News dév web

How to Prepare your Emails for the Competitive Market 

Noupe.com - 2 février, 2023 - 11:49

No matter how far we travel in time, emails are likely to be around. They have undergone a tremendous metamorphosis in the past years. What started merely as a channel for internal communication has evolved into one of the most powerful marketing channels that bring in the maximum ROI. 

As the digital marketplace is getting more and more competitive, you must create emails that resonate the most with your subscribers. To make things easy for you in the coming days, we have curated a list of tactics that will let you build high-converting emails. 

AI-assisted personalized email copy will get more popular

The majority of brands will go for AI-assisted personalized content in their emails. While this approach was popular with big brands with big budgets, it has slowly penetrated into smaller businesses too. Addressing the users by their first names will no longer suffice. Marketers will have to use customer data in real time with the help of predictive analytics and machine learning. 

Brands will have to invest in BIMI (Brand Indicators for Message Identification)

Cyber threats are constantly on the rise. So many brands are becoming victims of phishing and spoofing attempts. FBI’s 2021 IC3 report has revealed that 22% of all data breaches are due to phishing. BIMI (Brand Indicators for Message Identification) displays the logo beside the email message and helps in building brand credibility. It protects your brand from phishing or spoofing attempts. 

The good news is that almost all the popular inbox providers are considering extending support to BIMI. So, it will grow to be a must-have from nice to have. 

Source: BIMIGroup Cross-channel customer data will play a vital role in creating effective email marketing programs

The launch of Apple’s Mail Privacy Protection, App Tracking Transparency, and sunsetting of third-party cookies have compelled businesses to use cross-channel customer data in their email strategy. They will adopt customer data platforms and aggregate all customer data in a central repository. Consequently, it will help maintain data hygiene and mobilize data usage across different channels. It will, in turn, enable more relevant personalization, better segmentation, and smarter automation. 

Marketers will have to switch to clicks and replies as performance metrics for emails

With the launch of Apple’s Mail Privacy Protection, users can hide their location and IP address. Also, it automatically downloads the tracking pixels without the email being opened. So, it can be misleading to record the open rate. Marketers should consider the click-through rate, replies, and conversions as performance metrics. Email open rate will no longer be a reliable metric to track. 

Video email marketing will gain immense momentum

In the coming years, the usage of videos in emails will significantly increase. It will make emails more impactful for the readers while delivering intriguing storytelling to the inbox. With videos, you can facilitate communication and build better human connections with subscribers. It is great for generating donations for a non-profit organization, demonstrating a product, or promoting an event to get maximum footfall. 

Micro-segmentation will become a best practice

The rise in AI-driven tools will give access to enormous subscriber data. Marketers will be able to segment their subscribers through advanced parameters, thereby contributing to a more personalized email experience. There was a time when people could segment according to basic parameters like age, gender, and geographical location. However, with predictive analytics, it has become possible to segment according to past interactions, previous purchases, and other relevant parameters.    

More and more business owners will consider AMP emails

AMP (Accelerated Mobile Pages) has enhanced the website navigation experience for quite a few years. It has also entered the world of emails. The beauty of this technology is that it allows the subscribers to take action from the email itself. For example, You can send an event invitation email and let the users RSVP from the email itself. eCommerce industry marketers can incorporate AMP in their cart abandonment emails so that users can checkout without going to the app or website. 

Currently, Gmail, Yahoo! Mail, Mail.ru, and FairEmail support AMP. In the coming days, many more email clients and inbox providers are expected to extend support for this trend.      

The usage of interactive emails will grow significantly

Your subscribers are receiving hundreds of emails every day. To make sure that they engage with your emails, incorporate interactivity so that it encourages a dialogue. Mostly, emails are like a monologue but adding interactivity will prompt more users to take action. Interactive emails are still in the early stage of adoption. So, your brand can stand out by embracing this tactic. 

Modular email templates will be the future

Email marketing is a complicated task with multiple processes. More often than not, brands have around 5-6 emails in production at the same time. Unfortunately, they are not well-equipped to meet the email production goals, especially when there is too much workload and resource crunch. The easy workaround for this problem is to use modular email templates. You can slice and dice these templates according to the purpose of your email and preferences. It is a convenient and effective alternative to email template production. 

Customers will look for a consistent experience throughout the marketing channels

In addition to emails, you must invest in other marketing channels like social media, push notifications, and text messages. Whether it is the messaging tone or visuals, deliver a consistent experience throughout the marketing channels. For example: If you are promoting a new product through emails, convey the same message through your social media channels too. 

Wrapping Up

Owing to the competitive bottleneck, marketers will leave no stone unturned to try innovative ideas in their emails. And the highlight is that email clients, inbox providers, and subscribers — all are getting more open to supporting these technical advancements. So, it’s a win-win situation for the entire email marketing landscape. 

Just make sure that you have the proper technical set-up and strategy in place for the email strategy to work.

The post How to Prepare your Emails for the Competitive Market  appeared first on noupe.

Catégories: News dév web

The Big Predictions for SEO in 2023

Noupe.com - 2 février, 2023 - 07:18

SEO is an industry that is changing extremely quickly. In some respects, these changes are lightning-fast, causing a whole bunch of headaches for SEOs like myself. Other elements of SEO seem to remain as pertinent as ever. And SEO is only becoming more popular. Today we’re going high level, and we’re going to ask ourselves: What in the name of John Mueller’s glasses is going to happen in the world of SEO in 2023?

Could it be AI?

Unless you had your head firmly submerged under a rock in the latter stages of 2022, you’ll be aware of Chat GPT. I won’t bore you with an intro or how it could be used as a rival to Google’s search engine. But let’s talk about how this kind of tech will shape the year in SEO. Many people have speculated that generative AI tools such as Chat GPT are dangerous for Google. But I don’t think it’s quite there yet. At least not for Google to be that concerned. And that’s because I’d be stunned if Google will not launch an even more impressive alternative in 2023. Of course, this will need to be squared with the need to avoid providing a single answer. How would its ad model survive otherwise?

For now, there are still a number of ways that you can leverage ChatGPT in your SEO work.

Links could be slightly different by the end of 2023

Maybe SEOs think that links will become less and less decisive over the coming years in ranking pages. This is as soon as Google can find a valid alternative. But for now, links are still a big part of SEO. However, I think that Google will be much better at ignoring links it thinks aren’t beneficial for the end user. This is similar to link rot. But instead of a link being removed, Google will simply ignore it. Expect this to happen to older links or links that were built using *ahem underhand tactics. This will demonstrate the need for fresher continued link-building campaigns.

At my agency, RankRise, we understand this. We’re constantly trying to find smarter ways to build links in a natural way. So it’s likely that links will still be the most important ranking factor in 2023. But you can expect Google to be much smarter when it comes to neutralizing spammy and ill-thought-out link-building campaigns.

AI-generated content ain’t gonna fly.

Every time I refresh my Twitter feed, it seems I see a post showing Search Console growth along with a brag about using AI content. Google is already very good at understanding content that is produced by AI.  Low-quality SEOs and content producers are promising vast amounts of content using this method. It might even work for a short time.  But this is a considerable risk for business owners. These sites will be picked up by Google, and their rankings will disappear just as quickly as they arrived.

So my not-so-out-there prediction is this – good content writers and SEOs that play by the rules are here to stay.

Sorry, but more ads are coming.

We have seen that Google has increased the number of ads in the SERPs compared to organic results. I’ve experienced a search experience with as few as five results on the first page. Google’s ad revenue from search isn’t growing as quickly as in previous years. I think that this means we will see more inventory being used for ads, as opposed to organic results. But alongside this, users are getting better at noticing ads. Remember that Google has now changed the ad tab that appears on ad inventory to sponsored. 

How will Google deal will this trend where users are considering paid content as less valuable? The answer to that is yet to be seen, but it’s definitely going to be an exciting year for us SEOs.

Google will need to reassess E-A-T

Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm is a significant factor in determining the quality and relevance of a website’s content. It has already been revamped in the latest core update. But I think in 2023, it will become more important than ever to demonstrate your site as a trustworthy source.  However, as we have mentioned, there will likely be a huge influx of AI-generated content and other nefarious applications of AI. 

Google will need to reassess how it determines if a piece of content is helpful to a user. And I believe this will need to be done via E-A-T.

So that it can effectively identify and prioritize what it calls helpful content, Google will need to solve this problem aggressively. This may involve updating the criteria used to evaluate websites, as well as incorporating new methods for verifying the expertise and authority of content creators. You can expect a much bigger reward if you can get it right.

Could it be the year that local takes off?

Since COVID, local SEO has been on a lot of business radars. It’s important, but it always seems an afterthought for many large enterprises, even if they have gigantic ad budgets. The problem here is that the GMB system is a little dated. Optimizing for local searches is valuable, and many smaller businesses know this. However, the system needs a refresh so these SMBs can get the most out of Google MyBusiness.

I think that local has been underrepresented in the SEO toolkit in the past few years. Expect to see a whole bunch of changes to local search results, and with that, a lot of opportunities to appear at relevant moments in the discoverability journey.  Google will likely test many features in these local SERPs, so be sure to keep an eye on how you can capitalize, especially if you are a smaller business.

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Catégories: News dév web

5 Ways to Take Your Podcast From Pricey to Profitable

Noupe.com - 2 février, 2023 - 07:12

Podcasting is a lot of work. It doesn’t matter if you produce a show consisting of a single individual reading from a script or a round table discussion with half a dozen guests. 

Brainstorming topics, conducting research, writing scripts, practicing, recording, editing, publishing, and promoting all take time. And that doesn’t even take into account the costs that come from investing in equipment and software.

It can be discouraging to put all of that time, effort, and resources into a project and see little-to-no financial results. Money isn’t everything, but it sure can make it easier to continue pouring your passions and energy into a podcast.

If you’re getting the downloads and building your audience, but the balance sheet isn’t lining up, here are a few suggestions for ways to make your podcast pay off.

1. Start With a Quality Audit

Before you start monetizing, it’s important to consider what you’re monetizing. The team at the podcast collaboration SaaS platform SquadCast emphasizes how important this is. Brands with advertising money to spend (more on that further down) are looking for podcasts that align with their mission, image …and quality.

If you aren’t producing high-quality content, you probably aren’t going to be able to take advantage of as many monetization opportunities as you’d like. So, begin the process by conducting a quality audit. Is your audio crystal clear? Are your volume levels even? Do you release podcasts on a predictable schedule (or at least one that is acceptable for your audience)? 

Make sure you have a product worth monetizing before you ask others to support it with their hard-earned cash.

2. Set Up a Support Page

One of the simplest ways to make your podcast start to pay off is by creating a support page. These are quick to set up and, in most cases, free to run. 

You could do something as simple as a PayPal donation button. There are also entire sites, like Buy Me a Coffee, that are set up for accepting donations. You can create a unique landing page just for your show, along with donation tiers. 

If you’re wondering what the cost of these services is, well, nothing in life is free. Fortunately, with most options, they are no costs to set them up, but you do pay a small fee per transaction.

3. Try Affiliate Marketing

If you have a targeted audience (and let’s be real, most podcasts are extremely niche), there’s a good chance that your audience is interested in the same things. This can open up the doors for you to promote certain products that go along with your shared interests — and if you’re going to do that, you should get a cut of the proceedings.

That’s where affiliate marketing can make a difference. As the people behind the e-commerce giant Shopify explain, affiliate marketing consists of publishers promoting a product or service made by another brand. They typically use an affiliate link, which connects any traffic they send to the partner’s site to their podcast. When visitors make a purchase, the affiliate earns a percentage of the proceeds. 

Working with affiliate partners is a sweet-and-simple way to create a win-win-win scenario that generates value for yourself, your affiliate partners, and your audience.

4. Try Sponsors and Ads

Sponsors are another classic way to monetize your podcast. We’ve all heard the Audible.com ads that are repeated ad nauseam on every podcast in existence, but you can go much further than that.

Look for companies who aren’t competitors but who align with your show and its audience’s interests. You can approach these and see if they’re willing to pay for a sponsored ad on your show (you can create the ad, or they can create it, whatever works better).

If you’re wondering how much money you can generate through ads, Influencer Marketing Hub has a nifty calculator to help. All you have to do is plug in your download, ad, episode, and fill rate numbers to get an idea of what you can generate.

5. Create Exclusive Content

Last but not least, there’s the option of creating exclusive content. This one can be work-intensive, but it can also really pay off if you do it right.

The basic idea is that you split your content creation into two categories. There is your primary content, which goes up on your regular feed and is available for your entire audience to download. 

Along with this, you also create batches of secondary content that are only available for monetary supporters. For example, the fan support platform Patreon offers an exclusive Lens access option. You can use this to create content (audio or visual) that only certain tiers of supporters can see.

Making fresh audio content (which can be exhausting) isn’t the only way to use this monetization tip. You can also retire old episodes and make them only available for a fee. Merch also falls under this category. If you have a popular show, you can make merch to sell. This physical content can be either sold perpetually or in one-off “get them while they’re available” batches.

Helping Your Podcast Support Itself

Podcasting can be a very rewarding activity. However, if you don’t make an effort to monetize it, a pod can remain an expensive and time-intensive part of your life.

The good news is that, as the audio medium continues to grow in popularity, there are a growing number of ways to make a podcast profitable. From support pages and exclusive content to affiliate marketing and sponsored ads, consider how you can turn your show from a liability into an asset — and, of course, start by ensuring that you’re creating top-notch quality content.

It’s okay to make money on something as fun as a podcast. The important thing to remember as you do so is that you’re not just trying to make a quick buck. You’re creating a profitable structure that can enable you to continue creating awesome content far into the future.

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Catégories: News dév web

How to Create a Great-Looking Company Website on a Tight Budget

Noupe.com - 1 février, 2023 - 16:29

Creating a company website is crucial for building a strong online presence and attracting potential customers. It’s usually the first point of contact for most people and it’s essential to make a good first impression. 

A well-designed website would showcase your products or services and also help to build trust and credibility with your target audience.

However, creating a website that looks professional and visually appealing can be a challenge, especially for small businesses and start-ups that struggle to meet their needs and budget. 

Whether you’re a small business owner, a start-up, or a freelancer, this guide will help you create a website that looks great and effectively represents your brand online.

Choosing a Platform

When it comes to creating a website, there are a variety of platforms to choose from, and the platform of choice would depend on your exact needs and budget.

Some popular platforms include WordPress, Squarespace, and Wix. Each platform has its set of pros and cons, with some being better suited for creating a website on a tight budget than others. 

WordPress for example is a free open-source platform that would be a good pick for creating a website on a tight budget. It offers thousands of free or paid templates and plugins that can be customized to meet your needs.

Squarespace on the other hand is a paid platform that offers a wide range of design templates but can be more expensive. It’s an alternative for less tech-savvy enthusiasts who also want an easy-to-use website builder. 

Wix is a user-friendly platform that offers a wide range of design options but is also more expensive. It’s a great option for those who want more design freedom, templates, and design elements.

Design

Design is an important element in creating an attractive website. An appealing website will attract visitors and would also keep them engaged. However, creating a visually appealing website on a tight budget can be challenging.

One of the ways to create a visually appealing website on a tight budget is to use a pre-made design template. Many website-building platforms offer a wide range of design templates that can be customized to meet your needs. 

Another way to create an attractive website on a tight budget is to use free images and graphics. Many sites offer free images and graphics that can be used on a website.

Marketing

Marketing a website is crucial for driving traffic and increasing visibility. However, traditional marketing methods such as print and television ads can be costly. There are many ways to market a website. 

Social media is a powerful tool that can be used to promote a website, increase brand awareness and connect with potential customers. Creating profiles on popular social media platforms such as Facebook, Instagram, and Twitter is free and can be used to promote a website. Search engine optimization (SEO) is also a cost-effective way to drive traffic to a website.

Optimizing a website for search engines can help it rank higher in search engine results, making it more visible to potential customers. There are many free tools and resources available that can help with SEO.

Overall, marketing a website on a tight budget is possible with the right approach. By using social media and search engine optimization, businesses can increase visibility and drive traffic to their website without breaking the bank.

Content

High-quality relevant content is essential for creating a great-looking website. However, creating high-quality content on a tight budget can be a challenge. 

One way to create quality content is to write the content yourself. If you’re not a strong writer, consider hiring a freelancer to write the content for you.

Another way would be to source content from other sites since many sites allow you to use their content on your website, as long as you credit the source.

Use Free Icons

Icons are a great way to add visual interest to a website and make it more user-friendly. However, purchasing icons can be costly. 

One way to use icons on a website without breaking the bank is to use free icons. Many sites offer free icons that can be used on a website, popular sites like icons8, Flaticon, and Freepik. 

When using free icons, make sure to check the license and follow the terms of use. A great way to use icons on your website is by using heart icons for example to indicate a favorite button or a love button.

Optimization

Optimizing a website is crucial for ensuring that it loads quickly and is easily found by search engines. However, optimizing a website on a tight budget can be a challenge. 

One way to optimize a website without breaking the bank would be to use free tools, such as Google Analytics and Google Search Console. These tools can provide valuable insights into how visitors are interacting with your website and can help you identify areas that need improvement. 

Another way is to use compression and caching. Compressing images and using caching can help reduce the size of your website and make it load faster. 

Additionally, using a content delivery network (CDN) can also help to improve the load time of your website. Overall, there are many ways to optimize a website, and it’s important to find the best approach for your specific needs and budget.

Maintenance

Maintaining a website is crucial for ensuring that it runs smoothly and continues to meet the needs of the business. However, maintaining a website can be costly, especially if it requires regular updates, security measures, and bug fixes. 

There are many ways to maintain a website within a budget. One way is to use a Content Management System (CMS) that makes it easy to update and maintain a website without needing technical skills. 

Another way is to use a website hosting service that provides regular backups, security measures, and technical support. Additionally, businesses can also opt for a website maintenance plan from a third-party service provider.

Keeping a website up-to-date and secure is also important for maintaining its functionality and protecting against security threats. This can be done by regularly updating the website’s software and plugins, and implementing security measures such as SSL certificates and firewalls.

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Catégories: News dév web

Important Social Media Metrics That Matter the Most

Noupe.com - 31 janvier, 2023 - 09:24

Social media marketing is a popular marketing strategy used by brands to achieve their business goals. But your job doesn’t end after you publish your social media posts or launch your social media campaign. You still need to track it to see if your efforts are reaping the results you expect. This is where social media metrics come in.

Social media metrics allow you to determine what works and what doesn’t in your social media strategy. The result is that you can make the necessary adjustments to ensure that the plan generates better results.

You can track many social media metrics, but, by and large, they are affected by your social media goals. For example, if your goal is to increase engagement or increase your brand’s reach, then the social media followers, likes, and overall engagement will be part of the key metrics to measure.

That said, here are the five social media metrics that matter the most:

1. Followers 

The number of followers shows whether your content is reaching an audience. In a way, it also shows whether your audience finds your brand valuable. The number of your followers on your social media accounts can show your brand’s credibility. This is crucial to have increased engagement and, therefore, to achieving your business goals. 

Source

The growth rate of your followers is also crucial. For example, if the number of your Instagram followers was 5,000 at the beginning of a quarter and still remains the same at the end, it shows that you may need to rework your social media efforts, especially if the goal is to increase your brand’s engagement.

The number of followers also has an amplification effect as your potential audience can see what your immediate audience follows.

Lastly, the number of followers you have affects how well the algorithm pushes your content to the top of the feed, making it important to pay attention to these metrics.

2. Reach

Another metric that matters a lot is your reach. Simply put, reach refers to the number of people who come across your social media content. This metric includes your social media audience and your potential audience base.

It’s important to calculate how well your social posts reach your followers and non-followers. This metric allows you to easily measure how individual posts perform across your social media accounts. For example, on Twitter, you can easily check the number of people who have viewed an individual post. 

Here’s an example of the views on a Tweet placed at the bottom left of the image below.

Source

Your reach could also involve your video views. Many social media platforms show video views per post, giving an idea of how your content performs. Measuring your reach on social platforms can show how successful your social media campaigns are.

It can also provide information on your number of active followers, potential audience, and how large your audience base is. Rather than showing the viewers who come across your social media content multiple times, social media reach calculates the number of unique visitors or viewers per single post.

Calculating your reach can help you measure your brand awareness growth across social networks over time. On some social media sites, the reach is broken down into different categories such as organic reach, viral reach, and paid reach.

Organic reach refers to the number of viewers on original posts. This type of reach does not involve sponsored posts or ad posts.

Viral reach, meanwhile, includes the number of viewers who come across your content because of other users. For example, the number of people who view your content because of reactions or shares by other users.

Paid reach calculates the reach of paid content such as ads and sponsored posts.

3. Engagement

One of the most important social media metrics is engagement. Engagement is a broad category that includes other subcategories. Each social network has its engagement metrics such as comments, retweets, shares, and likes. They show whether people find your content valuable or interesting and whether, ultimately, your social media strategy suits your audience. 

It’s quite easy to view these metrics on your social channels. It is one of the prominent features of each social media post. The likes on a Facebook post, for instance, can be found right underneath a post:

Source

The total engagement rate is calculated by adding the total number of interactions, shares, comments, and other engagements for a specific period. It is then divided by the total number of followers and multiplied by 100.

However, the formula may vary slightly depending on the social media channel. For example, on Facebook, the engagement rate by followers is measured by adding the number of reactions, shares, and comments. The total is then divided by the number of followers and multiplied by 100.

The engagement rate per post can be calculated by dividing the number of engagements by the reach or the number of impressions. The amplification rate is also part of the engagement metrics.

Source

It refers to the number of shares on average per social media post. Measuring your engagement on social media can give an idea of your brand recognition and popularity. It is critical to your overall social media strategy.

Social media networks keep adding different features for engagement, so it’s important to stay up to date with the possible engagements to measure. You can track your engagement manually or by using a social media analytics tool.

To increase engagement, make sure you create excellent content. Use visuals as much as possible. Also, don’t just write engaging copy. Write it in straightforward and plain language, too, so your audience can easily understand your message and relate to it.

4. Click-Through Rate 

The click-through rate (CTR) refers to the rate at which people click on links included in your social media content. For example, the link could lead to a blog post or other types of content. Click-throughs show the people who are interested in interacting with more of your content.

To calculate the CTR, divide the number of clicks by the total number of impressions. To determine whether your CTR is good or not, you can compare the results to the industry benchmarks. A low click-through rate shows that viewers do not find your content relevant enough to click the links.

5. Conversion Rate

The conversion rate is also one of the important metrics to track on your social accounts. The conversion rate shows how your social content leads to a desired conversion, such as a sale, download, or subscription. The desired action should be written in straightforward language to encourage viewers to do what you want them to do.

To calculate your conversion rate on social media, you can use trackable call-to-action links, such as a free URL shortener. Use this to track the conversions each post has gained. To calculate the conversion rate, divide the total number of conversions by the total number of clicks, multiplied by 100.

Tracking your conversion rate is important as it shows how your social media content is performing, as well as the overall success of your social media campaign.

In Closing

Social media is an important tool for many businesses. But you shouldn’t just run social media campaigns and expect the best results. Track campaigns with the right metrics, too. This way, you can make the necessary tweaks to your next campaign and, ultimately, generate better results.  

You learned the most important metrics to track from this article: your followers, reach, engagement, click-through rate, and conversion rate.

When combined, they can give a wholesome view of your social media campaign performance. Use them to your advantage.

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Catégories: News dév web

How to Recruit the Next Generation of Women Sales Leaders

Noupe.com - 31 janvier, 2023 - 07:44

It’s no secret that women are in the minority when it comes to the sales industry. As the industry continues to evolve and customers become more diverse, having a range of voices in leadership can make the difference between success and failure. With more than 58% of salespeople being male, it’s more important than ever to focus on recruiting and retaining women in sales leadership roles. This article will cover how to attract, recruit and retain more women sales leaders.

Here are some steps you can take to help recruit and retain more women in sales leadership roles.

Identify the qualities of a successful female sales leader

Knowing what you’re looking for and what end goals you have is the start of anything in life and recruiting saleswomen is no different.

That said, a successful female sales leader is, first and foremost, an excellent communicator. She can listen intently to her customers, understand their needs and effectively articulate how her product or service can meet those needs. She can engage with stakeholders at all levels of the organization, including executives, and create a level of trust and mutual understanding.

Second, a successful female sales leader is highly organized and detail-oriented. She understands the importance of tracking progress against targets, as well as staying on top of crucial customer activities to ensure success. Her organizational skills help her prioritize tasks and use resources efficiently while managing multiple projects simultaneously.

Lastly, a successful female sales leader is driven by results. She sets challenging yet achievable goals for herself and works hard to exceed them whenever possible. Her commitment to meeting objectives demonstrates her capability and dedication to achieving success in her role within the organization. In addition, she has an eye for spotting opportunities that could benefit the company’s bottom line and a passion for exceeding customer expectations wherever possible.

Create an attractive job description to attract potential candidates

Helping women understand that sales is a viable career option require an attractive job description that speaks to their needs. Consider highlighting the ability to work remotely or flexibly, as well as the potential for advancement and growth within the organization.

Draw attention to essential qualities and skills required for success in sales. Make sure to emphasize those that apply specifically to female candidates, such as communication, organization, and drive toward results. Emphasize team culture, collaboration opportunities, and other perks that could appeal to women, such as childcare support or mentorship programs. Be sure also to include salary expectations if possible so potential candidates can accurately gauge their suitability for the role before applying.

For example, imagine you are considering a position for a sales representative selling Magento website support. While this is usually a position that men tend to dominate, making the job description more attractive for women can be done by emphasizing that this type of site support is a rapidly growing field with plenty of opportunities for professional growth. 

You could also highlight that the position requires excellent communication and organizational skills and that the employee would directly impact customer satisfaction. Additionally, you could emphasize the potential for career advancement within the organization due to satisfactory performance in the role.

As a woman, such a job description would be much more attractive than a bland listing that doesn’t address the above.

Utilize social media platforms and your company’s blog to promote your open positions

One of the most effective ways to increase the number of candidates for sales leadership positions is to utilize social media platforms. Posting open roles on LinkedIn, Twitter, and Facebook can be a great way to attract potential candidates with the skills, experience, and drive needed for success in sales leadership.

When promoting open positions on these platforms, it’s essential to include more details and facts than you would in a traditional job posting. This will help to create higher semantic richness, making it easier for potential candidates to understand the role better. 

Using photos of successful female team members in similar roles can help further reinforce your commitment to creating greater diversity within your organization.

Another great way to leverage social media platforms is by highlighting relevant industry news and trends which directly relate to the open positions. This helps demonstrate that your organization is keeping up with industry developments and provides prospective candidates with valuable insight into how their role will impact the business beyond just meeting targets or increasing revenue.

If you haven’t yet started a blog for your company, now can be a great time to do so. Creating blog posts about success stories of female sales leaders in your organization is one way to inspire more women to consider this career path.

If you’re unsure what to post on your blog, consider sharing the stories of female sales leaders in your organization or other industry-leading organizations. Highlighting how these women have become successful in their roles and what advice they have for prospective candidates can be extremely helpful to job seekers looking to make a career change into sales.

You can also leverage SEO content writing services to create blog posts that help generate more organic traffic and boost your opportunities for recruiting talented sales candidates.

Develop a recruitment process that is tailored to women’s needs

What do women need in a recruitment process? A tailored recruitment process designed to meet the needs of female candidates can be a great way to attract potential job seekers. This could include ensuring flexible working arrangements, such as part-time or remote working options, which will enable women to balance their careers with other commitments. Additionally, offering greater transparency regarding salary expectations and opportunities for development and promotion within the organization can also increase women’s confidence when considering applying for a sales leadership position.

Taking a lead out of winning strategies from sales situations themselves and using them in recruitment is a great way to move forward. For example, if you know that video email marketing boosts sales for real estate agents,  you can use it to promote your recruitment process in this arena. Offering a personalized video message to each potential candidate that makes it to the interview stage can help to make them feel valued and give them a better idea of the culture within the organization.

Host events and workshops specifically for female sales leaders

These events can provide an opportunity for women to network with other experienced professionals, learn more about the industry, and get insights into what it takes to be successful in a sales leadership role. They can also give you a chance to showcase your organization’s values and why it’s worth applying for this position.

These events are particularly beneficial if you’re looking to recruit diverse talent from outside the usual candidate pool. Offering opportunities such as mentoring, internships, or apprenticeships that have been created with women in mind can help women gain the skills and experience required for success in sales leadership roles. Events should also include panel discussions and Q&A sessions that allow attendees to ask questions or voice their concerns in a safe space.

Connect with local universities and colleges to find potential candidates

Another great way to increase diversity in your sales leadership team is by connecting with local universities and colleges. There is often a range of courses specifically designed for female students, such as Women in Leadership Business Administration, which could be a great source of potential candidates. 

By attending career fairs or joining professional networking events at these schools, you can build relationships with passionate and ambitious young women who may be ready to take their next career step within your organization.

Additionally, researching internship programs that offer permutations from student placements could also be beneficial. Not only will this provide an opportunity for students to gain work experience and develop critical skills, but it could also open up unique recruitment opportunities, allowing you to gain insight into the skills and experiences of potential sales leaders before offering them a position.

Make sure you have an inclusive work environment where everyone can thrive, regardless of gender or background

An environment where everyone feels accepted, valued, and respected for their contributions is essential for any organization. To ensure you have an inclusive work culture that encourages diversity in sales leadership roles, there are several steps you can take. 

Firstly, ensure your recruitment process doesn’t eliminate potential candidates based on gender or other characteristics. Secondly, incorporate diversity into existing team meetings and activities to ensure everyone feels like they belong in the company. Finally, create an open-door policy where anyone can speak up if they feel uncomfortable or discriminated against in the workplace.

Driving sales managers’ productivity starts when you hire and onboard new employees. When recruiting for sales leaders, it is essential to recognize the impact of having a diverse team and take action to create an inclusive environment that encourages everyone to thrive. 

Offer mentorship opportunities for aspiring female sales leaders in your organization

Finally, offering mentorship opportunities to aspiring female sales leaders in your organization is a great way to ensure they are provided with the resources and guidance needed to succeed. This could include setting up formal or informal mentoring programs, providing access to mentors who have succeeded in the industry, or encouraging employees to seek advice when needed. It can also be beneficial for organizations to offer training and development programs specifically designed for women. These initiatives can help build confidence and equip employees with the skills necessary to take on leadership roles.

Suppose you’re a business creating an e-commerce strategy content to improve sales. In that case, mentorship opportunities can help ensure that female sales leaders have access to the same resources and guidance as their male counterparts. 

Such guidance not only helps women create content that resonates with their customers but also provides invaluable feedback and support that can improve their overall sales performance.

Conclusion

With the right combination of leadership, training, and mentorship, you can create an effective sales strategy that incorporates the strengths of both women and men. This will help you maximize revenue opportunities and ensure that everyone has the opportunity to reach their full potential. 

By taking these steps and creating an inclusive environment that encourages female representation at all levels of your organization, you will be well-positioned to foster a diverse sales team of both women and men that can drive success for your business.

The post How to Recruit the Next Generation of Women Sales Leaders appeared first on noupe.

Catégories: News dév web

Best Business Ideas to Try Out

Noupe.com - 30 janvier, 2023 - 13:25

Innovation is the key to success in today’s business world. If you want your company to stand out from the crowd, you must develop innovative ideas that will set you apart from your competitors. 

The following are some of the most innovative business ideas currently being implemented by entrepreneurs around the globe:

Drone delivery services

Drones are legal in many countries. We can use drone delivery services for a variety of purposes, including the following:

Drone delivery businesses are an emerging business idea that offers entrepreneurs a high degree of flexibility and control over their businesses. In addition to being cost-effective, they can also utilize drone delivery services for emergencies, such as when roads are blocked off due to natural disasters or accidents.

Artificial intelligence-powered digital assistants

Artificial Intelligence (AI) is a technology that mimics human intelligence. AI is making it possible to automate tasks once thought too complex for machines, such as driving cars and diagnosing diseases.

Benefits of AI:

  • It’s more cost-effective – AI systems can perform tasks at a fraction of the cost of human workers.
  • It improves efficiency – Machines allow businesses to work more efficiently and effectively by automating repetitive tasks or processes so that employees free up time for other things. 

It also allows employees to focus on value-adding activities, which bring about greater productivity levels at lower costs in a business organization compared to traditional ways in which human beings used manual labor and artificial tools during production processes etc.

Augmented reality technology

Augmented reality technology is one of the most exciting things happening in the world right now. It’s used to create a computer-generated environment overlaid in the real world, using information from your smartphone camera.

As well as being useful for gaming and entertainment, augmented reality can also be used for educational purposes – like when you hold up your phone to a plant to get information about what kind it is.

Computer education to the masses

Computer education for the masses is an idea that has been gaining momentum in recent years. As the world increasingly relies on technology, there will be a growing demand for qualified computer users. 

This can be a good business idea if you understand computers and enjoy teaching others about them.

As with any other business idea, it’s essential to consider your options before deciding on this one. You’ll need to assume whether there is enough demand for your services and how much time you’re willing/able to spend on developing your skills as an educator (as well as other possible areas of expertise).

Self-driving cars

Self-driving cars are the future of transportation. They will eliminate human error and make road travel safer, which is why most countries around the world have begun exploring how to integrate autonomous vehicles into their infrastructure. As a result, there has never been a better time to invest in self-driving car technology. 

You could be an early adopter and help shape the industry by working with car manufacturers or tech companies developing software platforms for autonomous driving. Or you could start your own business by offering ride-sharing services via self-driving vehicles. Either way, this is one of the best future business ideas out there right now—and it’s only going to get better!

Facial recognition technology

Facial recognition technology is a great business idea to try out. It can use to identify criminals and keep them from committing more crimes. What can also use technology to identify people in security cameras, photos, and videos? Additionally, it can help identify people on social media platforms like LinkedIn or Facebook.

Facial recognition technology involves taking photos or videos of your subject’s face with your phone’s camera app and uploading it into an app that uses this type of software (such as Find Face). The app will then run algorithms on the photo, which return the other person’s name, age and gender based on facial features such as jawline length or nose width.

Fitness business ideas

Fitness business ideas are great if you want to follow your passion. There are so many ways of making money with fitness; this is one area where information is abundant. Being physically fit gives you more energy, increases your productivity and makes you more attractive.

It’s not just about looking good but also feeling good! 

A healthy lifestyle will help improve your overall well-being and reduce health problems. With so much online information, getting started in the fitness industry is easy. A few simple steps can set up a successful gym or personal training business that could earn you handsome monthly profits for years to come!

Mobile app design and development services

Mobile application development is a big business, with app downloads increasing by over 90% in the past five years. If you’re considering developing a mobile app, it’s essential to understand the costs involved and how you can use it in your business model.

Mobile applications are built around software platforms like Android and iOS, which allow you to use your phone as an interface for apps. They’re often designed as standalone programs that can run on the user’s device without any Internet connection or server support. The variety of mobile apps available today is staggering—there are apps for everything from entertainment to travel booking—and some companies have even created entire businesses based on them (such as Uber).

Creating a successful app requires careful planning and consideration of both technical feasibility and marketing strategy:

Blogging and publishing business ideas

You can get started with a blog quickly. You only need a domain name, some hosting, and a WordPress theme. You don’t even need to know how to code—plenty of great free articles out there will give your site a professional look without hiring anyone.

A self-hosted website might be for you if you want something more than just a website—the ability to publish articles regularly or even sell products or services through it.

Vintage goods sales business ideas

Vintage goods refer to pre-loved items that you can sell at a higher price than the original retail price. Most of these items have an interesting story behind them, and most people like to buy them because of their uniqueness, hence the high demand for vintage goods. 

The best example is when you get an old and rare watch from your grandfather or grandmother, which they used in their early days, this will give a sense of history while giving additional value to the item.

Conclusion

The world is changing, and so is how we do business. Technology is bringing about a new era, and it’s up to us to adapt and innovate. This list contains some of the most innovative business ideas you can try today. We hope our readers will find these ideas interesting enough to pursue them further!

The post Best Business Ideas to Try Out appeared first on noupe.

Catégories: News dév web

7 Best QR Code Generators In 2023 For Small Businesses

Noupe.com - 27 janvier, 2023 - 13:45

The prominence of QR Code usage for small businesses has changed 360 degrees in this post-COVID era. From marketing purposes and product placement to event promotion, they are everywhere. These Codes have become a great way to increase brand awareness and share information quickly. 

Considering the versatility of QR Codes, it makes sense to explore options. They have become an increasingly popular tool for businesses of all sizes to share information and promote their products or services. With the right QR Code generator, small businesses can easily create and track their marketing campaigns with maximum efficiency.

In this blog post, we will compare the features and pricing of different QR Code generators to help you choose the one that best fits your needs and budget. Whether you’re looking to create QR Codes for product links, contact information, or any other type of data, there is a QR Code generator out there that can help you get the job done. 

So without further ado, let’s dive into the best QR Code generators for small businesses in 2023.

Reviews of the 7 Best QR Code Generators for Small Businesses 

Here are the best QR Code Generators for Small Businesses in 2023:

1. Beaconstac (Best Overall) Source: beaconstac.com

Beaconstac’s QR Code generator solution is curated to meet any size of business – whether an individual, a small business, or a large corporation. Being the only QR Code generator with enterprise-level SSO, GDPR compliance, and SOC2 Type 1 & Type 2 certification, the solution is guaranteed to protect its users’ data from any authorized access. 

You can also create static and dynamic QR Codes for a variety of applications, including digital business cards, PDF QR Codes, Google Form QR Codes, QR Codes for postcards, QR Codes for menu cards and many more. You can even take it a step ahead and create a multilingual QR Code to reach a global audience. 

The solution offers seamless connections with Zapier, Google Analytics, Workato, and several other programs to automate workflows and reduce data silos to make this possible.

Key features 
  • Options to easily change the logo, color, frames, and CTA text. 
  • Bulk QR Codes can be generated by adding up to 2000 URLs. This tool will be handy if you are operating multiple businesses.
  • Corporations can add multiple users, configuring them into teams where separate QR Codes can be generated for each of them. This will help in the better analysis of their performance. 
  • Best customization options for QR Codes to stand out from other generic QR Codes.
Pros 
  • Download high quality QR Codes for print in formats that suit your marketing strategies.
  • Data can be measured and retargeted on Google Ads and Facebook Pixel.
  • Integration with third-party apps such as Zapier, HubSpot, Salesforce, Canva etc.
  • Exceptional customer service.
Cons
  • No free version is available. 

Create a QR Code with Beaconstac’s QR Code Generator

2. QR Code Tiger Source: qrcode-tiger.com

QR Code Tiger is yet another one-stop solution for all your business QR Code needs. With ideal pricing policies and completely customer-directed services, there is no denial for it being the most preferred application. 

Other pre-eminent features include lifetime valid QR Codes, a dynamic QR Code generator, a bulk QR Code generator, data tracking options, a static QR Code generator, and a QR Code generator with a logo. 

Key features
  • Advanced tools such as 2FA ensure the safety of your data. Round-the-clock human and artificial intelligence survival keeps your data from any cyber-attacks. 
  • Option to create a free QR Code generator with a logo.
  • Already existing content or URL can be updated quickly without making changes to the QR Code.
  • QR tracking options to learn the number of scans, location, and device type.
Pros
  • Offers a free trial.
  • Real-time data tracking.
  • Editable URL with dynamic QR Codes.
  • No advertisements.
  • Good customer service.
Cons
  • Interfaces are not up to date.

Create a QR Code with QR Code Tiger’s Generator

3. Wix QR Generator Source: wix.com

High-quality QR Codes that are entirely customizable can be created through Wix‘s QR Code generator. These QR Codes comply with almost all modes of sharing. 

This solution can generate QR Codes for SMS, phone, image, wifi, URL, Vcard, email, geolocation, and PDF. Plus, this custom QR Code generator is free and open even for non-Wix users.

Key features 
  • All QR Codes can be managed from a single dashboard. 
  • 33 color combination options to match your branding. 
  • Once a QR Code is created, it is valid for a lifetime. 
  • Testing your QR Code before sharing is possible to see any alterations in the landing page. 
Pros 
  • Highly quality QR Codes.
  • Real-time performance analysis.
  • QR Code’s background can be customized to match your business. 
  • Allows you to save your QR Code in SVG, PNG, or JPEG formats. 
Cons 
  • Once you choose a template, there are no options for switching. 

Create a QR Code with Wix’s QR Code Generator

4. QR Code Chimp  Source: qrcodechimp.com

QR Code Chimp is another top-rated platform for creating QR Codes for business and marketing. Being one of the best free QR Code generators, you can create QR Codes for social media, Google Forms, Google Maps, payments, restaurant menus, pet ID tags, etc. 

Real-time analytics assists in understanding the performance rate of your scans. It also allows you to read the statistics and help reformulate or enhance your strategy. 

Key features 
  • White-label option gives full control over your branding. 
  • Converting any image to a QR Code will provide a unique appearance and attract more scans. 
  • Add a logo and change the background formats to match your branding. 
  • Bulk upload and folder features allow you to easily scale your campaign.
Pros 
  • Integrates with Google Analytics.
  • Pro analytics tool to track scans.
  • QR Codes in various shapes and designs. 
  • Easy customization. 
Cons 
  • Switching from a yearly plan to monthly billing is not possible.
  • Lacks advanced features.

Create a QR Code with QR Code Chimp’s Generator

5. QR Creator  Source: qr-creator.com

QR Creator is an ideal QR Code generator for small businesses. Through this solution, you can generate QR Codes for single and multiple URLs. Moreover, previewing and downloading a QR Code is straightforward without any hardships. 

You can design QR Codes for email addresses, email with preset, SMS, plain text, contact information, and for events. In addition, you can download QR Codes in PNG, SVG, or JPG formats. 

Key features 
  • Track the performance of your QR Code via Bitly. 
  • QR Codes, once generated, can be used for a lifetime.
  • Modify the URL of the landing page without making any changes to the QR within minutes.
  • Detects the OS of the mobile phones used and lands in the respective browser.
Pros 
  • Artistic QR Code where a picture or photo can be added. 
  • Plain, round, and dotted QR can be generated.
  • Colors and margin specifications can be assigned.
  • Plural links for languages can be put in a single QR Code.
Cons 
  • Scan statistics data is limited. 

Create a QR Code with QR Creator’s Generator

6. goQR.me  Source: gorq.me

goQR.me is another excellent free QR Code generator in the market. You have the option for multiple downloads of already created QR Codes. 

You can create QR Codes for URLs, text, Vcard, SMS, call, geolocation, events, calendar, and wifi. Plus, QR Codes can be printed on merchandise such as bags or T-shirts. 

Key features 
  • Changes can be made to the landing URL without changing the QR Code.
  • Analyzing the performance, such as the number of scans by date, location, and time is possible. 
  • The absence of advertisements in the platform provides an uninterrupted experience. 
  • Option to add logo or image to the QR Code.
Pros 
  • High-resolution QR Codes can be generated along with print quality. 
  • Apt for printing QR Codes on shirts, mugs, business cards, caps, and stickers.
Cons 
  • QR Codes with logos cannot be self-made. Details regarding the same have to be sent to the developers who will design and send them back to you. It may cost up to $80.

Create a QR Code with goQR.me’s QR Code Generator

7. Shopify Source: shopify.com

Shopify’s free online QR Code generator allows you to create QR Codes for product links, contact information, and other types of data. It offers the ability to customize the design and color of the QR Code, add a logo or image to the center of the QR Code, and track the number of scans of the QR Code.

 Key features 
  • Simple and easy to use, with a user-friendly interface that allows you to quickly generate QR Codes for a variety of data types, including product links, contact information, and more.
  • Supports a wide range of data types, including text, URLs, email addresses.
Pros 
  • It’s free to use.
  • Easy to create and share.
Cons 
  • No much room for customization.
  • No dynamic QR Codes.

Create a QR Code with Shopify’s QR Code Generator

How To Choose The Right QR Code Generator Solution For Your Small Business? 

After going through the QR Code generator solutions in the market, we feel these are the features you must look for. 

  1. Easy to create – QR Codes should be easy to create and customize. Numerous choices for layout, colors, and templates should be offered by the developer. This will help you explore the options available and help you create a stunning design.
  1. Easy to share – QR Codes should be easy to share. It should also support sharing it on different platforms. Few applications allow you to share it in the form of text and images only. Most applications allow you to share via email, Vcard, events, and SMS. 
  1. Customization – This option allows you to create QR Codes with custom shapes, colors, artistic codes, image codes, pdf to codes, etc. Ensure to choose a solution that provides many customization options.
  1. Security – Your business’s landing page usually contains all the critical information used to convert users into customers and, furthermore, takes in sensitive data from users through the QR Code. You should choose a QR Code generator that is safe and reliable. Considering applications that come with top-notch security certification and compliance is advisable rather than trusting an unreliable choice.
  1. Integration – No matter your industry, digital business cards are great for lead generation. So to quantify your data, the solutions support integration with leading CRM tools like HubSpot and Salesforce. 
Comparison of the Top QR Code Generators OF 2023

Based on the 4 crucial criteria for choosing the best QR Code generator out there – usability, sharing, distribution, and affordability- we have further compared the above-discussed solutions and created the following comparison table for easy decision-making.

SolutionUsabilitySharingDistributionAffordabilityBeaconstacEasyEasy Advanced yet easy-to-use14-day free trial. Paid plans are affordable QR Code TigerEasyEasy Easy Includes a free plan. Paid plans are expensive Wix QR GeneratorEasyEasy Moderate FreeQR Code ChimpEasyModerate Challenging Includes a free plan. Paid plans are moderately priced QR CreatorModerateEasy Moderate FreegoQR.meModerate Moderate Easy FreeShopifyEasyModerateModerateFree  Conclusion

As a small business, QR Codes are the best investments you can make to scale up. But choosing the correct QR Code generator can be tricky with the market flooded with options. 

We hope our article has furnished you with all the essential information. By experimenting and exploring the features, you can choose the best application that suits your requirement. If you have any queries or want to share your experience using any of these tools, feel free to leave a comment below! 

The post 7 Best QR Code Generators In 2023 For Small Businesses appeared first on noupe.

Catégories: News dév web

The Best 13 Tools & Resources for Designers and Agencies for 2023

WebAppers.com - 25 janvier, 2023 - 09:00

There is a huge variety of free and premium web design tools and resources to choose from to help you create stunning websites. They range from complete website design platforms to design frameworks and wireframing tools to plugins featuring “must have” functionalities. And, a whole lot of things in between.

These design tools and resources don’t do everything for you, but they can sometimes come close. Many of them offer website features or functionalities. It would be difficult if not nearly impossible if you had to design and build them on your own. Conversely, most of them leave the actual design creativity up to you, which is the way things should be.

With the above in mind, here are 13 Best Tools & Resources for Designers and Agencies.

1. Be – Best Multipurpose WordPress Theme

BeTheme doesn’t do everything for you, but it comes closer to doing so than you’re likely to find in any other multipurpose theme. Popular (250,000 customers), and powerful (40+ core features), BeTheme has everything you need to create a website that will effectively drive your message home.

Be’s updated Setup Wizard helps you get your project underway, after which it places at your fingertips these best-in-class builders:

  • BeBuilder, the fastest, lightest, and most intuitive website builder you’ll find in WordPress. BeBuilder is supplemented with the BeBlocks library of pre-designed sections.
  • Be’s WooBuilder offers a straightforward approach to creating an online store. 
  • Be’s Header Builder 2.0 makes it easy to create the pixel-perfect header you need.

Add Be’s library of 650+ customizable pre-built websites to the mix and it becomes apparent how powerful BeTheme actually is. The amazing Be Builder’s features can be tested in this free Live Demo.

Click on the banner to learn more about this best multipurpose WordPress theme and each of its powerful core features. 

2. Trafft – Service Business Management Software You Can Count On

You could choose to automate your business’s booking operations by cobbling together an assortment of tools than would enable you to book appointments, process payments, manage your employee’s schedules, and more from multiple locations; but maintaining such a system could be a nightmare. 

Trafft’s service business management software solution offers a far easier approach by allowing you to do everything from a single software platform and dashboard.

With Trafft:

  • There’s no more waiting or phone tag since your clients can book and manage appointments online 24/7.
  • They can also make payments online using Mollie, Stripe, PayPal, or Authorize .net.
  • Appointment reminders and important notifications can be sent automatically to clients via Mailchimp or SendFox, and virtual meetings can be conducted on Zoom.
  • Trafft functions seamlessly with Outlook Calendar, Google Calendar, and Google Meet.

Click on the banner to find out more about this popular service business software solution.

3. wpDataTables – The Best Tables & Charts WordPress Table Plugin

With the wpDataTables plugin you can create charts and tables that you’ve been hesitant to try building up to now. This, the best tables and charts WordPress plugin on the market, can quickly and easily organize and manage complex data to give you:

  • informative, responsive, easily maintainable, and attractive tables and/or charts
  • the exact table or chart your client is looking for in minutes, even if huge amounts of complex data from a variety of sources and in a variety of formats are involved

wpDataTables does this quickly and efficiently with –

  • its 4 popular chart-building engines
  • its powerful filtering and sorting tools
  • its editability features that allow users to access and edit their own entries
  • its Conditional Formatting feature that allows you to highlight or color-code key data.

Click on the banner to find out more about what 66,000+ companies and individuals already know about wpDataTables.

4. Pixpa – Easy & affordable website builder for designers

If you’re in the market for am affordable 4.8/5-rated easy website builder for designers, Pixpa is an excellent choice. Key features include:

  • 150+ Customizable templates that allow designers to create unique and professional-looking websites that reflect their personal style and brand.
  • The platform’s drag-and-drop editor makes it easy to design websites without coding.
  • Pixpa allows designers to sell their products or services through an online store.
  • Pixpa websites will look great on any device.

5. Amelia – Appointments & Events WordPress Booking Plugin

Add the Amelia appointments and events WordPress booking plugin to your business’s website and amazing things will happen from the get-go.

  • You suddenly own an automated booking system that is capable of flawlessly managing unlimited appointment bookings at multiple locations from a single platform.
  • Individual bookings, group bookings, and events can be managed, and clients can receive SMS or Email notifications.

Amelia will benefit beauty, healthcare and fitness, consulting, educational, and other client-oriented businesses.

6. Uncode – Creative & WooCommerce WordPress Theme

Its 100,000+ sales to date make Uncode an Envato top seller. With this creative WordPress theme in your design toolbox you can easily  –

  • build any type of website by mixing and matching Uncode’s 70+ importable pre-made designs.
  • build incredible WooCommerce websites with Uncode’s advanced drag and drop product builder and its impressive selection of shop layouts.
  • use 550+ importable section templates that accompany the bundled Wireframes plugin to create landing pages or a complete website.

7. WoodMart – WooCommerce WordPress Theme

WoodMart, ThemeForest’s most highly regarded WooCommerce WordPress theme, has so many features you won’t find in most other eCommerce-oriented themes that a visit to its website is like being in a real store.

The features include –

  • 80+ prebuilt websites to help get your projects off to a quick start and 400+ templates you can also use for quick prototyping
  • shop and product page Elementor builders, a header builder, AJAX filters, product swatches, and more.

8. Getillustrations Web and app illustrations bundle

The use of UI illustrations is a hot design trend that has never gone away. While only certain illustrations styles may be of interest to you, GetIllustrations’ 14,000+ ready to use illustrations in nearly 200 categories should have what you need.

You can –

  • receive weekly information about new illustrations
  • download an illustration once and use it forever
  • receive a 30% discount using coupon code: ULTIMATE30

Illustrations are available inPNG, SVG, Ai, Figma, Sketch formats.

9. Mobirise – Website Building Software

The Mobirise website building software app for Windows and Mac is offline, downloadable, and free. Non-techies love it, and Mobirise is a great choice for developers or web agencies involved in fast prototyping and small customers’ projects because of its –

  • 7500+ awesome building blocks
  • extremely easy-to-use interface

In addition,you can host your site anywhere, and Mobirise is free for both personal and commercial use.

10. Slider Revolution – not just a WordPress slider plugin

Slider Revolution has been a leading WordPress slider plugin for years. It’s much more than that now.

  • Slider Revolution can be used to create innovative website animation effects and other visuals your clients will absolutely love, and there’s absolutely no need to know code.
  • Slider Revolution’s 250+ professionally crafted website and slider templates are designed to make a positive impression.

11. Blocksy – Best Free Ecommerce WordPress Theme

What has made Blocksy the best free eCommerce WordPress theme on the market? It could be because it’s lighter and faster than similar WordPress themes, because it’s packed with dozens of cool features, or because its 100% eCommerce ready.

Other reasons could be Blocksy’s hyper-intuitive features that give you complete control over your layout and include:

  • advanced integration with WooCommerce, Gutenberg, Brizy, Elementor, Beaver Builder, and TutorLMS.
  • Blocksy’s header builder, footer builder, and dynamic data support.

12. Total WordPress Theme

Total is a powerful WordPress theme which includes an extended version of the WPBakery page builder with a selection of custom builder elements as well as –

  • 90+ ready to use section templates, 45+ quick import demos, unlimited color options, custom fonts, WooCommerce integration, and full support for Elementor.
  • live customizer theme settings that work in combination with dynamic templates and layouts to offer a ton of flexibility.

13. The Essential Grid WordPress plugin

Web designers won’t hesitate to tell you that Essential Grid is by far the best WordPress grid plugin on the market. Among the jaw-dropping advanced features you can use to create a stunning gallery in minutes you’ll find –

  • 50+ impressive, customizable grid templates you can plug and play to create projects at lightning-fast speeds
  • customizable grid layout options including boxed, full-width to full-screen layouts and even, masonry, and cobble grid items.

*******

Designing a beautiful, responsive website has become easier over the years. It is due to more and better web design tools and resources appear on the market. Web designers need to keep abreast of the best software programs and latest web design tools. And their specific needs will often change from project to project. Then maintaining a well-rounded tool kit becomes a necessity.

We have assembled this collection of 13 best tools and resources for 2023. They can help you keep up to date and have at your fingertips the design tools and resources you need. You can create a successful online presence for your business or build upon an existing one.

The post The Best 13 Tools & Resources for Designers and Agencies for 2023 appeared first on WebAppers.

Catégories: News dév web

How To Build an App Like Netflix?

Noupe.com - 24 janvier, 2023 - 14:17

Netflix has seen an exponential rise in its user base after it expanded its operations to online video streaming services. The platform currently serves around 223 million subscribers and generated revenue of around $30 billion in 2021. Even after getting tough competition from Disney, Paramount, and other key players in the market, Netflix has successfully maintained its growth with time.

Though several on-demand video streaming platforms are introduced every year, the market still looks positive for new entrants to bridge certain gaps. A study from future market insights concludes that the video streaming market will grow to $750 billion by 2031 from $60 billion in 2020, registering an exceptional CAGR of around 24%. 

In this article, we take you through a business model and process of building a video streaming app like Netflix.

The Story Behind Netflix’s Success

Netflix initially started as a DVD mail service business in 1997. By 1999, customers could place their orders on Netflix’s website and DVDs were then mailed to them. And finally, in 2007, Netflix started streaming movies online directly to customers’ homes.

From delivering DVDs to streaming wholly-owned shows, Netflix has emerged as a leader in streaming services after a long struggle.

 Here are some stats regarding Netflix’s usage and growth:-

  • Netflix was the first international streaming service provider.
  • 75 million adults from the US and Canada have Netflix subscriptions.
  • An average Netflix user spends around 3.2 hours daily streaming the content. 
  • Netflix gained around 15.77 million users during the Covid-19 pandemic.
  • Netflix is one of the biggest clients of Amazon Web Services. The company pays around $9.5 million per month for cloud data usage to Amazon.
Business And Revenue Model of Streaming Apps Like Netflix

Netflix works with a subscription-based model where users subscribe to the application to watch the content for a fixed period depending upon the package availed. Netflix has no free subscription for its content, meaning that every user has to avail of the subscription to access the video content. However, Netflix does allow password sharing for its subscribers and a large number of users benefit from this relaxation provided by the company. The company recently announced that it will revisit its password-sharing policy in the coming times.

Further, Netflix has different monetization methods to generate revenue depending on its target location and audiences.

Some of the most used monetization models used by businesses in the similar domain are:-

  • Subscription Video On-Demand (SVOD)
  • Transactional Video On-Demand (TVOD)
  • Ad-supported Videos (ASOD)

Recently, Netflix has come up with a basic plan with ads for users in a few countries at more affordable rates.

Features checklist For a Streaming App Development Registration

Your video streaming application should have an easy registration process for users. A new user can become impatient and depart if they can’t complete the task in a short amount of time. The process can be made as quick and easy as possible by including a sign-up through social media networks.

Watch Lists

Analyzing customer behavior is one of the key features of making your app user-friendly. Your Netflix-like app should have a watch list feature that recommends videos to the viewers that match their interests.

Multi-Language Support

Multilingual and multi-currency support help in targeting a wider audience across multiple regions. This also helps in building a connection with users to the next level and allows you to promote your services with more flexibility. Only 25% of internet users are native English speakers, so it becomes important to cater to the remaining 75% as well. 

Payment gateway

Most users abandon their purchases and subscription if they don’t get their preferred way to make their payments. It’s important to have a payment gateway with multiple payment options including wallets and cards integrated into your Netflix-like mobile app to provide ease of payments to the users.

10 Countries With Highest Netflix Users

Though Netflix enjoys a huge fan base across the globe, there are some countries where Netflix is significantly popular among users. Below is a list of 10 countries with the highest numbers of Netflix users.

10. The United Kingdom

The United Kingdom accounts for 33.8% of Netflix’s user penetration. Black Mirror, End of the f**king world, and Collateral are the most-watched originals in the UK. 

9. Germany

Germany has a 35.5% user penetration for Netflix. Dark and Babylon Berlin are the notable original series watched in Germany. 

8. Finland

Finland has a 39.7% user penetration for Netflix with a population of 5.97 million. The most popular series in the country is Bordertown.

 7. Australia

Australia has a large number of Netflix users. The current user penetration for Netflix in Australia is 42.7%. The most binge-watched originals in the state are Glitch and Letdown.

6. The Netherlands

The country has 43.6% user penetration for Netflix with a total population of around 17 million. As per Statista, around 4.2 million households paid for Netflix subscriptions, and the rest relied on password sharing. 

5. Sweden

Sweden has around 50% user penetration for Netflix. Bonus family is one of the most-watched originals in Sweden.

4. Denmark

Denmark has 59.4% user penetration for Netflix. Rita is the most-watched web series on Netflix in Denmark. The total population of the country is 59.03 million. In November 2021, around 52 thousand users downloaded Netflix actively through the App Store. In comparison, Netflix’s active downloads through the Play Store amounted to about 57 thousand in that same month.

3. Canada

Canada with 56.3% user penetration comes as the country with the third highest user penetration for NetFlix. Alias Grace, Anne with E, Travelers, and many more web series are popular in the country. Canada as we know is also the second-largest country in the world.

2. Norway

Norway is the second-highest country with the highest user penetration of 62.4 % for Netflix. The country has a population of only 5 million. The most-watched originals in Norway are Lilyhammer, Borderliner, and Nobel.

1. The United States

The United States, where Netflix was actually born has 64.5% user penetration for Netflix. The country has the highest number of users for video streaming applications. Notably, the country also has a large population of 325.7 million. The most popular video content on Netflix watched in the United States includes Stranger Things, House of Cards, and many more.

Required Technology Stack For Creating An App Netflix

It might be difficult to create an application that appears exactly like Netflix as they have some unique in-house services to support its operations. Netflix uses a complex and diverse tech stack with multiple technologies for streamlined operations and better user experience.  

The existing tech stack used by Netflix includes

  • Programming Languages: Java, JavaScript, Python, Kotlin, Swift
  • Framework: React, NodeJS, WinJS
  • Databases: DynamoDB
  • Server: Amazon EC2 and RDS

However, you can frame your own tech stack after listing out the features and creating the final software requirement document for your mobile app. 

Steps To Create An App Like Netflix  Find Your Niche

Video content has gained popularity in multiple categories and video platforms targeting micro niches have huge potential in current times. Netflix mainly focuses on entertainment-based content and most of the shows on the platform had an existing fanbase which helped it flourish.

You can select a content category for your video streaming app depending on your target audience. Furthermore, you can go for content categories that you can distribute easily among the audience.

Choose The Monetization Model

Due to the fact that videos are easy to consume and attract more attention from the audience, it gets easier to monetize the videos with multiple options. The widely practiced monetization methods by video streaming platforms are Subscription Video On-Demand (SVOD), Transactional Video On-Demand (TVOD), and Ad-supported Videos (ASOD).

Study The Video Streaming App Requirements

Checking out the features list for video streaming apps mentioned above, you can narrow down your video app requirements depending on your target audience and region. The key requirements for building an app like NetFlix can include:

  • Stable network connectivity
  • Security
  • User experience
  • Capabilities of app
  • Develop An MVP for an On-Demand Video Streaming App

Before entering the market with a full-fledged product with all your money invested into it, you should try testing your business idea with a minimum viable product. MVP allows you to experiment with multiple tweaks and features for your business idea and app with optimized risks. For developing an MVP you will require to list out the basic and essential features of your application and then hire an MVP development company to get the job done.

Gather Feedback

After you launch your MVP app in the market, you can start onboarding users through various advertising mediums. This will also help you in creating awareness about your app among your target audience and region.

Following, you ask the most active users of your mobile application to fill out surveys regarding app performance and required enhancements in terms of features and user experience. 

How To Select a Mobile App Development Company For Your Video Streaming Business Idea

A reliable development partner plays a crucial role in developing a mobile app similar to Netflix. Always choose a company with relevant experience in mobile app development for video-streaming apps. The company you select should have in-house teams of expert developers, business analysts, and marketers to build a competitive solution for your business idea.

Furthermore, make sure the company employs a transparent process for all development projects and uses proper tools to track the progress of the development process. This helps in the efficient use of hours purchased by you for the project. 

The Final Word

Netflix has been constantly improving its services and often tests new features for better user experiences. When developing a video streaming app like Netflix, industry-specific requirements such as cloud infrastructure, responsiveness to devices, etc play a major role in the capable end product. Post analyzing the business model of Netflix you can also modify it and frame your own business model.

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Catégories: News dév web

9 pros and cons of being an online business owner

Noupe.com - 24 janvier, 2023 - 07:41

Most people know that being an online business owner can be lucrative, but few actually grasp just how much money is being made out there in the e-commerce world. According to a top investment firm, e-commerce in 2022 is worth a staggering $3.3 trillion worldwide, and is projected to rise to $5.4 trillion over the next four years. While that’s a stunning growth rate, what’s more amazing is how easy it is to get into the game. 

In some cases, you can launch an online business in a single day using only your laptop. Of course, that doesn’t mean you’re destined to start the next Amazon. It’s extremely competitive out there, and if your business fails, it can take the rest of your financial security down with it, especially if you rack up a lot of debt.

The bottom line is that there are pros and cons to being an online business owner, and whether it’s the career path for you is going to depend on your goals, your talents, and, let’s face it, a lot of luck. Let’s look at some of the positive and negative aspects of being an online business owner!

Pros Mobility

One of the most extraordinary quality-of-life benefits of being an online business owner is that you aren’t chained to a desk in an office — you can work from anywhere in the world. And with amazing countries such as Costa Rica, the Bahamas, Croatia, and many others offering “digital nomad” visas to international remote workers, you can easily run your dream business from a dream location. 

Low startup costs

Before the internet, starting a business meant leasing a storefront and commercial space, outfitting the space, hiring employees, and a lot of other expensive “behind the scenes” work. Today, starting an online business can be done for as little as registering a website and paying a freelancer to whip up some copy. Using Shopify to manage your online storefront is affordable, and if you use dropshipping or a fulfillment service, you won’t need to lease expensive warehouse space to store your inventory. 

The fact that you don’t have to lay out a lot of cash on a physical space can have a multiplying effect on your prospects for success. After all, brick-and-mortar businesses have to factor all those overhead costs into their prices. Since you don’t have the same expenses, you can beat them on price!

Global reach

When you have a brick-and-mortar business, the conventional wisdom is that you’ll pull in customers from within a 25-mile radius. In some businesses, or in super dense areas, you may pull customers from an even smaller area.

With an online business, you can potentially win any customer who sees your ads or marketing — which, in the social media era, means you can pull in business from nearly anywhere in the world.

Optimization through tech

In the pre-internet days, it was tough to find out what customers wanted. You either had to convene a focus group or physically survey customers. Both methods were expensive, time-consuming, and unreliable since there’s a disconnect between what people will tell you they want and what they actually want.

Today, it’s much easier to learn about customer behavior. Data collection and analytics can reveal actual customer preferences and map out their behavior in real-time, while new online management tools can help you mobilize efficiently. This is all incredibly useful when it comes to helping you optimize the customer experience, and customize your ads and marketing material.

Cons A slow launch

Opening a brick-and-mortar store can be slow in the beginning, but most businesses can still get business just from foot traffic. In the beginning of your online business venture — before your website is fully indexed and ranked by Google — it’s going to be very difficult for you to drum up any business. Typically, Google takes 6 to 12 months to index a new website, so you should plan on the first year being pretty slow — and make plans to earn money on the side.

Extremely competitive

We just touched on how easy it is to start an online business. Well, the downside of that accessibility is that a lot of other people have started online businesses — and you’re competing with all of them. There are so many other online businesses right now that your chief concern shouldn’t be competing with them on quality — but just figuring out how to stand out from the huge crowd. That’s why many experts suggest building your business up a little before you take the plunge and abandon your day job.

You need some tech skills

If you open a brick-and-mortar business, you’ll have to either build the space out yourself or pay someone else to do it. The same applies to an online business. 

You’ll need to build an attractive, functional website where your customers can see your product and communicate with you. This website is likely going to be how you make your initial impression on customers, so it has to look legitimate, and convey your values and aesthetic. 

You need to be nimble and responsive

If you’re active on social media, you probably know that everything moves faster in the internet age. Trends that used to last years may only last for a single season now, and customer behavior can change, en masse, in the blink of an eye. For example, if a real estate startup begins offering home buyer rebates, all of its competitors have to adapt, or they’ll rapidly start losing business.

You’ll have the data to track these shifts, but you’ll also need the confidence and decisiveness to change course when you think you see the winds shifting. Hesitate, and you could lose your entire market to your competitors.

Customers appreciate solidity

It’s not that online businesses lack credibility — it’s more like brick-and-mortar businesses benefit from having a tangible, physical presence. The fact that a customer of a brick-and-mortar establishment can go to the store, browse and handle the merchandise, and talk to an employee (or a manager) can give them a peace of mind that might be lacking when they deal with an online-only business. 

There’s also the credibility issue. A physical business represents a history and a real investment, while an online business, especially if it’s new (and most are), could just be a slick website with nothing behind it. This is why online reviews are so important — they’re the closest thing an online business can get to proof of legitimacy.

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Catégories: News dév web

7 Logistics Technology Trends to Watch Out for in 2023

Noupe.com - 23 janvier, 2023 - 12:03

Logistics is changing industry that is always fiercely competitive and requires organizations to improve and optimize constantly. Delivery management is a complex process, the effectiveness of which today can only be ensured by the implementation of state-of-the-art technologies.

Due to rapid changes in the global economic landscape, recent years have been difficult for logistics companies. Many had to speed up the digitalization process to avoid losing customers and stay afloat. The need for modern solutions will remain in the coming years, and several main trends deserve special attention.

What Software Is Used in Logistics?

A modern logistics system consists of such components as storage and warehousing, unification and packaging, inventory, transportation and path optimization, and information and control. Depending on these parameters, we can distinguish several of the most popular types of software in the logistics industry.

  • Software for transportation and supply chain management: The main task is to control the transportation of products and track this process in real-time. This also includes software for planning and optimizing routes.
  • Inventory management: Control and tracking of deliveries, planning of new purchases based on historical trend analysis, etc.
  • Warehouse management: Such software uses intellectual storage tools to control the functioning of the warehouse in real-time and optimize and improve the visibility of work processes.
  • CRM or Customer relationship management. System for automated coordination of clients, storage of their data, personalized service, marketing campaigns, informing, etc.
  • Demand forecasting and analytics tools: These are systems for advanced data processing, product life cycle analysis, historical trends, demand, customer satisfaction, etc.

Such software often follows logistics technology trends and can combine several goals and be multitasking or solve problems in a specific direction.

What Are the Key Elements of Design for Logistics?

The requirements and essential elements of any digital product are constantly changing, and this also applies to the latest trends in logistic software design. However, there are several stable things to follow.

Easy Navigation and Onboarding

The onboarding and adaptation process is extremely important in logistics apps, especially in supply chain management, where it is necessary to have quick access to many features and clearly understand their purpose.

That is why simple and intuitive navigation, as well as an effective user onboarding system, are critical design elements in logistics. It helps structure information, direct users in the right direction, facilitate staff work, and provide transparency for the company’s customers.

Cross-Platform Adaptation and Responsive Design

Modern logistics applications are used not only on personal computers but also on tablets or smartphones. That is why cross-platform adaptation and responsive design are a must.

Brand Consistency and Business Value

Professional design is also a way to stand out among numerous competitors who also follow the latest logistics trends and have access to digital tools.

The product’s appearance should preserve the brand identity and convey the company’s unique values. Only in this case, the user will pay attention to the logistics services it offers.

Optimized User Flows

The logistics industry is complex, and applications contain a lot of data, forms, and features, making the user feel confused. Proper UX and UI design clearly outline user flows and gently directs them along the fastest way to the desired service.

Human-Centred Logistics

The task of any software is to serve customers’ needs. Products for logistics companies are no exception. All design elements must support users’ desires and work to meet their needs. Special UX research is conducted to achieve this.

Intuitive Interface and Unique User Experience

The design of an application or website is the first thing users pay attention to, which is why they must meet modern standards. An aesthetic, simple, and responsive interface is a must, as well as quality graphics, accessibility of every element, inclusiveness, and a unique user experience. Good design is the invisible design that is nonetheless memorable for its ease of use, uniqueness, and utility.

The Importance of Keeping up With Transportation and Logistics Trends

Logistics digitalization is an inevitable process requiring unique solutions and non-standard approaches. Logistics companies that want to stay ahead and be able to compete in a harsh environment must use all possible tools to improve service and research the target audience’s needs.

The main condition for the success of any business is customer satisfaction. In the field of transportation and logistics, this can only be achieved with the help of efficient and flexible offers, which, at the same time, must be profitable. This is where logistics industry trends come into play, helping to automate core work processes and improve service visibility, thereby ensuring customer loyalty and reducing costs for business owners.

Blockchain Technology

Blockchain has long become an integral part of automation and security systems in many fields. As for the logistics industry, blockchain has extraordinary potential within the functions of both enterprise software and applications for general use.

This technology solves the most disturbing challenges by creating an encrypted digital record. In this way, goods can be tracked with the highest accuracy in every supply chain, and all breaches and errors become visible and can be resolved quickly.

Blockchain also allows logistics companies to take full advantage of decentralized ledgers and manage inventory more efficiently and intelligently. In addition, improving the tracking of various data forms helps to strengthen data security significantly. At the same time, the technology is quite flexible in use and leaves room for improvement.

Another important use of the blockchain is the automation of logistics operations, which reduces human intervention and, accordingly, the risk of errors, and speeds up the document flow process.

Today, this technology is used in the following components of the logistics business:

  • Fraud detection: Blockchain improves the visibility of transactions and changes, helps achieve transparency by tracking document modifications, etc.
  • Authentication: The technology helps to authenticate documents and data and, thanks to encryption, ensures a secure exchange.
  • Real-time supply chain visibility improvements: Users can receive information about the state of transport, schedule changes, and events in real-time.
  • Performance monitoring: It helps collect reliable data on the productivity and performance of carriers or employees.

Also, with the help of blockchain, logistics companies can confirm the origin of goods, provide guarantees of compliance with security standards, and control processes throughout the supply chain.

Supply Chain Transparency and Collaboration Mandate

Collaboration mandate in the supply chain is an important trend of recent years, the essence of which is to create coordination between internal departments and external partners with the aim of optimizing the flow through the supply chain, providing better service and timely delivery. 

Why is this trend so crucial? The scale of data and transactions, as well as the scope of logistics services, are becoming larger every year. Organizations need help to cope with such a load and maintain the quality of services.

Cooperation mandates allow you to set up data exchange from a unified platform, track minimal errors and immediately eliminate them. In general, each participant receives the following benefits:

  • end-to-end supply chain visibility and real-time data exchange;
  • customization and optimization of work processes;
  • reduction of the cost of delivery in general.

Effective collaboration and supply chain transparency are inseparable concepts and key logistics industry trends.

Internet of Things

Connecting a large number of vehicle sensors to the cloud discovers new opportunities for using the Internet of Things in delivery, logistics processes optimization, transportation, data analysis for logistics management software, etc.

In the coming years, it is worth paying attention to the following IoT points.

  • Telematics: Collecting data from vehicle sensors, analyzing the state and behavior of drivers, planning maintenance, etc.
  • Detailed tracking: Data helps businesses move in the right direction, and it’s essential for logistics companies. IoT tracks assets, provides delivery transparency and visibility, and indicates risks and ways to solve them.
  • User-based insurance: IoT helps to form optimal insurance policies like UBI, PAYD, PHYD, etc.

It is also worth considering the possibilities of ADAS (camera systems to assist the driver and analyze his behavior) and autonomous driving.

Customers Demand Data and Real-Time Visibility

Service transparency and visibility are indispensable parts of customer satisfaction. The availability of logistics data forms the reputation of the company and its customers’ loyalty and helps to make purchase decisions more quickly.

The logistics industry trends and tools listed above contribute to the formation of service transparency, as well as professional software development and proper UX/UI design. Transport business owners should consider the best options regarding this list to be able to compete.

Digital Twins

Images of real objects or processes in digital space are called digital doubles. They are formed from data (including historical, real-time data collected by sensors) and algorithms. This is an essential component of the “Industry 4.0” concept, which is used for digitizing entire life cycles of products or services.

In logistics and supply chain management, digital twins are used in combination with AI and augmented, mixed, or virtual reality apps. Basically, they are tested on such tasks as picking warehouses vehicles loading. However, DT can be used for the following purposes.

  • Optimization of packaging: Digital twins can be detailed models of containers. This helps predict potential problems (dents and cracks) and determine the terms of use for containers and the optimal size and distribution of the container fleet. They can also be useful in developing more sustainable packaging materials.
  • Optimization of space and transportation conditions: Digital twins are useful for determining certain goods’ transportation conditions and optimal distribution space.
  • Planning of warehouses and dispatch centers: It is a convenient tool for inventory warehouse planning.

Additionally, digital twins can be used to validate and automate workflows.

Artificial Intelligence for Transportation

Artificial intelligence is one of the key logistics technology trends. It significantly changes the transportation picture. The integration of AI and ML systems is used not only in inventory and warehouse management but also for analyzing routes, their optimization, vehicle control and tracking, sensor data collection, etc.

Also, these technologies are part of state-of-the-art business analytics tools that help quickly identify risks and determine ways to reduce them, evaluate productivity, customer satisfaction, etc. on the basis of these data, the transformation of the service system and optimization of business processes takes place.

In addition, AI is an integral tool for automating work processes and preventing fraud in logistics companies. 

Cloud Computing

Cloud computing in general, improves the availability of any software and its features, not to mention reducing operating costs. For the transportation industry and logistics management software, especially, they are key because they help to quickly optimize work processes and securely collect, store and transfer data.

Such technologies are indispensable for logistics and transport companies that plan to grow and scale in the future. They may be needed to improve visibility (updating data in real-time), convenient collaborations with partners (the ability to easily share data on one platform), etc. In addition, it is one of the main logistics technology trends for improving financial control.

Conclusion

In summary, the digitalization of logistics is an inevitable step without which it is simply impossible to stay afloat in a challenging competitive environment. The concept of “Industry 4.0” is becoming more and more real, and it applies not only to manufacturing enterprises but also to transport and logistics companies.

Such logistics technology trends as collaboration mandate, real-time visibility, digital twins, cloud computing, AI, and blockchain help to automate work processes, reduce costs, improve transparency and security, and increase the efficiency of companies as a whole. These are dynamic technologies, the implementation of which helps gradually develop and scale the business along with technological progress. That is why paying attention to them and considering options for their use in your own business is essential.

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Catégories: News dév web

7 fall downs and pick-ups in content marketing 

Noupe.com - 19 janvier, 2023 - 13:19

Content marketing is essential in any digital marketing strategy if you want to attract and engage your audience. But creating an effective content marketing strategy is no easy task, with many potential mistakes you’ll need to avoid. To help you, we’ve covered 7 fall downs and pick-ups in content marketing. 

Importance of an effective content strategy 

An effective content marketing strategy is important for any business to help reach new prospective customers and boost sales. It’s all about delivering content that is both relevant and helpful throughout each stage of the customer journey. 

Content marketing is about showcasing your brand’s value to help build relationships and trust with your audiences. Effective content marketing will address your potential customer’s pain points and provide answers to their questions. 

Unlike paid advertising which results in short-term growth, content marketing strategies provide long-term business growth. Around 67% of marketers report their content marketing efforts to generate leads, according to the Content Marketing Institute. 

It’s also worth noting that content marketing is one of the most important ranking factors for Google. Not only will an effective content marketing strategy win over your customers, but it will also boost your search engine rankings. 

To summarise, content marketing is important to: 

  • Build trust 
  • Increased lead generation and conversions 
  • Stronger online presence and brand awareness 
  • Become an authority in your area 
  • Provide value 
  • Higher website traffic 
  • Increased sales 

Spotting these content marketing mistakes quickly and understanding how to address them can do wonders for generating leads and conversions. To help you deliver the high-quality content that your customers have come to expect, here are 7 content marketing fall downs and pick-ups. 

Fall down #1 – No plan or long-term goal 

The first fall down you can make with your content marketing strategy is not having a plan or long-term goal. Successful content marketing will need a plan or goal. You should be able to identify what it is you want to achieve with your content strategy. If you can’t, you’re in trouble. 

Without this focus, your content marketing strategy will be misguided and won’t be focusing on the bigger picture. Creating content ad hoc is a sure way to lead to an ineffective and failing content strategy. It’s pointless spending all that time and effort on content that won’t drive worthwhile results. 

The pick-up 

The pick-up for this fall down is to make sure you establish a long-term plan or goal for your content marketing. Ask yourself, what do I want to achieve with my content marketing? To improve the clarity and focus of your content strategy, make sure your goals are SMART: 

  • Specific – clear and specific goals are easy to work with and achieve 
  • Measurable – adding a measurable component allows you to measure success 
  • Achievable – make sure the goal is achievable and identify the steps you can take to achieve it 
  • Relevant – is the goal relevant to your business? 
  • Timely – when do you want to achieve your goal? 
Fall down #2 – Ignoring or not using data 

Another common fall down in content marketing is ignoring the data. Many businesses will fall into the trap of developing content ideas they think would be a good fit for their business or customers. Throwing ideas at the wall and seeing what sticks only leads to disaster. 

The pick-up 

Every content strategy should revolve around data. Data should be placed at the start and finish of content creation. Data-driven content strategies can help inform your content creation, allowing you to see what works and what doesn’t. 

Data should inform both the start and finish of content creation. Using data from Google Analytics and other tools allows you to measure the success of your content strategy against your goal and campaign KPIs. 

Fall down #3 – Not creating reusable content 

Creating high-quality content can take a lot of time and effort. Yet many businesses will fail to see the value of reusing existing content. Chances are you have a wide library of material you can reuse. Content marketing doesn’t and shouldn’t just focus on developing new content. 

A one-and-done approach to publishing content not only uses valuable resources but can also eat away at your return on investment. Content developed with a short shelf life that’s soon forgotten about is a waste.  

The pick-up 

Picking up from this content marketing fall-down is simple. Make use of what you have by repurposing content. Whether it’s a long-form blog post that can be repurposed into a guide or a tutorial that can be repurposed into a video. 

Secondly, most, if not all of your content should also be evergreen. Evergreen content is content that continues to stay relevant. Creating content on trending and topical issues is all very well at the time, but what happens to that content in the future? It becomes outdated and unusable again. 

Fall down #4 – Limited content types 

Another common fall down in content marketing is not taking full advantage of the wide range of content types available. If you are stuck in the process of continually churning out blog posts or social media posts, your content marketing strategy is experiencing another fall down. 

The pick-up 

There are lots of different content types, including written, visual, and audio. A successful content strategy will make use of a variety of different content types, not just one. When planning your next piece of content, consider if it works better as another content type, such as: 

  • Infographics and images 
  • Short-form and long-form videos 
  • Podcasts 
  • Webinars 
  • Checklists and how-to guides 
  • Whitepapers 
  • Case studies 
Fall down #5 – Not understanding your customers 

Similarly to not using data, not knowing or understanding your customers is another fail. No matter how good a piece of content is, if it’s not right for your audience, it’s irrelevant. 

You cannot deliver value to your customers through your content if you don’t know who they are. In many instances, there is a gap between what a company thinks its customers want and what their customers actually want. 

Around 63% of customers state they don’t feel understood by the brands they love, according to a study by IBM. This content marketing fall down can be easy to get into, but a tough one to try and get out off. 

The pick-up 

To ensure you are developing content that is right for your customers, you should be creating buyer personas. These are semi-fictional representations of your customers. An effective buyer persona will be informed by the data and insights you gain about your customers. 

A buyer persona will seek to identify: 

  • Who your audience is (demographics) 
  • What are their needs or behavior (behavioral) 
  • Values, lifestyle, and interests (psychographics) 
  • Goals and challenges 
  • Habits and preferences 

A well-defined buyer persona will be supported by research. Nothing in your buyer persona should be purely speculative otherwise it doesn’t accurately reflect your audiences. For the best results, you should develop a buyer persona for each of your audiences (limiting yourself to no more than 5). 

Fall down #6 – Lacking a schedule 

How often do you publish a piece of content? Do you stick to a schedule? If not, your content marketing strategy is experiencing another fall-down. If you want to be growing your business online, you need to be sticking to a schedule to help create consistency and keep you organized. 

Without a schedule to provide the bigger picture, your content strategy will lack focus and become chaotic. It also reflects badly on your target audience if they have long periods without any content updates. 

The pick-up 

For each month, consider setting up a content schedule for the content that will be created and published. Try to keep this calendar as visual as possible and easy to understand. Using your content schedule, you should be able to plan your campaigns across different platforms too. 

Your content schedule should also include a review or approval process. No piece of content should ever be published before it is checked. Every piece of content needs to reflect the style of the brand. Content can also contain inaccuracies and mistakes, which can easily be avoided. 

Make sure at least one peer reviews a piece of content before you hit the publish button. Monitoring the review process can be tricky, but using a project management platform can make it much easier. Trello, ClickUp, and Asana are project management platforms to consider. 

Fall down #7 – Pushing promotional or sales content 

Being over-promotional or pushing out too much sale-related content is one of the biggest content marketing mistakes many businesses make. While every business wants to try to increase sales or usage of products and services, taking an overly promotional approach is the wrong way. 

It’s a similar situation to someone who is always bragging about how good they are. People get bored and tired of listening surprisingly fast. The same goes for your customers. Constantly putting out content that tries to gain a sale will just cause people to unfollow. 

No matter what type of content you use, the same rules apply. When people view your content, they are not interested in how great you are. Whether it’s a blog post, a social media video, or a podcast, none of the above content marketing tips will be worthwhile. 

The pick-up 

The pick-up for this content marketing mistake is obvious. Stop being overly promotional or sales-focused in your content marketing. Instead, create content that focuses on your customers and what matters to them. In the long run, this will benefit your business much more than just another sales blog. 

By no means does it mean you cannot publish promotional content, far from it. You need to create content for all stages of the buyer’s journey. Not just those at the awareness or consideration stages. The general rule of thumb is an 80/20 balance. 

80% of your content should be tailored to your audiences by providing relevant and helpful solutions to their questions and pain points. The other 20% is about your business. You don’t have to stick right to these numbers, but it gives you a good idea of how to balance your content creation. 

Conclusion

Developing an effective content marketing strategy is not easy. With so many easy fall downs, it can be hard to continue providing value to your customers. But being aware of the fall downs and how you can pick yourself up again will stand you in good stead to develop an effective content strategy. 

The post 7 fall downs and pick-ups in content marketing  appeared first on noupe.

Catégories: News dév web

Designing an Effective and Sustainable Website with Limited Resources

Noupe.com - 18 janvier, 2023 - 15:54

Whether you sell buttons or beef, you need a website to achieve your business goals, especially when you consider the profit it can bring. The average eCommerce site earns just over $63,000 per month and a successful business blog can significantly improve your brand awareness. 

However, running an effective and sustainable website can be tricky. If you’re new to digital content, phrases like “bounce rate” and “click-through rate” (CTR) may make you feel like giving up on creating a site altogether. 

Fortunately, creating and maintaining a website is easier than ever before. Free website builders can help you put together a great site even if you can’t afford a full-time web developer. 

Why Get a Website? 

Creating and maintaining a website may require a lot of work. However, the effort may be worth it if you want to grow your business and reach new customers and many businesses already see this value. 51% of small businesses say that they’ve increased their interactions with customers thanks to their website and a further 36% say they complete all their business online. 

If you do build a website, you have to ensure that it is functional and meets consumers’ expectations. Consumers today spend an average of 2 minutes on each site they visit and need only half a second to form an opinion of a site. 

The cut-throat nature of online consumers means that you have to have an effective, user-friendly website design from day one. 

Website Design for Beginners 

Although website design is intimidating for the uninitiated, you don’t need to learn a coding language or become fluent in HTML to start building an effective website that you and your consumers love. Even a beginner can create a website in under a week. 

Start by defining your branding. Choose a color scheme and draft up a few logos that suit your business. Try to choose complementary colors that will be easy on the user’s eyes. 

Next, put together a sitemap that will act as a navigational guide for your business. What kind of pages do you want to create? How will they be connected? Include links in your site map, and try to structure the hierarchy of your site before you create any digital content. 

At this point, you’ll want to choose a web development site that suits your current business goals. Currently, the most popular website builders include: 

  • WordPress;
  • Wix;
  • Square Space;
  • Weebly;
  • Shopify.

Research the options available to you and choose a site that aligns with your business goals. Consider what you want to use your site for, as some builders are better for blogging and marketing while others are more suited to eCommerce sales. 

Familiarize yourself with the website builder you’ve chosen and build a few pages before you go live. Once the site has been up for a while, start setting KPIs that correspond with your overall business goals. Setting KPIs can help you spot ineffective areas of your site and improve your web presence. Consider a few common SEO KPIs like

  • Bounce Rate;
  • Conversion Rate;
  • Organic Visibility;
  • Keyword Rankings.

You should also aim to create a sustainable site that is both good for the world and your business. This will boost trust in your brand and ensure that you create evergreen content with a great user experience (UX). 

Sustainable Design

Consumers care about sustainability and climate change. They’ll flock to businesses that take their commitment to the environment seriously and will boycott businesses that do more harm than good — even those that don’t integrate sustainability into their website design. Currently, the average site produces 1.76g of carbon per visit. The more complex a site is, the more energy it requires to load. 

If you run an eCommerce site or blog, you can use your website to improve the sustainability of your small business by embracing green UX

Green UX is a principle of website design that pushes website engineers to create more sustainable digital content. Start by decluttering your website and reducing the amount of video content that you use per page. 


You can further reduce the carbon footprint of your site by running each page through a carbon calculator and assessing and identifying your most energy-intensive content. It may not be possible to eliminate all energy-intensive content, but you should still strive to minimize the energy required to load each page. 

It’s worth bearing in mind that digital businesses are inherently greener than brick-and-mortar businesses. Digital businesses can track and improve their sustainability by utilizing AI-driven ESG and IMM programs. Digital businesses can also use AI to quickly assess the impact of their business operations and spot areas for improvement. 

Evergreen Content 

Evergreen content can improve the longevity of your website and reduce the amount of maintenance you need to complete. Evergreen content is digital content that shouldn’t become irrelevant or dated within the next 5 years. 

Common examples of evergreen content include some “how-to” blog posts and consumer testimonials. Get more out of these pages by connecting them with landing pages. This will ensure that folks who land on “evergreen” posts can still access your most relevant pages today. 

Cyber Security

Cyber security is important for you and your consumers. If your website is compromised, a data breach may land you hefty fines and lost business. 

Most website builders come with cybersecurity built in. This means you don’t have to worry too much about the nuts and bolts of building a great cybersecurity program. However, you still need to do your part to ensure that malicious actors don’t gain access to your site and the confidential information you store. 

Start by ensuring that all your sensitive documents are password secured. Password-protecting PDFs is a great way to deter malicious actors, as the extra layer of protection is usually enough to put hackers and phishers off. 

You should also require two-factor authentication for all pages that require a sign-in. For example, if you offer a subscription service, make sure that users have to log in before they can access their personal data or make purchases. Two-factor authentication stops hackers from gaining easy access to accounts with compromised passwords and can reassure paranoid users. 

You can also use additional security plug-ins to further protect your site. Website builders like WordPress and SquareSpace have security plug-ins as part of their service. Utilizing them effectively can protect your site and ensure that your user’s data remains secure. 

Conclusion

Designing an effective website is easier than ever before. You can use free website builders to create the framework of your site. Ensure that your site is sustainable by minimizing the amount of energy-intensive content you use. Cut down on things like GIFS and videos and opt for more evergreen content with easy-to-read text and optimized images.

The post Designing an Effective and Sustainable Website with Limited Resources appeared first on noupe.

Catégories: News dév web

Best Social Media Trends That will Boost your Business

Noupe.com - 18 janvier, 2023 - 15:49
Introduction

As a business, you’re probably already well aware of the power of social media. But if your company hasn’t updated its strategy in recent years, it could be missing out on some of the best new trends in the industry. Whether you’re looking to attract new customers or simply improve your brand’s presence online, here are seven social media trends that will help boost your business:

Video Content

Video content is a great way to tell your brand story. It can help you share information in an engaging and efficient way, as well as show off your products or services.

Videos are also an effective way to market, train, and provide customer service. Video marketing on social media allows you to connect with potential customers in a personal way—and since it’s so easy for people to share videos across multiple platforms, a word about your product moves quickly. According to G2’s research last 2022, 99% of digital marketers will use video marketing again.

Be authentic – Don’t try to be someone else or something else; just be yourself. People will relate better and trust you more if they see that you’re real and genuine.

Use natural sound – If possible, record your videos without any music or narration in the background. The sound of your voice can add a lot of emotion to your message and make it more interesting for your audience.

Keep it short – Most people don’t have much time to watch videos online, so keep them short enough so people will want to watch them all the way through without getting bored or distracted by other things on their phones or computers while watching your video

Keep it simple – Use simple language and avoid technical jargon whenever possible when talking about complex topics like tech products and services because most people won’t understand what you’re saying otherwise

Make it mobile-friendly- use a video compressor to ensure the quality of each video when uploading to social media.

Stories

Stories are a great way to engage with your audience. You can use stories to promote your business by sharing information and details or promoting current events that are happening in the world and which relate to your business.

Stories can also be used as a way of sharing your brand story. They can show people behind the scenes what goes on in the office or communicate what makes you unique and special as a company.

User-Generated Content

User-generated content is great for engaging your audience. It allows them to create and share their own content with others, rather than simply consuming what you have to offer. If a customer sees that another person has shared an experience with your brand, they’re more likely to trust it and engage as well.

User-generated content can take many forms: from asking people to share their favorite product or service experiences on social media, to creating an Instagram account that showcases photos taken by customers at events or during trips abroad. Either way, the goal is for you as a brand owner to encourage engagement between fans and followers—and ultimately drive more sales of your products or services!

Influencer Marketing

Influencer marketing is a great way to reach your target audience. Influencers can help you get your message across in a more authentic way, as they have a large following and their followers will be more likely to listen to what they have to say. Influencer marketing can help you generate leads and sales. It’s important for businesses to take advantage of this trend so that they can expand their reach on social media.

Virtual Reality and Augmented Reality

Virtual reality (VR) and augmented reality (AR) are growing at a rapid rate. The two technologies have been around for decades, but they’re still in their infancy. And while you may have heard that VR and AR are just a fad or marketing tool, there are many reasons why these emerging media will be important for your business in the years to come.

Takeaway:

You now have a better understanding of the many ways social media can help your business:

  • By connecting with customers and building your brand, you’ll get real-time feedback and insight into what people think about your company.
  • By getting more business through social channels, you’ll increase sales—and by learning about existing customers’ preferences, you can get even more from each sale.
  • Social media provides an opportunity for businesses to learn how their products or services are being used in different industries around the world. This knowledge can be used to improve products or services based on customer needs and trends in the market at large.
  • Social networks make it easier than ever before for businesses to reach new markets without having to invest heavily in advertising campaigns that may not resonate well locally—but which do require significant capital investments upfront before seeing any return on investment (ROI).

The post Best Social Media Trends That will Boost your Business appeared first on noupe.

Catégories: News dév web

How to Hire a Top-Notch Candidate from Virtual Hiring?

Noupe.com - 17 janvier, 2023 - 14:15

Recruitment processes have changed drastically over the past few years. Again, the pandemic situation has forced candidate assessments and interviews to occur tenuously. If a proper approach is carried out, virtual hiring can prove to be a superior way of hiring candidates compared to in-person interviews. No doubt, virtual hiring lacks the benefits of in-person interviews, but it still allows observing certain essential things, for example, how the candidates react during team settings if they would adopt the company culture and many more. Again, considering the current scenario, organizations are now changing their recruiting strategies by hiring candidates without even meeting them once face to face. 

Are you also looking forward to hiring a top-notch candidate through virtual hiring? Through this post, let’s work on how you can attract the best talent to your organization through a fine-tuned virtual hiring process. 

Virtual Hiring Process

The virtual hiring process is a recruitment process that takes place distantly rather than face-to-face interviews. Thanks to the internet and advanced technology, which has made the entire process completely smooth as well as has improved the scalability and productivity of the company too. The virtual hiring process comes with a bunch of benefits. It also saves the interview cost, traveling expenses, and time for both the employee and employer. Also, an improved plan, using the right technology such as Recruiting CRM software and Applicant Tracking System, and increased consistency at the time of the interview process can help in reducing hiring prejudices and improving miscellany. 

To get the best candidate through virtual hiring, employers need to work on their virtual hiring process. Virtual hiring comes with its own set of challenges, including reduced in-person connection with the employee, technical issues, dependency, and much more. And to overcome these challenges, here are some quick tips that would help in hiring the best candidate for your organization. 

Upgrade your technology

Is your organization’s technology up-to-date for supporting all the requirements of the virtual hiring process? As there would be no in-person meetups, good-quality video conferencing software is required for interviewing the candidates. With the help of the latest technology, organizations can also go for the option of receiving recorded videos of the candidates in the initial recruitment stage for pre-screening the candidates. Again, if the organization is receiving a high number of applications, using advanced technology like Facetime, Zoom, Chatbots, etc., for reducing the workload through scheduled interviews, answering FAQs, etc. As per LinkedIn Report, 58% of Candidates prefer self-directed programs for the recruitment process. So, make sure you have the latest technology ready to help you make the recruitment process easy. 

Allow the candidates to know your company’s culture

Merely questions and answers are sure to end up the virtual hiring process as a complete failure. As the candidates wouldn’t meet the employers in person, they fail to learn about the company and its culture in person. Again, the employees love to work in a company whose values are similar to their own. This makes them work efficiently and maintain a work-life balance. Hence, once the candidates are shortlisted, make sure you give them an idea of the culture of the organization. Invest some time in explaining to them the benefits of working with the organization. For this, allow them to meet the existing employees, allow a virtual tour of the organization, help them with the essential initiatives the organization is currently involved in, etc. This would also help them in getting engaged with the workplace in a meaningful way. 

Look for hosting virtual hiring career events

Many organizations are benefiting from hosting virtual hiring events, seminars, webinars, FAQ sections, networking events, and much more by using the technology. This is a good way of expanding your organizational reach and attracting diverse talent to your company. Hosting virtual hiring events is a very easy and cheap way of getting complacent. Through such events, the organizations would easily get prospective applicants. The events should be well-structured, fun to attend, concise, and involve the employees of the company. Make sure to add a certain variety to the events by including different sessions to the event. Lastly, look for different ways to get feedback from the candidates, as this would help in improving future events. Also make sure the attendees get all the information, insights, and experience they might be looking for. 

Stay connected with the candidates

Once the process of virtual hiring begins, make sure you are in continuous touch with all the shortlisted candidates. If this is not done, the candidates would feel secluded. For this, keep all the communication channels open, give regular updates to the candidates at every stage of recruitment, and try to accomplish their expectations. The candidates should receive all the details about the different stages of the entire recruitment process along with the tools they would require as well as the estimated period of receiving any response from the company. This would help the candidates with the required time to prepare for the virtual interview. Again, this is the best way of solving any query they might have in mind regarding the company or the recruitment process at any time during their preparations. 

The organization, while conducting a virtual hiring process, shouldn’t miss out on checking for certain qualities in the candidates, like good communication skills, robust collaboration skills, good organizational skills, management skills, accountability, and self-discipline. 

Apart from all these, the organizations can also work on other aspects like telephonic interviews, video interviews, remote onboarding, arranging personality tests, accurate job ads, etc., to have a determined and structured virtual hiring process. The work of a manager during the recruitment process never truly ends. The organization, at regular intervals, needs to incorporate advanced assessments, work on how to include additional human touch to the process, or review the interview questions. Obtaining feedback from the candidates and analyzing the success or failure of the recruitment process also helps in planning a well-organized virtual hiring process. 

Hiring someone virtually isn’t easy, for sure. But a tactically developed virtual hiring process would surely help you get the right talent for your organization.

The post How to Hire a Top-Notch Candidate from Virtual Hiring? appeared first on noupe.

Catégories: News dév web

5 Ways To Increase Value From Your Ecommerce Pop-Up Store

Noupe.com - 16 janvier, 2023 - 12:17

Pop-up stores can be a fantastic way to test out new products, reach new customers, and generate buzz for your business. In this article, we will be sharing four practical strategies that you can use to increase the value of your pop-up store and drive success for your eCommerce business.

Whether you’re just starting out, or looking for new ways to optimize your existing strategy, we’re confident that these helpful pointers will maximize your store’s success. So without further ado, let’s get started — here are five ways to squeeze more value from the pop-up store model:

Provide a Full Hybrid Shopping Experience

Though making some money from in-person buys is obviously important, the core purpose of a pop-up store should be to raise awareness of your brand and drive traffic to your store. After all, that’s where most of your buys will always be. Accordingly, to maximize the effectiveness of your pop-up, you need to entwine the experience with online activity. 

The average visitor to your pop-up store should leave enthused to start buying through your online store — but if you want to make that happen, you’ll need to incentivize it. There are several ways in which you can manage this. Let’s go through them:

Firstly, you should provide an offline buying experience that’s reflective of your online experience. This is what hybrid selling is all about. Instead of simply grabbing some products and asking for cash in an amateur fashion, you should use your online system to process all your offline sales, essentially meaning that an offline customer is also an online buyer.

Secondly, you can distribute relevant marketing material at the event to entice people to visit your store. Giving visitors cards with discount codes and special offers on them is a great way to proceed: if they want to take advantage of those codes and offers, they’ll have to head to your store. This can actually be enough to set you apart from a competitor. The point of conversion presents a particularly-strong opportunity for presenting offers, but that’s not all: you can also use it to prompt email newsletter signups by having email-exclusive deals. 

Thirdly, you want to encourage customers to share their experiences at the store on social media — ideally, live from the store. One way you can do this is by having a stand in front of which customers can take photos, offering each person who does so entry into a prize draw. This can give your online engagement an instant boost and further expose your brand to everyone affiliated with those you’ve already been able to attract. 

Collaborate with Other Brands and Influencers

No matter how you feel about influencer culture or using outside figures to promote your brand, collaborations continue to be one of the pillars of effective marketing. This is particularly true for pop-up stores, success with which can often hinge on the notable names attached to their launches.

Where possible you should look to feature influencers, brand advocates, and other social media stars as part of your pop-up store experience. This reliably pushes their audiences to attend in an effort to meet them (and possibly talk to them), helping to attract people who might not previously have been familiar with your brand.

You can use these figures to promote future pop-up store events online. Influencers can talk about upcoming events in their Instagram stories, and you can even encourage them to write blog posts covering their links with your brand. Content marketing always matters, and it’s even better when you work with a partner.

Likewise, you should look to collaborate with other brands, even to the extent of opening a shared pop-up store selling products from both of your lineups. Many huge brands have found success through limited-time pop-up store collaborations, helping to draw their audiences together. This is particularly useful for growing brands because being associated with established brands leads people to view them as legitimate.

Collaborations are a fantastic way of supporting causes that share a similar ethos with your own, too. For instance, if you sell reusable water bottles, partnering with an organization that cleans the oceans of plastic would be a great idea. There must be things you care about beyond money, so show that. The result will be that you’ll profit in both ways.

Focus on limited-time offers and products

Part of what makes a pop-up store so successful and compelling is its ephemeral nature. If you’re a customer, any chance you get to visit it could be your only opportunity to enjoy the unique experience. When running a pop-up store, you need to capture that sense of exclusivity and run with it. 

Offer a subscription service through your online store? Why not provide an exclusive subscriber benefit by granting early access to your pop-up store? The subscription-based business model has seen a huge rise in popularity in recent years, and implementing a recurring revenue strategy can prove incredibly lucrative. 

Provided it’s feasible to distill part of your store’s offerings into a subscription service, doing so is relatively simple; if you run your store through Shopify, for example, all you have to do is choose a compatible subscription app and a subscription management platform. Once that’s taken care of, be sure to add all your subscribing customers to a separate, members-only mailing list, and distribute unique ‘access codes’ for your physical store. 

There are a huge number of businesses, particularly in the fashion market, that have made their names by producing limited runs of products to drive up prices, create a sense of urgency and make their brands feel more exclusive. Even if you generally operate with a consistent product range (and don’t want to introduce artificial scarcity), it can help to produce at least one exclusive item or collection for your pop-up store. 

Most importantly, this kind of exclusivity will give your pop-up shop one more unique element that can be promoted on social media. Take the opportunity to match a one-off event with a one-off product. Social ads targeted at the locations of your future stores can help you drum up further interest ahead of schedule. 

Promote the idea of posting these special-edition items in ways that will add to their sense of exclusivity. You could, for instance, give each one a unique number: this is something that often tacks on a huge amount of value, particularly for collectors. Get it right and many people who don’t attend a given release will feel regretful, leading them to commit to attending future events.

Use Some Attention-Grabbing Themes

The modern incarnation of the pop-up store hasn’t been around for that long, but even so: it’s been done. All the elements have been featured before. No one will be rendered agog upon discovering that an eCommerce brand is selling things in person. If you want to stand out, you need to make your store different, and having a theme is one way to do that.

Research what themes have worked for other brands of similar stature in the past. It also helps to research your fanbase, seeing if there is an obvious crossover between your audience and that of other brands, themes, and social causes. Working with a charity, for example, can help raise awareness for a cause your audience cares about and bring in more possible customers. 

If you’re running the store for multiple days (unlikely, yes, but possible), then you can even have a different theme for each day. You could focus on budget-friendly buys one day, for instance, and concentrate on luxury products the next. This is a great way to keep everything feeling different and encourage multiple visits. It can also bring diversity to the overall attendance by catering to various people interested in different things.

Set a Specific Goal Before you Deploy

It’s a persistent truism that you need to have a clear goal before you commit to a business project. Most things are iterative, and pop-up stores are no different. How your first attempt goes is almost insignificant. What matters is how your subsequent efforts work out — and if you don’t know how to rate the success of each attempt, then you won’t be able to make the next one better by addressing any deficiencies.

Are you mostly looking to make direct sales through your store? Use it as part of an audience-building exercise. Expose your brand to new markets? Promote exclusive products? Whatever you land on, you need to have a concrete aim to make your pop-up store feel coherent and not confuse customers who may have simply stumbled upon it.

Your decision will help guide your marketing approach and dictate the kind of content you produce in anticipation of your pop-up store. An essential part of yielding success is to ensure that the entire operation is as professional as it is unique and creative. Doing something different and interesting is great, but it won’t matter if prospective customers feel that they can’t rely on you to offer a good buying experience and service.

Despite everything that’s happening in the world today, the humble pop-up shop remains a viable option — and it’s one that many brands still choose to ignore, leaving a lot of room to take advantage. If you decide to go ahead with running a pop-up store, these tips will help you make the most of it.

The post 5 Ways To Increase Value From Your Ecommerce Pop-Up Store appeared first on noupe.

Catégories: News dév web

5 Web Design Trends You Need to Be Aware of in 2023

WebAppers.com - 16 janvier, 2023 - 09:00

The beginning of a new year is typically a time when we plan to find ways to make life a little better. The same applies to web designers who look for new and better ways to make their designs more engaging and productive.

In this post we will look into 5 web design trends that focus on issues like UX, accessibility, and responsiveness and use 10 pre-built websites from BeTheme to demonstrate how best to execute those trends .

BeTheme is one of the world’s most popular and highly rated WordPress Themes as demonstrated with 268,000+ sales and its 4.83/5 star-rating.

5 new web design trends for 2023

If you intend to improve something, it’s always good to have an understanding of those things that can influence or impact it, whether they be positive or negative.

In our case, its web design skill and experience, along with web design itself we want to improve on. Web design trends, in this case 5 of them, make up the influencing factor. What follows is how these trends can be implemented.

1. Hoverable iconography

Adding more text would at first appear to be exactly what you should not be doing to reduce clutter, especially when you are trying to create interfaces that requires minimal effort to interact with them.

Icons can be particularly effective in making an interface as intuitive as possible – as long as users understand what the icons represent!

Some icons, like those often used in headers, are commonplace and users have no problem using them appropriately.

The BeBiker 4 website for example features three icons on the left for:

  • Shopping bag/cart
  • Search
  • Account

When the same iconography is used on site after site users immediately know what the icons represent and how to use them.

How then, do you address less frequently used icons? Unless they are overly curious, savvy users aren’t apt to click on unfamiliar ones.

One answer could be to give each item a brief description. That would add clutter to the design – or would it?

Using a hover-triggered helper text could serves users’ needs while avoiding clutter. The BeJeweler 2 site offers an excellent example of this design trend:

Hover-triggered helper text can have other uses as well. It can be used to hover over a product or a product’s variant swatches, in each case providing useful information without cluttering while at the same time increasing user confidence.

2. More social proof

Trust is all important whether you are selling a product or a service or trying to build on a personal or professional relationship. A trend more and more web designers will be following in 2023 is to use social proof and trust marks to build that trust.

One website design trust building approach will be the inclusion of a page dedicated to real testimonials and reviews and a home page section that does the same, as illustrated in the BeDoctor site example:

In this particular example BeDoctor uses three distinct types of trust-building content.

  • A customer satisfaction rate
  • A customer testimonial
  • An average customer rating

The average customer rating could link to a ratings platform like Google or Yelp.

Startups and newer businesses may be lacking in social proof they can use for trust-building, in which case they may need to resort to using trust marks.

One example of a trust mark would be an icon placed next to a “Checkout” button. Another would be to add context to website claims, an approach taken by BeMarketing 2:

The asterisk next to “threefold” is expanded below, in this case by a brief textual statement that links to a page that documents proof of the claim.

3. Mobile-specific features

Web designers have become more and more adept at addressing responsive design rules over the years. Responsiveness has in fact become a common feature in today’s WordPress themes, making this device-specific requirement even easier to satisfy.

Stagnation can still set in and with it any desire to improve can wither away, especially when designers find themselves in a comfort zone. Fortunately, greater attention is going to be paid to mobile-specific features in 2023, with the focus being directed toward overcoming certain frictions and obstacles.

The BeLanguage 4 pre-built website addresses this in its navigation design:

Note how the “Call Us” button is located at the top of the list of links, rather than at the end. A slight change, but an important one.

The BeFurnitureStore approach has done this by taking the account, cart, and favorites icons that would normally appear at the top on a desktop display and placing them on a sticky bottom banner. 

As long as web designers work to continuously improve the mobile web experience, we can count on witnessing superior offerings in the years to come.

4. Shape texturization

Many years ago, skeuomorphism played a dominant role in the design world as its presentations served to help users become accustomed to new technologies. Once a majority of users came to embrace these technologies, skeuomorphism not only became less important but began to be looked upon as unnecessary clutter or extraneous distractions.

Although the trashcan and camera symbols remain in use, many older examples of this design approach have gone by the wayside.

In 2023, web designers will experiment with using organic shapes to add small, and more importantly, strategic textures to their designs. The BeRenovate 5 website illustrates an example of this:

The rounded shapes and lines you see in the background have a definite softening effect yet at the same time make the page more interesting and engaging.

Digital texturization can also be used to draw attention to a certain area of a page. BeCoaching 3 provides an example of this design approach.

Two shapes are used throughout this one-page website, and they are used to help direct a visitor’s eyes and attention to where you want them to go. Every piece of content in the above example is important, but the image on the right is key and not to be missed.

5. Supplemental video

Not all users show the same preferences with respect to their online viewing habits. Some prefer reading text or blogs, while others prefer to watch and listen to a video or a vlog.

Rather than trying to satisfy both worlds, and downgrade loading speeds in the process, try using supplemental videos or video alternatives when it makes sense to do so.

The BeBusiness 6 site features a full-width video section halfway down its home page that jumps right out at you.

This video section could summarize or expand on previous content, show a video testimonial, or be used for a variety of other purposes.

A video doesn’t have to be full width to be effective either. For instance, a BePregnancy hero section features a small cutout in which the supplemental video resides:

The instantly recognizable “Play” gives the visitor the option of whether or not to watch the video. In this example, the choice to watch would win hands down.

Using videos sparingly and strategically makes good sense. Not all visitors like autoplay videos, and using them sparingly also makes it easier for web designers to maintain reasonable page loading speeds.

What do you think of these website design trends?

Recent website design trends have tended to focus on interesting color trends, typological experimentation, attention-getting special effects, and other approaches that often represent superficial change at best.

While that’s all well and good, 2023’s web design trends represent more of a sea change in website improvement techniques where the focus is more on trust building, responsiveness, and accessibility.

When you use BeTheme to build websites, incorporating these new trends has already been accomplished to some degree in many of its 650+ pre-built sites; and that is good news indeed.

The post 5 Web Design Trends You Need to Be Aware of in 2023 appeared first on WebAppers.

Catégories: News dév web

5 Things to Focus on While Revamping Your Website

Noupe.com - 13 janvier, 2023 - 13:14

A website is one of the most important elements in a business owner’s arsenal. When used well, it can help them grow their business to new heights efficiently. And one of the prerequisites for using it well is designing it smartly in the first place. When you design a website well, the first thing it does is convey your brand voice and message more clearly to the audience. 

And that is the entire purpose, isn’t it? The exact reason why most businesses require a website in the first place. So let’s say that you have discovered that your current website isn’t fulfilling its purpose now, and you’ve decided to revamp it.

What are the factors that will help you build a better website? And how can you monitor your new website to ensure that this doesn’t happen again in the future? Let’s dive in and discover what it takes to redesign your website to help you connect better with your audience.   

Define Your Marketing Goals

The first, and arguably the most important thing you have to do, is identify your marketing needs. That is because they are the driving force that is dictating why you need to revamp your website. So, start out by identifying and recording your marketing requirements.

Doing so will help you design the strategy for what to revamp, and how to do it. Moreover, it would also allow you to set the KPIs or metrics according to which you will be able to judge the success of your new website. 

Generally, your marketing goals will need to reflect your brand’s nature and personality. To put it simply, you cannot have the same revamp strategy for an eCommerce website, as you would for a personal website for a life coach. Therefore, you will have unique KPIs for your website in question, as well as goals that are based on those KPIs. 

So now that you have identified your goals and KPIs, you will be able to identify the type of user actions to focus on and promote, such as:

  • Signing up
  • Filling out a contact form
  • Purchasing a product or service
  • Downloading a piece of content exclusive to your brand

Using these actions, you will be able to track how well your revamped site is progressing, depending on the KPIs that it is fulfilling. 

Perform a Website Audit

It is rare that when you revamp a site, you change everything about it. Most of the time, a few elements need to be changed for the website to gain new life. However, the question is; how can you know what needs changing?

One thing we can all agree on is the fact that your website revamps should be based on hard, data-driven facts, and not your gut feelings. And in order to get those necessary data-driven insights, you need to conduct an audit of your website. That will help you recommend the necessary changes and justify them too. 

Tools like Google Analytics are a great source of information on this subject and can help you monitor and review various aspects of your website easily and quickly, such as design audit, SEO & URL audit, and more. Some of the most common elements and items that pop up in website audits include:

  • Pages visited frequently
  • Pages with very little or no traffic
  • Performance of primary keywords on SERPs
  • Performance of different CTAs on your website
  • CTAs with little to no interaction
  • Ease of navigation on your website
  • How effective is your user journey in keeping a user on your site engaged

These factors and more are what dictate the changes that need to be made to your website. And if you manage to answer these questions properly, then you will be able to come up with some interesting and actionable change suggestions. 

Set Up Google Analytics on Your Website

Continuing from the last point, you need analytics tools to monitor and assess your website’s performance, current, and post-revamp. Therefore, if your website has no analytics tool set up, the first thing you have to do is to integrate one for your website.

We highly recommend Google Analytics’ latest version, called the GA4, as the preferred option for your web analytics tool. The reason we recommend adding an analytics tool is that it would allow you to identify potential issues long before they become full-fledged problems, such as page load speeds and more. Moreover, it would also help you achieve your goals by aiding you in making the right changes based on the results of your successes and failures. 

Now, if you’ve outsourced your website’s SEO to a marketing agency, the addition of web analytics tools and website monitoring will often be included in the project. However, no matter whether you are building the site on your own, or have outsourced it to an agency, you need to understand the analytics tools and study the data and insights generated each month. 

Plan the User Experience for Your Website’s New Design

Whenever we create a website’s design or revamp it, one of the most important aspects we need to consider from the consumer’s end is the user experience. Frankly, one of the biggest factors that affect the likelihood of a user returning to your website is whether they enjoyed going through it the first time. 

We often see businesses with great offerings failing to generate traffic to your websites. That is because they do not offer the kind of experience that a user expects. And when there are other options to choose from in the market, why would a user choose one that doesn’t have an experience they enjoy?

One of the simplest ways to keep your design user-friendly is to keep it simple and minimalist. Cluttered screens tend to get confusing, for both you and your customers. Moreover, it is also helpful in making your website friendlier in terms of search engine optimization. That means that the better the UX of your website, the better the chances of your website ranking higher in the SERPs. 

Adopt a Phased Rollout Approach To Your Revamp at a Time

This is one of the most important aspects to focus on when revamping your website, especially if it is a big revamp. Often, websites behave differently during the testing they do when deployed live. Now, if that happens to your revamped website, it might result in some users experiencing issues, which could lead to a bad user experience. 

One of the hallmarks of a well-planned project that sets it apart from bad website examples is that it is deployed in phases to ensure that there are no problems site-wide. Using a rolling deployment instead of a one-shot deployment would help you weed out any potential issues while reducing the chances of negatively affecting the user experience. 

Summing Up

There are many elements you need to tweak when reworking an outdated website. And based on your site’s specific shortcomings, you might work on different elements to get it back up to the level of impact desired. 

However, there are some key areas that most websites being revamped need to focus on. And if you consider those within your revamp strategy, there is a higher chance that your new website will be a resounding success. 

The post 5 Things to Focus on While Revamping Your Website appeared first on noupe.

Catégories: News dév web

9 Essential WordPress Plugins for 2023

WebAppers.com - 11 janvier, 2023 - 09:00

One description of a WordPress plugin could be “a software addon that packs a punch”. That doesn’t necessarily apply to every WordPress plugin. Even though that is more often than not the purpose behind them. At their best, plugins can be capable of taking a business to the next level, and that could be your business as well.

One or more of the 9 essential WordPress plugins featured in this article could do that for you. Or, at a minimum give your websites some extra pizzazz, make them more engaging, or make them more useful.

Having said that, you have to have created a quality website to begin with, so that’s where we will start.

1. Brizy: The Best Website Builder for Non-techies

Brizy is a no-code website builder that you can use to add functionality to or customize existing areas in your WordPress site or start from scratch and build your own. Brizy is free to download, and you don’t have to be a techie or worry about having code or design skills to use it.

  • Brizy’s theme builder makes it as easy as can be to customize any and every part of your site.
  • You can create your own dynamic templates for special pages, headers, and footers, and display conditions make it easy to set up repeating header and footer blocks.
  • 150+ high-converting pre-made templates are included along with a useful selection of dynamic elements (posts elements, breadcrumbs, shortcodes, sidebar, etc.).
  • The 100% White Label option allows you to brand the builder as your own. A perfect option if you are doing client work. 
  • WooCommerce integration is included if you are building an online store. You can customize all areas of your shop site.

A Pro version of Brizy is available that adds extended functionality to the Free version.

Click on the banner to find out more about this WordPress theme builder.

2. WpDataTables – WordPress tables plugin

If you’re tasked with attractive and meaningful creating tables or charts from huge amounts of complex data, you may well be giving serious thought to looking for another line of work.

wpDataTables is a top-selling, powerful WordPress table plugin that can make your task ever so quick and easy. Over 66,000 companies and individuals working with scientific, statistical, and financial data have enjoyed great success using wpDataTables –

  • Google Charts, Highcharts, Chart.js, and Apex Charts chart-building engines
  • ability to access and manage data from multiple sources and in various formants
  • to create tables and charts that are responsive, informative, and user editable
  • to highlight or color code key information using the Conditional Formatting feature.

wpDataTables integrates seamlessly with Elementor, Divi, Avada and WP Bakery.

Click on the banner to learn more about how this WordPress plugin can make scary tasks easy and fun.

3. Amelia – WordPress booking plugin

Amelia is a WordPress booking plugin that can be used to streamline and fully automate a business’s manual or semi-automated appointments booking operation.

Amelia is a perfect choice for beauty salons, spas, health and fitness centers, consulting operations and like-minded business enterprises.

With Amelia, your business can –

  • allow clients to book and manage appointments online 24/7
  • manage group bookings, ticket sales, and bookings for events
  • manage unlimited appointments at multiple locations from a single platform and dashboard
  • send notifications and reminders to clients via SMS or Email
  • customize booking forms and fields to match your brand
  • Amelia supports WooCommerce and also enables your business to accept bookings payments via PayPal, Stripe, Mollie, and Razor.

Click on the banner to find out more about how Amelia will save your business time and money and can help you keep your clients satisfied.

4. TheDock – Ship Solid Websites

TheDock is a WordPress theme builder/visual editor that enables teams to create websites faster and more efficiently. Theme editing happens in the cloud, which enables easy collaboration among designers and developers.

TheDock’s –

  • templating system gives you complete control over your theme.
  • Global UI style and Global Modules enable rapid assignment to any post in WordPress.
  • Layout Editor allows visual editing of templates.

TheDock runs as a plugin and writes the code for you.

5. Slider Revolution – more than a WordPress slider plugin

This WordPress slider plugin is more than just a slider plugin. Slider Revolution’s role in your design toolkit is to impress your clients or customers by incorporating a healthy dose of spice and flair into your website.

Slider Revolution –

·       offers cutting-edge website animation effects.

·       includes 250+ website and slider templates designed to impress.

Slider Revolution is trusted by over 9 million users around the world.

6. LayerSlider – Best WordPress Slider Builder Plugin

Create shiny new websites or spice up existing ones with LayerSlider, the best WordPress slider plugin. Impress clients and visitors alike with a modern look and feel.

  • Easily add flair and excitement to an otherwise unadventurous website with LayerSlider.
  • This plugin fully supports your WordPress theme and page builder, no matter which one you use.
  • LayerSlider’s 210+ highly customizable website, slider, and popup templates are ideal starting points for new projects.

7. Download Monitor – Best WordPress Download Manager

Download Monitor is a popular WordPress plugin that can streamline your business operations by helping users track & protect their file downloads. Over 100,000 people are currently using it.

Download Monitor, as a WordPress downloads manager, can:

  • Track any type of file download (including but not limited to ZIP, PPT, XSLX, PDF, etc.).
  • Track file downloads and group them by user role, and user status (logged in or not)
  •  Set advanced file access rules based on user role, download quota set on a per-user level, and so much more. 
  • Download Monitor integrates with other successful plugins, such as LearnDash, Restrict Content PRO, Ultimate Member, PMPPro, Gravity Forms, Ninja Forms, Contact Form 7 & more.

8. Essential Grid – Best WordPress grid plugin

A gallery is often intended to be the focal point of a website, but if improperly designed it could end up being just another page.

The best WordPress grid plugin for avoiding that situation is Essential Grid with its –

  • 50+ impressive, customizable grid templates.
  • stunning grid layout options including boxed, full-width and full-screen layouts with even, masonry, and cobble grid items.
  • responsive designs that allow you to control grid appearances on various devices.

9. Ads Pro – WordPress ad manager

The Ads Pro WordPress advertising plugin is easy to set up and work with, and offers an exceptional range of advertising sales, management, and display options.

Key Ads Pro features include –

  • admin and frontend user panels and a front-end order form to manage and sell ads.
  • 20+ ad display options that include 3 Facebook display options and 25+ customizable ad templates.
  • 3 billing methods and 4 payment methods.

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One or more of the 9 top WordPress plugins featured in this article could take your business to the next level. At a minimum, it can give your websites some extra flair and spice to make them more engaging. Also it can give them some additional functionality.

The post 9 Essential WordPress Plugins for 2023 appeared first on WebAppers.

Catégories: News dév web

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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn