When going to any site, the user does not start by reading the content, he evaluates it visually by means of scanning.
To create a positive first impression, consider every little thing that can affect it. All of the most visible elements should create the correct impression of the entire company/store. To do this, you should start by researching the best fonts for websites and by looking at the overall design quality of your site.
The design must be fully built to influence the subconscious interest levels of a potential user as well as the conscious ones in order to fully get their attention and ignite their curiosity to continue browsing your site. Today we’re going to take a look at the subtle details that can go a long way in organic design.No. 1. Detailed design
It is necessary to use the best fonts for websites, colors, shapes, buttons, and other little things. All of them should be thought out, form an overall beautiful visualization, and reflect the corporate identity corresponding to the company/store. These small details affect the perception of users, if they are not chosen correctly, you will mislead people. It should be intuitively clear what and how the site is arranged, otherwise it will be closed when the first impression is formed.
Use 5 simple techniques to improve your design:
Use each of them or choose the most suitable for the site. Aesthetic convenience gives the impression that the product/service itself is just as beautiful. An attractive website builds more credibility and improves the user experience.No. 2. Errors
Even a great website design can be ruined by one small mistake. Check the site for faults before and periodically after implementation. If users notice them in front of you, they will leave and are unlikely to return.
The most common misprints in the text, problems with loading media files, and the appearance of dead links.No. 3. Adaptability
Today, each user uses several devices to access the Internet. Therefore, your site should be adapted to each of them. For example, if you made a design only for a PC, then you will lose some of the clients who use mobile devices to access the Internet.
All information should be displayed correctly on the page. Remember that some users use mobile devices to visit the site in order to search for contact information or check the value of goods. Adapt the design so that this information is in plain sight. In addition, it is better to make larger interactive elements for mobile gadgets, this will simplify the interaction process for users because of the small buttons, they constantly have to zoom in and spend a lot of effort.No. 4. Simplify page scanning
The design of the site should be light and easy to read; on the first page, you should not add walls from the text. After a positive first impression, the user will go exploring further. For a comfortable experience, build the right hierarchy so that the person can find what they are looking for without difficulty. Cyclic visualization should consist of logical links interconnected.
The structure of the rest of the site should also be simple. If the volume of text is large, it should be divided into headings and subheadings, have listed, and be divided into paragraphs with additional spaces. User-friendliness is paramount for browsing the entire product. The effectiveness of communication with the client is the goal of the design, so all content and elements should nudge the client to make a deal/purchase.No. 5. Integrity
A website is like a shopping mall, which is filled with signs, has a holistic structure, and is adapted to the different flow of people. Evaluate what the user will see first and where they want to go. If the site will sell a service, there should be elements of insight that will redirect the person to a page with prices, details, and ways of making a purchase.
Don’t make your website travel a difficult quest – it is repulsive and leads to a negative experience. It is better when the design is filled with a minimum number of clicks, then the client will be effective and quickly decide to make a deal / purchase.No. 6. Start over
Step into the shoes of the users and imagine how you see an ideal site, what it should contain and how to present the product/service. This will help to build a picture of “what and where to place”. Add whatever seems convenient and go back to the beginning of the analysis several times until you get the perfect picture.No. 7. Navigation
The user needs to open all the roads and offer to go along them. Clear navigation with fast transitions and easy-to-use positioning of all elements creates a balance of convenience and passion. Any action should not be burdened, even if it is “unsubscribe” or “return of goods”. Do not give users multiple moves and difficult steps to get what they want, otherwise, it will provoke them to leave the site forever.
All interactive buttons must show that they are clickable and vice versa, if a word or button is highlighted, but does not lead to a transition when clicked, this confuses the user.Conclusion
Be a perfectionist and think over the site to the smallest detail, because each of them affects the quality of the user experience. Remember that the latter initially evaluate the site only visually, so implement a holistic and aesthetic appearance in the design that reflects the values ??of the company / store.
Make a balanced user interface adapted to different devices and thoroughly check the site for errors before implementation and throughout the entire work. The user should immediately see how convenient and useful the site is, then he will continue to interact with it and is unlikely to say goodbye.
Facebook has become one of the greatest ways to bring your products to your customers. It allows you to display products through a Facebook business page.
Therefore, you can promote your products via Facebook ads or posts on a business page. The advertising, remarketing, and retargeting capabilities of Facebook are incredible.
While running a WordPress-based online store, Facebook advertising capabilities will bring you the best output according to your budget. Hence, you need to learn how to install Facebook Pixel on your WordPress website. That is because it’s crucial for online businesses to reach the right audience with the right product.
In this article, we will guide you through the processes of installing Facebook Pixel on your WordPress site. This step-by-step guide will assist you in running your online business smoothly via Facebook pixel.What Is The Facebook Pixel?
On Facebook, you will find various advertising tools with unique features to help you grow your business. Facebook pixel is one of those tools where you need to invest some time to understand and utilize it. Therefore, you need a clear understanding of Facebook Pixel before using it on your WordPress site.
Facebook Pixel allows you the options to understand the behaviors of your site visitors while they are using their Facebook account. Therefore, installing the Facebook pixel is a must if you are running an online store or promoting via Facebook Ads.
By using Facebook pixel on your WordPress site, you can:
Let’s say you are not willing to promote products via Facebook Ads; still, it is essential to insert Facebook Pixel on your site. Why? By pixeling your visitors, you will get an idea about the product preference of your site visitors. As a result, you can advertise to those visitors and set up an ad campaign accordingly.How does Facebook Pixel Work
The Facebook Pixel and Google analytics both work almost in a similar way. How?
Let’s pretend someone clicked on your ad, was taken to your online shop, and bought your product. As a result, the Facebook Pixel will be triggered, and you will get a report of your customer’s activity that just occurred. Additionally, you will get a specific report on your customer’s actions on your Facebook Ads (clicks, shares, buying via ads), thanks to the Facebook Pixel.
In the future, you can easily target all your customers again, utilizing a custom audience. Moreover, the Pixel feature isn’t just assisting you in targeting those who completed the purchase process. It also allows you to target shoppers who only clicked your ads, showed some interest, added products to the cart, and left without purchasing.
All the customer activities on your site are called “events.” There are 17 standard Facebook events that usually take place on a website. Standard events can be utilized to track conversions & optimize them and increase the audience. The standard events for the Facebook pixel are listed below:Website action
You can customize the standard events by adding a few extra lines of code that are called parameters. Therefore you can add more factors such as – The worth of a conversion event, event, content type, and long-term value that was predicted. As a result, you will be able to track pixels for a specific scenario. For example, finding out the specific category that was viewed by your customers through the tracking pixel.The Process of Installing Facebook Pixel on WordPress website
Now that you’ve learned what is Facebook pixel is and how it works, it is time to get to the main point. Let’s hop into the process of installing Facebook Pixel on your WordPress website following the easiest process.
There are two different methods of adding Facebook Pixel on your WordPress website:
First of all, sign in to your Facebook account and then head over to the Facebook Business Manager. Sign in and then click the hamburger icon on the upper left corner of the page beside the heading “Business Manager.” A menu will open up where you need to select Events Manager > Pixel.Step 2: Selecting the Pixel Setup Method
After clicking on Pixel, a page will appear with the heading “Create a Facebook Pixel.” On this page, you have to click the button – Create a Pixel.
Now you can enter your preferred name for the Pixel and provide your website URL (Option). If required, you can change the name of the pixel later. After providing the information, click Continue to proceed further.
At this point, a pop-up box will appear, including a message “Download Your Pixel Key” after getting a message about the progress.
From the pop-up box, select the Use an Integration or Tag Manager between three options.
By Clicking the first option, “Use an Integration or Tag Manager,” you will be presented with another pop-up window that will offer your different website solutions such as WordPress, Wix, Shopify, BigCommerce, and more. As you are going to set up Pixel for your WordPress website, select WordPress from the window.Step 3: Facebook Pixel plugin Setup Method
In this step, you have to download the Facebook Pixel plugin in order to install Facebook Pixel on your WordPress website. After selecting WordPress on your previous step, you will be given an option to install the Facebook Pixel plugin via a pop-up window. Click the Download button to download the Facebook Pixel Plugin.
After downloading the Facebook Pixel plugin, you have to upload it and activate it through the WordPress dashboard. Therefore, you have to sign in to your WordPress website and then head to Plugin > Add New section by clicking those.
Now, click the “Choose File” button and upload the plugin by selecting it from your download directory. After selecting the downloaded plugin, click the “Install Now” button. When the installation process is finished, click “Activate Plugin” to finalize the setup process.
Within thirty minutes, head back to the Ads Manager. Click the Breadcrumb on the top left corner of your screen and head to Data Source> Pixel. Now you can see pixels that you’ve created. Just beside (right side) your pixel name when the dot becomes green from red indicates that your pixel is successfully activated.Installing Facebook Pixel on your WordPress Website Manually
In case if you don’t want to install Facebook Pixel via a plugin, you can complete the whole process manually. The process is not as complex as it sounds. You can follow the process stated below:
Let’s start this process by heading to the Pixel tab on Facebook Ads Manager. If your Facebook Pixel is not ready, we recommend you to follow the previously stated Step 1 and step two at the beginning. Consequently, you have to select the manual installation process and for that, firstly click the “Create a Pixel” button.
Now on the pop-up window, select the “Manually Install the Code” between three options.
Right after selecting the manual installation option, you will be presented with the Facebook pixel tracking code. This is the piece of code that you need to use on your WordPress website. Therefore, keep this code copied on your system.https://codeless.co/add-facebook-pixel-to-wordpress/ Step 2: Inserting the Pixel Code
Sign in to your WordPress dashboard to manually insert the pixel code in your WordPress website. Now, go to Appearance > Editor, where you will get the theme’s header.php file. You can search out the </head> tag easily from the header file.
Before the </head> tag, paste the Facebook pixel code and update the file. You have successfully added the pixel to your WordPress site.
Some WordPress themes will allow you to install scripts to run in the header or footer section. Moreover, there are plugins such as Insert Headers and Footers, CTX Feed, Pixel Caffeine that you can utilize to install Facebook Pixel on your site. These plugins will allow installing the pixel on your site easily. That is because you don’t have to paste the code into the header section manually.Testing if Facebook Pixel is Working on Your WordPress Site
When you are done adding pixels to your WordPress site, make sure it’s working properly. Hence, you need to install the Facebook Pixel Helper Chrome extension.
After installing and activating the Facebook Pixel Helper plugin, head back to your WordPress site via Chrome Browser. When you click on the extension, you should see something like this:
And there you have it! Now you can track customer conversion, take a remarketing approach, and make decisions by creating custom audiences. That’s all there is to do when it comes to adding Facebook Pixel to WordPress.Conclusion
You have successfully learned the process of installing Facebook pixel on your WordPress site. So, Facebook Pixel is not as hard as it sounds, right? Now, you can set the roadmap for your business with precise targeting and retargeting opportunities. Additionally, you can optimize your ads according to your pixel data and get outstanding results.
However, we recommend online business owners integrate Facebook pixel on their WordPress site right away. We hope this article helped you understand the importance of Facebook Pixel and guided you thoroughly.
Cloudways is a managed WordPress hosting platform for businesses and individuals. It can help you host or migrate your websites to industry-leading IaaS providers like Linode, DigitalOcean, Google Cloud Platform (GCP), and Amazon Web Services (AWS).
When you host your websites on Cloudways, you gain platform-level firewalls, state-of-the-art security, automized backups, real-time monitoring, staging URLs, PHP 7-ready servers, and much more.
This year on BFCM, we have an amazing deal on our hosting platform alongside all the other deals we’re listing. So whether you are a new player or an existing online business owner that wants to sell as fast as possible, we’ll help you prepare for the Big Day(s)! The Best-Ever Managed Hosting Offer What does 40% OFF for the next four-month on Cloudways sound like? A dream. Signup for a new Cloudways account using the promo code BFCM2021 and get 40% OFF for the next four months. The offer is valid for all new users till 1st December 2021.
Cloudways gives you an exceptional hosting experience by offering flexibility, freedom of choice, 24/7/365 support, and transparent pricing so you always know what you’re paying for.
Avail the Offer Now:
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Nowadays, having a website helps businesses increase their digital presence, generate leads, and strengthen their credibility, among other benefits.
And while some companies have a strong technical team ready to build a website, many are not in the same position. That’s why learning what web developer skills to look for becomes fundamental for businesses who want to hire a tech specialist ready to design, build, maintain, and improve their websites. Here’s a guide on the top web developer skills to look for in candidates:10 Remote Web Developer Skills To Look For 1. HTML and CSS
Every remote web developer should be skilled in both HTML and CSS. These two languages are the core of web development.
HTML (HyperText Markup Language) is the foundation for creating web pages as it provides the basic structure of sites. HTML uses tags that identify the types of content and the purposes they serve on the webpage. For example, the heading, the body of an article, the subheading, and the images, are all labeled by HTML that provides the skeleton of the webpage. The elements of the language label these pieces of content.
On the other hand, CSS (Cascading Style Sheets) formats and layouts the content previously labeled by HTML. In other words, CSS focuses on dictating how the HTML elements of a website appear on the front end of the page. It styles the content, so it appears the way it’s intended to be seen. CSS gives the website the colors, the fonts, the background images, etc.
It doesn’t matter how talented a developer is; debugging and testing are part of their life. Even if they are skilled enough, they might face errors and irregularities in their code, and that’s why testing becomes a fundamental web development skill.
There are different types of testing, such as Unit testing or UI testing, that focus on seeing how things are working on a website. Developers need to perform these tests constantly, and when errors come up, they need to start debugging.
When web developers are debugging, they are basically trying to find bugs or any irregularities or errors in their code that can affect the website’s performance. They focus on figuring out why and how these bugs are happening, fixing that problem but also understanding how to avoid it in the future.4. SEO
Nowadays, one of the top web development skills is SEO.
Briefly explained, SEO (Search Engine Optimization) is a set of practices that help websites appear and position themselves in the search engines. And while a skilled web developer can design and create an attractive website, it would be difficult for users to even find that website if they ignore SEO.
When web developers build SEO-friendly websites, they enhance the site ranking, making it gain more visitors. They also improve the user experience, achieve higher ROI and conversions, and increase a website’s speed.5. Web Hosting
There are approximately 1.88 billion websites. Therefore, it often happens that the name you choose for your website is already taken. Additionally, when you choose a name for your site and want that name to be the address, you need to register that name with a domain provider.
Web hosting will help you store your resources on a server and access them via the internet. And after the web development process is completed and it’s live, users can access it and generate tracking. And knowing how to deploy code is required for this step. Web developers need to know how to deploy their code using SaaS providers like AWS and others.6. Back-end
When building websites, web developers also need to take care of the back end, commonly known as the “behind-the-scenes” functionality. The back end focuses on the operational aspect of websites and is made up of servers, apps, and databases.
The code written by developers connects the web to a database, keeps track of user connections, and runs the web app. Back-end developers are mostly focused on the operation of a website, so what they’re working on is never visible to customers.
Besides prioritizing the front end, Web developers should also be skilled in the back-end as it is necessary to deliver the final product to the end-user.7. Git
Git is a version control system useful for web developers as it helps them track and review code changes. In other words, it helps them identify and rectify errors that their code may contain.
Additionally, Git helps developers revert their code to an earlier version if they mess something up. Instead of having to undo and fix all the errors manually, that can be one of the most time-consuming tasks web developers can roll back to a previous version and try a different solution until they solve the problem.8. JS Frameworks and Libraries
Both libraries and frameworks speed production and provide developers with a set of tools already tested and used by other programmers.9. Front End Frameworks
Front-end frameworks focus on the same aspects as JS frameworks: increasing a programmer’s productivity.
When evaluating your web developer skills make sure that they are familiar with front-end frameworks. These are valuable tools as they include software packages that provide pre-written and reusable code modules. It’s easier for developers to create web applications as they don’t have the need to code every object or function from the start.10. Mobile Design
According to Statista, over 90% of the global internet population uses mobile devices to go online. Businesses that want to build a website need to focus on building one suitable for mobiles.
Responsive and mobile design skills are fundamental in web developers as they will help you build a website that provides users with a smooth experience when visiting it on their phones.
Something to keep in mind is that mobile design can also mean creating a separate mobile design. Sometimes the experience you want to provide your users is different on the desktop than on the mobile, so the developer needs to have the necessary skills to build two different sites.Web Developer Skills for a Remote Environment
While technical skills are one of the most important aspects when evaluating web developers, you also need to prioritize soft skills, especially when hiring a remote developer.
Not everyone likes or knows how to work and perform in a remote environment. Some people need constant supervision, others need to be around others to get the job done, so learning more in-depth about how a web developer works and their experience with remote work is valuable.
Here are some additional web developer skills to look for:
Your business proposal may be intriguing and formatted in a way that will make it hard for anyone to refuse it, but how much effort did you put into your proposal email? In this article, we’ll explain how to write a great proposal email that will get you tangible results.What is a business proposal email?
A business proposal email is an email you send to potential clients in the early stages of the sales pipeline. It’s most commonly used in business-to-business transactions.
On some occasions, you’ll get a request for a business proposal, and other times you’ll have to send out cold emails describing your services. Business proposals that were requested often get sent with a very short email. Since the meat of the proposal is in the proposal itself, the same can not be said for unsolicited ones.
Unsolicited business proposals need to come with an engaging email that will encourage people to read your proposal. It must be effective if you want to gain a new client and grow your business.
A successful proposal has a clear objective, an attention-grabbing introduction, a succinct outline of your proposal, and ends with a CTA.Photo by Oleg Magni from Pexels Tips for writing a proposal email
Think of your proposal email as a quick sales pitch. It needs to be presented in a way that will convince potential clients to buy from you. However, it also needs to be short. Don’t leave the most important piece out of the email, thinking you’ll entice your audience to reach out.
Put all of your biggest selling points in the email. Remember to focus on the benefits of your service and talk more about your clients than your company.
Start by creating a buyer persona. It’s a fictional representation of your customers based on data. In order to create a buyer persona, you need to know how old your customers are, their gender, education level, interests, buyer habits, and other behaviours and characteristics that could help you shape the persona.
The better you understand your clients and potential customers, the better you can target them and shape your sales strategy as well as the content.
You can gather that information through different analytics and insight, talking to your sales team, and interviewing your current clients. When a company has a clear and compelling sales process, it can be much easier for them to stay on top of the latest trends in their industry. This is essential since you want to know who are the people in charge of making purchase decisions for your services and products.
Those are the people you need to target, even if they differ from the people who will use your services.
Now that you know who to reach out to, you need to determine the goals and timescales. The only way you’ll get new clients is if they see that you understand their needs and can help them achieve their goals.
Think of this part as a proposal introduction or commonly called an executive summary. In this part, you need to answer the most common questions potential clients will have:
Make sure to include a timeline of your process. This could be said in a single sentence – “We will develop an optimized web application in 8 weeks and can get started on it as soon as you agree to our terms and pay the first fee.”
Once your potential clients read that part, they will be interested in the price. However, don’t jump into your pricing paragraph just yet. Firstly, show your expertise with a kind of social proof.
The question you need to answer next is – “What is unique about your approach and have you helped companies in these kinds of situations before?”
List some of your unique approaches, talents, the benefits of working with different people in your team, and so on.Photo by Lukas from Pexels
From there you can go into your price. For this stage, you don’t need to offer a detailed breakdown of the budget, but give the potential client a number that they can work with. Later on, if they agree to work with you, you can give them a more detailed look into the budget and how it will be spent before you jump on a call with them.
End your email with a call to action. It needs to be worded in a way that lets your potential clients know what the next steps are if they want to work with you. After that sign off the email with your contact information.Example of a good proposal email
Hello (name of your client),
My name is (name), and I am (title) at (company). I’m writing to you because I want to help you increase your revenue with a new mobile app. The mobile app will increase your sales by (estimated percentage).
Here is an overview of the process:
It takes 8 weeks to develop and test an optimized application that will have a great user face and will help you make more conversions.
The app will speed up the sales process and will help bring in repeated sales with push notifications, and an easy buying experience.
I’m linking a few case studies that show our previous successes and how quickly they achieved ROI.
We’re the best choice for app development because our team consists of developers, testers, QA engineers, copywriters and designers, which is rare these days.
The price of the project is (name your price), which can be paid in (number) of installments.
If you’re interested and want to find out more about our team or process you can contact us on this email or reach out on our social media.
No matter how amazing your proposal is, if it’s not presented in an engaging way, your potential clients won’t be encouraged to reach out and take you up on your offer. With our actionable tips, you’ll easily compose a winning proposal email that will help you win more business.
Make sure to always remember who you’re writing to and to put all your biggest selling points in the email.
Stop for a moment and take a look around you. The world we live in today looks nothing like the world we were born into.
In the last decade, technology has changed most of our daily activities, from the way we communicate and interact with other people, to the way we conduct our business.
Technology nowadays gives a large variety of opportunities to every business owner out there, whether you’ve been in business for a day or for a decade, digitalization has played a huge role in what you’ve achieved so far.
More or less, every company benefits these days of a digital presence that requires a meticulous focus on a digital marketing strategy.
Communication is key when it comes to keeping your customers’ loyalty and for that matter, technology provides a wide range of faster and more efficient means to communicate.
Statistics and all sorts of documents represent more than 60% of our work, so if you want to stand out and make your work noticed, you need to pay attention to the smallest details. The way you present your documents to your team, clients, possible customers, or to the general public, is just a matter of choice now because technology provides you with the right means to do it.
Unlike the classic PDF, a digital flipbook offers impactful and more engaging content, which can help you impress clients, attract customers and as a matter of consequence, achieve success with your business.What are digital flipbooks?
A digital flipbook is an interactive and engaging virtual representation of any kind of paper-made documents, such as presentations, certificates, catalogs, magazines, and many more.
I’m sure you have been dealing with PDFs before, whether for personal purposes or business-wise, it’s impossible not to come across this kind of document.
An interactive flipbook maker can transform your PDFs within a few clicks, into a whole different experience. Your static document format, somewhat outdated, will turn into a flipbook with 3D effects, to be more specific, you will be able to add photo-slideshows, videos, audio, links, and even embed Google maps into your presentation.
From a document that requires endless scrolling through its pages, you would obtain an interactive flipbook with a 3D flipping effect, that mimics perfectly that pleasant hand gesture you use when turning a page.
Now let’s see what a digital flipbook “brings to the table”, in terms of business.1. Digital flipbooks can help you maintain brand consistency across all channels.
In order to achieve success, your brand needs to develop and maintain a consistent identity across all the channels you have at your disposal.
Since almost everything nowadays happens on the internet it is extremely important to be a constant presence out there and engage your audience, a digital flipbook can come in handy on that matter and drive traffic to your website or blog.
As mentioned, digital flipbooks would be able to make your company more visible to your target audience, through its special features. By turning your report or presentation into a flipbook, you can add social media buttons, so your customers would be able to easily access your platforms, you can share it via email or within a few clicks, you can share your flipbooks through a link with your readers or teammates.2. Digital flipbooks allow you to build a great marketing strategy.
The overall purpose of a marketing plan is to engage the audience and turn them into customers.
In order to do that, every business requires a well-structured and customer-driven marketing strategy. Using digital flipbook technology, allows you to focus your strategy and turn your businesses’ key points into sales figures.
You can create online flipbooks and present your services or products in a more appealing manner with elements of an interactive catalog that can boost up your sales.3. Digital flipbooks attract more readers and create audience engagement.
The main advantage of a digital flipbook is its interactivity. In order to evolve you need to constantly innovate.
Therefore, using beautiful photo-slideshows, adding audio content, videos or virtual tours, captions, tags, or even eye-catching Gifs into your presentation, can do the trick and make your business more attractive to your customers and stand out in front of your competitors.4. Digital flipbooks can turn your readers into customers using lead generation forms.
If you want to increase your sales, adding lead generation forms in your flipbooks would make that happen a lot easier. Using lead forms is a great way to obtain contact details from your readers, such as email addresses, phone numbers, or even the name of the company you’re working for. All this information would make you able to directly reach the people who have already shown interest in your products or services.5. Digital flipbooks allow you to keep track of statistics.
Statistics are a really powerful tool when it comes to the development of a business.
Digital flipbooks are able to provide you with your much-needed statistics, due to the fact that they have an integrated option that can help you see which part of your presentation engages more audience, what kind of device your customers use when they’re viewing your flipbook, the average time spent on your presentation and more.
In addition, you can connect your Google Analytics account to your flipbook, so you would be able to see more specific details about your audience, like demographic information and other high-level elements which would help you get a better understanding of your target audience.Conclusion
In order to achieve your business goals, it’s crucial to have a good understanding of what impact technology can have on your company’s development and use it to its fullest potential.
If you want to keep your customers’ loyalty you need to be constantly up to date and use every means you have at your disposal to engage with them.
Digital flipbooks could be a successful solution to what your business needs in terms of efficiency and creativity, so start creating and see by yourself how this tool can boost your sales and put your business on the map.
There’s no doubt that technology has changed the way we learn (and teach). Courses, university lectures, and even high school and primary school lectures are no longer limited to the traditional classroom setting.
Instructors and teachers, just like students, nowadays have a digital toolbox available which ranges from mobile devices to laptops and computers that can run software tools that allow attending online courses.
Online learning will be trending in the years to come and it will surely grow more and more as time goes by. So, let’s take a look and see what you should do to create your own online course platform if you want to break through into the growing e-learning industry.Choose a custom LMS for your platform
Your online course platform needs to be safe, custom, and flexible.
That is why you should use a good LMS WordPress plugin if your website was built in WordPress. This will make it easy to create a good course platform while meeting the three characteristics listed above.Keep your UI simple Image by StartupStockPhotos from Pixabay
Your user interface should only display what is required on the screen. A good online course runs in the background and remains unnoticed so that learners can focus on their primary goal of learning.
There’s no need to complicate things by using sophisticated words from the thesaurus in your lesson. It’s fine to use them now and then, but your main goal should be to make the interface straightforward and simple to use.
Use easy-to-understand terminology because respect and concern for the audience are also shown in written content.Select great learning materials
You should have a strong sense of what kind of content and information your learners will find beneficial. Not to mention that the information provided must be accurate.
Attempt to include all parts of your course and remove anything that isn’t relevant or distracting from the general learning objectives. Break your information down into parts and develop an easy-to-follow structure. Next, make sure that those modules flow smoothly into one another, forming a coherent sequence of lessons for the full course.Track the performance of your online course Image by StartupStockPhotos from Pixabay
You need to know how students learn and engage with your course while thinking about how to construct an online course platform. This is where SCORM and xAPI standards come into play. One of these standards should be compatible with your online course in order to assess its success.
Figure out your fundamental pricing models because they will directly impact the revenue stream.
You can go for one-off payments. This model is very popular and it will do the job just fine as long as the price is affordable.
Also, you could use a subscription-based model. This way, your online course platform will offer a recurring payment plan to your students who will pay for their membership on a weekly, monthly, or even yearly basis.
Last but not least, you can introduce the premium model which promises your students more exclusive materials. Since fewer students will choose this model, the goal is to deliver a better learning experience. This allows educators to interact with their students on a deeper level. You can give individualized instruction to your premium learners to keep things exciting.Final words
Ready to create your own online course platform? Go over the tips you have just seen here and be smart with your payment options. Do some research on your rivals if you need to to get it right.
Barcodes are everywhere and for all the right reasons! They are used in a large variety of operations among different industries.
Not to mention, some industries can’t function without barcode technology. Barcodes are ubiquitous in retail. They are widely used in healthcare, logistics, and inventory management. With the advancing technology and increasing use of mobile devices, the use of barcodes has increased more than ever. Now you can easily download a barcode reader app on your phone and perform a variety of functions. Some barcode uses are pretty common, but we will be focussing on the interesting ones. You may also be surprised to get acquainted with the versatility of barcodes. So, without further delay, let’s begin!1. Advertising
It may sound a bit surprising, but barcodes are being used for advertising these days. Advertisers use QR codes to spread information about their products and services. You can often spot a barcode printed in a newspaper or a magazine that contains a link. With the help of a barcode reader, you can scan the code, and it will take you to a webpage. On the webpage, you can quickly find information about a specific product or a service.2. Air Travel
Barcode technology is common in air travel operations such as inventory management, baggage scanning, etc. But, with the increasing use of smartphones, barcodes are now used for various functions in air travel, such as mobile check-in, lounge access by scanning boarding passes, distributing vouchers, baggage search and find, better customer service, etc. If you don’t have a barcode reader app on your phone, you can search for a barcode scanner online and scan barcodes to check-in or get access to the lounge without any hassle.3. Gaming
When you think of the uses of barcode technology, gaming won’t be the first thing to strike your mind. There are various games that require scanning of barcodes on different items via a barcode scanner on a mobile phone. Once the barcode is scanned, game characters are generated that the gamers can use for playing. You can also play these games with other players.4. Self-Checkouts in Retail
Retail is one of the industries that heavily rely on barcode technology, their usage has grown even more. One of such uses is self-checkouts at retail stores. There is no need to wait in long queues as customers can quickly scan barcodes and QR codes on the items they want to buy with the help of a barcode scanner. Once done, they can make the payment and check out. This process saves a lot of time too. In fact, retail employees use the barcode reader on their mobile phones to quickly scan the barcode on an item to provide real-time information about a product.5. Movie Theaters
At movie theaters, barcodes are used for smooth admission and to verify the validity of the tickets. Barcode technology helps in capturing accurate information that may not be possible manually. Other uses of barcodes at movie theaters involve revenue tracking that is difficult to do with printed tickets. Using barcodes also helps in reducing costs.6. For Tracking Food Intake:
Have you ever thought of tracking your food intake with the help of barcodes? If not, then you need to think again! If you are a health-conscious person, then you can download certain apps on your smartphones that come with the feature of letting you scan barcodes on the products you’re going to eat. It will then provide all the information related to that product, and then you can keep track of what you are eating. It’s like your detailed food diary.7. Authenticity of Medicines:
One of the primary uses of barcodes is providing detailed information about a product. In healthcare, DataMatrix barcodes on prescribed medications help in increasing patient safety by helping prove authenticity and supporting regulatory compliance. Healthcare employees can quickly scan the barcodes on the medication with the help of an online barcode reader on their smartphone and ensure its authenticity. They don’t need to have a handheld barcode scanner to perform scanning, as a mobile phone can be easily used as a barcode reader.8. Art and Pop Culture:
Last but definitely not least! Barcodes are also used in art and pop culture. There is a building in Russia that looks like a linear barcode. It might seem a little bizarre, but yes, barcodes are used as an inspiration in art and pop culture. Another interesting example is the 1985 movie Back to the Future, which shows cars with barcodes on the number plates instead of alphanumeric characters.
So, these were the nine interesting uses of barcodes. But, these aren’t the only interesting ways barcode technology is used. They make various operations easier by eliminating manual work and automating the process. Hence, a lot of time and cost are saved, and errors are eliminated. Barcodes have made the tasks of inventory management less complicated and asset tracking much easier.
Tracking packages and parcels are now easier with the help of a barcode reader. All in all, there are many exciting ways barcode technology can be used. It depends on how creative you can get to make use of it.
Visual marketing is the use of videos, images, infographics, gifs, and other visual elements to promote a product or service. The use of visual content for marketing has been on the rise for quite some time now, and it’s not hard to understand why.
For starters, the human brain processes visual data much faster than any other form of data. In fact, studies from the University of Minnesota show that our brains process images 60,000 times faster than text. That makes visuals a crucial element in the modern digital space where marketers compete with tons of distractions for consumers’ attention.
Additional research also shows that visual content generates more engagements than non-visual content. And this is seen on virtually all digital platforms. For example, a 2015 report by Buzzsumo showed content with visuals generates 2X more engagements on Facebook than content without any visuals.Source
Lastly, people love visuals for the simple fact that they make content more appealing to the eye. That’s why smart content marketers break up their blog posts with an image after every few hundred words. The simple technique keeps readers engaged long enough to consume the message and hopefully perform the desired action.
It’s, therefore, clear that you need to add visuals to your digital marketing strategy. So here are five key items you need to know about visual marketing:1. Visual search
In 2017, image searches accounted for 26.79% of all searches done In the US. To give you some perspective, Google image search was only second to Google.com. That means it outperformed other search engines like Bing, Yahoo, and DuckduckGo.Source
In addition to Google image searches, consumers are also using Pinterest Lens for image searches. In February 2017, approximately 250 million image searches were done through Pinterest Lens. The figure increased by 140% to hit 600 million in February 2018.Source
These numbers show that visual search is a big deal, and your business should take advantage of it. But how exactly can you do that?
First, you need to understand how image searches work. Visual search engines use machine learning and AI to analyze the keywords or images used in the search query. They then search the internet to identify and serve relevant results.
If you want the search engine to present your images, optimize the metadata of your visual content. That means writing better alt texts and tags.
It’s also helpful if you can be super specific in your descriptions. For instance, instead of writing “male jacket,” use something like “male black jacket” or “ black denim jacket for men.” These descriptions make it easy for search engine bots to match your content with search queries.
Besides writing enhanced alt texts and tags, you can also optimize your images for visual search in the following ways:
In summary, give your images some context with specific descriptions to increase their visibility. Make sure the description targets keywords that are relevant to the audience you want to attract. Lastly, use high-resolution images that are attractive to prospects.2. Master the art of social selling
Social selling is the use of social media to connect and build meaningful relationships with prospects. Social selling can generate data that’ll enhance your overall CRM workflow. It also drives more sales and raises brand status.Source
So how do you get started with social selling? First, you need to know where your audience hangs out. As you probably already know, different social media platforms attract different types of consumers.
For example, LinkedIn sets itself apart as a platform for professionals. That means social selling on LinkedIn is a great idea for B2B businesses and anyone else selling products to professionals.
For example, Deloitte uses short videos to create powerful and engaging content for its vast audience of professionals. Most followers will readily interact with these videos instead of long paragraphs full of nothing but text.Source
Aside from LinkedIn, Facebook is a powerful social selling platform for both B2C and B2B companies. Facebook Jobs has made the network a thriving market for job seekers and recruiters. It also comes in handy for workers looking for ways to upskill themselves and increase their value in the job market.
At Focus on Force, we use Facebook video ads to promote our Salesforce Certification Score Checker service. Below is a screenshot of one of our ads.
Why is video a popular social selling medium?
First, they are more shareable than text-only content or static images. Second, videos catch and hold the user’s attention more effectively. Third, they allow you to cover topics in depth. That’s important on social media, where most people don’t want to read long essays.
It’s no wonder that marketers say video is the most valuable type of content on social media.Source
Here are some additional tips to get you started with social selling:
Remember to measure and track your metrics. Look at the data and identify content that generates the most engagements and double down on it. That doesn’t mean you should ignore posts that are performing poorly. No, analyze such posts to identify why they’re producing poor results, then adjust strategy appropriately.3. Create engaging content
Just because users prefer visual content doesn’t mean any visuals can give you the engagements and traffic you want. Consumers still value quality content.
Therefore, don’t just focus on creating visual content. Create visual content that is super interactive. Your videos and images to be educational or entertaining, all while aligning with your brand message.
KFC understands the power of engaging content all too well. Check this out:Source
The post piques the reader’s curiosity. Almost everyone coming across the post will want to see what their favorite KFC meal says about them, so they’ll swipe to the next post. That results in higher engagements.
Use a similar approach to create visual content that encourages users to interact with your brand. And it doesn’t have to be on social networks alone. You can employ the same tactic in your marketing emails, blog posts, and other channels.
If you’re targeting leads at the bottom stages of your sales funnel, you’ll need to provide slightly different types of content. You want to provide resources that people would find engaging and which aids conversions. At Focus on Force, we rely heavily on customer testimonials and interviews.
Here is an example of one such interview.
The graphic for the post provides a synopsis of the interview and highlights the interviewee. The copy provides more context to the story.
Using this type of content in your visual marketing campaigns gives your customers a human face. A nice bonus is that you’ll often find friends and professional acquaintances of the person sharing your story. That helps increase the reach of your content.4. Make use of augmented reality
Augmented reality is quickly becoming an integral part of visual marketing. That’s especially true in the eCommerce industry.
Through this technology, online stores give potential customers an interactive shopping experience. It helps buyers see how well a product looks on them without physically touching it.
Ikea is one of the big brands using this technology:Source
In addition to showing how good the furniture would look in the room, the AR application also shows the user whether the furniture would fit in a certain space or not.5. Utilize user-generated content
User-generated content (UGC) is a powerful tool in visual marketing. Research shows that UGC generates five times more sales than professionally created content.Source
UGC outperforms branded content because the latter suffers from customer skepticism. Consumers believe that brands exaggerate visuals to make products look more appealing than they are. On the other hand, user-generated content is more authentic since it comes from real and impartial customers.
Apple does a great job of using UGC. The company’s Instagram page is made up of content created by random users of their products. The content generates incredible engagements.Source
Therefore, UGC should be a top priority in your visual marketing campaigns. Aside from generating more sales, UGC can also boost your brand reputation since it centers on customer experiences.Wrapping Up
Visual marketing is an essential element of any digital marketing strategy. Just look at the top brands, from Nike to coca-cola, and you will notice a consistent theme – they’re all taking full advantage of visuals. And so should you.
So, optimize your content for visual searches and make images part of your social selling strategy. Keep in mind that customers still value useful content. Therefore, create images that are helpful to your audience. If you have an eCommerce store, use augmented reality to enhance the customer experience.
Finally, take full advantage of user-generated content. Customers trust it more than branded content because it comes from people who have used your product. Using UGC will help your potential customers see themselves using your services to solve their problems.
Every year at this time you’ll find us hard at work to place an enticing selection of great Black Friday deals and discounts in front of our web design and agency friends to help them prepare for the big event.
2021 is no different. The task has been somewhat easier thanks to a greater number of tempting bargains. At the same time, the difficulties encountered in paring the number down to a manageable few are always present.
We think you will be pleased with the final result; ten great deals on top-quality web design and time and money saving products.
Brizy brings power to the novice! This fast and easy to use drag and drop builder is great for beginners and experienced web designers alike, and for agencies as well.
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A 50% discount on a top-of-the line website building tool is always a good deal, but it’s even better when the product in question is dedicated to a particular task, which in this case is building an online portfolio that reflects its owner’s creativity, whether the owner is an individual or an agency.
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wpDataTables is a power-packed WordPress plugin that can manage vast amounts of data in minutes, while organizing it as you want it when you build a table or chart. wpDataTables can save you a ton of time and an equal amount of frustration.
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Mobirise is one of the top website builders on the market, but what places it above the competition is that it is an offline builder.
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With the 8bio tool at your fingertips you can easily add a clickable URL to your Instagram or TikTok profile so visitors can visit your website, or any product or landing page you choose.
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XStore has everything you will ever need to build an online store to your exact specifications.
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It would seem that in the web design world illustrations are here to stay. That is a good thing. Illustrations on a website page can be immensely useful as a means to attract attention and generate interest.
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Litho is a modern, creative, and highly customizable Elementor WordPress theme you can use for any business niche or for creating an eCommerce, blog, or portfolio website.
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Although there may still be time to prepare, the earlier you start getting ready for your Black Friday shopping excursion the better. Since we’ve combed through many awesome Black Friday offers to bring you this selection of the best ones, you should be able to do just fine, even if you’ve waited until the last minute.
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The post The Best 2021 Black Friday Deals? They’re in This Article appeared first on WebAppers.
Let’s start with taking closer to What is AngularJS, React.js, and Ember.js.What is AngularJS?
AngularJS is an open-source, structural, and Java-based framework, which is mainly used for developing single-page applications. AngularJS enables developers to practice HTML as a template language. This makes it easier to propagate application components by extending the HTML syntax. Angular completely duplicates most of the code you need to write first. Angular JS is also used for developing scalable applications and deploying angular apps to AWS has many benefits.What is React.js?
And also another advantage is that you can use the full documentation of Ember.js. Other benefits include bidirectional data links with automatic configuration. Plus, other benefits of React.js include an easy-to-learn interface and API. We can also provide more appropriate and faster updates. Ember.js development services are very efficient when rendering large data sets. Some of the other benefits that dominate the React.js library include ease of debugging. JSX can be used to display quotes and HTML subcomponents. You can also improve the import of components.Comparison Between Angular vs Ember
There are many differences between Angular and Ember. Many types of audiences use the web. It is also used by people with motor or visual impairments. There are many differences in support between Angular and Ember technologies, making it easy for any team to interact with any web software application. In addition, designing more accessible applications improves the user experience on several levels. Angular developers using ARIA, tab index, and roles can take full advantage of accessibility. Today, AR headbands allow anyone to play more games while looking at the screen. Each Ember.js development company can add properties when starting the project.
Compared to other frameworks, Ember simplifies accessibility issues. Provide the correct properties for your project. You can also define different languages ??by declaring parent properties. As new tests are created, Ember continues to provide industry best practices.Advantages of AngularJS
When this site uses Ember.js development company and React, the sites I want to use are Linkedin, Apple Music, Playstation, Twitch.tv, Square. There are many modern and very scalable applications such as Linkedin and Twitch. tv. It may also require continuous real-time data and upgrades throughout its lifecycle.
Ember is already in use by many businesses that require full service. Many companies use it, including JetBlue, The Guardian, IBM, Netflix, Wikiwand, etc. Use Angular to build more dynamic single-page apps like Gmail.
Social media is a channel to engage with your target audience and build a community around your brand.
To build a relationship with your audience, you need to do more than just share social media content. You need to develop that relationship by connecting with your audience across multiple channels.
That’s where a social media funnel comes into play.
This step-by-step guide will teach you everything you should know about creating and refining a social media funnel.Identify Your Target Audience
Before kicking off your marketing campaign, spend time defining your target audience. There are approaches you can take. Start by creating a simple customer persona that represents your ideal customer.
The customer persona contains a mixture of demographic information, geographical locations, and qualitative data. It looks like this:Source
You can build upon your customer persona using a tool like SightX.
Creating a customer persona is critical because your funnel needs to align with your audience’s interests and pain points. The more you know your audience, the more likely you’ll design a social media funnel that converts. Also, using a social media marketing proposal can help you generate more followers and increase brand awareness. It is an additional way to get your message out there.Design Your Marketing Funnel
The conversion could be getting people to follow you on another social media channel, sign up to your email list, or something else. You’ll generally send the visitor from social media to a landing page to achieve this.
Draw the basic outline of your social media funnel. Keep it simple.Source
Don’t add upsells and complicated features at this stage until you test your funnel. You can add these things after testing and validating.
To generate that conversion, you need to provide something your target audience would find valuable—for example, you might provide a content upgrade or promise valuable information through a webinar. You’ll have to use webinar platforms for this.
Shopify, an eCommerce platform, uses webinars a lot. Check out their Facebook post on an upcoming webinar on eCommerce:
The goal, however, isn’t just to get people to the Shopify website and to sign up for the webinar. Once you click on the social media link to register, you’re directed to a landing page, which will take you to something like this when you click on the sign-up button:
Notice that Shopify asks for your email address. Then there’s that disclaimer that you agree to receive Shopify’s marketing emails when you enter your email address. In other words, Shopify’s goal is also to build its email list.
You can also offer an incentive like a discount. Or maybe you’ll offer a tripwire product to get people to buy something before offering the actual product or service you want to promote.
Once you’re happy with your funnel, it’s time to create your marketing and sales material.Create Your Social Media Marketing Funnel
Your social media marketing funnel should be simple to start with. You need to create content for social media and a landing or sales page where you generate your conversion.
Whether you’re using paid ads or sharing content organically, there are three levers to your marketing funnel. You have the targeting, ad copy and visuals, and the landing page experience. The better you can align these three, the more likely you’ll create a successful social media funnel.Source
Your social media copy will need to stand out in a busy social feel. To get the conversion to occur on your landing page, your social copy and the landing page copy need to align. You also want to provide a smooth user experience, which means your branding needs to be on point.
Let me illustrate with an example from Walmart.
Walmart’s goal for this social media post appears to be two-fold: to promote its newest collaboration for increased brand awareness and get people to the Walmart website, to hopefully get them to make a purchase.
When you click on the link, you’re directed to the Walmart website:
Notice how the copy and the visuals on social media and the website align?
But how do you create good social media copy? Here are some tips:
Creating a successful landing page, meanwhile, is difficult. You create the first version of your page based on intuition. If you don’t have much experience creating sales or landing pages, use a proven template and update the copy and imagery.Source
Finally, set up a tracking pixel on your landing page. You want to gather as much information about your audience as possible from the start. That way, if you want to kick off a paid retargeting campaign, you can do so fast.Test Your Funnel
Once your social media funnel is in play, analyze how the page is performing. You’ll want to track how people engage with your social media content and review the landing page experience and conversion rate.
There are tools you can use to monitor social media and landing page experience. Most channels have comprehensive analytics data you can review. For landing pages, you can use tools like heatmaps and screen recordings to see what people do on your sales or landing page.
Make changes to your social media funnel if things aren’t going to plan. Optimize your funnel for conversions. Once you’re satisfied with the results, start building out your funnel. For example, by running social media retargeting ads, setting up effective email campaigns using email templates, creating upsells, among others.
This ad by Alienware is running on Instagram. The visuals are eye-catching.
The imagery aligns with the target audience’s interest. It is designed to grab the attention of someone interested in technical specifications and hardware. Click on the link, and you are taken to the following landing page.
Notice that the tagline is repeated once more on the landing page. The visual branding of the page is consistent with the ad.
At the top of the page are a countdown timer and special offer. That’s an effective way to create Fear Of Missing Out (FOMO), which boosts conversions. The page is also optimized for mobile. That’s critical as most people browse Instagram through their phones.
Here’s another example of a social media funnel, this time from Ray-Ban.
The presentation is in line with the interests of the target audience. Both the image and copy generate interest, too.
When you click on the link, you’re taken to this landing page.
The landing page presents another photo of the same glasses. That serves to nurture the initial interest that caused the click-through to the website.
The 20% off promo code at the top of the page provides a powerful incentive to browse the catalog. The warning of limited stock provides the buyer with a feeling of FOMO. It’s an effective method of boosting conversions.Aim For Customer Engagement & Retention
The ideal outcome in a successful social media funnel would be a perpetual cycle of customer retention.
Introducing social media to your marketing funnel is about more than pushing sales. It’s also about generating conversions and engagement. Social media is about building a personal community around your brand, constantly developing a stronger relationship with your audience.
Satisfied customers are likely to re-enter the funnel with a smooth customer experience, appealing brand tone, and powerful branding. Alternatively, they may go on to recommend your business to their friends and family.
Be prepared for the possibility that a customer -who is not yet converted- might decide to look up your company at a later date, bypassing the social media stage. So, it’s best to ensure your website is appearing high in search results.
There are many ways to rank higher in Google search results. One proven strategy is link building through guest posts. Your team can produce guest posts, or you can turn to an external guest post service for support.In Closing
The secret to a successful social media funnel is to come prepared.
Know your audience before starting. Building a customer persona will allow you to refine your marketing content, catering to your audience’s specific needs or interests.
Pay attention to how your audience is interacting with your social media channels. Don’t be afraid to make changes to your content if user engagement is low. If a marketing campaign has no traction, be ready with a replacement.
Make sure the transition to your landing or splash page is seamless. If you don’t have much experience creating sales or landing pages, you can use a template to get you started.
Follow these tips, and your social media funnel will generate the best results.
WordPress is one of the most notable platforms for creating your business or personal website.
Commanding 39%+ internet with its absolute CMS platform, WordPress continuously grows its share on the World Wide Web.
WordPress website designs or themes by default are always stunning, but you can extend your website’s functionality to enhance user engagement as a website owner.
Before we move ahead with the tips for enhancing the user engagement of your website, it is essential to have a clear understanding of your primary business or industry while designing a website.What’s Your Website Niche?
Whether eCommerce, professional service, or personal niche, developing a beautiful website is achieved through WordPress. So, before applying the tips and tricks for designing a stunning website, always keep in mind your website niche.
For example, if your purpose of designing a website is to run an eCommerce store, your website design, theme, plugins, and space should be accordingly. At the same time, a personal website will require less storage and plugin extensions.
Hence, your custom WordPress website design should be according to the niche or type of your website. If you have clarity on this point, you can do wonders with your website further.How Would You Enhance Your Website Engagement?
For enhancing website engagement, it is a must to have an eye-catching website. And for designing eye-catching websites, you require an excellent WordPress Development Team. The team with the best designers, developers, content marketers, and QA will help you build a perfect WordPress website for your eCommerce or professional niche.WordPress Tips to Create Eye-Catching Websites
As we know that WordPress has some fantastic ways to extend the functionality of your website, so here we discuss the WordPress website development tips for creating eye-catching websites.1. Make It Appealing, Don’t Stuff It
WordPress websites can be more appealing or attractive if you follow the below-mentioned tips while designing the UI.
Firstly, your WordPress website must be designed keeping in mind the customer’s convenience. It should have all the essential elements, including the design, content, images, videos, CTA, customer support, service or product details, etc.
The website must not be stuffed with more content or images. It distracts or confuses the visitor in the first place. Nevertheless, it should have an elegant theme that has legible fonts for helping the customer read important details or notes.
For example, revolving sliders or carousel sliders with essential information on the business products or services can help engage customers 3X times than a website without a slider.2. Use Plugins for Extendibility
WordPress plugins are famous for increasing the versatility of WordPress websites. If you follow our WordPress tips for having eye-catching websites, you must scroll through WordPress plugins available onboard.
WordPress Plugins help you enhance your website’s appearance through 3D sliders, carousel sliders, footer sliders, blog sliders, inbound tools, image and video galleries, and much more. Plugins are meant to increase user engagement on your website by adding more meaning to your website’s features.3. Focus on Content
Content is the main pillar of your website. Imagine having a stunning website with dull or meaningless content!
It is the content that adds value to your existing website. Nevertheless, WordPress is the platform that helps you display content in the most versatile form. Be it image sliders, videos, or text sliders; content can be expressed beautifully using WordPress websites.
Hence, when you consult the WordPress website design company to enhance your website’s overall appearance, you must not overlook the content. Hire the best content writer to increase your website’s search engine visibility. Also, you can have SEO-optimized content to keep your visitors engaged.4. Keep High Definition Images
Another essential factor for creating eye-catching websites is trusting only high-definition images. Images speak more than words. Imagine visiting a website with blurry or dull images to showcase on its homepage or service pages. You will definitely lose interest and prefer to check other websites to better present products or services.
Especially when you are running an eCommerce website, the product images play a vital role in the success of your online store. Hence, for designing a perfect eCommerce website, you have to upload and showcase better-quality product images and videos.5. Don’t Compromise With Website Speed & Security
Website speed and security are two different elements. First, let me talk about the WordPress website speed. WordPress is considered the best platform for developing your upcoming website because it offers impressive loading speed. And if you doubt your website’s speed, then you must consult the WordPress Development Services at WP OnlineSupport.
WordPress websites are considered more secure for businesses. It has incredible inbuilt security to offer companies looking forward to designing their website using WordPress. Many times due to plugins and themes, the website speed and security become a big question. For the same, you need to consult a custom WordPress website development company that can help you manage speed and security without uninstalling the useful plugins.