SEO has gained an inevitable significance in this digital era. No matter what industry you are in, ignoring your online presence means you are shutting down a plethora of opportunities.
E-commerce SEO has helped so many businesses boost their ROI and attract relevant leads. Whether it is a plumbing agency, a real estate agent, or a criminal law firm- SEO will help a business attain unimaginable heights. But eCommerce SEO comes with its own challenges. It requires a lot of time, it is competitive and quite complicated. If you are thinking of giving Ecommerce SEO a shot or if you have already jumped on the bandwagon and are facing some issues, this blog will be able to help you determine the right way to identify and avoid some of the most common SEO mistakes.1. Duplicate page titles
Each page on your website needs a unique page title so that Google can differentiate you from your competitors. You can find the page titles appear on the top of your browser. These Page titles explain what your page is about. Google needs to know what you are selling so that you can appear in the search results whenever a potential customer is exploring the internet. If your page has identical titles when compared to the other pages, search engines will find it difficult to understand which page to recommend as all the pages have similar titles. Hence, neither of the pages appear.The solution:
To review your page titles, you can check them out in your CMS and change them manually. You can do this with the help of a tool called Screaming Frog. This tool will scrape all the pages on your site and allow you to export your list to Excel. This is one simple way to identify and change duplicate page titles.2. Duplicate Meta Descriptions
Meta descriptions allow Google to know a bit about your content. A lot of people think that Meta is only used to determine the ranking of your website. This isn’t true. Metas are very useful for a potential customer browsing over the internet, hence they’re naturally very important to you too. Often, you can see these descriptions duplicated. When your website has a generic meta description, it is unlikely that customers will feel interested enough to click on the link. Especially if your competitor has a super-specific summary, then undoubtedly you customers will shift to the competitor. Meta descriptions are a great way to help you stand out from the competition. Outlining the core benefits of your content, with precise information and with a compelling call to action can encourage those all-important click-throughs.The solution:
Meta descriptions can be edited on your website manually by CMS. It is also possible to change the meta descriptions programmatically with a similar formula to your page titles. The best way is to simply use your target keywords in your meta description. However, this will not directly help with your Google ranking. But these words will be bolded in your description thereby helping in drawing a searcher’s attention. Make sure that you don’t fill in too much information in the meta description, keep it concise and to the point. If your description exceeds 160 characters it will be cropped off by the search engine.3. Missing product category page
No matter how good your products are or how many appealing images you have on the website, if your website does not have a product category page then it will be a huge hurdle for your customer experiences and it will impact your rankings as well. A customer will search for a product and information based on category-based keywords. Your category pages can help you gain higher traffic to your product pages, so make sure you update them. This way you have amazing chances of ranking in general items. If your website does not have a category page yet, here is what you can do.The solution:
First things first, don’t stuff the category page with keywords and long paragraphs. Just give your potential customers some really useful and helpful descriptions that will actually be able to help them to differentiate various products from each other. If you fail to do so, your category page is really just a spin-off of your products, with duplicate information.
You can also add content on the category pages with the help of a template. Even one introductory sentence can be a game-changer. Explain a little about who you are, what you do, answer some FAQs- just add content that would help a potential customer to know your brand better. Just do this and the Search engines will thank you for it.4. You‘re using a ‘non-www.’ redirect
Don’t completely ditch the non-www. Redirect, you need it to redirect to the www. a version of the address. Or vice versa. Let’s say, when you type in this version of your website http://domain.com, it should redirect you to http://www.domain.com. Or it can be the other way around. Google and various other search engines can’t tell the difference between these two domain versions of your website. Hence, this ends up in a whole stack of doubled-up content. Two pages with the same content affect your running as the Google crawlers will only recommend unique content.The solution:
Some website hosting companies may be able to fix up this redirect for you. You can get in touch with those professionals and they will do the needful. Get in touch with them and explain to them what you need and they will surely figure something out for you. Otherwise, you can redirect all non-www versions of your URLs to the www version. It is a tricky thing to do hence it is best to leave it up to the professionals. These were some of the main mistakes that people make during local business SEO. Getting in touch with a professional web development company and a digital marketing agency is the best way to ensure that your website functions smoothly and ranks on top of SERPs.
For any organization, business, or institution, a content strategy is one of the key ways to improve marketing efforts and boost constituent engagements. The same goes for your university or college.
Your university’s content strategy likely revolves around your website. After all, this is the place users will go to learn anything about your institution, whether they’re looking into upcoming campus events or information on a specific major.
A dedicated university content campaign and website is often the best way to not only keep faculty, staff, and existing students informed, but also to attract prospective students.
Since your content strategy is so crucial to your university’s success, it makes sense to attempt to develop it as much as possible. In this guide, we’ll walk through some top tips and best practices for evolving your content strategy:
Don’t make the mistake of letting your content strategy fall by the wayside. After all, the materials you put out reflect your university. Let’s begin!1. Optimize your university website content.
As you know, your university’s website is a huge component of your content strategy. According to this OmniUpdate article on higher education website design trends, over 76 percent of high school sophomores, juniors, and seniors start with the website when researching universities. It’s vital that you consider the content on your current website and determine if you’re offering all that you can.
Remember, your website is the hub for all university information and should cater to the needs of any user, especially prospective students. Ensure your website gives visitors access to the following resources:
The above are the most common pages and details that a prospective student will look for when exploring your website. While it’s important that this information is simply on the site, it’s also crucial that it’s clearly laid out within the website’s menu in a navigable way. A good tip is to separate your menu into categories, with one of them being “For prospective students.”
As you’re curating the content on your website, also consider how students might find it. By reviewing the insights from this article on higher education trends in 2019, you’ll find that the majority of prospective students researching colleges and universities online do so in the following ways:
This tells us that many prospective students are seeking information not on specific schools, but more on programs and majors that interest them. Take a look at where your school is already excelling at and try to use this to your advantage.
For example, if your university has a stellar basketball program, make sure to advertise this front and center on your homepage. Include an eye-catching graphics as well as links to pages with additional information on that topic.
To ensure that your content strategy is successful, people need to interact with your information. How will prospective students learn about your university if they don’t know where to find the information that you create? That’s why your digital marketing strategy is so crucial.2. Ensure university website accessibility and compliance.
Along with optimizing your university website’s content, you need to ensure that it is accessible and maintains regulatory compliance.
Web accessibility refers to the idea that visitors of all abilities and disabilities can experience your website. For instance, a visually impaired user may have trouble viewing images or videos, so consider providing alternate text or an audio tool to help. Here are some easy ways to improve website accessibility:
To better determine if your website is adhering to accessibility guidelines, consider using an accessibility checker like this.
Regulatory compliance involves ensuring that your website is up to code with laws. All state education agencies, like your university, must comply with a number of federal civil right laws that are against discrimination in any form. Some of these laws include:
These laws cover accessibility issues regarding physical locations and in-person teaching methodologies to HIPAA and digital compliance.
Optimizing your web content and increasing accessibility can work wonders for your content strategy and can help generate new prospective student leads. It not only ensures that your website meets the needs of prospective student site visitors but also ensures that you’re doing all you can to not turn anyone away due to poor usability.3. Continue engagement with top prospects.
Once prospective students have made it onto your university’s website, hopefully, your content has already piqued their interest. To encourage engagement even after the prospective student leaves your website, consider including the following:
These forms and links should be embedded within your website, whether as a field on your homepage, a link in your menu, or as information in your site’s footer or header.
As your website visitors opt-in to email lists and follow your social media accounts, you’ll get a sense of who your top prospective students are. As you engage with your top prospects, you should still carefully consider your university content strategy. What types of emails send and other questions likely plague your mind.
Here are some helpful tips for content creation:
While your university’s content strategy is centralized around your website, this doesn’t mean that’s all you have to think about. Once you have a list of potential students, make sure to continue engagements and send meaningful content that provides genuine value to them. That is a top way to attract students and encourage them to apply to your institution!
If you’re trying to increase your number of prospective students and engage them further, your university content strategy has to be on top of its game, in regards to your website, accessibility and compliance, and any future engagements. Hopefully, after reviewing this guide, you feel a little more comfortable going forward. Good luck!
Application development process for IoT development is more or less the same as the process followed by non-connected software development.
It comes with the same elements as any other software development cycle, similar tools, same-ish design standards, and even similar mistakes and considerations for efficient quality assurance.
And still, there are some things which are found specifically in IoT application development. There are several requirements that emerge when preparing for the process of IoT application deployment.
In this article, we are going to look into the ways that must be followed when developing an IoT solution.
The stage of IoT app development starts with understanding how IoT works. Let us delve into the working by looking into the four components that define the working of every Internet of Things solution.The Pillar of How to Develop an IoT Application: Understanding how IoT Works
An IoT system is made of four prime components:
Now that we have looked into the working of an IoT system, let us move to the part we came to reveal – how to develop an IoT application.How to Create a Mobile Application for IoT Devices 1. Choose the Best Platform
The first step that a developer would need to take when developing an IoT application would be to choose the right platform that connects both – the application and the component.
These are some of the ideal platforms that have been chosen over a long period of time, like – Thingworx, Xively, and Ubidots.2. Choose a Prefered Industry
If you go by the IoT trends, the one thing that you will see happening is the adoption of IoT technology across a huge number of industries and sectors. The technology has started making its presence known in the education domain, healthcare, retail, manufacturing, etc.
So, it would be important to first identify which sector you want to serve with your connect solution.3. Concentrated Focus on User Experience
Irrespective of which type of application you are planning to develop, it is important that you keep the user experience at the top of the list. Generally, within the IoT ecosystem, there are multiple devices, each with their own unique functionality and smart capabilities.
It is important to step into your users’ shoes and draw a journey of how they would interact with the capabilities and the goal they would like to achieve at the end of every interaction.4. Make Firmware the Center of Your Security Approach
In the case of IoT app development, an application interacts with the device’s firmware. This means that it is very important to give a special focus on perfecting the development and testing of interaction.
In an IoT setup, the hardware is always at risk because of the constant connection with the internet. Thus, it is advisable to keep updating the firmware from time to time to ensure that there is zero scope of online threats.5. A Sound Data Management Approach
Everything from the existence to the success of an Iot network depends on data. This is the reason why the IoT app developers have to be extremely conversant about data management. Here are the different processes it is made of –
The IoT developer you partner with, must keep their focus on developing a scalable application.
Although the mass adoption of IoT is still at a nascent stage, your application must be prepared to match the requirements that will be introduced with high concurrency. While you should not invest in the resources required to make your application 1 million concurrent users friendly from day one, you should, though, ensure that the app has the provision to grow in size when the time comes.7. A Special Focus on Quality and Speed
Your initial IoT user study research would have shown how important it is for them to have a high quality, speedy solution. While the same is the case with mobile app users, it becomes all the more IoT app users because they almost always use the application to check up on something. It could be their room temperature or their pulse rate. And when they check on something, the end result is almost always action-oriented.
In such a situation, you can imagine how bad an idea it would be to give them a product that is slow and laggy.
Internet of Things, while still at a growing stage, is fast matching the pace to become the biggest next-gen technology. This means that the time is ripe for businesses to work on their connected use case and follow the ways mentioned in this article to ensure their application stands the test of time.
Mobile devices have tip-toed into our day to day lives as a form of convenience and entertainment and now have made a permanent, indispensable place for themselves in our personal as well as professional lives.
Enterprises who haven’t yet adopted mobile devices for business optimization and using conventional means of operation are practically losing it to their competitors who have embraced mobile technology for streamlining its processes, employee efficiency and customer experience.
One of the biggest concerns for adopting mobile technology in a conventionally operating enterprise is data security. Mobile devices and their notoriously infamous susceptibility for exposing critical security data via unauthorized apps prevents enterprises from adopting mobility and rightly so.
Mobile threat defense- MTD helps enterprises in overcoming these security concerns while improving the overall security profile. We’ve consolidated interesting facts and stats about MTD that can help enterprises make the right decision while embracing mobility.
Working hard on your design portfolio never goes to waste. Having a stellar graphic design portfolio is the first step into your career as a graphic designer. It is the perfect opportunity to showcase your work and introduce potential clients and employers to your vision.
Since the best way to represent yourself as a graphic designer is to share the best of your work, you need to curate outstanding examples of your previous successes. Getting some exposure as well as showing you’re a constantly evolving designer is the way to stand out in the crowd in such a competitive market.
If you are looking for some inspiration to improve your portfolio, we have selected the best ones for you with tips on how to build your own.Graphic Design Portfolio Tips 1. Keep it simple
The last thing you would want is to drown your potential clients by showing too much of your work. Here you should focus on showcasing your best designs avoiding cluttered images.2. Try not to talk too much about your work
People tend to get bored very quickly when they’re focused on the result. So it’s best not to describe too much about your designs and let them express themselves.3. Show different styles
Even if you have a certain established style, try to show different projects avoiding the same pattern for each example.4. Reveal the process along with your end results
Including your work in progress like sketches shows how you handle challenges and how exactly you get there.5. Don’t be afraid to reveal your personality
People love to see your personality when they’re deciding whether or not you’re the right choice for a project. Show who you are and the way you design with your own personal style.Let’s dive into inspiring graphic design portfolio examples: Mingfei Yang Barbara Alcada SunWoo Park Stefanie Brueckler Jori Danny Jones Jessica Walsh Jason Chang Olivier Czajka Ling K Chadhorn Berger Pawel Nolbert Yichen Xie Ben Davidson Alessandro Scarpellini Mamiko Morishita Dutch Uncle Melody Jung Plinio Nitzsche Albert Botelho Femme Fatale Olly Gibbs Andong Hee Panda Yoghurt Brandon Lee Smith Dapo Oni Runyu Xia Lian Liu Poposhki
Now that you’ve seen them all, tell us your favorite graphic design portfolio in the comments and explain how it may help you with your portfolio! Remember, it is always valuable to get insights from other designers’ works. We hope that these graphic design portfolios will inspire you before you start improving yours and show the best of your work.
If you are also curious about web developers and would like to see the differences between web developer portfolios and graphic design portfolio examples we suggest you check out our article about best web developer portfolio examples.
Artificial Intelligence (AI) is an addition to human intelligence, based on learning algorithms and neural networks as strategies for data selection, analysis and predictions.
It’s mostly used for replacement of manual work and as an alternative to finding new ways of solving issues. Due to the focus on computer science, AI has found its purpose in every field and industry. So, experts and businesses have been trying to use AI in places where processes depend on its application.
One of the industries where AI systems have been majorly employed is health care, aiming at providing a better quality of life to individuals and extending the lifespan of humanity. That’s the reason why many hospitals are relying on machine intelligence since it can be a replacement for performing specific tasks that would otherwise seek extensive manual work.AI and Public Health
Through the implementation of AI technology, health care professionals are doing their jobs with more precision, especially when it comes to surgeries. In such cases, robots play a vital role as a helping hand to human doctors. However, despite the immense application of AI into the healthcare system, a particular AI program has also been deployed for disease control and prevention. Its role is to preserve public health.
Nowadays, we’re all concerned about the public health that has been put at risk due to the novel coronavirus. Also, about its effect on our lives, taking our freedom away. Even though AI development has helped the healthcare industry in the fight against the latest pandemic, it only refers to finding ways to cure and handle already infected patients.
So, the next imposed question is: How can strong AI help us take care of public health in addition to the techniques that we have been incorporating now?
And, the answer is – by relying on the use of AI surveillance and contact tracking systems.
Even though public health has always depended on AI surveillance, now in the current coronavirus pandemic, it has found more application than usual. For that purpose, in this article, we’ll go over the current AI-enabled surveillance systems that are used to handle the pandemic we’re all combating against – COVID-19. What is more, the AI practices can be further applied for any upcoming health programs to deal with new infectious disease outbreaks.What Kind of Surveillance Practices Are Involved?
Even the cholera outbreak in the past has been controlled, thanks to the epidemiologic data gathered manually by experts. Over the years, the process of gathering the information and the techniques have changed and upgraded. However, the main goal remained the same – to track disease outbreaks and preserve public health.
Public health surveillance includes the process of detecting, tracking, as well as responding to infections that can have a devastating effect on the overall population. The monitoring can be local or global, depending on the situation. Even though much of the surveillance methods that are available nowadays include time series analysis along with the knowledge of public health professionals, a significant shift is expected due to the availability of new information sources.
Nowadays, most of the surveillance data come from sources such as data streams from mobile phones, apps, electronic medical records, location-related devices, as well as user-generated content, and Internet search queries.How Are Different Countries Dealing with Infection Outbreaks?
The employment of AI-enabled surveillance systems has been evident even from the outbreak of COVID-19 in Wuhan, China. It included surveillance tools to monitor the movement and temperature of individuals and also tracking of travel data through the flights and mobile phones.
China went that far by accessing the credit card data of individuals and making this information available for hospitals, just so they are aware of their patients’ movement or travels. The AI research and core digital changes have created a new way of functioning for residents of East Asian countries. Sometimes these countries went that far by revealing the names of the infected people, just so the chain of reinfections was cut in the very core.
While it’s evident that East Asian countries have included surveillance in every possible way, Western countries have been more reserved in “disrupting” the privacy of individuals. However, the results of the massive AI-enabled monitoring have shown results, since China has put an end to the pandemic, compared to the democratic approach in the European countries and the US where the number of cases is still on the rise. So, is there an option to use AI-surveillance without sacrificing privacy?
The truth is that even though European and American citizens might feel that this is intrusion and violation of their human rights, the examples from the countries that have deployed strict AI surveillance measures show a success.
Some of the regulations that most countries have conformed to are the stay at home recommendations and avoidance of social gathering. The measurements by the centers for disease control include social distancing, social isolation and quarantine that can be monitored by apps tracking the location of smartphones.What is the Outcome?
We believe that through enhanced surveillance, and the AI features – deep learning and computer vision, countries will eventually keep a step ahead of the invisible virus. Besides, it’s a fact that even after COVID-19, there will be heightened surveillance. Moreover, it’s up to the government and people to use it in their favour.
Even though some of us might have doubts concerning AI, we should all welcome the benefits it offers. Why not consider AI-enabled surveillance as a tool that can keep us all safe, rather than something that will affect our privacy?
In the end, the future of technology and AI isn’t a science fiction project, but something that we can all see right in front of our eyes and take advantage of.
Twitter is known and recognized as one of the best social networking sites throughout the world. It is a good medium for any serious blogger to get loads of quality traffic to his blog, if that person knows how to go well about it.
But, it is unfortunate that twitter doesn’t allow users to post more than 280 words per update, and that gave bloggers the challenge of trying to make their messages as short as possible. Though, that teaches most of the bloggers the ability to make their tweet as short and informative.
But, do you know that even, as short as your tweet is, it can make or break your online business? Yes, you can ruin your blog’s reputation with your tweets. And that is why you need to be more personal with your followers while posting updates, and follow the simple guide to Twitter’s effectiveness as explained in this post. And you shall reap the true benefits of using Twitter for your online business branding.
To become Uber-successful in life as a blogger, you need to know the act of doing what you love to do most at all times. Twitter is a platform where you post latest tweets about your blog posts or other resourceful links on other websites for your followers to read and learn from.
It isn’t more than sharing the latest and useful information with the group of people who are very much interested in whatever you are willing to share with them – they are called followers on Twitter, unlike Facebook where they are called friends.
I have listed below seven twitter imperative steps you must take to enjoy staying on Twitter to the fullest while building your business, and creating a remarkable name for yourself with a large follower-base.
So these seven steps are in the form of advice for anyone who wants to build a large following on Twitter within a short possible time, and have them be loyal to all the information that you are offering them.1. Watch your Speech & Grammar
When you are updating your Twitter profile, you must make sure that you check all the sentences in your tweet. As tiny as the message is, just 280 words, it could go way along to help you drive more people to your business page or blog.
And likewise, those short sentences could also convince people to have bad impressions about your business, which could lead to them having no respect for your brand anymore as they used to do before.
You need to check your grammar and the way you build your sentences before hitting the update button. Never use grammar mistakes that would need people to check the dictionary before they can understand your messages. Until you aren’t teaching linguistics on your blog. Say what you have to say in simple and plain English.2. Don’t ever engage in insulting others, always stay calm
Never show any sign of attacking people with your tweets. Always behave yourself with those tiny tweets. Don’t ever engage in ad hominem attacks on other Twitter users as this could make people lose the trust in you and it could also lose your reputation.
And in case the person you were tackling the issue with was later found not guilty of the claims levelled against him, how would you want people to see you in the industry?
Taking issues too personal won’t help you anyway as a blogger. So you must learn to think straight, think about your follower’s trust in you, and never allow anything to defraud you of those trusts.3. Don’t always respond to critics
Critics exist everywhere and you must disregard them if you want to move ahead in your industry. There are many trolls out there whose jobs are mainly to see what is good and refers to them as something too bad. So you must know that this group of people exists from the onset.
Knowing this will help you a lot in avoiding them in case they came on board, attacking you via Twitter. As a blogger, one person I can point to who could show you exactly how to deal with internet trolls is Pat Flynn; he had dealt with many internet trolls before, and you can learn a lot from him in dealing with them to attain your top position in life as a blogger while using twitter.4. Focus on just the real fact
Your blog should contain the real information about what you’re about to introduce to your audience on Twitter while the link has to contain the description of the information only – not the whole thing due to space. Never waste time and spaces in trying to fake it for your followers in order to click-through.
You must not try to share everything in that short post, but the catching description of the post or content of the link. With this technique, they will surely click through with the hope of reading the real information embedded in that link either on your blog or someone else’s blog on the internet.
Sharing useful tips and guides with your followers’ everyday could land you great loads of traffic more than what you’re currently getting from that same medium.
Say the fact only and leave the rest for them to click through if they found the information useful to their daily living needs.5. Stay Unbiased at all the times
You must know that whenever twitter influencers in your industry are making claims of an amount of money they are able to earn online within a particular period of time, they aren’t doing this to make you feel bad about your inability to do likewise.
They are either proclaiming it to encourage you to work extra hard in order to get similar results, or to show you their progress along the line in their respective businesses. And those actions don’t need to bother or irritate you in anyway.
So, stay unbiased and balanced, and never allow those claims to destroy your reputation by believing they’re after your downfall when they are progressing.6. Stay in touch within your reach, don’t do politics on Twitter
Don’t jump into all conversations on twitter if it is a diverse conversation to what your readers are more familiar with. Always remain in your niche and share what your readers want – and not what the industry you are interested in are saying.
For example, if you aren’t blogging about politics, you shouldn’t engage yourself in tweeting links and information related to such an industry onto your Twitter followers (doing this occasionally is OK but don’t do too much of this).
Stop dilly-dallying here and there on social media websites, especially on Twitter. Face one niche and stay active in tweeting information, news, guides that are related to that niche with the right subject matter. Because as you know your followers are interested to learn about those topics.
Unless political matters are about to affect your niche (area of interest or expertise); positive or negative things never engage in joining the political train. In a situation like anything which could touch every industry on the internet if it was truly implemented, you could share information as such since it is going to affect the whole internet users – including you and your readers.7. Never Make Jest of Others in Your Tweets
You should know that mistakes done by others shouldn’t be repeated by you as a blogger. You must learn to stay balanced and never engage yourself in laughing someone off on Twitter because of its consequences on the long run.Final Words to Twitter Success
Following these seven steps will certainly help you become more successful as a blogger while using Twitter to market your blog and business.
You need to understand that, the people who are visiting Twitter everyday are real people just as you are, and they must be treated as you want to be treated by others.
Want to learn how to increase your content marketing ROI? Are you looking for content marketing tips that will boost your return on investments? This article will show you how in a moment.
Content marketing is a profitable business undertaking. But you need to produce insightful materials that connect with your ideal reader frequently. However, you may also use existing blog content to boost your ROI.
It all depends on your content marketing objectives. For example, your goal could be to:
Achieving these goals takes time and effort, but the outcome is all that matters. So, with a viable marketing approach, you can increase your ROI faster than you imagine.
But before we go further, let us define content marketing ROI.What Is Content Marketing ROI?
Content marketing ROI is a primary aspect of your content marketing campaign. It highlights the benefits you obtain from investing time, effort, including money into creating, distributing, and promoting your materials.
Thus, content marketing ROI is the ratio that reveals the profit you generated from your content marketing effort as against the amount you spent. So, it is a vital marketing metric of a successful content marketing campaign.
However, you should know how to quantify your return on investments (ROIs) to identify the gains and losses you made. Your ROI helps you to see how well you performed, or the effectiveness of your content marketing activities over time.
So, let us look at the most natural way to calculate content marketing ROI.How to Calculate Content Marketing ROI
There are several ways of calculating ROIs and still arrive at the same result. But, the simple formula for estimating your content marketing ROI is; net earning/profit – total investment / total investment x 100. See the screenshot below:Graphic by the author.
For example, let’s say you invested a total of $400 into your content marketing program, and generate total revenue of $2,000. Your net profit is 400%. How is that so?
Here is how to do it;
Total return $2,000 — $400 total investment = $1,600 net income.
Therefore, $1,600 net income / $400 total investment x 100 = 400%.
So, from the calculation, you can see that your content marketing ROI is worth your effort with a 400% profit after expenses. Nonetheless, I stated earlier that your content marketing success is not always monetary gains.
It is about the goals you want to achieve, as outlined in the introduction of this article. But understanding your ROI is essential as it helps you know whether you’re reaching your goals or not.
Here’s a graphic by Scoop.it that shows content marketing objectives and possible investment. For more on how to measure your ROI and the metrics to evaluate, read this post by Optinmonster.Graphic via Scoop.it Why You Need to Understand Your Content Marketing ROI
As stated earlier, understanding the ROI of your content marketing effort is crucial because it lets you know whether your marketing activities are paying off or not. Else you may be wasting your energy without knowing it.
For instance, content engagement and brand discovery are vital factors that determine your content marketing success. But your content objective may not be the dollar but other marketing goals, such as:
Thus, publishing tons of blog posts regularly is not sufficient to make you a success. But you will have success if the blogs you publish harmonize with your targets.
So, if you do not understand your ROI, you won’t be able to measure those metrics. As a result, determining your content marketing ROI becomes impossible. That is why you need to understand your content marketing ROI to help you measure and improve your campaign based on the results.How to Improve Your Content Marketing ROI In 7 Simple Steps
While there are different ways to boost content ROI, I have put together the top six content tips that are proven to work.1. Improve Your Website User Experience (UX)
While publishing quality content is vital, the platform where you serve your blog posts is also critical. So, do NOT neglect it. If users find your blog or website unattractive, they will bounce.
But an engaging and attractive blog will draw in more readers. Moreover, as part of Google ranking factors, it will increase your Google search ranking. Google has been using user signals via AI (RankBrain) to rank web pages.Source graphic via Optinmonster.
The user signals it employs include:
Google also uses the overall content relevance to determine your page rank. It means that if searchers from Google land on your page and interact with your content without returning instantly to the search page, Google will think your content is relevant to the user’s needs.
But if a searcher lands on your page and returns to Google search immediately, Google will conclude that your content is not relevant to the search query. And if more users should bounce without any interaction with your page, Google deems your blog posts irrelevant.
In consequence, it becomes a challenge to rank your site. Users must be able to access your blog and find value. So, to improve UX, your website must be accessible to users. It should load fast and easy to navigate.
Also, your blog posts should be:
Google utilizes these indicators to rank your blog or website. So, if you’re not sure about your site, evaluate it, and make necessary adjustments to enhance website UX. You may want to look at the factors that impact the user experience.2. Create a Content Marketing Strategy and Document It
Content marketing helps you connect with your target buyer; that is why it is the most crucial asset that should be in your digital marketing toolbox. It helps you:
But for your content marketing campaign to be effective, you need to create a content marketing strategy. A viable content strategy is a system or framework that guides you in all touchpoints of the content marketing processes, including:
The intended goal of a content strategy is to aid you in managing and creating valuable materials that will help you achieve your marketing goals.
Moreover, creating a content strategy is not all there is; you should document it as well. Writing your system of content marketing approach will help boost your content marketing success. Research reveals interesting facts about having a documented content strategy.Source graphic via Content Marketing Institute.
The survey indicates a steady increase in brands that are documenting their content marketing strategy. You can see the numbers have grown from 37% in 2018 to over 40% in 2020. But the best part is that almost 70% of successful marketers documented their content strategy.
The idea is, if you want to improve your content marketing ROI significantly, you should develop a content strategy and make a record of it.3. Work With Industry Experts and Influencers
There are several reasons/benefits to working with experts and influencers in your industry. But I will highlight three-pointers why you should partner with experts:
Similar to working with experts, partnering with influencers will increase your content marketing ROI significantly. Why? Because they use word-of-mouth marketing (WOMM) to persuade consumers to buy from you.
WOMM is one of the most effective forms of marketing tactics, as almost 90% of buyers trust recommendations from people they trust. Please, be reminded that influencer marketing is the modern form or digital form of WOMM.Source graphic via Invesp.
Also, niche influencers already have a massive follower base?the exact audience you want on your website. These are people who view influencers as experts and are willing to buy what they offer.
In other words, influencers control consumers buying behavior. And since your marketing activities are online, you can analyze the effectiveness of your collaboration. Influencers utilize SEO copywriters to produce informative content for humans and search engines.
They create content tailored to your marketing persona that helps to:
Put simply, influencers help you expand your brand reach and increase ROI.4. Produce Evergreen Blog Content Frequently
A content marketing strategy without quality content will fail. Users want the information to solve their problems, and if you can’t give them that, they will bounce and embrace your competitors. But if you are giving them blog content that connects with them—materials they can always go back to, you’ll become their go-to solution.
Evergreen blog posts are significant because they remain relevant and fresh for the longest. Because this type of content is not seasonal or produced based on news and trends, users will benefit from it for many years.
The core characteristics of evergreen blog posts are that it touches the primary problem your target audience is trying to solve and offers a solution. Consumers will always come back to it and also refer to others.
For this reason, it drives consistent traffic, attracts quality backlinks, and leads. So, creating evergreen blog content will, without fail, increase your content marketing ROI.What Evergreen Content is Not
Keep in mind that evergreen content is NOT topical content, such as:
You can have a look at this post at the Copyblogger blog by Aaron Orendorff for inspiration on evergreen content types you can write for your blog or client. However, to create sustainable evergreen content, you must choose the right topics that connect with your loyal readers.5. Frequently Update Your Old Content
Creating evergreen content is fantastic for long term gain. But some blog posts on your site may not be performing well in terms of traffic and engagement. That is because they may contain outdated strategies, statistics, and or tips that are not useful to your ideal reader.
It means that the post is out of date, and no one is reading the content. As time goes by, new statistics and trends replace old numbers, which calls for an update.
Also, updating your content offers you the opportunity to add more relevant keywords for SEO best practices. This blogging approach helps keep your posts fresh and relevant to the reader.
As a result, Google crawlers will boost its visibility and search ranking by pushing it to the top of search engine results pages (SERPs). This process is a win for your content marketing strategy, particularly now that almost 70% of bloggers update their older articles.Graphic via Orbit Media.
You can see steady growth in the ratio of bloggers who update their posts. According to Andy Cretodina of Orbit Media, bloggers who do keyword research and those who publish original research are more likely to edit old blog posts.
The blogging expert also noted that it is a powerful way to improve search rankings and increase web traffic. So, to improve your content strategy ROI, make it a habit to update old blog posts regularly with new relevant data.6. Know Your Core Metrics
In all marketing processes, without analyzing your metrics, you will be at a loss. It is important to understand the metrics that matter most to your marketing campaign so that you can better optimize your content to accomplish your targets.
This step is essential because knowing what pages drive the most traffic will help you optimize other pages to convert more leads. For example, if your product sale is taking a nosedive, your sales metric will enable you to analyze performance and make the right adjustments to improve sales.
The same procedure applies to content marketing strategy. Bear in mind that all traffic is not the same. Why is that so? Because not all traffic converts visitors to leads. So, understanding the traffic that converts the most will aid you in knowing your marketing persona better.
Indeed, knowing your core metrics will show you the consumer buying pattern, as well as trends and keywords that are driving your conversion. It enables you to determine what is working for your content marketing strategy and what is not.
You can use your desired content marketing tool to evaluate your performance. But the most popular among marketers is Google Analytics. This free analytics software lets you analyze all your data and make better marketing decisions.Wrapping Up How to Increase Your Content Marketing ROI
Improving your content marketing return on investments is not as hard as it may seem. A combination of content tactics and actionable steps will help you boost your content marketing ROI.
There are six-pointers in this article, and all of them are linked together. Apply them in your marketing mix and keep testing your results to define what works best for you.
Here is a summary of the pointers to take home:
Would you like to add more tips and insights to this article? Tell us about it in the comments!
Drawing is a great way to express yourself. It’s therapy for your mind, and it’s relaxing for your soul.
You don’t need to spend all your money on different tools for drawing either, all you need is a digital sketchbook. You can even use your Android or iPad tablets for drawing and creating real art.
iPad and an Apple Pencil is a great combo for drawing, if you have these two you won’t be needing any other tools other than iPad drawing apps. There are many drawing apps for iPad, and if you are looking for the best drawing app for iPad that fits your needs, here’s the list for you to choose from!Best apple drawing apps:
Procreate is one of the first iPad drawing apps that comes to mind, in fact it’s a feature-packed digital studio. It comes with a library of brushes ranging from pencils to charcoals, and each brush is customizable. And if you don’t think that’s not enough for you, you can create your own brushes from scratch. With the help of Color Companion you’ll have complete control of color and you’ll be able to paint and draw with any color you want or imagine. It’s an iOS exclusive, meaning that it’s only created for Apple devices and iOS so it’s optimization is pretty good performance-wise.ArtRage (Android, iOS – $4.99)
ArtRage is great for drawing, and you can also use it on your PC and Mac. It provides great mimicking tools for real-world paintings with tools ranging from watercolor to roller and paper options. Just like Procreate, you can create your custom brushes for your specific needs as well. It provides a great natural touch.Affinity Designer (iOS – $49.99)
Affinity Designer works great with iPad and Apple pencil. It might be a bit pricey for people who are just looking for an iOS drawing app to just doodle. It runs real smooth on iPads. You can export your work in various formats. If you are looking to work with vector graphics, Affinity Designer is a perfect choice for you.MediBang Paint (Android, iOS)
MediBang Paint is great for creating comics, it comes with over 800 premade templates that are ready to use, you also get 20 fonts and 50 brushes for free. If you are just starting out you don’t have to worry, MediBang Paint has an active community that you can ask your questions to and there are many tutorials that will help you throughout your learning journey.Autodesk Sketchbook (Android, iOS – Free)
Autodesk Sketchbook’s full version is now completely free! It’s a great app that features over 190 customizable brushes and types of ink, pencils, and markers. Copic® Color Library is also accessible, with it you can get the most out of your colorwork. You can also export your work in various formats. Autodesk Sketchbook is easy to use and the interface is quite user-friendly, give it a try!Infinite Painter (Android, iOS – Free 7-day Trial)
An android exclusive at first, Infinite Painter is now available for use on iPads as well. Infinite Painter has a different approach to payment, once your 7-day free trial period is over, you can use the premium features with in-app purchases. There are over 160 brushes that are available to be used and you can create your own custom brushes. It’s possible to transform multiple layers simultaneously and export your images as JPG, PNG, PSD, or ZIP.Adobe Photoshop Sketch
Adobe Photoshop Sketch enables you to draw with tools ranging from various types of pencils to thick acrylic paint. With Capture, you can create your custom brushes. The plus side is if you are using the Adobe Creative Cloud, you can access many other services. Adobe Creative Cloud might be a bit expensive if you are not a professional.Adobe Illustrator Draw (Android, iOS – Free)
Adobe Illustrator Draw is a vector drawing application. Again, it can be enhanced with the Adobe Creative Cloud. There are 5 customizable pens, and there’s stylus support for many popular devices. The great thing about it is that Adobe Illustrator is also available on desktop devices as well, so you can start a new job on your mobile device, save it, and can keep working on your desktop later. It syncs with Adobe Photoshop through exporting the PNG files. And you can import various assets from Shape CC and Color CC, making you mobile while doing your work.
These are our picks of the best iPad drawing apps, there are many other apps that you can utilize for your drawing and painting works. Apple Drawing is quite easy, iPad is a great device for drawing, and if you are using an Android device, there are great drawing apps on Android as well, be sure to check out Procreate for Android to find the best one that suits your needs. If you are rocking the Android mobile device and Windows desktop PC combo, make sure you check out Procreate for Windows.
You can draw and paint from anywhere, from any device. What are you waiting for, start drawing!
When someone first hears about your nonprofit and wants to do more research before donating, their first stop will likely be your website. In this day and age, your organization’s website is expected to have all of the information about your cause and how to get involved.
However, if it’s poorly designed or otherwise lacks the information that users are seeking, they may ultimately leave without taking any further action.
Designing an effective website is essential for driving user engagement and securing the crucial support your organization needs to fulfill its mission. There’s a lot that goes into nonprofit web development, though. For those new to the web design landscape, getting started can seem slightly daunting. However, the right content management system (CMS) — also known as a website builder — will simplify the design process and help you effectively convey your brand, drive donations, and further your mission.
With the right CMS tools, you can create an engaging, professional website with little-to-no design or coding experience.
Thanks to new developments in technology, the best nonprofit websites are able to put user engagement at the forefront of their design strategy. To emulate this strategy, consider these important tips during the web development process:
Designing your nonprofit’s website can be exciting. It gives your team the opportunity to spread the word about your cause, boost supporter engagement, and express your organization’s vision. If you’re ready to secure support for your nonprofit by creating a well-designed website, let’s get started!1. Focus on smooth navigation.
A major part of the user experience is the structure of your nonprofit’s website. If users can’t easily navigate your website, they likely won’t continue engaging with your content. They shouldn’t have to dig through your web pages to find the information they need. Instead, intuitive navigation will help them find exactly what they’re looking for in just a few clicks.
Start by designing a navigation bar that’s visible across your website. For the best results, aim to keep it minimal. To do this, feature high-value pages that you’d like to drive traffic to. For instance, this may include your ‘About Us’ page, your donation form, and your blog. From here, use a hierarchical structure to indicate which pages take precedence.
When creating your navigation bar, keep these tips in mind for an intuitive interface:
Remember, different users visit your website for a number of various reasons. Make sure it’s easy for new users to find out more about your organization, donors to access your donation page, and volunteers to locate new giving opportunities.
If your navigation is unintuitive, users will have a difficult time locating content that’s of interest to them, which may ultimately drive them away from your website. To help, make sure your CMS allows you to customize your menu structure so that you can arrange your navigation menu how you’d like. This way, you’ll have a much simpler time funneling users to your high-value pages.2. Optimize for mobile devices.
Today, most internet users browse the web on their mobile devices, which means potential supporters may be viewing your content on smaller screens. In fact, mobile users make up roughly half of all nonprofit website traffic, according to Double the Donation’s nonprofit fundraising statistics page. Because of this, you’ll want to ensure that mobile users can access content across your entire website with ease.
To avoid having to manually adjust each element, your CMS should be mobile responsive, meaning it allows mobile users to easily view and interact with your content. This way, they won’t have to zoom in and out or rotate their devices to read your content. Otherwise, they may end up leaving the page due to frustration.
For a positive mobile experience, your system should adjust elements to fit any screen size. Specifically, these elements should include:
As technology progresses, mobile responsiveness is becoming increasingly important. Make sure your team prioritizes this in the web development process so you won’t negatively impact the mobile user experience.3. Maintain an active blog.
Fuel your organization’s growth by developing powerful blog posts that effectively communicate your mission. Blogs are impactful engagement tools for nonprofits of all sizes. With these valuable resources, supporters can stay up-to-date on all the progress your team is making toward its goals.
When composing your blog posts, keep these best practices in mind to maximize user engagement:
Running a blog takes time, but luckily, dedicated blogging tools can simplify the process. With the right CMS toolkit, you’ll be able to quickly craft new posts and design them in a way that captures your audience’s attention. No matter the type of content you share, take extra time to ensure it’s valuable. You’ll be much more likely to connect with readers and keep them involved with high-value content.4. Create a compelling donation page.
While your overall website provides essential information about your nonprofit, one page in particular serves as a way to deepen engagement and convert users into donors: your donation page.
To drive donor engagement and make sure supporters are excited to give to your cause, your donation page should prioritize their experience from start to finish. To create an effectively-designed form, follow these best practices:
The donation process is when donor engagement is at its peak, and the last thing you want is to lose momentum at this stage. Because of this, you’ll need to ensure that users have a positive experience by taking the time to create an effective design.
For more actionable tips, visit Morweb’s donation page design guide. Do all you can to improve their experience, and you’re sure to secure their financial support—both now and hopefully again in the future.5. Adhere to accessibility guidelines.
When you’ve taken the time to develop a compelling nonprofit website, you want as many people to be able to view your content as possible. To accomplish this, you’ll need to adhere to web content accessibility guidelines (WCAG) so that those with visual or hearing impairments can interact with your website.
To start, prioritize the following web compliance and accessibility best practices in your design:
Many web accessibility guidelines require the assistance of a professional web developer. However, there are several steps you can take on your own so long as you’ve invested in a good, non-technical CMS. These are only a handful of tips you should follow, but they should serve as a great starting point. Explore more web compliance and accessibility best practices with this comprehensive guide, so you can enable all users to access your website.
In an increasingly digital world, your nonprofit must have a digital presence in order to continue striving towards its goals. By creating an effective website, you’ll form powerful connections with users and drive engagement.
By leveraging several web development best practices, you’ll put your organization on the digital map and generate buzz around your mission online. So long as you’re armed with a powerful and easy-to-use CMS, your team will be set up to design a beautiful and content-rich website that’s sure to engage your audience.
One way of getting an influential audience as a company is to create awareness for your brand using customized merchandise. Your merchandise should be personalized, usable, and of high quality to last long. It should also be unique to make it identifiable.
Ideas on how to customize your merchandise varies. You may use branded caps, pens, books, hoodies, which is an excellent marketing strategy as it reaches a greater audience.Importance And Benefits Of Custom Merchandise
Increased brand awareness is one of the obvious benefits of using custom merchandise. According to statistics, 89% of marketers have increased brand awareness as their top goal. Giving away customized merchandise also helps to build a strong relationship with your customers, and they are likely to recommend their friends to your services.
Custom merchandise also leads to an increase in the sales of your brand. Nonstop branding increases your company’s revenue by up to 23%.
Regular customers are just as valuable as new customers, and according to a study by PPAI, 20% of customers are likely to revisit your company after receiving custom merchandise. Giving regular customers merchandise is a sure way of retaining them.
As a consumer, however, you have to be cautious as some custom branded merchandise can be deceiving. An excellent custom branded merchandise does not always mean that the product will is of high-quality. This is one of the things you should keep in mind when searching for products.Custom Merchandise Ideas That Will Help Your Marketing Strategy Top 5 Custom Branded Company Merchandise Ideas
Here are a few ideas for custom branded company merchandise that covers all of this spectrum, specific to Software and Creative companies, as they take into account their target market, and look at how the products could be useful for this market especially.
The ideas below and the related sites all specialize in their product niche, so they are a good start when looking for any of these items, as they are likely to know more and have more options than others.1. Custom Laptop Sleeves
Laptops have become essential products in the cooperate world as they are portable and stylish, unlike desktops. The laptop sleeves are light in weight; thus, do not add any extra weight to the laptop.
Laptop sleeves come in different shapes and sizes, and this is essential as it ensures that you will get a sleeve for your laptop no matter its size. The availability of a wide variety of laptop sleeves also makes it easy for you to choose the most attractive as per your preference.
The cost of a laptop sleeve depends on the type and quality of material used. Most laptop sleeves have zips to secure your item from falling out accidentally. The zips further make the accessibility of the device easy when needed. Sleeves with built-in handles make it easy for you to carry laptops.
In 2019, research showed that an average person in the United States spends 70% of the time on smartphones. The phone’s screen automatically gets filled with fingerprints, oily smudges, makeup, and dirt. Sticky screen cleaners help to clean all the dirt from your screen conveniently. They are small in size, thus convenient for use on the screen. The cleaners are washable, which makes them usable for a long time.
Additionally, their sticky nature makes it hard to lose. The microfiber cloth ensures that your screen remains unscratched. Each time your customer gets to use the sticky screen cleaner, it reminds them about your brand. This is convenient and useful customized merchandise for your valued customers.
These are plastic toys that you squeeze with your hand to reduce anxiety, stress, and tension. Stress balls can be so therapeutic, especially when you are anxious. They are small in size and easily rest on car dashboards, tables, and key holders.
When these stress balls are customized, customers can relieve stress as the stress balls continually remind them of your services. They are attractive and have high quality, which makes them long-lasting. Your company’s logo can fit perfectly. There are different varieties of stress balls that you can choose over the different seasons relatable to your customer’s preference.
Drink bottles are some of the most thoughtful gifts you can give your customers. Most of these bottles are easy to carry along.
Drink bottles are ideal for most office workers as it helps them remain hydrated while they promote your brand. Customize these bottles for your office customers. Additionally, drink bottles come in a variety of sizes, making it convenient for your customer’s preference. The longevity of these bottles is unbeatable; therefore, it can be used over a long period. Let your customers remain hydrated as they push your brand with customized drink bottles.
The use of tote bags has become popular, and people are using them daily. Use that as an opportunity, customize your tote bags and sell them to customers for shopping. Tote bags are a way of reaching a greater audience, even at the local setups. The affordability can make everyone own one as they popularize your brand.
You can get plain Tote bags and transform them attractively. People love beautiful products. Tote bags are easy to clean even with the stubborn stains. They are also reusable for their high-quality material. Be sure to use bold, strong colors on your customized tote bags for easy visibility from a distance.
How unique are your passwords? Although the average business user has 191 passwords, 81% of confirmed data breaches are due to weak, stolen, or reused passwords.
Even though 91% of people know that reusing the same password increases their risk of a data attack, 66% do it anyway. Working from home, we not only hold personal data on our computers but also our business’. Because of this, it’s crucial you take time to create one-of-a-kind login credentials – especially with cyberhacking on the rise. Understanding the password sector of cybersecurity can help you do this, because, at the end of the day, you are the more forefronting asset in protecting yourself from security breaches.1960: The Invention of the Password
Fernando J. Corbató, a founding member of Project Mac, pioneered the first variant of password security in his work developing MIT’s Compatible Time-Sharing System. EComputerNotes defines time-sharing operating systems as multitasking computers – using time slots to allow multiple people to simultaneously use one computer for their individual purposes. To prevent overlap, a personal point (a password) was required for each user to access their personal files.
Of course, this made passwords new at the time, so hacking was the furthest from anyone’s mind. However, 1962 was the year things changed.
Allan L. Scherr, another founding member of Project Mac and PhD candidate at MIT, was given just 4-hours per week to use the CTSS he shared with others. However, the simulations he designed required far more time to run. To get around the CTSS’ time slots, he printed the system’s password file, giving him the ability to log in as others. As a result, he had more time to run his programs. However, this gave hackers a new idea on a way to maliciously obtain user data.The 1970s: Hashes & Salt Used as Protective Measures
Between 1962 and 1974, hackers had a field day taking advantage of then-weak security systems. As a result, data scientists stepped in to equip technology with greater protections.
In 1974, Robert Morris, an American cryptographer (someone who develops security algorithms), invented the Unix Hashing command. This command uses one-way encryption to translate passwords into numbers, this way actual passwords aren’t actually stored on the device in case a hacker gets a hold of it. Interestingly enough, the hashing command is still used in many systems today, i.e. MacOS and the Playstation 4.
In 1979, Ken Thompson, a computer scientist then employed by Bell Labs, joined Morris to coin the cyberterm “Salt.” The act of salting adds random characters to stored passwords, making them indecipherable should they be maliciously revealed. However, salting cannot stop a password from being guessed. In the words of Morris, “The 3 golden rules to ensure computer security are: do not own a computer, do not power it on, and do not use it.” In other words, stay on top of the ways you draft a password. By pre-adding numerical and symbolic characters, you can armor your passwords even before systems do.The Rise of Password Hacking
Although printing the system’s storage file containing every user’s passwords worked for quite sometime, more strategic approaches didn’t develop until later.
In 1988, Robert Tappan Morris – whose father created hashing – created The Morris Worm. This was the first computer worm sent onto the Internet, and went on to infect 1 in 10 computers connected to the Internet at the time. Although T. Morris had intentions of the worm being a harmless experiment, the incident birthed an entirely new fleet of hackers.
Here’s something interesting. After The Morris Worm was studied, it was found that nearly 50% of users had easily guessable passwords. The most common password was “123456.” Do any of your accounts – even your mobile devices – use this password?Famous Password Breaches of the 21st Century
RockYou was a software company who developed widgets for MySpace and applications for Facebook. However, it was found that RockYou’s databases stored all user data in plain text. Even worse, their social networking apps used the same username and password as each individual’s webmail account. As a result, 2009 hackers accessed 30 million RockYou accounts by obtaining their unencrypted login credentials.
However, that’s not all.
In 2011, the login credentials for 90,000 personnel across Homeland Security, the military, State Department, and private contractors were leaked. The massive breach known as Military Meltdown Monday ignited when an anonymous user hacked a contractor for the Department of Defense.
Although cybersecurity has evolved to keep up with hackers, data breaches can still happen. Taking the recent hackings of large corporations and government officials into account, this should be even more of a reason for you to instil your credentials with the best shields you can.How You Can Stay Protected
Password management apps are your friend – especially if you’re working from home on a shared network. In 1999, RoboForm released one of the oldest password management apps still in use. These softwares help users create stronger passwords and securely store a master list of all of their passwords into one vault. In fact, many operating systems include their own password manager – such as the macOS Keychain.
However, keep in mind that password management apps require yet another password themselves to login – and many of these have been hacked in the past. If used properly, you can pad yourself with an extra layer of cyber protection.
In 2004, Bill Gates said, “There is no doubt that over time, people are going to rely less and less on passwords. People use the same password on different systems, they write them down and they just don’t meet the challenge for anything you really want to secure.” Having called it then, the future of cybersecurity is set to move far beyond passwords. Our first step toward this was biometrics, but certificate and risk-based authentications have other solutions.
In the meantime, give your catalogue of passwords a refresh. You can find more information on how to do so in the infographic below. The history and future of password security is as complex as informative. Have you ever been hacked?
Infographic Source: https://beyondidentity.com/blog/history-and-future-passwords
It looks like 2020 is going to be a watershed year in many ways. The pandemic, COVID-19, has disrupted life as we know it, and the road back to normal is going to be a long one.
For companies reaching out to consumers, there are challenges as well as opportunities. Technology has evolved to make it possible to find several new ways to attract eyeballs and build loyalty.
Digital marketing is critical in leveraging and managing this change. As a previous survey indicated, Chief Marketing Officers were preparing for digital to grow to 75% of marketing budgets by 2020.Image source
To overcome the competition, companies big or small cannot ignore the emerging trends. All of them are ways to streamline operations, enhance consumer experiences, and optimize lead acquisition. Services, tools, and techniques to enable all of this will be in high demand.Possibilities for Small and Medium Businesses in 2020
Clearly, the priority is to contain the immediate fallout of the pandemic. Workplace safety measures and supply chains are among the aspects that are at the top of most lists.
However, augmenting and boosting digital marketing initiatives should not be ignored. A study showed that although 72% of small businesses focus on increasing revenue, they also see great value in establishing new customer relationships (60%) and marketing and advertising (46%).
In 2020, more than ever, small and medium businesses can harness digital marketing services to:
The above, as you know, can be done much more efficiently and affordably than traditional advertising. In fact, 70% of consumers prefer to learn about a product or service through content and articles, rather than Ads.
This is why:
The aforementioned trends are only going to continue and grow in 2020.The New Digital Marketing Landscape
Five trends seem to be the most prominent in defining the world of digital marketing services this year.
Some of these began a short while ago, but 2020 is set to be the time when they come into their own.1. Marketing to Generation Z
Research has shown that by 2020, Gen-Z will account for 40 percent of all consumers, influencing nearly USD 4 billion in discretionary spending.
This is a generation that has come of age with digital content. It is savvy about issues like tone, language, and authenticity.
Values matter to them, and 68% say that it is important to do their bit to make the world a better place.
Therefore, a digital marketing campaign aimed at such consumers has to demonstrate purpose, personality, and a sense of meaning. It should emphasize experiences over products where possible.
Importantly, 53 percent state their favorite brand is able to “understand them as an individual.” And 76 percent want brands to respond to their voices and feedback. Responsiveness is a metric of a brand’s authenticity.2. Greater Personalization
Whether it’s Gen Z or any other generation, personalization of marketing messages is important in attracting interest and eventual conversion. Along with investing in SEO services, businesses need to pay attention to content personalization.
According to research, 80% of consumers are more likely to do business with a company if it offers a personalized experience.
In 2020, tools and technology will enable even more data-driven ppc management campaigns that will tailor Ads to individual likes and dislikes.
Automation and machine learning tools can enable even a small company to deliver uniquely personal messages.
Purposeful and relevant content, targeted and useful recommendations, and insightful use of data are the other aspects that will come to the fore.3. The Rise of Artificial Intelligence
The increasing use of Artificial Intelligence is shaping many of the ways in which digital marketing is evolving.
For example, it is being used to automate tasks, improve sales, and analyze marketing data in a pioneering new fashion.
Already, 54% of executives say that the AI solutions implemented in their businesses have increased productivity. And 61% of business executives say they are using AI to identify data opportunities that would otherwise be missed.
Another example is the way chatbots with machine learning capabilities can engage with previous conversational data to personalize future conversations.Image Source
According to Gartner, 85% of customer interactions in 2020 will be managed without a human. For customer service-oriented businesses, chatbots are going to replace a vast percentage of human involvement.
And apart from that, Artificial Intelligence is also expected to drive ideas for new products and services, reduce costs, optimize SEM services, and help businesses retain a competitive advantage.4. More Interactive Content
Interactive content has been a great tool in terms of attracting and retaining consumers. The ways in which it is used are going to expand in 2020.
Social media posts from companies will start to look quite different, and there will be a rise in branded games. Content that is smartly optimized for mobile phone screens will rise. As well as the content used for search engine marketing will be purely interactive.
Video marketing strategies have been seen as effective ways of engagement. In fact, 70% of consumers say they have shared a brand’s video online, and 72% of businesses say video has improved their conversion rate.
With the increase in the number of videos, marketers will be making use of the latest techniques and focusing on the right areas to deliver returns.Image source
Personalization is one of the ways in which videos will change. Further, a data-first approach to ensure that the right message reaches the right consumer at the right time is increasingly going to be applied to video marketing in 2020.
Though short-form videos are the most popular, some companies are also realizing the potential of longer videos in increasing emotional quotient.
Finally, videos will also be used across the social media and search engine marketing funnel to reach consumers at different stages of the buyer’s journey.
With greater personalization and automation, digital marketers are going to find even more effective ways to reach prospects and encourage conversions in 2020. This will have an effect on all sectors in a rapidly evolving digital landscape.
It’s no surprise that remote work has become a new norm across the globe. An influx of businesses has implemented remote work practices in the past few months, now allowing employees to work from home or other locations outside of the traditional office setting.
As more companies begin allowing remote work, it appears that the trend is here to stay.
While the benefits of remote work are clear–flexible work schedules, an increase in job candidates, and a healthier workplace–there are some downsides to consider. The ability to interact with coworkers, manage employees, and maintain productivity can all be more difficult when working remotely, than in the office.
Luckily, a variety of technologies are changing the remote work game by making out-of-office work a lot more like working in the office. Keep reading to find out what technologies can improve any company’s remote work experience.1. Virtual Communication Tools
Virtual communication tools are essential for making remote work a good experience. While traditional email and phone calls can get a company by for a few weeks, employees will quickly start to see the negative impacts of not being able to communicate with coworkers on a more personal level. A great way to avoid this is to implement the proper tools–like web conferencing platforms and chat apps–to promote regular communication across the workplace.
Web conferencing platforms like Zoom can be used to hold both formal and informal meetings from any location. Employees can use this technology to have informal coffee breaks with coworkers or to have client meetings. A web conferencing system allows users to see each other in real-time, which can reinforce coworker relationships and company-wide morale.
In addition to web conferencing, employees should have access to chat apps that allow them to ask managers or coworkers questions in real-time. Instead of waiting for an email to be delivered, with the chance that a coworker doesn’t check it for hours, employees can utilize chat apps to send a quick reminder, question, or thought with the response rate being much higher. Not only are employees more likely to get a speedy response, but they’re also able to engage in an informal conversation the way they would in-office.
Strong communication is essential for any business to have success, but it is especially important for companies to implement across remote teams where communication is more difficult.2. Process Automation Bots
Staying productive can be difficult for employees when working in a remote environment, especially when they have a variety of different, mundane tasks to complete daily. One way businesses, or even individual employees, can stay on top of their productivity game is to implement process automation bots to manage workflows and complete mundane tasks.
Businesses can implement this technology to automate repetitive tasks across the board. Process automation can complete semi-structured tasks like data migration and excel inputs to reduce the number of mundane tasks that employees are faced with each day. Reducing mundane work allows employees to focus on their thought-driven work, promoting over-all productivity across the company.
Employees can also utilize this technology on an individual basis to help them manage their workflow to promote productivity. Process automation bots can be customized to automatically open different sheets, tasks, and reports that employees may want to focus on at different points in their workday. Having this automatically set can help employees shift their focus and avoid working on one task for too long. This technology can act as a gentle reminder for employees to stay productive when they are working remotely.3. Project Management Apps
Project management apps can be used as a virtual project manager for employees working remotely. These apps are typically automated and overseen by a company’s project management team, lining up tasks and projects for employees. Using a project management app is especially helpful for keeping employees on task and ready to dive into the next project as soon as a task is completed. Nothing wastes time like waiting around for the next assignment and doing busy work to stay working.
Project management apps aren’t just good for keeping employees tasked and on track, they’re also helpful to project managers who are juggling different teams, clients, and coworkers. Project managers can use these apps to rank which tasks are essential and which can wait until later to be completed. This helps keep projects on track to meet deadlines and ensures that the company is delivering as much value as possible to clients.4. Performance Tracking Tools
It can be challenging to track and understand how productive employees are when they aren’t in the office. This challenge brings up questions about how employee performance can be accurately evaluated in a remote work environment. Luckily, companies can implement performance tracking tools to help them better understand how well employees are doing their job functions when they aren’t in the office.
Performance tracking tools can track employees’ time, activity, and project completion rate within the same platform so managers will have the ability to see a range of attributes that determine how productive an employee is. Many of these platforms can be automated and customized so they focus on specific aspects of an employee’s workday to gauge how productive they are compared to their coworkers or past productivity patterns.
While employees don’t like feeling “watched” or “analyzed” during work, knowing that their activity is being tracked to determine their performance holds them to a higher level of expectation that can help them stay productive when they aren’t actually in office. As long as employees understand what is expected of them and are aware of performance tracking, this tool can be an effective way to promote productivity and evaluate employee performance.5. Virtual Private Networks
Virtual private networks (VPNs) can be implemented by any company to help their employees maintain a secure internet connection, no matter where they work. We all know that remote work doesn’t necessarily mean working from home, but what happens when an employee connects to a publicly accessible wireless network? Sometimes, nothing happens. Other times, malicious players are waiting to use the public network to gain access to the employee’s device and all of the information on it.
When companies implement VPNs, they reduce the risk of malicious players gaining access to company devices. This allows workers to safely work from any location where there is a wireless internet connection. VPNs are essential for any company that wants to ensure that their data and information stays secure.6. Virtual and Augmented Reality
In a remote workforce, it’s likely that teams are spread out across different cities. When this is the case, it can be difficult to effectively onboard and train new employees without meeting up in person. When meeting up isn’t an option, virtual and augmented reality tools can be implemented to help effectively train new hires and get them ready to work as quickly as possible.
While these technologies might seem identical, virtual and augmented reality are different technologies, but they can be used in businesses to achieve the same goal. Virtual reality requires the use of a headset or device that places an employee in a virtual or simulated environment. Augmented reality typically comes in the form of an app that displays a virtual or simulated situation in the real world around an employee.
These technologies can be utilized to immerse employees in a simulated training environment to give them real problems, experiences, and tasks. Both of these technologies can be used to effectively train and prepare employees for their position as quickly as possible.
As remote work continues to be prevalent across industries, technology will follow suit to make it more convenient and seamless than before. Companies who want to promote a successful remote workforce should consider investing in some of these technologies that are changing the remote work game.
Everything is going digital. Every industry, every line of business. In a post-pandemic world, the transformation will only speed up. As businesses adapt and join the world-wide-web, the already crowded place becomes increasingly competitive. The web is a free place where even small businesses or even ordinary people can find success. The problem is that smaller businesses and entrepreneurs usually don’t have the resources to hire a lot of people.
That’s why there’s a lot of free solutions that help such businesses to have a shot at competing. No-coding platforms, free design tools, royalty-free images all serve the purpose of making the normally don’t have the chance to access such services normally.
One recent website, was one of the most exciting ones for us as it’s specifically about design. Humaaans, made by Pablo Stanley, is a free design directory but it comes with a twist.
Humaaans is a design directory of illustrations of people. You can mix & match hair types, postures, clothes, and many more to create your own unique illustrations. It’s an extremely clever project and it’s free! The style of the illustrations are geometric, lively, and matches the current design trends.
You can download the directory for free on its website but its creator accepts donation and considering the quality of the illustrations if you can afford to, you should definitely leave a tip.
We gathered a couple of images that summarize how the illustrations work and look like.We’re All Humaaans: A Few Illustrations
As we’ve mentioned before, you can create your own unique illustrations by mixing and matching various parts of humans. So, let”s have a look at how they would look.
We toyed around with the illustrations and the possibilities seem endless. This project is truly unique in how it might change the design processes of many online businesses, blogs, and websites.
Trends in the online industry show that 79% of the customers prefer to use live chat during their online purchases compared to email or phone calls. Amid these statistics, there are also some companies that haven’t yet integrated chat into their website.
In this article, we are going to know about the inside out of the growing trend of chat integration and reveal whether implementing it into your website is worth it or futile.Some Interesting Stats About Chat Integration & Its Results
Before going deeper into the article, let’s reflect on what the statistics say about it.
Well, if we go with the statistics, we can say that the integration of the live chat on the website attracts more customers and enhances customer experience and conversion rate. Let’s go further and know why chat in marketing plays a significant role and how it aids in your business.Customers favor Chat
Consumers really love chat compared to the Email ( It is and always will be an effective tool in marketing )and phone support. When asked why customers said, they prefer to chat because they get everything they want immediately within seconds. They don’t have to browse through the whole website to find any important information. As per the report, 79% of the customers preferred chat due to its convenience and effectiveness.
Chat helps customers ask important questions on the go. Unlike email, it takes little time to know any answers to the query. People know that in a phone call they have to wait for a few minutes or sometimes more.
Shoppers, when they are shopping, have tons of product-related questions not to mention the price. If your store has live chat options, your customer service agents can handle the customers effectively and help you convert the potential customers into buyers.Reduce Operational Cost
With live chat, it is possible to tackle multiple consumers at a time. Even, only one customer support person is enough for it. Now, just think of handling multiple customers by a single customer service agent on a phone? Seems impossible right?
The point is, by integrating Chat into your brand, you not only guarantee good customer experience but also save money and time for your business. You get enhanced output with less staff. You save the operational cost of new resources which could be better utilized in other important stuff of your business.
There is no need for hiring more staff. All you have to pay for is the monthly subscription charges to the chat company which is much lower than hiring, training, and managing new resources.Better Understanding of Customer Psychology
Through chat, you know more about your customers because you are interacting with them naturally and in a more casual way. Therefore, you can extract their behavior, their likes, dislikes, their age, and other important components that help you understand your customers.
Also, through chat, you can guide your customers for purchasing the right product or service. If a customer wants to purchase something, and you think there is a better choice available that is cheaper, then by suggesting that to your customer, you introduce trust into them. They would think you as a brand that actually helps customers to find the ideal product without caring too much about the money. So, chat allows you to downsell your products by gaining the customer’s trust.
Not only downsell, but if you think your customers should buy another product that is better for their preference although its price is higher than their budget, then you can suggest them. They may think of purchasing that quality product irrespective of their budget. So, chat allows you to upsell your products or service.Helps Reduce Product Returns
There are high chances of conversion rate if a customer that comes to your website understands your product better. Often, business owners confess that due to their poor website design and lack of proper navigation, users leave the website.
In this situation, the live chat comes as a silver bullet solution for your business. A customer support representative can ask a casual question to customers about product preference. E.g I see you are searching for this product and its price. How can I help you? Or seems like you are not finding what you are looking for, let me help you. This kind of casual tone makes customers believe that there is actually a live customer support team that is interested in helping them find the best product.
One thing you must remember that your chat should not be forceful and aggressive and disturb the customers during the purchase. Your customers should be able to minimize the chat box when they want. Also, let your customers know that the small chat button on the bottom right corner would be there when they have any queries. So the more a customer knows about your product, the less is the possibility of returning.Expand Global Reach
If you are thinking of your service or product to reach an international market, then having a multilingual chat could be a good step.
There are many countries that prefer to read and talk about their native languages. By providing customer support in their language, you connect more with them. It allows companies to break the language barrier and sell more products with the help of live chat. Customers should be able to select their preferred language and start asking what they want to know.Get Advantage Over Competitors
As I have told you earlier that it is surprising that today many companies still haven’t integrated live chat into their business. By doing so they are missing out on a massive opportunity to gain more buyers for their products or services.
However, it does not mean you should shut down your phone support as phone support is also imperative in case of a clear conversation.
However live chat should be considered as another supporting channel for conversion besides phone support.
Check out this image to understand
Now, if you offer live chat support and your competitors don’t, then you definitely have an edge over them and it will reflect in your lead conversions. Customers will know the difference between your competitors’ and your website.
So these are the few of many advantages of live chat in your customer support strategy. Let’s know how to maximize the benefits of live chat for your brand.How to Get Maximum Benefits Out of Your Chat Support
Here we have listed some points you should follow while you are using chat for customer support.
Now you might ask which live chat service or company I should choose to integrate in my website. So, I have carried out research and come up with these popular and effective chat services that many small businesses and large businesses use.1. Drift
Drift is a leading conversational marketing tool that allows you to generate more qualified leads without forms. Apart from the Chatbots and live chat, the one thing I love about this service is their schedule meeting option. Through using a scheduled meeting option a customer can arrange a brief talk session regarding their business with the company’s sales rep.
If your goal is to incorporate only one to one chat with customers, there is a free plan available in Drift chat. Other plans have more features for sales & marketing teams that are charged annually. The pais plans Essential and premium plan respectively charges $400 and $1500 per month. There is also a custom plan which lets you choose only needed features and tools.2. Crisp
Crisp is yet another freemium live chat platform service that provides its ingenious live chat services to small businesses. The chatbot provider company provides its services to startups, marketing teams, sales teams and customer support teams to generate more quality leads and convert them through it.
By integrating Crisp chat, you can not only provide customers with personalized chat support with live chat but there are also crisp chat bots that provide automation in the customer support. You can also build personal and modern conversational experiences with videos and GIFs. Moreover, Crisp chat allows you to send file image documents through the chat and connect to social media platforms like facebook & twitter. Your customers can play an offline game named Crispy Bird in case of internet problems.
Price: Basic- Free
Pro- $25 per month per website
Unlimited- $95 per month per website
Fresh chat is a live chat service of the company named Freshworks which also provides a suite of other marketing and sales solutions. The chat app allows you to chat with the customers using customer support agents or AI powered bots. It also provides customers timeline view, in-app campaigns, customizable bots, and more to get more users.
The service helps your team by allowing us to use smart plugs, labels, private notes and desktop notification to be more productive. Freshchat comes with many pricing models with the free version.4. Livechat
Live chat is considered as the industry leader in the chat domain. You can simply integrate with your WordPress site using its plugIn.
Livechat provides live chat support apps you and your customer support agent can use on your desktops, laptops, mobiles and tablets. That means you can chat with your potential customers on the go. You don’t need to log in to your WordPress dashboard.
Also, the app has the facility of adding surveys from before and after the chat session. So you can know how your support team is doing. It integrated dozens of other services like CRM software, Zen desk, Google analytics, and other email marketing services. The speed of Livechat is considered to be the best compared to other Chat services. It opens and closes instantly.
Its basic plan comes with $16 per month per agent billed annually but if you prefer paying monthly then it will be $19. Also all plans have a 14 days free trial period so you can understand the platform.5. Chaport
If you are searching for the free live chat support service for getting more customers then Chaport is the best alternative to Crisp. They have a free forever plan with unlimited chat, history, notification, unlimited registered operations. It allows 5 operators online at the same time.
Chaport includes all the basic requirements, live chat support for mobile devices, report & analytics, and third party integration with tools like zapier. Paid plans have even more features.
The company also offers a free plan and a premium plan starting from $9.80 per agent / month.You Can Build Your Own Live Chat App?
Yes, you can develop your live chat app as per your requirements, designs, and features.
It is not necessary that you can only purchase the subscription-based chat service for your business. You can add any features you want to convert more website visitors to buyers. The benefit of creating a custom live chat app is that you don’t need to pay a monthly charge for it and have access to unlimited customer support agents. In the subscription plan as your business increases, you need a bigger support team and hence a costly plan.
The cost of an app for live chat is worth it because it increases your conversion rate as high as 40%. You can approach any popular mobile or web app development company who can build you a chat app as per your requirement.Conclusion
Implementing live chat in your business is imperative for your business, especially in this competitive market. As we have seen in this article there are innumerable reasons you should integrate chat in your business as soon as possible.
Live chat has a great effect on the quality of the service you offer to your customers which will ultimately result in better business.
Do you use live chat for your brand? What are the results you have got with chat integration? Comment your opinion about it.
In 2018-19, experts predicted the directions of growth, changes in the scope of the industries, and most importantly, the emerging trends in consumer behaviour.
Brands created marketing strategies based on these well-calculated predictions that were the results of data and trends. Global investors invested billions of dollars in different industries hoping that the year 2020 would be the year of great ROI.
Everything was going more or less according to the plan until China’s WHO office reported the first case of an unknown virus on Tuesday, 31st December 2019.
Within the five months of the first officially registered case of coronavirus (COVID-19), the global pandemic has shaken the world upside down, expected trends and predictions have gone out of the window.
The global lockdown resulted in a loss of jobs and negatively impacted the GDPs of every country. Among the global chaos and uncertainty, few industries flourished and achieved their growth predictions. eCommerce and Web Hosting (PHP Cloud Hosting and Managed or Dedicated Hosting) are among the fortunate industries which are doing well despite the prolonged lockdown and ongoing pandemic.
The growing eCommerce industry is one of the major reasons why the web hosting industry is doing well. Now, more than ever, brands are focused on quality online presence and ensure flawless eCommerce experience. Delivering a great UX and UI requires a powerful and extensible hosting infrastructure.COVID-19 and eCommerce Industry
The COVID-19 pandemic is the defining event of the year 2020 and the implications are being felt as businesses remain closed because of the lockdown. Taking businesses online is the only option to sustain operations. In many cases, the process of transitioning businesses to the online model is really easy as modern eCommerce platforms very effectively mimic the processes of offline businesses.Changing Consumer Behavior
Along with the new wave of online trends, one of the most significant trends is the changes in the behaviour (what they buy, how, and when) of online buyers. The focus has moved to bulk-buying (because of unsure conditions) and brands need to accommodate this change in their online commerce industry.eCommerce fueling the Web Hosting Industry
In 2018, the web hosting industry was predicted to grow at 13% CAGR and one of the key drivers of the market growth is the growing eCommerce industry. The market is expected to add $72.79b by 2023. With the current global conditions, the industry seems to be reaching the 2023 numbers much earlier because of the induction of local brands and small businesses focusing solely on the online business.
Businesses that were operating out of small product pages on Facebook or Instagram now aim to organize themselves better in order to compete with thousands of similar competitors. It goes without saying that these emerging businesses will be the new face of eCommerce and will bring in new customers for the hosting industry.Competition Within the Web Hosting Industry
Web hosting industry reached the saturation point in 2019 when we have big names in shared hosting (GoDaddy, NameCheap, Hostgator), cloud IaaS (DigitalOcean, AWS, and Google Compute Engine) and many providers with several hybrid infrastructure models. Add thousands of their resellers and affiliate sellers and you can imagine the density of offers and choice. The only thing that distinguishes a web hosting brand from the rest is the quality of customer support and flexibility of operations.
The competition is by no means over as brands transitioning to online commerce continue to fuel the web hosting industry. This is a positive sign for eCommerce businesses as well, because, in order to get more business, web hosting brands have to increase their quality of services and deliver them at very competitive pricing.What to Expect in the Rest of 2020?
To be fair, this is a difficult question to answer because COVID-19 conditions are changing very quickly. China has removed the lockdown in Wuhan, and counties like New Zealand and Australia have managed to contain the spread of the virus by implementing early lockdown strategies. As a result, these countries have been able to resume day-to-day business. However, the global business centres, the USA and Europe are still fighting hard and trying to contain the epidemic ASAP.
Ecommerce and web hosting industries are going to flourish and grow rapidly in 2020 and onwards. There is no denying the fact that the eCommerce industry has become more competitive because of the influx of new brands. Add the changes in consumer psychology to the mix and you can easily imagine the stiff competition that would benefit both the consumers and the overall eCommerce industry.
For eCommerce businesses, this is a time to experiment with new strategies in order to adapt to the change and tweak operations to capture a larger piece of the pie.Conclusion
eCommerce and web hosting industries are rapidly evolving in the ongoing COVID-19 crisis and it is too early to fully understand the magnitude of the impact. However, experts are certain about fast track changes in both industries.
For entrepreneurs, this is a good time to get into the eCommerce arena with new ideas and experiments. What worked for the industry just six months ago is simply not valid anymore. With the right strategy, the eCommerce industry can be disrupted all over again.
Let’s keep a positive stance on the overall global conditions forced by the virus by allowing the businesses to grow along with the change.
What do you think is the biggest opportunity available for vendors in both industries? Let us know in the comments below.
The lockdown due to Covid-19 has changed the entire ways in which the business world is operating.
So reaching out to potential clients or customers for your business has to be made through innovative ways during this Covid-19 season. Investing in UX is regarded as highly relevant during this quarantine period to reap higher benefits.
Well, we will see how a perfect UI/UX interface for your online business platform will help you with this blog.
Keep reading!Why is the UX design process important for your business during COVID- 19 Lockdown?
The term “UX design process” has been doing its round in the online platforms during the lockdown. Why so?
It’s only because the business world has understood the value of having a real good UX design. Many of the leading UI/UX designers have opined the same. Some of the significant benefits they do have are discussed below.Advantage 1: Investing in UX design helps to reduce your overall costs to the maximum.
How? Well, when we start the UX design process, there is a lot of research, analysis and testing is done on the matter. This helps to implement the output product with ease. No further care has to be given in the process in later stages of development. The study we conduct during the UX design is with utmost care. They are designed in such a way that all the aspects are given a touch during the process.
More and more companies have begun to realize the importance of cutting costs to the core so that they can invest the saved amount on various other aspects. For a business to survive in the present competitive world, especially during the Corona Lockdown, reducing operating costs plays a very significant role.
Also, note the point that redesigning a product is much easier when compared to changing the product in the development stage. Another highlight is rectifying the usability issues, which forms the primary headache while developing a product. User design process takes care of the same very much efficiently. An efficient user design agency will be creating a prototype, and hence it gives us an exact feel of the ultimate product developed.Advantage 2: User Experience helps you to increase your leads and thus convert into potential customers.
Have you ever wondered how some business firms do acquire a lot of business even during this Corona Lockdown?
Yes, it is by following a perfect UX design strategy. They do attract the customers even during a crisis. Despite the situations, businesses need to stay active. There will be persons who require their products and services. The thing one has to do is to find the right people! Business owners need to promote their products to the public. A perfect User design approach will help you to reach out to your audience with ease. Optimizing your business website or mobile apps in accordance will help you to do the same. The user should not be tired of searching for the services they require. We should make it simple and attractive.Advantage 3: UX design improves your SEO rankings!
A perfectly executed UX design boosts your SEO rankings, which is very much needed for the hour. Perfect SEO rankings mean more business in return. The leading search engine Google gives more preference to the websites that have a better user experience in their search results.
The latest update of the algorithm released by Google has clearly specified its need for having attractive and useful UI design for websites.
We cannot blame them or the same, because they need to provide the users with the best possible results. So if your business website has a highly satisfying user experience, then the rest is excellent!Advantage 4: UX design improves your brand loyalty.
If your online platform has a great user experience, it helps to retain your customers. They begin to trust your instincts and naturally will come back to you every time they need your product or service. Once the customer base enlarges, your business will create a brand value for itself. User experience creates fantastic experiences for the user by interacting and responding with them by practical means. That’s why user design is very much crucial for your brand loyalty.Advantage 5: UX Design increases word of mouth referrals.
Word of mouth referrals do have its importance during this digital era too. A person will be interested in opting for your service if someone who they trust promotes your business. We all would usually recommend something best for our well-wishers. Hence, if a person finds your product or service appealing, they will transfer the details to another person.
But have you thought about how UX design helps in the word of mouth referrals?
It’s done through social media promotions, user reviews, and other interactions through the various digital platforms. A good UI/UX designing team will give space for sharing the business products or services through social media platforms. All these good ratings and reviews ultimately help you in capturing better business in return!Summing Up
User Design process is one of the best ways to attract more customers and thus improve your business. It not only helps to promote your business but also helps to increase your brand loyalty, SEO rankings and much more. But this is all done by creating not just fantastic user experiences but by making the end user’s lives easier!
Investing in UX is worth it, especially during the Covid lockdown and the advantages mentioned above do reinforce the same. Contact a leading UX consulting company if you are interested in creating an amazing user experience for your online business!
There are a lot of different WordPress themes for different purposes on the web. Usually, while choosing the theme we pay attention to such criteria as loading speed, customization tools, pre-made layouts, compatibility with page builders, etc.
In this article, we would like to compare three of the most popular free themes. We have picked Gutenix, Astra, and OceanWP themes to compare them and help you choose the best one for your project.Gutenix FREE WordPress theme
Gutenix is a fully customizable and flexible WordPress theme that suits any website topic. It will become a great platform for introducing your business and services. The great addition is that the theme is compatible with the latest versions of WordPress and its most popular builders such as Gutenberg, Elementor, and Brizy. Being WooCommerce-ready Gutenix allows you to build not only portfolio websites but also websites for online selling.
The website based on the Astra WordPress theme can be simply customizable without any code lines. It will be a good bonus, especially for non-experienced developers. With this theme, you are free to choose any builder you want and like the most. Astra supports integration with your favorite WordPress tools like WooCommerce, Yoast, Toolset, etc. Set free your imagination and build a strong web platform using this theme.OceanWP Free Multi-Purpose WordPress Theme
Looking for the perfect theme for your website? Then check OceanWP WordPress theme with lots of advantages and features inside. With its help, you will be able to build such types of websites like portfolio, blog, business platform, or WooCommerce site. The theme is fast and translation ready that are the important features for users. OceanWP allows you to build the pages with Elementor, Brizy, Beaver Builder, Divi, etc.Impress with high performance
Each of these free themes can boast of light weight and cleanness. They were built with high speed and SEO in mind. No one likes it when the website loads endlessly. Users usually leave the sites that load more than three seconds. With Gutenix, Astra, and OceanWP you will never face such trouble. We have tested them with the most popular speed testing tools and the results are impressive.
Gutenix loading time takes only 0.9 s. Google Speed Insights theme test has shown a 96% speed score. OceanWP is as fast as Gutenix, and the speed score of the theme is 98%. Astra has the 400 ms loading time and 95% at the Google Speed Insights as you can see.
Gutenix, Astra, and WPOcean themes can be deservedly named the best free WordPress themes to work with, for their high speed and performance optimization. With their help, you can effortlessly build a strong and powerful website that will reach the top of any search. Moreover, all of them are SEO-friendly that is also important for high ranking.Explore customization options
Despite the fact that the Gutenix theme is newer on the WordPress market, it includes a huge number of customization options and several pre-made posts and pages layouts. Using live customizer you can apply the changes and preview them simultaneously without reloading the page.
Gutenix allows you to apply a fullwidth container or change the sidebar position (right or left). Find there 8 unique header styles and more than 650fonts on-board. Using them you can make your text more attractive, eye-catching, and readable.
Using WordPress Customizer you can also successfully attune Astra theme according to your tastes. Pre-made header designs, built-in pages, posts, and other website parts layouts. It also has a few header layouts are also at your service. With Astra theme, you have an ability to manage the content and meta of your blog page, change its width, etc. You can also preview the changes in real-time.
Talking about the OceanWP theme, it provides users with a simple and time-saving customization process. It is equipped with an intuitive interface and few essential blocks. To expand the process of website building and enrich the pages with a diversity of additional blocks you can purchase an extension bundle.Responsiveness
As the majority of users often check the websites through tablets and mobile devices it is very important to choose the responsive theme. Using Gutenix, Astra, or OceanWP theme you can be sure that your pages will look great on any screen size you need. While customizing themes in WordPress customizer you can check the page view on desktop, tablet, and mobile.
The good bonus is the fact that Gutenix and Astra themes are compatible with any existing web browser.Support included
Downloading Gutenix and Astra themes you will get an extended documentation where you will find all the necessary information about theme features and working process. Their developers have described all steps and niceties of working with their products. Especially it will be useful for those who are not good at website building.
Free after-sale support service is also included in all themes. The OceanWP theme comes with professional and fast support. Gutenix and Astra, besides the support system, also have the Facebook chats.
Each of these themes is good for exploitation and will become a great base for your future website. Which one to choose it’s only your decision. Following our overview, you can decide which aspects are more important for you and which theme is more fittable to your aims.
In these difficult times, we are facing all sorts of new challenges, worrying about and being away from loved ones, virtually having no social life, and for some, working from home.
Though it seems like a dream at first, typing away on your laptop, staying in your pajamas and rocking a messy ponytail, and endless snacks (who needed the office’s cookie jar?), you eventually get the reality-check you didn’t know you needed. Working from home is hard, disconnecting from your work life becomes trickier, and motivating yourself to continue when you think you deserve to make yourself a chocolate cake, are just some of the challenges you may face.
There are positive sides to working from home when done correctly – 85% of businesses that have implemented flexible work locations have said that this has made their company more productive. What if your work could transform your way of looking at things? And help your company on its way to success!
As working from home is set to become the new work life for many of us, here are some of the tips and tricks of the trade to stay productive. Y’know, instead of sipping copious amounts of coffee and scowering ASOS for clothes you and I both know you won’t wear until the lockdown is over. Time to take those sequin dresses out of your basket…1. Create a routine
First things first, you need to create a routine. You may think that you can just take tasks as they’re thrown at you, but you need to find a routine, like the one that helps you achieve all your goals in the office. If your home life is organized, then your work life will match.
Start off your day with a simple routine, as if you were off to the office – make your bed, take a shower, have breakfast, and even get ready in your office outfit. It creates structure throughout the day and makes you feel ready to sit down and get to work! It also makes you feel at peace and motivated.
Start off by making your bed, jumping in the shower, throwing your hair up into a bun, just little things that will make your day seem more structured. For your commute – walk to your kitchen and grab yourself some breakfast, take time to chill out, before starting your day with a fresh pair of eyes.2. Avoid the temptation
It is tempting to stay in pajamas all-day everyday and forget any memories of what a pair of jeans feels like. However, staying in pajamas or gym wear will definitely not help your productivity, in fact, they will slow you down and make you feel sleepy. At least don a dressy top for your Zoom calls, and wear a pair of jeans from time to time, to feel empowered and look like you mean business, even on those down days. Would you wear pajamas to the office? No! So there’s your answer.3. Create a workspace
Working on your bed, slouching back into the depths of your sofa, may seem like a cozy and simple way to get on with work, but is that actually going to help? Finding a dedicated workspace will make you more productive, especially having a special place to sit comfortably. Be comfortable but professional – this will boost your productivity and your mood. On Zoom calls, you’ll look put-together, because your colleagues don’t really want to see you slouched into the depths of your couch. This is one of the many ways you have to discipline yourself when working from home.
Make your workspace more interesting – if you’re lucky enough to be able to transform a corner or a room into an office, get in some cute stationary and plenty of literature to read to get you inspired. Drop in a few self-development books and trusty files to help you on your way to working from home success!
However, keep your workspace professional, 11% of people surveyed and working from home in the US noticed something unprofessional in the background of a colleague’s video. Keep partners out of sight when possible, and don’t show off the washing up left over from the night before – that’s a no no!4. Dedicate some time to your appearance
Who is going to see you when you’re at home? Well, between Zoom calls and Whatsapp group conversations and the odd Facetime in the evening, you’d be surprised!
46% of people surveyed and working from home in the US admitted they spend more time on their personal appearance before a video call.
Why stop at video calls? You are allowed to feel glamorous even when you’re not sitting in front of a webcam, treat yourself to a pamper session with a brand new hairstyle – give those hot rollers for a trial spin and find new hairstyles to rock when the lockdown is over. Now’s a better time than any to brush up on your skills.
Follow YouTube tutorials, and the beauty experts on Instagram to be more beauty independent. Learn to finally ace contouring and highlighting, try new makeup looks or even learn how to color treat your hair from home. You’ll soon be able to give your friends and family makeups with your new-found skills!5. Be disciplined
As well as incorporating a routine into your personal life, you need to be disciplined in your work life. Treating yourself to a two-hour rest for half an hour’s work isn’t the key to a successful day! Instead, keep motivated, and be tough on yourself, prioritize your tasks so you keep within your timeframe all whilst achieving your daily targets.
Creating even breaks all whilst getting your daily tasks done will pave the way to a hard-working and successful lifestyle. Whilst creating structure, create one for your tasks – for every task, give yourself a break to have a quick walk outside, or in the house, and give yourself a breather. You’ll come back refreshed!6. Disconnect
The problem is from working from home is that when you feel the work is piling up – when do you stop? Continuously working without any time for yourself is neither productive or satisfying. We all need to switch off and take some time out for ourselves. “I’ve also enjoyed taking advantage of my extra free time. I feel like I’m always on the go, so it’s been nice being able to catch up with friends I haven’t talked to in a while, watch TV shows I’ve been wanting to see and exercise more often” says All Things Hair US’ Caitlin Reddington.
Take that time out for Facetimes with your friends and family, playing games online (Skribbl is fun to play with 10 of your friends online), meditating, getting more active and trying out those YouTube workouts you’ve had in your “Watch Later” list for the past 6 months… Whatever makes you happy – do it!7. If you can, go out
Within reason, getting some fresh air will make you feel a lot more human. Whether it’s just heading to the shops for some essentials, or going for a jog, getting a few sun rays and seeing the great outdoors will boost your confidence and make you more positive during these strange times. Use your lunch breaks to head to the park and get some fresh air, it’s soothing and relaxing, even after manic days where work does not seem to stop piling up! Once you’re back at your desk, you’ll feel ready to face whatever work throws at you!8. Be grateful
Though working from home can get you down, it’s time to be grateful. How about setting up a journal for you to write about what you’re grateful for each time? Or things that have made you smile? The world might be bleak right now but you can bring some joy to your life.
Don’t let the trivial stuff get you down, and enjoy the little things! Don’t take the little things for granted, things that make up your regular daily routine. Whether it’s walking to the office, or grabbing lunch with a colleague, you’ll appreciate it a whole lot more once this difficult period is over! Now is also the good time to shake off those unnecessary fears, we are all worried or scared of something – but some of them are really just trivial. Learn to love the little things, and shake away the first-world woes we are used to whining about!
Appreciate your loved ones, make time for them, even when you can’t see them face to face, create a feel good playlist, and watch museum tours online to keep in a positive and fun frame of mind outside of work too!9. Learn something new
Use your spare time to swot up! Learn a new skill and feel even more productive. Finding a new language could help you deal better with working from home as it will help you challenge yourself. It also has health benefits – research shows that older people who speak several languages are less likely to develop symptoms of dementia. The bilingual brain is more concentrated on the job in hand – so skills like these will help you remain focused at work too!
You can alternatively learn an active skill – get into yoga on Instagram lives, subscribe to your gym to watch work-out videos on social media, use this time to become a better version of yourself! Others are brushing up on their cooking skills – cooking is therapeutic and rewarding, whether you live alone or with someone, it’s a real pleasure to cook something tasty during this difficult time. Once you’re back in the office, you’ll impress everyone with your 5-star cooking!10. Avoid interruptions
When isolating with your family, roommates or a special someone, sometimes things can get a little crazy. Perhaps your roommate is having a Zoom call themselves, the kids are running all over the place, or the pets are causing havoc – the important thing is to have no interruptions or distractions. Find a routine that will allow you and your loved ones be productive, all whilst making it fair. Otherwise, you won’t get into deep work, and will put off all the hefty tasks that you have been trying to avoid for weeks.
Also, only give yourself a break once you have finished a task, stopping and starting mid-way will be very distracting and it will be even harder to get back to work!11. Do take breaks
Of course, we’re not saying to not take breaks at all! In fact, separating each task with a break is important to allow you time to let your mind wander, maybe even get a snack and a drink, send a few texts before getting back to work. If you spread out your breaks evenly, then you won’t have to worry about being distracted as much. According to an Airtasker survey, the most effective way to remain productive whilst working at home was to take breaks (37%). Look out for each other – if you feel that your colleague is sounding a little drained, get them to take a break and look after themselves, show some solidarity!12. Keep in touch
Though the idea of incessant Zoom calls worries you, it’s good to keep in touch with your team to boost team moral but also help everyone feel like they’re on track. Team calls also help you all know what you can improve on and what is coming up – video calls are great for feeling closer to your colleagues and reconnecting during this time apart. For those of you who are a little camera shy, then audio calls and Whatsapp group conversations will do the trick!
For a fun take on the work group conversation, we also recommend creating a non-work related group chat with your colleagues to keep in touch with them and send your favorite memes and videos, perhaps even share your new recipes – it reunites the whole company and creates a special bond between you all! You can even make new work friends!