S'abonner à flux
THE magazine for webworkers and site owners
Mis à jour : il y a 45 min 49 sec

Make Your Clients Love You

17 mai, 2019 - 15:59

Presentation speaks volumes. A post or a presentation with an impeccable design is deemed to be catchy in comparison to texts.

When the text fails to catch the attention of a buyer, it is the image that does the magic. However, the importance of design and visuals is often neglected in marketing. According to research, typography helps in influencing human minds greatly with high retaining capacity.

Getting to the minds of the audience is one tricky thing. No matter how impeccable of an idea you may be having, if you are unable to reach it out to the audience, it is a failure. And this very aspect of conceptualizing the idea and turning it into a marketing tool is where lies the major challenge. This is where designing does its magic.

Yes, you heard it right. While Marketing and Advertising do play a major role in terms of strong copywriting, and promotion, it is the design that plays a critical role in upscaling any campaign. The marketing strategy must not only be focussed on how to generate result but also watch out on how the business can reach to the audience and generate high ROI.

Herein we have enlisted the various advantages of design and how It can help in increasing the sales of a brand:

It helps in communicating a brand

Marketing campaigns and advertisements are all about raising the profiles of brands as well as convincing the customers in buying the company’s product or service. Brands play an essential role in fixing the offerings of companies into the minds of the target audience. More creative the campaign more the chances lie for customers in buying the product. Herein, whether it’s a creative blog, brochure or an image it indirectly aids in talking about the product. And hence it must be impeccable.

However, in comparison to wholly textual data, visuals penetrate into the minds of consumers easily. If the design is less professional and only speaks about the brand’s core messaging it will fail in creating a good impression and undermine its credibility. Hence, using the right quality, texturing and colors are essential aspects to consider for communicating a brand to the target audience.

It attracts the attention of the consumer

If you want to be successful, you must be able to stand out of the crowd. This means coming up with impeccable and out of the box ideas which is different in comparison to other brands. Your marketing campaign will fail to create the magic in it cannot raise a noise above that of other contemporaries who are also competing for a brand same as that of yours.

Thus, the design must try to meet the goal of the campaign in a proficient and finesse manner. The design must be hard-hitting that gets fixed in the mind of the customers over other advertisers.

For example – if you are talking about a health drink, you must use the perfect colorations and design which can create an impact in the minds of the consumers. Great design works as the voice of advertisers which helps one speak about the prospects in a memorable manner making it get noticed.

It aids in converting the potential audience into sales

In marketing, one must foremost be able to understand the psychology of the customers. If your client speaks about conversions, all it means is call to action. Often advertisers fail in this aspect wherein they are unable to determine how psychologically compelling design can be and how it can help in converting sales into profits.

Suppose you visit a website, what is the first thing in which your eyes fall? Is it the writing or the layout? What emotions do the photographs, colors, and use of layouts evoke? This is one such area that stands out in comparison to others. A design that is well crafted and created can masterfully craft your pitch or else pull it down in the gallows of conversion.

It helps in reinforcing the message

Good design never underplays in the game of getting noticed. It offers the best platform in conveying what the marketers wish to divulge or inform the audience. This very aspect invokes the argument on the importance of designing in marketing as well as branding on how it can powerfully evoke a message in the minds of the consumer. One need not need a set of wordings to convey an idea, a few sets of images can do the magic.

For example – In case you run a nonprofit organization. The possibility of conveying the cause is more when one chooses a few images either in animation or photographs than writing hundreds of words of copy on the same issue.

What are the elements of designing?

The designer must be knowledgeable and carry some substance surrounding the intricacies of designing. These include the use of the right color combination, texturing and typography. All these elements play an equal role in making the image stand out.

Some of the elements of designing that can make the image stand out includes:

Colorations and shades

Each color speaks a language of their own. Using the right color combination in the perfect place is an important criterion.

For example – Using a red color for love, green color for brands about health, nature, purple for showing the richness, etc. are few aspects a designer must keep a note about when developing the image.


The image must be focused on the central character that is your brand without taking away the essence of it. The consumer’s eyes must first fall on the brand rather than wander all across the image. Thus, using minimum typographies and other elements is yet another important aspect.


The image must be symmetrical, this means all the elements used in the image must not be placed in a haphazard manner. They should be in sync with one another relating to each other. In short, the design or image must be able to convey the story without speaking about it loudly through words.

The right balance of idea, design, and conceptualization is the key factor of increasing sales without using words.

Catégories: News dév web

8 Customer Retention Strategies (Bonus Tip Included)

15 mai, 2019 - 10:43

No matter how big you become, you can never claim that your customer loyalty is a going concern forever.

Either consumer expectations will change, or the competition will start providing something better in the market. And frankly speaking, you cannot control any of the above in a free market.

Customers are value maximizers. It means that customers will come to you when you are proposing higher perceived value than the competition. Customer’s Perceived Value (CPV) is the difference between the benefits of product/service received by the customers and the costs incurred by them to get those benefits. And these costs do not include only the monetary part. Non-monetary costs like buyer’s time, effort and psychological toll are also considered while calculating CPV. As long as you provide high CPV to your customers, they will stick to your business.

There are three ways to maximize CPV. One, you increase the benefits provided by your product with the latest features and advanced methods which will increase your costs. Second, you decrease the monetary costs associated with your product that will affect the gross margins. And third, decrease customers’ non-monetary costs. And the reduction of these non-monetary costs will not only retain your old customers but will also help in attracting the new ones.

In this article, we will discuss 8 customer retention strategies which can reduce these non-monetary costs for your customers:

1- Get Close

How close are you to your customers? Getting close here means that your business should be easily approachable. If a customer has to wait for hours before getting in touch with your customer care executive. Or your business does not reply to his emails for days. Then you are definitely not close to your customer. And proceedings on these lines will soon make you invisible in their eyes, and hence they will move to a competitor who listens to them.

With the entry of social media and new review systems, it has become more challenging for businesses to respond immediately to the feedback coming in from various channels. But if a business puts an honest effort in improving conversations with customers, then huge ROI can be expected in terms of customer loyalty.

2- Frequency Programs

An old, obvious but most successful strategy of customer retention. Reward your loyal customers. Simple, right? No.

Designing frequency programs is also a complex process. You have to maximize the impact on loyalty and minimize the load on your pockets. But if you are creative enough in managing them, then FPs can be a great way of improving customer retention.

FPs are appreciated because they create cross-selling opportunities for your business too. For example, if you are owning a PVR and you start offering popcorns (a high margin product) on a discount for every 3rd movie watched by your frequent customer, then he will be tempted to watch at least 3 movies to buy those popcorns at a cheap rate.

3- Premium Club Memberships

Every business has some high revenue generating customers. These customers are very important for businesses like banks, law firms, airlines, and consultants, etc. These people do not shy away from spending on high-end products of your business. Then why not create a special club for such customers. This will be a major psychological boost for them.

These club members get access to some special benefits and discounts on their purchase. For example, if there is a customer who is a frequent flyer and always books business class tickets and luxury hotels on your travel website. You can make him part of your premium club and offer him a small taxi ride from the airport to his hotel for free.

Such strategic initiatives are not only economical but also give a psychological pump to the customer.

4- Create Tie-ups

This strategy is useful for both B2B and B2C businesses. It is very important to have loyal customers in B2B businesses as the order size is measured in millions and billions of dollars. Businesses (clients) can be made loyal if you make them dependent on you. This dependency can be created with the help of institutional tie-ups.

For example, if you are a commercial vehicle seller. It is important for your customers to get their newly bought vehicles insured. Hence, it becomes obvious for you to have a tie-up with an insurance company. This will save both time and energy of your customers. Thus, resulting in a spike in customer retention.

5- Brand Communities

Whether it’s “HOG” of Harley Davidson or the “Citizens” of Manchester City FC, your brand name can work wonders for your loyalty. A brand community cannot be built overnight. For that, you need some proud customers who are ready to show their love for your company without hesitation. They can also reduce your marketing cost so much as they are your advocates.

A community is the result of the differentiation of your product and marketing capabilities. A brand community once built, will push your customers to stay within that elite group which resonates with their likes and gives them a sense of affiliation.

6- Personalization

Customizing your product/services for different customers also generates a sense of belonging in them. Who doesn’t like to feel special?

Therefore, it is your responsibility to treat each customer like they are your priority. But to create personalized services, you need some proper data management. You should know what your frequent customers like about your business and what makes them come more often. This is very useful in hospitality businesses and food-related ventures.

7- Benchmark Competition

Although this is necessary for all parts of the business, it plays a critical role in driving your customer loyalty. Never underestimate your competition. Always keep an eye on their latest offerings. Check if their strategy is working and act fast on it. After all, they are trying to take away your market share.

8- Win-Back Strategy

No matter what you do and how much you do, it is an undeniable truth that some customers will leave at the end of the day. But that does not mean that they cannot come back. It will be easier for your business to re-attract the old customers as compared to new ones because you know who they are. You have their contact details and buying history.

Plus, they are a great source of honest feedback. Contact them for an exit interview. Ask them what they did not like about you. If you can make some changes to get them on board again, do it.

Bonus Tip: CRM

Throughout the article, in implementation of all the 8 strategies, did you have a thought that your customer and sales data plays an important role here?

Of course, it does. First of all, you won’t get to know about your frequent customers if you don’t have any statistics of your sales. You cannot build FPs, club memberships, and brand communities for them. You cannot personalize your service if you don’t have their purchasing history. You cannot win back your ex-customers if you can’t retrieve their names and contacts in a click. CRM can solve all these problems for you.
CRM software records and analyze your sales data. These analytics can tell you about your frequent and premium customers. It also provides you with insights about your strong and weak areas which will help you in improving your sales cycle. Hence, implement a CRM in your company to know your customers better so that you can serve them better.  

Catégories: News dév web

4 Mistakes that Android App Developers Make

8 mai, 2019 - 14:42

Play Store – the platform that sees both high app count and users time is also the house of the highest uninstallation rate and user abandonment rate.

Businesses, who enter the market with the hope of getting all the different attached benefits that Android market offers, most often than not, fail to avail them and find themselves in the well of uninstalled applications or even worse, apps that are never opened again after one experience.

This strikingly new place (at the downhill) that businesses now find themselves in is usually the doing of a series of mistakes that Android app developers face when devising the mobile apps. Something that can easily be avoided upon investment into a sound Android app development company that knows what it is doing.

In this article, we are going to look into some mistakes that have to be avoided at all costs while Android app development to ensure that the apps offer the anticipated returns in the expected time. Knowing what these are will not just help you in becoming a better name in the wide Android market but will also help you offer a lot better experience to the end users.

Let us look at what those to-be-avoided mistakes are:

1- Copying the iOS Version of the App

One of the biggest mistakes that an Android designer and developer can make is copying the iOS version design and then coding it in. Something that happens more frequently than we would like in the name of fast development time and expedited launch.

Developers forget that the whole interface and the experience that Apple gives is very different from what Android is able to offer. The presumably small things like button placement and pop-up designs often combine themselves to become the reason behind giving the users a feeling that the app that they are using is not Native on a particular level.

2- Device and OS Compatibility

The next mistake that Android developers make is not expanding their umbrella of Android devices and OS that the app will go live on. They often restrict themselves on a few specific devices which they think are most used in the market (same with the OS version) and don’t prepare the application for other platforms or OSs.

The application should, at all costs, be responsive to some level of variation in flexible interface and features which adapts a specific screen configuration. Although it might seem like a very daunting process, following the guidelines passed by Android development manuals helps in achieving this to a great extent. A dynamic framework of the Android app enables you to offer configuration-specific files which get loaded on the basis of the present device’s configurations.

3- Main Thread Blocking

Whenever an app is launched on the Android Operating System a new Linus process begins with a single execution thread. It means that the applications all run in one thread, known as the main thread.

Now, when the developers accidentally block this main thread, a rough user interface happens which have a dire impact on the app’s complete responsiveness. In order to avoid this from happening, developers should make use of the main UI thread for making network calls, loading bitmap, reading and writing SD, processing of the image, and querying of the database.

4- Using Codes for Something that is Already There

Chances are that all the different things that you want to do – image loading, network calls, access to the database, and even social login can be done with the help of APIs.

There is a very high probability that all the time that you have been spending in writing long lines of codes to avail a specific task could be solved in less than half the time, through an API. So, before you start writing the codes, first search and see if there exists an API that can do the job in exactly that much efficiency and less than half the time.

So, here were the four mistakes that Android app developers make during the extensive process. Mistakes that can have a negative impact on not just your app but also your business as a whole, taking down with itself the profit and fame.

Think we missed a deadly mistake? Let us know in the comments below.

Catégories: News dév web

Are office wall murals just a trend? [Infographic]

8 mai, 2019 - 01:56

Beloved by some of the biggest names in tech, wall murals can be seen decking the halls of some of the hippest, most enviable workplaces around the globe.

Used by the likes of Spotify, Airbnb, and Google, graffiti-style murals have moved from urban street corners into the backdrop of modern office spaces.

But if this gives you the impression that wall murals are just a trend concocted by the tech-elite, think again. Wall murals are one of the oldest, most enduring forms of art in the history of mankind. There is evidence of humanity’s proclivity for wall murals dating all the way back to the caveman days, and many of the most famous works of classical art, like Michaelangelo’s frescoes in the Sistine Chapel, are wall murals.

There is good reason for the staying power of and renewed interest in wall murals. Especially in the workplace, wall murals are an excellent story-telling medium that is at once efficient, attractive, and versatile.

Whether you want a millennial-minded design inspired by street art or a tasteful peace reminiscent of renaissance frescoes, a wall mural can instantly improve the feel of your office. The following infographic from Coastal Creative showcases a wide range of stylish office wall mural ideas that forward-thinking companies are using to create effective and inspiring workplaces:  

View Details at:

Catégories: News dév web

Influential Tips To Improve Your Website’s UX In 2019

6 mai, 2019 - 15:26

UX I.e., User Experience is the phrase, which has been on the tongue of the website designing experts for the past many years.

It compelled the users and made them a big fan of having smooth website navigation experience. Since the technological advancement has touched the momentum, the users have centered around ultra-modern devices, apps and also web experiences. In short, they demand exquisitely designed websites that not only groom brands visible appeal but also made it a superb experience for the users who explore it.

Creating a high-class website with exceptional UX is all a business needs to compete with the burgeoning competition. It’s the only aspect, which makes the users run towards the website and eager to explore it for more. If a website provides a smooth browsing experience, seamless navigation, and non-hectic web page exploration, it definitely possesses a strong UX.

As the success bar of competitive brands gets higher, many businesses, especially the small ones are getting afraid of surviving with their less known brands. But, with the enhancement in the website’s UX, these small brands also make utmost money for their businesses. It’s not tough to improve the UX of a website as on should only be focused and well-versed in implementing web design related changes. And, believe us, that sometimes small UX changes made a huge difference in user attraction and conversion ratio.

Now, you must have understood why enhancing your website’s UX is important.

Have a glance at the tricks that you can use to improve your website’s UX:
  • Create a mobile-friendly website

Today, everything is mobile and people want their tasks to be handled by their smart device only. In this case, if your business website is not mobile-friendly, then you are lacking behind in grabbing targeted customers. Because today’s customer is so much oriented towards making their activities through mobile only. Therefore, make sure that you will first work on making your website responsive so that the content and other aspects can be easily accessed by any smart device at any time.

  • Reduce the number of web pages

Convenience and browsing efficiency are the major factors that customers’ value the most while exploring a website over the web. If a user finds it difficult to navigate the services available to the website, it’s of no use then. So, it’s better to make things easier for the users by reducing the number of pages from the website. It helps by increasing your website performance. For small businesses that are struggling for better customer reach, keeping limited service pages is the best option to improve the website’s UX.

  • Focus on page loading time

The biggest flaw a website can have is the slow loading. It always frustrates visitors and leaves them with disappointment. Further, the users who know that your website is slow loading will never come again which leads to hampering your website conversion rates. Making your website fast loading is the topmost trend or trick which needs to be implemented by all the web owners. Remember, if you don’t want to underserve your customers, improve your site’s loading time and make them come again to get ultimate user experience.

  • Attention to website security

Having a security seal on your website makes you and the users completely satisfied. It’s the best trick you can use to build trust with your customers. For site security, you can use different security traits that also guarantee to provide an exceptional user experience. Due to robust website security, the users will feel secure while sharing their details which later results in maximized leads and conversions.

  • Stay away from 404 errors

Most of the websites abandon cases are generated when the users are redirected to a 404 page instead of a working website. If you want to make your visitors run away from your website, redirect them to a 404 error. It’s a fact that without any delay, you’ll get a minus balance of the users on your site. It’s not a joke! If you mostly lead your website through a 404 error page, it’s not good enough as it will eat all your brand’s reputation and make your visitors never come again here. So, try not to keep your website on such error pages where the users are unable to proceed with other steps.

  • Usage of appealing CTAs

CTAs add life to a webpage. When there’s a CTA given after service description, it clearly depicts that your webpage is complete and ready to serve the customers with corresponding services. CTAs add unique user experience to the pages. For better UX, one can put the call to action button above the fold so that visitors can easily see this and take actions accordingly by observing the page information.

  • Make wise website color choice

Website colors matter a lot when it comes to catching the attention of quality customers. Today, branding is all about making your website professional and attractive. This has become possible with the wise selection of website colors and pallets. Big brands marked a strong presence in customers heart only because of their branding style, website appearance, and quality information. If you’re one of them who want to leave a mark of robustness among the customers, designing website with superb looking color themes and pallets is crucial.

  • Integrate webpage with motion and animation

Adding and using animations to the webpages to describe the concept has its own advantages in improving website’s UX. However, it’s strictly prohibited to use these elements in the ongoing content and in crucial headings. But, these can be used at a defined page to attract users’ attention. Using moving motions images and animations will help you get optimum user base and augmented business revenue.

  • Make use of adequate images and videos

Excessive usage of images and videos can also irritate visitors as due to these factors they will not get the right information they are searching for. It’s suggested to use limited and relevant videos and images to serve the users with right and impressive information. While uploading these elements, make sure you leave ample white space around them. This makes the element visible to the users and ultimately enhances the user experience.

  • Flow focused website design

In a professional business website, everything should be well-managed and aligned. Here, every aspect should make a sense and provide a flow to understand other associated website aspects. A study states that the visitors find it annoying when they don’t find the relevant information on the website they clicked to explore. This has become the very first reason that the users usually prefer exit from the current website. If you want to render your visitors’ quality and complete information, ask your website designing partners to create a flow focused interface.

  • Conduct regular site audits

In order to achieve exceptional website success results, you need to dedicate your time to audit the website’s regular progress. Dong this make you aware of all the flaws you have made to your website and also let you know about the plus points that your website already has. Regular audits may include UX scrutinizing and SEO optimization. These are considered the best tricks to make a website fully user-friendly.

Ending Note:

Website abandon rates have been rising for the past few years and it’s all because of the bad user experience. When you decide to be on the web, your topmost priority should be to satisfy your customer need with every possible aspect. If you want to make your visitors glued to your website, you have to create exceptional UX for them by using any or all of the given tactics. It’s the finest option you can have to boost your website’s traffic and conversion.

Catégories: News dév web

Will Artificial Intelligence Really Take Up Human Jobs?

3 mai, 2019 - 14:10

With the onset of Artificial Intelligence which is a big part of machine learning solutions, the human race seems to take a backseat and people feel that their intelligence is getting challenged by their competitor- Artificial Intelligence.

But, is this really true? In this article, we will be discussing about the pros and cons of Artificial Intelligence and how this technology has benefited the world. Also, after moving ahead, we will be discussing how artificial intelligence will be impacting the future of humans & will it completely move one step ahead of the humans? You will find answers to all these questions ahead.

Sci-fi has the ability to give the human personality a chance to envision the impossible. This has been displayed in the science fiction films of past days, which portrayed robots doing work for people, and people controlling robots according to their impulses and likes. Ever have you wondered what innovation this brilliant creative ability depends on? Man-made brainpower or AI? Today AI has made some amazing progress and is an integral part of our lives, regardless of whether it is climate forecasts, or email to the executives or voice-empowered gadgets. The base for these unpredictable errands are AI calculations that make the machine knowledge spring up. Yet, this was not generally the situation. We should think back in time and perceive how AI achieved the functional platform it remains on today.

What is Artificial Intelligence?

Before we dive in the detailed explanation, let’s first understand what exactly is AI. From chatbots to smartphones, AI has already made its place in our day-to-day lives. And with its emergence and popularity, this technology seems to take a step ahead in our lives. The benefits of using AI and positive user feedback is enticing more & more software development companies to adapt & use this technology.

Self-driving cars or SIRI, the most common and top examples that can be used to properly describe the AI technology. If you break up the terms: ‘’Artificial’’ ‘’Intelligence’’- an artificial technology that makes use of the intelligence provided to solve various problems in the different situations. With the advances in this particular technology, it can feature just anything from Google’s search algorithm to the autonomous weapons.

But, the question that arises here is, has Artificial Intelligence moved ahead of the human brains? Will it take over the future of humans? Will humans lose jobs? These are some of the questions that you will find the answers to in this article.

The experts have anticipated that the organized artificial intelligence will intensify human adequacy, yet in addition undermine human self-sufficiency and capacities. They talked about the wide-running potential outcomes; that PCs may coordinate or even surpass human knowledge and capacities on errands. For example, complex basic leadership, thinking and learning, advanced investigation and example acknowledgment, visual sharpness, discourse acknowledgment, and language interpretation. As per the experts, the smart systems in the networks, in vehicles, in structures and utilities, on farms and in business procedures will spare more time, cash &  lives and offer open doors for people to appreciate a more-tweaked future.

The following diagram shows the comparison between the human brain and a supercomputer:

Will Artificial Intelligence take up human jobs?

With the developing publicity around AI, comes significant worry among laborers dreading for their occupations, and which is all well and good. For each feature referencing the development of the AI business, there’s another that offers a viewpoint on how and why AI is a danger to human occupation. One study found that about 37% of positions in the U.S. could be “powerless” to AI by the mid-2030s. This study, alongside endless sources referencing AI’s danger to human occupations, might miss a basic component – the requirement for human enthusiastic knowledge and information investigation. In the event that we investigate the particular ways, AI is improving the working environment for HR experts, obviously the human factor won’t become out of date, despite the fact that jobs of representatives may change.

Human intercession is basic to the eventual fate of AI—and AI is basic to guaranteeing HR pioneers can keep on moving from playing out a carefully authoritative capacity in an organization to turning into a vital accomplice and benefactor. We’ve exposed that AI is representing a noteworthy risk to employments—so by what means can, HR pioneers make the most out of this developing innovation fragment? As we keep on applying AI and mechanization to HR forms, we should investigate the representative lifecycle, from enrolling and onboarding to off-boarding and outplacement, and everything in the middle.


Human insight revolves around adjusting to the environment making use of the mix of a few of the psychological procedures. The field of Artificial intelligence centers around structuring the machines that can imitate human conduct. In any case, AI experts can go similarly as actualizing Weak AI, yet not the Strong AI. Indeed, some trust that Strong AI is not just possible because of the different contrasts between a computer and human brain. In this way, right now, the insignificant capacity to impersonate human conduct is considered as Artificial Intelligence.

Likewise, the usage of human consciousness will clearly make life considerably increasingly advantageous for mankind in the years to come and even power people to develop their ranges of abilities, it will maybe never be feasible for such machines to totally supplant the human asset.

Catégories: News dév web

46 Form Design Best Practices

3 mai, 2019 - 08:06

Have you filled out an online form recently?

Chances are that the answer is yes. According to recent research, 84% of people fill out at least one web form per week. 

But you may not have realized, because filling out web forms has become an almost integral part of the fabric of our lives. 

In fact, almost every online interaction that takes a user from A to B is an online web form: getting in touch with a company, booking a train, buying a product, organizing a hotel stay…

Web forms first started to be used for online sales in 1994, with the first ever drag-and-dropforms popping onto our screens in 2006. Since then, forms have become the lynchpin of online interactions. 

They are the gateway between a company and their customer. From small town blogs to global government portals, it’s almost impossible to imagine a website without one. 

So why do online forms have such a bad rep?

Sure, very few people actually love forms. But most won’t mind filling one out as long as it’s clear, concise and well-designed.

And that’s where the rub lies. Too many online forms are overly long, confusing or invasive (and sometimes all three at the same time). 

When a form baffles, frustrates or asks for more than is necessary, the risk of a respondent giving up is sky-high. Some people will abandon the form altogether. Others will unsubscribe. Either way, you’re not likely to get a second chance.

When designing a form, how can we make sure respondents will hang in till the final click?

“It’s very easy to create a form. The hard part is getting people to actually fill it out.”

After helping our 4.2 million users create online forms, the main thing we have learned at JotForm is that seemingly subtle changes make a world of difference. Often, they are what distinguishes a form that converts from one that is abandoned. 

For example:

  • HubSpot found that readers were 17% more likely to fill out a lead generation form of 14+ pages when it was placed on a separate landing page.
  • Marketo found that a few non-essential fields were inflating their cost per lead by 25%.

Designing a form? Make it an intuitive, easy and friendly experience. This guide tells you how.

Main components of a form 1. Greet your respondents: Title and introduction

Would you greet your friends without saying hello? We know how important good manners are, but in the online sphere, they often get lost in translation. 

A title and welcome page are your chance to introduce your form (and yourself) in a clear and friendly way – and make a good first impression. 

Just ask BettingExpert: they received 31.54% more signups by changing their form title to emphasize why people should sign up.

Your title is the shortest and most accurate description of what’s to come. Users tend to skim a form’s content, and hardly any will read a detailed description carefully. That’s why it’s so crucial to capture a form’s purpose in as few words as possible. 

The title can be followed by a brief description of what the respondent can expect from the form. Keep this as neutral as possible: you want to make sure that your respondents answer honestly, rather than trying to meet your expectations. Even something as simple as outlining a goal may unwittingly coax your respondent into trying to achieve that goal.

Now’s also the time to list any external paperwork the respondent should gather beforehand – no one wants to be running around the house looking for their P45 or passport halfway through. 

If your form is guaranteed to take a substantial amount of time to finish, alert users to this in advance. But if it’s ‘quick and easy’? Let users be pleasantly surprised (i.e., don’t risk insulting anyone’s intelligence, just in case.) They will be able to infer this themselves by looking at the progress bar or number of fields anyway.

2. Place related headers and subheaders

Fun fact: humans form first impressions in 50 milliseconds. Spoiler: that’s just not long enough for them to read your copy carefully. 

Form respondents will probably skim-read the bare minimum and ignore the rest. Chances are they’re in a hurry, distracted, or generally impatient to get the experience over and done with. 

Fair enough. We can’t stop them, so we may as well guide them: with crystal-clear, succinct sign-posting. Headers are your new best friend: they clarify the text, break it down, give it structure and keep users engaged. 

Users should be able to glance at a header and immediately know what’s expected of them, without having to read the rest of the text. 

The best way to test this is by reading your headers in isolation – do they still make sense?

3. Break questions with dividers

Dividers matter. In the case of traditional forms, using dividers is the best way to reduce overwhelm by visually breaking questions up. There doesn’t need to be a huge amount of visual difference, and too much contrast can distract.

4. Decide whether you’ll use multi-page or single page form

It depends on the number of sections. 

If there are only one or two topics, a single page form is your best bet. But if a form has multiple sections, multiple pages are required to break up the conversation. Think about first impressions: a user is likely to feel intimidated if faced with a one-page form containing (what looks like) hundreds of fields.

5. Emphasize Calls-to-Actions (CTAs)

Successful CTAs emphasize the ACTION part: by clicking this button, what will the user DO? Generic labels like “send,” “submit” or “process” won’t cut it. The more descriptive, the better. 

To eliminate uncertainty, try answering the question “I want to…” from the user’s perspective. For example, if it’s an inquiry form for a service, it could be ‘Request My Free Consultation.’

Need more convincing? In this study, Unbounce found that even just changing ‘start your free trial’ to ‘start my free trial’ increased clicks of the call to action by 90%.

6. Identify your form fields

Now’s not the time to get fancy….

Radio fields, picker fields, and checkboxes work because they are plain and familiar. Standard formatting of form elements equals better usability. 

Radio buttons can be used when there are several options, and only one can be chosen. Checkboxes work best when more than one option can be selected.

Where possible, use checkboxes and radio buttons rather than dropdowns, as they require less cognitive load to process. As Luke Wroblewski once remarked: “dropdowns should be the UI of last resort.”

7. Never forget “Thanks” page

Remember your respondents are humans that have given you some of their time. So don’t finish abruptly – always say thank you.

How to write so people will listen

Below are a few tips on the art of writing forms so people will fill them.

8. Speak simply

When it comes to forms, we all prefer plain language – even the academics amongst us, the geniuses, and the experts. So why do so many online conversations sound like they’ve been put through a Thesaurus backward?

“Kindly accept our sincerest apology. Nevertheless, we would care to know your opinion. Furthermore… “

Writing like your old college professor will alienate readers and make their eyes glaze over. 

Simple doesn’t equal dumb – it equals readable. That means Plain English, with maximum clarity. Each word should be the shortest, most straightforward version available – that means ‘but’ instead of ‘however.’ No jargon, no complex sentences.

To check for coherence, read your text out loud. Your ears might hear what your eyes can’t see – particularly in corners where your writing stumbles into wordy territory. 

9. Make it personal

A form should feel like a friendly conversation between you and the respondent. Make it personal by using pronouns like “I,” “you” and “your.”

10. Eliminate passive sentences

Writing packs more of a punch when it’s active (John wrote a letter of complaint), not passive (A letter of complaint was written by John).

Passive writing tends to be lengthier and less focused. 

How can you tell if a sentence is passive? Here are two dead giveaways: 

  • The subject doing the action is unclear (A letter was written) or
  • The sentence uses the verb ‘to be’ (has been, was…) followed by a participle (e.g. ‘written’).

Still not sure? You can check for passives with Microsoft Word’s Readability Statistics, or with Purdue’s Paramedic Method.

11. Cut as many words as possible

Many writers fall into the trap of thinking that the more words they use, the smarter they sound. Not so. When it comes to form-writing – or indeed, any kind of writing – cutting words is almost always more effective than adding them. 

‘For every word you cut, you gain a reader.’

A text will emerge leaner, more coherent, more engaging and more precise after being checked carefully for unnecessary words. 

Helpful areas for cutting:

Adverbs (words ending in -ly).

Meaningless qualifiers (a lot, a great deal).

Empty intensifiers (very, quite, rather, really).

The word ‘that.’

Nonessential information.

Vague words (thing, few, many).

12. Use contracted versions of words

Using contracted versions of words (e.g. can’t, isn’t) instead of their serious, full-formed alternatives (cannot, is not)) keeps writing light, friendly and conversational. 

Plus, you save space. And good forms are always spacious. 

What’s > what is. Simple.

13. Cleave long sentences

Lengthy, meandering sentences induce overwhelm. So do dense blocks of text. 

For most readers, up to 20 words per-sentence – and up to three sentences per-paragraph – is just right. Splice anything longer in two. Short sentences aren’t inferior. 

Blank space, bullet points, tables – anything else that breaks through the fog of heavy instructions – will make your reader breathe a sigh of relief.

14. Review the written content

Throughout my blogging journey, I’ve learned (the hard way) that good writing is 30% composition and 70% editing. 

When you’ve perfected your questions, reduced words and tightened everything, put the form away. Let it stew for a few days. When you return to it, you’ll spot loose ends to tie that you couldn’t have spotted the first time round. 

The psychology of forms

Most UX psychology principles are so built into our psyche that we don’t notice them – unless they’re not there. 

But every color, font, line and button serves a purpose. 

Small-scale, everyday design might not be as dramatic as billion-dollar marketing campaigns. But that doesn’t mean it should be any less thoughtful. And understanding the psychology behind what makes people tick is fascinating – and free.

Here are some key psychological principles that form the solid basis for well-designed forms. 

15. Compare costs and benefits

Every decision we make – from taking out the bins to getting engaged – goes through an automatic cost-benefit analysis in our minds. Are the costs of a task worth the benefits of its completion? 

It’s a designer’s job to ensure that perceived benefits always outweigh costs. 

Of course, cost vs. benefit is subjective, and form-filling usually stems from obligation, rather than an activity respondents hope to gain something from. We can’t ensure benefit, unless we offer our respondents a reward. But we can minimize costs. 

Some key strategies for minimizing costs for your respondents:

16. Chunk text

+1-919-555-2743 vs 19195552743.

Which telephone number sticks in your brain? The first one, of course. That’s because it’s been chunked. 

Chunking is a handy memory technique: we use it for our bank PINS, social security numbers and locker codes. It refers to the process of arranging information into ‘chunks,’ making the content easier to retain, process and recall. 

Research claims that three is a magic number to help people absorb and recall information. So use it when you can: for paragraphs, lists, key steps…

17. Define formatting requirements

If at all possible, avoid arbitrary formatting rules. But if they are a necessary evil, spell them out in red marker pen. When filling out a form, no one likes guessing games. Password requirements, syntax rules, numbered spacing: if a field requires a certain input, make it visible. 

Hicks Law

If I’m throwing a dinner party, I’ll always opt for buying my ingredients from a small local grocer rather than a sprawling supermarket. That’s because having too many options often feels paralyzing. That’s Hicks Law: it states that, as our number of choices increases, so does our time spent trying to make a decision. 

Applied to UX, Hicks Law is an ode to deliberate elimination: limiting navigation choices and giving users clear but restricted options. Because as design flexibility increases, its usability decreases. 

Less really is more. 

Some ways of putting Hicks Law into practice:

18. Cut ruthlessly (again)

What purpose does that link serve? Or that button on the top right? If it’s not adding, it’s taking away. Every word of copy, every picture, bell or whistle that isn’t 100% necessary will decrease your form’s conversion rate. 

Neil Patel was able to increase his contact form submission rate by 26% simply by removing a single field.

As Truman Capote once said, ‘I believe more in the scissors than I do in the pencil.’

19. Reduce the need for typing

Typing is the most time-consuming and intensive aspect of online forms, and it often leads to errors – especially on mobiles. Replacing text boxes with buttons and sliders and using autocomplete will reduce effort and increase conversions.

20. Shorten your form with conditional logic

According to Marketing Insider Group, 78% of internet users say personally relevant content from brands increases their purchase intent. And marketing campaigns are 83% less effective when the experience is irrelevant to the user.

So, thank goodness for conditional logic!

Conditional logic (or ‘branch logic’) simplifies complex processes by allowing additional instructions based on a particular response – or, “if this, then that.” In the context of a form, a respondent would only see questions that apply to them on the basis of their previous answers. 

Using conditional logic will reduce the time it takes to complete your form by not displaying questions that are irrelevant to a user, making them less likely to abandon the task ahead (stat about abandonment). 

Yes, this sounds like common sense – but most forms parrot the same questions to every user, no matter who they are. And using conditional logic is a win-win, because by clearly defining user segments, you capture cleaner, more useful data. 

Dual-Coding Theory

I say: tree.

You see: trunk, green leaves, branches. 

Our brain is clever like that: it associates visuals with words. 

That’s the key principle behind Dual-Coding Theory, which states that memory has two disparate but connected systems, one for verbal information (‘tree’) and one for visual information (trunk, green leaves, branches). 

When something is ‘coded’ in two ways (visual and verbal) there is a higher chance of it being understood and remembered than if it is coded in only one way (visual or verbal).

In other words, pairing words with images make them easier to remember. Children’s books make the most of this. Here are two ways of putting Dual-Coding Theory into practice when designing a form.

21. Visualize the information

Our brains process visuals much faster than text. Using cues like icons, imagery, shapes – whatever helps to illustrate your point – will make the user experience more intuitive. 

Form design should be consistent, but that doesn’t mean it can’t integrate little moments of surprise. By using non-standard visual UI elements – like clickable images and toggled sliders – you can make form-filling more enjoyable and intuitive.

22. Consider the colors

Did you know: 90% of our initial judgement of a product is based on color alone?

In fact, according to marketing guru Neil Patel, color is “85% of the reason you purchased a specific product.” The right combination can improve readership by 40%, comprehension by 73%, and learning by 78%. 

You don’t need to be a designer to figure out which color schemes and contrasts work best. Handy programs like Adobe Color CC and Paletton exist to help you choose a palette that reflects your company’s image. 

23. Make your form beautiful

Shallow creatures that we are, we’re conditioned to believe that attractive design is better in other ways, too: faster, smarter, easier to use. That’s called the ‘aesthetic-usability effect.’ A beautiful interface increases our patience and loyalty and even makes us more sympathetic to design problems. 

38% of people will stop engaging with a page if the content or layout is unattractive. In other words, if your web forms aren’t beautiful to look at (and easy to fill out), they’re a waste of time. 

Sure, beauty is in the eye of the beholder. But a simple interface, clean font, and sleek styling will win you (form) beauty pageants.

The Endowed Progress Effect

We are more motivated to finish a task if we can visualize the progress we’ve already made towards it. When we think we have a headstart, it reduces that amount of perceived work, making us more likely to go the extra mile. 

That’s known as the ‘Endowed Progress Effect,’ summed up by American professors Joseph C. Nunes and Xavier Dreze as “a phenomenon whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal.”

Some examples of applying the Endowed Progress Effect to forms:

24. Stagger questions from easy to hard

If you can release questions from easy at the beginning of the form to hard at the end (without sacrificing logical order), users will speed through the initial stages of the form. This, in turn, will trigger the streak effect: the satisfaction generated by quick progress and a sense of momentum, that makes users reluctant to break the streak. Meaning they will continue and are more likely to hang in when the form becomes more demanding.

25. Illustrate the progress

Reflect user’s advancement at all times. The closer respondents feel to their goal, the more likely they are to push themselves towards it. If your form is multi-page, indicate how many pages they have left to complete. 

study from Clutch confirms that 90% of people prefer web forms that use progress bars to manage their expectations about completion time. 

Questions, answers and grouping 26. Brainstorm the questions

All forms rely on questions. When it comes to brainstorming questions, it’s best to start with the end goal and work backward.

So your first question is: What’s the purpose of your form? Is it onboarding? Feedback? Research?

Jot down the knowledge you hope to gain from the form, as precisely as possible. Articulate this as questions (with a question mark at the end) instead of snippets from your train of thought. Give yourself enough time to erase and start again.

Then, write down some possible answers which would give you what you are looking.

And finally, brainstorm the questions that would lead you to these answers in the first place.

As a post-survey precaution, write down the %age of responses per-question you’d expect to receive. Comparing these guesstimates to your actual results will reveal blind spots to pay attention to next time round.

This pre-survey process will also guide your design and save you time.

The science of fields

According to the Form Conversion Report, the type of form directly impacts the number of fields you should include. Think very carefully about how much detail you need for the context you are in.

Now, ask yourself: do you really, really, REALLY need to ask that question?

Chances are the answer is no. Even if we know the power of less, when faced with the opportunity to get a peek into our users’ brains, it’s tempting to ask for lots. 

Yes, the answer to this question may be important. But is so important that it’s worth losing the form respondent over it? 

You need your users’ cooperation. And every additional field makes them less likely to complete your form. So, once you’ve listed all the possible questions and answers, try and cut as many as you can. Think about other ways to collect data, and consider whether the question can be inferred, postponed or excluded altogether. 

Eliminate optional questions altogether. If you must include them, list them after the form has been completed.

27. Group the questions correctly

Structuring online forms is key for success.

Once you’ve brainstormed, trimmed and refined a final list of questions, it’s time to organize them. Arrange them into groups and subgroups with a ‘theme’ header that holds them together, e.g. contact details, work experience, etc. 

Once again, the user should be able to scan each section and know what they need without reading the questions.

28. Define a logical question sequence

Next on the list is question order. The rule of thumb is that the closer in topic questions are, the closer they should physically be placed together. 

Each question, and section, should nudge the respondent on to the next. Big gaps or leaps forward are confusing, so think of the way a form develops step-by-step in a recognizable sequence. 

Through conditioning, we can recognize some types of flow more easily than others. For instance, ‘What’s your name?’ will come before ‘Where do you live?’ which will, in turn, come before ‘What’s your work experience?’

29. Decide on “compulsory vs. optional vs. ‘nice-to-have’”

It’s best practice to limit your form to compulsory questions only. Optional questions needlessly lengthen a form and irritate the user: “Where did you hear about us?” “Would you like to receive marketing emails?” 

But what about questions that aren’t compulsory, but would be very ‘nice to have’? Place them at the end of the form as an optional follow-up. This way, they will feel less invasive, and won’t affect your conversion rate. 

30. Ask one thing at a time

Double-barrelled questions lead to ambiguity. And – you guessed it – ambiguous answers can’t be quantified. 

Avoid the pitfall of meandering questions by scanning them for the words ‘and/’or.’ Seen one? Cleave the question in half. 

The clearer the question, the clearer the answer. The clearer the answer, the clearer the data.

31. Give shortcuts

A good form carves a clear route to completion, then carefully guides users along with clues, cues and direction. The shorter that route, the higher the chance of completion. So offer shortcuts if you can.

Some examples of helpful shortcuts:

Zip code lookup

When asking users to fill out their address, it’s best practice to just ask for a house number and postcode/zip code, and then use a lookup service to suggest the full address.

Placeholder text

Placeholder text is light text that appears in a form field to describe its expected value. It should only be used if there is potential ambiguity.

Field label

A field label is the question text that sits above the field. These should always be present and shouldn’t be replaced with placeholders. It’s tempting to free up space by making placeholder text double up as a label, but this causes many usability issues (summarizedhere.)

In other words, you can have labels without placeholder text, but not placeholder text without a label. 

Predefined answers

Everyone loves predefined answers. They save your reader time, AND they are easy-peasy to evaluate.

You can predefine answers by making questions Yes/No, single choice (radio) or multiple choice (checkbox). In case there’s an answer you can’t predict, add an ‘Other’ textbox to let readers enter a custom response. 

Predictive search 

When asking users to choose their country, occupation, or something else with a large number of predefined options, it helps to provide a predictive search function to reduce the amount of typing (and cognitive load) required.

Audience, purpose and context of a form

Your form is only half of the equation. It’s active, not passive. And its action relies on your respondents. They need to be embedded in the framework from the very beginning.

Forms are a vehicle for communication. There are two parties involved. 

So when designing a form, you also need to think from your user’s perspective… And that starts with their purpose and context. 

Why should someone fill your form? What’s their purpose? Write it down. 

Purpose is embedded in context, so make context specific in your mind’s eye. Where and how are they filling out the form? At home? On a laptop? On a mobile? On the subway?

Context isn’t just the environment. It’s about your participants understanding what your form can achieve, with their help. 

32. Know who are you talking to

The form needs to engage the attention of the right audience – so, who is that audience comprised of? 

Thinking in a broad, foggy mass of people won’t help. To focus your mind, hone on on one person – or, a ‘buyer persona.’ This will tell you more than any general group can.

Imagine a fictitious ideal customer with a job, personality, family, hopes, and dreams. Bring this person into sharp focus. Where do they live and work? What are their opinions and values? How do they relate to your business? 

If you find out what is meaningful to this imagined person, you will be better-placed to gather questions that lead to meaningful data. 

This is the person you need to keep referring back to. This is the person whose answers you need. 

Form visuals and structure

Surprises are great on birthdays, but not when filling out forms. Users should be lulled into a sense of rhythm and repetition as they work through the questions, safe in the knowledge that the buttons, input fields and everything else will be the same from page to page. 

Consistency will support a smooth form-filling experience. That means colors should be the same, visuals should be the same, TOV should be the same. 

What is your company persona? What phrases and words get this across? What are your values? 

At JotForm, we focus on being inclusive, friendly and down to earth – and the language we use reflects this. 

When you’ve defined your brand tone of voice, maintain it throughout all of your forms – your customer should feel as if they’re interacting with the same friendly person every step of the way. 

Visual consistency is equally important. Adopt a visual identity and style that you maintain throughout your form (and the rest of the forms you create in the future).

33. Align labels top-left

Google’s UX researchers found that aligning labels above fields on the left-hand side increased form completion time, because it requires less ‘visual fixations.’ 

34. Avoid placing questions side-by-side.

Eye-tracking studies have shown that simple one-column layouts are better than multi-column layouts with questions positioned side-by-side.

The only exception to this rule is when asking for dates (day, month, year) or time (hours and minutes), where multiple fields are expected to be on one line.

35. Try one-thing-per-page

One-thing-per-page is a psychological technique defined as: 

…” splitting up a complex process into multiple smaller pieces, and placing those smaller pieces on screens of their own.”

Essentially, users only have one important thing to focus on. 

  • One piece of information to understand.
  • One decision to make.
  • One question to answer.

A chaos-free page encourages users to stay on task.

36. Use field length as an affordance

Always adjust the width of the field so it’s just long enough to contain all the characters of the input (users should be able to see their full entry) and no longer.

The size of a field should reflect how much text the user is expected to enter. Fields like zip code or house number should be shorter than the address line.

A Baymard Institute usability study found that if a field is too long or too short, users start to wonder if they have understood the label correctly. This applies especially to fields with unusual data or a technical label like CVV (Card Verification Code).

If you are new to JotForm, you can always refer to JotForm’s form design tutorial while structuring your online form. With the help of tutorial videos, you can make the best out of JotForm’s form designer.

Errors and the path to completion in form design

Like in life, it’s possible to get it wrong when filling out forms. 

And like in life, the key issue is signaling errors and allowing quick correction.

37. Don’t rely on color alone

1 in 12 men have some degree of color blindness.

When displaying validation errors or success messages, don’t rely on using green or red text, (as red-green color blindness is relatively common). Use texts, icons or something else. JotForm Cards warns the user with a micro-animation that shakes ‘no’ when an error has been made.

38. Specify errors inline

Show the user where the error occurred and provide a reason.

If you must use validation, ensure that it’s inline (to the right of the field) and reports errors early on.

Don’t wait until a user hits submit to report validation errors. But equally, inline validation should not be real-time, as this is likely to report errors before a user has completed the field.

39. Use field validation

You ask for an email address, and you receive a response with no @ sign. You request a phone number, and half your answers don’t contain enough digits. 

Typos shouldn’t be a barrier to your form’s usability. 

Use “field validation” to make sure you get the answers you need, such as, “Answer must contain a ___.”

JotForm Cards recovers the email address of a user who has entered the domain name wrong; john@gnail.comshould be

40. … but don’t be too strict

If there’s a lot of variation in how users answer a field (for example, responding to ‘phone number’ with +12345678912, +44 12345678912, 012345678912), convert these to a consistent format. 

All about payment forms What is a payment form?

A payment form is a digital version cash desk. It authorizes online payment, validates the user’s details, checks funds are available and ensure you get paid. 

Payment integrations have a lot of advantages. They help you to

  • sell products or services;
  • apply complex calculations to these sales, such as adding taxes and shipping costs or subtracting coupons;
  • give your products descriptions like images, quantity, color and sizing options;
  • collect donations and payments of a fixed amount, or make these payments recurrent with a subscription service.

When it comes to designing a payment form, it’s essential to follow best practice. Here are some key rules.

41. Limit the steps in payment

The Baymard Institute analyzed checkout forms and found that a checkout process that is too long or too complicated is one of the top reasons for abandonment during checkout. So cut fields, cut, and then cut again.

42. Use visual indicators of security

When entering sensitive details such as credit card details, users will be on high-alert to anything that seems dodgy. A recent study revealed that 17% of shoppers left a page without paying due to security concerns. 

Professional payment forms put users at ease, whereas anything that looks ‘off’ will put them on edge. That’s why you should be cautious about building a payment form from scratch – even the tiniest errors or inconsistencies can scare users off. 

It also helps to enable SSL on your forms to help protect data. Visitors get peace of mind knowing all interactions are encrypted. JotForm is the most secure ways to transfer data: we’re Payment Card Industry Data Security Standard (PCI DSS) Level 1 compliant and SSL enabled.

43. Clearly explain why you’re asking for sensitive information

People are increasingly concerned about privacy and information security. If you must ask for sensitive information, make sure you explain why it is needed, using support text below the field.

44. Save the data

Giving users the option to save their address and payment information makes the process quicker and more streamlined – especially on fiddly devices like mobile. It also gives repeat customers a sense of reward and loyalty.

45. How to add a payment integration with JotForm

Step 1: Add your brand logo and custom styles.

Step 2: Enter integration credentials using a connect button, or enter them directly.

Step 3: Add product image, product details like quantity, color, size.

Step 4: Calculate coupons, taxes and shipping.

You can use purchase order integration to check for the details and options for a generic payment field creation (this doesn’t require any credentials because it doesn’t create a real transaction). You can check Sofort integration guide as an example to walk through an entire payment process.

Step 5: Write a personal thank you message-autoresponder emails.

All set. Now you can easily sell your products on websites, blogs or social media.

When you’ve finished the form…

Hurray, done! Almost. Your form might be finished, but it’s not time to send it off just yet…

There are a few final steps to keep in mind.

46. Test your form before sharing

We all have blind-spots. And when a form’s success hangs on the quality of the data, it’s good to be cautious. So, make sure you’ve provided robust answer choices, and haven’t missed anything, by pre-testing your survey. 

Send it to family/friends and ask them to keep track of how long it takes for them to respond to the survey, and how they experience the flow of questions. This will help you evaluate the design of the form next time round, too.

Catégories: News dév web

OKR Management: Becoming Agile

29 avril, 2019 - 09:51
OKR Approach

Objectives and Key Results (OKR) is an approach that informs everyone in the organization where they should concentrate their efforts and directs the company to the common goal as a whole. In fact, it’s a simple way to ensure that everyone is striving for the same result and that all the operations are related to the company’s goals.

In the early years of Google, John Doerr, by introducing the idea of ??using OKRs, an organizational system for goal-setting, says that the OKR approach is an effective way of identifying both high-level objectives and at what stage they are to achieve these objectives.

OKR is a way of business that every company can use, regardless of its size. It is beneficial and has been heavily used by companies like Intel, Google, LinkedIn, and ING Bank, it is helpful to the startups and small companies as it is to the giant enterprises.

The OKR approach is an effective way to identify targets and communicate within a company, and to transform company, team and personal goals into measurable results. This system is a driving force that keeps both the company and the employees within the determined common goal.

This is an approach that brings concrete results in many respects, because it provides both the company and the employees with the motivation to achieve their goals, and the opportunity to follow the progress they have made with measurable results.

In fact, OKRs provide strategies and objectives for organizations and teams for a certain period of time. And at the end of this time period, the OKRs provide a reference to see how well the work is being done in achieving the targets.

“Not everything that can be counted counts, and not everything that counts can be counted.” – John Doerr

Objectives and Key Results, a popular approach to objective management, provides a framework for companies to achieve their strategies, improves their focus, provides transparency and encourages and organizes company employees to achieve their common goals.

How does OKRs work?

The OKR methodology includes rules to help company employees prioritize, focus, and measure the results of their work. Thus, the OKR approach helps companies to communicate their strategies in an actionable and measurable way. Likewise, it allows companies to move from an output-based approach to a result-oriented approach

An OKR, as its name implies, is comprised of Objectives, that define the goal to be fulfilled, the Objective contains up to 5 Key Results that measure the process in achieving the Objective. Each OKR also includes Initiatives, the work that needs to be done to progress on Key Results.

One of the most important points to consider is that objectives should be measurable, focused and meaningful. 4 to 6 key results should be planned for each individual within a quarter, but it is possible to set OKRs on a weekly, monthly or yearly basis. Each target is recorded as a percentage, number or currency of how much is achieved.


Unlike the old KPI methods; everyone can clearly see how everyone works, and they can share their comments and appreciation about each other’s work through the same platform. I think the sharing motivation here is due to our sharing habits on social media. So this is also very fun.

With OKR, leaders in the company can see their teams moving towards important goals, while employees also know exactly what they expect. And as a result, the happiness and efficiency of working in clear goal-oriented environments brings success.


Every attempt is made in accordance with an objective. The purpose of determining an objective is to reveal what is expected to be done after a certain period of time or to set a clear course to achieve this objective.

Choosing the right objectives is one of the hardest steps and requires a lot of effort to think and do what is good. For this reason, it is important to determine an objective that can be defined as success when it is achieved and not easy to do.

source: Corvisio OKR

The answer to the question “Where to go?” determines our objective. This answer should give a clear direction.

For example;

  • Increase the gross profit of the last quarter
  • Provide a very good customer experience
Key Results

In cases in which the objectives are correctly established, Key Results emerge as a weapon of using the OKR approach. Key results are numerical expressions used to achieve goals and to assess progress in this process.

Numerically defined expectations reveal measured and scored results.

The important component here is the measurable success. As general statements about progress and development are subjective, they are not successful enough in explaining the situation to achieve the objective, because immeasurable objectives prevent us from using our capacity sufficiently.

source: Corvisio OKR

The answer to the question “How do we know that we have arrived there?” refers to the Key Results. We can think of it as a GPS device that draws the route of the destination and allows to see the current position. Key Results indicates how close the target is.

What will OKR approach bring to your work?

After talking about what the OKR approach is, we can come to the benefits of the OKR approach and the reasons behind the company’s determination of this approach based on Google, which comes to mind when talking about the OKR approach.

OKR’s main purpose is to unite the team around measurable results, enabling the company, its internal teams and individuals to move together in the right direction. The biggest advantage of OKR is that each individual knows very well what is expected of him / her in line with the company’s goals. Again, everyone can keep track of what others are interested

in and what task they are focusing on. This awesome methodology is actually a roadmap that can be pursued with a goal-oriented approach.

In order to ensure measurability in the OKR approach, it is also intended that employees identify their own OKRs and share it. Karl Sun, who has worked as a manager for a long time on Google, says that all OKRs in Google are clearly in a common area within the company. Likewise, each employee shares his / her own OKRs in this common area.

And if we list what will OKR bring to the company and to the team:
Transparency – OKR’s should be visible to everyone so that the people are aware of what others are working on.

Alignment – Similarly, OKR makes sure that every employee in the company align their work, move in the same direction and reach a common goal.

Focus – OKR helps the employees focus on the tasks that have the most impact on the business. There needs to be high impact on company goals after you get the objectives done, otherwise, the objectives are too easy to achieve.

OKR helps the employees to focus their attention on the most important tasks for the time, letting them prioritize them to bring the highest positive impact on the company.

Engagement – People strive to achieve outstanding results when they engage in the process with a purpose. Use a wording that everyone will understand. As a result, you can communicate your goals to everyone in the company and receive deeper engagement.

Everything considered I can’t think of a reason that would set you back from implementing OKR Management into your business. As you may create your own OKR Spreadsheets very easily using MS Excel, but you might prefer to use a cloud-based OKR Software provided by many firms now.

Catégories: News dév web

AI & Fintech: Are these prone to cybersecurity threats?

24 avril, 2019 - 09:47

With the improvement in technology, more and more players are joining the bandwagon to leverage it.

One of the late entrants is the finance sector also referred to as fintech companies who use technology to offer their services.

Off late, fintech is catering to a wide array of customers by rolling out solutions that impact nearly everyone. With the right technology in place, they broadened their reach while significantly increasing the flexibility and innovation level of financial services.

While there is technology in the finance industry, on one hand, there’s Artificial intelligence too introduced as a way to simplify human lives by integrating in a day to day life. And in the same manner, AI is integrated with the fintech to offer exceptional services in the simplest possible manner. But, with the increase in digital services and transactions, the vulnerabilities to have increased significantly. Not to mention, the cyber threat remains an all-time high for the online financial transaction and this why Fintech companies are aware of it too. Here’s where AI app development comes to play to by introducing smart applications and programs making it difficult or rather treacherous to access for the cybercriminals to hack systems.

Like any other technology, AI to carries a certain amount of threats and this is why utmost care must be taken while implementing the same for Fintech. Conditioning AI for future vulnerabilities is one way to get things started.

Enabling AI to distinguish between the access

Since AI is a system that is designed in a way to remain value-agnostic, feeding the understanding of Good and Wrongful access is a must as a safety measure against cyber threats. Being a value-agnostic concept, AI is not naturally capable to differentiate between the ethical transactions versus the wrongly intended ones. This is because the login condition tends to remain the same for each transaction/attempt.

For example, imagine a user moving his/her funds digitally from New York to London and then to Paris, and back again. You can expect a sizeable dip along the way due to different taxation policies and rate. Usually, a transaction of such nature will go down in the books of accounts as “usual business” under the AI engine scanner. Such transactions in the FinTech world will involve plenty of intricate calculations that refer to jurisdictions and statutes. Here’s when human intervention is required and that’s when the vulnerability is exposed. The AI will not be able to make any discretionary judgment and ethics and hence security becomes the primary concern.

Regulating the Access Control

One of the major cybersecurity vulnerabilities involves access control to a certain set of data in the fintech industry. For AI to control the access to data for security purpose, it gets difficult to manage the data security. The biggest vulnerability is that of the ability of cybercriminals and hackers to bypass the access controls with an aim to steal information or even pose as another legitimate individual.

They try to leverage identity theft for engaging in the phishing schemes. For fintech companies, the first line of defense to negate the power of unauthorized access is that of introducing e-signatures as a mandatory protocol for authorizing the business transaction. One can also involve other complex access control for advance security that involves bio-signatures or even biometric authorization that involves retina or irises scan, fingerprint login, etc.

Making the best use of AI and RPA for a Dynamic Security

AI has limited power to control security because of its scope. Perhaps, this is the reason why there is a difference between Robotic Process Intelligence (RPA) and AI. For any security engineer responsible for the fintech company’s security, the line between RPA and AI shouldn’t be blurred at any cost.

One has to move beyond the conventional idea of a security level when it comes to fighting vulnerabilities faced by fintech corporations. You can use RPA for a set of iterative tasks that involves protocol verification, ownership verification, and even monitoring and ensuring the right balance mechanisms.

And when it comes to security for banks, merely employing an intelligent system acting as a cybersecurity gatekeeper is not enough. This is because a banking transaction has far more depth than any other online transactions as it involves routing digital currency thru multiple devices and storage spaces.

This is where the breaching opportunities are opened up and vulnerabilities are exposed at each point. Engineering a static AI solution cannot cater to such all-pervasive threats, especially when fintech industry is experiencing a higher frequency of ‘zero-day’ attacks. The 76% of zero-day cybersecurity attacks took place in 2018 that stemmed from sources that were entirely unaccustomed for.

Doing away with the defensive, negative attitude

Challenges are everywhere, and most often when businesses face challenges on the technology front, the mindset differs. Much key business personnel are left feeling that it’s only a matter of time before their systems are hacked. The question boils down to ‘when will it get hacked’ rather than ‘will it ever’ or even better, ‘if it can get hacked’?

Here’s where the half battle is lost. One has to understand that AI is nothing sort of a magic bullet aiding the modern cybersecurity complexities. Fintech sites and transactions will inevitably need AI integrations to ensure safety. The benefits of bringing inefficiencies will evolve in the coming times as AI too wears off the age and presents a wider scope with deeper securities in terms of reducing manual efforts, and bringing down the salary costs while ensuring timeliness.

The best way to tackle threats is not to surrender to the idea of ‘one-stop-solution’ when it comes to securing transactions thru AI. The key is to look at the incremental transformation by taking an example from the likes of PayPal who are immune to large scale as they have adopted a continuous testing approach that keeps vulnerabilities at check.


The blend of Artificial intelligence in the fintech has become integral to both the industry wherein a dedicated mobile app development company plays a major role in bridging the gap.

This is because banking and investment have moved beyond the traditional brick and mortar way where even institutions are encouraging people to move their finances digital.

And this is why we see many traditional banks pair up with fintech firms to blend in the best of both worlds. And hence, ensuring the safety of all such transactions that take place on their portal becomes the liability for the banking and financial institutes.

Any failure in that regard will have customers losing faith in them and even risking the future prospects of investors as they fear to operate online.

Customers too have evolved when it comes to picking the fintech companies as they tend to go for the one that follows regulations and best practices.

They also consider whether or not such firms had any cyberattacks history and checks how well the company utilize precautions for cybersecurity.

Catégories: News dév web


Une question, une remarque ?
Une demande de devis ?


A propos...

Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn