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How can content marketing increase your brand awareness?

14 avril, 2021 - 18:44

Increased brand recognition does not happen immediately, but it is an important goal for every organization to bear in mind. One of the most dominant ways to do this is with content marketing.

Why is brand awareness critical?

Consumers’ familiarity with a business and a message is measured by brand recognition.

It’s not enough that people remember your logo because it’s unusual; it’s also vital that they recognize your brand and what it stands for.

Consumers are much more likely to buy from brands they know and trust if they are aware of them. When people are familiar with your brand, it strengthens your place in the industry.

What effect does content marketing have on brand awareness?

Good content helps your brand explain to your consumers who you are and what your name stands for, like a great resume that your boss will love.

Brand recognition isn’t just about whether or not your target audience knows your company’s name; it’s also about how well they appreciate the attributes that distinguish your company.

To make this distinction, the content should highlight the attributes that set your brand apart from the competition.

Show potential customers why they should select you over your rivals by sharing information about your business that clarifies what sets you apart from those in your industry.

You may also use a page to explain how your brand varies from those in the same category, whether it’s by the products or ingredients you use or something more personal, such as the fact that you’re open on weekends.

How will content marketing be used to raise brand awareness?

Increasing brand recognition is difficult, but you can use content marketing to accomplish your branding goals by following these seven steps.

Recognize your target market.

The first step in designing every marketing campaign is to consider your target market. Since they’re the ones you want to interact with, all of your content should be personalized to them.

To make sure you’re writing about the right people, you can answer a few critical questions about them.

Who is your audience?

The most critical piece of the brand recognition puzzle is your audience. You won’t have any buyers to help your brand image grow until you have an audience that wants your product.

As a result, you should think about who you’re going after. To assess how to organize your content and what will relate to their preferences and beliefs, consider your target audience’s demographic.

If your company makes hand-crafted bouquets for brides, for example, your target market is predominantly female. In this scenario, you’d tailor your content to cater to brides and demonstrate to them that you’re dedicated to giving them a fantastic experience by focusing on the industry.

Where does your audience spend time online?

You should also look at your target audience’s online habits.

Spend time deciding which websites and blogs your target audience frequents and how you can create content that appeals to them.

You should also look at which types of content your visitors spend the most time on your current pages. Make video a part of your brand marketing strategy if you find that they connect more with pages with videos rather than photographs.

The aim is to interact with your guests on a website by answering their needs and desires, and by researching their online habits, you’ll have data-driven insight into how to keep them coming back.

Create a content strategy

Once you’ve identified your target audience, you’ll need to formulate a plan to reach out to them.

Concentrate on your story.

Your company’s story is one of the best content subjects for raising brand recognition.

You should market your brand in a way that represents your company’s values as well as where you began, how you achieved, and what you believe. To provide a good picture of who you are as a business, keep these things at the forefront of your campaign.

This will help you develop a personal bond with your customers and show them who you are outside of your goods and services.

Choose your channels

The next step is to select which content forms you’ll use. Many can be efficient, including:

  • Web pages: When people want to learn more about a business, they go to the “About Us” section of the website. They can also find a page that defines and describes your company culture, as well as your values and working climate.
  • Posts on the blog: Blogs are one of the most effective ways to drive traffic to your website and a great way to promote your content. If you blog regularly, you can share your experience and build yourself as a trusted voice in your industry.
  • Downloadable guides: Site visitors adore something free, and knowledge is no exception. On the first page of your website, or pages related to the topics discussed in the guide, advertise a free downloadable guide.
  • Videos: Videos are another excellent form of advertising that allows potential clients to see what your business is all about. They give them a behind-the-scenes look at your business and how it operates, making them feel like they’re a member of the family.
  • Webinars: Webinars are growing in popularity because they allow you to watch and listen to information rather than reading it. This is a fantastic content marketing strategy that you can also reference in your posts on related topics.
Create a schedule

Having a content calendar in place will help you stay on track with your strategy. You’ll have a map with no roads if you don’t have it.

Make a schedule for posting new content and stick to it.

It’s critical for your company’s brand image to maintain consistency, whether in the volume of blog posts or the tone you’re writing.

Make use of your company’s blog to raise brand awareness.

There are several advantages to writing a company blog, so if you don’t already have one, we strongly encourage you to start one right away. It gives the business a voice in the industry and can be a valuable tool for increasing brand recognition.

Here are a few tips to help you create your company’s brand on the blog.

Create new, original material.

People are constantly searching for new information. It won’t help you get ahead of the game if you share the exact details as your rivals.

You must provide one type of content for your future customers to consider you a unique business.

Granted, we all know how difficult it is to come up with new ideas all of the time, but the time and effort put in is well worth it.

One choice is to break down a previously discussed subject and discuss one of the smaller components in greater depth. Find a new way to discuss something that has been done before, but not in the same way that you have.

Using fresh perspectives on industry issues will help you build your brand as forward-thinking and authoritative. You’re not facilitating brand recognition if the content isn’t one of these two items.

Another essential element of producing unique content is ensuring that the data you use is suitable. If you’re going to use content to build your brand, it has to be reliable and trustworthy for your current and future customers to trust you.

Choose subjects that will pique the audience’s curiosity.

Examine the audience’s preferences when coming up with new blog subjects. Consider writing a blog about it if any of your Twitter followers ask the same question.

This helps you demonstrate your authority and expertise on a subject you already know your audience is interested in learning.

You might also write about topics that give your readers a behind-the-scenes look at your business. You might, for example, build content that takes a behind-the-scenes look at how one of your products is created. Everyone enjoys getting the inside scoop!

Take a look at what the competitors are saying.

Investigate what kinds of blogs your rivals are publishing to see what subjects are gaining momentum.

While you can never copy the content, you can easily rework general concepts to help your rivals communicate with customers.

If your top competitor, for example, publishes a weekly blog that includes a how-to video, you may suggest posting a video or webinar weekly as well.

Participate in the community

Customers want to connect with businesses that share their values and give back to the community. This can be immensely beneficial to your content marketing campaign if you’re an involved member of your culture.

You can use your group engagement to boost brand awareness by showcasing it in several ways in your online content.

Post photos

Posting images is one of the easiest ways to link your group engagement to your content strategy. If you’ve taken part in a fundraiser or a group event, post pictures on your website and social media sites.

Post videos

Another great way to demonstrate your group involvement is through videos. If a few of your workers participated in a charity run, share a behind-the-scenes look!

Images of your team in action are ideal for showing your community engagement and conveying to consumers that you care about helping others.

Leverage Email Marketing

One of the most effective ways to keep the business in front of customers’ minds is to send email newsletters.

You can easily update them on company news, tips that will help them achieve their objectives, and content such as free business guides.

Here are some ideas for making the most of your email newsletters.

Link to your most recent content

Linking to recent content ensures that your audience does not skip any of your recent posts.

You want to make sure your target audience reads new content before you spend time making it. Otherwise, it would not be able to assist you in achieving your objectives.

To guide your audience to new posts, stories, webinars, or podcasts, for example, link to your recent content on social media or your website’s homepage.

Let your audience know you’re happy to speak with them.

Always strike up a friendly, personable, and encouraging conversation with your potential customers. 

Customers would be more likely to respond to your emails or take steps about becoming a customer if you make them feel at ease about beginning a conversation.

Encourage potential customers to reply directly to your email with any questions or suggestions you might have to increase discussion. This communicates to them that you are open to speaking with them.

Use social media to promote your content.

Facebook and Twitter are excellent outlets for supporting and reaching a broad audience with your brand-building content.

Users can easily share your content, as well as your brand, by simply clicking a button.

Since the information you share with your followers is accessible to their friends, social media sites are ideal for content marketing. By publishing, you’re allowing your content to reach an audience outside your immediate circle.

Social media is also helpful because it encourages users to express their thoughts and views, responding to building relationships with potential customers.

Analyze your results

One of the most critical aspects of your strategy is to consider and monitor your progress.

Analyzing your various marketing campaigns’ outcomes will help you figure out which tactics work and how to develop your marketing strategy in the future.

Google Analytics is an excellent tool for gaining a lot of information about how your content performs online.

You can see which pieces of content drive the most traffic and across which platforms. Apart from that, you can see charts of where your customers are coming from and what they’re clicking on your site.

Use this data to assess which types of content are most beneficial to your objectives and choose new topics using a data-driven approach.

The Takeaway

Crafting a content marketing strategy that will increase your brand awareness is not easy but definitely possible. Pay attention to the tips above and create a solid plan that will convert in the near future and will transform your brand into a real authority in your niche.

Let me know in the comments section what are your tips on increasing a brand’s awareness. 

Until the next one, keep creating content!

Photo by Tyler Franta on Unsplash

Catégories: News dév web

8 Thank You Page Examples to Inspire your Landing Pages

14 avril, 2021 - 17:57

There’s a tendency in people to treat thank you pages as an afterthought (in case you don’t know, thank you page is what appears after someone signs up for something through your landing page). The truth is that thank you pages offer you yet another opportunity to nurture leads, build relationships and increase sales. 

You can use the thank you page to:

  • Set future expectations
  • Share download links
  • Share similar resources
  • Upsell on offers
  • Move them through your sales funnel
  • Guide them to relevant pages on your website

But getting a thank you page right isn’t as easy as it seems. And for this reason, I present to you some of the best thank you pages I’ve found, to help you create brilliant landing pages by yourself.

1. SalesForce

SalesForce, a giant in the CRM industry, shows the following thank-you page when someone  downloads their Marketing eBook:

The first commendable aspect of this thank you page is that it’s personalized. When you fill in the form for this eBook’s landing page, you share details like your name and email address. They use the very same information to personalized the thank you section by adding your name when thanking you.

Right below the copy, there’s a clear image of the book which lets the visitor anticipates the ebook and makes his interaction with SalesForce just that bit wee bit smoother.

And quite smartly, SalesForce has dedicated the complete right panel to a ‘related resources’ section. This is a good practice as at this point the visitor’s interest is primed in your offerings and you can use this opportunity to introduce more of your content.

Finally, they also offer a helpline number that visitors can use to clear up any sorts of issues they may have while interacting with the landing page or the thank-you page, which just improves the user experience further.

2. Simply Measured

This next thank you page from Simply Measured (now Sprout Social), assures a visitor that their guide on ‘Best Practices for Reporting’ is on its way:

The thank-you page itself is quite simple. It’s got a simple heading which assures you the guide will be delivered. 

What really makes this simple thank you page stand out is the copy below the banner. Simply Measured reminds you to check your junk folder if you have trouble receiving the lead magnet in your inbox. And for good measure, because this sort of thing happens quite often.

A lot of emails do end up in the junk or spam folder so it’s a good idea to remind recipients to check these folders. This improves your email deliverability and also open rates.

3. AWeber

AWeber, an email marketing company, displays the following thank you page when you sign up through their landing page for an email writing course:

The thank you page starts off by congratulating you for gaining access to the guide and provides an access link right within the thank you page. This saves time for the user and they can get started with the content immediately. 

Even then AWeber lets you know they’ll send you an email that’ll have further instructions regarding the course. 

They do a great job of clearly laying the next steps for the user. Using the headline ‘This next step is super important!’ they make sure to grab your attention. They, similar to Simply Measured, ask you to white list their email address so you can receive their emails without a worry. This is a great practice.

AWeber makes maximum use of the real estate provided in a thank you page by adding content below the fold also:

Knowing how a user is engaging with their content at this moment, they also add a link to their upcoming webinar which is related to the content you’ve signed up for. This allows AWeber to ‘kill two birds with one stone.’

4. All Seasons Landscaping

When you sign up for All Seasons Landscaping email list, this is the thank you page you see:

Keeping true to the very fundamental concept of a thank you page, the headline just says ‘Thank You’. What really makes this page worth mentioning is the addition of testimonials.

By using testimonials as social proof, you boost your subscriber’s confidence in your brand. They get to see quotes from other people who’ve had pleasant experiences with a business and that makes them feel better about their decision.

By including reviews, testimonials, and logos from other brands who are customers, you can alleviate any doubts your subscribers or customers may have. They tackle customer objections and prove that your product/service is worth their time.

5. Coppyblogger

Copyblogger, a website dedicated to copywriting, displays the following thank you page upon registering with their website:

This page does a great job of explaining all the benefits one can actualize after becoming a member, you get access to their marketing library that includes guides and email content that helps bloggers more adept at their jobs.

Similar to some previous examples, this page also nudges the subscriber to mark them as safe senders so their emails get delivered without a hiccup.

To make it just that bit easier for the user, they tell you exactly which email to white list. Providing the email address here also makes it more likely to stick in your memory and makes it easier to spot Copyblogger’s emails in a cluttered inbox.

The page signs off with a strong CTA asking you to continue to follow the next steps in enjoying the Copyblogger membership experience.

6. Acquisio

Acquisio, an AI for digital advertisers, offers the following thank you page when you sign up for one of their webinars:

This is a well-designed, minimal thank you page that offers pleasant illustrations along with a pleasing combination of blue and white: colors that tend to have a relaxing effect on the viewer.

What Acquisio does well is adding social sharing options on their thank you page. This allows the users to let their audience know that they’ll be attending a webinar, boosting their credibility and also attracting more attention for the webinar in the process.

Offering sharing options is a good way to leverage your thank you page. They increase the presence of your offers and as an e-commerce marketer/owner, you can use this space to ask people to share items they just bought with friends on social media.

7. Sally’s

Sally’s is a cosmetics company with a diverse line of products. When you sign up for their mailing list, this is the thank you page you see:

Sally’s thank you page taps into the ever-powerful approach of word-of-mouth marketing. By incentivizing users to earn rewards by spreading the word. You can create a much larger audience for your campaigns.

Here, Sally’s using clever copy tells you quite clearly not to leave your friends behind. You’re invited to earn free razors if your friends sign-up through you.

The best part is, Sally’s keeps their approach warm and friendly by offering you free hugs even if you don’t invite anybody. And the more people you invite, the more awards you can win.

Lastly, they offering social media sharing options as well which allows people to quickly share links with their friends. Making it easy for them to send invitations and also increasing Sally’s presence on social media.

8. AdEspresso

AdEspresso, an ad management tool, redirects you to the following thank you page after you sign up for an ebook:

AdEspresso’s designed an attractive graphic for the ebook, which is big enough to get your attention and give you the feeling that you’re signing up for a quality lead magnet.

The does justice to the product, and they put in some effort to convince the visitor that the book is worth the download:

“Customer Audiences are one of – if not the most powerful targeting feature of Facebook Ads. In this eBook, you will discover how to use them like a pro!”

They’ve also positioned their Twitter CTA smartly by asking a question that is likely to get a response makes it more likely that people will follow them on Twitter.

The download CTA grabs the user’s attention and allows them to get quick access to the book.

One thing that could have benefited from some changes is the font of the CTA. While the rest of the thank you page pops and uses consistent fonts, the CTA is in a different one. Not only is it inconsistent with the rest of the page but the font of the Button doesn’t convey the urgency of the action.

Signing off

As you’ve probably now seen from the examples provided that there are many uses to a thank you page and they can be employed to complete a number of tasks, from providing next steps to asking people to share your content on social media. Just remember to design your thank you page with your audience’s preference in mind and you’ll be able to do a lot with this oft-overlooked feature of digital marketing.

Photo by Kevin Butz on Unsplash

Catégories: News dév web

11 Digital Tools that can make a Freelancer’s Life Easier

12 avril, 2021 - 09:36

Making $100,000 as a freelancer is not difficult. Making $100,000 and staying sane is the real challenge.

If you have been freelancing for a while, there’s a good chance that you find the above statement relatable. If, on the other hand, you are new, here’s news:

You have to wear many hats as a freelance business owner.

I use “freelance business owner” instead of “freelancer” because in order to put food on the table, a freelancer has to do almost everything a small business owner does.

Besides working on projects (duh!), freelancers have to:

  • Market themselves just like a business
  • File taxes, raise invoices, keep a track of expenses, follow up on payments, just like a business
  • Work on establishing a brand, just like a business
  • Maintain exceptional levels of personalized client servicing, just like a business

In other words, freelancers have to operate just like a business, but usually without the support of having a team working for them.

Doing all that alone, while still delighting clients with exceptional work and visible respect for deadlines is extremely challenging. 

So much so that the inability to manage all these tasks and deliver quality at the same time is perhaps the biggest barrier that stands between average freelancers and exceptional ones.

While freelancers may not have the resources that a digital marketing agency has, thankfully, in today’s time, we have tools that when used right, can enable you to squeeze out superhuman amounts of productivity from your time and efforts.

In this article, we will explore a few of the most awesome such tools. I’ve decided to categorize them into three categories. Let’s look at them in detail:

Specialised Tools

Specialised tools are the ones you need to execute your core competency. These tools vary with the varying craft of different freelancers. 

Those who work with videos will need a different set of tools than those who write ad copies. Developers and designers will require different set tools to effectively do what they do best. SEO experts will need a dependable backlink checker and content writers will need a dependable editing app.

For this reason, I will not be listing any tools under this section. As a freelancer, you may already know about the best or the most popular tools used by successful professionals in your respective field.

Even if you don’t, a series of simple Google searches ought to reveal the answer.

With that said, there are certain tools that can come in handy for all freelancers, regardless of the nature of their craft.

These will be discussed in the following sections (with my personal recommendations of the best tools):

Productivity Tools

Maintaining high levels of productivity is one of the essentials of succeeding as a freelancer. The ability to get more done in less time can be boiled down to one attribute- focus.

People like Tim Ferris (popular blogger and author of The 4-Hour Work Week) and Chris Bayley (author of Hyperfocus) have proven that with enough focus, people can produce a superhuman amount of output in a relatively small window of time.

Most productivity tools are designed to reduce distractions or restrict your access to distractions, effectively allowing you to reap maximum benefits from the resultant focus.

Most of these apps achieve this by either helping you organise your tasks and time better or by simply helping you restrict the number of things that are allowed to distract you. 

Here are examples of both:

Evernote (Organisation)

Evernote is an award-winning, extremely popular note taking app. However, the description “note taking app” gets nowhere near to explaining the exceptional organisational capabilities of Evernote. 

We’re talking about serious features like the ability to create to-do lists, manage files, manage documents like receipts, invoices, and boarding passes, and write quick notes.

One Tab (Reducing Distractions)

One Tab does exactly what the name suggests. The app allows you to create a distraction-free digital environment by remembering all the tabs you have open and then letting you choose the single tab you want to keep open.

This way, you can give your entire dedicated focus to the single open tab and when you are done with the task at hand, you can use One Tab to find all the other tabs that you had open before.

Coggle (Organisation)

Coggle is a web application that allows you to create detailed mind maps, even if you are a beginner. 

If you don’t know about them, mind maps are an excellent way to organise your thoughts and Coggle is an excellent yet incredibly intuitive and user-friendly mind map creator. 

Pomodoro Timer (Reducing Distractions)

Pomodoro Technique is a well-known productivity technique that involves splitting your time into a long and productive window followed by a short “break” window.

Pomodoro Timer allows you to do exactly that. You can choose between the traditional 25 minutes of “work time” and 5 minutes of “break time” cycles or customise them according to your comfort.

Collaboration Tools

If you are trying to survive in the world as a remote resource or professional, having access to popular and effective collaboration tools is an absolute mandate.

While many of the collaboration tools you use will fall into the category of specialised tools (like Freame.io for video producers), there are others that can prove incredibly useful for most freelancers:

Slack (Communication)

Team communication tool Slack probably needs no introduction. Still, if you don’t know about it, the tool is a Godsend when it comes to managing multiple streams of communication. You can create group chats for different projects, include different people in different groups and ensure you never miss out on any communication from a collaborator or a client.

Google Drive (Document Storing/Sharing)

Google Drive is another well-known cloud platform. It allows you to store documents and share them with anyone seamlessly. Connected apps such as the Google Docs and Google Sheets allow you to collaborate with clients and collaborators on the same document.

Marketing Tools

Marketing oneself effectively is perhaps the most important thing that successful freelancers do better than their average counterparts.

With limited resources, budget, and time, freelancers must be very careful about the marketing strategies they employ so as to produce maximum possible benefits by investing as little time and effort as possible.

Here are a few tools that will help you automate the most time-consuming parts of your marketing efforts:

GMASS (Cold Email Outreach)

Cold emails have been responsible for the beginning of several great businesses and is a widely used strategy by many successful freelancers.

With that said, cold emailing is hard. GMASS takes some of the pain out of cold emailing with its amazing features that allow you to send customised emails and automated follow-ups.

The best part is that GMASS is free to use as long as you are sending up to 50 emails a day.

ActiveCampaign (Email Marketing)

If you have an email list, email marketing can be a powerful marketing tool. ActiveCampaign allows you to create custom drip campaigns that let you automate your marketing efforts, saving you hours’ worth of work.

Zapier (Automation)

Zapier is a popular automation tool that connects with your online apps like Gmail and ActiveCampaign. It then allows you to integrate the apps and create automated workflows without having to depend on coders or having any coding expertise. Such integrations can then be used to automate repetitive tasks, letting you accomplish more with less effort.

LinkedIn Sales Navigator (Social Selling)

Sales Navigator is one of the more pricey tools on this list but if you are selling services to other businesses (something most freelancers do), it can be an incredible addition to your marketing arsenal.

Sales Navigator allows you to laser target prospects from LinkedIn’s database with customised messages and InMails.

Invoices And Documents

Producing documents like contracts and invoices, and getting them signed is one of the most mundane but most important aspects of being a freelancer.

Such documents don’t just ensure that you are getting paid for your efforts but also help you to present yourself professionally in front of prospective clients and ensure complete clarity of tasks and responsibilities associated with various projects.

In other words, taking care of the legal side of the business allows you to ensure a smooth and delightful experience for yourself and for your clients.

Some of the most popular tools used by freelancers for producing and managing legal documents and accepting digital payments are:

HelloSign (Legally-Binding Digital Signatures)

HelloSign allows you and your clients to sign legally binding contracts without having to physically be present in the same location. It accomplishes this by letting users upload their own signatures that can be used on contracts.

Payoneer (Payments)

Payoneer is a well-known online payment platform. It allows freelancers to collect online payments from clients. The clients are free to choose from a variety of payment options and freelancers can even accept payments from international clients.

Conclusion

Having the right tools will help you get more done with less effort. This doesn’t just let you improve your productive output, it also enables you to avoid complete burnout in the long run.

With those points in mind, it is safe to say that having the right “tech-stack” is just as important for freelancers as it is for online (or offline) businesses.

Did I forget to mention your favorite digital tools? Share them with me (and everyone reading this) in the comment section below!

Photo by Ewan Robertson on Unsplash

Catégories: News dév web

Promoting Your Apps with Video Content the Right Way

12 avril, 2021 - 08:40

So, you’ve spent months and months programming and designing an app for your business, and now finally, it’s time for the world to use it. But wait! How can anybody download your app if they don’t know it exists? Exactly, no awareness equals no downloads!

This is where video marketing comes in

Videos are the most effective and engaging tools for brands looking to start an active conversation with their target audience. That’s why app developers tend to team up with the finest video companies out there to come up with content that captivates potential customers and prompts them to download and install!

So, in this piece, I’m going to show not only why videos are the best possible form of content to promote your app, but also let you in on some of the most useful professional tips for creating your piece.   

Let’s get started, shall we?

First of All: Why Video?

When it comes to shopping online (an app or any other product or service), it’s essential to remember that most people buy with their eyes. Audiences only trust what they can see, which explains why a video excels at turning curious visitors into happy customers.

Moreover, describing an app to someone who hasn’t tried it can be a tricky thing. Therefore, why would you try to explain how your app looks like when you can just show it to your audience using video? With a carefully crafted and engaging piece, you can showcase your app more compellingly and effectively than with any other medium. 

Even if you’re just beginning to develop your app, you need to start thinking about creative ways to communicate your creation visually! 

Consider that the initial contact most people will have with your app is going to be through a video embed on your app profile or posted on social media, so you better make a good first impression!

Best Types of Videos to Promote Your App

If you’re serious about using promotional videos in your marketing strategy (and you should!), then you have to take full advantage of the medium. This means creating different kinds of videos according to where your audience is on their customer journey. 

Here are the three most popular and successful types of video that will help you achieve this goal:

1. Awareness Stage: Explainer Video

The journey starts at the awareness stage, way before your future clients ever heard of your company and your app. For now, your target customers have identified a need or a problem and are looking for possible ways to solve it. 

Explainer videos are perfect at this stage since they are educational pieces that aim to offer valuable information. Their goal isn’t to directly sell but rather to explain to your audience how their pain point could be solved using your app. The most effective ones use animation and relatable characters to illustrate their point, like the following example.

2. Consideration Stage: Product Demo

Once your prospective customers have done a fair amount of research on the subject, they move towards the consideration stage, where they create a shortlist of options. Your goal is to make it on that list, and you can do that with a product demo that shows the benefits of using your app.

Product demos are simple and direct pieces that enlist your app’s most attractive features. By taking advantage of the awareness you’ve created during the previous stage, you can now use this video to differentiate your app from its competitors and reach the next stage of the customer journey.

3. Decision Stage: Customer Testimonial 

And we’re almost there! The last stage of the customer journey is the final stretch before downloading your app. Sometimes awareness and consideration aren’t enough, and users may look for what other people have to say about your app.

Customer testimonials are a great way to show the human side of your company since they turn the spotlight away from your app and towards the happy customers you’ve helped. People trust other people, so a good and honest review may be all it takes for your audience to finally download your app. 

Tips and Tricks to Create the Perfect Video for Your App

It doesn’t make a difference whether you’re developing a gaming or educational app; there are a few ground rules you’ll need to follow when editing your piece. And here they are:

Always start with an optimized script

When you think of a script, the first thing that comes to mind is probably a film script with dialogues and acting instructions. But your marketing video also needs a script. 

Even if your piece is going to be composed entirely of footage from your app, every second of it should be laid out on paper. Think of it as a way to structure your production process or a draft where you can state your video’s most important ideas. 

Keep it as simple and short as possible

In the age of multitasking, the time has become a treasure. And you better not waste any minute of your audience’s valuable time with a long and complex promotional video! 

As a general rule, try to keep your video short (less than 90 seconds would be perfect), and stick to a light and friendly tone for your message. 

If you feel you need more than 90 seconds to convey your message or that you have to use overly technical jargon to promote your app – and sometimes, you might – you probably should take some time to try and optimize your script first.

Show your app in action (but don’t overdo it!)

Your video is the closest thing your audience will get to experience your app before downloading it. So, you better make it count! This involves using a wide range of UI footage from your app, showcasing the different features that will make them want to use it.

But here’s an extra tip: you don’t want your audience to feel like they’ve seen everything your app has to offer. Your video should intrigue your viewers while also letting them know that they should download your app if they want the full experience.

Adding Videos to Your App Profile

Besides sharing your promotional videos on social media, you’ll want to consider that platforms like Google Play and Apple’s App Store let you add a video right on your app’s profile. Differences between these two stores are substantial, so there are a couple of technical requirements you’ll want to keep in mind.

Google Play

The main app store for Android devices offers creative freedom, so you can use any type of video you want. They don’t impose a length limit either, though they recommend your video to be between 30 secs and 2 minutes (which I would also recommend even if it wasn’t a technical requirement!). 

Plus, Google Play has a video location option, which means you can create alternative versions of your video videos in different languages. And one last technical requirement: you have to host your video through YouTube. So, first, upload your piece on that platform and then embed it on your profile. 

The App Store

The iOS platform has more strict guidelines about how your video (or “app preview”, as they call it) should look. They require your video to be 30 seconds long and only use captured footage of your app – with no animation or people interacting with the device. 

Another guideline is that videos on the App Store should be device-specific, which means you can optimize your piece’s size for different screen resolutions and offer a better experience for mobile and tablet users. And, since Apple doesn’t offer a video location option, try to limit the copy of your video to maximize engagement globally.

Wrapping Up

In this article, I’ve shown you how a content strategy based on video gives you an ideal avenue to promote an app successfully. But, as you probably know, the app industry is an ever-changing phenomenon… and so is digital marketing!

So, keep in mind that chances are this article doesn’t have the final word on video promotion. However, that’s a good thing! 

The goal was to give you a solid place to start. So that you begin to understand what videos, done right, can bring to the table in terms of app promotion.

Start using the things we’ve discussed here, and see those downloads tick up!

Photo by Wahid Khene on Unsplash

Catégories: News dév web

How to import data from Shopify to WooCommerce

12 avril, 2021 - 07:58

If you find your current store no longer suitable for your business, it’s time for you to take re-platforming into consideration. Migrating data between eCommerce platforms is a tough task that requires precision.  

In case you want to migrate your Shopify store to WooCommerce to experience the open-source nature, look no further because you are in the right place. Shopify and WooCommerce are two of the biggest names in the eCommerce industry. However, due to Shopify’s hosted nature, many merchants find it cumbersome when it comes to customizability, SEO features, or even transaction fees.  And WooCommerce – an open-source platform – seems to be an ideal solution at this time. This platform is in the top-list eCommerce platform in the market because of its endless flexibility and customization. Unlike Shopify, WooCommerce allows you to have full control over your website without limitations.

In today’s article, I’ll be showing you how to import from Shopify to WooCommerce in 2 possible ways:

  • Manual migration
  • Automated migration tool

Read to the end of this article to figure out all the detailed steps to perform the migration from Shopify to WooCommerce!

Table of content
  1. Manually import Shopify to WooCommerce
    • Exporting data from Shopify
    • Importing data to WooCommerce
  2. Import using an automated tool
    • Preparation
    • Migrate with LitExtension
    • Post-migration activities
  3. Don’t have time to migrate by yourself?
  4. Final words
1. Manually import from Shopify to WooCommerce

First and foremost, manual migration is the process that you need to import from Shopify to WooCommerce using a CSV file that contains your data. This complicated process requires a high level of technical knowledge, or else, you will probably make some unwanted errors during the migration.

Exporting data from Shopify 1. From your Shopify main dashboard, go to “Products” and choose “All Products”.

Note: Whenever you want to export only some of your products, you can filter your product list to view and select specific ones for export.

2. Select “Export”. 3. From the dialog box, choose the products you want to export and also the CSV file format which is shown as in the picture below: 4. Hit the button “Export products”.

After exporting your data, you need to check your product variants or image URLs whether they become separated. You should be careful that when you import a CSV file that has been specifically chosen, it might duplicate your existing products with bad data which cannot be recovered.

Importing data to WooCommerce

Then, you’ve already had your CSV file which contains all the necessary data to import from Shopify to WooCommerce. It’s time to add new products.

1. Go to WooCommerce’s dashboard to select “Products”. 2. On the screen, choose “Import” and there will be an “Upload CSV File”. 3. Select “Choose File” to upload the CSV file in the previous step and click “Continue”.

WooCommerce will automatically undertake to match your CSV to “Fields”.

4. Use dropdown menus on the right side as in the picture below to adjust fields or indicate “Do not import”. 5. Click on “Run the Importer”. 6. Wait until the Importer is finished.

Keep in mind that you can’t interrupt the progress by refreshing or touching by all means.

7. The last step is clicking “View products” to check the result.

While choosing manual migration, there’s no worries about the data security or migration fee at all since you have to take care of the migration yourself. However, unless you are tech-savvy, it might take you considerable time and effort to finish. Moreover, you need to understand thoroughly both platforms’ database structures to avoid incompatibility. 

Notably, Shopify only allows merchants to export a few specific entities like customers, products, orders, gift card codes, discount codes, and financial information. And WooCommerce doesn’t allow the data type that users can import to. Therefore, if you want to transfer more than just the above-mentioned data, this method is not really a good deal for you. 

2. Import using an automated tool

Another solution is to use an automated tool to import from Shopify to WooCommerce. I highly recommend using LitExtension automated tool to transfer all your data including products, customers, orders without a hitch. This is the easiest, fastest, and most secure way to migrate your data from one eCommerce platform to a more robust one. Plus, you can also experience the service with a free demo to see exactly the whole process works.

Here are some benefits that you might get while using LitExtension services:

  • Your store’s data is completely safe because LitExtension experts use SSL encryption to run the migration. 
  • LitExtension offers a very affordable price starting from $29 that you can move up to 100 products, 100 customers, 100 orders.
  • The experts assure 0% data loss with the advanced technology system and professional customer service team.
Preparation

Before taking the first step, you need to prepare a few things including backing up your data, installing WordPress, and setting up your WooCommerce store. 

1. Create data backup from Shopify

Close attention should be paid to this process, as it can ensure the security of your data in case the migration doesn’t go smoothly. To put all the data into the Shopify stock, you can follow 3 ways:

2. Install and setup WooCommerce store

If you already have a store on Shopify, moving to WooCommerce might be a big obstacle to overcome due to its open-source nature. Nevertheless, following the instructions below can easily get your job done.

Firstly, you need to choose a hosting plan and install WordPress. Many hosting companies offer pre-installs of WordPress, so make sure you check for this option whether it’s available or not. Following this guideline to install and set up your WooCommerce store.

In case you want to manually install WooCommerce using phpMyAdmin and an FTP Client, here’s a detailed tutorial video:

Migration from Shopify to WooCommerce with LitExtension Step 1: Create a LitExtension account

To begin with, you sure need an account. On the LitExtension homepage, you can use your Gmail or Facebook to Register an account to create a new migration.

Register/Login to LitExtension site Step 2: Fill your Shopify and WooCommerce information

After logging in, click Create New Migration at the top right button. In the Source Cart setup step, choose Shopify as Source Cart and fill out the store URL, API key, and password. 

LitExtension has detailed instructions to guide you on how to get each information on the right side of the screen.

Filling in information

Next, set up your Target Cart by choosing WooCommerce and provide your store URL. After that, download LitExtension Connector, extract the zip file, and upload it into WooCommerce’s root folder.

Step 3: Configure Shopify to WooCommerce migration

The next step is hitting the button “Next: Configure your Migration”. You can select all entities or just a part of what you want to transfer.

Select entities you want to migrate

Moreover, LitExtension also offers Additional Options to extend the migration possibility. These options include free and paid ones. You can choose every option or select a specific one such as preserving product IDs on the Target store, Strip HTML from the category, product name, and so on.

The merchants can also match Languages, Order Status, and Customer Group to display consistently in the new WooCommerce Target Store.

Step 4: Perform the migration and check results

I suggest that you should try a free demo migration by clicking “Start Demo Migration”. You can only transfer 20 certain entities for your demo migration. If you decide to perform a full migration right away, you will need to make a payment first. After purchasing, your migration will be ready to start.

Once the migration starts, it will run smoothly on the server. You can safely turn off the PC while the data is being transferred. Take a break and you’ll be notified via email when the process is completed.

Step 5: Check results after the migration

Now, you have transferred all your data to the new WooCommerce store, click on the orange button “Check result” to double-check everything. 

Please follow the list here:

  • Ensure all your data displays correctly on your frontend and backend.
  • Make sure all your data appear consistently in the onsite search, catalog, and also under the categories.
  • Check out every link in menus, header, footer, and inside the pages.
  • Try making a purchase in your new store.

Don’t know how to check the results? Click this article for more information or contact the LitExtension support team.

Post-migration activities

Here is the checklist to finish your new WooCommerce store after the migration.

1. Design themes

Choosing a new look for your new store is the priority which plays a crucial role in grabbing customers’ attention.

Unfortunately, LitExtension can’t migrate your theme and template from your Source Store. Therefore, you need to choose a new theme that looks similar to the old one or apply a completely brand new one. Go to WooCommerce’s theme store to get a suitable theme.

2. Add new extensions

Clearly, extensions can extend your website’s ability, boost your store performance and bring your visitors a better shopping experience.

Up to now, WooCommerce offers over 400 free & paid plugins for you to choose from. For each plugin, you can easily look up the detailed information to install and setup.

3. Migrate newly appearing and edited data

During the migration process, LitExtension still keeps your old Shopify store operating normally.  Thus, you still receive new orders and customers while setting up your new WooCommerce store. This is when services such as Recent Data Migration, Smart Update, and Re-migration come to help.

  • Recent data migration allows you to migrate newly added entities to the Target Store during or after the first full data migration.
  • Smart Update allows you to update data that has been modified and migrate those that recently appear in your Source Store during or after the initial full migration. 
  • Re-migration service lets you migrate your data all over again.
Don’t have time to migrate by yourself?

In case you don’t have plenty of time to import from Shopify to WooCommerce, there’s another option for you. LitExtension also provides you with the All-in-One migration full service. Your shopping cart project will be well-handled with a Personal Assistant who takes care of every step from beginning to end and supports you whenever needed.

Most importantly, the cost for the All-in-One solution is more reasonable than you might think, check out this estimator to predict the price.

Conclusion

In conclusion, you’ve already known how to import from Shopify to WooCommerce in 2 possible ways. I hope this article will help you to visualize the whole process, and help you get a pleasing experience.

Thanks for reading and good luck!

Photo by Roberto Cortese on Unsplash

Catégories: News dév web

How Photographers Can Monetize Their Unique Skills Through Social Media

8 avril, 2021 - 09:39

Social media has created a whole new economy and opportunity to build a business. Whether you’re using social media as a marketing tool to promote an offline business or using it as the portal to your services, you cannot understate the value of these opportunities.

Photographers, in particular, can capitalize on this visually-driven channel. Here’s everything you need to know about how to monetize your unique photography skills on social media. 

Showcase Your Portfolio

The most straightforward application of using social media to promote your photography skills is to create an online portfolio. Use your social media channels to highlight your best work to convert customers via a session booking.

This strategy is ideal for wedding and family photographers— those who offer services to the average consumer. The secret to selling your services via social media is by taking a passive sales approach 80-90% of the time. In other words, don’t just use your platform to push sales. Instead, let your photos speak for you. Focus on nourishing your audience and building a rapport so that when you post a promotion, customers are warmed up and ready to book.

Become an Influencer

Love it or hate it, influencer marketing is the real deal. It’s expected that brands will invest upward of $15 billion annually in influencer marketing by 2022.

As a photographer, you hold the key element of successful influencer marketing: creating beautiful photos. 

Use your skill to position yourself as an influencer, securing brand partnerships and showcasing products and services with your images. Again, nourishing your audience and developing a trusting follower base is essential for success on social media. As you build your brand, remember that it only takes one poor experience to lose it all. Ensure that you’re only working with companies and products you trust.

Photo by JESHOOTS.COM on Unsplash Work for Other Influencers

Many photographers feel more comfortable behind the camera rather than being the focal point. If you can’t imagine yourself as an influencer, consider offering your services to other influencers and brands.

Take some time to learn the nuances of social media photography and how to position yourself to brands. Offer your services as a content creator, scheduling regular photoshoots with influencers or businesses that need to fill out their content calendar. 

This business opportunity is multi-faceted. As the brand photographer, you’ll get paid for your time and skills. Furthermore, you’ll get free marketing in the form of photo credits when a brand or influencer shares their imagery online and includes attributions. Consider making tags and attributions a part of your client contract to ensure you get the credit you deserve. You can also offer a scaled-up package for those who don’t want to tag you every time.

Sell Photos to Businesses

Rather than working with brands and influencers to create custom photos, you can take a more generalized approach and sell high-quality stock photos. 

The benefit of this approach is that brands aren’t buying exclusive rights to your photo. That means you can sell the same photo numerous times. The downside is that your photos will likely sell for a nominal fee. As such, there could be some days when you only make $15 from your work.

Selling stock photos is a great side hustle on your core photography business. Depending on your niche and skillset, there’s plenty of opportunity for growth and success.

Use Affiliate Marketing

Affiliate marketing often goes hand-in-hand with being an influencer. Some brands offer a percentage of sales gained through your partnership (this is also something you can negotiate for). While this approach is profitable, you can also use the same approach to enhance your photography sales.

Consider offering an affiliate or referral marketing plan that encourages your audience to share your work and bolsters your sales. Provide a unique link to each of your affiliates to track which sessions, stock photos, etc., are sold through their efforts.

Tips for Monetizing Your Social Media

The benefit of the monetization strategies on this list is that you can choose more than one. Once you decide which approach is right for you, it’s time to consider the implementation process.

Here are some practical tips for setting up your social media for monetization success.

Get a Scheduling Tool

Consistency is everything when building a social media audience and monetizing your efforts. However, social media scheduling and management can be a full-time job. 

A social media scheduling tool like Sked Social can help you automate the scheduling process, helping you post consistently without taking up your valuable time. This tool is also great for tracking analytics and determining what’s working and what isn’t with your audience.

Post Creative Captions

While your photos will do most of the talking for your business, captions are also an important part of the social media game— for Instagram, especially.

Engagement is measured by interactions with your posts. One of those interactions is the time spent on a particular post. For Instagram, the baseline is a three-second pause. It might not seem like much but consider how quickly you can scroll through and double tap for a like.

Posting creative captions encourage viewers to slow down and spend time looking at your content. As such, your engagement and reach will increase.

Clarify Your Niche

Take some time to clarify who your ideal customer is and what specific subject matter or styles they’re interested in. For example, saying you work with influencers isn’t specific enough. Saying you work with female fitness influencers who have a goal of growing their audience helps narrow down your targeting when positioning your photography services.

Niching down won’t limit your reach as a photographer. You’ll still get followers who appreciate your craft, even if it isn’t relevant to them. However, having that targeted approach will make your following more likely to convert, as they feel a deeper connection with your content.

Engage Your Audience

Remember that posting beautiful photos, writing amazing captions, and choosing the perfect hashtags aren’t enough when trying to monetize your photography via social media. Be an active participant in conversations. Respond to your audience, ask them questions, and get to know your loyal followers.

Engaging with your audience builds trust and brand loyalty and helps boost your reach and engagement from an analytics standpoint.

Track Your Metrics

Finally, learn from the data that social media provides. Your metrics and insights can tell you what your ideal customers relate to and what subject matter you should move away from. Look for common themes, like posting times, days, and subject matter. Use this data to craft your strategy.

Final Thoughts

There are endless opportunities for monetizing your photography skills through social media. Take some time to determine which avenue speaks to you, and start posting.

Catégories: News dév web

How to Generate Sales Leads: 7 Tips from Experts

6 avril, 2021 - 16:49

In the B2B industry, lead generation is that essential fuel that keeps the sales machine running. Sales leads can generally be found in two ways: through inbound or outbound channels. While many companies prefer inbound, claiming that outbound is out-of-date, we’ve seen that both can be effective ways to boost sales. After all, why choose one if you can have it all? 

CIENCE, a top lead generation company, has successfully built and implemented lead generation strategies for more than 1000 clients from different industries. Here’s what our industry-leading experts have to say about how to successfully generate more leads for your business.

7 Best Tips to Generate Sales Leads 

To help you better understand the sales lead generation process, CIENCE has prepared some best practices that actually work, gathered through many years of experience in the B2B lead generation industry. Here are seven tips our sales experts recommend implementing into your inbound and outbound strategies:

1. Analyze your existing clients and research your potential prospects.

The best way to begin with when generating sales leads is to find out who exactly you are looking for. Statistics show that every fourth lead you reach out to is usually completely unqualified. Imagine how much effort, money, and resources are wasted in vain instead of being dedicated to nurturing someone qualified. The question is, how to avoid making the same mistake over and over again?  

The answer is to build an Ideal Customer Profile (ICP). Based on the information received from your previous clients, create a detailed description of your perfect buyer: 

  • What is their job position? 
  • In which industry does their business operate? 
  • Where are they located? 
  • What is their revenue? 

The number of data points gathered at this stage can be as detailed as you wish. Your goal is to build precise criteria so a salesperson can identify if this prospect is worth their time and effort and has the potential to become a long-lasting client of the company.

At the second stage of your prospect analysis, figure out where exactly can you find the leads by asking these questions: 

  • Will they perfectly match your ICP? 
  • What are their needs, pains, and goals? 
  • What are their business’s main challenges? 
  • How can your service help their business? 

Based on how you answer these questions, you can now build your future outreach strategy to generate more sales leads.  

Quite often, businesses prefer to consult with a lead generation firm at the stage when finding their ICP to avoid the confusion and get started faster. CIENCE has done it multiple times for different companies. Check out this case study dedicated to ICP research for an eLearning platform to see how this process looks like from the inside.

2. Don’t give up on cold calling. 

Thanks to the dedicated supporters of inbound who actively claim that cold calling is dead, many marketers simply ignore this outbound channel, losing a bunch of opportunities. However, statistics prove that cold calling is more than alive, it is thriving and prospering: The majority of C-level managers (57%), generally the decision-makers in B2B sales, prefer to be contacted by phone; 69% of buyers have accepted a phone call from new providers in the last twelve months; and 82% of buyers have conducted a meeting with the sellers who reached out to them over the phone.

Of course, in 2021, simply reading a script in the worst telemarketing traditions of the previous century won’t generate any sales leads. To succeed at this, you have to develop a certain cold calling routine that will work best on your prospects: 

3. Make use of multichannel orchestrated outreach. 

As the saying now goes, two outreach channels are better than one. If you aim to generate more high-quality b2b leads, you can better learn how to align multiple channels into your outreach strategy.

Whatever channel you use as a primary one, inbound or outbound, they’ll generate more sales leads together than separately. Even more, the inbound conversions are always higher with the help of outbound tactics, the so-called outbound assist effect. They are not mutually exclusive, but rather complementary. 

For example, if you use content marketing as a leading strategy, consider creating a strong social media presence for your business as well; or if you choose cold calling as the main way to reach out to prospects, make sure to warm up these calls with pre-targeted ads and cold emails. If you feel like you can do more than that, consider orchestrating all the channels simultaneously, reassuring the presence and moderation of all the steps of the sales funnel.  

4. Provide a personalized experience to your prospects.

This point isn’t as much about nurturing more leads but rather improving the quality of your outreach, which consequently, will lead to generating more leads and increasing B2B sales. The modern lead generation process is all about delivering unique experiences. Smarter HQ states that 72% of consumers engage solely with personalized content. Therefore, even if you are selling air conditioners for big corporations, you should do it professionally, providing a personalized experience with regard to your client’s personal needs and preferences.

Personalization is a key to improving customer experience and generating sales leads. Again, whatever channel you use as your primary one, it will only become more efficient if you personalize it. For example, personalized cold emails receive twice as many replies as impersonalized ones; personalized websites demonstrate increased conversions and customer acquisition.

Just remember, the more data points you define about your prospect on the research stage, the easier it will be for you to personalize your outreach channels and generate more leads.

5. Optimize your website for mobile devices.

The new generation of B2B buyers are mobile-friendly. They use mobile devices at work, make purchases through mobile versions of the websites, and shift B2B online queries from their laptops to their smartphones. Moreover, B2B mobile leaders drive superior results in generating sales leads compared with mobile laggard companies.

In addition to all that, Google itself gives a higher SERP rank to mobile-friendly websites. All this means only one thing—if you want your business to stay afloat in today’s competitive conditions, make sure you optimize your website for mobile devices. This will be highly efficient for both inbound and outbound strategies.

6. Increase brand awareness with pre-targeting ads.

Pre-targeting ads are one of the most efficient outbound lead generation strategies, which aim to both nurture new customers to the webpage and increase brand awareness of the company. Usually, these types of ads pair the contact information of your potential leads with the cookie data stored from websites like Google, LinkedIn, and Adroll, and match them together. As a result, these ads are displayed not to a general audience of the website, but only to a small precisely targeted group of users who have higher chances of converting. 

Pre-targeting ads are a great way to warm up ice-cold leads before their first interaction with your SDRs. They are more cost-efficient, personalized, and effective than usual ad banners. 

7. Outsource your sales development.

Generating sales leads can be a real challenge, as it requires lots of financial and human resources, time, and dedication from the entire sales team. Sometimes, instead of hiring and training your in-house team, it makes more sense to outsource sales lead generation strategies.

They generally provide you with an in-house campaign strategist, whose job is to learn your business’s voice and brand style; a research team, who makes sure that every lead is qualified and fits your business ICP; and, of course, SDRs, who guide the prospect down the sales funnel.

If you don’t have the resources to devote a whole department to the lead generation efforts but still need to regularly gain more leads, outsourcing might become the perfect solution. It enables you to dedicate more time to complete other important business processes while entrusting lead generation to someone with years of experience in this industry. 

Gain More Leads!

Generating sales leads is an essential part of any business. Some companies can maintain their existence using inbound-only tactics. Others prefer to have multiple sources to generate sales leads simultaneously so that when one source dries out, another one shares its supplies. Smart ones simply delegate these jobs to third parties, so they have fewer tasks to worry about.

Your job as a salesperson and a marketer is to make sure your sales pipeline is always filling up with new leads. With the help of the lead generation tips above, you’re bound to get some valuable leads and create extra opportunities for your business’s growth. 

Catégories: News dév web

10 Ways How You Can Use AI in E-commerce

6 avril, 2021 - 10:52

Artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) are three of the hottest technologies on the marketplace at the moment, and they power many of the tools and applications that we use on a daily basis, from Netflix and YouTube to the eCommerce stores where we spend our money.

Of course, if you’re reading this article then the chances are that you own or run an eCommerce store, and so we’re not going to dwell too much on how AI works. Instead, we’re going to take a look at how it can help you.

There are plenty of good reasons to use AI and ML in Business Communication and E-commerce, to the point at which we found it difficult to limit our list to just ten. With that said, let’s jump on in and get started.

1. A/B Tests

A/B tests are essentially scientific tests in which two different variations of a web page or other digital asset can be pitted against each other to see which one works best. Of course, you can carry out these tests manually if you want to, and so where AI really stands out is in the way in which it allows you to create and test huge numbers of variants at a time. By constantly deploying and testing new variants of your most important pages, AI can help to make ongoing tweaks and improvements to your website that continue to add value over time.

2. Chatbots

AI-powered natural language processing allows humans and machines to talk to each other much more easily and efficiently than ever before. When you talk to Alexa or Google Assistant, it’s using AI to understand what you’re saying and to formulate a response. The exact same technology can be used to power eCommerce sales assistants and chatbots that can answer customers’ questions around the clock or help direct them to the most relevant product.

3. Review translation

Building on from the last point, AI and NLP can also be used to translate reviews (and other written content) from one language to another. This might not be super relevant if you run a small, localized eCommerce store, but for those that serve an international audience, it can be a great way for you to boost conversion rates and to make your eCommerce store more profitable.

4. Personalized recommendations

Netflix uses artificial intelligence and machine learning beneath the bonnet of its powerful recommendations engine, and eCommerce stores can put AI to use to do much the same thing. By crunching the huge amounts of data that your site creates, you can use AI to identify cross-sell and upsell opportunities and make you more money.

5. Marketing automation

Marketing automation is the process of using advanced tools to automatically create and deploy high-performance marketing campaigns. You can use AI to create and deploy these campaigns, and it’s already powering most of the tools that are currently commercially available. You bring the marketing strategy and the AI brings the automation.

6. New product research

AI can be useful for product research by enabling you to parse through huge amounts of data from social networking sites and other sources and to generate insights from that data. It might not be useful for smaller eCommerce stores, but if you’re looking to add thousands of new product lines, you’re going to need some help from AI.

7. Virtual changing rooms

One of the most interesting use cases of AI in eCommerce is the rise of virtual changing rooms in which users are able to virtually try clothes on. These typically work by using AI to process the input from the user’s camera and work a little bit like a Snapchat filter, enabling people to try before they buy as they would in a physical store.

8. Image recognition

AI is used to power most modern image recognition software, and while that might not seem important to begin with, it can be super useful for eCommerce stores. For example, it can allow you to set up image search capability for customers to take advantage of. Using a fashion eCommerce store as an example again, it could allow people to search for clothes simply by uploading an image of a celebrity and searching for the closest matches to the clothes that they’re wearing.

9. Fraud protection

AI is used to power most of the anti-fraud tools that are in use throughout the eCommerce industry, and while you might not know that AI is actually there, it’s usually sitting beneath the bonnet and making things happen. eBay recently revealed that its AI can now identify 40% of online credit card fraud with “high precision”.

10. Product info conversion

AI is also pretty good at converting information from one format to another. For eCommerce stores, that means that you can put it to work when you’re importing new products at scale, using the AI to convert product information and images into whichever format you’re using for your site. For example, if products need a featured image that’s at a 16:9 resolution, an AI algorithm can make all of those changes for you.

Conclusion

Now that you know just a few of the ways that you can use artificial intelligence in eCommerce, it’s time for you to start thinking about your own company and the way that you approach new technologies like AI and machine learning.

The important thing to remember is that all of these technologies are available right now and waiting for you to take advantage of them. Even if you don’t use them, you can bet that your competitors will do. 

As you can tell, the advantages of tapping into AI far outweigh any negatives, and so if you’re not using AI for your ecommerce business but your competitors are, you’re at risk of being left behind. But if you do embrace these new technologies and your competitors don’t, you’ll leave them in the dust. Good luck.

Photo by Mike Petrucci on Unsplash

Catégories: News dév web

Audio’s Revival: From Radio to Clubhouse – [Infographic]

5 avril, 2021 - 14:05

Audio marketing may have been lying dormant for the past few years, but slowly growing listenership is paving the way for more listening opportunities. Even better, with the latest social audio applications (Clubhouse, Twitter’s Spaces) listener voices can be heard. 

For decades radio was the place to listen and engage with live audio. Listeners could call in to pose questions to show hosts or request songs. With the rise in the image and video-focused digital mediums, one could imagine that the idea that voice-focused media would once again rise in popularity was simply that: an idea. A silly, perhaps even archaic, idea. 

Whether due to screen fatigue or simply the overflow of hyper-produced content, audio has seen a steady rise in popularity over the past decade. With voice-based media, there are no visuals to manipulate audiences or embellishments to draw viewers in. 

With a shockingly high number of total audio listeners, no foreseeable slow-down in future growth for podcasts or audio media, AND super fresh audio-social apps like Clubhouse igniting conversation: audio marketing looks like it’s here to stay. 

Check out this comprehensive look at Audio Marketing: From Radio to Clubhouse from Transcription Outsourcing, LLP to learn more about how audio marketing is making waves.

Catégories: News dév web

5 Simple Ways to Increase Your Brand Awareness on Instagram

5 avril, 2021 - 09:21

Instagram has become the most popular social media platform. It is used by over a billion users, according to Statistics. This shows just how important of a platform it is for businesses. 

If you want to implement a successful social media marketing strategy, you cannot afford to overlook Instagram.

Although Facebook and Twitter might be amazing platforms, you have to leverage Instagram to increase brand awareness. To make the most of the social media giant, you need to take the right steps. This post shares 5 simple ways to expand your reach on Instagram.  

Take your brand awareness game to the next level by following the tips mentioned below. Each tip will help you boost engagement and brand authority.

1. Find Your Personality and Ensure Consistency

One of the best ways to increase brand awareness of Instagram is by finding your personality and sticking to it. It pays to let the brand personality shine. 

When you first create an Instagram account, you might be tempted to post about anything that you find interesting. Although this helps you expand your reach, it also isolates your brand as nobody would get to know what your brand actually is. 

To ensure real success online, you cannot post photos aimlessly. You have to think things through. Therefore, it is important that you first determine the brand personality. It will help you get more followers on Instagram and increase brand awareness.  

Develop a personality that your target audience resonates with. It should prompt followers to share and engage with your posts. Every time you decide to post something, you should determine if it reflects the brand personality. 

For instance, the images you post tell a story. The same goes for the filters, colors, and effects you use. They can help you create a distinctive atmosphere. Once you have found the brand personality, you can infuse it in all of your posts. It will allow consistency.

The fact is that your followers will associate your brand with certain characteristics when you embed those characteristics into your posts. 

2. Use the Right Hashtags

Hashtags offer a great way to boost exposure online. They help generate engagement for your content. However, it does not mean that you are allowed to abuse hashtags. Too many hashtags can decrease the impact you have. 

Create a hashtag for your brand and include unique hashtags for your Instagram campaigns. Digital marketing professionals will tell you just how effective the right use of hashtags can be. Increase the number of users that see your content by including hashtags.

The rules of the hashtag should always be kept in mind. You have to follow the STRICT (Specific, Targeted, Relevant, Innovative, Concise, and Thoughtful) mnemonic. 

Never throw hashtags into the mix without determining their effectiveness. You can use Instagram analytics tools to monitor the effect your hashtags have and adjust accordingly. 

3. Cross-Promote Posts

A common mistake that most companies make is thinking that they should restrict their activities to their own Instagram account. 

To get a head start, you need to cross-promote on other social media platforms. It is especially important if you already have a strong user-base on other social media profiles.

If you have an established presence on Facebook, Twitter, or LinkedIn, you can encourage users on those platforms to check out your Instagram account. It will allow you to grab their attention. 

Besides, they are already following you on other social media platforms because they value your brand.

Having a presence on other platforms provides your new profile with much-needed social proof. The truth is that people tend to follow companies on social media that already have a fan base

When people realize that your brand appeals to other people, they will be more likely to take an interest in your brand. 

Share your Instagram posts on other platforms to ensure maximum reach. It will help boost brand awareness in no time. Now, you should not do this for every post. However, it is an effective way to draw attention to your Instagram account. 

Since Facebook owns Instagram, cross-promoting posts can help you boost brand awareness. You will be able to cash in on your existing online presence. 

4. Work with Influencers

Instagram is a powerful platform. It is community-based. If you want more people to talk about your brand and increase awareness, you need to consider influencer marketing. It has become the hottest trend in the digital world.

More and more brands are working and collaborating with influencers than ever before. Whether you work in the fashion industry or the health industry, there is bound to an influencer that you can work with to grow your presence. 

When we think about Instagram influencers, some of the biggest names like Kendall Jenner, Bella Hadid, Gigi Hadid, Lilly Singh, Pew Die Pie, and Chiara Feragni come to mind. It is important that you find influencers in your industry that you can work with. 

Improve your chances of targeting the right customers by working with influencers in your industry. They can help you create the right content and engage with your target audience. 

5. Be Engaging

Speaking of engagement, you need to create content that is engaging. Put in the effort to interact with your followers to get them to take an interest in your brand. Social media platforms such as Instagram require you to continuously interact with your users. 

By engaging with your followers, you put a face behind your brand. It is always a good idea to show a sneak peek behind the scenes to users. It will encourage them to show their loyalty. Some great ideas for engaging with customers are mentioned below.

  • Ask questions.
  • Join in on the conversation. 
  • Host contests. 
  • Incentivize user engagement.
  • Like user posts.
  • Share user posts. 
Increase Your Brand Awareness on Instagram

Once you have read this post, you will know the best ways to boost brand awareness on Instagram. From finding your brand personality to engaging with your followers, following the tips will help enhance your brand reach. 

Photo by Kate Torline on Unsplash

Catégories: News dév web

The Top 7 Blogging Tools of 2021: Reviewed and Rated

2 avril, 2021 - 14:16

Whether you’re using blogging for business growth or affiliate marketing, you need to have the right tools at your disposal.

Using the right blogging tool can make writing, editing, and outreach faster and more efficient. Online tools and platforms can also speed up your blog post creation process, giving you more time for research, analysis, outreach, ideation, and even taking on more work.

While manually checking every spelling, implementing on-page SEO, or handling outreach can take hours, the correct tools can help you complete tasks in minutes.

The 7 Top Blogging Tools of 2021 1. Ahrefs: Best for SEO

SEO and blogging go hand-in-hand. There’s no point in spending hours writing an excellent blog post if no one reads it.

If you want your blog to get a good ranking on Search Engine Result Pages (SERPs), you need to target the right keywords.

Ahrefs, a leading provider of SEO tools, is well-known for its keyword research feature. Keyword research and optimization help with SERP rankings, but it’s also a great source for blog ideas.

To understand how Ahrefs works, let’s take this blog from Earlybird as an example. 

The keyword is “UGMA.” Typing that in Ahrefs will give you the following results:

Ahrefs shows you the metrics for your keyword and also indicates related keywords that you can use. With these results, the content team at Earlybird can structure their article to have the maximum impact and improve their chances of reaching the target audience.

Users can also sort keywords by specific metrics, such as volume, traffic, and position, using this SEO tool.

Ahrefs’ other features include an SEO audit of your website, competitor analysis, and a rank tracker. It’s a dynamic tool that is perfect for content marketing and digital marketing.

2. Grammarly: Best for Error Checking

English language skills have become essential for businesses, with one study stating that mastering the language can increase your annual income by 30%

When it comes to blogging, it’s worth noting that poor English — be it incorrect word usage, poor spelling, or improper punctuation — can turn readers away.

Poor English can also hinder your chances of being considered an industry expert.

Grammarly is an essential writing tool that solves the most common spelling and grammatical issues. 

It’s available as a browser extension and highlights grammatical errors in any text, be it a Google Doc, an email, or a social media post. You can correct spellings and punctuations with a click and replace misused or overused words just as quickly. 

The app’s functionality across different social media channels and web platforms make it a must-have for bloggers.

3. YoastSEO: Best for WordPress SEO

WordPress powers 40.5% of all websites. If you’re among the millions that use this content management system for your blog, then you’ve probably heard of Yoast SEO. 

Yoast SEO is a leading WordPress plugin that offers keyword optimization, checks your blog’s readability, and identifies duplicate content.

The plugin’s premium version can help you elevate your WordPress blog by finding and adding high-performing keywords, indexing optimization, internal linking suggestions, and integration with other tools such as Zapier and Elementor.

These features aim to help bloggers, be they experts or rookies, get better SERP rankings and reach a bigger audience.

4. Google Analytics: Best for Analytics

One of the easiest ways for a blogger to check how their site is performing is using Google Analytics. 

This free tool can help site owners and web workers track Key Performance Indicators (KPIs) on a blog page or overall website.

It provides real-time data on your website traffic, custom reporting options, advanced segmentation, conversion reporting, and more. 

Understanding how visitors move through your site can help you tweak your website and increase blog traffic.

For example, you can identify your most popular blog post and promote it extensively, while simultaneously creating similar content.

5. Drift: Best for Live Chat

A successful blog provides readers with valuable information that keeps them coming back for more.

When your customers are already engaged in content and have questions, you don’t want them to leave your site to get answers.

You also don’t want readers interested in your brand or products to have to look around for contact information.

This is where live chat comes in.

A live chat on your blog can help readers get quick replies to their queries and build a connection with your brand. 

Drift, a self-proclaimed revenue acceleration platform, helps you connect with customers by creating custom live chat sequences.

For example, Track-POD features an automated Drift chat on their blog. The chat pops up and prompts users to ask any questions about route optimization software or other topics on the site.

Drift allows users to set up custom automated options. So, if a reader wants to book a meeting, you can set up a sequence of automatic responses that ask for their basic details. It’s then a simple matter to show available times and dates.

In simple terms, you can set up a live chat sequence to automatically handle the most common customer queries and give your audience the chance to talk to a real customer support executive, if needed.

6. Voila Norbert: Best for Outreach

Outreach is essential for blog growth. Building connections with peers, guest posting, and cross-promoting can help bloggers build credibility, get more readers, and establish themselves as industry experts.

Voila Norbert can help you find anyone’s email address with a simple search. You just need to know their name and website.

The software is useful for more than finding emails. You can add emails to a list and then send a message to everyone on it. You can keep team members informed of progress with a particular lead by starting discussions.

Voila Norbert beats out its competitors because of the number of integrations it offers. Some tools it can integrate with include Gmail, Drip, ReplyApp, Hubspot, Close.com, and other CRM platforms.

7. Buffer: Best for Social Media

Social media has become an integral part of every blogger’s life. Social sharing is the best way to get your content out there, interact with readers, and collaborate with others in your industry.

Buffer is a social media management platform that helps you plan, publish, and analyze your posts and engagement across Instagram, Twitter, Facebook, and LinkedIn.

This great tool helps you share your blog content via customized posts for each social media platform. Posts can be planned months or weeks in advance. You can also get reminders for when it’s time to publish. 

Once you’ve started sharing your blog posts on social media, you can get in-depth analytics for how they’re performing on Twitter, Facebook, LinkedIn, and Instagram. 

You can also see and instantly reply to comments across platforms on your dashboard to build engagement with your audience.

Buffer is a market leader when it comes to social media management, and it’s easy to see why.

Conclusion

The tools listed in this article are just 7 of the hundreds available on the market today. You don’t need to break your bank and get the most expensive tools to make the most impact. Apart from the tools listed above, bloggers can use tons of inexpensive Add-Ons for Google Docs to gain a ton of additional functionality and make blog post creation effortless. Graphic design tools like Adobe Photoshop can also help you create visually appealing blog banners and other creatives for your blogs.

Your main goal should be to pick the right tools for you and your team and use them together to build an engaged reader base.

Photo by Sincerely Media on Unsplash

Catégories: News dév web

5 Dos and Don’ts of Email Marketing in 2021

31 mars, 2021 - 11:11

Last year, Cyber Monday sales reached over $10 billion in the U.S alone and in 2021, it’s predicted that the number of online shoppers will increase by 1.32% to 230 million.

There’s no doubt about it – eCommerce is growing faster than ever. And email marketing is a vital aspect of that growth. So if you’re looking to expand your eCommerce business or even just improve your current email marketing program, here are some tips to help you create truly impactful email marketing campaigns in 2021.

What to do DO – Use human-centric language

In 2020, we realized the true power of humanity. If you want your customers to form a real connection with your brand and keep returning to your site, you should ensure that all your email marketing campaigns have a human touch. Use simple, relatable language, write with a friendly tone and make your message absolutely clear. Unless it’s for an incredibly specific audience, your campaigns should be free of jargon. And if the campaign is to communicate a discount or special offer, the mechanics should be incredibly easy to follow.

DO – Create holiday promotions

The way we celebrate special occasions and send gifts has changed in the past year. Now, E-Gift cards and online promotions are a wonderful, safe way to help your customers enjoy the holidays and increase your ROI. Choose days that are appropriate for your specific brand or service and begin planning your campaigns as far in advance as possible. It’s also worth reviewing what your competitors have done in previous years to help you create an offer that will really stand out.

DO – Invest in a good ESP

With more consumers turning to online shopping than ever before, it’s imperative that you have effective cart abandonment and browse abandonment email flows in place for customers who leave your site before purchasing.

In a study conducted by Barilliance, it was found that sending a cart abandonment email within 24 hours could help recover up 20.3% of sales. 

And, according to SalesCycle, cart abandonment emails have open rates of up to 46.6%, with 35% of those who opened the email ultimately making a purchase.

A strong, reliable ESP like Klaviyo, Bronto, or MailChimp can help you create effective flows that are automatically triggered. Some, like Klaviyo, will also allow you to filter these flows using parameters like products browsed, etc.

DO optimize your emails for mobile

This sounds like such a simple thing and yet, so many email marketing campaigns are still not optimized for mobile use.

However, with over 46% of all emails being opened on mobile (and possibly more at the time of writing), this is crucial.

Here are some simple ways to create mobile friendly emails:

  • Use mobile-ready templates.
  • Write an attention-grabbing pre-header and a short, impactful subject line.
  • Make CTA buttons slighter bigger than they would be on a desktop template.
  • Place your CTA as close to the hero title as possible.

Another thing you might consider is using SMS marketing in conjunction with your email program. ESPs like Klaviyo offer this service and with an average open rate of 82%, it’s definitely worth adding to your marketing strategy.

DO hire an email marketing agency

While it’s true that email marketing boasts an incredibly impressive ROI, you’ll only enjoy those returns if you’re sending targeted, beautifully designed, well-timed email flows and campaigns to the right audiences. This is where the email marketing professionals come in.

Not only will they help you plan, craft, and roll out effective email campaigns, they will also continuously report on the performance of those campaigns, adjusting where needed to help you generate the kind of revenue you’re looking for.

Not only that, the right email marketing team will help you build your all-important subscriber list and do all the legwork when it comes to segmenting that list. Of course, you will pay a fee for this, but the results (and the time and effort it will save you) are completely worth it in the long term.

What not to do DON’T annoy your audience

According to surveys like this one, one of the top reasons customers unsubscribe from marketing emails is simply because they’re receiving too many of them. In fact, the frequency of your communication is just as important as your products and services. So, how often should you email your list?

The consensus, based on various surveys and the experience of many email experts, is twice a month. However, if your business has high turnover, like a fashion brand, for example, you might want to send 3 or 4 monthly campaigns, featuring new stock and discounted items. The best way to find the right number of sends is to see what your audience responds to best – start with 2 sends a month and watch your unsubscribe rates. If they remain low, you can add additional campaigns if needed.

DON’T send the same thing to everyone.

A huge factor in the success of your email marketing program is how personalized your emails are. This doesn’t just mean adding the recipient’s name to the subject line and showing them a reel of recommended products, it also includes sending relevant content to the right people.

You do this by segmenting your email list.

Using list segmentation allows you to create different ‘groups’ within your subscriber base for more targeted sending. You can begin with purchasers and non-purchasers and, depending on your ESP, funnel down into even more specific categories like location, previous purchases, interests, etc.

The more you know about your audience, the more valuable your content will be to them.

DON’T send without a strategy

Before you even THINK of creating an email campaign, you need a strategy – a good one. You need to determine:

What your goals are

Who you’re talking to

How much you’d like to spend on your email marketing

How you can use email marketing to stay relevant to your audience.

Your strategy should answer all these questions. Essentially, it’s a roadmap to your future success. 

DON’T forget the legalities

Over the last few years, new privacy laws were introduced to help protect consumer’s personal data. As a marketer, it’s required that you comply with these laws. Both CASL and GDPR require a customer’s express consent before you can send them any marketing communication, while GDPR states that a double opt-in is necessary in order for you to send a customer any marketing campaigns.

You can get your customer’s consent using simple email flows that are automatically sent to any new subscribers through your ESP. 

It’s also important that, according to the CAN-SPAM act, your customers can easily opt-out of any communication. This means clear communication around opting out and unsubscribe buttons that are clearly visible in all emails.

Wrapping Up

With eCommerce on the rise, it’s more important than ever to up your email marketing game. So start with a clear goal, a great strategy plus a good ESP and you’ll be on your way to enjoying the kind of ROI you’ve always wanted.

Photo by Solen Feyissa on Unsplash

Catégories: News dév web

Email Design Trends 2021: A Mixed Bag of Old and New – [Infographic]

31 mars, 2021 - 10:16

The year 2020 drove us all to the edge, pushed us over in some moments, stretched us too thin in others.

The ripples of this disruptive pandemic have been felt by businesses across multiple industry verticals. A McKinsey report suggests that the worst-hit sectors may take up to 5 years to bounce back in a muted recovery scenario. Besides, consumer behavior and the way they interact with digital content has also changed drastically.

Your emails have to be in line with the realities of the time for them to retain their effectiveness. The choice of design plays a crucial role in making that happen. Let’s take a look at some of the top design trends that will govern the look and feel of your emails for the next year.

5 Top Email Design Trends 2021

Will the email design in 2021 be reflective of the disruption and disharmony of the present times? Or will they seek to counter the chaos with a calming, restful appeal? Could we possibly see a mix of both these design approaches depending on the context? These 5 top email design trends for 2021 have the answer:

1. Minimalism

Emails in 2021 will remain true to the ‘less is more’ adage with muted colors and monochrome layouts being tapped into generously to make the messaging more impactful. The shift from bright and bold colors to softer hues as well as monochromatic designs created by using different shades from a single color palette is emerging as a popular choice.

Acknowledging the ability of colors to influence a person psychologically, these color patterns are likely to be used to create a sense of harmony and serve as a unifying element. Besides, these are perceived to have a calming effect on the reader, promoting ease of reading and a higher likelihood of engaging with the content.

2. Illustrations

Illustrations, which emerged as the top design trend for 2019, will continue to be a preferred visual element even in 2021, albeit with a twist. The next year we could see illustrations being elevated through other elements such as animations and texture effects. Combining illustrations with GIFs or moving animation goes a long way in making your email design more engaging, driving up the likelihood of conversions.

Similarly, using textured illustrations for 2D images is being looked at as a smart way to revamp stock images and heighten their visual impact on the reader’s mind. The mix of contrasts, shades, gradients can add more depth to email design and enhance its appeal.

3. Dark Mode On

Dark mode has been a hotly discussed subject ever since the first dark mode interface was rolled out in 2015. With online education and work-from-home culture considerably driving up screen time, dark mode is something that email marketers will have to rely on heavily to get their message across to their target audience.

With this light-on-dark already popular used in different forms of gadget use, this design element gives email marketers the advantage of tapping into something familiar. Since the reader’s eye is already accustomed to it, they can navigate through the content of the email quickly and more seamlessly.

4. Bold Fonts

The use of big, bold typography comes with the territory when you’re working with a light-on-dark design approach. As one trends, the other can’t be far behind. The use of bold fonts is a smart approach to making your content the centerpiece of your emails. With a bold headline staring the reader as soon as they click on an email, the key takeaway becomes clear in a matter of seconds. Once you have captured the reader’s attention within the first few seconds, the likelihood of them engaging with your message naturally becomes higher.

5. Visual Chaos

The email design trends for 2021 are going to be more than just about clean, minimalistic designs. On the other end of the spectrum, emails with a sense of visual chaos or a hectic vibe created with stills are also predicted to gain traction. This out there yet tangible imagery can be created impactfully through 3D images and phantasmagoric collages – created by using bits of different images to create one.

To Wrap Up

Email marketing has been the most potent digital channel for promotions for a long time. In the current scenario, its importance in helping businesses bounce back by making target users engage with them is more than ever. A crisp copy alone cannot achieve that. Using the right design elements is equally important.Want to know what other trends and design elements you can leverage to make your email more effective in the coming year? Check out this in-depth infographic by Email Uplers – 11 Email Design Trends That Will Reign Supreme in 2021.

Source: 11 Email Design Trends that will reign supreme in 2021
Catégories: News dév web

11 Pre and Post Mobile App Launch Pitfalls to Avoid

31 mars, 2021 - 09:31

The market for mobile apps is on an upward trajectory that shows no signs of plateauing out any time soon, making it a very exciting space to dabble in.

There is huge scope for mobile app development and retail. The market was already valued at US$ 106.27 billion in 2018, according to data released by Allied Market Research, and the future is even brighter. The market – fairly pandemic-proof – is expected to grow at a compounded annual growth rate of 18.4% to reach US$ 407.31 billion in the next five years, by 2026

As a result, to be successful, app marketers must create and adopt effective strategies that can help their apps stand out in the crowd. It is not as easy as developing an app and putting it on the market – just like any product, apps, too, face tough competition in the market. Thus, mobile app developers need to focus on the USP of their apps to make them stand out in the crowd and carve out a niche for themselves among app users.

How can you ensure that your mobile app takes the crowning glory? 

It is not uncommon to be so excited about the usefulness of your app that you forget about paving the way for your mobile app’s launch. But you need to keep your wits about you – if you want your mobile app launch to be a successful one, make sure to avoid the following pitfalls! 

Pre-launch pitfalls: 1. Neglecting market research

If your app is the first of its kind, research your target audience and any lacuna that they are facing, that might get them to use your app. Similarly, perhaps research other apps that your target group might utilize and observe their comments on such apps – what do they appreciate and what do they complain about? 

If your app joins several others of a similar nature, be sure to jot down a list of features offered up by the competing apps. Use these apps to get a feel for their advantages and disadvantages. Again observe user comments and take stock of what to replicate and what to avoid – this is a great advantage of not being an early mover. Learn from the mistakes of others. 

2. Skipping the beta test phase

All the biggest tech brands out there conduct beta testing and it should be no different for mobile apps. You can get your beta testing underway as soon as your app is nearly ready for launch. Make sure that you keep time on hand for any changes that might need to be affected as a result of beta test feedback. A simple google search will give you a whole lot of beta testing websites to choose from. 

3. Not involving the marketing team in the initial stages

Your marketing team needs to know all the intricacies of your app to effectively make it the preferred choice for your target audience. Bring them in early on and allow them to be part of the process so that they have a handle on everything that your app stands for. This helps them figure out keywords that will get your app picked up. 

4. Not having an app release date

The date might go for a toss as delays often take place but it is important to have one in mind and work backward also so that you can create excitement through influencers, tech bloggers, and the press. 

Post-launch pitfalls: 5. Letting users forget you

You can use paid marketing channels to obtain users but must engage your users and keep ensuring that the app stays relevant to retain these users in the long run. 

6. Neglecting measurement and monitoring of traffic

As long as your app is making money, things are great, right? Right, but what about tomorrow? You need to keep track of how many active users you have on a daily weekly and monthly basis; you need to know when and where you lose users and you need to know how often your app is used by them. 

7. Not utilizing the app’s update description space

Just like a blank Instagram profile or Tinder profile looks shifty, an app with no description confuses and scares away potential subscribers. And also, why would you forgo a free marketing opportunity?

8. Insufficient focus on customer support

The angriest reviews are usually seen from app users who have been unable to get customer support. Avoid landing yourself in this soup by optimizing your customer support services before your mobile app’s launch. 

9. Stressing too much on push notifications

Most people will not mind a push notification now and then but making it an everyday affair is a big no-no. Here are some clear mistakes to steer clear of when it comes to push notifications:

  • Allow them to be turned off. EASILY! 
  • Do not make push notifications a daily occurrence.
  • Tailor push notifications according to time zone.
10. Failing to customize app review blitz emails 

App reviewers get tonnes of emails from app developers daily. Personalize your emails, do not spam reviewers, include a link to the app at the app store, including a video of your app, and also include your press kit. This lowers your chance of being sent to the reviewer’s junk folder immediately. 

11. Not being clear on software-related agreements 

Remember to ensure that your Service Level Agreement and Maintenance Agreement points are met during software maintenance. Non-adherence is a pitfall to be avoided at all costs. One way to ensure app quality levels and optimum service are to ensure that your SLA covers all the core components:

  • Goals and objectives.
  • Customer service type (for example, will it be telephonic assistance?).
  • Response time for customer queries, complaints, and issues.
  • SOPs related to customer requirements including any payment at predetermined intervals, and timelines, and specifications regarding the expiry of the app developer’s service or app updates.
  • Guidelines with regards to how any requirements with regards to changes in the service will be communicated and handled.

Be sure to keep a check that all of the above are being adhered to when the app is live. 

Meanwhile, your maintenance agreement should cover all points related to how the quality of service will be upheld. Mention clear deliverables on how the app will be maintained to keep pace with evolving trends.

Conclusion

To conclude, it is important to keep an eye on how your app is performing – in terms of traffic and usage – on a regular basis. Maintain historic data and be sure to analyze trends. Any decline in numbers should be taken very seriously and addressed – have your support team work round the clock to fix any errors. Also, appearances are everything. Keep an eye out for trends in terms of making your app look up to date. 

The key to avoiding these 11 pitfalls is the same as it is with any product – impeccable planning, a thorough understanding of the target audience, and of course, attention to detail.

Photo by Kelly Sikkema on Unsplash

Catégories: News dév web

How to Build an Engaged Online Community: 7 Tips

31 mars, 2021 - 08:56

A community is one of the most valuable features you can offer in today’s digital environment. 

Whether you’re offering online courses or webinars, or have a SaaS product, your clients are more likely to build stronger connections with your brand if they feel like part of an exclusive group.

Online communities amplify the engagement of your students and customers while encouraging them to feel more invested in your online experience. 

These environments allow people to come together and discuss your content, ask questions, and even deal with issues they’re having too.

With an online community, you can build brand ambassadors, earn valuable feedback from your audience, increase your revenue, and expand your reach.

The question is, how do you build the right community environment?

1. Create an Awesome Onboarding Experience

The right onboarding experience makes a huge difference to your community experience. Good onboarding shows your customers how to use the features of your community platform, and what kind of benefits they can unlock with participation. 

In the initial weeks of someone signing up for your community, make sure you offer all the information they need.

You can start by welcoming members with an email message that explains all the features they now have access to.

Videos are great for providing guided tours of the community and introducing customers to various activities. You can also use this time to get members up to speed with the rules and guidelines of your community space.

Encourage members to introduce themselves with an “ice breaker” question that asks them to post on your forum and start making connections. 

It’s also worth having a follow-up campaign in place so you can check in on each member and keep reminding them of the valuable features you have to offer.

2. Share Valuable Content

Content is the heart of a successful online community.

When someone signs up for your online community, they’re doing so because they want to get access to exclusive content and benefits that are only available to your inner tribe. It’s up to you to ensure your customers don’t end up with buyer’s remorse by providing them with the content they expect.

Consider what kind of content is going to be most useful to your members in this community environment. 

Could you provide extra guides and PDF downloads or even online courses to your members, so that they can more easily understand complex topics?

If you’re a SaaS brand, you can offer video tutorials that help them to get the most out of some more appealing features. Other options for valuable content can include everything from live events, Q&A sessions with you and your team, and more. 

The key is finding ways to engage your audience through the kind of content they crave. Simply speaking, create content that educates, inspires, and entertains.

3. Choose the Right Community Platform

Finding the right platform to support your business is a crucial consideration for any business owner. Just as you need a reliable tool for email marketing, course creation, and social media relationships, you need the right platform for your community.

There are plenty of online community platforms out there. The best thing you can do is do your research and compare options to find the solution that offers the tech and features you need.

For instance, if you’re keen to engage your community through regular live videos with real-time question and answer sessions, you’ll need a platform with live streaming.

If you can’t find the right service with live streaming built-in, make sure your system integrates with something like Zoom.

There are various essential features that should be present on all community platforms too. 

For instance, you should have the option to set up private community spaces, track your clients through a member directory, and get in touch via direct messaging. Consider the kind of community you’re building and find a platform that supports your vision.

4. Reward and Recognize Community Members

The best online communities are the ones that make their members constantly feel special and appreciated. Rewarding and recognizing your members is your way of confirming they made the right choice by subscribing with you.

How you choose to celebrate your members is up to you. Some business owners choose a “member of the month” based on the engagement and response levels of each of their subscribers. 

Alternatively, you could consider giving weekly shout-outs to members who are making a difference. You might even decide to showcase your “top member” on social media or ask them to join you in a video from time to time.

A great way to encourage some positive competition among your fans is to gamify the community with a leader board and a points system. This strategy could involve awarding points whenever someone answers a question or helps someone else in the community. 

Eventually, top performers might be able to win badges, discounts on future courses, or even positions like “community admin”.

5. Notify Your Members

No matter how invested your followers are in your online community, sometimes life will get on top of them. We’re living in a fast-paced world right now and there will be times when your members need a little reminder to get them back onto your website and engaging with other people.

The best way to keep your community “top of mind” with your members is to send regular notifications via email. 

You should have an automated system in place that automatically lets members know when a topic they’re following gets an update, or when someone responds to a comment they made.

You should also have regular weekly newsletters to update your people. For instance, you could send out a summary once a week that highlights some of the biggest things that have happened over the last 7 days, who your top-performing members are right now, and what people have accomplished recently.

To ensure that you don’t annoy your customers with your messages, give them a preferences center in their account where they can customize which notifications they get. 

You can even create a mobile app for your community so they can get push notifications sent straight to their phone.

6. Hire a Community Manager

When you’re busy creating and optimizing a great piece of software, designing content for your online course, or hosting webinars, it’s hard to find time for much else. 

Running a business will take up much of your schedule, meaning that you can only dedicate small amounts of focus to your community. Unfortunately, to thrive, a community needs constant attention.

If you’re serious about building an engaging environment for your audience, then you might need to invest in some extra help. A dedicated community manager is someone passionate about your cause, who can help out with things like responding to questions and coming up with activities for your subscribers to get involved with.

Your community manager can oversee moderation and ensure that the people in your group follow the rules for appropriate behavior. 

He/she can also offer creative ideas on how you can shake things up in your community from time to time. For instance, he/she could run competitions, or set up polls to find out more about what your people want from you.

With a community manager on-hand to keep your people happy, you have more time and focus to dedicate to other parts of growing your business.

7. Analyze and Improve

A great community doesn’t just come to life overnight. Like a thriving eCommerce business or an engaging website, your community will need regular time, attention, and nurturing. 

The only way to ensure that you’re consistently offering your followers what they want from you is to pay attention to your reports and analytics.

Most platform software solutions will come with analytics tools that allow you to track important metrics. 

For instance, you can measure the number of people contributing to your community on any given day. You could also look at your ratio of new customers to returning community members and decide whether you need help boosting retention.

Analyzing the statistics available for your community will also help you to identify which of your content and activities are driving the best response. This should ensure that you can invest your budget into the right strategies moving forward.

Finally, you can also boost your chances of ongoing improvement by collecting feedback from community members. Asking your people what they like most about your environment, and what they would like to change could help you to maintain memberships for longer.

Summary

An online community is a valuable investment for any business leader hoping to build a successful brand online. With an engaged community, you can keep your customers returning for more, year after year, developing a strong tribe of dedicated followers. 

Your online community can even pave the way for things like brand advocacy and loyalty schemes so you can attract future clients.

Of course, just like any investment, it’s important to go into your community development with a strategy in mind. Go out there and engage your tribe.

Photo by John Schnobrich on Unsplash

Catégories: News dév web

A Beginner’s Guide To Website Penetration Testing

30 mars, 2021 - 10:51

In today’s digital world, more and more web applications are being developed and released to users each day. This is obviously great news for consumers and for those who rely on these applications. 

However, these are not without their issues. 

For every line of code that is written for a web application (or for anything else for that matter), there is a potential for bugs, which also increases the security risk of these applications. 

What’s more, these bugs can be costly to fix if they’re not detected early enough. This is where web application testing comes in. 

If you’re not sure what web application testing is or what it involves, this guide is for you. Below, we’re going to look in more detail at what web application testing entails and the steps you can take to conduct an effective assessment for your applications. 

What is web application testing?

Let’s start by building a fundamental understanding of what web application testing is. 

In a nutshell, this is a software testing practice used to test web applications for potential bugs. You can also run web tests on entire websites to make sure they are functioning effectively. 

It’s important to complete a test of any web-based application before making it live because as we mentioned above, finding bugs too late can be costly. Plus you want your new web application to be as effective and efficient as possible at all times. 

Essentially, any web application must be checked completely from end-to-end before it is made live to users. So by performing web application tests a business can make sure that everything is functioning properly and can be enjoyed and used in real-time. 

How to conduct a web application penetration test 

There are six different stages to web application testing and these can form a helpful checklist which includes:

  • Functionality testing
  • Usability testing
  • Interface testing
  • Compatibility testing
  • Performance testing
  • Security testing

We’re now going to look at each of these stages in more detail to see what is involved and why each one is important to the overall success of the web application test. 

Step 1: Functional testing

The first step is designed to ensure that all the functions of an application are tested. This part of testing is essentially a quality assurance (QA) process to confirm that all the functions of the web application are behaving as expected.

This happens in the source code where the system is tested against the functional requirements and specifications that have been set out.

What’s more, during this stage of the test process, actual system usage is simulated to be as close as possible to real system usage. This helps to create test conditions that are closest to user requirements and to achieve the most accurate results.

The functional testing stage itself can be broken down into four steps which usually include:

  • Identify what functions the web application is supposed to have 
  • Data input and entry
  • Carrying out the test case 
  • Analysing the results
Step 2: Usability testing

This next stage of the test process goes beyond simple functionality testing and involves testing for functionality alongside overall user experience.

This can be done internally by the existing team or you could even source external testers, those that fit your potential user-base, to try this out for you.

Usability testing follows a similar structure to the functionality stage we’ve outlined above and is broken down into these four steps: 

  • Developing a testing strategy that will ensure all functions related to usability will be examined. For example, navigation and content
  • Finding test participants whether you opt to do this internally or externally
  • Running the test with expert observation
  • Analysing the results and then improving the usability accordingly
Step 3: Interface testing

The third stage of the test process is interface testing which is required to ensure all interactions between the web server and application server interfaces are running smoothly. This means checking communication processes and making sure that any error messages are showing when required. Another aspect that will be tested at this stage is that any interruptions, whether from the user or server, are being handled correctly. 

Step 4: Compatibility testing

An important part of web application testing is ensuring that it is compatible with different browsers, systems, and devices. As such, there are three key elements that must be tested at this stage:

  • Browser compatibility – ensuring that the web application is functioning correctly across different browsers
  • Operating system compatibility – checking that the web application is functioning correctly on different operating systems
  • Mobile compatibility – ensuring the web application runs on different devices and functions equally as well on Android and iOS

There are cross-browser and other tools that can be used at this point to determine the compatibility of your web application. 

Step 5: Performance testing

Once you know that your web application is functioning properly and that it is compatible with all browsers, you need to truly test how it will perform. This means testing the application against a number of different factors, including different internet speeds and loads. It is recommended at this stage to put the application under increasing pressure until it can no longer function. 

This will determine its breaking point. 

This is important for assessing the resilience of your application and seeing how it performs in different (and sometimes stressful) situations. By testing its functionality under different scenarios and configurations, you can also see how well it is able to recover from crashes. 

Step 6: Security testing

Last but certainly not least, you need to test the security of your web application. This is done to ensure that your application is protected against unauthorised access and malicious actions or attacks. 

In order to effectively test the security of your web application you must conduct the following steps: 

  • Testing whether secure pages can be accessed without authorisation
  • Determining whether open sessions are being closed after user inactivity and ensuring this happens 
  • Verifying the application’s secure sockets layer (SSL) for encryption and verification 
  • Ensuring that restricted files cannot be downloaded without authorisation

Photo by FLY:D on Unsplash

Catégories: News dév web

Healthcare Mobile Apps: Its Importance During COVID-19

30 mars, 2021 - 09:03

Healthcare Apps: The current generation is a victim of the pandemic, as well as infodemic. You know well which pandemic am I referring to- Covid 19. But, are you wondering what is this “infodemic”? It is nothing but the widespread information as well as misinformation associated with novel coronavirus circulated on the news, print, and social media. 

Well, a year ago when the lockdown was announced for the first time, I am pretty sure, you wouldn’t have thought it would run so long. While everyone hoped for a normal life, the second wave stepped in. However, with the modified version of CoronaVirus, we too have modified our way of dealing with the pandemic outbreak. Technology has essentially turned out to be a boon.

Mobile Apps and its Applications during the Pandemic

Though misconceptions were spread through different media platforms, mobile applications and social media have turned out to be helpful too. This includes software as well as apps concerned with tracking the spread of COVID-19, provisioning remote healthcare, contact tracing, vaccine management, and much more! And all you need is a smartphone to access it. According to mobile app development companies in the USA, the mobile app industry experienced a boom like never before during the pandemic. It was mainly because of the increased use of mobile phones and mobile apps. 

The smartphone leaders, Apple and Google, have their ways of ensuring secure access to the software. Apple checks against malicious software. It allows apps recognized by institutions like the government, healthcare providers in the app store. On the other hand, Google has dedicated a section titled “Coronavirus: Stay informed” in the Play Store. This contains all the certified apps to help you stay prepared along with being informed. 

The Rise in Demand for Software and Mobile Applications

Did you know that there are more than 325,000 mobile health apps in the Play Store and App Store?! Yes, you heard that right.

In the crisis of COVID-19, many sectors have been hit drastically. However, the demand for the software, mobile apps, and AI sector has increased significantly. The need to work remotely has created this demand. The restrictions to move out of the house have resulted in people spending time on apps. 

Coronavirus has created an urgency in global healthcare. The need is to ensure safety and reduce risks concerned with the disease by creating awareness. Also, provide facilities at the doorstep through mobile apps.

Having the right application can be a tool at the right time. It serves the utilitarian purpose, social needs, as well as entertainment. Similarly, it makes sense to have a mHealth app that caters to various needs such as staying fit, tracking Covid-19 status, knowing safe and unsafe zones, getting telehealth support, getting medicines, and much more.

What are healthcare mobile apps?

While technology has taken prominence in our lives, the healthcare sector has entered this sphere with telemedicine. Mhealth is inclusive of gadgets like smartphones, tablets, wearables, and others. These provide services related to health and wellness. It is handy for the users as they can access it anywhere on the go. 

Health apps are useful in diagnosis, treatments, and tracking the health conditions of the patient. The doctors and patients can communicate with each other remotely. 

Wellness apps too come under MedTech. Here the app supervises the user’s overall health. It enhances both the physical and mental health of the user.

Importance of mHealth apps:
  • A bridge that connects people, healthcare professionals, and health systems
  • Online expert advice avoids the need of stepping out in the pandemic
  • Home delivery of medicines ensure you never run out of them
  • A reliable and personalized source of information
  • Patient care at fingertips beyond the boundaries of the clinics 
  • Monitor patient health constantly and track symptoms
  • Get real-time notifications about COVID-19
  • Ensure self-care measures to reduce the spread of the virus
  • Get statistics on vaccines
Types of Healthcare apps

Let us know the types of healthcare apps. It is widely classified as apps for healthcare providers and users. 

MHealth Apps for Healthcare Providers

The apps that are developed for doctors and other healthcare professionals come under this category. Here, the app will have customized features that a clinic needs. Thus, these apps are sophisticated. Some of the purposes are:

  • Patient Monitoring– Track patient’s condition and report the progress, storehouse of health records. 
  • Healthcare reference apps– Latest data on diseases and medicines.
  • Professional Networking– A platform to share knowledge and interact within the professionals’ community.
  • Doctor’s appointment– Keep a track of your appointments with notifications of checkups and schedules.
  • Telehealth apps– Provide online consultations with telemedicine apps, especially during emergencies.  
  • Vaccine Management– Administer vaccines and notify the patients of their next dose. Monitor the health after the vaccine administration as well.
Mobile Apps for Users
  • Reminders- Set reminders for medicines, tests, exercises, etc.
  • Educative apps- Information on health conditions.
  • Mental Health- Ensure mental health with meditation, stress relief, sleep patterns, etc.
  • Healthy Lifestyle- Have a healthy life with fitness, weight loss, exercise, etc.
  • Nutrition- Get a balanced diet with healthy recipes and clean eating guides. 
Pharmaceutical Apps

Healthcare and medicine are complementary to each other. Pharmaceutical companies have entered the digital sphere with medicine sales with the facility of home delivery and online transactions. 

Ensure these Key Features in your Health App Easy signup and logins

Registration as well as the sign-in process must be quick and easy. It should ask for minimal personal details of the mobile app user. Ensure easy logins with the phone number or email ids.

Profile access

The profile of the patient and doctor should have all the necessary details. It should be easily accessible. For the patient, it must include the health records, whereas for doctors it must reflect their expertise. It should provide details such as specialization, experience, contact details, etc.

Searching the physicians

The app must provide filters to the user. It should recommend doctors as per the needs of the patient. It should consider factors such as experience, expertise, reviews, charges, as well as location. It should provide smooth in-app communication.

Appointment

After shortlisting and selecting the doctor, the patient should be able to book appointments. Doctors have to confirm the appointment by confirming or modifying the time. Also, it should provide lab booking. 

Reminders

The app should provision to create a plan. Accordingly, it should remind the users about the appointments. Pill administration, and other check-ups. 

Remote Consultation

The app should provision in-app consultation through voice or video calls. It is beneficial in case of emergencies. It should provide a facility for prescriptions too. It should have online payment gateways for the same. 

Privacy and Security

It should adhere to the legal requirements. Besides, all the personal information of the patient, doctors, and the agency should have privacy. It should eliminate risks of any type.

Easy Dashboard

The dashboard should have a clean layout. It should provide a summary of the overall health status of the user. It should also provide sharing options for the reports.

Integration with wearables

The apps must be able to integrate with the smart bands and other devices. This helps to keep a constant record of the health conditions.

Cloud integration

The integration with the cloud enables data access anywhere, at any point of the time. It should be easily accessible.

Let’s wrap up: Mobile Health Apps and Pandemic

(Number of mHealth apps on Play Store over the years- Source: Statista)

In the era of the pandemic, it’s necessary to pay attention to health. Staying fit is the need of the hour. You can read more about the Internet of Behavior for better understanding.

The estimated mHealth global market is said to be 189 USD in 2025! Well, that says it all. The demand for healthcare apps has risen since the pandemic outbreak. We can essentially say that mobile health apps have not only helped in administering care to patients but also in providing the necessary information. Ensure the right use of mHealth apps. Let us stay fit with health apps and join hands in fighting against the virus.

Catégories: News dév web

How to Design a Stellar UX for Long-form Articles

29 mars, 2021 - 14:20

After putting in multiple hours on researching, outlining, writing, and editing the first draft of your article, you’re eager to press the publish button. You want to share it with your audience, and earn some appreciation.

But guess what?

Your audience won’t bother reading your article unless they find its packaging appealing. You need to ensure a robust user experience (UX) on your website for your prospective visitors. 

For one, Google is rolling out a page experience update factoring the metrics below in its algorithm starting May 2021.

But page experience is merely a subset of overall UX. You can think of it in the form of the honeycomb by Semantic Studios below:

A sophisticated design establishes your brand’s credibility and makes it more likely for a user to return to your website. Called “preconscious judgments”, these aesthetical cues happen even “before any reading or other cognitive processes.” Here are some of the UX elements you need to take care of for your long form content pieces:

Keep your website technically robust

Let’s look at the basic technical operations where your website mustn’t falter.

No dead clicks and errors

Is the navigational menu at the top of your article responding properly on clicking? Is your email opt-in form free of errors? The mismatch of expectations results in a frustrating experience for users. 

You can monitor some of these errors through Google Analytics but it helps to get some feedback from users every time you implement changes on your site.

Now, if you mess with the URLs while moving around your website’s pages, then you can end up creating a lot of 404 errors. Besides fixing these errors, you can also get creative and use a customized 404 page to re-engage a visitor.

Enough of those intrusive interstitials

When Interstitials obstruct content on a page, Google can penalize a site for making their content difficult to access.

Go ahead, and minimize the usage of other aggressive tactics, such as those popup opt-in forms. Wait But Why is one of the internet’s favorite places for 10,000-word articles. They boast an email list of 615,000+ humans. But besides the sidebar opt-in form, they only use the following humorous “scroll bar” that appears after you engage with their articles for a bit:

You can also attempt other locations and less intrusive kinds of opt ins like a floating bar. 

Keep it safe and mobile-friendly

Security and privacy have become increasingly important for consumers today. Google already uses HTTPS as a ranking signal. So ensure that your site uses secure, encrypted connections. Let’s Encrypt allows you to create a free SSL certificate for your site:

Given that mobile-traffic is approximately equivalent to half of the total web traffic, having a mobile-friendly website for your business is a no-brainer. If you’re using WordPress (or any other modern CMS), you typically have numerous responsive theme options to choose from.

Take the mobile-friendly test to identify pages that are not responsive. Then use the Noupe tutorials and mobile web design tips here to fix those pages.

Choose big and readable font combinations

Small font sizes and low contrast between the text and the background are among the most common legibility problems for web users.

What font sizes and combinations should you choose? Well, here are a few tips to help you:

  • Each font has a character and impacts the viewer’s emotional state. You can get creative while choosing fonts aiming to show your brand personality, but readability comes first.
  • Generally, bigger font sizes help speed and comprehension of text and improve your readability. With long-form articles containing a lot of text, it makes sense to test 12-point size for body copy and even bigger sizes for headlines.
  • If you’re targeting 40+ men with visual impairments, your font selection and size needs more care. Older adults prefer 14-point fonts.
  • As per psychographics of reading, an increase in line spacing to 1.5 can help the reading speed and comprehension.
  • High contrast between your text and the background aids readability.
  • Research and choose font pairings that seem to “belong to each other”, find the appropriate font size for your audience by running a test and noting the change in your performance.
  • If your fonts don’t specifically draw any attention of the readers, they are likely doing a decent job.
Embrace whitespace

If you cram your blog with a colorful sidebar, five fancy fonts, and lousy color combinations, you set yourself up for failure. Instead, provide breathing space for your audience. Take inspiration from the good folks at Medium (where the optimal reading is around 7 minutes — which can mean a long-form article of up to 2000 words).

On Medium, you always get a slick and distraction-free reading experience. So use some more of that white space, will you?

Break down the article into easily scannable and readable chunks

Web users are habitual of scanning and skimming the content — only 16% of users read word-for-word. So your long-form article faces an upheaval battle for attention. Here’s how you can aid the scanning behavior:

Use short sentences, paragraphs, and subheadings

Breaking your article down into easily digestible chunks of easily understandable sentences and paragraphs saves effort for the readers. Top it up with meaningful subheadings that coherently organize your ideas and make for a seamless reading experience.

A Medium study found that easy-to-read sentences helped an article get more recommendations on the platform.

Indeed you can use an app like Hemingway to ensure an eighth grade (or below) reading level for your articles — unless you work in a specialized industry where jargon is essential. It makes your article accessible to a wider audience and can lead to a higher engagement.

Leverage special elements

Can your article use a special summary box, a “pro and cons” table, a quote pull out, or the like? Generally, such elements provide the most important information from the article to the user. If they are interested, they can continue to read from there.

For example, in my article discussing top online course software at Elite Content Marketer, I’ve discussed fifteen of these platforms. But I’ve used a summary of the top three in a table as visible below:

These elements are to help you take the bite, snack, meal approach in your long-form article:

Help readers navigate through a table of contents

In longer articles, most readers would like to read a section relevant to them right now and walk away from your site. You should help users do that by using a table of contents (TOC) at the top of your article. Here’s an example from an article at The Creatives Hour:

Indeed such a TOC can result in snagging additional sitelinks in SERPs for your article. It increases your CTR for the organic listing and makes your long-form article more accessible:

Integrate multimedia

Visuals can increase the retention of information from 10% to 65%. Further, adding images in your articles at regular intervals is considered an SEO best practice — given they are relevant to the subject matter of the article. Here’s a video discussing SEO for Google Images:

Similarly, videos relevant to your articles (like the one above) could engage readers for a longer time as they are easier to consume than text alone.

Include a progress bar

Using a progress bar is a handy feature that sets expectations on the amount of time required for reading an article. You can use a horizontal thin line indicator like Stronger by Science does below:

Or you could even mention an estimated reading time at the top of your articles like Longreads does at the top of their articles:

Cut unnecessary elements affecting the site’s performance

Your website loading speed is an important attribute that can directly affect your conversions. It’s also a ranking factor in search. Here’s how to improve your performance: 

Compress your images

Sure having an image for every 100 to 150 words is great for visual engagement. But too many images can slow down a web page. The solution is to compress images without compromising quality. 

My article on podcast hosting had 31 images leading to a drop in the page’s performance. On installing the ShortPixel Image Optimizer plugin and compressing these images. I noticed a considerable improvement in its loading speed — without any noticeable drop in quality. You can use a tool such as TinyPNG if you’re not using WordPress.

Watch those video and external embed scripts

Besides images, video and other embedded scripts from third-party websites also lead to a drop in performance. You can either directly link to the videos or elements you mention in your article or use their screenshots to point them.

You can also lazy load all the iframe videos. On WordPress, these settings could be managed by a plugin such as WP Rocket.

Shift to a high-performance hosting

Ultimately, improvement in your performance won’t happen on the top of the average infrastructure — because you get what you pay for. I use WPEngine to host my site as they offer top-notch performance. What’s more? Caching, speed optimization, daily backups, and security are also taken care of in their managed hosting services.

You can learn more about improving site speed here. If you’re on WordPress, this guide could be even more helpful.

Final Thoughts

Throughout the article, I talked about Google search rankings because the main use of long-form content is getting organic traffic. But the UX implications mentioned in the article not only optimize your performance on Google but also help your bottom line. After all, a satisfied user is the most likely to convert into a paying customer.

If you want to further understand the consumer sentiment and engagement with your long-form landing pages, consider putting them through a user experience test with a session replay software (such as Hotjar). It can reveal interesting insights about your prospects.

What other tips do you have for ensuring a stellar user experience in your long-form articles? Let me know in the comments below.

Photo by Glenn Carstens-Peters on Unsplash

Catégories: News dév web

Top Google Shopping Plugins You Must Have in 2021

29 mars, 2021 - 12:41

To stand out in the competitive world of eCommerce, you need to try new strategies and technologies every day. For that, you need to push your products to various marketplaces through different channels for enhancing their visibility to the audience.

Every store owner wants to show their products to potential customers to get more sales. But, it is not only limited to simply showing your products in Google search results. That is, sometimes your products may be listed on the 3rd or 5th page of Google. Those ranks would not make any great impact on your customers since they always click the first few products they see in their search results.

One of the major platforms to market your products is Google Shopping. Listing your products on the Google Shopping page provides more visibility and customers can easily compare a product with other products and choose the best one.

In this marketplace, you do not need to worry about the size or scale of your business, since you can list your products with other established competitors.

There are a number of procedures you need to follow for displaying your WooCommerce products as shopping ads. You need to create a product feed in a sheet with all details regarding your products and submit it to Google Merchant Center.

If you have a very limited number of products to be displayed as ads, you can manually type the details and upload them to the Merchant Center. But, if you have hundreds and thousands of products to be uploaded, you should use a WooCommerce plugin to generate the product feed automatically. 

In this article, we are analyzing 10 WooCommerce plugins to generate the product feeds for uploading them to the Google Merchant Center.

In this article, we will be discussing the following plugins:

  1. ELEX WooCommerce Google Shopping Plugin
  2. WooCommerce Product Feed Export
  3. ShoppingFeeder
  4. WP All Import
  5. CTX Feed – WooCommerce Product Feed Generator
  6. Product Feed PRO for WooCommerce
  7. Woocommerce Google Feed Manager
  8. YITH Google Product Feed for WooCommerce
  9. RexTheme WooCommerce Product Feed Manager
  10. WooCommerce Product Feed For Marketing Channels
1. ELEX WooCommerce Google Shopping Plugin

This advanced Google product feed plugin allows you to generate unlimited feeds for simple and variable products in XML, CSV, or TSV file formats. It allows you to choose the targeting country of your sale to generate the feed according to the requirements of the country you have chosen. Similarly, you can choose a language such as English, Russian, Spanish, German, or French to map your product categories with Google product categories properly. Also, you can map your product attributes with Google’s default product attributes for accurate feed generation. 

Other features of this plugin are as follows:

  • You can refresh the product attribute values on a daily, weekly, or monthly basis for updating the changed attribute values to Google.
  • Allows mapping your product attributes with Google’s attributes based on conditions and rules.
  • You can add custom attribute values and map them with Google attributes.
  • Has an option to create a feed for featured products exclusively.
  • Allows creating a feed for specific vendors, etc.
2. WooCommerce Product Feed Export

This free plugin allows you to generate product feeds for the marketplace like Amazon, Snapchat, Etsy, etc., apart from Google. Its simple and intuitive interface would help you create custom product feeds according to your requirements. Its product listing optimization capabilities would open an opportunity for a higher conversion rate in your store. 

Other features of this plugin are as follows:

  • Can create the product feed for individual WooCommerce categories as well as selected individual products.
  • Allows scheduled refreshing of products to feed updated data to Google.
  • Supports variable products.
  • Helps to map local product categories with the respective merchant categories.
  • Will generate feeds that exactly match the merchant’s requirements.
3. ShoppingFeeder

This free WordPress plugin will allow you to manage your product feed for multiple channels including Google Shopping by integrating your store data with ShoppingFinder. Also, it will help you to analyze the performance of the campaigns you have created by monitoring the traffic, ROI, and conversions. It will help you track all clicks, conversions, and referrals you got from the source in which you have submitted your product feed.

Other features of this plugin are as follows:

  • Generates daily, weekly, or monthly reports.
  • Allows to set up multi-user accounts.
  • Easy import of product catalogs for uploading them to various channels.
  • Boost visibility of your products through multiple channels.
  • Configure to grant the accessibility of product data based on the user roles in your team.
4. WP All Import

This advanced plugin allows you to generate and manage product feeds efficiently with its simple and comprehensive interface. With this plugin, you can schedule automatic updates of product attributes to feed the latest product data on Google. Moreover, it comes with almost all the features demanded by Google Merchant Center. It supports product variations, attributes from third-party extensions and other WordPress plugins. With this plugin, you do not need to worry about the file formats supported by Google, as you can simply drag and drop the option on the interface to export the feed into Google Shopping.

Other features of this plugin are as follows:

  • Provides a developer-friendly environment.
  • Efficient category mapping with Google’s default categories.
  • Supports multiple languages.
  • Seamless customization of your product feed according to specific requirements.
  • Can filter the products accurately to generate feed for the selected products.
5. CTX Feed – WooCommerce Product Feed Generator

This WooCommerce product feed generator plugin will allow you to create unlimited product feeds for unlimited products in your store. It allows you to generate a feed that is compatible with 100+ channels such as Facebook Product Ads, Instagram Shopping Ads, Pinterest Shopping Ads, etc., apart from Google Shopping. This plugin supports variable products as well.

Other features of this plugin are as follows:

  • Supports XML, CSV and TXT file formats.
  • Provides advanced filtering options to select specific products to generate the feed.
  • Easy category mapping and custom attribute mapping.
  • Compatible with other WooCommerce plugins like WooCommerce Multivendor.
  • Generate feed for a large number of products as batches.
6. Product Feed PRO for WooCommerce

This WordPress plugin helps to generate the product feeds for uploading it to Google Shopping, Facebook Ads, Bing Ads, etc., for featuring your products on them. You can use the advanced filtering options to generate feed for the potential products to increase sales. It comes up with 100+ default feed templates apart from the option to create custom templates. Also, you can create feeds for unlimited products.

Other features of this plugin are as follows:

  • Can create unlimited feeds.
  • Seamless mapping of product categories and attributes.
  • Supports variable products.
  • Supports Google Analytics for measuring the performance of ads.
  • Helps to set up the shipping zone and shipping class to take the exact shipping cost on the feed.
7. Woocommerce Google Feed Manager

This free Google product feed plugin will allow you to generate product feeds for upto 100 products. And, it will make sure that the updated attribute values of your products would be updated on Google Shopping on time. Its simple interface allows its subscribers to generate feed in simple clicks even if they are not that much into the technical side. 

Other features of this plugin are as follows:

  • Provides full control over your product feed.
  • Well optimization of product feeds.
  • Generates feed with satisfying all requirements of Google Merchant Center.
8. YITH Google Product Feed for WooCommerce

This advanced plugin will help you generate product feeds seamlessly with its simple and intuitive interface. You can create feeds for specific products using its advanced filtering options. Also, it allows you to create custom templates by letting you choose your required fields for generating the feed.

Other features of this plugin are as follows:

  • Generates feed in XML and TXT file formats.
  • Override feed general values on the product level.
  • Can generate unlimited feeds.
  • Helps to add custom fields to map with Google attributes.
9. RexTheme WooCommerce Product Feed Manager

This plugin is another option to generate a product feed for multiple marketplaces such as Google Shopping, Facebook Dynamics, Walmart, etc., to display your products. It provides a number of predefined templates for generating feeds easily. Its auto-syncing option would fetch and upload your product data into Google Merchant Center based on the scheduled interval you have set.

Other features of this plugin are as follows:

  • Efficient filtering options to generate feed for specific products.
  • Allows creating custom fields.
  • Supports Google Analytics to measure performance.
  • Uses batch processing to generate feed for a large number of products with minimum time.
  • Supports XML, CSV, and TXT file formats.
10. WooCommerce Product Feed For Marketing Channels

This is another product feed generator for your WooCommerce store, which allows you to create a feed for upto 40 products with its free version. You can submit unlimited products if you go for its premium version. This plugin helps to map your product categories with Google’s default product categories. Also, it supports variable products.

Other features of this plugin are as follows:

  • Upload your product feed in XML file format.
  • Helps to generate category-wise product feed.
  • Requires verification from Google to upload the feed into your account.

Well, these are the 10 Google shopping plugins you can go for your online store to enhance the visibility of your products.

To sum up,

There are many more Google shopping plugins available in the market. I have picked the above plugins as I found they would be very useful for your store. Take a tour of their product pages and do a thorough analysis of their features. And, pick the one which satisfies all your requirements.

Photo by Rajeshwar Bachu on Unsplash

Catégories: News dév web

How to Boost your Social Shares

25 mars, 2021 - 14:29

No marketer can ignore social media. As of early 2020, 51% of the world’s population is using one or more channels and spending a combined time of 1 million years on various platforms every day. That number has only risen thanks to the pandemic. 

Social media platforms give you a great way to share your brand, vision, and products with the world, but you need a little help. You may have a lot of followers on your chosen channel(s), but there are many more out there who have never heard of your business. That’s why you need people to share your posts and help spread your business far and wide. 

However, organic engagement with social media posts has been dropping for years. For Facebook, the engagement rate fell from 0.16% in 2018 to 0.09% in 2019, and on Instagram, the rate dropped from 1.73% to 1.6%. You can no longer assume that timely topics and fascinating content are enough to kick your post off to many different feeds and timelines. 

It’s hard to buck the trend, but it’s still doable. There are tactics you can employ which will encourage more people to share your posts. Here are 7 ways to boost social shares and drive brand awareness.

1. Sharpen your graphics

Images drive shares, but there are a lot of them competing for eye space, so you need to sharpen your visual game. Most people use social media on their phones, so make sure that images don’t get cut off at the wrong point in the preview, any text on your graphics is legible on a small screen, and the user can zoom in and out easily. A social graphics tool helps you create attractive social media graphics that tick all these boxes, draw the eye, and entice the viewer to click “share.” 

2. Include more video

Video is the top-performing content type, with social media users saying they are twice as likely to share video content than to share any other kind. Short videos are particularly popular today as people have short attention spans, and platforms like Instagram Stories, Facebook Stories, and TikTok all encourage video snippets. No one expects social video to be polished and perfect, which makes it even easier to shoot a few minutes of video and post it on your account. 

3. Embrace emojis

Emoji use rose massively during the past year, with 1 out of every 5 tweets containing at least one emoji, increasing from 14.8% in August 2018. Emojis are becoming accepted even from business accounts and professionals, and even from people who aren’t Gen Z. Emojis help increase your posts’ shareability, because they shorten and break up blocks of text and make your content more easily scannable, without sacrificing nuance or dulling the message. 

4. Respond to sharers

Simple good manners can make all the difference. When someone shares your post, say a quick “thank you” or just drop a reaction onto it. When customers get a response from sharing your content, they feel that your business cares about what they do and their involvement online. Remember that marketing is all about building a relationship. Responding to your sharers strengthens the connection they’ll feel to your brand and makes them a lot more likely to do it again. 

5. Get the timing right

No one will share your social media posts if they don’t see them. The trouble is that every single social media platform is flooded with content that keeps pouring onto it all the time. If your post goes live at the wrong moment, it could easily get buried under a wave of later posts. Avoid this by using social media tools to identify when your followers are active on each channel, and then scheduling your posts for a specific time of the day or the week to make sure you don’t miss the window of opportunity. 

6. Ride the trends

When your social media posts are relevant to the biggest trending topics of the day — or hour, or minute — it significantly raises the chances that people will share them onwards. Keep on top of the main trends that are relevant to your industry, and/or find ways to tie your brand into the biggest issues of the moment, so that you can produce interesting and timely content while interest is at a peak. 

7. Make it worth the share

A cute meme might make a user pause their scroll and crack a smile, but is it valuable enough for a share? Users know that the content they share affects their own social capital, so they’ll promote posts that genuinely help, entertain, or inspire. Produce content that communicates useful information, shows a heart-warming story of kindness and giving, or brightens everybody’s day, so that people feel that they’ll be providing value themselves when they share it on. 

Your social media posts can rise above the rest 

It is possible for your social media posts to buck the trend of lagging engagement and drive shares, as long as you craft them well. By including emojis, video, timely content, and valuable information, posting at optimal times, refining your social media graphics, and engaging with people who do hit share, you’ll encourage your followers to share more of your content and boost your reach much further afield.

Photo by Karsten Winegeart on Unsplash

Catégories: News dév web

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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn