News dév web

What is Micro-Marketing? How It Can Boost Your Business - 3 août, 2021 - 13:27

As a business person, you’re always looking for new opportunities to improve your company’s standing in the marketplace.

Whether it’s creating high-quality content, adopting new marketing strategies, or brushing up current ones, you always want to fulfill your potential when it comes to advertising your company’s products. 

Not doing so can adversely impact your business image. 

When it comes to marketing your products, there are a wide array of options to choose from. Micro-marketing is one such option, and it is extremely popular amongst businesses. 

Let us expand on it further:

What is Micro-Marketing and How Does it Work?

Micro-marketing is any marketing activity designed to target a specific section of your audience. You might target people based on factors including, but not limited to, age, gender, location, occupation, among others. It’s the opposite of mass marketing, which is where you run campaigns that target everyone.


To run a micro-marketing campaign, you need to understand each segment of your target audience. You need to understand the pain points of your audience, what makes them use your product or service, and their goals.

If you understand what incentivizes your audience to purchase through your company, you can run targeted marketing campaigns. Micro-marketing campaigns that address the needs of a segment of your customer demographic are more likely to convert than mass marketing campaigns that don’t.

Uber is a great example of a company that has used micro-marketing strategies to grow fast. When Uber entered a new city, they would run campaigns targeting residents in the area. For instance, when they introduced their app in rainy Vancouver, they used the weather to encourage customers to use their ride-hailing app instead of walking to a bus station in the rain.

That campaign addressed the pain points and needs of potential customers in Vancouver. Of course, the same campaign probably wouldn’t work in sunny Arizona.

Why Do Companies Use Micro-Marketing?

Micro-marketing is used by large and small businesses alike because targeted advertising campaigns have a higher conversion rate than mass marketing campaigns. It can be a great tool for large businesses to introduce new products into the market and for small businesses to create brand awareness

Countless businesses use micro-marketing to reach out to specific target sections of their customer base. Companies that run successful campaigns generally see a higher ROI (return on investment) than from a mass marketing campaign.

That’s not to say mass marketing campaigns are ineffective. They are. Both types of campaigns are used by businesses looking to grow or maintain their market share.

A nice example of a global company that successfully implemented micro-marketing strategies is Coca-Cola. In 2014, they started a “Share a Coke” campaign. Coca-Cola made a list of the most popular names in each country where they sold drinks. They printed these first names on the packaging.


All thanks to this campaign, the company witnessed a 2% increase in sales in the US.

Are you wondering how to introduce a micro-marketing campaign for your business? We’ve got you covered. 

How to Run a Micro Marketing Campaign In 4 Easy Steps

Running a micro-marketing campaign isn’t as hard as you think. Just follow these four steps. With a little bit of creativity, you’ll have a campaign that generates your desired results. 

1. Create Buyer Personas

The first step to any efficient marketing campaign is to create buyer personas. These are a set of characteristics that define your ideal customer. They can help you reach your target audience. You may use qualitative and quantitative data to create buyer personas. Customer personas can be based on factors like age, gender, occupation, personal interests, and so on.

Here’s an example of a buyer persona:


Keep in mind that if you’re certain about what kind of customer your micro-marketing campaign is targeting, the higher your success rate will be. That will also save you time and money. 

2. Define your campaign goals

Channel your inner creativity and research your product as much as possible when defining your campaign goals. See what inspires you about your product and incorporate that into your campaign.

A constructive way to go about this is to create SMART goals. 


Your SMART goals will give you a benchmark to assess the success of your campaign.

3. Figure out the best way to contact your target audience

You need to know how to connect with your target customers to make your micro-marketing campaign successful. Helpful factors like demographic data can help you evaluate which platforms your target audience uses most. For instance, teenagers are more likely to be active on social platforms like Instagram. 

Keep your buyer personas in mind when figuring out the best way to reach your customers. There are plenty of online tools available to do this. From online ads on platforms like Facebook or Instagram to social media platforms like Twitter, the options are endless.

For instance, if you’re an affiliate marketer, your goal might be to generate a 15% increase in sales this quarter through PPC ads. To reach those targets, you could run marketing campaigns targeting specific segments of your target audience.

Each campaign would use different messaging and marketing material to get people to click on the link. By tracking affiliate sales in Google Analytics, you can measure the effectiveness of your campaign.

4. Launch your campaign and monitor its progress

The final stage of any marketing campaign is to track and review the results. You need to track your results against the Key Performance Indicators. Any mismatch between your goals and the result will likely mean you need to adjust your campaign.

That’s not necessarily a bad thing.

Campaigns designed by great marketers fail all the time. The key to running successful marketing campaigns, though, is learning how to adapt fast when you do not see the results you want.

Bottom Line

Integrating micro-marketing strategies into your overall marketing strategy can prove to be extremely beneficial for your business. They can help your best products and services make a mark in the market. They are also cost-effective and can help you meet your business needs efficiently.

However, to get the most out of your micro-marketing campaigns, you need to implement them the right way. 

That means knowing who your target audience is, setting the right goals, and determining the platform where your audience is. It also means monitoring your campaign.

Follow these tips, and you’ll get the most out of your micro-marketing campaign. You’ll reach your marketing goals and, by extension, your business goals, too. Good luck!

Catégories: News dév web

How to improve your graphic design process - 29 juillet, 2021 - 13:49

Graphic design is integral for enterprises that want to develop a viable online presence. From website design to social media posts and more, the power of good graphics is evident across the World Wide Web. 

So, unsurprisingly, graphic design is a highly sought-after skill. Interestingly, 71% of companies create ten times more design assets than they used to in order to support the different channels. As a result, the demand for graphic designers is quite high.

But as the saying goes, there is always room for improvement. Most graphic designers devise their own process to reach their desired output, but it is always possible to streamline it further. 

Let’s discuss how to optimize the structure of your graphic design process and the best practices to follow.

How you should structure your graphic design process 

Of course, some special projects involve specific processes, but you can follow a general format to make sure you can complete it on time without compromising quality. The key steps to follow are:

  1. Create a briefing

The creative brief is often the first step of the graphic design process. It helps the designer better understand the needs of the client, who can be internal or external to the company. This is a critical step because designers need all the necessary information about their clients, the company, and expectations.

The brief serves as the foundation on which you begin working on the project, meaning it affects the entire process. To ensure that the brief is easy to understand and well organized, you should use third-party tools. 

  1. Brainstorm ideas

The brainstorming process is an important step and can only be done once you have entirely understood your client’s brief. To generate ideas for your design, start by grabbing a paper and pen to analyze the purpose of the design.

Consider the thoughts and emotions that you want to trigger through your design. Also, dig deeper to tap into the message you want it to convey. Focus on these points while you come up with ideas. Be sure not to think too hard, though; let your ideas flow because you never know what may end up inspiring a brilliant design. 

For more inspiration, search for ideas on the internet or communities and platforms specifically for designers – more on that later in the article, so keep reading!

  1. Create first sketch & drafts

This step involves the designer drawing up rough sketches based on the ideas they generated. It can be done using any tools you are comfortable with. At this stage, do not worry about how perfect the design is and whether or not it is finalized.

This step is just there to help you know whether or not you are on the right track, and it can also be shared with your client to get their initial feedback. But above all, it will help you get a clearer idea of how to proceed.

  1. Get feedback

Once you have created your first sketch and a couple of drafts, the next step is to get feedback from your client. This is crucial, as the feedback you receive at this stage will influence everything that follows and the direction in which the design is going. 

An online proofing tool like Filestage makes it easy for your client to give precise feedback. Additionally, the commenting and annotation features allow reviewers to leave suggestions and add ideas directly to the design. 

  1. Adapt your graphic designs

This is the fun part, where you get to do your thing and really shine. With the feedback from the previous step in mind, you now have a clear direction and can start detailing your design. During the process, you adapt and advance your sketches and create different variations of your design. 

Creating variations of your design will make your client happy as they can then better focus on the smaller details. At the same time, you have the leverage to play around slightly with typographic pairings, color palettes, and structure. 

  1. Get final approval on your design

After sharing the different variations of your design with the client, you will receive more feedback from them. This helps you to better understand what they want, allowing you to adapt the design until they are happy and you receive their final approval.  

Three best practices to make the most of your process

For nearly 43% of marketers, it is a struggle to remain consistent when creating engaging visual content. 

Therefore, we have three tips to help you deal with this dilemma and make your life as a graphic designer easier: 

  1. Use the right tools for support.

Since graphic design leads to such subjective outcomes, it is always good to have other professionals validate your work and inspire you. Tools such as Dribbble and Canva provide an outlet for designers to take inspiration from others and receive constructive criticism. These can be used during the brainstorming sessions and the first sketch steps.

To find photos and vectors to help embellish your design, you should check out Freepik. It also contains PSDs that can either help inspire you or give you a ready-made structure to build on for projects with tight deadlines. This can be used when you are adapting your designs to get to the final stage.

  1. Set up a clear workflow for feedback and approvals.

Designers rely heavily on their client’s feedback during the design process. Instead of sharing multiple files and long email threads, you can manage the entire feedback workflow in one place. 

Approval software like Filestage streamlines the entire review and approval process for any file type, making it easier for both clients and designers to get on the same page.

On the centralized platform, designers can share their work, and clients can leave their input directly in the design. Plus, designers can react to clients’ comments and feedback in real-time. This makes collaboration much easier and helps avoid misunderstandings.  

  1. Adapt the process to your team’s needs.

It is important to note that there isn’t a ‘one-size-fits-all’ solution to the graphic design process, so adapt the steps described above to best integrate into your existing routine and workflow.

Of course, trends and requirements in the design industry are constantly changing, so this solution is not everlasting. Do not hesitate to rethink your processes and workflows from time to time, taking note of the methods that work best for you.


Whether you are a novice or a pro graphic designer, a smooth and solid process is critical to your success. Also, you do not have to do it by yourself; there are several helpful tools out there to take some of the pressure off you. 

So, be sure to create a solid structure for the graphic design process to help you continually produce high-quality work.

Catégories: News dév web

The 5 Key Differences Between Shopify and Shopify Plus - 29 juillet, 2021 - 08:10

Shopify is one of the most well-known eCommerce platforms, featuring a comprehensive package with an intuitive user interface.

However, Shopify is geared toward small- to medium-sized businesses, and larger companies with a high volume of sales may not find that the platform is able to fulfill all their needs. 

Shopify Plus was designed to be a flexible, fast, and customizable eCommerce platform that is capable of handling the high sales volume and complexities of large enterprises. While Shopify and Shopify Plus share some basic features, there are key differences that make Shopify Plus more effective for enterprises that need additional options. 

Shopify Plus has an Overview Dashboard and Unlimited Staff Accounts 

One of the first major differences companies will notice between Shopify and Shopify Plus is the overview dashboard. The overview dashboard allows you to see how all of your stores are performing at a glance. Metrics, sales, and analytics are all displayed in a format that gives you an instant perspective on how your businesses are performing. 

Shopify Plus also has unlimited staff accounts and gives you the ability to assign more than just a username and login. Shopify Plus also lets you change each user’s permissions, so you can customize specific roles, and assign your employees varying abilities based on their position. 

There is a Shopify Plus Wholesale Channel

Shopify Plus has a wholesale channel, which is optimized for wholesale as well as business-to-business sales. If you’re in the United States, the wholesale channel lets you use Handshake to sell bulk products to other retailers.

With Shopify Plus, you aren’t limited to choosing only wholesale or retail options; you can create an entirely separate, password-protected section of your website dedicated to your wholesale customers. You never have to worry about a retail customer viewing your wholesale prices, and 

Shopify Plus Gives You Access to Dedicated Support and Exclusive Resources

Shopify Plus has a dedicated support team there to ensure that everything is running smoothly at all times. You can get in touch with someone via phone, email, or live chat, and there are even Shopify Plus experts available to hire hourly if you need someone to run your eCommerce site. 

The exclusive resources available to Shopify Plus enterprises include specialized educational content, playbooks, and checklists created by eCommerce experts, and the ability to create custom apps specifically for your online storefront, among many other useful tools and integrations. 

Shopify Plus store owners enjoy tax service integrations with Avalara Avatax, which has up-to-date tax rates from more than 12,000 jurisdictions. With Avalara Avatax, you are now able to customize your tax rules to better suit your needs, as well as create specific rules per product. You can also make current, accurate reports, quickly and easily. 

Shopify Plus has More Powerful Branding and Customization Capabilities

Compared to the standard version of Shopify, Shopify Plus has more powerful branding and customization capabilities that give you complete control over how your company is represented online. Starting with being able to use your own domain (without ending in “”), you can begin to make your online store a reflection of your enterprise. 

With Shopify Plus, adding non-product pages is quick and easy, which makes setting up an FAQ, announcement, or onboarding page a seamless, stress-free process. Shopify Plus also allows you to translate your wholesale storefront into seven languages, giving you global selling power. 

Shopify Scripts are another great way to customize your Shopify Plus website. Shopify Scripts are small sections of code that can customize everything about your customers’ checkout experience, from automatically generating discounts, to changing shipping and payment methods. This leads to increased brand loyalty and lower rates of abandoned carts. 

Shopify Flow connects all of your businesses together, so you can make sweeping or individual changes easily, without logging into each storefront individually. Shopify Flow is used to do things like flag high-risk orders, track and modify inventory and merchandise, and even automate rewards and adding tags to customers. Managing multiple brands used to mean logging into each store’s system individually, but with Shopify Flow, changes can be made quickly on a system-wide or individual basis. 

Dynamic API Integrations and Apps are Included With Shopify Plus 

Shopify Plus allows you to use their API to take your brand to the next level. With the Shopify Plus API, you can do everything from creating and manage gift card codes, to allowing customers to enable a single login called a multipass for all of your businesses and storefronts. Shopify Plus has more ways to customize your online store than ever before. Appearance and themes, products, discounts, the checkout experience, and even payment options can all be changed in a variety of ways to suit your brand. 

Shopify Plus also gives you the opportunity to create custom third-party apps for your business, or you can take advantage of their thriving certified app store, where developers continually solve complex problems faced by large enterprises. With both backend and frontend solutions, and many free options available, the ability to use apps is one of the biggest draws to Shopify Plus.  

Is Shopify Plus Right for Your Enterprise?

While Shopify Plus comes with significant benefits, they come at a much higher cost than the standard Shopify platform. Options start as low as $2,000 a month, with unlimited purchases, a flexible, responsive platform, and accessible support, for many large businesses, Shopify Plus is incredibly affordable when compared to the competition. It offers even more perks if you happen to be involved in wholesale or B2B ventures.

 However, small to medium-sized businesses probably won’t find the higher price tag of Shopify Plus worth the investment, as they can’t take advantage of the ability to complete a high volume of sales, and probably don’t need unlimited user accounts, wholesale capabilities, or a feature-heavy backend. If you have an enterprise-sized business with high sales volume, or if you have a wholesale or B2B business, Shopify Plus may be exactly what you’re looking for.

Catégories: News dév web

Technology Tools for Better Legal Writing - 26 juillet, 2021 - 15:00

Writing takes a lot of time out of lawyers’ busy schedules – time that could be spent more efficiently. 

If you are still relying only on your word processor when writing, it would be an understatement to say you are missing out on a ton of benefits brought on by the use of additional software.

Infusing your workflow with special tools for better legal writing could turn a tedious, time-intensive process into something much easier, and ultimately, make the end-product reach extra levels of quality. 

These are some of the best technology tools that we recommend using if you want to level up your legal writing game.

1. Loio

Loio legal document software is an AI-powered legal document analysis and editing tool that ensures your documents are tidy and error-free when they leave your hands.

The highlights feature alone can help you save valuable time as it scans your document and digs out the key details automatically. These details are then grouped for easy access, helping you spot mistakes quickly.

Aside from that, Loio also gives you the option of fixing formatting and styling issues easily, as well as the option of editing lists, numbering, and bulleting. 

You can experience these useful features without ever leaving your word processor because this powerful tool is a simple, easy-to-use Microsoft Word add-on.

2. DraftLens

Another piece of legal AI software on this list is DraftLens, a web app that helps you save time before you even start writing. 

With DraftLens, you don’t need to start from scratch every time as it allows you to create dynamic automated templates using any legal text. This is a lifesaver for lawyers that handle a large volume of documents regularly.

Furthermore, it also helps you streamline the entire drafting process by allowing you to find and insert new precedents, information, and edit clauses.

3. Litigation Companion 

You probably wasted many hours generating tables of citations (TOA) in your documents, especially if you took the traditional route and marked every citation manually. The good news is, there is an app for that as well.

Litigation Companion (previously known as Best Authority) is a blessing when it comes to building TOA in documents such as legal briefs. With this app, you can complete the entire process in a couple of minutes.

Here’s how it works: it scans your document and automatically identifies citations present, then generates a TOA in a pre-defined location.

Additionally, Litigation Companion also recognizes content and citation errors. This eventually helps you save even more time by eliminating the need to cross-check individual citations for mistakes.

4. PerfectIt

The reason why MS Word is such a powerful tool for lawyers is the availability of a wide range of legal-centric add-ons. PerfectIt (along with other items on this list) is a great solution for lawyers who want to improve the quality of their documents.

PefectIt not only helps you proofread your document like a pro, but it also helps you quickly check italicization, hyphenation, and spelling of legal terms by utilizing its American Legal Style stylesheet. 

This particular stylesheet is based on the Black’s Law Dictionary, so you can bet you will never need to bust out the physical copy of this book ever again, as you now technically have it within MS Word.

5. ProWritingAid

The previous tools were mostly geared towards workflow improvements in legal document drafting. It’s time to mention software that can improve your writing itself. 

ProWritingAid is a helpful tool that makes sure your legal documents are grammar- and spelling-perfect. However, that is not the only thing you can do.

Aside from the usual style suggestions, the crowning feature of this grammar checker is its detailed reporting that can help you make further improvements to your writing. You can get reports for categories such as styles, grammar, clichés, and readability.

Plus, two features can be particularly useful for lawyers:

  • Snippets let you create a bank of phrases and terms you use regularly. This can be a useful asset when using repeated complicated legalese and Latin phrases.
  • Style Guide is helpful for keeping writing styles consistent across the board. ProWritingAid allows you to create a style guide that your entire team can follow to maintain a high level of consistency in your law firm.
6. Scrivener

Most previous tools we mentioned integrate perfectly with Microsoft Word. However, if you want to try an interesting, new approach to writing legal documents, Scrivener is a fine choice. The first reason to use this app is to increase your writing productivity

This word processor gives you a tree-based approach that completely changes the way you navigate through documents. As a bonus, Scrivener also allows you to open multiple file formats within the program itself, eliminating the need to jump between multiple tabs. 

Lastly, you can freely rearrange the different sections of the document by simply dragging and dropping them until you find the arrangement that works for you.

As stressful as you make it

Dealing with legal documents is time-consuming, and rightfully so, as a small slip-up could spell a disaster for you and your client. 

However, considering all the legal AI software available, legal writing shouldn’t be as stressful as it probably is. Leveraging tech advancements in the field of writing can ease a lot of the pressure you are experiencing while also saving you a lot of time in the process.

What’s more, implementing these tools might cause a cascading effect of improvements in your career. You can use the newly found extra time to make further improvements in your writing style or give more attention to other areas of your practice, such as client relations.

All things considered, any money you invest into technology writing tools is money well spent.

Catégories: News dév web

Is Squarespace a Nice Alternative to WordPress? Let’s Differentiate Both - 14 juillet, 2021 - 17:02

Living in the internet world, you might know 75% of a company’s brand image is evaluated based on websites.

If your website fails to deliver a top-notch user experience, you might leave behind in the competitive race. We are aware of this digital environment; having fresh content and aesthetic web design is necessary for survival. And to make a website beautiful, you need the best website creation platform.

When we talk about the best website creation platform, our hands immediately go down on WordPress, and why not? We all know about its soaring popularity. This is one of the best user-friendly content management systems, boasting 39.5% of the internet in 2021. But that does not mean other website builders are of no use. 

Usually, entrepreneurs are inclined towards cost-effective solutions when it comes to building a website. Hence, they choose a platform that fulfills all their needs and does not cost much. As they don’t prefer huge chunks of money on custom website creation tools. Hence they opt for readymade or else cost-effective platforms for their website development. Numerous platforms are available in the market, such as WordPress, Squarespace, Wix, and a list goes on. 

Intro of WordPress

From its launch in 2003 as a simple blogging platform, WordPress has gained massive attention globally as today it contains more than 455 million websites online. From impressive themes to plugins to advanced levels of security, WordPress has become one of the best content management systems that offer some great advantages such as,

  • Simple to utilize
  • Pocket-friendly solution
  • Expanded site security
  • Community support 
  • Scalability
  • Design flexibility
Intro of Squarespace

Squarespace is relatively new in the website builder domain but one of the best SaaS-based content management systems which offer appealing features and tools to create a beautiful website. Along with website design, it also offers logo-making options. As we all know how conventional businesses are jumping onto the bandwagon of digitization, Squarespace helps them a lot. 

Most restaurant businesses have chosen this platform to start services like ubereats as it offers many services in one plan. Squarespace also offers some advantages, such as 

  • Responsive templates
  • Quick set up
  • Dedicated support
  • No coding skill required 
  • Scalable and flexible 

It seems like both content management systems offer great advantages to their users, but without a detailed comparison between both, you can’t choose the best for you. In this detailed guide, we will take a close look at two popular content management systems, WordPress vs. Squarespace, so that you can decide which one is best for your next project without brainstorming. 

WordPress vs. Squarespace: A Quick Comparison 

In order to make it simple to understand the major differences between both CMS, here we have divided this post into certain segments that will help you compare both website builders quickly. 

  • Themes and templates 
  • Content management
  • Security
  • Plans and pricing
  • eCommerce

Based on the above main segments, let’s compare both website builders so that you can build a beautiful website for your enterprise as quickly as possible. 

WordPress vs. Squarespace: Themes and Templates 

Both come with lots of mobile-friendly themes and templates that help you customize the website as per your requirements. WordPress offers more than 6800+ free templates and hundreds of premium templates for all industries. In WordPress, you can customize free templates with easy drag and drop options. This makes the overall process smooth and friendly. 

Squarespace also offers an extensive range of templates categorized into different groups. But Squarespace offers limited pre-made templates than WordPress. Secondly, customization is not possible in Squarespace. You can only change colors, fonts, and other basic functions. 

Verdict: WordPress 

WordPress vs. Squarespace: Content Management 

As mentioned earlier, WordPress is best for bloggers as it lets them manage content with ease. In WordPress, you are provided with both visual and text editors so you can write articles with ease, and you can still add custom HTML anytime. WordPress takes care of your content and saves posts automatically. If something happens with your content, you can rely on WordPress without having any fear. 

Squarespace is not the first choice of the blogger as there is no autosave option. It won’t let you use revisions, and you are restricted from running your own HTML and CSS from the page. Moreover, in WordPress, you can use the image you have previously used, while Squarespace is not good for the media as well. You can’t use the image twice. 

Verdict: WordPress 

WordPress vs. Squarespace: Security 

WordPress is a self-hosted platform, which means users need to think about security and support. Users need to update plugins and pay attention to security to protect their data and website. No doubt, there are lots of tutorials, and how-to articles that help you overcome the issue but backing up data is an important step. 

Squarespace is a hosted platform, so the users don’t need to worry about security. They also don’t need to back up their own data. Further, users also get instant support from the customer care executives and discuss their issues. 

Verdict: Squarespace 

WordPress vs. Squarespace: Plans and Pricing

WordPress is free to install; all you need to do is purchase your domain name and hosting. After that, you also need to pay some money for themes and plugins to create an exceptional website, but overall pricing plans are cost-effective. 

While Squarespace comes with four plans, plans start from personal plans, business plans, basic and advanced. You can use the 14-day trial version, but after that, you need to choose one of these plans to create an amazing website. 

Verdict: WordPress 

WordPress vs. Squarespace: eCommerce

It seems like WordPress has become a synonym of eCommerce due to its well-known plugins such as WooCommerce and BigCommerce. Using these plugins, you can transform a basic website into a fully-featured online store. 

Squarespace also has an excellent in-built eCommerce system, but it has certain limitations like it only supports limited payment gateways such as Stripe, PayPal, and Apple Pay. but if you are a retailer and engaged with the restaurant industry, it would be a solid option. While WordPress supports multiple payment gateways and you don’t need to pay transaction fees. 

Verdict: WordPress

WordPress vs. Squarespace: Crucial Differences 

Before we declare our winner, let’s have a quick comparison of both content management systems. Check out the below table so you can decide which one best matches your needs. 

WordPressSquarespace Ease of useBeginner-friendly Perfect for novices Themes and plugins Extensive range Limited optionsData management Revisions, autosave, and HTMLNo revision or autosaveCustomer support Paid support Dedicated team support Cost-effectiveness From $2 per month From $12 per month eCommerce Scope for customizations Limited options SEOSEO plugins can help you increase the visibility of your website Inbuilt SEO features, you can manage them with ease 

From the above quick comparison, it is pretty simple to decide the winner. WordPress beats Squarespace in every aspect. From theme customization to plugins to pricing, it is the one-stop solution for enterprises. 

Which One is Best for You

After discussing the major differences between both website builders, it can be said that in what market you are and what are your exact requirements and what your budget is. Further, your technical skills matter while choosing the platform. If you opt for WordPress, you should have basic HTML, CSS, and PHP knowledge, while you don’t need any coding knowledge to use Squarespace. 

If you just want to create a static website with limited features, Squarespace is the best option. But most developers choose WordPress for:

  • Features and functionaries
  • Flexibility 
  • Ownership 
  • Cost-effectiveness 

So what’s your call? What do you think is best when it comes to choosing between Squarespace vs. WordPress? Indeed, the popularity of WordPress is much higher, but it would be better if we focus on business requirements rather than features because both are better for different kinds of site owners. 

Catégories: News dév web

9 Customer Service Metrics You Should be Tracking in 2021 - 13 juillet, 2021 - 08:56

In today’s competitive landscape of commerce, businesses should focus on adding new customers while retaining their original customer base (this helps improve profit margin). In order to achieve this, satisfactory customer service is the only solution. The ROI for providing exemplary customer service is clear.

  • 73% of companies with above-average customer experience perform better financially than their competitors.
  • Loyal customers are 5x more likely to make a repeat purchase and 4x more likely to tell a friend about their experience
  • 77% of consumers respect and view favorably brands that seek out and act upon customer feedback
  • Customers will spend up to 140% more after a positive experience than customers who have a negative experience.

While the reasons to improve customer experiences are clear, finding areas in your business that impact this metric can be difficult.

This is where KPIs or Key Performance Indicators come in. 

Different sectors have their own KPIs to measure how they contribute to the growth of a business. Customer service KPIs are part of this list too. If you are not sure about what metrics to analyze, we have got you covered. Let us dive into the details.

What is a Customer Service KPI?

A KPI is a business tool. It is a measurable value to determine whether business goals are being achieved. Thus, businesses use customer service KPIs to measure whether the team is successful. This helps judge the departmental performance for better management. It reduces costs while improving job satisfaction.

KPIs give access to information like sales, customer retention, and lifetime customer value (LTV). These metrics are important factors in determining the growth of businesses. Here are the top customer service metrics to track 

1. First Call Resolution (FCR)

First call resolution measures the percentage of customer complaints that teams resolve during the first contact. Customers can make contact via live calls and web chats. We then challenge representatives with resolving the issue before consumers hang up. Often, customers end the chat without the need to follow up. An email marketing expert then tries to resolve matters with a single but detailed response. 

Support teams divide issues they solve in the first contact with the total FCR eligible cases. For example, if customers provide wrong details, it no longer remains eligible for FCR. This metric directly correlates to customer satisfaction and ensures they’re pleased with problem resolutions at first contact. Here are a few First Call Resolution metrics to keep as a rule of thumb:

  • Industry Standard –  80% of calls answered in 20 seconds
  • Email – 100% of Emails in 24 Hours (the best achieve 80% of emails within 15 minutes)
  • Live Chat – 80% of Chats in 20 Seconds
Image Source   2. Customer Satisfaction Score (CSAT)

It’s hard to find out whether or not customers are fully satisfied; a CSAT score makes it simpler. Businesses refer to it as Happy Customer KPI. Here, eCommerce platforms ask direct questions. Sometimes they conduct mini-surveys to see how they feel about services and products. 

Usually, customers express answers to questions using star ratings or emojis; CSAT scores are an average of these responses. But, businesses should calculate it based on those who display satisfaction. A good CSAT score (depending on industry) will be between 75% and 85%.

3. Rate of Customer Retention  Image Source

Good quality products can reel in customers, but retaining them depends on the customer experience. Clients go away if there are bad experiences with customer service which remains true even if you use funnels to increase sales (there is no secret sauce here, just good customer care!). Thus, this KPI is crucial to measure how many customers stick to your business over time. 

Customer retention can increase revenue over a 1.5-2 year period by up to 80% and reduce the cost to acquire a customer by nearly 30%.  In addition, increasing customer retention rates by just 5% increases profits by up to 95%.

Existing customers also spend 31% more than new leads, and when you release a new product, your loyal customers are 50 % more likely to give it a shot.

You can calculate this rate weekly or monthly. Take the number of customers at the start (CS) of the tracking period, then calculate how many customers get added during the period (which is denoted as CN). Afterwards, measure (CE) the number of customers at the end of the period. The retention rate would then be (CE-CN)/CS multiplied by a hundred. 

4. SERVQUAL  Image source

This KPI is multidimensional and measures whether a service has subjective elements. Customers get a questionnaire with five different aspects. Reliability comes first and customers answer how the company delivers on the promised products. 

If employees are knowledgeable and courteous, they can create trust and confidence. The physical appearance of facilities also matters here. Customers tend to judge on the basis of equipment, business environment, and employees but empathy or the attention and care given to individual customers also matters. 

Responsiveness or how willing staff members are to help customers goes a long way. It helps understand how customers perceive offered services and what they expect. If expectations exceed perceptions then businesses can improve.

5. Net Promoter Score (NPS) Image Source 

Over 92% of consumers report trusting family and friends above all other forms of advertising.

It is like an electronic signature measuring customer loyalty to brands or companies. It helps businesses figure out whether customers will refer their products to others. Surveys measure answers on an eleven-point scale. 

Businesses subtract the percentage of detractors from the percentage of business promoters. 54% of customers expect more from a company’s customer service team than they did a year ago. Even more so, this percentage increases to 66% for consumers in the age group of 18 to 34 years old.

6. Average Resolution Time (ART) Image Source

This is one of the most important KPIs. It measures how long representatives take to solve customer issues. Good customer service has a direct correlation to timeliness. Such speed plays a positive role in impressing customers, improving loyalty and retention. Linx Legal has focused on efforts to improve the time it takes to resolve a customer issue. “ Customer service metrics is something that our company has struggled with. Of course, the happiest customer is the one that has a positive outcome. In our case, that end outcome may take 1-2 years to be completed. So, we needed a way to measure satisfaction before the process was complete. We use Zapier integrations to gauge satisfaction levels and set up automated emails, SMS messaging, and surveys to accomplish this. This has helped us to identify at what point in the process customers begin to get impatient, and to laser focus our customer service efforts during these times”.

7. Customer Churn Rate  Image Source

If you want hard truths about your business then keep an eye on this KPI. The churn rate tells companies how many customers they’ve lost within a time frame. It gives a fair idea of retentive abilities. You can calculate this by dividing the number of customers lost by those present at the start. The number is then multiplied by a hundred. 

8. Ticket Backlog  Image Source

This KPI gives an idea of how many customer tickets have stayed beyond normal response times. Backlogs can happen for various reasons – from teams being inadequate to high volumes of tickets. Sometimes, customer care needs a more detailed touch, which takes time. 

Familiarizing yourself with this metric helps understand if you need more members. Often improving their knowledge is the solution. 

9. Rate of Resolution  Image Source

You can calculate the percentage of issues resolved by customer service using this metric. It measures how productive and efficient individual agents can be. The functioning of customer service teams also comes to light. Here, you have to divide the number of resolved issues by the total number of tickets. Then, multiply the result by a hundred. To improve your customer resolution rate, use opportunities to connect with customers via live chat that is available 24/7 or by phone when an issue arises. Here is an example of what this can look like on a webpage:


You can also implement easy-to-follow guides on your website or educational videos that show how to resolve simple (but common) problems with your product or service.

Wrap Up  

While there are several other indicators that help measure customer service,  the metrics listed above are definitely crucial in 2021 for companies looking to build a brand. They’ll definitely help businesses cater to customers better. 

Great customer service comes down to people rather than numbers. If you want to retain your customers, go out of your way to show how much you care about their needs. They will end up choosing the service provider that delivers the greatest overall experience.

Catégories: News dév web

Best Discounted & Free Student Software Options - 9 juillet, 2021 - 12:48

Being a student can be hard, even overwhelming at times. Most college students have to juggle a social life, part-time jobs, and internships while also trying to keep up with their education. Add the pandemic and increased digitalization to the mix and you have a huge tangle to sort in your hands. 

While students have to learn difficult subjects and master software that will help them land a job, they might feel a little lost. Especially since most software, they have to learn is professional and quite expensive. Thankfully, all is not lost. Many of the major players have options to help out students whether giving away their software for free or providing special rates for students. 

In this article, we’ll have a look at the most popular and vital software options that students can get for free or with a sweet deal. 

Best Free Software for Students 2021 1. JotForm Student Survey Program

 If you’re a student the chances are quite high that you’ve already prepared a survey or will prepare one in the future. We all know how difficult it can get to create and publish a survey. Especially, if you are not aware of online tools that can create online surveys in a matter of minutes and share them with people even faster. 

JotForm is an excellent tool to create surveys and it’s already free to anyone who wants to try it out. But, what’s better is that JotForm also has a special plan for students that gives them the survey plan for completely free.  

The JotForm Student Survey plan removes submission limits from surveys and offers robust survey features, and hundreds of free templates. All you have to do is to apply to the program and if you can prove that you’re a student, you can create your own survey in a matter of minutes. You can apply to the program from here.

2.ADOBE – Creative Cloud for Education

Adobe is one of those giants that actually introduced discounted rates to premium tools for students. Famous for its design and production tools, including but not limited to, Photoshop, InDesign, After Effects, Illustrator, The Adobe Creative Cloud is a wonderful tool for any student that wants to get their hands on tools that will eventually help them learn a profession. 

The Creative Cloud is discounted to $19.99/mo for students. That’s around %60 cheaper than getting the toolset for its retail pricing. For an incredibly cheap price, you can get every tool offered by Adobe (there should be around 20) if you can prove you’re a student. 

3. Autodesk Futureskilling

Autodesk is also one of those giants that have assumed the role of assisting the future professionals of many different industries. Not only that, they also support educators and lifelong learners and they call the process futureskilling. Autodesk offers all of its products for free to people who can prove they are a student or educator.

Autodesk comes with a rich portfolio of tools vital to many industries including AutoCAD and MAYA. Honestly, their portfolio is so wide that the options wouldn’t fit into a single article.

4. Evernote for Students

Evernote is an excellent note-taking app. Their main goal is to make note-taking digital and paperless. As we do almost everything, including studying on our computers and tablets, it only makes sense to have a tool that can utilize the advantages of computers while doing something as simple as note-taking.

Evernote has a free plan that’s quite useful in itself, however, students can get one-year access to its premium plan. We couldn’t find any information about if it’s possible to renew the student plan if you can prove you’re still a student. So, it’s up to you to go for the upgrade right away or try the free plan before upgrading.

5. Atlassian Classroom Licensing

Atlassian offers a lot of different tools, especially to future software engineers and computer science students. Atlassian boasts an impressive portfolio including all Jira services and even Trello. 

Atlassian offers a %75 discount on most of its products, however, these aren’t available to individual students. Instead, these discounts are offered to institutions to be handed out to students. So, you should probably check in with your institution to see if you have the option. 

Honorable Mention: Audacity

Audacity is a free, open-source audio recording and editing software. It doesn’t have a special offer for students as it’s already free-to-use. It’s been developed by a group of volunteers.

Audacity is a wonderful tool for recording music, podcasts, or any type of audio. You can also edit your recordings. So, you can finally actually record that podcast that you thought would be a great idea while hanging out with your friends.

To Conclude…

All in all, many companies are providing huge discounts or even giving away their full products for free to help future professionals. These were the most popular free student software options we gathered for you. If you think we missed a software that you believe deserves a spot on this article, let us know in the comments below. 

Catégories: News dév web

Digital Transformation of Employee Training and Development - 7 juillet, 2021 - 21:24

Employee training must now be less time-consuming, offered preferably on-the-job and in tiny chunks, and stay efficient and relevant to a specific employee’s present job obligations.

As a result, employees can broaden their knowledge and abilities without jeopardizing the custom software development firm’s continuity or lowering productivity. The answer to these current needs is the digital transformation of employee training and development.

Methods for Bringing Training and Development into the Digital Age

For digital transformation of employee T&D, a variety of tools can be helpful:

Learning management systems (LMS)

A learning management system (LMS) is the foundation of digitalized staff training. LMSs assist in creating and delivering learning materials to trainees, the organization of collaboration and communication between trainers and trainees, the assessment of training results, and the tracking of progress, among other things. They’re most commonly utilized in online training, but they’re also appropriate for hybrid learning, which mixes traditional classroom instruction with e-learning. Modern LMSs focus on learners and effective dissemination of learning content, whereas early LMSs focused on course management.

Mobile Applications

Mobile applications supplement digitalized training by extending the capabilities of learning management systems (LMSs). Mobile devices can access training materials 24 hours a day, seven days a week, using m-learning. As a result, even individuals operating in remote areas can benefit from learning. You can also utilize mobile app development to refresh employees’ abilities after they have completed their training. Audio simulation programs, for example, can help employees practice communicating with consumers by simulating real-life discussions.

Extended Reality Technologies

Extended reality (XR) technologies are more advanced kinds of digital transformation of employee training and development that can make learning more immersive. Despite the significant price and time commitment required to create and distribute 3D e-learning content in XR environments, these technologies are becoming more widely adopted. Virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies are all included in XR. They provide advanced learning opportunities for employees, particularly in areas with a strong focus on practice, such as manufacturing and healthcare.

Digital Transformation of Training and Development in Practice

Let’s take a look at how digital transformation technologies are affecting different forms of staff training. Using the example of a custom software development company LMS supported by additional tools, we will examine LMS-driven digital transformation (mobile apps, XR).

Employee Orientation & Onboarding

All corporate records, including HR-related documents like hiring forms and onboarding training materials, were distributed among several departments before digital transformation. There were old and new versions of documents and paper and electronic copies simultaneously, resulting in chaos. Orientation and onboarding are becoming more accessible, faster, and more convenient due to digital transformation. It allows for the creation of a centralized repository for all corporate papers.  

LMS: LMSs can assist new employees in acclimating to the firm. In a software development company’s intranet, the FortySeven47 LMS allows for the creation of employee profiles. They can also obtain a start guide on administrative processes (computer logins, extensions, email setups, and so on) and an introductory movie with information about the company’s mission, values, corporate culture, policies, and benefits, among other things, through the LMS. To make the onboarding process even more accessible, the LMS can use ready-made templates saved in the libraries of custom software development companies to make filling out new-hire forms a breeze.

Mobile apps: Employee apps, like LMSs, can store e-learning content and useful information (interactive manuals, corporate policies, a contact list, etc.). They can use interactive maps to assist new staff in finding their way about the office. Gamification is frequently used in mobile apps to enhance employee engagement and motivation. For example, in a vast organization, new recruits may be rewarded for finding specific places. Employee handbooks, job description management, orientation training management, and other onboarding functions are supported by some programs.

XR: MR can boost custom software developer or staff training and onboarding, too. It lets users view and interact with 3D information in real-time and visualize and manipulate data.

Self-learning, Continuous Learning & Microlearning

Trainees can access all accessible learning resources at any time, rather than being limited to a single book or course, thanks to digital transformation. Trainees can acquire and refresh their knowledge by having books, classes, and assessment tests on their PCs or mobile devices. Microlearning — the ability to study in small bits via mobile devices – has emerged due to digital transformation.

LMS: Employees can have unrestricted access to learning content through LMSs, which provides a fresh impetus for self-learning. It’s simple to search, download, and track updates to learning content using the FortySeven IT LMS and to continue learning as needed. Microlearning is a fantastic fit for a custom software agency’s LMS because it simplifies and delivers short lessons that condense the crucial aspects of staff training.

Mobile apps: Mobile applications are helpful for on-the-go learning and self-assessment. They can include extra e-learning information (videos, photos, charts, graphs, and so on) to supplement more extensive training resources, allowing learners to better prepare for classroom or workshop sessions. The Skill Pill app, for example, will enable you to provide short training films on areas like customer service, management, sales and marketing, and more. 

XR: Due to their high cost and restricted availability for individual learners, these technologies are impractical for self-learning. However, because they provide immersive and engaging content, they can add value to microlearning in the workplace.

Instructor-led Training

Due to the use of various digital communication and collaboration tools, digital transformation makes instructor-led training available anywhere, anytime, and for any number of trainees, as opposed to traditional classroom training. Furthermore, new technologies such as XR enable staff training through simulations, which is just as effective as hands-on learning but without the hazards, which is especially important for medical training.

LMS: LMSs can assist with scheduling in-house and external instructor-led training, delivering a variety of learning content to trainees, and arranging knowledge assessments, among other things. Employees can be automatically enrolled in training using software development companies LMS workflows, and training, workshops, exams, and other events can be scheduled. It allows you to create and transmit many types of training information (documents, photos, audio, and video) and incorporate multimedia (such as recorded webinars) from other websites. It allows you to create and transmit many types of training information (documents, photos, audio, and video) and incorporate multimedia (such as recorded webinars) from other websites.

Mobile apps: Instructor-led instruction can be supplemented using mobile apps. After studying a new topic, trainees can read e-books and take quizzes on their mobile devices. When trainees have concerns regarding the course, assignments, exams, or other issues, m-learning allows them to engage with other trainees or an instructor rapidly. Scoreboards, certificates, and badges are common features in mobile apps that reward trainees for finishing a topic, a course, or passing an exam, among other things.  

XR: Employees can benefit from virtual reality training. Walmart, for example, uses virtual reality simulations in instructor-led training. Employees wearing virtual reality headsets were put through their paces in real-world scenarios, such as a Black Friday sale. As a result, they were taught how to interact with customers, resolve problems, and so on quickly and professionally. Custom software development companies can help with practical training for employees. An employee, for example, may have a valuable lesson on fixing an aircraft engine under the supervision of an instructor after attending a lecture on aviation engine maintenance and repair. The student scans a real airplane engine that has to be repaired using a tablet with custom software installed. The tablet then superimposes digital representations of engine parts and repair instructions on top of the actual engine. In this situation, you can utilize software development to make 3D holograms of the machine, allowing the instructor to describe the engine’s structure in more depth visually.


It’s impossible to picture the development of FortySeven software professionals and training without the use of technology. Employee retention is aided by digital transformation, which allows for effective and rapid cultivation and updating of employees’ skills and knowledge. Furthermore, digital transformation solutions span all primary training functions, from onboarding to self-learning, and can be utilized independently (LMSs) or as essential additions to employee training that can enhance learners’ experience (mobile and XR technologies).

Catégories: News dév web

Five Reasons Why Artists Should Have a Website - 7 juillet, 2021 - 13:31

Great things are not done by impulse but by a series of small things brought together.” – Vincent Van Gogh.

In today’s digital world, most artists have found themselves a home on Instagram, Pinterest, Deviantart, and so on. Yet while they get the work done (mostly!), nothing can be compared to the flawlessness and professionalism of an up and running website. 

According to this research, 93% of business purchase decisions start with websites’ search engine ranking. If you are willing to cater to a large chunk of the audience, a website is a must begin with. There are many aspects herein- designing a stunning website, using SEO to get maximum reach, displaying meaningful information, copyright, pricing, etc. 

Let’s explore why social media platforms are not enough in today’s time and the importance of having a website as an artist:

1. Complete control: As an artist, you need your creative freedom, which may or may not be possible without your website. Additionally, on social media, you are just one of the many accounts and will not be recognized in a sea of artworks. If you want to take your audience seriously and not miss out on your work, a website is what you need!

When you can sell your art directly from your website, you don’t have to pay commission to others. Everything you earn comes now to you! A website lets you be in control of your art and your money and this is super important in today’s time. If you want to actually earn what you deserve, a website is a way to start. 

2. Sense of professionalism and credibility: Selling art online is like a business, and for that, you need a Website. With a website, you can add your contact information, build a portfolio of your work, and sell your artwork without having a middleman. All this leads to a sense of professionalism and builds your reputation as an artist. 

With a website, you establish yourself as a professional; and not just a hobbyist that makes your brand credible in the digital space. In addition, a website gives you a sense of being an artist or a creative person in the real world. We all make purchases online through websites – so why shouldn’t you have a website? 

3. Marketing: Where there is art, there is a need to market it. A website provides all relevant information about you and proves your authenticity to potential customers and investors. The pandemic has ensured that everything shifts online – and it has impacted the creative world in ways more than one! Galleries now screen their artwork online, and exhibitions take place online too! Collectors want to visit a website to screen an artist’s work rather than just social media accounts. 

When you rely on third-party services such as Facebook and Instagram to advertise your art, you have no control over the presentation and the look of your listing. With a website, you get complete control over how your website looks and you can alter the aesthetics according to your brand. 

4. Customized portfolio: A portfolio allows you to showcase your artwork to interested parties in a matter of a few seconds!. It presents others with evidence of what you make and is a one-stop destination for your potential customers. “Website” is a perfect platform to exhibit your art from anywhere, at any time. 

You can put together your best designs for the world to see with the help of a website. You are a small business owner and you need to display what you do best for everyone to see. 

5. Copyright: Everything you post on your website solely belongs to you. You can add watermarks to your pieces to ensure others do not use them, and you can also get the copyright of your brand. Copyrights provide artistic protection and also lets you profit from your works. The right to make copies, distribute them, and display your work publicly belongs to YOU. 

Without a website, others can easily copy your art and publish them as their own. Plagiarism is common in today’s world and a website will help you avoid that misfortune. Nobody likes their work being used without credit. 

Now that we have established that a website is essential, here are some unmissable tips for you: 

  1. Use high-quality images. Good quality graphics should be a no-brainer! If you are proud of your art, showcase it in the best possible way. We recommend investing in a good camera. It will be beneficial for you in the long run – take our word for it! 
  2. Add details. Details include having a title, adding the dimensions, the year of your artwork, and the price. Provide visitors with every bit of information needed to purchase your art. All this facilitates in making your website more searchable on search engines. Adding watermarks is an excellent practice to mention if a particular piece of art is available for sale. 
  3. Another crucial thing for your website is an artist biography and CV. A good memoir and a portfolio of your art will help you apply to galleries, competitions, museums, and so on. It also gives your visitors and collectors an idea of who you are and what you do. Giving them a glance at what you have worked on before makes it easier for them to decide on collaborating with you. 
  4. Having an email list can help you accomplish so much. Did you know that 89% of marketers use email as the primary channel for generating leads? It is a cost-effective and highly impactful digital marketing tool that can easily reach your fans and customers in their inbox. Provide your visitors with an effortless way to join your email list. Don’t make it complicated. 

While it may seem like websites are not that important anymore, it is essential to note that they are ubiquitous in today’s times. It is the new ‘normal’ for artists. In addition, most millennials prefer blogs and websites to Instagram pages. 

A website mirrors the art you create. It is a fantastic way to express what you are and is your ‘home’ online. How artists make a living is changing every day! Artists are now small businesses and prefer being independent to hosting their art on someone else’s page. All we have to say is create your art and market your art! 

What are you waiting for? It’s time for you to take your art to the next level!

Catégories: News dév web
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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn