasks to individual team members and also keep track of their activities in detail.

For example, you can easily find which task is assigned to which team member and the estimated time of completion. Some of the best tools for work scheduling are Monday.com, Nifty, MeisterTask, Backlog, Trello, and JIRA. 

3. Choose Easy to Learn Tools and Apps

Presently, 75% of global organizations are estimated to increase the use of productivity tools. While using these tools are necessary, it is also essential that tools should not cause confusion and become time-consuming to learn. 

Using myriads of different apps and solutions can invite complexity in the process and become difficult for your team to learn. Ultimately, your team will spend more time getting used to these apps, rather than focusing on their work.

Therefore, keep the number of tools to the minimum. Choose a tool that matches your organizational needs.

4. Measure Work Productivity

You may want your team to operate efficiently and autonomously as much as possible. But, you will not be able to know how each of your team members performed in the day unless you measure their daily work productivity. 

This is the reason why 71.5% of global organizations have established a way to measure the daily work productivity of their employees. 

Now, it is possible to track your employees’ productivity using productivity tracking software. These are high-tech apps that give you insights into your employees’ performance and time utilization. 

Some of the popular tools are EmailAnalytics, ProofHub, ActivTrak, iDoneThis, etc. 

5. Keep Your Team Connected On The Go 

As per recent research, people spend approximately four hours a day on their smartphones. It doesn’t include just personal use but also official work. 

At times, employees use their personal devices like Tabs and laptops other than mobile phones to get their tasks done outside their workplace. If you are using collaboration tools, make sure your tool supports mobile devices as smoothly as it does with desktops.

This idea will keep you and your entire team connected even if they are on the move. 

6. Use Cloud Storage 

Your team has to access, share, and update project related data constantly. Sometimes, they need access to the data outside their usual workplace and from different devices.  85% of employees lose at least one to two hours of productivity a week searching for information.

Therefore, you must provide a centralized storage system where your team can easily access without fearing data theft. This is where you need a cloud storage solution. 

Already 90% of companies are on the cloud. Certainly, the role of cloud storage is crucial for any organization irrespective of the type and size of a company. 

The biggest benefits of these solutions are that they provide massive storage, high security, and accessibility from any location. 

Some of the highly reliable cloud solutions like Google Drive, OneDrive, Dropbox, and Icedrive.

Cloud storage solution gives your employees the freedom to work from any location they want. While it offers convenience to the employees, it helps you get your task done in stipulated time.

7. Stay Connected Visually

Communication is a vital element to make your team function well. Approximately 80% of the U.S. workforce feels stressed because of ineffective company communication.

This is especially true for teams working remotely. Most of the time, remote team members feel neglected and gradually lose interest and zeal in completing their assigned tasks. This ultimately leads to the loss of time and project delay. 

Working far from the rest of the team members should not be a reason for communication gaps. You can stay connected visually by using different live video chat tools. 

These tools not only allow you to video chat, but also let you record the chat, share files, text chat, send offline messages, and do a lot more. Many of these tools also come free.

You would be best if you have a reliable video calling tool, like Skype, Google Hangout, LINE, Tango, Viber, etc. 

8. Provide Regular Feedback

You can’t improve yourself unless you know where exactly you need to work. Over 70% of employees feel that they would have felt a better sense of loyalty if they had flexible working hours. Moreover, 96% of people believe that job flexibility would have improved the overall quality of life.

As an employer, you probably are aware of the diversity in employees and their unique personal and professional needs. Some of them might be juggling between their personal and professional life, which is hampering their productivity.

Considering their issues, you can provide them options to choose their working hours or place of work, required tools, or equipment that goes well with both of you. You can move your entire work online with project management and other tools discussed above.

By offering flexibility to your team, you are helping them not just with their productivity, but also with better work-life balance, time-saving, and minimizing commute stress.

This is a win-win for both of you as your employees are happier and you get a better business outcome. Therefore, you must take work flexibility into account in your organizational culture.

9. Create a Happier Work Atmosphere

One of the essential elements to manage the workforce is to keep them happy. Research by Oxford University says that workers are 13% more productive when they are happy.

Unfortunately, not all employers look into this factor seriously or translate it in the wrong form. The report says 89% of employers believe that employees quit jobs for more money, but in reality, only 12% do.

Remember, it is not always the salary or perks that give employees work satisfaction. Sometimes, they need a little extra to stay motivated, such as:

  • Show gratitude by saying thanks when it was least expected.
  • Motivate them with pictures or quotes.
  • Show empathy and encourage when they are not productive enough.
  • Providing more hold over the project or task assigned.
  • Celebrate small wins within office hours and thank them.

There are many other proven ways than these to create a happier atmosphere at work. Apply as many as possible for you. After all, happier employees are the key to a successful business.

10. Set Attainable Goals

Your team might be highly skilled, experienced, and extraordinary, but that doesn’t necessarily make them capable of achieving unrealistic goals.

If you want them to perform within the timeline and as per the requirement, it is essential to give them enough time and a limited load of work. The best way is to fragment a single large goal into smaller ones and assign them one by one.

This way, your employees will feel happier about reaching each milestone and stay confident throughout the project. Also, smaller achievements will positively impact them as they will be motivated to work even harder.

Conclusion

Team management is a crucial aspect of business success. Happy employees are more productive. Follow the above ways to manage your workforce effectively and take your business revenue to the next level.

Photo by Aatik Tasneem on Unsplash

Catégories: News dév web

Best Marketing Tips for Small Businesses during COVID

15 janvier, 2021 - 13:03

The Coronavirus changed upside down the world and the global economy. From having to wear masks and wash our hands all the time to seeing loved ones getting sick, things changed in an unprecedented way.

Entrepreneurs and small business owners are in a state of stress at this time of uncertainty. It seems like they cannot react to this crisis or don’t know how to do it.

During this pandemic, business owners should focus on performing an essential marketing plan to build a strong relationship with their audience. Although it is hard for many businesses to generate revenue, offering value to the customers and having a strong digital presence will significantly impact how a brand will perform in the future.

This post will guide you through some marketing techniques to help you stay ahead of the competition amid COVID.

Show How your Brand can Help

Customers will remember you by the kind of services you provide. Since customers can’t physically visit your store, you need to virtually create that customer experience and deliver value for your audience.

Brands should highlight how their products or services can benefit people during quarantine and make their lives easier.

Keep your focus on providing excellent customer service and value in these stressful times. For example, if you’re a food local business, give away coupons and special offers to medical workers and first responders for meals.

Creating a free online course is another excellent idea for your brand. A course in your niche that solves your customers’ pain points or an education-based material focuses on improving a skill, for example. 

Giving away that content for free will make you a more prominent authority in your niche, and your audience will appreciate it.

As a result, when they are in the mood of purchasing something, you will probably be the first name on their mind.

Trust your Loyal Customer Base

Email can be your best friend during hard times. Leverage the power of your email list by creating a sequence of newsletters for your past customers. Many online email marketing providers have well-crafted templates that are ideal for businesses without experience and expertise in graphic design and email marketing.

Users who have already bought something from you must know that you are open for business. This list may address a loyal customer base and help them overcome fears and struggles during this period of uncertainty.

Don’t miss out on this marketing opportunity. The competition is low due to the pandemic. A few actionable moves can put your business ahead of the game and in front of the right customers. 

Besides email marketing, social media can help you reach your target audience without spending many resources. Keep in mind that advertising is relatively cheap because of the Coronavirus. Take advantage of retargeting ads that can help you grow a loyal audience and build a better relationship with existing customers.

If you have the budget to push your brand out there using promotions, this is the best time. 

Here are some of the benefits of retargeting ads:

  • Increase conversions
  • Increase brand awareness
  • Improve user engagement

This happens because you target users who are already active and have an interest in your brand. Highlighting your values and offering what they need will skyrocket your revenue and create a stronger customer base.

Keep in mind that during quarantine, it is all about creating a solid social media marketing plan and investing time into a lead generation strategy for your social media channels.

Think Again of your Marketing Budget

Public events and other product launches are not an option anymore. Businesses that were planning such actions should reconsider their advertising tactics. 

Digital marketing can give your business a competitive advantage in the pandemic setting while simultaneously reducing the costs of organizing events that will not have a high return on investment.

Brands should focus on improving their foundation and make the appropriate changes to their marketing plan. Investing in online marketing can help them reach a broader audience and build better rapport.

Consumers are spending most of their time at home, which means that most of them will look for products and services they need through search engines and social media.

With that in mind, here are some marketing tips that can boost your brand awareness.

Create a blog section if you haven’t already and start sharing tips, tricks about news in your industry. Invest in an SEO campaign to help you rank higher than your competitors. Optimize the loading time of your website and make sure that it is mobile-friendly.

If you struggle to find a list of tools to improve your SEO, here is a list of the best ones.

Following these strategies will not only be beneficial just during the crisis but even when the pandemic is over. Implementing these essential marketing tactics will help your company reach its target audience and stay ahead of the competition.

Content Marketing via Social Media

Content is the key to every marketing campaign. However, during coronavirus, brands should rethink how they produce content to better suit this time.

Your brand must be a reliable source of information that shares compelling content so that the followers keep coming back to your pages. Whether it’s videos with COVID updates, infographics with safety tips, or other forms of content – continue creating posts that can educate your audience.

Along this challenging journey, make sure to measure your practices’ performance periodically to understand better what’s working. Knowing that you can better produce content that resonates with your target audience and improves the areas you need more work on. 

Use the engagement metrics as your game-changers to pivot towards your most successful campaigns. Stick to them and start building the fundamentals of your next content marketing strategy.

The Takeaway

This pandemic indeed has the potential to turn down a lot of small companies. And it will. But your company doesn’t have to be one of them.

Use this time as an experimentation period for your brand to test out new kinds of content. Take advantage of the cheap promotional options and get your name out there. Optimize your website so that Google is more than happy to rank you higher than your competitors.

Take all these into consideration and trust me; this will be one of the most beneficial experiences for you and your company. Let me know which one of these strategies will you implement first in your next moves? 

Until the next one…

Creator, Alex is a content writer at Moosend. Find out more on LinkedIn.
Photo by
Alesia Kazantceva on Unsplash

Catégories: News dév web

6 Awesome B2B eCommerce Website Examples You Need To Know

14 janvier, 2021 - 15:14

Offering an enthralling eCommerce experience to B2B customers requires a lot of hard work. In 2020, B2B eCommerce businesses generated 6.7 trillion dollars in sales worldwide. 

All those B2B companies who made billions must have something unique to offer to their B2B buyers. 

Being a B2B marketer if you’re struggling with your eCommerce store, it won’t hurt to learn from experts to do it in the right way.

In this article, we’ll reveal some of the great examples of B2B eCommerce sites from which you should take inspiration from.

By looking at these examples, you’ll get a clearer picture of what actions you need to take to stay relevant and be ahead of your competitors to win B2B online sales.

Amazon Business

Amazon Business is one of the most popular players in the B2B eCommerce world. It’s been around for decades and all of us are pretty familiar with its online presence.

Amazon Business – the B2B business side of Amazon hits $10 billion sales only in 4 years. It’s certainly too high to believe but it’s real.

It incorporates all those tools and features that any B2B eCommerce business needs. 

What makes Amazon Business so successful?

Easy to use. Amazon Business offers features including approval workflows, paying by invoice, Multi-user accounts, etc. There are plenty of benefits offered to buyers. They always try to bring innovation on the surface to improve the existing customer experience.

Noritex

The superstar of home decor, Noritex is a distributor, importer, and re-exporter who deals in all types of home decors, schools, religious, festivals, and textile items.

Nessim Btesh, the digital project manager of Noritex explained in a podcast throws light on his journey of taking his family business on a digital platform. 

Nessiam stated his family, in the beginning, was skeptical about taking their family business on a digital platform because of security issues. He faced resistance from his family’s side and didn’t support him.

However, last year when pandemic broke out and businesses started to collapse, Nessim took the opportunity and took his business venture on the digital market.

They began their eCommerce journey with Shopify and later on they shifted to ShopifyPlus. However, this vendor-based eCommerce platform wasn’t working for them so they started looking for other options that can fulfill their business requirements.

Unfortunately, they couldn’t find any so decided to build one from scratch. Nortiex built a custom eCommerce platform. They grab all the necessary information from various resources to deliver a quality customer experience.

Their custom-built platform is another successful example that every B2B eCommerce website must follow.

Alibaba

The Chinese overwhelming force, Alibaba is not only one of the biggest B2C eCommerce companies but it’s one of the largest B2B companies across the globe. Currently, it is selling products in more than 40 different industries in 240 countries worldwide.

The key to its success is innovation. The process started from building a business ecosystem with not only Chinese manufacturers but with the global marketplace too. 

Alibaba jumped on the eCommerce bandwagon in 1999 when the internet was barely used in China.

They build a system that can be scaled with business success. All the focuses on to fulfill customers’ needs. 

Alibaba connects sellers and buyers on their platform and they earn from commissions and ads. Its success is not because of its website but how they treat their customers. 

3DXTech

3DXTech is a well-known 3D printing company. They have designed their B2B eCommerce website in a unique invasive way. Generally, eCommerce sites prefer to use banners and popups to grab the attention of customers to increase sales conversion rates.

What they often overlook is these pop-ups and banners can be counterproductive and annoying. Well, that’s not the case with 3DXTech.

Their pop-ups are well-designed. They also provide free products to those visitors who provide them their email addresses. Moreover, the top banner on the website highlights products that are restocked.

They also offer rewards to customers on like and share on social media platforms or on giving reviews.

All they focus on is to clench the attention of customers and provide them what they’re looking for along with additional rewards and offers.

Chocomize

Chocomize is one of the most famous B2B companies that delivers customizable chocolate gifts to business owners who wish to promote their brand among their customers in a unique way.

The SEO experts working Chocomize are clever enough to increase their site’s Google rankings via on-page SEO tactics.

On visiting their awe-striking site, you’ll be amazed to see keywords like “custom chocolate square”, “custom chocolate coins”, or “custom corporate chocolate”. They customize and personalize their eCommerce Products and discount offers to enlighten their valuable customers.

They also focus on making the customer’s shopping journey better by offering discounts to those customers who place bulk orders. The “search by occasions” and “search by budget” options located on the menu bar are added to assist customers to find the right products within their budget.

Werner Electric

Werner Electric Supply has been doing business in this industry for decades. They do business in wholesale electrical products in the United States. They deal in hundreds of best quality electrical products which thousands of customers purchase every day.

Previously, Werner Electric customers used an online portal to place their orders. Placing orders via the online portal is pretty hectic since it was linked to their ERP. If customers want to place orders through their online portal they need to have some understanding of ERP.

To make this buying process easier, they have now completely digitized their customer’s operations. They took this step because they finally realized it was a difficult and time-consuming process. 

With the help of a project partner, they worked together day and night to launch their B2B business on an eCommerce platform. They did an in-depth analysis of their customers, employers, business objectives and goals.

All they aimed to deliver a seamless ordering placing process to improve the customer experience. 

By taking this aggressive approach, today Werner Electric is making billions and trillions by delivering quality customer experience.

Conclusion

We understand some of you might be skeptical about this idea of learning from other eCommerce websites. But we believe learning from these B2B giants will help you in finding flaws in your B2B eCommerce site so you can make it better to improve the conversion rate of your eCommerce website.

Catégories: News dév web

EaseUS MobiMover – [Review]

14 janvier, 2021 - 08:19

Apple devices are cool. But if you’ve ever switched to an Android device you know how much utility you’ve been missing out. We all have nightmares about “Syncing” our device with iTunes. Well, when there’s a problem, there are people who work on fixing that problem. 

EaseUS MobiMover, as the name implies, is a tool that’s made to make the life of an Apple device user easier. Simply put, EaseUS MobiMover is a free file transfer software for transferring files between an iPhone and a PC or vice versa.

As mobile devices increasingly enter into our daily lives, they act as our cameras, wallets, music players, and even as business tools. Despite all of that, most iPhones have a limited storage capacity and we can easily lose our phones. With EaseUS you can easily transfer file between iPhone and Mac to quickly backup your files, photos, music, videos, and more. 

EaseUS also allows you to easily transfer files between different phones. Let’s assume that you finally decided to upgrade your old iPhone with a new one, you’ll probably want all of your files on the new device as your phone is basically the passport of your daily life. 

You can also back up your Whatsapp conversations safely and securely away from prying eyes and export contacts from iPhone to PC. 

EaseUS is a fully-fledged iPhone file management platform and it’s main features include:

  • File transfer between an iPhone/iPad and a PC.
  • File transfer between two iPhones/iPads
  • iOS files backup and file restoration
  • Whatsapp chat & attachment back up. 
  • Access to your iPhone/iPad files from a PC.

On top of all of the features and use cases listed before, EaseUS MobiMover also allows you to download videos and audio files from over 1,000 supported websites. This is one of the main problems with iPhones. You don’t have any option to download videos if you want to watch them offline other than relying on shady websites that both risk your device and reduce quality. 

EaseUS allows you to download from sites such as YouTube, Twitter, Facebook, etc. You can even download your favorite audiobook to listen on the go. You can download these files directly to your phone or even download them to your PC. 

We have tested EaseUS MobiMover so you don’t have to. Prior to hearing about it, we usually had to make room while we were outside (our cloud storage was already full). Setting it up is not that difficult and once you get the hang of it, it becomes quite convenient to use. We were able to back up our entire phone in quite a short time and we could clear space in our device through our PC easily.  

All in all, EaseUS is a great tool for anyone who uses the iPhone extensively during their daily lives. Once you taste the peace of mind that comes when you know you can take as many photos or videos without worrying about opening up space and missing out on great memories. 

Catégories: News dév web

8 Typography Design Trends for 2021 – [Infographic]

13 janvier, 2021 - 17:08

Marketing employs a wide range of design tactics to catch customer’s eyes, resonate, and leave a lasting impression.

A marketer’s goal is conversion and they use every means possible to make that happen. Did you know that an incredibly powerful conversion design aspect lies in the art of typography? From serif to sans serif fonts, kerning, and size variations, the way your words appear dramatically changes the power of your message. 

Typography can propel a message forward and engage your audience. Maybe your type is hidden behind images pulling your audience in to decipher the full meaning. Or, perhaps you use a thick, bolded font to add weight to a certain element of a message. Transforming font is a creative power just as important as any other design aspect. 

So whether you use free and public domain fonts or splurge on designing an explosive and powerful new design, keeping in mind the latest trends can help make sure you stand out. 

The Word Counter team has just released their predictions for the typography design trends that will stand out in 2021. Check out this collection of 8 Typography Design Trends for 2021 that have seamlessly evolved traditional font styles into stunning modern types.  

https://thewordcounter.com/typography-design-trends-2021/
Catégories: News dév web

Good old days? Think again: 65 Best and Worst Vintage Advertisement Examples That Will Both Inspire and Annoy You

12 janvier, 2021 - 15:11

Ever wondered what was the first advertisements all about and how did it all begin? It all goes back to the 16th and 17th centuries when the first newspapers and magazines were published.

The printed advertisements for books and medicines represented the earliest forms of vintage advertisements featured in simple newspaper listings. Since then modern advertising began to take its final form embracing technology and new innovative ways. 

We live in a world that revolves around marketing. How you present your brand, product or service is a big deal when it comes to impressing buyers. Being able to offer an incentive that your audience can’t resist and your competitors can’t manage to achieve is a promise that’s hard to go overlooked. Since the only means of reaching customers is advertising, a careful combination of an effective advertising strategy, being able to convey a valuable message, and being visually appealing is what drives considerable business results. 

Credit: Joe Yates

Your product or service may be the best in the market yet that doesn’t mean much if nobody knows about it. That is why you need to find a way to build a connection with your potential customers in order to create awareness for your product or service and to increase your sales.

There is no question that advertising is the most potent determinant that has the ability to shape consumer behaviors and tendencies but was it always in the form we get exposed to today? Of course not. The components and characteristics of vintage advertisements were quite different and also bizarre compared to today’s modern Superbowl ads.

Photo via Mountain Dew/YouTube

Vintage advertisements were colorful, catchy, yet sometimes offensive and sexist. They are also known for promoting unhealthy habits like smoking by featuring babies in cigarette ads and incentivizing drinking sodas as early as possible, we’re talking about infants sipping Coca-Cola and 7 Up. Other striking signature components of vintage advertisements are having very long, storylike copies, funny slogans, large, bold headlines, and bright colors.

Sure, the clothes and hairstyles were nice and people looked cooler in vintage ads but they were also sexist, racist, and offensive. That is why we’ve handpicked an interesting collection of vintage advertisement examples that worked on our grandparents. It’s true that now we live in a world where you can’t say anything without someone getting offended. But we must warn you, some of these ads are nothing like that. Get ready to see some absurdly offensive ads that you won’t believe were real.

Best and Worst Vintage Advertisement Examples Photo Credit: Design Modo Source: Bored Panda Source: Bored Panda Photo Credit: Vintagraph Photo Credit: Design Modo Photo Credit: Vintagraph Photo Credit: Design Modo Source: Pinterest Photo Credit: Design Modo Photo Credit: Galerie bei der Oper Source: Pinterest Photo Credit: Vintagraph Photo Credit: Design Modo Source: Pinterest Photo Credit: Design Modo Photo Credit: Rockhurst Auctions Photo Credit: Design Modo Photo Credit: Vintagraph Source: Pinterest Photo Credit: Vintagraph Photo Credit: Design Modo Source: Pinterest Photo Credit: Vintagraph Source: Pinterest Photo Credit: Design Modo Photo Credit: Vintagraph Source: Pinterest Photo Credit: Design Modo Photo Credit: Vintagraph Source: Pinterest Photo Credit: Design Modo Photo Credit: Vintagraph Source: Pinterest Photo Credit: Design Modo Photo Credit: Vintagraph Photo Credit: Design Modo Photo Credit: Vintagraph Photo Credit: Design Modo Photo Credit: Vintagraph Photo Credit: Vintagraph Photo Credit: Design Modo Photo Credit: Understanding Slavery Photo Credit: Vintagraph Photo Credit: Design Modo Photo Credit: Vintagraph Source: Pinterest Photo Credit: Vintagraph Source: Pinterest Photo Credit: Vintagraph Photo Credit: Vintagraph Source: Pinterest Source: Pinterest Photo Credit: Vintagraph Source: Spectacled Marketer Photo Credit: Vintagraph Source: Pinterest Photo Credit: Vintagraph Photo Credit: Design Modo Source: Pinterest Photo Credit: Vintagraph Source: Pinterest Photo Credit: Vintagraph Source: Spectacled Marketer Photo Credit: Design Modo Source: Pinterest Photo Credit: Design Modo

Techniques and strategies used in the advertising industry came a long way since the 17th-century and advertisements underwent a noticeable evolution over the years. Even though advertising approaches have refined in the digital age, consumers still expect the same sentiments from advertisements today. While their audience craves a sense of emotional connection, and trust, advertisers are trying to build this connection by using vintage advertisement elements. Apart from some controversial and offensive examples, vintage advertisements managed to draw consumers in with techniques that are still useful today. In spite of negative connotations, there is still a lot modern advertisers can learn from vintage advertisements of the past.

These vintage advertisement examples gave us one good resource for design inspiration by setting out the basics of successful visual design. Some simply evoked our curiosity by being politically incorrect, weird, and shockingly offensive; whereas some were just interesting to look at and visually appealing.

Tell us in the comment section your favorite one and the ones that annoyed you the most. Share your opinion on why you think a brand would present itself in such offensive ways, why advertisers think that these would be successful and why buyers fell for them in the first place. 

Catégories: News dév web

3 Ways to Improve the Humanness of Your Brand

12 janvier, 2021 - 12:02

Few things define the 21st century as much as technology. This makes preserving a sense of the human touch an essential activity for every brand.

Businesses are working overtime to incorporate tech into their operations. Everything from customer relationship management tools to automated payroll software is redefining how we run our business. 

At this point, there are a few areas of business that technology hasn’t impacted. That’s why every business owner should make a concerted effort to maintain a strong semblance of humanity in their brand. 

Here are some of the best ways to help your brand improve its human touch.

1. Foster a Solid Call Center Experience

When discussing the humanness of a brand, things like sales and marketing typically come to mind. However, one of the most important areas to address is actually on the other end of the sales process. 

Your customer service is an essential part of your brand’s experience. It ensures that customers remain happy. It addresses their concerns, as well. Your customer service experience is also where you can nurture things like brand loyalty, repeat business, and referrals. 

If you have a call center that feels complex, calculated, and cold, it’s going to hurt your organization in the long run. Look for ways to breathe a sense of humanity back into your call center experience. For instance, you can:

  • Show that you value your customer’s time: You can do this by utilizing call center software to organize and streamline customer inquiries. This ensures that customers get connected with the right representative as quickly as possible.
  • Take advantage of opportunities for human interaction: The more you can interact with your customers in a one-on-one setting, the more human your brand will feel. One example could be implementing an interactive video option to personalize each interaction.
  • Train your employees to put the customer first: It’s important that you train your customer service reps to demonstrate active listening when interacting with a client. In addition, make sure each rep is both knowledgeable and up to date on the essential data required to answer your customers’ problems.

There are many ways to go about adding a touch of humanity into your customer service interactions. As you do so, the goal should always be to keep your customer service as personal as possible.

2. Infuse Your Company Culture With Human Attributes

Your company culture consists of a strongly held set of beliefs. These should be purposefully selected, cultivated, and shared across your organization. An ideal company culture encourages buy-in from your company’s stakeholders, leadership, employees, and customers.

If you have a well-established company culture in place, you can utilize it to perpetuate a human touch throughout your business’ outward-facing interactions. You can do this by setting up cultural standards within your organization that reinforce a sense of humanity. For example, some attributes to consider include:

  • Transparency: A company committed to honesty will reflect that in its interactions with the public. Rather than dodging questions and hiding information, a transparent organization will own up to its own mistakes and generally come across as human in its interactions.
  • Authenticity: A willingness to prioritize being genuine is one of the simplest ways to add a human touch to your brand. It encourages employees to be real with bosses, coworkers, and customers alike.
  • Customer-centric: An enterprise that puts the customer first is going to find it easy to exude a sense of humanity in its interactions. This comes through prioritizing sharing, caring, and listening to the customer.

Whatever the specific cultural touch-point may be, don’t overlook your company culture as a valuable tool in humanizing your brand.

3. Embrace a Cause

The modern concept of corporate social responsibility (CSR) has evolved in the last few years. However, it still refers to the concept of businesses embracing goals that prioritize the well-being of the environment, societies, and communities that they impact. While CSR initiatives should always put authenticity and ethics first, they can also be useful ways to show off your brand’s softer side.

For instance, consider a car manufacturer that commits to being carbon neutral by a certain point in time. This doesn’t just show that the organization is interested in preserving the environment. It also reflects a sense of compassion and care that is often lacking in a cold, heartless corporate entity. 

By embracing corporate social responsibility, you can show the public — especially your customers — that you care about more than the bottom line. It’s a message that is warm, inviting, and humanitarian in nature. 

Perfecting your call center experience, cultivating the right company culture, and embracing CSR initiatives are all excellent ways to improve the humanness of your company. Each one helps to introduce the human touch into your organization in a different way.

CSR initiatives create a general aura of interest in the welfare of your customers. Your company culture fosters basic human ethical behavior within your organization. A solid call center experience provides an ideal opportunity for that culture to shine out for all the world to see. Incorporating all three strategies into your company addresses its humanness from multiple angles at once. In the process, it ensures that your brand maintains a well-rounded sense of humanity no matter how much technology is being used behind the scenes.

Photo by ?? Claudio Schwarz | @purzlbaum on Unsplash

Catégories: News dév web

Does Apple’s New Lidar Sensor a Game-Changer for AR Apps?

11 janvier, 2021 - 15:44

Any time that there is a big tech release from Apple, users and journalists always center their attention on aspects of the gadget like size, pixel density, performance, and new features.

These characteristics are all important in their own right, but some smaller innovations tend to get overlooked and fall through the cracks.

This is what almost happened to the Lidar sensor in the iPhone 12 Pro. Visually, it is presented as a small black circle in the bottom corner of the phone’s camera unit, and you could easily mistake it for another lens or a quixotic flash panel. On the contrary, Lidar is something entirely different, and this small sensor has big implications for the future of AR.

What is Lidar?

Lidar is an acronym of sorts, standing for “light detection and ranging”. The technology centers around infrared imaging and light, with many tiny pulses being sent out and being registered when their reflections bounce back. It’s like sonar, except the waves being registered by the device aren’t acoustic, but rather light-based. By measuring the time and angles of the reflections, the Lidar device creates a 3D spatial image of how the targeted area looks.

Before we get ahead of ourselves in praising Apple’s innovative genius, we should mention that Lidar has been around for decades and is essentially 3D laser scanning, just under a different name. Still, Apple is the first major tech company to make the technology accessible to millions of consumers – first in the 2020 variants of the iPad Pro, and now with the iPhone 12 Pro.

Why this is important for AR

If you are familiar with augmented reality apps, you have probably come across those that project digital models on real-life surroundings by analyzing objects and surfaces and determining where the model could realistically be placed. Some of these apps are good at spatial accuracy, but none are perfect, and the built-in algorithms can be easily deceived with poor lighting or unusual textures. Lidar makes augmented reality much more accurate by relying on extensive sensor data instead of computed projections.

The impact of Lidar in real life

Any time that new tech comes out, it is often hyped up to be “the next big thing”, but consumers and enterprises can make a more accurate judgment call by looking at its real-life impacts, and not just marketing bluster. Here are some examples of how Lidar is already improving AR:

1. Easy measurements

Would you trust an app to make measurements of your home and its interior elements? If you answered no, you probably haven’t heard of Canvas. This mobile app makes the most of the Lidar sensor and takes measurements of home interiors (rooms, beds, accessories, etc.). It might not be accurate to the point of fractions of an inch, but it can probably save you from getting a tape measure in most cases when you need a measurement estimate.

2. Accurate digitizing of real objects

When you want to carry images of real objects over to the digital plane (e.g. for a presentation), the process can be a real hassle. First, you take the photo, then open it in an editor, cut along the edges of the targeted object, and only then carry it over. However, with the ClipDrop app that applies Lidar, you can “extract” objects from their backgrounds without having to manually trace anything. The app recognizes the edges of the object and captures it seamlessly.

3. A next-generation escape room

Escape rooms are fun, but you have to travel to select locations to enjoy them. However, with an app that scans your surroundings and determines where to project the rooms and sections of the walls, you can enjoy the experience even in your own home. ARia’s Legacy is one such app, and Lidar technology prevents the app from drawing borders or pathways for the escape room in unreachable places.

4. Bringing a new level of immersion to a childhood game

Games based on AR have already proven their worth on the market (think Pokemon Go and Wizards Unite), but Lidar makes them even better. For example, the popular children’s game “The Floor is Lava” has been reimagined in the Hot Lava app, which precisely measures and identifies the floor of a particular setting, and projects lava onto it, while leaving high objects and surfaces untouched.

So what does it all mean for AR?

As we have mentioned, built-in algorithms in AR apps can already analyze visual settings, but Lidar takes the process to the next level and leaves little room for imaging errors and discrepancies. All of this amounts to a more immersive and enjoyable experience for users. While the technology is currently supported on only two devices, all signs point to Apple continuing to invest in AR technology (including integrating it into Apple TVs and a rumored future headset).

Lidar may be nothing more than a trend and optional improvement at the moment, but if it makes its way to all forthcoming Apple devices, we could see billions of people enjoying everything advanced AR has to offer. A game-changing impact.

Photo credit; Apple.com
Creator;  Mikhail Scherbatko, creative writer for Program-Ace, an award-winning IT company with a 26+ year track record of success in AR app development

Catégories: News dév web

How to Adapt Your Warehouse with Sudden Changes in the Supply Chain

11 janvier, 2021 - 09:25

The COVID-19 pandemic has pushed companies worldwide to adapt their warehouse operations accordingly. The dramatic changes have uncovered vulnerabilities in what many companies believed were resilient processes. With rapid changes in demand, variable access to supplies, and changing health and safety protocols, it’s extremely important to tailor your warehouse operations to rapid changes in the supply chain. Here a few tips to help you do that:

Prepare for the Unexpected 

Always be prepared for unexpected changes in demand. And that means you should always be ready for practically anything you might face. Consumer purchase behavior can change instantly, so it’s advisable to be ready for both an unexpected uptick in demand and an unexpected drop. Think about expanding your inventory to incorporate items that your customers may require during a crisis like a pandemic, national calamity, and terrorist attack.

 Such events can easily change how your warehouse operates. Develop contingency plans to ensure your employees understand the steps to take in times of crisis. You may have to take extra health and safety measures, concentrate on purchasing and selling new items, or adjust the process of order fulfillment to curb the spread of the disease. For easy adoption of new guidelines, it’s important to invest in employee training.

Branch Out and Deal with More Suppliers 

The pandemic has forced many companies to rethink how they source their products. When the virus was ravaging through China in late 2019 and early 2020, it was almost impossible for some businesses to get the products and materials they required to meet the ever-growing demand from their customers.

You can avoid finding yourself in such a situation by branching out and working with more suppliers. The objective here is to ensure you’re not restricted to one supplier or region. Consider working with local suppliers and those working in different regions of the world. For instance, if you’re looking for a reliable supply of HVAC parts, you can partner with a supplier such as Cold Air Central or other both local and distant suppliers. That way, when the distant supplier has challenges delivering supplies that you need, the local one will step in.

Perform a Warehouse Audit

Your primary goal should be to make your warehouse as efficient as possible. And that starts with performing an operational audit. How long does it take to complete your supply chain processes? Are your products organized well? Is order picking quick and seamless? These are some of the questions you need to ask yourself when running a warehouse audit. But if you’re not confident you can do a great warehouse audit, then go ahead and outsource that task to a professional.

Be in Full Control

It’s important to be in charge of your business in times of a crisis, rather than depending on the government or other external parties. Stay on top of things as you embrace the new normal, but don’t wait for an overnight solution to your challenges. You have to put in some work to make your warehouse operations effective and resilient. You can buy additional safety equipment if your budget allows it. You can also automate some repetitive and labor-intensive processes, and choose new shipping routes to work through the crisis and outsmart your competitors.

Carry Out Thorough Employee Training

 If your employees lack proper training, even the most reliable technologies and efficient processes won’t deliver value for money. Have well-structured training programs that concentrate on technology and effective utilization of available tools in place. These training programs should also emphasize safety and promote innovation.

Protect Employee Health and Safety

 Keeping employees healthy and safe should be a top priority. Don’t jeopardize the health and safety of your workers just to continue delivering products and raking in profits. Instead, leverage the most recent safety information to develop effective safety measures for your warehouse. Review the nature of the activities at hand and come up with a way to minimize person-to-person contact so that you can curb the spread of the virus without compromising efficiency. Ensure there are enough hand sanitizers, face masks, and other relevant personal protection equipment in your facility to protect your employees.

Key Takeaways

The supply chain isn’t fixed. That means it can experience sudden changes. That’s why it’s important to adapt your warehouse to unexpected changes in the supply chain. The 6 aforementioned tips are a great place to start.

Catégories: News dév web

The Top Trends in Video Editing

11 janvier, 2021 - 08:50

Video editing has improved with the advancement in technology and caters to the requirements of the audience. Creators of videos are doing all that they can to ensure that they meet the new standards.

From using the template more extensively to focusing on camera motions, light, and color, they are leaving nothing behind to ensure that they stick to the latest trends in video editing.

InVideo makes use of all the trending software and styles to give you a professional-level video. Video editing is a time-consuming thing, and it is important too. When you incorporate the latest trends in video editing, then this will ensure that your video is updated and meets the latest market trends.

Live streaming of videos will continue to be in demand

Videos are dominating YouTube and other social media platforms. When there is live streaming of videos, it helps to improve customer engagement. It has been noticed that if it is a live video, then users are more inclined to watch it as compared to a video that is pre-recorded. Users like it if they can interact with the presenter when it is a live video. The interactive features of videos are also going to be the next trend in this space now. Live streaming is popular, and this is now the best way in which you can connect with an audience. You can also adjust the content based on the requirements of the audience.

You cannot rise without a content marketing

Personalized videos are the new trend in video editing. When the brand personalizes a video, it helps to cut costs. This is also one of the best in the video marketing trend.

4K videos are popular 

4K videos are on the rise in trend. Advanced images make your videos of the best quality. The 4k images are capable of offering a superior view and let you offer optimum quality videos that can be done with the latest tools of video editing.

Your videos should tell a story

Social media sites are streaming with the video story feature. Also, if you think that you can pass a message easily through a video then make use of animation to make your story even more interesting. Humans like to be said something visually. The online video editors let you create these animated videos and make them suit your business or your style.

Videos edited for mobile optimization

People are watching videos on all gadgets, and thus you need to make sure that your videos are optimized for mobile, tablet, and various other gadgets. The latest video editing tools let you show your videos on all devices.

Video editing is live

Live video editing is trending that lets you use the essential features that can capture videos at varied angles and in varied positions. Live video editing lets you edit and air the videos in real-time.

Explainer videos are popular

Explainer videos are great that are highly effective to pass on any information. They do this rapidly and easily. It could be anything like to explain how to play a game or review about a restaurant. Explainer videos have become popular with various social media users. The short length of the video is easy to share

Reduced costs

It takes very little cost to record and to produce a video. Many video editing tools let you make videos at a minimal cost. All that you need is a smartphone, a microphone, and a video editing software that lets you make attractive videos.

360° Videos is the trend       

360 videos are trending today, and the low cost per video is effective and is worth investing in as it is one of the tops in the latest video editing trends.

Writing Video Content 

You must transcribe your video content, so it is optimized for SEO. If you transcribe your video for YouTube, then this can help to rank the video higher. If the video transcribe is written well, then it helps the search engine to detect the keywords which let people find the relevant information.

The video can do the thing for you. You can take your videos to reach the audience by making them searchable. Add links to your video or make use of the video editors, these are some features that are provided by video editing software.

Transitions

The video software developers are now adding various effects to the videos. These transitions make your video stand out and look professional.

Summing Up

Video marketing is capturing the entire world, and it has become the biggest tool in video marketing. To promote and make your videos to rank, you need powerful tools like InVideo uses to meet the fast-paced trending in video editing.

Written content fails to capture the attention that video content can. Social media makes it easy to reach out to the target audience. YouTube lets independent video creators make videos as well. There is a huge platform to let people share their creative videos online.

However, even after making the best videos, you are not able to come into the limelight, then it is possible that your video is not good to look at. Maybe your videos are lacking professionalism which is failing to capture the required attention.

So go ahead and try out these video editing trends and incorporate them into your videos. It will let your videos stand out and also reach several viewers and make them rank higher on the search engine.

Photo by Ryan Snaadt on Unsplash

Catégories: News dév web

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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn