Regardless of whether you’re working for a big corporation, a startup, or just for yourself, unit testing is not only helpful, but often indispensable. We use unit tests to test our code, but what happens if our tests are wrong or incomplete? What can we use to test our tests? Who watches the watchmen? Enter […]
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Your assignment is to create a website for a creative agency, perhaps the one you work for. Hence, your goal is to design a website that will attract and engage potential clients and customers. And have them beating on the door.
You need to address what these potential customers expect from a creative agency. They obviously expect quality work. And they expect creativity. Whether the agency in question is a web design, marketing campaign, or PR agency.
A creative agency’s capabilities need to reflect its website. If the agency is legitimately capable of doing the impossible, its website should reflect it. And that could be a challenge.
Fortunately, all you need, besides some creative skills of your own, is a design tool to make your designs as creative as possible. Use a pixel-perfect theme, like this one, and you are on your way to satisfying the most pretentious and demanding clients. Or your boss.
Uncode’s Creative Agency concept
The Top 5 Most Important Pages and Areas in a Creative Agency’s Website
Your creative agency’s homepage should be awesome to look at. That would seem to be a reasonable expectation for this type of a business. What is even more important yet, is your homepage needs to tell a visitor who you are and what you do – instantly.
You home page should also reflect how you do what you do. In doing so, it needs to be crisp, clean, and modern – like this Uncode concept.
If your visitor finds your crisp, clean, and modern home page not only appealing, but impressive, he or she will want to check out your portfolio. The second of your five most important pages.
The key here is to only show your agency’s best work. This is mandatory. Showcasing second-best or mediocre work will not draw in customers. Quite the opposite in fact. You have but a few seconds to show your agency at its best.
“The portfolio is the most important page of a creative agency’s website, because this is where a potential client actually decides if the agency is suited for the work. A cloggy design or an incoherent style is a risk. We chose, in all of Uncode concepts, to keep clarity and simplicity as essential ingredients in the design.” – David Salvatori, Uncode’s co-creator.
Uncode’s advanced grid system and masonry formats are the ticket for showcasing portfolio items in the best light. Like this.
The About Page
Once a potential client has an understanding of what your creative team can do, he or she will want to learn more about your background and your team. The purpose of the About page is the to communicate the essentials of your team and of your business.
This is what a modern About page should look like – simplicity and focus, aided by a smart use of white space.
“Absolutely perfect theme. First time ever I achieved 90/100 in GTMetrix. I’ve been able to optimize this theme to load below 500ms with plenty of images! Incredible” – Tomalla (ThemeForest User)
The Contact Page
The contact page is not a page devoted to details or to a presentation. It is devoted to conversion – and nothing more. As such, it has two main features; a clear and simple contact form, and a call to action.
This contact page is clean and simple.
Blog posts are an efficient way of communicating. Or showcasing case studies, experiences, and your creative team’s ideas and beliefs. Blogs are a good way to help customers relate to the agency and its team. They should look great, as demonstrated in this Uncode concept:
The blog concept that comes with Uncode
“Great design. It’s got a learning curve, but if you need a beautiful WP site with serious backend design, layout and customization, take a serious look at Uncode. I’ll purchase extended support rather than a new theme” – Mackay – ThemeForest User
Creatives as Clients?
A creative agency can at times be a difficult, pretentious client. The same can apply to you when you are building your own portfolio. You can be extremely demanding — and you have to be. But the rewards are great. High standards lead to award-winning agencies, and to award winning websites.
What makes up the creative mind? Here is what a study done in the 1960s discovered:
This represents your client – the creative agency you’re working with. Thus choose a tool that gives you the flexibility and fine tuning ability to effectively deal with these creative traits.
Uncode will do this for you.
Uncode’s authors created the most advanced grid system of a WP theme. You have dozens of options to create every type of possible, near-impossible, and even impossible, layouts. That’s what creativity can do. It can translate abstract ideas into beautiful websites.
Speaking of showcases; spending a few minutes viewing Uncode’s should convince you that it is the creative’s best choice for a WP theme.
“I have purchased this theme because it is by far one of the most amazing themes I have seen and that I have worked with. The clean look and the choices of different layouts and design ideas was truly outstanding.” – Honor Records – ThemeForest User
Uncode – The Creative’s WordPress Theme
What makes Uncode the ideal choice for creatives?
Uncode is smooth and sleek, ultra-professional, pixel-perfect, and super flexible. If you can think of it – you can build it.Sponsors
A WordPress backup strategy is of significant importance for every website and blog. Maybe you already read that over and over and can’t stand hearing about it anymore. Nonetheless, you should consider it immediately, should you not provide regular backups for your blog yet. It can go up in flames a lot faster than you might think.This is Why a Backup Strategy is of Immense Importance
It can hit any of us at any time. You have to be aware of that. I, for example, thought that I wouldn’t need a backup for each of my websites. As a result, my personal website andreas-hecht.com was not saved in backups, as it didn’t have much content. I had to regret that later on.
A few weeks ago, I saw that my theme – Enfold by Kriesi – needed an update. Expecting nothing evil, I clicked the update button. A few minutes later, I was sitting in front of the debris that used to be my website. Enfold has destroyed it in a matter of seconds. The theme didn’t give out any HTML source code anymore after the opening <head>. I wasn’t even able to bring my website back to life by installing an older version either.
The installation of a WordPress basic theme managed to return my blog content, but the deposited pages were gone forever.
All of that just because I am an idiot that wanted to save five dollars a month. All of my other websites are secured by VaultPress, which I will present in a bit.Further Information:
There are many options to create backups for WordPress. Not all of them make sense, as for some – free – versions, extensive knowledge on database administration is required to be able to apply the backups. Thus, the automatic backup solutions are better choices for inexperienced users or those who prefer a professional solution. They allow you to restore your backups with a single click. Good backup solutions are never free. However, the costs are very appropriate.
In the following, I will present two examples for each of the backup solutions.The Fully Automized Solutions: Backup Services
These backup services always require payments. However, the costs are reasonable and range from five USD to nine Euro a month.1 – VaultPress
VaultPress should be one of the most popular services for fully automatic WordPress backups. The provided service’s quality and user-friendliness are excellent. By the way, VaultPress is a project by Automattic, the company behind WordPress.
This is how it works: log into VaultPress using your WordPress.com account, enter your URL, as well as your credit card information for the payments. Afterward, install the VaultPress plugin on your blog and enter the registration number you received in the VaultPress dashboard. Now, all you need to do is enter the SFTP or SSH access information for your server so VaultPress can work properly.
The service instantly starts doing its job and creates the first backup of your entire website, including the uploads.
As you can see, each backup can be restored with just one click.Important Information:
BlogVault doesn’t only offer a fast and straightforward backup solution with recovery, but also other interesting, additional functions. One advantage is the test recovery that VaultPress doesn’t have. The service requires the installation of a plugin.What BlogVault Can do:
BlogVault sounds promising. I’ll make sure to do some in-depth testing with it shortly. Afterward, I can make safe statements. There is no risk in using the 7-day trial to check if the service meets the expectations.Manual Solutions via WordPress Plugins
The manual solutions for a WordPress backup are mostly some popular and free plugins. They may be able to create a backup, but they are unable to restore it. Thus, you need to have experience with using phpMyAdmin to get the stored database back into the system. However, there is also a plugin solution that can restore the saved backups. This solution is paid but seems recommendable.1 – BackupBuddy
BackupBuddy is another paid backup solution. It claims to protect over half a million WordPress websites since 2010. BackupBuddy also offers backups that are restorable with one click. There are many different types of backups available. You could save the entire website, or just the data, or the database.
A restore feature is provided, and additionally, you can comfortably move a site to another server. Aside from the businesses’ servers, the files are also saved in the Dropbox, on Amazon S3, or Google Drive, as you wish. It’s also possible to download the saved backups.What BackupBuddy can do:
BackWPup is probably the most popular free backup plugins. It works perfectly fine, at least on more expensive hosting options. On cheap shared-hostings, the plugin often stops with an error message, as the backup job takes longer than accepted by the hoster. That’s my experience with the plugin, at least.
Depending on your needs, the plugin either saves your entire page or only the database. Additionally, a backup for the files (the XML import file) and the plugins can be executed. Furthermore, there are many different security measures available, including the own server, the Dropbox, Amazon S3, FTP, and so on.
BackWPup has one disadvantage, however: it is not capable of restoring backups. This has to be done manually, requiring knowledge on database administration. If you lack this knowledge, an expert has to be hired. A paid version is available too, yet it can’t recover backups either.
An Overview of the Functions:
A good backup strategy is indispensable. However, there are many trip hazards, especially when it comes to the free solutions. Thus, a paid solution for little money is recommended. Experience shows that, after the installation and activation, you don’t have to take care of backups anymore, as everything runs smoothly in the background. And should the worst case scenario happen, everything is recovered in a few minutes thanks to the restore function.
From my misery, I learned that you should not run a website without backups. Thus, all of my websites have a backup solution now. This lets me sleep calmly again.