When we talk about social commerce, the two terms – social media and e-commerce instantly strike our minds. And rightly so. Social commerce is the integration of e-commerce in social media platforms, and it is also the next big thing every business will prioritize.
And we say you get started before everyone does. If you are an e-commerce brand and sell products online, then you probably know the functionality, hassles, and benefits of e-commerce. And now, there is a new way of marketing – social commerce.
In this blog, we will tell you all about social commerce, and why you should introduce social commerce strategy into your e-commerce business.Why Introduce Social Commerce Into E-Commerce Marketing?
In today’s times, the shelf value of new inventions and discoveries is comparatively lower than what it used to be. People are looking for new things to explore and new technologies to rely on.
There used to be a time when shopping online used to seem impossible, but in the past years, we have seen not only a terrific boom and acceptance of e-commerce as a concept but also online shopping becoming extremely mainstream. People trust e-commerce stores, and that’s something you can use as a brand to your benefit.
Here is why you should introduce social commerce into your e-commerce marketing strategy.It Widens Your Customer Base
Setting up a social shop is a great way to widen your customer base. Social commerce helps brands to sell their products through social media. This means your audience can be as wide as you want, and you can effectively reach a much larger audience. You can run social media campaigns and contests and directly use the generated content in your social shop.A Great Strategy To Build Trust
Gaining brand trust is the most important strategy in building any e-commerce brand. A social shop can gain the confidence of customers in a much better way than any other strategy. You can use user-generated reviews and visual content like images and videos as social proof and build a credible reputation for your brand. Brands can create an ecosystem of transparency and genuine customer feedback to keep customers coming back for more.Makes The Shopping Process Easy
Social commerce has many amazing benefits, but the best one has to be the smooth shopping process it provides. It is the most convenient way to shop because social commerce makes the shopping process faster and smoother. Many platforms provide features such as the buy button and in-app checkout; social commerce removes any distractions and lengthy and unnecessary steps for the shoppers.How To Introduce Social Commerce Into E-commerce Marketing?
Now that you know the benefits of integrating social commerce into your e-commerce marketing strategy, let us talk about how to introduce social commerce into your e-commerce marketing strategy.
Many social media platforms allow users to set up social shops on social media and let you sell products directly through social media. Other than that, many e-commerce tools out there help brands sell their products socially rather than through social media.Instagram
Being the top social media platform of the decade, people use Instagram avidly to explore and search for brands and products.
By setting up an Instagram shop for your brand, you can invite an unmatchable audience and eventually increase conversions.
There are many ways you can you Instagram’s social commerce feature, such as the Shopping Tags enables businesses to tag their products in posts and stories. This is a more direct way.
You can also sell products through the ‘Shop Tab.’ This is a separate space where shoppers can browse and buy products that are listed by the brand itself or collaborators.E-Commerce Tools
Another way to introduce social commerce into your e-commerce strategy is by relying on e-commerce tools like Taggshop. You can use this highly functional tool to create a shoppable feed of UGC or social content through a singular source like a hashtag or user handle and attach it to your e-commerce website.
With this way of social commerce, you get to flaunt your social media presence and attract more customers to trust your brand.Over To You
E-Commerce is still a big thing in the market world, but as it is said, change is the only constant. It is important to keep constantly evolving and changing your brand’s implementation strategies. It is important to know where your e-commerce business is in terms of growth.
Social commerce is that new big thing every industry is hopping upon because of its unmatchable benefits and scope in the future.
By now, you are well aware of the functionalities of social commerce, and we hope this blog helps you implement it in your strategies.
If you are a journalist, chances are you have a lot of deadlines, work on a tight schedule, and looking for a way to make your research process easier and faster. HARO might be your best option if you need high-quality sources to complete your story as soon as possible.
As listed on HARO’s website, media outlets using their services include Reuters, Time, Wall Street Journal, New York Times, ABC, and others. As you can see, many impressive legacy media names are using this platform.
But how does HARO work precisely, and how can it help journalists? Let’s find out more.Crash Course: What Is HARO?
HARO is short for “Help a Reporter Out” – an online service for journalists to get the necessary feedback for their news coverage and for experts to get valuable media coverage. This platform is owned by Cision, a global provider of PR and marketing intelligence.
HARO is helpful for journalists because it enables them to connect with experts in the fields relevant to their reporting. This platform connects stories with sources to save effort on both sides, so both industry experts and journalists get the most out of it. It’s a win-win.How HARO Works
All you have to do to start with HARO is sign-up, provide all the necessary information about yourself, and you are ready to go.
Once your account on HARO is all set up, you will be able to post a query and wait for the responses to arrive. Sources receive queries via email three times a day. Once relevant sources receive and see your question, they can contact you and send you a pitch. From there, you can decide which ones you want to use and which you’ll toss away.
HARO was initially created for journalists, but now bloggers, content writers, and influencers can also use it to get in touch with expert sources. This platform is also useful for brands since they want to connect with reputable media outlets to get their name out there.
If you’re a journalist and are still unsure about this service, you can always learn more about HARO’s pros and cons to make an informed decision. For this article, we’ve listed seven key ways HARO service can assist you in your journalistic endeavors.Provides Access to Trusted Sources Pexels
Companies are always looking for ways to gain high-quality backlinks to their websites since it is one of the best ways to grow their business by ranking better in search engines. That’s why businesses won’t risk putting their company’s goals in jeopardy. Also, getting covered by highly trusted, established media outlets helps them reach wider audiences and advance their brand image and awareness.
That is why people answering queries always try their best to provide you with valuable information. HARO also has strict standards and a vetting process regarding sources, so you can be assured that your journalistic integrity stays intact.
According to their website, sources must have proven competence in a topic relevant to the query they are responding to. Furthermore, they must thoroughly clarify why they are a subject matter expert before making their pitch if it is not obvious from their title or the company they work for.Simplifies the Search for Knowledge Pexels
Sometimes you need answers to specific questions. It can be challenging to reach out to someone new with these questions or know whether any of your existing contacts have the information you need. That’s why sending out a HARO query might be your best ticket to finding what you need to complete your task.
No matter how peculiar your question might be, you’ll likely find someone who can answer it quickly since many users are constantly looking for journalistic queries.Builds Relationships Pexels
As previously mentioned, HARO benefits both sides of the aisle – journalists and sources get the best out of their cooperation. Journalists get more insight into their topics, while company leaders raise brand awareness by gaining media coverage.
HARO is also beneficial for you as a journalist to build relevant relationships inside the industry. Getting in contact with expert sources gives you an opportunity to network and find amazing people you can cooperate with on future projects.
By building long-lasting and trusting relationships with people who provide you with unique quotes and information, you can gain access to the best industry news whenever you need it.Builds Authority and Credibility
Readers want well-researched and authentic content. It’s always a good idea to back your story up with facts. With the sea of information out there and countless media sources publishing new stories daily, it is essential to stand out and position yourself as a relevant source. That’s where HARO can help you.
You build up your journalistic authority and credibility with relevant quotations from industry thought leaders.Various Options to Choose From
HARO helps journalists connect to more sources than they would otherwise have access to. You’ll probably receive at least 50 pitches in the first few hours when you send out a query. The number of pitches can go up to hundreds on the same day if you work for an outlet with a high domain ranking.
Sometimes, that can be overwhelming, as it takes a lot of time to sift through all the pitches and pick out the best ones. Overall though, it is good to have multiple options. That way, you can filter out pitches based on their relevance and get the one that works the best for your story.Budget Friendly
Using HARO, journalists can create an account and get answers to their queries without spending a fortune.
If you’re on a tight budget, getting uncostly access to quality sources is the way to go.Saves Time Unsplash
Journalism is a perfect mix of research and writing abilities. However, if you are someone who likes to spend more time crafting and perfecting your articles, HARO is a great way to save up some of your precious time.
This platform allows you to spend more time writing and less time looking for sources. That way, you can dedicate your efforts to the thing you love doing most without that much hassle.Wrapping It Up
HARO opens you up to a large pool of opportunities and perspectives from all walks of life. Remember to stay critical and examine all sources well to find the right fit.
Now that you know about HARO and all the benefits it can provide you, you can upgrade your journalistic skills and provide your readers with the best sources and well-researched, thoughtful stories.
Entrepreneurship demands substantial time and focus. There are so many responsibilities to take care of that it’s easy to fall into a “set it and forget it” mindset when it comes to your website. Unfortunately, this is a quick way to lose the attention of potential clients and customers.
Think of your website as a digital business card. This is the first stop for someone interested in the services or products you offer. Additionally, search engines favor websites that are well maintained and up to date. That means you’re likely to appear higher in search results for keywords that pertain to your business.
If you’re in a highly competitive industry (think real estate or sales), it’s essential to put your best foot forward. The more clicks you get, the more likely you are to drum up new business. Ready to get to work? Here are eight quick ways to improve your website today.1. Update Your Design to Reflect Current Trends
Like anything else, web trends come and go as technology improves. The design of your website should reflect today’s style.
This should include a user-friendly navigation bar and several different pages or sections that explain who you are, the services you provide, and the best way to get in touch. A digital portfolio that demonstrates your expertise is also helpful to have.
While an eye-catching color palette or custom graphics are beneficial, the most important part of website design is having clean and concise formatting.2. Start a Blog
Blogging is no longer considered a diary for YouTubers and other online personalities. Maintaining a high-quality blog with relevant industry information is one of the best forms of digital marketing.
According to search engine data, having a blog on your website increases your chances of ranking higher by a staggering 434%.
While it may feel like a daunting task, use your expert knowledge to produce content that will inform. Average blog posts fall somewhere between 1,000 and 2,000 words, but there are many ways to simplify the process. Posts in the form of lists perform well, making it easy to provide results-driven content.3. Take Advantage of SEO Practices
SEO stands for “search engine optimization.” Although the term focuses on website traffic, SEO is customer-centric. It enables us to better understand what people are searching for and the types of content they prefer to engage with.
Although you can hire an SEO professional to assist with keyword research and analytics, there are several free and low-cost tools available. Keywords are phrases that people search for if they’re browsing businesses like yours. Using the right keywords thoughtfully will help your website rank higher in a search.
Be sure to end each blog post with a powerful CTA (call-to-action). This is a short phrase that encourages your audience to take a certain step. Whether this is making an appointment or a purchase, it typically includes a clickable link. Most marketing professionals also encourage making your CTA easy to find with bold fonts, contrast colors, or a button.4. Include Visual Multimedia and Tools
Gone are the days of long blocks of text and a simple stock photo. Websites have come a long way, and today, they’re interactive and highly dependent on multimedia.
Whether your industry lends itself to video or other forms of imagery, look for opportunities to create an engaging experience for your website visitors.
For example, a real estate agent may choose to incorporate a user-friendly commission calculator. A retailer may use interactive shopping cart buttons to engage with customers browsing for items.5. Check for Responsiveness and Speed
Slow websites can instantly distract from even the greatest content. If users find it difficult to move across the various sections of your website, they’re more likely to close the browser. Click through your pages and ensure they’re responsive and loading in a timely manner.
In addition to engaging people instantly, a faster website will appear higher in search engines. Again, modern technology makes it imperative to keep up with trends and usefulness.6. Make It Mobile Friendly
We all spend more time on our phones than ever before. When people visit your website from a mobile device, can they navigate with ease? If not, you risk losing their attention before they even find the information they need.
A professional web designer can work with you to create a website that has the right formatting across the board, regardless of device type. If you’re looking to do it on your own, there are templates available through providers such as WordPress, Weebly, and Wix.7. Capture Visitor Information
Who are your visitors? What are they looking for? How can you help them?
These are important questions to answer because it will impact your business, let alone the content you provide.
Give your website visitors a way to stay in touch. For example, request an email address with the promise of special offers or business updates. This can be in the form of a pop-up or a designated box at the bottom of the page.
Don’t forget to also include links to your various social media pages. This is another great way to stay in touch with your customers or clients.8. Monitor Your Competitors
Keep an eye on the competition to ensure you’re offering the ideal experience for your customers (both on and off your website).
Identify which companies are like yours and visit their websites from time to time to uncover any new tactics or features. Although you want to stand out, it’s important to know that you’re keeping up with other businesses in your industry.Put Your Best Foot Forward
After you’ve revamped your website, it’s important to maintain it. Set a date to review it once per month. This can be a simple run-through to ensure all of your links are working and loading times are optimal. In addition, set an annual review date to freshen your content and build a plan for blog posts and other additions to your website.
Today, businesses are looking for innovative ways to be more competitive and keep growing. Keeping costs low and boosting sales are the two mantras that are being adopted by corporate honcho’s worldwide.
One of the rising trends that are being increasingly adopted in the current scenario is remote working. While remote working has its challenges in terms of accountability and maintaining an organization’s work culture, it promises immense benefits if adopted correctly. Being available to guide the team members, similar to a physical office is one of the best ways to go ahead, if you want to set up a remote workforce.
What’s also making news in these competitive times is the use of virtual assistants to manage the small, recurring but crucial tasks that take up too much time for business owners and managers.
Virtual assistants handle small, recurring, and crucial tasks to increase productivity. Moreover, hiring a virtual assistant is less expensive as compared to hiring an employee. You can also save a lot on overhead costs since they are not required to be present physically in an office.
Many companies offer virtual assistant services, making it difficult to choose the professionals who are best for your business from such a sizable pool.
In this blog, we’ve compiled a list of the best virtual assistant service providers to assist you in your search. But first, let’s define who a virtual assistant is and what their job role entails.Who is a Virtual Assistant? Image Source: Freepik
A virtual assistant is a trained professional who works from the comfort of their own home or office. It’s the same as hiring an employee but with far more flexibility.
Depending on their and your schedules, they may finish their work during regular business hours or at different times throughout the day. They can complete several tasks for your company. They may also assist with more complex tasks typically completed by professionals across industries like marketing or finance.
Your needs will determine the services a virtual assistant offers to your business. Almost all virtual assistants are capable of doing administrative and general tasks.
Virtual assistants can perform the following tasks, among many others:
Their services are simple:
Establish your business’ unique needs first. Often, you are aware that you require a VA but are unsure of their precise purpose beyond a few jobs. Do not fret, though! Over a few weeks, you will find plenty of tasks to take off your to-do list and give to your assistant.Determine the Qualities You Want
Instead of focusing solely on a candidate’s past employment history, the interview process should comprise questions about how they will respond in various situations.
For example, what would they bring to a team if they were on it?
How would they react if something unexpected happened?Select a communication method and strategy
Adopting a platform and communication style that you both adhere to is among the most important ways to keep lines of communication open. Communication is essential in any relationship; therefore, establishing a process that works for you is crucial.Take a Test Run
Since virtual assistants are frequently employed on a month-to-month basis, a trial run or probationary period is simple to set up. A brief test example makes it simple to judge a VA’s attention to detail and critical thinking. The VA can gradually be introduced to routine tasks as well.Look for someone familiar with your industry
The ideal virtual assistant know that to assist you in connecting with your audience, they must comprehend the nature of your company. Thanks to this understanding, they can learn about your strategy and contribute in the most valuable ways.
Hiring a virtual assistant is quite similar to hiring any other employee you want to add to your team, with a few minor adjustments. Once you establish a process that you and your assistant are clear on, working with a virtual assistant will change your business and allow you the time to focus on tasks that will make you money.
Coming back to the topic at hand, let’s discuss the top virtual assistant companies worldwide.Top three virtual assistant companies worldwide Wishup
Wishup is a pioneer in virtual assistance services. It helps entrepreneurs and small business owners focus on their core tasks and grow their businesses, while its virtual assistants take care of all their administrative and everyday tasks.
It hires only the top 1% of all applicants and trains them in over 200 skill sets. Wishup serves 500+ small businesses in the US and has an average service rating of 4.8. It offers Virtual Assistants, Bookkeepers, Software Developers, and Software Testers who work remotely for companies in the US.
It offers the option of full or part-time virtual assistants depending on the clients needs. Hiring a VA is comparatively easy with Wishup; you can get one on board within a day.
Benefits of hiring a Wishup virtual assistant;
From its headquarters in the United States, Fancy Hands provides dedicated virtual assistance to clients worldwide. This straightforward and open virtual assistant service is ideal for those who require regular assistance but do not want to deal with the hassle of a lengthy contract.
Fancy Hands offers two different types of requests. One is a Standard request for 20 minutes of work. These requests work best for projects requiring extensive back-and-forth communication or for research.
Aside from that, there are Active requests for ongoing tasks. These requests may be carried over to the following month if not used.
Users can also request repetitive tasks scheduled daily, weekly, monthly, or weekday. In addition, users will receive an email from Fancy Hands one day before the request giving them the option to skip or cancel it.
Like most virtual assistant services, Fancy Hands bills a small monthly fee based on the overall volume of requests; however, the business also provides discounted annual rates. In addition, a dedicated virtual assistant can be requested by users, who will be charged per minute and with whom they can communicate using any tools they choose.
Working with Fancy Hands does come with two drawbacks. First, they charge by the minute for their live requests, and second, that the standard requests more extended than 20 minutes require authorization.Zirtual
For business executives, Zirtual provides specialized virtual assistants with US bases. Because of its relationship-based business model, customers can build enduring relationships with their dedicated assistant, or ZA.
With Zirtual’s flat-rate, monthly, and annual plans, there is no need for a lengthy commitment.
Because of their administrative and technological expertise, its virtual assistants can handle administrative tasks more effectively and quickly, freeing you up to focus on your expertise. Furthermore, all virtual assistants are American citizens with college degrees who live in the United States.
Based on their prior knowledge, expertise, and interests, Zirtual’s assistants receive additional training in what clients require.
The skills include scheduling and managing meetings, events, travel, PowerPoint presentations, expenses, and invoices. They also include managing social media, web research, content management, content creation, and website upkeep.
The assistants have completed ongoing training in various tools. After the selection process, you can begin using a virtual assistant within a week.Wrapping up
A virtual assistant is the key if you want to boost business productivity while saving on your hard-earned money and time.
Once you are ready to welcome a virtual professional into your business and life, follow these steps to hire one:
Determine your needs: What do you need assistance with? Create a list of tasks you want to delegate to a virtual assistant.
Select a VA platform: Look over the virtual assistant platforms mentioned above and select one. A free trial is available on some platforms (like Wishup). Register on their website and schedule a free consultation to get started.
Hire your virtual assistant and collaborate with them: Once you’ve done that, you’ll need to explain to them what needs to be done and how you want them to go about doing it. You won’t have to deal with all the hassles associated with onboarding and training because these professionals are already qualified.
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No matter how tough the job market may seem, there are always ways you can stand out in the crowd. What if we told you there’s an easy way to make yourself memorable for any job you applied for? If you’re hoping to be the next president or CEO, we might not be able to help. But for the rest of us, getting a personal message in front of the hiring managers is the ticket.
How can we do that? The simple answer is to create your own online resume website. A personal portfolio gives you the ultimate flexibility to choose what to say and how to say it. The best part? Not many job applicants have figured out this trick–or at least, not many have bothered to do it.
Here’s a look at why every job seeker should have their own website. Plus, we’ll look at some things you’ll want on it and how to put one together easily.Why Should Every Job Seeker Have a Personal Website?
The traditional documents you submit during a job search each have their purposes. First, the cover letter introduces you to your potential employer and makes that vital first impression. Its purpose is to set the hook.
Your resume or CV is also important. It starts reeling that big fish in. It provides the statistics of your training, education, and work background. Beyond an occasional interesting data point, employers can’t tell much about you from either of these documents. What they do, however, is prove whether or not you’re qualified for the position in question.
The problem for hiring managers, then, is obvious. Many jobs have over 100 applicants–some have thousands. Your cover letter and resume will prove or disprove if you meet the qualifications, but it might still mean that dozens or hundreds of applicants are left with you.
Everything left in the hiring process comes down to soft skills–are you really talented, and are you a person people want to work with? How do you show a hiring manager or future coworker that you have real skills? That you can communicate clearly, and work well with others?
In some fields, it’s very common to create online portfolio websites. These are usually associated with artists, photographers, or video producers. In these fields, just having a resume isn’t enough. Anyone looking to hire you needs to see the work you are capable of, not just where you went to school and where you worked last.
However, you can apply this same logic to every job applicant in every field. As we all know from experience, a website can be anything. It can be a gallery of photographs, a writer’s portfolio of best works, or a sampling of successful business projects with graphs and charts. However you dream it, you can make it on the web.
When you think about it, not putting such a uniquely personal and customized item in front of a hiring manager is silly. If you want the job, an online website with a personal introduction is a surefire way to get an in-person interview. Anything you can do to tip the odds in your favor is worthwhile, especially if it’s a proven and effective tactic.
Statistics seem to bear this out. Hiring managers want to see more personal portfolios, and they regularly admit that they are memorable and catch their attention. But only a handful of applicants bother to put one together.What Should a Personal Website Include?
So, we can agree that an online website is an important part of the job search process, but what does it need to include? Unfortunately, there’s no easy answer since all industries and job requirements differ. But if your site has one overarching theme, it should be, “What does the hiring manager want to see?”
Keep in mind that if an employer has come to your site, they’ve probably already had their interest piqued. Your job is then to seal the deal and not mess anything up.
Start by creating a mission or a focus for your site. Think about what you need to accomplish with it, who will see it, and how you intend to communicate with them. For most job applicants, this will include that you want to prove you are qualified for the job, good at what you do, and easy to work with.
Think about what your hiring manager would most like to see from an applicant. Can you share any work projects that prove you would be exceptional in this new job? At the very least, you can show that you can create a beautifully designed website that is free of errors! If you include examples of clear communications (writing, infographics, videos, or whatever it is you do) and some personal touches that show a little personality, then you’ll be on the right track.
Whatever you do, don’t overlook the small stuff. Spelling, grammar, and dead links matter! Keep your site design clean, simple, and professional. Don’t post things you don’t want an employer or potential employer to look at. Many professionals make multiple websites, each with its own focus and purpose.
Finally, make sure your website includes a follow up action of some sort. For a job applicant, it might be as simple as having your contact information at the bottom of each page. This way, if they’re inspired to call you in for an interview, it’s easy for them to do so.How Do You Make a Website?
If all of this has you signing up for an HTML web-building course, hit pause on that. Making a website has never been easier, thanks to web-based design tools.
Pixpa has over 150+ professionally-designed templates to choose from. You can create a professional website easily and include any element you want – all with drag-and-drop ease of creation.
When compared to other website builders out there, Pixpa gives you more options and more flexibility. As you create online portfolio elements, you can progressively get more advanced. The possibilities are endless on the platform, and integrating complex content is much easier than doing it elsewhere.
However, the best thing about Pixpa is the ability to customize the content to meet your needs. You’ll have access to beautiful, professionally-made templates. But you also have the power to change anything quickly and easily to make it your own.Conclusion
If you’re in the job market, there’s no reason not to have a personal website. It can be a portfolio or a simple introduction and polished application. But the ultimate goal is to provide you with a unique product that your potential employers will enjoy and remember. Once they’ve clicked your link, there should be no doubt that you’re a superstar with technology. You can build your own beautiful website, and you can communicate effectively. That’s an excellent place to start with a new employer, don’t you think?
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The word “outsourcing” frequently carries a bad reputation. Businesses often employ it when relocating jobs across borders to save money. This is partially true, but it’s not the complete picture. Another definition of outsourcing is hiring independent contractors or freelancers to perform tasks outside of a company’s core competencies. Outsourcing is growing in popularity for a variety of reasons, particularly when it comes to offshore outsourcing. This blog post will look at a few causes of this expanding tendency.What is Outsourcing?
“Outsourcing” refers to contracting with a company or individual outside one’s organization to provide goods or services. Typically, businesses outsource functions that are non-core to their business model or operations to focus on their core competencies. The most common types of outsourcing arrangements are offshoring and nearshoring.
Offshoring is contracting with a company or individual in another country to provide goods or services. Typically, businesses offshore functions that are non-core to their business model or operations to save on costs. Nearshoring is contracting with a company or individual in a nearby country to provide goods or services. This outsourcing arrangement is often used when businesses want to maintain control over the outsourced function and when cultural similarities make communication and coordination easier.
The growing trend in outsourcing can be attributed to many factors, including the following:
Offshore staffing agencies play a vital role in outsourcing and help you avoid spending the time, energy, and money necessary to find, train, schedule, and manage extra workers. Instead, while you focus on completing more work, the recruitment agency takes care of all the procedures and formalities.
Agencies offering offshore staffing solutions assist candidates with their mobilization and employment for such positions while offering specialized assistance to small and large enterprises seeking to hire offshore personnel.What are the benefits of outsourcing?
There are many benefits of outsourcing, especially offshore outsourcing. The most significant benefits include cost savings, access to skilled labor, increased efficiency, and improved quality.
Cost savings is one of the most commonly cited reasons for outsourcing. When done correctly, outsourcing can lead to a reduction in labor costs. This is because businesses can source labor from countries where wages are lower than in developed economies. In addition, companies can save on costs associated with employee benefits and training.
Access to skilled labor is another significant benefit of outsourcing. By sourcing labor from other countries, businesses can find workers with the necessary skills and qualifications. This is often difficult in developed economies where talent competition is high.
Increased efficiency is another benefit of outsourcing. When businesses outsource specific tasks or functions, they free up time and resources that can be used more effectively elsewhere. This leads to increased efficiency and productivity overall.
Enhanced quality is another advantage of outsourcing. Outsourcing done right might result in better-quality goods and services. This is so that companies may select suppliers who have a track record of providing high-quality goods and services and have access to a global talent pool.What are the risks of outsourcing?
There are many risks associated with outsourcing, particularly when outsourcing to countries with lower labor costs. These risks can include the following:
Language barriers: If you’re outsourcing to a country where English is not the primary language, communication difficulties can make it hard to get your message across or understand instructions.
Cultural differences: There can also be cultural differences that make it challenging to work together effectively. For example, different countries have different ideas about punctuality, work ethic, and acceptable levels of customer service.
Quality control issues: When you outsource, you give up some control over the quality of the provided good or service. If standards are not followed or if there are flaws in the finished product, this could be an issue.
Increased costs: While outsourcing can save money on labor costs in the short term, it can also lead to increased costs if problems arise or quality control issues must be addressed.
There are some reasons for a growing trend in outsourcing, especially offshore. One of the key reasons is that it can help businesses to save money. When companies outsource their work to another country, they can often take advantage of lower wage rates. This can help to reduce overall costs, which can be passed on to consumers in the form of lower prices.
Another reason for the growing popularity of outsourcing is that it can help businesses to focus on their core competencies. By outsourcing non-core activities, companies can free up resources that can be better used to focus on areas that are more important to the company. This can help to improve overall efficiency and competitiveness.
Finally, many businesses are turning to outsourcing as a way to gain access to new markets and talent pools. By working with an offshore provider, companies can expand their reach into new geographic markets and tap into new pools of skilled workers. This can help them to grow their business and stay ahead of the competition.Conclusion
There are many reasons why outsourcing has become a growing trend, especially offshore. It can be a cost-effective way to get quality work done for businesses. For employees, it can provide more opportunities and flexibility. And for countries like India and the Philippines, it can help boost their economies. Whatever the reason, outsourcing is here to stay and is likely to continue growing in popularity in the years to come.
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Want to build a mobile application? Wondering how to build it cost-efficiently and quickly?
The answer to this question is using cross-platform applications like React Native or Ionic. These frameworks allow you to target both iOS and Android using the same codebase which saves a lot of time and effort.
In this blog, we will discuss in detail the difference between React Native vs Ionic which will help to find out which is better. We will also discuss the advantages of both Ionic and ReactJS. By the end, you will get to know which framework is best for mobile app development. So let’s get started.What is React Native?
React Native is an open-source UI software framework developed by Meta Platforms. It provides a smooth and responsive user interface by reducing load time to a great extent. React Native mobile app development is faster and cheaper to build apps in React Native without compromising the quality and functionality. It helps build a fully functional app for Android and iOS in less time using just one coding language. It is used by popular apps like Facebook, Skype, Instagram, Tesla, Walmart, Discord, etc. So till now, you have got a basic idea about React Native it’s time to discuss the advantages and disadvantages of React Native for mobile app development.Advantages of React Native
Some of the common advantages of using React Native are mentioned below:
Ionic is an amazing framework to develop hybrid applications. It provides a lot of benefits and allows the development of mobile applications that work seamlessly. Some of the other advantages of using Ionic are:
In this section, we will discuss in detail the difference between Ionic and React Native. On the basis of these differences, we will conclude which is better for mobile app development.
So how to decide which framework is good for your project?
Choose Ionic if you are planning to build a desktop or web app and performance optimization is not very crucial for your project. Also, your development team is comfortable with web technologies. On the other hand, go for React Native for mobile app development if your development team is familiar with React, and performance optimization is really crucial for your project. If you are still confused then get in touch with a trusted mobile app development company and get guidance from their experts.
The post React Native vs Ionic: Best Mobile App Development Framework in 2022 appeared first on noupe.
Starting a business in the digitalized world without a quality modern website is almost impossible. The web resource represents your product/service in the online space, demonstrating your offerings to potential customers.
Recent statistics indicate that 70% of projects miscarry due to insufficient management. Furthermore, only 2.5% of projects are accomplished as was defined initially.
In order to get to the part of positive statistics, it is worth involving a solid development approach, as well as the high competence of specialists who participate in a web project. Understanding the roles of each member will help you in the proper allocation of work and resources, which is sure to result in a successful web product.
Let’s dive deeper into the description of the web development team, as well as the flow the experts participate in.Web Development Essential Team Composition
Of course, website development is not possible without the appropriate expertise of the team members. First and foremost, you need to choose technical partners with solid experience and a portfolio that reflects your needs.
When opting for custom development, otherwise known as development from scratch, the list of teammates for your team may vary depending on your industry, scope, and project concept.Business Analyst
This expert gathers the client’s requirements at the initial stage. Such teammates analyze the market, determine the current web development tendencies, and plan the right strategies on what functionality to comprise in your solution. Together, the customer and the BI expert consult on the fundamental purposes of a web resource, what functions it should perform, and which requirements to meet. After gathering these comprehensive details, BI specialists roughly calculate the cost to build a website.UI/UX designer
Creates the UX and UI design of the site. Such experts are those who determine the future appearance of your website interface and its visual conception.
If we consider the design separately, the UX specialist creates a prototype through which it becomes clear the placement of layout elements, the functionality of the web product, and the tools required for its functionality, are implemented later by developers. The UI expert visually designs the prototype to make it stylish, attractive, friendly, and understandable to the user.Frontend Website Developer
He is also a layout designer. It is impossible to develop a web project without such a specialist in the team to create the site. The main task of the layout developer is to convert the designer’s rendered layouts into HTML using CSS and scripts. It can be said that the appearance and visual perception of the web resource depends on the front-end developer, who has made it up according to the layout.Backend Website Developer
Also called a programmer. He is also an indispensable specialist in the team for creating websites. The task of the backend engineers is to implement all the ideas of the designer, making them operable, have working tools, and be compatible with the layout. Thanks to the programmer, the website is able to solve the set tasks To illustrate, for the customer side we may refer to ordering, buying, and paying for goods, integration with CRM, sending data to the server, administration, etc.
Depending on the complexity of the project and the amount of realized options and functions, a team of frontend and backend specialists is employed. For example, when the developers of online stores are required, the team may include several frontend and backend specialists, especially if it is planned to create a large-scale e-commerce resource. Yes, it happens that an expert is excellent at both the layout of the software and hardware part of the project. In this case, such a professional is considered to be a full-stack developer and, as a rule, independently develops an online platform.Project Manager
The team for the creation of the site, as we have already found out, includes different specialists, each of whom has its own range of tasks, speed of work, temperament, etc. And this team, as practice shows, needs control. Therefore, you need a Project Manager to support communication, both within the team and with the customer. After the development in the future, such employees will need to deliver the website, and discuss challenges which will also have to be explored and resolved with the client.
The project manager’s tasks are as follows:
Responsibility for the final result is delegated to the Project Manager because this expert takes on the functions of control and management of the project, removing this responsibility from the client.Quality Assurance Engineer
A specialist of this kind will check the finished web product for errors. A considerable number of different tests are used for this, manual or automated. Then, according to the information provided by the tester, the program will be refined and corrected.Website Promotion: Required Teammates
Let’s now get acquainted with the experts you will need to promote your website and make it rank higher in the search engine.SEO Specialist
Another individual on the team needs to develop and promote a website. The task of an SEO specialist is to optimize the results of the developers so that the website created by them is attractive to search engines and is promoted in an organic, free search.
To do this, SEO expert performs a range of the following activities:
SEO expert provides an opportunity for a search engine to see the web resource, index it, understand the subject, and show its users that it will be helpful. After all, even the best website developers, as practice shows, do not really take into account the work of the requirements of search engines.Internet Marketing Specialist
This integral teammate is able to form a strategy for the development of the website on the Internet. Without a marketing specialist, it is not easy to choose the correct vector for promoting the project. The main task of this specialist is analytics:
Without filling the site with practical, relevant information, it is difficult to imagine its promotion. That is why the team often involves a content manager. His job is to add to the website texts, images, photos, videos, and other content, the design of new pages. Also, his functions may include proofreading and editing the articles provided by the copywriter.
Unlike the previous participants, without whom it is impossible to do, the content manager’s function is not narrowly focused. Often they are delegated to a frontend developer or SEO specialist.Wrapping Up
The team for web development is the factor that primarily determines your project’s success. It’s essential to include the utterly required expertise to design a competitive and sought-after web product. Besides, you should focus on the specialists’ competence and experience before starting the cooperation.
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Providing a straightforward, intuitive user experience (UX) is key to the success of your blog, e-commerce site, or online journal. Without a clear sense of direction, users will turn to alternatives and your bounce rate will skyrocket.
You can improve your UX dramatically by optimizing your website’s navigation standards based on consumer behavior. You can use consumer data to track bounce and trace the customer journey from the landing page to the exit page.
You may need to complete a UX audit to get a more accurate understanding of consumer behavior. A UX audit will assess factors like accessibility, mobile formatting, and broken links on your site and improve your website’s navigation standards.Ethically Obtaining Consumer Data
Data collection is a hot topic in website design. You need accurate data to ensure that your site is operating optimally, but you can’t overreach and infringe on consumers’ privacy.
In reality, most website designers and administrators end up collecting more data than they need or can reasonably use. This can be an issue if you experience a data breach or if you have a security flaw. Assess your current data collection strategy, and ask yourself the following:
Answering these questions will give you a sense of whether or not your current data collection strategy is ethical. It may also make your strategy more efficient, as you’ll cut down on unnecessary or unusable data that is slowing down your decision-making process.Interpreting Consumer Data
Using the consumer data that you’ve obtained ethically is key to optimizing your website’s navigation standards. However, many marketing departments and website administrators don’t fully understand how to improve navigation based on consumer behavior data.
You can start website navigation analysis by tracking and recording inbound traffic sources. Starting with traffic sources allows you to estimate the effectiveness of your SEO strategy and will give you an idea of who, exactly, is making it to your website.
Filter your search results to remove “fake” traffic, and refine your search to learn more about the folks who make it to your site. Being thorough at this stage will save you time in the future, as you’ll know if consumers coming from social sites are bouncing once they see information like prices, or whether there’s an issue in your navigation menus that is preventing pay-per-click users from finding the information they are looking for.
Once you’ve filtered users and understood your consumers, it’s time to track and navigate the consumer journey through your site.Tracing Consumer Journey
You can increase the accuracy of your consumer journey by creating journey maps for your website. A journey map will identify things like:
A detailed journey map will identify the navigation that your ideal user will take and help you spot moments when users deviate from the course you set them on.
You can assess your consumer’s actual journey using Google Analytics (GA4). Use GA4 to assess path exploration using the “explore” panel on the GA4 homepage. This will allow you to see the actual pathways that real users have taken to land on your pages.
Filter these results as many times as you need to assess the effectiveness of your pages. Combine these insights with things like the length of the user’s session and the bounce rate of certain pages. If you find that some pages have high bounce rates or an excessively long “dwell time”, you likely have a problem with your navigation standards.
If the results of your pathway exploration assessment are concerning, you need to complete a general UX audit.General UX Audit
A general UX audit can transform your site structure and optimize your consumer journey. Start by assessing your current UX standards and compare them to the established navigation best practices:
An audit of your current navigation principles shouldn’t take too long. You already have the hard data that points toward problem pages, so you can find the issue and experiment with different ways to present navigation options.
Once you’ve assessed your navigation options, complete an audit of your site structure. Highly hierarchical sites are suboptimal from a UX and SEO perspective. While categorization is useful, strict hierarchies can produce silos and isolate some pages from the rest of your site. Try connecting silos with horizontal linking that helps users find the information they need.Accessibility
Accessibility is essential for website design and maintenance today. Millions of users have some form of disability that changes the way they interact with your website. This means that cherishing accessibility can lead to a higher ROI on your web development spend and improve your brand image.
When auditing your website navigation for accessibility, consider the following:
Creating an accessible website will help improve your navigation metrics and ensure that all users can interact with your content in the way it is designed.Mobile Formatting
Mobile formatting can be a real headache for website designers and administrators. Mobile sites have a limited amount of space to use, and you don’t want navigation menus to take up the entire page.
Providing an intuitive, user-friendly mobile experience is imperative. When designing a mobile site, try to minimize the amount of scrolling and typing users have to do. Repetitive scrolling can cause mobile users significant pain and lead to inflammation and swelling in users’ thumbs and fingers.
Give mobile users a better UX by utilizing classic mobile site design options like the “hamburger” menu icon and adding text-with-icon buttons so mobile users can see the information that they want to access.Conclusion
You can use consumer data to trace your customer journey and identify issues. Use key insights like bounce rate and dwell time to identify areas of concern. When revamping your site, stick with classic options like the “hamburger” menu icon and ensure all your navigation tools are fully accessible.
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CRMs and CMSs are both essential business tools. CRM software provides valuable insights into how your customers interact with your business. While CMS software helps you create and manage your website and other digital assets.
When choosing a CMS or CRM, it’s helpful to know the differences between them and how they can complement each other to grow your eCommerce business. In this post, we’ll explain the key differences and benefits of CRM vs. CMS software to help you decide which is right for you or if you need both.What is CRM software?
CRM (Customer Relationship Management) software is a single source of truth that helps you track and manage your customer relationships throughout the sales cycle. Examples include Salesforce, Zendesk, Pipedrive, and SAP. Some VoIP service providers like 8×8 also offer integrated CRMs.
A CRM stores valuable customer information, such as their names, contact details, past interactions, and more. It pools information from your different business channels, organizes it, and provides detailed analytics and forecasts to help you give customers a seamless experience.Why do you need CRM software?
CRM software uses marketing automation to streamline your sales processes and improve productivity. Your employees can focus on nurturing leads, creating content, and other vital tasks to generate revenue for your business.
Also, by tracking interactions across channels, CRMs give sales representatives a clear picture of where each customer is in your sales pipeline. That way, your reps know when?and how?to follow up with each prospect.What is CMS software?
CMS (Content Management System) software helps you create and manage your website content and other digital assets. Examples include WordPress, Joomla, Shopify, Squarespace, and Wix.
A CMS provides back-end and front-end functionality to manage and publish your online content. So, it’s often the first type of software a business invests in.Image sourced from Zippia Why do you need CMS software?
CMS software comes with customizable themes and templates, meaning you can update content with a click. And, since the templates are responsive, your website will look great on any device.
With a CMS, you can schedule when and where to publish each piece of content. Plus, you can integrate your CMS with popular business tools like AWS and HubSpot, or use plugins for a ton of extra features. You can also link it with your UCaaS (UCaaS meaning, Unified Communications as a service).
A CMS also comes with built-in analytics to track the performance of your website, from traffic sources and bounce rates to how many people view your video customer support page.CRM vs. CMS: How does the software differ?
The main difference between CRM and CMS software is that a CRM manages customer interactions, while a CMS manages your website and other content. But there’s a bit more to it than that?starting with how the software is priced.Price
CRM platforms usually charge per user per month with monthly or annual billing. Some CRM products come with a limited free trial period, such as Salesforce. Others, like HubSpot, offer a free CRM, albeit with limited features.
The price of CMS platforms varies hugely depending on the level of functionality you need. CMS pricing ranges from free, open-source software to enterprise-grade software costing hundreds or even thousands of dollars per month. So, be sure you’re only paying for the features you need.Business use
CRM software is primarily a sales tool, so it’s ideal for companies looking to improve the customer experience throughout the sales cycle.
A CMS gives you the tools you need to market your business, from website building and blogging to email marketing and videos. So, it’s a must-have tool for any business looking to enact an effective eCommerce content strategy to attract and retain customers.Image sourced from SelectHub Features
CRMs and CMSs also have very different features, although they both offer automation and analytics tools.CRM
A CRM comes with a range of features to track and manage your customer interactions. The most common capabilities are:
A CMS provides a variety of features to create, update, and manage your content, including:
If you’re a small eCommerce business looking to grow or you mainly rely on inbound marketing, it makes sense to invest in CMS software first. Or, if you mainly rely on outbound sales, you’ll probably want to start with a CRM.
As your business scales, you’ll need to invest in?and integrate?both types of software. For instance, say you sell multiple line telephone systems. With your CMS, you can create marketing materials and other content to entice customers to buy them.
Your CRM will then store the details of each sale. Plus, you can analyze the data to inform your future marketing campaigns and improve the buying experience.Image created by writer CRM and CMS: Better Together
Rather than looking at it as CRM vs CMS, the two software can complement each other. CRM and CMS software are very different, but they both give you the tools you need to grow your brand.
A CRM helps you streamline your sales process, organize customer data, and generate insights to improve the customer experience. A CMS, meanwhile, enables you to create, edit, and manage your website and other digital assets to generate sales.
By integrating a CRM with a CMS, you can optimize your sales funnel and earn your customers’ trust. And that’s great for your bottom line.
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Digital marketing continues to be one of the primary forms of consumer outreach. Its methods, such as websites, certainly tend to be more accessible to a wider range of businesses than many analog methods. Even small enterprises have the ability to reach a genuinely global audience without decimating their budgets. Not to mention that brands can now create impactful video and textual content without seeking out relationships with television networks or publishers.
But does this mean that traditional marketing should be discarded as irrelevant? Far from it. Both digital and analog practices have important roles to play in the current landscape. Even when traditional tools aren’t appropriate, the methods and ideas behind them can help make digital practices more effective.
Let’s dive a little deeper into this idea by exploring what digital marketing still has to learn from traditional approaches. How can you utilize this knowledge effectively in your campaigns?Recognize the Differences
The first step is to gain a better understanding of what separates these approaches to advertising. When marketers assume false equivalencies between traditional and digital marketing methods this prevents either from being effective tools. For instance, thinking of search engine optimization (SEO) as just another form of billboard is both inaccurate and unhelpful. While both can be used to raise visibility, they each have different roles in achieving this. SEO is more akin to improving statistics in a way that demonstrates to search algorithms that your marketing materials present value to searchers. While a billboard is a static brand statement that is intended to immediately grab attention.
Learning about the key differences between these marketing methods isn’t just about selecting the right tools for your campaigns. It also helps you to embrace these variations in ways that benefit your strategies. It also empowers you to truly understand what aspects of traditional marketing you should aim to transfer into your digital approach wherever possible.Make Meaningful Connections
The first and perhaps most important thing digital marketers can learn from traditional efforts is the focus on building meaningful connections. Too often, digital marketing is aimed at gaining engagement from as wide an audience spread as possible. Unfortunately, the methods and tools used to achieve this forgo the genuine human connection that is so often found in analog marketing.
If you think about it, traditional marketing can’t rely on the potential for consumers to revisit content later or bookmark pages. It has to gain the trust and enthusiasm of audiences in a short space of time. As a result, traditional marketers tend to lean into messaging and tools that enhance the recipient’s emotional connection to the brand. This can often be made more meaningful by traditional tools that are more physically integrated into the audience’s lives, like their daily newspapers or the billboards they drive past every day on their commute to work.
Digital marketing really needs to gain a better handle on forging those meaningful connections. Videos and podcasts can be informative while also utilizing audiovisual elements that induce positive emotional responses. When digital marketers partner with influencers, they should prioritize those with more than a surface role in their followers’ lives.Focus Locally
Among the key differences between digital and traditional marketing is the potential reach. Purely online campaigns have the advantage of the potential to connect with a global audience. There are certainly opportunities for global campaigns with analog tools, but these tend to be more expensive and a little unwieldy. As such, traditional marketing practices usually have a far more localized focus.
This localization doesn’t necessarily mean traditional marketing is inferior. In many cases, it allows marketers to make more relevant and impactful pitches to consumers. When brands reach out to customers in limited geographical areas, the content and visuals can be tailored to the preferences of local demographics. Sponsorship of local teams and events can also mean the brand gains invaluable community recognition that wouldn’t usually be achieved through social media marketing.
There is starting to be greater recognition of the importance of this approach, with localized SEO becoming more prevalent. Nevertheless, this still focuses on search engine rankings and discovery. Digital marketers need to learn from traditional marketers’ approaches to gaining footholds in communities. This could certainly involve performing outreach to online groups or subcultures or partnering with live-streamed events like esports tournaments.Incorporate Analog Approaches
The differences between digital and traditional methods should be recognized and embraced. However, it’s always worth exploring whether there are elements of analog approaches that can be directly transplanted into digital tools. After all, there are certain traditional methods that continue to be effective despite rising digital dominance. Delivering the substance of traditional marketing in a digital manner can help brands gain the best of both worlds.
It’s important to be mindful in your approach here, as not every tool is suitable for this kind of digital transference. One analog method that is worth exploring in digital realism is the sales mail-out. Analog direct mail is most effective when it provides recipients with personalized value. This often involves coupons based on consumers’ purchases or information in an area of niche interest. Therefore, your email marketing campaigns shouldn’t just introduce your company and provide a call to action. Offer value via sales emails by including a piece of informative or entertaining digital content or a unique discount code for their preferred products.Conclusion
As a digital marketer, it is vital not to dismiss traditional efforts as irrelevant. While some of the tools are different, this doesn’t mean the methods and intentions can’t still be useful. The first step should always be to gain a better understanding of the differences between each to avoid making unhelpful false equivalencies. Digital marketers must find ways to enhance the emotional value of their content to make similar meaningful connections to traditional counterparts. By the same token, having a more local digital focus can bring brands closer to communities. Not all analog practices can make a good transition to the digital landscape. Nevertheless, marketers should take the time to explore the opportunities and ideas traditional approaches offer.
The post What Digital Marketing has to Learn from more Traditional Efforts appeared first on noupe.
Performance marketing includes any paid online marketing campaigns that businesses pay for based on the action taken by ad viewers. It’s a highly targeted marketing strategy that ensures a performance-based return on investment.
Both performance marketing and traditional marketing work for the same desired outcome, but the key difference is that you only pay if your campaign achieves a specified result. As a B2B company, it is important to use a results-driven marketing approach such as performance marketing.What are the benefits of B2B Performance Marketing?
Establishing clear goals is the key to any successful marketing campaign. Before allocating a budget to performance marketing, it is important to identify the goals and understand the results you can expect from them. The basic goals of performance marketing campaigns are:
These platforms ensure that the impressions and engagement come from the audience that is most likely to be interested in your business and convert. Along with metrics like engagement metric likes, comments, and shares you should also track CPM – Cost Per Mille or Cost Per Thousand impressions.
It can be used to inform the top of the sales funnel customers since native ads are shown to users based on their interests and viewing history. Due to its nature of imitating the rest of the content on the site, native ads get more clicks than traditional advertising.
Here are a few KPIs to help you track the performance of your affiliate marketing campaigns – Click-Through Rate (CTR), Conversion Rate, Cost Per Action (CPA), Average Order Value (AOV)
Target specific keywords your target users might use and pay to appear as search results for those keywords. Search advertising platforms charge you only if a user clicks on your ad.
Here are a few KPIs for you can track to measure the success of your performance marketing campaign:
Create your B2B performance marketing campaign in 5 simple steps:
With any digital advertising campaign, businesses are looking to get the most bang for their buck. Performance marketing ensures that you only pay when you receive some value – such as an impression or a click. It’s a better and optimal use of your marketing budget because you don’t pay for ad campaigns unless it generates engagement.
Back in the day, business trips were strictly confined to work. Business travelers’ daily schedules were overflowing with long hours of meetings, conferences, and client interactions. Hence, they got increasingly burnt out, stressed, and frustrated.
However, companies are striving to improve employee travel experience these days. This has given rise to traveler-wellness-oriented trends like Bleisure. Bleisure (business+leisure) is a term used to describe business trips that combine work and leisure activities.
Post-pandemic, business travelers are increasingly gravitating toward bleisure travel. According to a study by The American Hotel and Lodging Association, 89% of business travelers plan to add a leisure component to their business trips.
As glamorous as it may seem, managing work and leisure simultaneously can be daunting. First, you have to ensure your company is on board with the idea. If affirmative, you must plan the trip so that work and leisure don’t overlap. Moreover, you have to find ways to have fun without compromising productivity.
To help you handle all this easily, here are a few tips on how you can manage work and leisure together:Check the Company’s Travel Policy
Bleisure travel is a relatively new concept in the corporate travel management world. Most companies have not figured out how to incorporate it into their travel policy. According to a GBTA poll, 88% of travel managers say their company’s travel policy does not include a bleisure component.
There is a fair chance that, like most companies, your organization might not have any provision regarding the duration, scope, and reimbursement of bleisure in their travel policy.
In such cases, your company will consider all the leisure-related expenses you incur during business trips as out-of-policy. Therefore, you will not receive any compensation for such claims. Moreover, you can warrant a reprimand from the HR/Travel manager if there are many out-of-policy expenses in your expense tracking software.
Hence, you should check the company’s guidelines before planning any bleisure trip. You can skim through the policy document for bleisure-related terms and conditions. Additionally, you can double-check with your travel manager if you don’t find any relevant information in the policy document. This way, you can spend within the travel policy limits and avoid expense submission mistakes.Ensure You are Protected
Traveling for business entails various risks. Whether visiting a domestic or international destination for work, you can find yourself facing troubles like sudden civil unrest or a mass health emergency.
In such cases, the company’s duty of care is to ensure you escape danger unharmed. However, when you add leisure to the equation, complications can arise. Your company may not have a proper bleisure travel support system in place.
Hence, before traveling, you should clearly understand what your company’s duty of care plan covers regarding business and leisure. You should also check whether the business travel insurance plan includes leisure activities.Prepare a Detailed Itinerary
Planning a bleisure trip can be quite a handful. You have to find ways to accommodate work and leisure activities. Moreover, you must do it in a way that neither work nor fun overlaps with the other.
For instance, if you are traveling to the Bahamas for a two-day business conference, you might want to enjoy the beaches. You may also want to participate in adventure activities like Kayaking and windsurfing. However, managing work and all these activities requires a precise schedule to help you divide your time.
Therefore, instead of creating a rough list of activities, you should prepare a detailed bleisure itinerary. Your bleisure itinerary can include all the details of a corporate travel management itinerary along with leisure activities.
Preparing a detailed itinerary can be strenuous and highly time-consuming. However, once you have a plan of action, you can be confident about your trip.Pack Carefully
Packing for a bleisure travel is very different from packing for a business trip. Business trips are shorter and are limited to getting the job done. Hence, you only need to pack formal business clothes and work essentials like your laptop and documents.
However, bleisure trips usually last longer and include a variety of activities. Other than meetings and conferences, you might want to explore local tourist destinations. Or you may go thrill-seeking through adventure sports. Hence, you must pack more extensively while being mindful of luggage limitations.
A pro tip for bleisure packing is to keep versatile clothes you can wear for both work and leisure activities. You can pack your clothes using packing cubes to save space.
Also, use multi-port USB chargers to avoid carrying multiple charging devices. Moreover, pack safety gear and a basic first-aid kit if you plan to indulge in adventure sports.
If remembering all this seems daunting, create a packing checklist to ensure you carry every essential item.Prioritize Work
Bleisure travel allows you to relax and work simultaneously. However, sometimes you may have to choose between leisure and business. For instance, a deadline on a significant client project might force you to work beyond official hours. Which means you have to skip a few late-night cocktail parties.
While missing out on such events can induce major Fear Of Missing Out (FOMO), you must prioritize work. Always remember that the trip’s primary purpose is to accomplish organizational goals. So, if you can’t naturally accommodate leisure activities without disrupting the work schedule, don’t do it.Get Proper Sleep
While traveling for work, your day is jam-packed with activities. You have to prepare presentations, attend conferences and meet multiple clients. Additionally, the schedule becomes even more hectic when you factor in leisure activities like sightseeing. Due to this, you may become sleep deprived.
Sleep deprivation is a bigger problem than it seems on the surface. It can adversely affect your mind and body, resulting in nausea, irritability, forgetfulness, and many other issues.
Hence, you should take all the necessary steps to get 7-9 hours of uninterrupted sleep to ensure physical and mental wellness. Only when you are healthy will you be able to function properly.
Here are some things you can do to get good sleep:
If you plan to combine work and leisure, staying at a single hotel is not the best idea. The reason is that the hotel you choose in the workplace may not offer access to significant local attractions. Moreover, if you are traveling to Europe, where various countries are just a short train ride away, you should not limit your reach by staying in one place.
Therefore, once you are done with the business part of your bleisure trip, shift to a hotel best suited for fun. You can use the company-provided travel and expense tracking software to find policy-compliant hotels according to various locations in your itinerary.Utilize Weekends
While traveling for work, you are responsible for achieving the company’s goals. There is a fair chance that business projects may occupy most of your trip, leaving you with no time to enjoy leisure activities. In such cases, smart scheduling can help you out.
If you get to plan your business travel, make sure you take advantage of the weekends. You can do that by scheduling the trip to begin on a Monday so you can arrive on the previous Saturday. Or you can ensure that it ends on Friday so you can have two extra days to enjoy before returning to the office.Bleisure Travel is the Norm.
Incorporating leisure in your business trips can help you relax and avoid burnout. So you should take full advantage of the extra resting time and enjoy the adventure activities thoroughly. However, you must manage it so that fun activities do not interfere with work. The tips mentioned above can help you juggle work and leisure seamlessly.
Above all, remember that a bleisure trip is your company’s incentive for you. So work hard and play hard.
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It’s that time of the year again! If you were looking for a new tool to use to elevate your business, now is the time. Black Friday is just around the corner and we have gathered our favorite tools that have special discounts all throughout this week.
Make sure to close in on these deals before it’s too late! Whether it’s email marketing tools or WordPress plugins, you can find a suitable product for your business and workflow.Jotform
Jotform is one of the most widely-used form builders out there. Create surveys, collect payments and automate workflows with this versatile tool.
Use their many templates to get started on your forms and integrate them with your favorite apps to help your business grow. All of its features are free but if you would like to upgrade your limits and storage, the paid plans are %50 off during Black Friday and Cyber Monday.Offer
Sender is an easy-to-use email marketing tool that lets you set up and launch your email campaigns in minutes. Even if you’ve never done it before!
Pound-for-pound it blows its competition away with a rare combination of high-end premium features and cost-effective plans. It is ideal for small and medium-sized businesses and e-commerce companies and features integrated low-cost SMS messaging too. Receive 20% off all plans with code FRIDAY.Offer
SocialBee is a social media management tool that allows users to create, schedule, and post content to every major social platform from one place.
Say goodbye to manual posting and time-consuming tasks—it’s time to centralize all your tasks within one platform and maintain a consistent posting schedule with utmost ease.
Pair SocialBee’s social media tool with their concierge services for social media creation, content writing, and engaged growth to take the hassle out of your work and improve your marketing strategy in no time.Offer
Newoldstamp is the leading email signature management platform that enables businesses to create, customize and deploy brand-consistent signatures across the entire company.
Newoldstamp turns emails into a powerful marketing tool. It allows you to drive traffic to your website, generate leads, upsell products, and announce online and offline events by adding clickable links, beautiful banners with CTAs, and interactive buttons to your email
This email signature software offers seamless integrations with Google Workspace, Exchange, and Microsoft 365. Use Newoldstamp to create an online email signature that will look awesome on most email clients and all devices.Offer
MySignature is an all-in-one email signature and email tracking platform. It allows you to easily create professional email signatures and make your business emails stand out from the crowd.
With MySignature you can build brand recognition by turning yourself and your team into brand ambassadors. Embedding a unique email signature will help you advertise the products or services in a more efficient way. Increase brand awareness, create trust, and boost credibility by creating personalized email signatures with your logo/photo, banner, contact information, links to social profiles, and calls-to-action.Offer
SmartrMail is the highest-rated email app on the Shopify app store. Its easy email composer paired with its powerful automation builder makes it the best tool to increase your sales this Black Friday and Cyber Monday. Discover why so many Shopify merchants rave about our customer support experience and book a call with our team to discover the app here.Key features
Install SmartrMail now to get 30% Off your first 6 months on all paid plans as well as the free migration of all of your subscribers, your email design, and all your existing email automation. Redeem this offer via this link. Noted: This BFCM offer applies to new users only.Wappalyzer
Wappalyzer’s products provide sales and marketing teams with tech stack insights and tools for lead generation, market analysis, and competitor research.
We track thousands of web technologies across millions of websites. We know who uses your software and that of your competitors.Offer
Use code “NoupeBF75” at checkout to take $75/month off any of our plans:
Discount valid for the first 12 months of your subscription. There are no contracts and you may cancel at any time. See their pricing page for more details.ZeroBounce
ZeroBounce is an email validation and deliverability platform. Validate your email list with 98% accuracy, test your emails to see if they land in the inbox, and get useful subscriber insights with this award-winning tool. ZeroBounce has validated 13+ billion emails and serves more than 200,000 companies around the world – including Amazon, Netflix, and Sephora. Verify 100 email addresses free, every month.Offer
This Black Friday, ZeroBounce offers 40% free extra credits, on top of any number you buy. The credits never expire and you can use them to validate, score, or get subscriber activity data on your email list. Bonus applied automatically. Valid November 22 – November 30.Hive
Hive is a leading project management tool that helps thousands of teams work faster in today’s hybrid work environment. Hive brings all of your workplace tools to one single dashboard, so you can manage projects, chat with coworkers, send emails, and even start Zoom calls without ever leaving the window. Hive is more than just your classic project management software – it’s the future of work productivity.Offer
Hive is offering 22% off annual subscriptions of Hive Teams, the all-in-one plan including project management, task-tracking, note-taking, and many other collaborative features. Use the following promo code at checkout to redeem the offer: BLACKFRIDAY22Debutify
Debutify is growing! Our vision is to become…
The All-in-One eCommerce Toolkit For Brand Owners. We’re on a mission to give you all the sales and marketing tools you need —at every stage of your eCommerce journey.
SendPost is an email delivery service. It provides developers, businesses, and ESPs with a solution to reliably deliver, measure, and optimize emails. They have API SDKs in 14+ programming languages. You can use their API to send and validate emails, measure stats and manage domains/IPs. You can get detailed deliverability stats to keep an eye on your deliverability and fix it before it dips down.Offer
Mailtrap Email Delivery Platform is an end-to-end sending and testing solution built for developers. Mailtrap Email API allows you to timely deliver emails from any application and monitor deliverability via insight while storing 60 days of email logs for better troubleshooting.Offer
Take advantage of Maltrap’s Black Friday & Cyber Monday deal using the “BFCM22” promo code:
We hope this list saves you time by using these productivity-inducing tools and saves you money this holiday season by taking advantage of their offers! We believe all of these products deserve to be looked into as they can genuinely help with your workflow and boost your business.
Do you offer any online courses? Are you concerned that someone might steal your content? Did you know that $50 million is lost annually to piracy by the developers of online courses?
Protecting your content online doesn’t involve any mysterious science. You always run the risk of having something you post online stolen. Most of the time, it would just be a matter of copying and pasting, recording the screen with a program, or downloading a PDF.
So, how would you safeguard your online content? Here are some suggestions for safeguarding your online course.Challenges with Copyright for Online Courses
This is a significant issue that affects not only the online course market but also much bigger markets like the movie and music industries. Even the biggest video streaming services from the biggest corporations in the world are not immune to this issue, despite the billions they spend on research and development. Once you have logged in and have access to the content, it is still easy to download it from services like Netflix, Disney+, or Amazon Prime. If you are able to view the content, it must no longer be encrypted, at least not on your computer. The content has to be decrypted before it can be shown on a monitor. And that’s when the content is most at risk of being stolen.
More or less sophisticated technology, such as easily installable software, can be used to commit theft. It might be as easy as taking a screenshot of what is displayed. Because it is an unsolved issue, no company in the world can do anything about it. But it doesn’t mean you have no options.
Here are some easy methods to test out.Use the safe course hosting platform from Heights
An online course management system called Learnyst Platform offers a secure setting for your videos and content. Learnyst automatically protects videos you upload inside of lessons so they can’t be embedded or played outside of your program. This means that only students who registered for your online course created accounts, and made payments will have access to it. Additionally, videos that you upload to the Learnsyt Platform can only be viewed; they cannot be downloaded.
In order to prevent students from sharing a link for downloading with others, Learnsyt Platform also protects your digital downloads by not displaying any public or private URL for the download file. Additionally, you can view the IP addresses that downloaded a product from a specific account. These are just a few of the measures we take to protect your intellectual property.
Each Learnyst participant in your course receives a special ID and password. They won’t need to remember numerous usernames and passwords because they can use this to access the course from both desktop and mobile devices. Your courses will have an additional layer of security because each URL connected to them will only be accessible for a brief period of time.
The most recent encryption method, L1 DRM, safeguards all of your content. Videos, PDFs, and other file types fall under this category. Learnyst completely restricts access and usage by unauthorized parties. Like any other secure website, Learnyst uses OTP to identify any suspicious behavior, like frequent logins. Any mobile device cannot be used to share your content in the form of screenshots or screencasts to a secondary screen. You only use HTTPS links, which are more secure and encrypted than HTTP links.Increase the level of interaction in your course
Making your course interactive is a great way to safeguard your online course while also giving your legitimate students an excellent learning experience.
Providing more than just content—such as text, PDFs, video lessons, etc.—as well as more one-on-one interactions with your students is necessary to achieve this. Your students will have a distinctive learning experience if your course is highly interactive.
More valuable than any video or other content you upload is your course. Someone who watched a screen-recorded video of your content would not have access to a community, projects, one-on-one support, assignments, or gamification tools like points and badges (as an example).
The term “copyright” is used in law to refer to a person’s ownership of intellectual property. In other words, copyright gives you legal ownership of and protection for your creative work while enabling you to earn money only from it. You can use this to prevent piracy of your videos, images, texts, logos, or entire courses if you are an online course creator.
Unlike trademarks or other legal protections, copyrighting is much simpler and easier to set up, and it provides unmistakable evidence of ownership of the materials in your online course.
In the event of piracy or theft, this will be useful as it will spare you a lot of time and hassle demonstrating that you are the content’s legitimate owner.Branding
There is no better way to safeguard your content than by including a watermark that includes your name, logo, or website address. While it is simple to claim your content in this way, it also implies that others must get your permission before using or sharing it, and adds a level of possession. Even if dishonest individuals choose to share your content illegally, it is still obvious that you are the author and you might even get traffic from those actions. Also, keep in mind that nobody can ever be you!Talking Head Videos
Making talking head videos is another method for preventing piracy of your online course. If you’re not familiar, talking head videos are recordings in which you appear on the screen and address your audience directly. Because anyone who views the video will be able to clearly see that it belongs to you, doing this may deter people from stealing your content in the first place. This could also be a useful method for preventing online theft.
At the beginning or end of your course videos, you can even go so far as to mention your name, your company’s name, or any other pertinent information about yourself.Watermarks
Using watermarks is one of the most popular and efficient ways to prevent piracy of your online course. Any digital content can have a watermark added as a security measure in the form of a mark or lettering. To prevent distorting the visual content, it is typically transparent. You can use this as a course creator on any of your course materials, such as pictures, videos, downloads, and so forth. More intriguingly, you can make a custom watermark with your name, your brand’s logo, learner information, your website URL, or a combination of these to add flair to this. This gives your content personality and a sense of ownership, which may discourage piracy or theft.
Even if your content is shared illegally, the watermark makes it obvious that it belongs to you, which may increase traffic to your website and be advantageous to you. The watermark will most importantly make it very simple to prove to a third-party platform or authority that the video is actually yours.Conclusion
The online course market is expanding at the same time as digital piracy.
The vast majority of people will not attempt to steal or obtain your content for free, despite the possibility of one or two bad actors that creators should be aware of. Those who do are unlikely to have initially paid for your content.
There are many steps you can take to protect your intellectual property, and they don’t have to be complicated. A few of them include making talking head videos in which you display your face, incorporating your branding wherever possible, and making your course incomparable by adding interactive components like projects, assignments, a community, one-on-one time, gamification, and more.
Hosting your course on Learnyst Platform and benefiting from secure video hosting, IP inspection, and features that make your online course secure and impossible to replicate is one of the simplest ways to secure and protect your online course content from digital piracy.
Website backgrounds are similar to breathing. They are a part of our daily lives, yet we rarely pay attention to them unless something is wrong. And, like every breath you take, website background designs are essential to the success and longevity of your website; they improve the performance of every other aspect of your site.
While there are several methods to employ textures in web design, if you adopt a contemporary approach and follow a few easy guidelines, you’ll get a lot more mileage out of those backgrounds.
Backgrounds are the foundation of good design. This is why:
Structures exist in the realm of web design as texture background pictures. These graphics appear to be a three-dimensional surface, with relief visible through the screen. They provide the eyeballs with a tactile sense.
As a result, web textures provide dimension to design and draw attention. Furthermore, the resemblance of the texture of the background pictures to real-world items provides the virtual area with a sense of reality. Along with this naturalism, there are linkages with what is outside the screen.Effective Tips For Using Background Textures For A Website
Here are seven pointers to help you use background textures for a website effectively all of which are in line with the latest and greatest design patterns and trends.1. Keep it Simple and Understated
Many people may need to notice a fantastic background texture. It should be an almost invisible feature that adds depth or visual appeal while contributing to general readability and usefulness.
Background textures that are simple and subtle are ideal for this. Simple background textures can be practically any color and contain tiny or tight repeating patterns.
The concept is that these background textures aren’t intended to be a focal point, but rather to assist in drawing attention to the rest of the design.2. Obtain a Gradient
Gradients are fashionable and visually appealing. You may use a gradient as a background texture either alone or in conjunction with a photo. Almost any color combination is acceptable, so utilizing a gradient to create texture and depth is simple.
The animated animations in the forefront virtually jump off the gradients, and the dark-colored call to action is clear. The gradient texture’s lighter and darker sections aid the user in moving around the design at a glance.3. Take It Out If It Serves No Purpose
Before you use your strategy on a client’s website, fine-tune it. As with any website you develop, always make sure that your usage of texture is based on a solid plan. If you can’t defend what you’ve done as an improvement, get rid of it.
Overdoing texturing is pointless. The Web’s sole goal is to spread information. How will you do this if your material is unreadable? Furthermore, subtlety and nuance are more effective ways to demonstrate knowledge of a subject.4. It Should Be Animated
While many of the recommendations have concentrated on static background components, no law states that a background cannot be dynamic.
To get the most out of this style of background texture, keep the movement minimal so it doesn’t distract from the primary picture or statement, including a subdued or delicate color palette.
This animation may incorporate moving, twisting, turning, or video components. Users’ attention may be captured by using motion. Make the most of a moving background texture by ensuring that it does not overpower the design’s foreground.5. Make Use of an Image
A website background texture does not have to be a repeating pattern downloaded from the internet, instead takes help from a professional website designer. Images that relate to the brand or core theme are some of the most incredible background textures to offer another degree of visual intrigue and engagement.
The idea is to fade the image into the background successfully. When you fade a picture, it fades out of the primary visual area and into the distance.6. Incorporate a Trending Texture
A trending background texture may make your design feel ultra-modern and new. With geometric forms being so popular right now,
The pattern produces a beautiful texture and depth with a combination of bright-colored geometry on a dark backdrop, which helps the user focus on the huge text and call to action because these components contrast with the background.
In basic sans serif script, the text appears to float over the green forms. Texture layering also helps the overall impression. Color distinguishes two levels of backgrounds, with darker portions behind lighter areas.
Keep a watch on analytics and user behaviors after adjusting to ensure that your bigger background texture is effective. A significant drop in traffic or conversions indicates that your graphics and users are not connecting.7. Select Logical Textures
Finally, and arguably as crucial as preserving readability, select textures that are logical for your design. If you’re creating a website for a furniture company, rusty textures aren’t going to work.
Textures, regardless of whether they appear excellent, are supposed to establish identity rather than mislead visitors. Usability should always come first.How to Get Your Dream Website Background?
Choosing the proper background texture for your website may transform it from ordinary to amazing. Remember that user experience is vital, so use colors and pictures that appeal to your visitors and make sure that you can read content over a website background image clearly and effortlessly.
To keep contemporary and trendy, use solid background colors, avoid cluttering photos at all costs, and consider introducing a trend like a gradient or geometric form. If you truly want to stand out, try your hand at animation, and always use a background that adapts well to tiny displays.
Most essential, keep in mind that there are no hard and fast rules in design. The finest ideas frequently defy the norms entirely. What is most important is your user’s experience. Use these suggestions as a starting point, and don’t be afraid to trust your artistic instincts.Conclusion
An excellent background texture may add depth and visual appeal to the overall appearance of your website with the help of professional web designers. While the usage of texture in web design isn’t as prevalent as it once was, there are still some useful techniques for incorporating texture into your designs.
Instead of employing a large, aggressive, grunge backdrop that would age your design, you may use texture gradually.
The post Top Tips for Using Background Textures in Your Website Design appeared first on noupe.
At first glance, the profession of a graphic designer seems to be the most attractive for creative people. However, the freelancer’s path brings specific challenges you must be prepared for. Today we will discuss the main hardships of freelance graphic designers’ careers.
Graphic designers are among the top most in-demand professions in the internet industry. Designers work with many objects, such as advertisements, websites, apps, book designs, storefronts, press, etc. In addition, graphic designers engage when clients need to design a brand style, logo, and visual concept.
More than talent is needed to build a successful career as a graphic designer. Professional skills and soft skills are equally important.
Anyone with creative ability can start such a career. However, there are some challenges to overcome and find solutions.
The path of a designer is winding and thorny, full of uncertainty. Every year the requirements for professionals are increasing. They need to be able to do a lot, understand the product they are creating from beginning to end, and at the same time, have time to find projects for themselves.Freelance Graphic Designers’ Operational Challenges Time Management
A flexible work schedule is undoubtedly convenient, but only if people can manage their time. Unfortunately, the creative nature of graphic designers can cause them to lose track of time, extending an entire day on tasks that could have taken one hour to complete.
Being creative and passionate about a task is fine, but the clients always want their orders on time. Meeting deadlines is a vital part of a freelancer’s job in any field. Irrational use of time becomes a stumbling block.
Improper organization of one’s work time results in sacrificing personal needs, boundaries, and physical and mental health. Or on the contrary, the other extreme – is not being able to fulfill the client’s contract in a quality and timely manner. Both options harm their careers.
Tip: Use time management software, and create time limits for your work-time to keep your life and work balanced. Use tools to manage projects and communicate with clients.Organizing Work
Designers working on their own must understand that they must deal with more than just creative tasks. Freelancers have to advertise and offer themselves, especially in the initial stages. To build a serious career, they must be able to draw up contracts, and documents, make payments, and conduct business activities legally.
Projects are created in different ways, so every time, freelance designers need to organize and negotiate the time to complete, the cost of services, and the terms of cooperation in detail.
Tip: Study legal business practices in your country, carefully draft specifications and contractor agreements, and study convenient payment and invoicing methods.Organizing Finance
Designers don’t have to be accountants, but they must understand how payments for services are made and conducted, how to pay taxes, etc. Another challenge in finance is the difficulty in estimating the cost of designing services. How not to inflate the price and scare away the client, but at the same time not to work for a cookie?
First, the salary depends on the graphic designer’s market – the USA, EU, Asia, or CIS countries. Also, the salary level increases in proportion to experience.
Tip: Carefully study the pricing policy of the market and the cost of competitors, exchanges, and stocks. From your experience, compare how much time it takes to complete UI/UX design tasks and how much you can spend on them in the future. Study the models of cooperation “pay per hour,” “pay per result,” etc.Competition
The competition among graphic designers working from home is very high indeed. The availability of technology for remote work has allowed many professionals to move away from office work to free-floating. In addition, the demand for designers in the traditional industry has decreased. It is much cheaper for companies to hire a designer for a project than to keep him on the staff.
The growth of competition is also conditioned by the appeal of the occupation for young people. On the one hand, they can work creatively without submitting to the strict conventions of the offices, and on the other hand, they can earn decent money. However, as we know, high competition leads to lower fees.
Tip: Work hard to create the best portfolio that shows off your talent and makes you stand out from the competition.Graphic Designers Career Challenges Service Promoting
Like any product, graphic designers must promote their services. Often there are difficulties with this since it involves more than just the design of their website, business cards, or contextual advertising. In addition, designers must learn how to communicate with potential clients or collaborate with platforms.Lifetime Learning
A designer’s career always has room for development and learning. Moreover, keeping up with trends and new technologies is not a privilege but a necessity amidst fierce competition and ever-increasing demand. A designer’s growth can be linear: beginner-experienced-virtuoso, etc. Interestingly, many years of practice do not automatically mean experience growth because one can draw icons for five years or pass from icons to branding. Transitioning to every new level requires increased complexity, knowledge growth, and evolution toward new directions.Career Uncertainty
Uncertainty follows freelancers along until they establish their permanent client base. Graphic designers often need more stable orders and consistent income. In addition to the lack of stability, career growth is also in question. How to measure it? How to make it move forward?
To grow professionally as a freelancer, designers need to get a lot of experience, build a steep portfolio, post their work on websites like Behance and Dribbble, follow trends and innovations, learn new tools and software, and jump over the top.
Soft skills should be taught more. And this is almost half of the necessary knowledge. So first, it is important to get the technical background, theory, and observation, then a lot of practice, and then to supplement this luggage with “flexible skills”: plan the work, present a solution, and so on.Difficulties When Working With Freelance Designers Low-quality Design
Anyone who has mastered a graphic editor can become a designer. Unfortunately, the conditionally low threshold of entry into the profession leads to many “professionals” on the market not having the best creative, professional, and personal qualities.
Before choosing a particular designer, research the market thoroughly, review the candidate’s portfolio, and ask for feedback from previous clients.Unfixed Price Tag
A lousy expert doesn’t know the actual cost of the job because he needs help understanding and estimating the tasks and scope of the job. As a result, he can name one price that seems adequate, but the price tag can increase significantly during the work.
Write the cost and scope of work in the contract, stipulating all the requirements and deadlines.Lack of Communication
Often freelance designers choose the “take-order-give-order” position. And this can lead to unsatisfactory results. Ideally, the client should seek a system of communication and interim reporting from the performer to ensure the result is consistent with the goal.
Use collaboration tools where you can track the project’s progress and make adjustments in time.
As a designer or as a client of a designer, what problems have you encountered? What solutions have you found? Please share in the comments.
Social media is a way for you to communicate both directly and in a human way. As inbound marketing is all about creating valuable experiences and building long-term relationships, social media can be of great benefit to your inbound marketing. Let’s find out how…What is Inbound Marketing? Source: Canva
Inbound marketing is a relatively new approach pioneered by HubSpot co-founder Brian Halligan. Traditional, outbound marketing, is focused on pushing messages to consumers they may not want, or provides little value for driving sales.
The hard-sell approach that was once popular no longer works in today’s digital landscape. Inbound marketing provides an alternative that empowers customers and develops long-term relationships.
Inbound marketing has 3 stages:
Inbound marketing begins with attracting customers. The attract stage involves your potential customers seeking possible options to help address their challenges or pain points. Most potential customers will be unaware of your brand at this stage.
Delivering the right message to the right customer at the right time, allows you to attract high-quality leads that are more likely to convert into sales. While SEO plays a key role in the attraction stage, social media can also play a pivotal role in delivering messages that provide value.
Understanding your buyer personas (a semi-fictional representation of your ideal customer) helps you to better understand your customers. A buyer persona will help to develop a message that provides value to your customers and identify the right channels to deliver your message.Engage
The engage stage is all about developing long-lasting relationships with the potential customers you gathered during the attract stage. At this stage, your potential customers want to find out more about your brand and how your product/service can alleviate any pain points.
Personalization and creating tailored experiences can go a long way at the engage stage. Around 50% of customers are likely to purchase from a brand that provides a personalized experience, highlighting how important it is to deliver the experience customers expect.
You can continue to use social media during the engage stage to encourage customers to interact with your brand. Continuing to post relevant content to your social channels and engaging with customers helps to develop long-lasting relationships.Delight
The final stage of inbound marketing is the delight stage. Your content strategy, SEO, and social media have all helped to convert your visitors and leads. But even though the hard task of converting customers is done, the job is not finished!
Even after a customer has converted, you need to continue delighting that customer and maintaining the long-lasting relationships you formed at the engage stage. Delighting your customers post-purchase increases loyalty which can lead to repeat purchases and brand advocacy.
Social media continues to play a role during the delight stage. You can use your social media channels to respond to customer questions or suggestions. You could also look to explore running competitions, surveys, and events to continue showing support and appreciation.What are the Benefits of Social Media for Inbound Marketing? Source: Canva
We’ve covered what inbound marketing is and how you can use social media at each stage, but what about the benefits of social media for your inbound marketing strategy?It helps to raise awareness and attract customers
Social media can act as the building blocks for raising brand awareness. Making social media a core area of your inbound strategy will help to grow your reach and inform potential customers about your business.
Creating and sharing videos on your social media can be a great way to attract customers and raise awareness of your brand. Videos that resonate with your target audience and use emotional appeal are more likely to perform well.Helps build your authority and online presence
Not only is it important for you to raise awareness of your brand and attract customers, but you also need to build trust and authority. Not only do you need to regularly update your social media pages, but you also need to engage to help grow your social presence.
Engaging with customers and responding to feedback goes a lot further in building credibility than just posting new content. Potential customers like to see that you care about customer satisfaction.Drives better quality leads and traffic
Social media can be a major source of driving traffic to your site and landing pages. Without social media, your traffic would be heavily limited to those from search (and we all know how difficult gaining top-ranking positions can be).
Social media makes life a lot easier for driving traffic. Every profile you have and every link you post is another gateway for potential customers. Increased exposure plus valuable content is a great formula for expanding your reach and building lasting relationships.Your social media strategy can organically boost your SEO
Social media can help boost your SEO efforts too. But let’s make one thing clear. Social media is not a ranking factor. However, a link has been established between being active on social media and a boost to your SEO.
Establishing your authority and credibility on social media stands you in a much better position for gaining valuable backlinks to your site. Providing these also come from authoritative websites, you’ll benefit from some nice link juice.Feedback can help develop your content creation
The great thing about social media is that it’s not a one-way street. Your business can gain from using social media as well as your customers. A brand that is highly engaged on social media can gain great insights from customers.
Social media can provide insights about your customers that will be beneficial for developing your buyer personas. Customers can also provide feedback, giving you ideas and directions that you may not have otherwise considered.Gain more insights into your customers
We also mentioned about the insights you can gain from customers on social media. But given how important this benefit is, it deserves a separate mention. The insights that social media provides about your customers are crucial for developing content that provides value.
Creating content that offers value is the bread and butter of any successful inbound marketing strategy. You’ll be able to find out what content appeals most to your customers, the best time for posting, and how customers want to receive the content.It helps you to continue delighting your customers
While social media is most beneficial at the attract stage of inbound marketing, in no way should you disregard it from every other stage. You can use your social media to delight your customers by:
The important thing to remember is that delighting your customers goes beyond satisfaction. At the delight stage, even the smallest gesture can go a long way in maintaining positive relationships that will continue to bring customers back again.
Social media is a vital tool for any inbound marketing strategy, providing many great benefits. Combined with a successful content marketing strategy, you can provide both valuable and engaging content that helps empower your customers.
Today most small and large businesses use a sales app or a CRM to forecast sales, gauge teams’ performance, and manage the sales funnel. CRM and sales app use has been on the rise of late.
At least 91% of small businesses with more than 11 employees are now using sales applications to enable collaboration and streamline the sales funnel.
It has become vital for businesses to create and customize their sales applications to match their needs. Designing the right sales app is essential to any business that intends to grow sales.
Every day new, affordable, and reliable solutions enter the field. It means even companies with fixed budgets can now design or develop a custom sales app. Most sale app solutions tend to focus on communication, automation, flexibility, and user-friendliness.
It is hard to know the best sales apps that improve efficiency and platforms that give you detailed sales analytics in real time.
The objective behind having a sales app is to offer sales and marketing teams an informed and streamlined sales path. When having a sales app for your business, these are some features you should be looking for.1. Mobile access
Mobile access is becoming paramount for any app today since sales are increasingly mobile. As a business, your sales and marketing team will be working remotely and need to access the sales app on the go. Therefore, you should have a sales app that is as mobile as your sales team to maximize functionality and productivity.
The sales app you develop should also have offline capabilities so that sales reps can serve customers without relying heavily on the internet. The app should be able to synchronize the changes once the user connects to the internet.2. Ease of use
When choosing a sales app for your company, usability and versatility should come to mind. The sales app should be simple to use, scalable, and versatile. This makes it easy to adopt by your teams, so your business gets the most out of it.
Additionally, the sales app should be more interactive and offer optimal performance. It should provide a high amount of data and convey the brand image to all users. The app should be compatible with most operating systems, have a multi-language feature, and be a cross-platform.3. Automation
Automation plays a critical role in sales success. Ideally, companies that employ sales automation tend to perform better than those that don’t use it. With sales automation, your business can see a sales increase of up to 34%.
A sales app should automate email follow-up. This way, sales reps can keep leads on the conversation trail and convert them. Your sales reps can also encourage leads to take action by sending them customized and purpose-driven content in emails.
Customized content generates high engagement. If your sales app enables your team to respond to customers fast, you increase your sales. Studies show that most users looking for solutions will always go with a company that responds first.4. User intuitive interface
All sales apps will always have a learning curve. However, it should be easy to adopt and start using the app. It should be easy for salespersons to start using the app as soon as you launch it.
An intuitive user interface will make it easy for your team to understand using the app and save you time on training. Your sales reps can get back to work fast when you have a sales app that is easy to adopt.
Ideally, before committing to a sales app, it is vital to try them first. This way, you get a glimpse of how the app functions and what it takes to navigate the different features.5. Reporting features
Sales reports are useful to any sales leader. You can use daily sales reports to forecast sales and decide on stock acquisition. Reports are useful in gauging company and individual sales rep performance so you can tell if the set metrics are being met.
Sales reports make it easy for sales leaders to identify all the bottlenecks in the sales process and make all necessary adjustments. You should be able to find out everything you want to know with all the data passing through the sales app daily.6. Security
When choosing a sales app for your business, you should consider the security features. The sales app should safeguard customer and business data.
To guarantee the security of confidential data, a sales app should have a list of security features like encryption, protected access, a recovery system, data fee protection, remote supervision, and many other features.Final Thoughts
A reliable sales app is useful in sales process management. You should look out for the most vital features when choosing a sales app for your business.
Find out if the sales app is easy to use, secure, and enables automation. With these features, you can be confident the sales app will streamline service delivery in your business.
We know that the first mode of interaction with anything is the visuals. This is why brands spend huge amounts of money to make their advertisement visually appealing. It highlights the importance of the interface with which the audience interacts with the brand.
In web development, the frontend holds the same value. It is the webpage that is displayed to the user with which they interact. It is very important to build a strong frontend for a web project. If the app or the website is not visually appealing, then there would be very little traffic.
This would eventually lead to all the hard work getting wasted that was put in the backend.
This is why a well-developed frontend guarantees a smooth user interaction with the website. However, developing the best user interface can get a little tricky. To solve this problem, we have some helpful building blocks which we call frontend frameworks. Below we have provided detail on what the frontend framework is.What is Frontend Framework?
To put it simply, a frontend framework is a package that contains pre-written code. They allow a user to build apps and websites without the hassle of writing codes from scratch. These frameworks are in no way rigid. You can easily make modifications to set them according to your needs.
Some people might fear that their end product would look similar to the thousands of others who have used the same framework. But, they are highly customizable which means every website or app would be unique. A frontend framework has features like buttons, font style, grids, navigation bar, etc.
These features make the process of web development very easy. The web page turns out to be responsive, easy to use, and interactive. Now, if you are all set to use a frontend framework then you have come to the right place. Below we have created a list of the top 7 best frontend frameworks for admin templates.Top 7 Best Frontend Frameworks for Admin Templates
There are many frontend frameworks available for people to choose from. We have narrowed it down to the top 7 so you can choose from them easily. These frameworks are very popular amongst developers in 2022. Note that this list is not in any particular order.VueJS
If you are looking for a framework for your single-page web project, then VueJS can be your best bet. Many big companies that use this framework include Alibaba, Xiaomi, 9gag, etc. Some of the benefits of this framework are listed below:
React should be at the top of the list in terms of popularity. With around 3 million users worldwide, it can be categorized as one of the best front-end frameworks in the market. It is the best option for developers who want to build single-page websites. It also works great in building mobile applications.
One reason behind its success is that it is highly versatile. It can be used for web applications and mobile applications alike. Some of its striking features are MVC, CLI, Typescript support, directives, etc. Its latest version also includes typed forms. Companies like Forbes, Xbox, and BMW use Angular. Some of the benefits of using Angular are mentioned below:
Companies like Microsoft and Nokia use this framework on their platforms. JQuery has the following helpful features which make it one of the best frontend frameworks:
People who are familiar with React can work with Preact very easily. The reason is that it was created as a lighter substitute for React. Many developers prefer this frontend framework as it comes with a solution for the shortcomings of React.
A big benefit of using Preact is that it can be used with other libraries. It is smaller, lighter, and faster than React which makes it one of the most used frameworks for frontend development. Its benefits are listed below:
Another big benefit of Backbone.Js is that it is compatible with REST API. This compatibility makes the frontend and back end synchronize well with each other. It also has other helpful benefits which are listed below:
So these were some of the best frontend frameworks that are used in 2022. A developer can choose a framework from this list as per their needs. Each comes with a set of unique features that are useful in their own way.
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