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How To Create An Instagram Wall For Events - 29 septembre, 2022 - 15:24

In recent years, Instagram has been the most expanding social media platform among companies and marketers. Social media has risen as an essential component of brand creation and marketing strategy.

Digital media and promotions have used these platforms for their online marketing. Still, social media is now influencing offline promotions like events and venues.

The result of this fusion of offline advertising and communications with digital media platforms and technologies is the Instagram wall.

In this piece, we will discuss what an Instagram wall is and how to create an Instagram wall for events.

What is an Instagram Wall

Instagram Walls is a real-time stream of content that has been collected and curated from Instagram using hashtags, handles, mentions, or tags. Instagram walls are displayed on digital screens and devices.


The Instagram wall helps achieve prime event objectives such as audience engagement, promotions & communications, entertainment & leisure, brand building, event marketing, and driving results for the brand or event. 

Instagram Wall is created and displayed on screens primarily at events, venues, conferences, concerts, exhibitions, retail stores, malls, etc.

Ideas to make your Instagram Wall Engaging for Events Instagram Q&A Sessions

You can use Instagram live to hold a series of Q&A sessions with the participants of your event. As a result, they will be hyper-engaged in the event and interested in what you have to say. 

To generate excitement among the viewers, you can allow questions to be asked during the live streaming session and even share the live Instagram post. 

Please encourage them to create more Instagram posts so that more of them can be shown on the screen at events.

How to do’s & Demos through Instagram Live

Bring your audience together and lead them through a demonstration or tutorial using Instagram live. Anything connected to the subject of your virtual event will do. 

As a result, you will establish a deeper level of connection with the attendees of your event. Customers might associate a name with your brand and gain new knowledge.

Showcase Instagram Stories

Request tagging from your audience in any content relevant to the event. Thus, you can display their real-time stories during the virtual event on the screen. 

You can ask participants to describe their participation and to tune in remotely. You can also access your @-mentions in the activity tab to view, respond to, and share tales about you.

Cast Speaker’s Content

Speakers and influencers are the main attractive point of an event. Most of the crowd comes to an event to see their favorite speaker or influencer, which gives you a chance to boost your presence. 

You can hit two birds with one stone by displaying the speaker’s social media profile and your user-generated content. This would impress the speaker and attract the speaker’s social media audience to your event page.

Run Contests and Questionnaires

Audience engagement is on top of the list of every event organizer when it comes to making an event memorable. The easiest way to hook an audience is to run a contest or questionnaire, which opens up two-way communication.

The audience is observing or listening to speakers for most parts of the event. But when you run a contest or questionnaire, the audience starts getting involved. This also breaks the monotony of the event and livens it up.

Suppose you throw in some gift hampers for winners of contests and questionnaires. In that case, the chances of audience participation go through the roof.

Display User-Generated Content

User-generated content in the form of social media posts captures the audience’s attention like nothing else. 

One can use User-generated content across multiple marketing channels. Still, events can be taken to a new level through user-generated content and Instagram walls.

Instagram is the go-to social media platform for collecting a large volume of user-generated content. 

Collect and display user-generated content from your event on the Instagram wall to boost audience engagement. 

Benefits Of Instagram Wall For Events Boost your Social Media Presence

As we just stated, using Instagram content and incorporating digital media into events can help you expand your brand’s reach in the market.

As a result, by displaying pertinent material that has already been shared on Instagram on your hashtag wall display, you can reach a wider audience on the network.

Additionally, UGC produced by events will make such important information more visible to new networks, demographics, and audiences, increasing exposure & event recognition. It will also help you increase your Instagram following and reach.

Enhance Audience Engagement

We talked about how audience involvement is the most crucial factor in determining if an event or a marketing campaign for a brand succeeds.

You can curate and showcase interesting visual content from Instagram walls, whether it be an influencer, brand, or user-generated content. Attractively displaying this content at events will attract attendees and keep them interested.

Additionally, you can promote interaction by hosting Q&A sessions, panel discussions, keynote speakers, etc., with the Instagram wall display.

Offer Brilliant Gamified Experience

Event experience is a unique idea that marketers and event organizers place a high value on since it lays the groundwork for future events’ success.

On the Instagram wall, you may provide gamified experiences such as polls, leaderboards, challenges, quizzes, photo competitions, etc. in addition to rewards & recognition.

This would entice the audience to take part in these gamification initiatives and give them a remarkable audience experience that excites them and cultivates a positive attitude toward the business.

Wrapping Up

Instagram is a fan favorite among social media platforms. This makes Instagram the go-to platform for brands & businesses to collect user-generated content, as many posts are created on the platform.

This user-generated content can create an attractive Instagram wall to boost engagement and enhance audience awareness. 

We mentioned some ideas in this blog through which you can make your Instagram wall engaging. We hope we have served your purpose through this piece of content.

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Catégories: News dév web

5 Unexpected SEO Factors You Should Be Tapping Into - 26 septembre, 2022 - 12:53
What is an SEO ranking factor?

SEO ranking factors affect your website’s search engine ranking. For example, Google’s algorithm will decide whether your outstanding article on cat eye colors will make it to page one. How to maximize your content’s chances depends on the SEO ranking of the content.

Google and Bing employ SEO to show search results. These search engines demand the right results. “Right” signifies a page that matches the user’s search: it may not be the best material, but it’s what the user wants. 

A landing page must match the user’s search intent. You shouldn’t show a product page to someone seeking information — not yet, because they’re still lost. On the other hand, if a buyer lands on one of your longer blog posts, you risk losing them. You should send them to your store’s product page.

Product pages must include commercial keywords. Optimize a category page for [buy dog food] if you sell dog food. Do you write about dog food? This content may be tailored for [how to feed my dog] and aimed toward informational consumers.

SEO ranking is content placement on Search Engine Results Pages (SERPs). Ranking number one means that your website is the top result for a given phrase.

Click-through rates rise as you approach number one in search results. The top 10 first-page results are also significant, but 95% of readers don’t finish the first page.

Top 5 Unexpected SEO Factors You Should Be Tapping Into

Google was founded in 1998, although it wasn’t until 2003 that it began developing intelligent algorithms to provide the best search engine user experience possible. Google invented FLORIDA due to the keyword-stuffing techniques many web admins used to score highly. 

FLORIDA fought against black hat SEO techniques and paved the way for Google’s incredibly complex array of algorithms, influencing how we search today. 

As a result, modern search optimizations need modern SEO factors. Here are the top 5 unexpected SEO factors that can give your content an advantage.

  1. ‘People Also Ask’ section.

You’ve probably Googled something and seen drop-down menus with responses. Similar to:

People Also Ask is a relatively recent service offered by Google to give users on-demand, real-time information. Users can see critical details relevant to their questions by using drop-down boxes.

To land a featured snippet, answer the question in your post. You must optimize your content for high-volume keywords with relevant inquiries.

This strategy is used to find the most helpful questions to develop content, as People Also Ask queries often have low search volume.

How can you get these questions? Here are some of the steps that you can follow:

  1. Discover pages that rank for numerous keywords.
  2. Use Ahrefs or SEMrush to analyze and scrape their keyword rankings
  3. Gather all of their People Also Ask for information
  4. Pick the most frequent or popular queries
  5. Ensure you do not already rank for the keyword
  6. Determine if you can genuinely rank and if the keyword difficulty is not too high
  7. Optimize your page for this long-tail/question keyword just like you will do with any other term
2. Google E.A.T. – Long Form Content

Google E.A.T. stands for EXPERTISE, AUTHORITY, and TRUST.

This abbreviation represents the official Google guideline for observing and crawling web pages to evaluate content quality. It’s what its bots use to distinguish between high-quality and low-quality content. 

This policy has been in effect for more than seven years, but it wasn’t until 2015 that Google officially published them, due to an internet leak of company standards.

In 2022, E.A.T. will continue to play a significant role in SEO strategy. Actually, it’s perhaps more important than ever, with brands and marketers favoring high-quality content over other SEO strategy elements.

The benefits of SEO and marketing are limitless, ranging from more natural backlinks to increased page dwell time. In addition, developing longer-form content never ceases to provide additional brand benefits when time and effort are invested. 

On top of that, it has been proven that longer content results in higher rankings. Remember this when developing SEO content to create user-centric, high-quality material that addresses problems.

3. Localization of SEO strategies

Google My Business merits its subsection here. Localization of SEO in 2022 will necessitate you prioritizing these adjustments on your website.

In a time of broad uncertainty and ongoing political events, it is vital to know whether businesses are open and how they work. And this is precisely where Google My Business comes in — supplying users with the necessary contact and business information for local providers/retailers.

These listings additionally include:

  • Real-time business hours
  • Visitor patterns and times of day
  • Phone numbers, websites, and email
  • Reviews & Ratings
  • Detailed directions

You can also post updates regarding your operations or special deals to keep your clients up-to-date on any significant business developments.

4. Schema markup 

It hasn’t commonly been understood yet, but the schema markup is a significant SEO trend in 2022. Adding more structured data and rich snippets (and formatting) to your sites and content boosts the likelihood of obtaining valuable real estate on SERPs, such as People Also Ask.

Since Google’s engines tend to prioritize user-centric experiences, tailoring your content to appeal to these portions of SERPs can be just as advantageous as placing in the top 10 search results on the first page. This is why these appearances are referred to as “Position 0.”

Fortunately, there is often a simple method you can apply to generate structured data for any internet page:

  1. Utilize Google’s Structured Data Markup Assistant to construct your schema
  2. Choose the ‘Type of Data’ best relevant for your needs
  3. Enter the URL to be marked-up
  4. Select which elements to highlight
  5. Keep adding more markup elements
  6. Produce the HTML
  7. Include the markup on the page.
5. Video SEO gets an upgrade.

Consider this SEO fact: there are 800 million videos online and 37 million active channels. With this in mind, it is not surprising that video SEO is gaining popularity.

Given the development of Google’s M.U.M. algorithm, which favors video clips in Search Engine Results Pages, optimizing your video content for SEO will be vital beyond 2022. Ensuring that your content appears on the first page is no longer sufficient. You must also do your best to promote your video material.

How? Use these steps:

  1. Pick a keyword.
  2. Optimize the title and description 
  3. Tag correctly
  4. Write a fun script and create longer videos
  5. ‘Subscribes’ and ‘likes’ promotes engagement.
  6. Create Playlists. Keep viewers interested and Use a compelling thumbnail.
  7. Caption videos and use social media to promote your videos.
Don’t neglect the traditional SEO

Although all of these new and exciting SEO trends for 2022 are enticing and worth investing time and money in, it is crucial not to lose track of traditional SEO and its efforts. That means you need not entirely recreate the wheel. You should invest in these methods to increase your search visibility, website traffic, and sales via exposure on search engines such as Google.

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Catégories: News dév web

How To Create An E-Commerce Content Strategy To Improve Sales - 26 septembre, 2022 - 10:48

You are aware of the significance of e-commerce content strategy for improving sales in e-commerce businesses unless you are completely off the grid. The issue is that some marketers believe that if they provide enough content, people will find it. Unfortunately, this is not how it operates.

Without a plan, content is merely words, pictures, and videos that are broadcast into cyberspace. This type of material adds nothing to the target market’s business other than to the happiness and wealth of certain content creators.

Content strategies have a clear aim and a set of actions for how to get there, such as boosting your bottom line, increasing conversions in your sales funnel, and increasing engagement with target audiences. Among marketers’ top content marketing challenges: producing material that provides good quality content with leads.

Online companies are driven by content, which generates likes, shares, and sales. However, an e-commerce content strategy is necessary for material that influences consumer behavior.

Why Does My Ecommerce Website Need a Content Marketing Strategy?

Creating unique, high-quality material with a specific audience in mind while appealing to their interests and addressing their problems is known as content marketing. By giving useful information that cultivates goodwill and involvement, it often gently sells a brand, service, or product as opposed to making a hard pitch.

The ultimate objective of this customer engagement is to turn consumers into paying clients by guiding them through the sales funnel process of meeting their needs, establishing your credibility as an authoritative source of information, positioning yourself as the authority best suited to assist them, and then turning interest into a paid business and a valuable ongoing relationship.

A successful e-commerce content strategy will bring about the following advantages:
  • It brings in fresh visitors to your business website. 
  • It promotes confidence in your brand.
  • It can assist with crucial conversions.
  • It could generate a different source of income.
  • Its evergreen substance may offer a lasting benefit.

Without a solid e-commerce content strategy, you run the risk of confusing and alienating potential consumers with content that lacks focus and purpose. Additionally, you run the risk of falling behind rivals that have a strong content strategy in place.

Ideas To Improve Sales In E-Commerce Content Strategy 1. Recognize your audience

If you sell products online, you should have an e-commerce content strategy and be aware of the buying habits of your target market. If you sell goods on external marketplaces like Amazon, you should be aware of the type of material they require and match it to what you already provide for your own website.

Additionally, you ought to comprehend how customers locate your goods. Perhaps they use a search engine if they are older. Your products might appear in the social media feeds of your target market, which is likely to be younger. Understanding current trends will help you follow and reach your audience where they are because social media platform audiences vary.

Knowing your audience allows you to map out their purchasing patterns. While most of your material may be used on various social media platforms, some of them might profit from more distinctive media.

2. Identify material specific to each channel

You can choose the kinds of material you should produce after you are aware of the channels your audience consumes. You can produce entertaining and educational videos if you use TikTok. You can design a great graphic if your target demographic uses Facebook. An aesthetically pleasing GIF would also work well on Twitter.

Numerous pieces of material can be successful on multiple platforms, regardless of the channel. For instance, you can post videos, descriptions, captions, and hashtags on your own website as well as on several social media sites.

You should weigh the expected results against the specific e-commerce content strategy investment needed for each channel. Avoid investing excessively in specialist content at the expense of your essential content needs. If clients can’t locate the information they require to make a decision, even a strong social media hook won’t be of much use.

3. Create an information model

You can make a content model after mapping out the content. This approach establishes precise standards for content creators to follow when structuring their work to complement your plan.

First, list all the entities you intend to map, such as your offerings’ goods, product categories, campaigns, and channels, as well as any editors, product managers, or other relevant entities.

After mapping the entities and their connections, you must decide what information you need to record for each item. Start with the product’s name, description, price, and photo.

There will probably be a new channel in two years. Make sure your approach is adaptable enough to deal with new knowledge base platforms, fads, and the associated content without needing to start from scratch.

Once you have your model, you must decide how to best add content to it. Even if your production crew is imaginative, they can forget to record the right information. Implement the content model in a structured CMS to manage the material for your company to assist them.

4. Support the CMS without a head

Businesses that want to manage their materials more effectively need an e-commerce content strategy. It simplifies the creation, management, and publication of e-commerce content, including the simultaneous publication of the same material across different channels. Enter headless CMS, which has been popular among providers to store content in a single knowledge base repository and deliver data using separate platforms.

With a headless CMS, you can store material in a more organized way than with conventional systems. The headless CMS keeps information in a central location regardless of whether you push it to your website, a partner’s website, a social media site, or a print queue. It collects, structures, and disperses content via APIs, maps out links between connected content, and manages crucial metadata.

Front-end developers can concentrate on the content once a headless CMS is in place. The structure that emerges can make it easier for users to update and add new products to your website, produce more useful designs, and please customers.

5. Request client feedback

Paying attention to what your consumers have to say can help you make improvements to the material you offer and increase sales. Understanding what your customers think of your sales process is essential for future improvement, regardless of how you go about it. You could send a follow-up email, have live chat support scripts, interview customers, examine recorded sales calls, check social media channels, or use other methods.

6. E-commerce customer experience

Your whole customer experience or how customers feel about all of their contacts with your company includes your e-commerce services. So, businesses must promptly provide customers with the information that satisfies their demands when they use self-service portals with a problem, sometimes one that is urgent.

When the e-commerce customer experience rate grows, it will improve the customer retention rate thus resulting in more sales over time.

What Kinds of E-commerce Content Strategy Are Effective?

You can use a range of content kinds when creating an e-commerce content strategy. These consist of:

1. Blogging

 These articles are the backbone of the majority of content marketing plans because they foster client relationships, generate leads, and lend themselves to SEO tactics.

2. Original photography

This compensates for the fact that customers cannot touch the goods you are selling before they make a purchase.

3. Video content

 It has been demonstrated that watching videos increases both the volume and value of sales.

4. Product guides

As customers seek out additional details about the products they are interested in, they may increase traffic to your e-commerce site.

5. Customer testimonials 

These come in the form of endorsements, critiques, and case studies.

6. Email marketing

 You have numerous opportunities to interact with customers and develop relationships by simply confirming purchases, informing them of shipping and product delivery, and conducting follow-ups.


Top brands, big and small, spend money on e-commerce content strategy because it’s essential for retaining customers and bringing in new ones. Whether you want to increase traffic through organic and paid searches or develop original content that serves marketing and sales objectives, we can offer a comprehensive, all-in-one solution to help you improve your online selling presence.

You can easily establish and update your current content plan, detect content gaps, or research, write, and audit content with our content marketing toolkit, which will save you time and money. You may write your own success narrative if you have the right resources to study your market, conduct competitive audits, produce excellent content, and analyze the outcomes to improve future performance.

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Catégories: News dév web

Top Features to Consider in a Barcode Scanner SDK - 26 septembre, 2022 - 09:38

In the modern world that we live in, barcodes are ubiquitous. You can spot a barcode on almost every item you purchase from a grocery store to a book you read. Barcodes help efficient information transmission, save time, and keep errors at bay. Since they encode information in machine-readable formats, they also reduce the need for manual data entry, reducing manual efforts. While traditional laser-based barcode scanners have long been used for commercial purposes, they are now being replaced by 2D Imagers. 

2D Imagers help convert mobile devices, such as smartphones, tablets, etc., into barcode scanners. Hence, no additional hardware is required to perform barcode scanning. But, the question is, how do you create a barcode scanning application for these mobile devices? There are two ways to do this: build an application from scratch or opt for a barcode scanner SDK to trim down the development time. 

Before we discuss more on barcode scanner SDKs, let’s first go through the benefits of 2D Imagers over Laser-Based Barcode Scanners. 

Benefits of 2D Imagers over Laser-Based Barcode Scanners

There are various reasons why 2D Imagers are becoming more popular than laser-based barcode scanners. Most businesses are now opting for 2D Images because of their outstanding features. 

  • Scanning On the Go: Most laser-based barcode scanners are wired and do not let users perform barcode reading on the go. 2D Imagers, on the other hand, make use of mobile devices’ cameras and image processing techniques to allow users to scan barcodes anywhere, anytime. 
  • Support for Various Barcode Symbologies: Traditional laser-based barcode scanners can scan one-dimensional barcodes. Some updated ones can support 2-D barcode types, such as PDF417 codes. When it comes to 2D Imagers, they support all common barcode symbologies, from linear barcodes to 2D barcode types such as DotCodes, DataMatrix codes, Aztec codes, etc. This is another reason why 2D Imagers are gaining popularity over the years. 
  • Ability to Read Multiple Barcodes at Once: Laser-based handheld barcode scanners fail to read multiple barcodes simultaneously. Modern 2D Imagers are based on the latest technologies and can quickly scan a dozen barcodes in one pass. Hence, they are more suitable for inventory operations that involve scanning multiple barcodes in a single scan. 
  • Read Damaged Barcodes: Laser-based barcode scanners reflect laser light off of a barcode to decode the information it contains. These barcode scanners do not perform well in low light and cannot read damaged barcodes such as crumpled, torn, or incomplete. 2D Imagers employ image processing techniques to read all such challenging barcodes. As wrinkled barcodes are common in retail environments, 2D Imagers are set to replace the traditional ones. 
  • Decode Barcodes Off a Screen: When it comes to reading barcodes off a screen, laser-based barcode scanners do not perform well. 2D Imagers have the edge over their laser-based counterparts as they are effective in scanning barcodes on screens. 

2D Imagers are also ideal for personal usage, such as making payments via QR codes or quickly accessing information. One can’t carry a handheld barcode scanner all the time for such purposes. Your smartphone or tablet is enough! 

The Need for a Barcode Scanner SDK 

If you do not have much time or a team to build a barcode scanner app from scratch, a barcode scanner SDK is all you need! Using a few lines of code, you can embed barcode reading functionality into a web, mobile, or desktop application. No need to spend days building the program for effective barcode reading! 

The market is filled with multiple vendors that offer all sorts of barcode scanning SDKs. Hence, the selection process can get tricky and overwhelming for some. But, there are a few parameters that you can consider to choose the one ideal for your business. 

What Features to Consider in a Barcode Scanner SDK? 

Go through the following features to choose the best barcode scanner SDK for your business. 

  • Simplified Integration Process: Integrating a barcode scanner SDK into a mobile or web app should be easy. It shouldn’t include complex codes and multiple steps to add barcode reading capability into a new or existing mobile app. Hence, choose the one that offers a simplified integration process. 
  • Exceptional Speed: Speed is critical for most operations such as inventory management, retail, logistics, etc. Hence, you cannot compromise by choosing a slow barcode reader SDK. Leading vendors offer solutions that can effortlessly scan over 500 barcodes in a minute. To leverage the benefits of barcode technology, you must choose a fast barcode scanner SDK. 
  • Platform Support: The platform support depends on what type of app you want to develop. Do you want to build a mobile app, a web app, or a desktop app? Once decided, check for the versions supported by the SDK and then make a decision. 
  • Supported Barcode Symbologies: Choose a barcode scanner SDK that supports multiple barcode symbologies, from 1-dimensional barcodes to 2-dimensional symbologies, such as PDF417 codes, MaxiCode, Aztec codes, DataMatrix codes, etc. 
  • Impressive Accuracy: Leading barcode reader SDK that uses commercial-grade barcode detection algorithms, camera-enhancing functionalities, and OCR functionalities. Choose a barcode scanner SDK that offers near 100% accuracy. 
  • Ability to Read Tough Barcodes in Challenging Environments: An ordinary barcode scanner may not support reading tough barcodes such as angled, skewed, distorted, incomplete, or blurred. Look for a robust barcode reader SDK that supports such barcodes in challenging environments. 
  • Customization Capabilities: Choose a barcode reader SDK that offers customization capabilities to suit your specific business requirements. 
  • Robust Technical Support: Opt for a vendor that offers powerful technical support to cater to all your queries. You may never know what issue you encounter while using the SDK or integrating. Hence, choose a vendor that’s known for good technical support services. 

After going through these features, try before you buy to make an informed decision. You can compare multiple options and see which suits your business requirements best. Once you have done an in-depth analysis, finalize the most ideal option out of all. 

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Catégories: News dév web

4 Ways to Recruit for Your Team’s Most Niche Roles - 23 septembre, 2022 - 15:02

Every business is unique. And because of this, every team is unique too. Within your own company, you may very well have various team structures, staffing protocols, and managing principles. This makes sense, as different roles and responsibilities have different needs from an organizational point of view. 

Like it or not, there is no cookie cutter method for recruiting and staffing the best team. It takes work and can be a constantly evolving process. Recruiting in itself is a challenging task, particularly now during the era of The Great Resignation. More and more employees are rightfully asking for very specific accommodations. They want to work for companies that value them first as human beings and second as dedicated employees. 

With all this in mind, recruiting specific talent for your team isn’t easy. Certain roles like content creators and marketing managers may be more readily recruitable. On the other hand, roles like front end developers and designers can be more tricky to find. If you’re in this sticky position of hiring individuals for more niche titles, keep reading. Below are four ways to recruit specific talent for your team’s most niche roles. 

1. Ask for Assistance

First and foremost, don’t be afraid to ask for assistance. It’s also important to ask far and wide. First, ask the hiring manager what they think is the best way to find the potential new employee. They may have experience in finding these types of recruits from previous roles. The hiring manager may also have a network to tap into that could be useful for your hiring team. 

Second, lean on resources for your specific needs. Engineering staffing agencies, for instance, can assist in finding top engineering talent based on their diverse pool of individuals looking for jobs. These types of agencies can help HR teams and hiring managers find the perfect match. This can be beneficial for startups, who may not have the namesake yet, to be found by interested employees. Well known companies also stand to benefit as staffing agencies are also a great resource for HR teams who need to hire multiple individuals within the same field. 

2. Tap into Social Media

One of the first places someone turns to when they are seeking a new job opportunity is social media. They want to see what types of positions are available and what kinds of benefits are being offered. Your recruiters should be on social media, particularly sites like LinkedIn, posting about new offerings weekly. Creating this kind of buzz online ensures that your company is putting the word out that you are hiring. 

In addition to sites like LinkedIn, it’s also important to post job offerings on other platforms such as Twitter, Facebook, and even Instagram. Word of mouth is another key aspect of hiring, and someone who sees a niche role may share it with one of their friends or family members. Again, it’s all about creating awareness. If you don’t share publicly that you are hiring for these niche roles, nobody will know that you are in need of a full stack developer, for example. 

3. Offer an Employee Referral Incentive 

Your current employees likely know the top talent. Many have had prior experiences before coming to work at your company. And with these experiences, they have likely met some incredible people that may be great matches for your company. In order to get these referrals, it can be beneficial to offer an employee referral incentive. These types of incentives can be a reason for employees to share about open positions on their own social channels too. 

The key to creating this incentive is to make it as easy as possible for referrals to happen. Luckily, there are several software platforms and tools that can help streamline this process. Let you employees know what the incentive is, whether it is an added bonus to their paycheck or extra vacation days. Also, overly communicate with your employees when a niche position is available. You may even think about upping the incentive for filling more challenging roles — an extra incentive is always going to be welcome!  

4. Look Internally

Yes, certain niche roles like those in the designer field or engineering world require a specific set of skills. But perhaps you have a new role for a “never-been-done-before” position. In these cases, it’s not a bad idea to look internally. Your current employees know the most about the company, including how to navigate current processes and set up new ones. They understand what’s expected from the team and the company’s overarching goals and values. 

If you decide to look internally, be sure to still follow a proper interview process. You likely will also want to have external candidates to interview along with internal ones. This can help the hiring team compare and contrast the necessary skills. There are always benefits to hiring internally, mainly that it can lead to a quicker transition process and more dedicated staff. Your employees as a whole may be more dedicated to work for a company where internal shifts are not only possible but valued. 


Hiring is not an easy process. Again, it takes time to find true talent. For niche roles, it can take a lot longer to find someone that can do the job well and wants to work for your company. Don’t give up just because it takes longer than usual. The right individual is out there; it’s just a matter of finding them! 

By utilizing these tips, recruiters will have a better chance of finding the best possible employee as quickly as possible. Having a plan and leaning on different resources, including current employees, are helpful tactics to utilize. Also, know that other companies are in the same boat. Speak with other company and industry leaders to get a sense of how they are recruiting. Because at the end of the day, the more people that know you are hiring the better chances you have of finding your dream candidate.

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Catégories: News dév web

How to Start a Hobby Business: 7 Tips to Succeed - 22 septembre, 2022 - 18:10

Do you not feel satisfied with your current job? Do you feel trapped and struggle to be productive every day? 

You’re yearning to do something that you’re passionate about and clearly, your job is far from it. 

How about turning your hobby into a business and starting a hobby business?

Doing what you love and enjoy is a rewarding experience and improves your quality of life. However, turning your hobby into a business doesn’t guarantee success or the lack of stress for that matter. 

Let’s take a look at seven tips to help you take the plunge and start a hobby business.

1. Establish your goal

Before you start out on your entrepreneurial venture, strategize and ask yourself why you would want to take this leap. 

  • Is this a part-time side business for extra money? 
  • Do you know what or how you would want to sell your products or services? 
  • Are you planning on making this your main mode of income? 
  • What is the end result and how would you achieve it? 

These are important questions you must consider when you start your own hobby business. Whether it’s turning 100 dollars into 1000 dollars or 1000 dollars into 10 000 dollars, having a goal and understanding your motivation behind it will help you better focus your efforts on achieving it.

Establishing a goal also gives your mission purpose and helps you plan accordingly. 

2. Assess the profitability of your hobby

If you want to start a hobby business, you need to know how profitable it can be. 

For example, if you are a lifestyle photographer and your niche business idea is to sell the images you click, you need to know if these items are something that people care about. 

The demand for your products or services is very crucial in developing a successful business. If there isn’t any audience for what you want to sell, there would be no value to set up this business. 

It’s a good idea to do market research, assess your existing competitors, perform a SWOT analysis of your idea and narrow down on your target audience. 

If you’re selling a product, look up marketplaces such as Amazon and eBay to understand if there is a market for them due to affiliate marketing challenges. This exercise will give you a clear idea about what people are looking for, what defines your online business’ niche target market and how you can differentiate your product. 

3. Build a business plan

No business functions like magic and you have to work painstakingly for it to be on top. That is why, building a fool-proof business plan is a must for every entrepreneur as it will help you think through every detail, the pros and cons, all the ways to monetize, and the success rate of your potential business. 

Business plans are also very useful when you are applying for funding. They help you show your investors what your business is about, what your goals are and a brief overview of how you plan on making it a success. 

4. Strengthen your online presence

Considering that 97% of consumers use the internet to find local businesses, having an online presence is non-negotiable for businesses today.

Whether you choose to create a blog or an Instagram business profile, what matters is using the medium to create brand awareness, educate your target audience about your product or service and engage with them. 

Apart from improving brand visibility, having an online presence also adds to the credibility of your business and helps you appeal to a wider audience. 

5. Grow your network

Having a strong online presence is important but networking comes with its own set of benefits. 

Find social media groups, forums and events that cater to your specific business niche. Doing this will help you meet a lot of like-minded professionals. These can be your potential customers or even those who you can collaborate with. 

6. Understand the financials

At the start of your entrepreneurial journey, having a full-fledged financial plan will be very helpful to identify areas of financial improvement and the gray areas, if any. 

Consider speaking with a tax advisor or hire an accountant to do your business’ expenses so that you don’t need to analyze your company’s figures on your own. It’s best to leave these matters to the professionals.

7. Consider consulting a mentor

Choosing to work with a mentor can be beneficial for your business. 

A mentor is someone who has had a similar journey as yours — someone who identifies the pitfalls and the struggles of starting up a business and can guide you through the growth phase of your startup. 

Working with a mentor will help you be more proactive and implement their learnings in your business. From understanding what workflow analytics is and how it can benefit your business, to having a better handle on your finances, seeking guidance from an experienced professional can help you overcome these challenges with ease.

Conclusion: launch your hobby business successfully

Starting a business from scratch where you are turning your hobby into a full-time revenue source is not going to be a walk in the park. It takes time, planning, commitment, and lots of patience. 

You will encounter all the ups and downs that are inevitable in any startup business but these tips will certainly ensure you’re better prepared to effectively launch your hobby business.

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Catégories: News dév web

Best Practices When Interviewing Freelancers - 22 septembre, 2022 - 14:55

Regardless of your company’s size, hiring freelancers is often a great choice because they are more flexible and can work on projects both large and small. To work effectively with freelancers, you need to know how to properly vet the ones you’ve chosen to interview. Doing the right prep work and asking the right questions during the interview process will ensure that you are hiring the freelancer that best fits your needs. 

Review their portfolio beforehand

Be sure to look over their portfolio before the interview. Not all clients post their work publicly, and you might have to dig a little bit to get a good idea of what they are capable of. You don’t want to lead the interview with vague, uninformed questions. 

Send an overview of the work involved before the interview

Before interviewing a freelancer, make sure the job description is clear and detailed. By having a clear job description, you can ensure that the freelancer is a good fit for the job and you can avoid any misunderstandings about the work that will be done. This also gives them an opportunity to voice any concerns or back out before you commit to spending time on a call or in person with them.

Make plenty of time for the interview

Another tip is to make sure that there is plenty of time for the interview. An interview should allow both the freelancer and the hiring company enough time to ask questions and get to know each other. You also want to account for possible technical snafus, such as spotty wifi, troublesome video and voice call software, and computer audio issues.

See if they can connect their portfolio to the work you need done

When interviewing a freelancer, ask to see some of their past work. One of the best ways to gauge the quality of a freelancer is to look at the work they’ve done in the past from their perspective. If possible, ask to see work that is similar to what you’d like them to do for you. This also helps test their understanding of what the job will entail. If they have no relevant experience, they may not be the best fit for you. 

Understand how they work

When interviewing a freelance worker, it is important to ask them how they work. This can include questions such as how many hours a day or a week they work and what their process is. Ask them to walk you through their typical day or task if they’re already familiar with your industry. If they’re not yet familiar with your industry, ask them how they plan to get up to speed. Ask them what tools they plan to use and whether they’ll be working remotely or in person. And finally, be sure to ask how they’ll stay up to date in your industry and how they’ll ensure that they’re delivering the best quality work. By asking these questions, it can help give insight into whether or not the freelancer is a good fit for the company. 

Give a small task in the interview

When you interview a freelancer, you want to be sure they are competent in the skills they claim to possess. To test this, provide a small task that the freelancer must complete. This could be as simple as having them write a short paragraph, or it could be something more advanced, such as designing a website mockup. By having the freelancer complete a small task during the interview, you can test their skills and ensure that the person you hire is capable of performing the duties required of them. 

Ask about any negative reviews

As a small business owner, you want to hire the best talent possible and that’s exactly what you should do. If any of the freelancer’s previous clients left a negative review, try to find out what happened there. When you ask, does the freelancer blame the client entirely, or are they fair in their response? Have they learned from what happened? This is your opportunity to assess how the freelancer handles criticism and conflict; it also tells you a lot about their level of professionalism.

Make sure they can write

A good test of a freelancer’s writing and ability to communicate clearly is to have them write a short piece for you. You can ask them to write anything they think will help you determine whether they are a good fit for your business needs, or you can direct them to write a specific piece, such as a short blog post, email newsletter, or press release. When you receive their work, you can evaluate it for grammar, punctuation, and whether it is easy to understand. You can also assess whether their writing style matches your company’s tone and voice. 

Even if you are hiring for a technical role, if the freelancer can’t write at least adequately or paraphrase so their peers can understand them, you may experience communication issues down the road.

Ask for references

When hiring a freelancer, it is important to ask for past references. If a freelancer is serious about their business, they should be able to provide you with a few people that can refer them and why they’ve chosen those references. If they are unable to do so, this could be a red flag. You want to ensure that the freelancer is professional and has a good reputation in the industry. By asking for references, you can put your mind at ease and know that you are choosing a reputable professional. 

Assess how they will fit with your company culture

One best practice when interviewing freelancers is to make sure they are a good fit for your company’s culture. Getting to know the candidate’s work ethic, attitude, and communication skills is important, but so is finding out if they will mesh with the rest of your team. It’s also worth noting that since freelancers work remotely, their availability and responsiveness will play a bigger role in whether or not they are a good fit for your company than if you were hiring an in-house employee. 

Get ahead of workflow problems

One of the most common problems that can emerge in working with a freelancer is either you blocking their work or them blocking your work. To prevent such problems, ask your potential freelancer to describe their ideal workflow and make sure that your workflow is close to theirs. It is also advisable to set up a working schedule and make sure that both parties stick to it. Finally, make sure that your communication style is similar to or can accommodate your potential freelancer’s communication style. If you do not have much experience in hiring and working with freelancers, you should work with only a few tools, such as Slack and Trello, to ensure freelancer communication and task management respectively.

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Catégories: News dév web

Is your Website Accessible? It Should Be. - 22 septembre, 2022 - 13:34

There’s a lot to think about when building a website, here we explore the importance of creating a site that’s accessible to all. 

No matter what type of website you run, whether it’s an e-commerce store or a one-page business showcase, you’re going to want to attract as many visitors as possible. 

The way to do this is to ensure your website is accessible. An accessible web design enables everyone to access your website and content, taking into account the needs of those with a disability.

According to the World Health Organisation, there are over 1 billion people in the world living with some sort of disability. That’s a lot of people you’re excluding from your website if it isn’t accessible. 

In this article, we’ll explore the importance of an accessible website, the design features that work together to ensure your website is accessible to all, and how you can test your website’s accessibility. 

What is an Accessible Website?

An accessible website is one that can be accessed and viewed by everyone, regardless of how they are surfing the web. 

Website accessibility refers to the need for websites to utilize various tools and technologies in order to ensure visiting, navigating, understanding, and contributing to content is the same experience for every user. 

The user journey of your website should be of the same standard no matter how a user is accessing your content. 

Accessibility is a crucial part of the user experience. Not only does it refer to ensuring your website is accessible for users with disabilities, but it also involves taking steps to make sure your website is compatible with different devices such as desktop computers, smartphones, and tablets.

Why Should Your Website Be Accessible?

When building your website, accessibility should be a key part of the process and not an afterthought. 

Firstly, an accessible website ensures as many people as possible can visit and enjoy your website. The last thing you want after you’ve designed and built a great website is to discover you’re blocking potentially hundreds of visitors. 

Plus, Search engines such as Google simply won’t rank a website that isn’t accessible and doesn’t offer a strong user experience. A great user experience and strong accessibility can both impact your search engine performance

What Makes a Website Accessible?

Luckily for website owners, there are official guidelines that you can refer to in order to ensure your website is accessible. 

The Web Content Accessibility Guidelines (WCAG) were created to set a universal standard that all websites worldwide should aim to meet in order to make their web content accessible. These accessibility considerations can be applied, not only to website design but to wider digital content like email marketing or social media. 

There are also four key principles of accessibility that form the foundations for any content created and published online. They are:

  • Perceivable – this refers to all aspects of the website being perceived by the human senses so that no aspect is hidden or inaccessible. For most users, this will be through sight but for those with a visual impairment, it may be sound or touch.
  • Operable – all interactive aspects of the website such as navigation and buttons should be able to be operated by all users.
  • Understandable – every user should be able to understand the content and its purpose.
  • Robust – web content should be able to function across a variety of technologies and devices.  

So how can you ensure you’re building a website that’s accessible? We’ve listed some of the key design features and principles you should consider below.

Use High Contrast Colours 

Some users may have difficulty viewing your content if you opt for low-contrast colors. Using high-contrast color combinations such as black and white or black and yellow ensures everyone can read your content. 

Enable Keyboard Navigation 

In order for a website to be considered accessible users should be able to navigate it without a mouse. Clicking on links and accessing new pages should all be able to be done via a keyboard if necessary. 

Add Captions to Videos 

If you feature any video content on your website, be sure to include captions or transcripts so that users who are hard of hearing or even those whose devices have no sound can enjoy your content. 

Include Alt Text on Images

Alt text is text that you can add in your image settings to describe the image to users who cannot see it. This way, all users are able to enjoy your website content.

Breakup Your Content with Headings

Using headings helps to break up your content to make it easier to digest for users. Clear headings also help screen readers to navigate through your webpage and interpret your content.

Ensure Your Website is Mobile Friendly

There are an array of different devices that people can use to access your website. Ensuring your website is optimized for mobile makes sure that your website will adapt no matter what the screen size.

How to Check if Your Website is Accessible 

It’s important to regularly check your website for various performance issues, including how accessible it is. 

There are various ways you can monitor the accessibility of your website in order to ensure it’s offering the best user experience possible for all visitors. 

Use an Online Accessibility Checker – online accessibility checkers such as WAVE are tools that can evaluate the accessibility of your web pages. To use accessibility software you simply enter the URL of the page you want to check and you’ll receive a report flagging any potential issues. 

Manually Check Your Website – a manual accessibility check will be more time-consuming than other alternatives. Use a checklist to ensure you’re conducting a thorough assessment of your website and view every page with accessibility as the priority. 

Hire an Accessibility Expert – if you’re dedicated to making accessibility a core principle of your online brand then hiring an accessibility expert is a good idea. An accessibility expert will audit your site and provide actionable feedback and recommendations. 

Website Accessibility at Every Step

An accessible website isn’t just to meet the needs of your end user either. Everyone from business partners and stakeholders to web developers and external consultants needs to be able to access your content. 

Accessibility should be the priority at every step of your website build. Whether your site is a simple landing page or a full software product, adhering to accessibility standards helps you ensure that all users can engage fully. So, if you’re working in-house or are outsourcing digital product development, providing clear guidelines to your developers and designers is essential.

The ease with which people can access your content will have a major impact on your brand positioning.

Think about it, if a user struggles to explore your website or engage with your content what does that say about your brand? You want to be positioned as a brand that cares, not as one that doesn’t think about others. 

Similarly, site audits should analyze accessibility whilst keeping up to date with the latest technologies and tools will ensure your website is staying ahead of the competition. 

Make Your Site Accessible To All

The fact is, you simply can’t afford to not prioritize building an accessible website. 

The good news though is that making a site accessible has never been easier and you have the potential to reach as many people as possible, even those who may have struggled to access websites in the past. 

In this article, we’ve explored everything you need to know about why an accessible website is so important and the steps you can implement to ensure your site is up to scratch. 

Incorporate website accessibility into every aspect of your web design and maintenance and you should have no problem welcoming an array of visitors to your site. 

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Catégories: News dév web

Deciding Your Web Design Priorities - 22 septembre, 2022 - 08:18

A well-designed website is an incredibly important aspect of any business. Think of your website as your home base. It’s where most of your customers go to get information about your brand and what you offer. So if you don’t have a good website, it can deter customers and result in fewer conversions and sales. 

As the website is so critical, however, it can often become a point of frustration for many businesses. Getting your website just right can take time, and it can be overwhelming if you don’t know where to start or aren’t having any success. 

There are many aspects of web design, and knowing which areas to focus on throughout the process can be challenging, as there is no one right way to go about it. Is functionality more important? Aesthetics? User experience? Security?

These are all reasonable things to worry about when you are trying to design a new website. But the answer can vary depending on your brand and your company’s specific needs or goals. 

Below, we’ll explore the different elements of web design to help you understand what they are and which ones might be a priority over others, depending on your brand.  

The first step in deciding your web design priorities is to go through all the different elements and think about them in terms of your company’s specific needs and goals. The web design process can be different for every brand, so just because one company does it one way does not mean you should do the same. 

For some, the user experience might be the most important element of web design, for others, it might be cybersecurity. In the end, all of the below elements are important and should be included, but when you are just starting out, and perhaps don’t have the time or money to focus on them all, it’s helpful to identify each one to determine what is most important for your business’s specific needs. 

Brand Awareness

If you are a new business, brand awareness should be one of your top priorities. You need people to know about your brand in the first place before they will even go looking for your website. Once they do get to your website, your brand identity should be clear and easy to recognize. 

Focusing on establishing your brand identity through brand awareness will help you connect with people so they will remember you. In doing this, you will start to establish a new customer base, and those customers will become more loyal to your brand and recommend you to others. 

Think of brand identity as your first impression. If you leave a bad first impression, you aren’t going to attract any customers to your new business, but if you leave a good first impression, you will more quickly establish yourself as a brand to keep an eye on, which means you will grow your customer base and start making sales. 

So good branding is key when designing your website as a new business. This means having an appealing logo, a good brand story that tells customers who you are and what you value, and other memorable brand elements and aesthetics, such as appealing and recognizable color schemes and imagery. 

User Experience

If your company heavily relies on pleasing your customers, as most should, user experience should be one of your top priorities. Customer-focused businesses tend to have more success because they put the effort into prioritizing their customer’s wants and needs. The more you show your customers that you care about them and their experience, rather than seeing them as dollar signs, the more likely you are to have success growing your business. 

So, if you are a B2C business, user experience (UX) design is essential. B2B businesses should also have good UX design, but it is even more crucial when you are B2C and trying to appeal to large customer bases, as 50% of consumers believe that UX affects their opinion of a business. 

You can create a better user experience by following these steps: 

  1. Understand who your target customer is — You can do this by creating a customer persona — essentially a description summary of most of your customer’s demographics. This can include their age, identity, experiences, and even their location. 
  2. Identify the problem —  Listen to your customers. They may typically encounter a common problem among your site or other sites during their purchasing process. You can gain this data through surveys or other customer service queries.
  3. Solve the problem — Once you find out what common issues your target customers experience, brainstorm ideas on how your business or your site’s features can solve that problem. 

All of this indicates that UX design is often primarily about function. It’s about designing a website that is providing the best experience possible for your customers by solving their problems and giving them what they need.

So, if you are an e-commerce business, for example, how easy and satisfactory your website’s shopping and checkout process plays a significant role in the overall customer experience. In this case, your UX design should focus on making it easy for your customers to find the products they are looking for and checkout without running into any major issues. 


SEO, or search engine optimization, is technically important for all businesses. Optimizing your content will ensure you rank higher in Google search results, which means you will drive more traffic to your website and, thus, be more likely to increase conversions and sales.

If you are a unique business that is offering something that most others are not, then you can likely get away with putting SEO on the back burner. However, if you have a lot of competitors that offer similar products or services, SEO should be a priority. 

If a customer is looking for lawnmowers, for example, and they do a simple Google search for lawnmowers, there are likely a ton of websites that will pop up in the search results. So if you sell lawnmowers, you want to prioritize SEO to make sure your website ranks higher in search results; otherwise, competitors might constantly beat you to the punch. 

If you sell something more unique, however, like knitted hats for dogs, there are potentially not as many other businesses that sell the same thing. So if someone is searching for dog hats or knitted dog hats, your website might automatically show up higher in search results without SEO because there aren’t many other options out there. 


Ensuring the data on your website is secure is always a wise decision if you want to avoid cyber attacks — but some businesses should worry about this more than others. FinTech companies, for example, that deal with a lot of sensitive data should make cybersecurity a priority. 

B2B companies, as well, that deal with major clients that expect them to keep their information private and secure should also focus on quality website security. Essentially any company that keeps a lot of sensitive data on their website, or asks for client information through online forms, should be prioritizing the safety and security of their clients and their company. 

Wrapping Up

There are numerous other things that your business might want to consider when building a new website, but brand awareness and design, UX design, SEO, and cybersecurity are four of the primary elements of web design that tend to matter most. So it’s important to take a close look at these four things to determine which ones should be a priority. Once you get the most important elements out of the way, you can start to work on the rest of your web design as time and budget allows. 

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Catégories: News dév web

The Benefits of Building a SaaS Startup - 22 septembre, 2022 - 07:58

The SaaS business model is growing at a tremendous speed in recent years. SaaS is a subscription-based service. It challenges the traditional model of on-premise software. If SaaS continues to grow at its present rate, then soon on-premise software might become a thing of the past. 

There are many reasons tech entrepreneurs are opting to build a SaaS startup like lower investment costs, flexibility, measurability of the performance, and scalability, among others. If you wish to begin a SaaS or Software as a Service business, then you need to know its advantages. 

Lower Investment Costs

The initial investment cost of starting a SaaS business model is much lower than that of other kinds of start-ups. Further, SaaS business also does not require much inventory except for a laptop and a stable internet connection. There is no need of lining your office with premium infrastructure. In fact, you do not need an office at all. You can start the business from your living room as well. 

The biggest advantage of SaaS is that you can build a team that works remotely. You need not invite them to the office on a daily basis. Here, you save on so many different types of costs, especially utilities. SaaS products do not require any kind of manufacturing or packaging as well. They need not be shipped but provided through the internet.

As compared to on-premise software, SaaS software can be offered at a greater speed to the clientele. There are many costs that are eliminated when you decide to build a SaaS startup. If you are equipped, you can develop the SaaS product on your own.

Recurring Stream of Revenue

In order to initiate any kind of business, entrepreneurs need to focus on costs and revenue for judging its profitability. The beauty of SaaS businesses is that they operate on the model of subscription. Businesses offer SaaS to clients in return for a monthly or annual fee. Entrepreneurs are ensured of a regular flow of income, thanks to this model.

When businesses are assured of steady income, they do not have to worry about regular expenses. A recurring stream of revenue also enables businesses to plan the future. Further, investors are also interested in the possibility of a regular income. The valuation of your business shoots up because of this. Start-ups can generate invoices and simplify the process of billing for clients. This even enhances the trust of the customers in the company. 

Recurring revenue always becomes the foundation of a stable business. The salaries and other expenses are taken care of. The team knows that the business is a stable one and there is a bright future working for the company. When the income is fixed, there is no stress over customer acquisition every day. The entire focus is on retaining the present ones. 

Scalability of the Model

The SaaS business model has a high potential for scalability. With SaaS, customers are able to extend the number of features they utilize and even cut down on them when not in use. SaaS models can be customized by the clients depending on their requirements. Start-ups offer flexibility in terms of usage. 

Traditional on-premise software did not offer such convenience. Small and medium enterprises were not able to afford traditional software. The SaaS business model is flexible and adaptable. End-users benefit from the cloud-based nature of this business. They can modify it frequently and deploy it at a quicker pace. 

When you initiate a SaaS start-up, your primary concern is finding the target market and customer acquisition. When you acquire a certain number of customers, you decide on expanding your product portfolio. It is easier to scale a SaaS business by changing the plan to attract bigger clients. You can attract big-ticket clients by giving them premium services. You can use tools like online quotation makers to make a grand impression.

SaaS start-ups can look for vertical growth or horizontal growth. You can either focus on bigger clients offering bigger businesses or offer solutions to a niche industry. If you find international markets more lucrative, you can even scale your business to the global market. As and when your product grows, you have the convenience of adding features and functions to existing products as well. 

Measurability of Performance

What differentiates SaaS from other businesses is that herein entrepreneurs can easily measure the performance and the impact. End-users of SaaS buy the product online. Your product is used online itself. Hence, the data of users and their usage is easily available to measure. 

The model of SaaS generates recurring income making it predictable. Other business models do not have this advantage. You can analyze the available data for the profitability of the business and take crucial decisions. Judging the stability of the business becomes easy with SaaS start-ups. 

It is necessary for SaaS businesses to track their customers. Gathering data regarding the features customers find useful and the reasons why they canceled the subscription can help companies understand the changes required to be made. They can take their in-product feedback and know the actual review of the customers. Understanding the pain points of customers and their friction points helps a company grow and expand. 

When start-ups keep a tap on customers, then customer acquisition, maintenance, and retention become easy and simple. This even helps in product expansion and growth. While companies gather data, they forget to analyze it. A proper analysis with the help of experts helps in more ways than one. 

In the end

It is the right time to initiate a SaaS start-up, irrespective of the country you belong to. Choosing to start a SaaS business model in the present age is a step in the right direction. While there is competition, it is not too high to cut down your profits. However, entrepreneurs first need to analyze the product offerings and services that are in demand in the industry. 

SaaS business model is one of the very low investment start-ups. Hence, there is not much to lose if things do not work out, somehow. A business like this that does not require a huge team and infrastructure helps an entrepreneur learn the ropes of the business. As there is no manufacturing, distribution does not take long. Customers can enjoy the product or service soon after it is launched. 

Start-ups all across the globe are increasingly adopting SaaS to scale their businesses. SaaS has made the lives of entrepreneurs easy and stress-free. As the demand for SaaS keeps on growing, this is the right time to plunge into the business to get a bigger share of this pie.

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Catégories: News dév web

Ways to Drive Sales Manager Productivity - 21 septembre, 2022 - 15:39

Many sales representatives spend a lot of time selling, coordinating with marketing and finance teams and interacting with customers to receive feedback. It’s a taxing job and often leads to a downward spiral in sales teams’ productivity. Improving sales productivity is a challenge for many leaders. 

There may be a disconnect between time with customers and expectations. Improving productivity requires collaborating with sales representatives. There are various strategies you can use to boost it. This blog reveals six of these strategies. 

Sales productivity entails maximizing sales volumes while cutting down the associated resources. These resources include human capital and time. The rate of increasing company revenue is the best measure of productivity. For team leaders and management, and the sales team itself, the goal should be to improve efficiency.

Track your sales

Improving sales productivity requires an understanding of your current position. Dashboards are excellent for achieving this. They enable you to understand trends and gain insights into each employee’s activity-based metrics. 

The metrics will let you know how the sales representatives are spending most of their time. To measure activity-based metrics, you need to be consistent. Don’t allow your sales team to delay in entering their activities. This will make it difficult to define a benchmark to measure your outcome. 

The sales productivity levels are not just measured in monetary terms. Measuring the level can be done in different ways. One of the best methods to use to measure productivity is conversion rates. This refers to the number of contacts and attempts the sales representatives make. The idea is to find the percentage of customers who complete specific actions. 

The range of targets can vary depending on the sales type. Conversion rates will give you insights into the performance of each team member. The number of deals completed depends on the sales activities completed. For instance, if a sales representative closes five accounts out of 60 leads, this means they are inefficient. However, you need to know that sales are not universal. In some companies, even a single deal may be significant.

Another sales key performance indicator is the average hourly sales. Understanding your team’s efficiency is an important aspect of a business. To boost your team’s productivity, pay attention to the time employees spend completing activities. Exclude anything that is not related to deals. For instance, time spent attending company meetings is not necessary. 

Average hourly sales is an excellent metric to determine whether the sales team uses time effectively. If the number falls below average, the sales team is not efficient. You can also compare actual sales with forecasted sales. This metric measures whether an employee exceeds or fails to meet their target.

Establish a routine

Sales representatives who go for fieldwork normally have schedules. They are busier than the employees who spend more time in the office. Getting things done should be your ultimate aim. The method of achieving results may not always matter. For field sales persons, there are opportunities for creativity and flexibility.  

Achieving more results requires the sales team to create a daily schedule. After laying down what they need to do, they should prioritize the items. Encourage them to say no to anything that does not help them to meet their goals. 

Better sales outcomes require a good structure. The meetings must start and end at the scheduled time. Sometimes frequent business trips may interfere with meetings. This puts the employees in difficult positions in trying to reschedule the meetings. They should focus on prioritizing. This requires you to encourage the sales representatives to place long-term and significant clients on top of their list. 

Set daily goals

The key to improved results is setting goals. Goals help to motivate the sales team. They give them a sense of direction and encouragement to meet their targets. The goals should be SMART, that is:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound

Use past data to make realistic and attainable goals. Analyzing the team’s past and present performance will also help you to succeed. Understand how your team is performing. You can divide the total annual leads by the total sales over the same period. 

The other step to setting smart goals is to determine the sales minimums. This requires determining where you want to be in the next few years. Failing to define business goals may make it hard to set sales goals. The idea is not to do the minimum but to help the business grow. The goals should be above the minimum. Encourage the individuals to follow up after a sales call. This will help the team to meet the sales goals. 

The trick here is to be realistic and ambitious. Don’t go too high in your estimate. Additionally, avoid shortchanging your organization and set targets that don’t challenge the sales team. In the end, this could demoralize them. A good sales goal will do the following:

  1. It accounts for past revenues and future projections.
  2. It is based on the entity’s expected product roadmap.
  3. The sales quota accounts for the market size.
  4. It includes growth in other departments within the organization.
Automate administrative tasks

Sales productivity entails maximizing sales volumes while cutting down the associated resources. These resources include human capital and time. The rate of increasing company revenue is the best measure of productivity. As a manager, your goal should be to improve efficiency. Automating administrative tasks could help to improve efficiency.

Administrative tasks take up a lot of sales representatives’ time. It is practical to automate tasks by investing in a digital engagement platform. This will reduce low-value work that lowers efficiency. It will also save a lot of time and employee effort.

Entering activities and contacts into CRM consumes over five hours a week. Think of how much time it is in a year. Selling and closing business deals should not be a time waster. Some key tasks that can be automated include:

  1. The day-to-day sales plan
  2. Data entry
  3. Emails and texts
  4. Logging visits
  5. Data management specific to sales targets

One of the ways through which automation can boost productivity is by optimizing sales processes. Some tasks are difficult to automate. In this case, sales software may be an alternative to take care of technical aspects. 

The sales software works fast and properly with a computer of the right speed. Learn more tips on how to free up memory and optimize your work device to enjoy the benefits of process automation. Always check your computer storage regularly to ensure that it functions smoothly. Remove viruses and uninstall unnecessary apps using special software.

Automation can enable sales representatives to make better decisions when interacting with customers. A good example is when they use lead scoring. Instead of analyzing and responding to many dozens of emails, special tools could simplify the task. This may help them automatically detect buying intent. 

Use sales tools

There is a need to embrace sales tools to achieve more results. The most effective tools will help to automate unproductive administrative tasks. It becomes easier to boost sales after automating repetitive tasks. 

CTM tools can help to increase the team’s effectiveness. CRM platforms significantly reduce the time employees take on redundant tasks. The idea is to let the employees create time for revenue-generating tasks.

A great way to use these tools to boost sales is through triggered events. These are particularly useful in dealing with follow-up emails. The trigger will let the sales representatives respond faster and do minimal work. Following a defined workflow can help you to boost your organization’s overall performance. 

Establish effective communication channels

Communication is one of the most important ingredients for success. Managing the field sales team is more difficult than managing the inside sales team. Many interactions have to take place over text messages or the phone. To boost sales, you need to consult each salesperson to know how they perform. 

Interact more with new hires. Understand that check-ins do not have to be always scheduled. Besides check-ins, you can conduct one-on-one meetings. The frequency of meetings may vary with the team. The face-to-face interactions could promote more in-depth engagements. 

Find opportunities to tailor your training to individual sales representatives

For a newly launched business, you need to create more time engaging with the sales team. This is because the team is yet to understand the communication channels in the business. One-one one interactions also help you to get timely feedback from the team. This will help to find room for improvement. If an individual is struggling in a particular area, others could be struggling too. Always ask the team what you can do to boost their productivity. 


Driving sales manager productivity is the best way to grow a business. As a sales manager, you should collaborate with your sales representatives. Understand the reasons for business existence and set goals based on that. Your role is to create an environment to help the team meet their targets. Evaluate your results regularly and design strategies for improvement. 

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 10 Remote Work Tools To Manage Work & Collaborate Better In 2022 - 21 septembre, 2022 - 14:50

Do you think remote team members can manage work and collaborate using old-fashioned, painfully slow methods such as texting and email threads? 

You’re already on the wrong foot if you expect your remote teams to be at their productive best without providing them with the best remote work tools. 

You see, there’s a strong reason why the collaboration software market is expected to generate over $17B by 2025. With 30% of employees now working remotely at exclusive remote companies, we expect this number to grow in the coming years. 

While remote work has its benefits in flexibility and convenience, it also presents some formidable challenges, like poor collaboration, unorganized work, lack of transparency, etc. 

Let’s look at why using the best remote work tools is essential to ensure efficient performance from your widely distributed workforce. 

Remote Work Tools – Why Are They Important? 

Using the right tools helps you to tackle some common and formidable challenges associated with remote work. 

Let’s check out some crucial benefits. 

  • Using online work collaboration tools improves transparency as all team members are on the same page regarding task and project status, job roles and responsibilities, latest updates, etc.  
  • Remote collaboration tools facilitate seamless collaboration among widely distributed team members through advanced features like chat, online proofing, file sharing, etc. 
  • Remote workers can use online work management tools to organize and prioritize all their work in one place. They can attempt their tasks based on priority to ensure deadlines are met. 
  • Remote work tools are easily accessible across multiple devices (PC, laptops, mobile, tabs). Users can log into their accounts anytime and access the latest project updates while managing their work on the go. 
  • Top collaboration tools offer a range of work management and communication features on a single platform, which enables users to manage various aspects of work without switching various apps. 
  • Remote work can make some people feel isolated and left out. Remote work tools keep all team members connected so they can easily exchange casual and professional conversations and feel like an integral part of the group. 
  • Poor scheduling results in the wastage of up to 36 percent of employees’ work time. Remote collaboration software helps employees schedule their events, tasks, and milestones in one place to know all meetings and deadlines. Remote workers can schedule daily meetings, planning meetings, conferences, brainstorming sessions, and much more in just one click.
ProofHub (Project management & team collaboration)

Easy to use, simple to learn, and equipped with a suite of powerful features under one virtual roof, ProofHub is a SaaS-based project management and team collaboration tool that allows widely distributed employees to seamlessly collaborate on tasks and communicate with others from any location, on any device. 

What makes ProofHub a top-rated remote work collaboration tool is that teams of any size can easily use it to plan, organize, and execute projects while keeping every team member, client, and stakeholder in the loop. The tool is scalable and ideal for growing teams. 

From time tracking to task management, reporting to online proofing, file management to scheduling calendars, and more, ProofHub offers literally everything remote workers need to be more collaborative, efficient, and productive. 

Some advanced collaborative features of ProofHub are: 

  • Online proofing
  • Instant chat
  • File management
  • Real-time updates
  • Kanban boards
  • Gantt chart
  • Scheduling calendar
  • Reporting
  • Time tracking 

            Pricing: ProofHub offers flat-rate pricing with an unlimited number of users. The Ultimate Control plan, loaded with all CORE + Premium features is priced at $89 per month when billed annually. 

Zoom (audio and video conferencing) Source

For millions of professionals (both in-office & remote workers) across the globe, Zoom has become an automatic choice for scheduling high-quality one-on-one or group video meetings, webinars, and conferences. This cloud-based remote work tool is incredibly easy to use and you can attend any video meeting by simply clicking on the link provided by the host. 

Zoom’s free plan allows up to 100 concurrent participants, with a 40-minute time restriction. Users can upgrade to a paid plan to get access to more features. For remote teams, Zoom serves as a one communication solution for chats and channels, phone, whiteboard, meetings, and more. Its whiteboard provides a collaboration space where individuals, hybrid teams, and remote teams can come together, brainstorm, and learn. 

Some advanced collaborative features of Zoom are: 

  • HD video and audio collaboration
  • Whiteboard
  • Chat
  • Rooms and Workspaces
  • Full-featured webinars
  • Phone system
  • Marketplace 

Pricing: The paid plan starts at $149.90 per user when billed annually. 

Discover the best practices for running great virtual business meetings

Asana (project management) Source

Asana is a popular remote work software solution to keep your dispersed teams connected for improved collaboration on projects. Asana enables remote teams to move work forward without switching tools as the tool integrates with commonly used apps like Slack, Outlook, Google Drive, Zoom, Gmail and more. 

Asana offers a list of useful features that allow you to bring your remote team’s work to one shared workspace. You can choose the project view (Board, Timeline, and List view) and collaborate no matter where you are working from. You can automate routine work to make sure your team has clarity and context from the onset. Keep your team aligned by sharing goals, key resources, and more to set the stage for work.

Some advanced collaborative features of Asana are: 

  • Workflow builder
  • Automation
  • App integrations
  • Timeline 
  • Shared calendar
  • Work request forms
  • Workload
  • Messaging 

Pricing: The paid plan starts from $13.99 per user, per month when billed annually. 

Trello (work organization application) Source

Trello is one of the most efficient collaboration tools available today for remote teams. It provides you with useful work-related information, like what’s being worked on, who’s working on what, and where something is in a process. Trello offers a list of impressive features to remote teams to quickly set up and customize workflows for just about anything. 

Trello cards are your portal to better organize your work. You can manage, track, and share every single part of your task with teammates. Its built-in automation, Butler, reduces the number of tedious tasks on your project board by harnessing the power of automation across your entire team. 

Some advanced collaborative features of Trello are: 

  • Easy-to-use templates
  • Butler
  • Cards
  • Boards
  • Integrations
  • Project views (Timeline, Dashboard, Table, Map, Workspace, Calendar)

           Pricing: The paid plan starts from $5 per user per month when billed annually

10to8 (appointment scheduling)  Source

10 to 8 is more than just a simple appointment scheduling tool for business owners and managers overseeing remote teams. This remote work tool allows you to schedule and run virtual appointments smoothly and native Zoom Video Conferencing and Microsoft Teams integrations enable you to host video appointments of all kinds, be it internal team meetings, video conferencing with clients, or remote one-on-one or group appointments.

10 to 8 allows you to coordinate better with your remote teams regardless of wherever they are and increase productivity by scheduling team meetings efficiently. This remote work tool has a user-friendly interface which means your learning curve is very short, and automates your daily activities and provides a professional look to your business.

Some advanced collaborative features of 10 to 8 are: 

  • Accessibility suite
  • Reminders
  • Online booking
  • Staff coordination
  • Calendar sync
  • Reporting
  • Calendar 

Pricing: The paid plan starts from $9.6 per month for 2 staff logins. 

SocialPilot (social media marketing) Source

SocialPilot is an easy-to-use social media marketing tool that remote teams can use to automate their social media management. You can schedule and publish your social media posts across multiple platforms to engage with your target audience when they are active. 

With SocialPilot, you can customize your posts with images, videos, gifs, tags, etc, for each social media platform. The tool gives you a clear picture of your account’s performance and users get insights into their audience with informative charts and graphs of critical metrics. 

Some advanced collaborative features of SocialPilot are: 

  • Client management
  • Team management
  • Bulk scheduling
  • Content creation
  • Social media scheduling
  • Social media calendar

       Pricing: The Paid plan starts from $25.50 per month per user when billed annually (content creation & workflow software)

Narrato is a simple and effective content creation, planning, and collaboration tool that is exclusively designed for both in-office and remote content teams at SMBs, content agencies, web design agencies as well as those of individual content creators. Narrato puts your entire content workflow in one place and helps users to replace clunky docs, sheets, emails, folders, and optimization tools. 

What makes Narrato a highly useful tool for content creators is that it offers an AI content assistant to help content creators create high-performance content faster. Narrato offers a host of features like content ideation tools, content optimization tools, SEO planning tools, workflow automation, AI writing tools, team collaboration tools, and more. 

Some advanced collaborative features of are: 

  • AI content assistant
  • Free image search and graphics tool
  • Content calendars and boards
  • Custom workflows
  • Team management
  • Content workflow and management
  • Content planning

            Pricing: The Paid plan starts from $8 per user, per month when billed annually

WebWork-Tracker (time tracking & employee monitoring software) Source

WebWork-Tracker is a popular time tracking and employee monitoring software that offers useful features for remote teams to help them stay productive consistently. Available as a cloud-based and on-premise solution, WebWork tracks time spent by users on different activities on their devices. 

Remote workers can record the time they spent on different tasks and analyze productivity. Managers and business owners can use WebWork to track employee productivity by analyzing mouse activity and keystrokes. Users can generate activity, project, and contract reports on a daily, weekly, or monthly basis. 

Some advanced collaborative features of WebWork are: 

  • Time tracking
  • Apps and website monitoring
  • Activity level
  • Task management
  • Screenshots
  • Activity description
  • Track offline activities 

            Pricing: The Paid plan starts at $2.99 per user, per month  

Recruiterflow (recruitment software) Source

Recruiterflow is a popular applicant tracking and CRM software for ambitious recruitment agencies. The tool offers you a wide range of recruitment tools, so your remote team knows exactly how and when to automate tasks quickly. 

Whether you are working remotely or from an office space, Recruiterflow helps recruiting and staffing agencies to source candidates, engage them, and collaborate with your team. You can post jobs for free on job boards, invite applications, and process them. Recruiterflow integrates with G Suite and Office 365. 

Some advanced collaborative features of Recruiterflow are: 

  • Applicant tracking system
  • Client relationship management
  • Collaboration tools
  • Email sequences
  • Resume database
  • Candidate management
  • Applications management 

             Pricing: The Paid plan starts from $99 per user, per month (employee engagement software) Source

Empuls is an all-in-one employee engagement platform that actively helps businesses engage their workforce by building a culture of appreciation and continuous improvement. Empuls encourages employee empowerment and engagement via feeds, groups, and chats, which help employees stay connected through consistent and transparent communication. 

Empuls has everything covered with its rich features to get your employees engaged. From engagement scores to contests, water cooler conversations, one-on-one feedback, peer & social recognition, and a wide variety of rewards, it helps anyone get started without much training. Empuls can be easily integrated with various HRIS & HRMS software like Slack, MS Teams, G-Suite, BambooHR, Zoho People, SAP Successfactors, etc.

Some advanced collaborative features of Empuls are: 

  • Employee Recognition
  • Employee Rewards
  • Employee Surveys
  • Employee Social Intranet
  • People Analytics
  • Remote rewards

           Pricing: $2.5 per user per month. It comes with a 30-day DIY Free Trial. The friendly UX makes it easy for any organization to get started within 60 minutes.


Remote work tools help your distributed team members be on a common platform and collaborate effectively on work from anywhere. Whether it’s tracking time, organizing and prioritizing tasks, tracking projects, or managing files, you can manage various aspects of your from a single tool rather than switching various applications. 

The choice of your ideal remote work tool depends on what your requirements are. Do you want a feature-specific tool or software offering a comprehensive suite of features for more functionality? 

Assess your requirements and choose a remote work tool that fits your needs as well as your budget!

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Catégories: News dév web

The Ultimate Guide to Raise Capital For a Startup - 21 septembre, 2022 - 14:29

The finance of your business concept is one of the most significant aspects of starting your own company. Every founder’s work includes some kind of fundraising, whether one-time or recurring. While many entrepreneurs feel that they must save and spend their resources to make their goal a reality, or what is known as bootstrapping their companies, there are numerous methods to generate money for your firm, even if it may sometimes be a long and arduous process.

You must establish the framework by researching, utilizing your network, and estimating how much money you will need before embarking on your fundraising trip.

What is Startup Funding?

Some firms remain small, serving their customers and fulfilling their aspirations. Other businesses develop steadily. Firms with potential for rapid growth and new management might also be categorized as “startups.”

Depending on the extent of the investment and the projected value of your firm, investors assume equity ownership in which they partake in the risk-reward equation of your startup.

Investors aren’t only bringing their cash to the table; they’re also bringing their expertise.

Your ideal investor will be able to invest and help you expand your business by bringing experience in your industry, relationships with other investors and consumers, and even staff you’ll need to fill in the gaps.

What are the Basics of Raising Capital?

The gap between where your company is now and where you want it to be might be narrowed if you have a clear route. Listed below are a few strategies and methods to help you raise startup capital:

Prepare yourself for the capital raising process

The first and most important thing you must do when trying to get financing for your company is admit that you need it. Many parts of your business must be addressed at this level.

It’s not enough to just be informed; you’ll need to extensively study the industry, your startup’s rivals, the market status, your team’s performance, and any crucial players. It’s critical to have a firm grasp of your financial situation, including predictions, balance sheets, and cash flow statements, as well as the choice of whether to raise money through debt or stock.

Business planning

Before starting a new firm, every entrepreneur needs to research the industry, the market, and the competitors. Because it takes so much time, no shortcuts must be taken at this stage of company planning. Your future decisions will be based on the knowledge you gain from this course.

Product description

In the Product Description, your company’s offerings are laid forth. Your Marketing Plan will be based on the information in this area. Always give a full explanation of your product or service, and don’t rely on the fact that it will sell itself. If you want people to understand what your product does, you should write it in a way that is clear to them (features). A comparison of your product to similar ones on the market should also be included. If you have any problems with your product, this is the time to point them up so that you may improve on them in future releases.

Use your network and seek potential investors

A little compassion can go a long way, and I’m sure you’ve heard it before. You’ll build a good reputation if you do good deeds for others. Those who assist others grow are more inclined to help themselves in times of crisis. There is no need to constantly promote your firm as long as you focus on your networking abilities.

Fundraising Sources in Smaller Markets

For early-stage enterprises, the most often cited sources of finance include:


If you’re able to accomplish it, doing it alone is ideal. Diluting a company does not remove any of the company’s value. You retain full authority over the business. You don’t put off product development or market entry. One of the critical disadvantages of self-funding is the absence of additional investors.

Friends and family

Professional venture capitalists will tell you that they only invest in companies with complete faith in management teams. At an early stage, Murphy’s Law rules, and a firm’s success frequently rests on its founders’ capacity to respond quickly, adapt to new situations, and keep going despite obstacles.

Accelerators and incubators

An accelerator or incubator may be a viable option for you if your industry requires it. 

Mentorship, operations, marketing, and financial resources are all available through these programs, which may help startups succeed. While in these programs, startups typically collaborate with other startups in the same sector.


Crowdfunding platforms are thriving. A “gift” may be exchanged for money through the internet. Many individuals can raise small sums with no return or equity distribution requirement. A strong network of friends and relatives is typically required.

Angel investor funding

Eventually, as your company grows, you’ll need more money for product development, marketing, and expanding your workforce. The term “angel investor” refers to those who invest their money in promising startups in exchange for a stake in the company.

Strategic partners

Over the years, I’ve also raised significant capital for extremely early-stage startups from strategic investors. I’m getting that VC isn’t just about corporate venture funds anymore; it’s about firms doing business. It’s a fantastic thing to interact with strategic investors because they often:

  1. Make no fuss about where you are in the globe; it doesn’t matter.
  2. Consider figures such as $500,000 to be rounding mistakes.
  3. Beyond the money they invest, they may generate additional value for your organization.
How to Find Investors

An investor panel on a national platform is probably not something you can pitch your business to. Moreover, it’s a strategy that only a few entrepreneurs can use. 

Fortunately, you have the technology to help you find investors and how investors choose businesses to fund.

Getting investors for your business is possible by using the following six technologies.

  1. Anxiety
  2. Crunchbase Pro 
  3. The use of LinkedIn
  4. Use the Pitch Investors Live App to present your pitch to potential investors.
  5. MicroVentures
  6. WeFunder
How to Structure your Fundraising for a Startup?

The three most important things to keep in mind while raising money for a business are:

Estimate the fund requirements

Aggressive, realistic, and pessimistic are all viable fundraising approaches, each with a specific monetary goal. Sometimes it’s preferable to raise more money than you need to start your project (maybe 1.3x).

Plan the timing

Start looking at least six to twelve months in advance. It might take up to six months to raise funding from venture capitalists and angel investors. A contingency plan is essential when finances are delayed, even if it’s pessimistic.

Think of funds and leverage

If your company is growing, revenue might replace all or part of the money that was previously held in a growth fund. A loan (debt) rather than equity funding may be the best option if the business case indicates that bringing in additional capital would provide better returns than paying back the cost of that capital (such as interest costs). This will also keep the company’s leverage ratio in check.

Final Words

When taken as a whole, the elements listed above might shed light on the process of raising finance for a start-up. To effectively showcase your brand to investors, you will need to know the key variables and steps involved in generating finance for your company.

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Catégories: News dév web

How AI and ML are Helping to Build Next-Generation Software Products? - 19 septembre, 2022 - 14:08

Artificial intelligence (AI) and machine learning (ML) have emerged as powerful technologies for building next-generation software products. Businesses are harnessing the power of AI and ML, from startups to tech giants, to create more innovative and efficient software products. Also, as predicted by Forbes, approximately 80% of businesses invest in AI technology.

However, it won’t be surprising to know that various companies are still in the early stages of their adoption journey. For many, it’s about understanding how these AI and ML can be integrated into their businesses to get the most out of them. 

And without a doubt, business owners still want to know about software development costs to make better ROI decisions. Not only will this help them understand how much it would cost to develop their own AI and ML-based software solution, but it will also give them some insights into the potential benefits of these technologies.

In this article, we’ll take a look at how AI and ML are helping to build next-generation software products. So let’s get started.

Automated Software Testing

Automated software testing is essential for any organization that relies on software to run its business. By automating the testing process, organizations can speed up their development cycles and release new features and products more quickly. 

In addition, automated testing can help improve software quality by identifying errors and defects more quickly and efficiently than manual testing methods. These technologies play a crucial role in automating software testing. By using machine learning algorithms, the software product can be tested automatically and effectively.

For example, ML can be used to generate test cases based on code changes automatically. In addition, AI can help identify areas of the code that are most likely to contain errors. By using AI and ML in automated testing, organizations that provide software development services can improve the efficiency and effectiveness of their software development process.

Smarter User Interfaces

AI and ML are being used to create more intelligent user interfaces for software products. By understanding the user’s needs and preferences, businesses can create more personalized and relevant user experiences. In addition, AI can help users find the right information more quickly and easily.

For example, many software products now use chatbots to provide customer support. By using natural language processing (NLP), chatbots can understand a user’s question or request and provide an appropriate response. In addition, chatbots can learn from each interaction and become more effective over time.

Additionally, AI-powered voice assistants, such as Amazon Alexa and Google Assistant, are becoming more popular. These voice assistants can help users with tasks such as setting alarms, adding items to a shopping list, and playing music. Voice assistants are also being used to provide customer support and answer questions about products and services.

Process Automation

Process automation is the use of technology to automate repetitive and tedious tasks. By automating processes, businesses can improve efficiency and productivity. Moreover, process automation can help reduce errors and improve the quality of software products and services.

These next-generation technologies can play a significant role in process automation. For example, businesses can use machine learning algorithms to generate code automatically from templates. In addition, AI can be used to identify and correct errors in code. By using process automation, businesses can improve the efficiency of their software development process and release better quality products.

AI-Managed Code Compilers

Artificial intelligence (AI) and machine learning (ML) are playing an increasingly important role in code compiling, which is the process of transforming source code into executable files that can be run on a computer. Using AI and ML, bugs or errors in the code can be targeted more accurately and efficiently. This can help identify potential optimizations and automatically generate faster and more reliable code.

Also, AI and ML can help improve the quality of software products by providing businesses with better insights into how users interact with their products. By monitoring user behavior, AI and ML can help to identify areas where products need to be improved or updated. In this way, AI and ML are not only making software development more efficient but also helping to create better outcomes.

Sentiment Analysis

Sentiment analysis is a technique used to analyze the emotions expressed in text. By understanding the sentiment of text, businesses can gain insights into how customers feel about their products and services. Moreover, sentiment analysis can monitor social media for early negative customer sentiment.

AI and ML can be used to perform sentiment analysis. For example, businesses train machine learning algorithms to classify text as positive, negative, or neutral. Also, AI can analyze the sentiment of social media posts in real time. By using sentiment analysis, businesses can gain insights into customer opinion and take action to address negative sentiment before it becomes a problem.

Security and Fraud Detection

Security is a critical concern for any business that relies on software. By using AI and ML, companies can improve the security of their software products and services. For example, machine learning algorithms can be used to detect anomalies in data that may indicate a security breach. In addition, AI can identify patterns of behavior that may indicate fraud.

Organizations that offer software development services can use AI and ML to improve the security of their products and services. By using these technologies, businesses can detect potential security threats and take steps to prevent them. In addition, AI and ML can help businesses to respond more quickly and effectively to security breaches.


AI and ML are transformational technologies that are reshaping the software development landscape. By using AI and ML, businesses can improve the quality of their products and services, reduce errors, and automate repetitive tasks. In addition, AI and ML can help companies to enhance security and detect fraud. As these technologies mature, we can expect to see even more innovative applications in the software development space.

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Catégories: News dév web

How to Find Product Market Fit - 19 septembre, 2022 - 13:33

Let’s imagine the situation. You came up with a brilliant idea, you think it will make a revolution in the tech world and now you want to bring it to life. But the truth is even when you think that your product is condemned to success, it might not attract the audience. Product-market fit can reduce the chance of failure. 

What Is Product-Market Fit?

The product-market fit definition speaks to the idea that a company has delivered an excellent quality product in line with what consumers want. In this case, it indicates when customers are purchasing and using your products which leads them into recommending others as well; thus forming sustainable growth for both parties involved.

Product-market fit is a process that should happen early on in the life cycle of your product. It’s all about finding out whether there are enough people who would want what you’re selling and when they might be able to buy it, as this will determine if your idea has any chance at success or not before wasting time with development. 

4 Essential Steps to Find Product-Market Fit

The question of how to find product-market fit is somewhat similar to the “the chicken and the egg” dilemma. On the one hand, it makes no sense to launch a product if you’re not sure there’s market demand for it and enough people who’ll be interested in buying it. On the other hand, you won’t know for sure whether you have product-market fit or not if you don’t launch the product.

So, where do you start? 

Step 1. Discover Your Target Audience and Their Needs

Research is the key to success here. Before jumping on to molding the product details, it is crucial to understand who the buyers are and what their needs are. If you manage to figure out their pain points and what they expect from the product, this will give a solid foundation for basing the product.

Step 2. Learn More About the Market

You have to know the market state. Your product can be really awesome, have the best design and you can use it for yourself but you need to make sure that there is a demand for it. Is there room for your product, or are there many competitors? If the market is already full of similar solutions, your product should provide its customers with additional value by providing unique features or an emotional component. 

Step 3. Work on Your Minimum Viable Product

Now when you define an initial vision of the pilot version of your product, start working on the MVP. Prioritize features and leave only those that will solve the user’s pain points. Show your MVP to the world when it’s ready and start collecting feedback. Based on the findings, consider how to amend the product and make further conclusions. This will help you on the way to determine product-market fit further on.

Step 4. Analyze the Product After Its Launch

Continue testing your MVP and molding further on. It is the beta version of your product you show to real buyers. Collect feedback, monitor user behavior, and analyze findings after actual users give it their first run-then prioritize changes or features that need work in order for you to succeed.

Finding Product-Market Fit: Pre-PMF Tips

Described steps may seem quite frustrating, especially for an early-stage startup. What if you have a limited budget and aren’t sure your product idea is worth it in the first place? You can still test the water by doing something preliminary called “Product-market fit determination.”

A lot of people feel overwhelmed when they hear about startups because there’s so much that needs to be done. What should we do at this point, though? There are other ways for you to get started. 

One way to test product-market fit is by engaging with your potential customers through social media. You can start an Instagram page and send direct messages or surveys, but these methods may not provide enough information for firm conclusions about the success of marketing strategies. 

You can also run paid ads on Facebook or other social media that are relevant to your audience. If people click the ad, then this might be a sign they’re interested in what you offer and want more information about it. However, keep in mind there’s no guarantee how many of these clicks come from mistakes while some may actually fall under curiosity categories too-so just because someone visits one page doesn’t necessarily mean they will purchase anything else off our site. But, again, one tactic may not be enough to determine what is product-market fit for you.

Final Thoughts on How to Get Product-Market Fit

We all know that finding product-market fit is incredibly difficult. This difficulty means it’s not always clear whether a startup will succeed in building its business or fail before they even get off the ground. It can be tempting to focus only on attracting investment but if you don’t have an idea of what people want then your company won’t thrive long-term anyway. So make sure this comes first by doing research into customer needs, studying the market, building an MVP, and analyzing the results before anything else.

You can’t really know if your solution achieved product-market fit until you start analyzing data like conversions, retention, etc. This may be more expensive or time-consuming than just launching but it’s worth doing in order to make sure that there are no major flaws before going ahead with production. The alternatives for finding out if your idea has mass market appeal is running surveys and using ads. This could be quicker than waiting to see if there’s demand with the pre-product market fit, but it might not bring you an answer about what needs to be improved or added in order to make the product more appealing; so this is another tradeoff that should arise early on when exploring different ideas — you need both quick feedback as well as thorough research before committing too much time/money onto any one course of action.

The post How to Find Product Market Fit appeared first on noupe.

Catégories: News dév web

How to Navigate Group Scheduling Hassles? - 15 septembre, 2022 - 10:00

The only thing worse than attending long meetings is scheduling one. And it becomes even more chaotic when a group gets involved.

Scanning everyone’s calendar, confirming their availability, and then calling them a hundred times only to reschedule and cancel the call. This constant back and forth in organizing a meeting takes over 15% of an employee’s time. 

Surely, what seems like a never-ending hassle can be turned into a smooth ride with some mindful changes. 

Here are 6 practical tips for scheduling group meetings that can save not just your time but money too.

Why Is Effective Calendar Management Necessary?

Scheduling group meetings effectively is a skill in today’s digital transformation. And below are some solid reasons why you need to invest in it.

To Make Collaboration Easy

The secret to mastering remote working is adequate communication and efficient collaboration among team members.

Since meetings are a primary mode of interaction, one must strive to make it least resistant. It will empower your team to reach out without hesitation and get work done efficiently. It also builds camaraderie as communicating with each other won’t feel like a chore.

To Achieve Goals

Endless texts and emails can’t do what a single call can. It allows all parties to discuss the concerns and conclude right there and then, saving everyone’s precious time. 

But to win the day with such calls, you first need to schedule it. And if even the thought of this gives you a headache, there is a problem you must solve.

Ineffective group collaboration can delay the most critical of tasks, with its effects trickling down to customer relationships too. 

To Bring in Order & Structure 

Order and structure separate a regular business from a growing one since growth isn’t sustainable without thoughtful organization. 

And meetings are a good place to start bringing in that order. 

If scheduling group meetings is uncomplicated, it will automatically improve and expedite the rest of the process.

To Boost Efficiency

Companies are paying a huge cost because of inefficient meetings, annually $37 billion in the US alone.

It’s a grave problem that can drown your balance and waste your minutes.

An efficient team should spend their time attending meetings and working on solutions instead of worrying about getting the team together.

And once you crack the code to schedule group meetings, you will never have to worry about your team’s efficiency.

6 Tips to Schedule Group Meetings Effortlessly Set Your Priorities Right

Just because you can isn’t a good enough reason for scheduling meetings. It will only increase the workload and act as a distraction to deep work.

That’s why it’s crucial to understand that not everything has to be a meeting.

  • Instead, think about whether the matter really demands a call or can be handled over alternates like email or chat.
  • If it’s necessary, add only the essential stakeholders to the invite. You can even mark some attendees as optional to allow them a choice of declining the invite.
  • Introduce an index matrix that details some basic scenarios and how to deal with them, whether over textual channels or a call.
  • For example- if approval is required for a request, drop an email instead of scheduling a call right away.

Too many meetings can overwhelm you and your team. So, educating them on meeting etiquette is important to avoid employee burnout in the long run.

Update Your Availability in the Calendar

People calling you to check your accessibility sounds a little ironic, doesn’t it?

It also means you haven’t put your calendar to the correct use. Here is how you can avoid those needless calls.

  • Use your calendar actively. Mark your calls there to keep track of your availability during the day.
  • Keep your calendar public so others can choose a suitable time for their meeting. You can hide the details of your meeting to maintain confidentiality. 
  • Don’t let your whole day turn into back-to-back meetings. Block at least 3 hours of your day for uninterrupted work.
  • Mark your vacations in the calendar, so people know when you are out of the office and plan their meetings accordingly.

A calendar overflowing with meetings isn’t cool, contrary to what hustle culture has taught us. If you spend your whole day in meetings, when are you planning to finish the actual work?

Avoid Sending a Dry Invite

An invite without the agenda is like offering someone a job without telling what they will actually be doing.

  • Always accompany your group meeting invite with an agenda that details the points to be discussed.
  • Also, mention if you want your attendees to come prepared with some data or information.
  • Mention the channel you will be using for the meeting.
  • Check your invite link before sending it to the group.
Be Mindful of Global Time Zones

In remote culture, your team might be spread across the world. Though virtual work has opened the doors to global talent, it has also challenged our collaboration methods.

Now, while planning a group meeting, you can’t shuffle various time zones to come up with a suitable time. So, what’s the solution?

  • Be aware of your team’s time zones. Collect that information if you don’t have that already.
  • You can even use calendars to make this information public.
  • Ensure to only schedule the most critical agenda as the group meeting.
Document Each Meeting

How would you feel spending an hour on a call and receiving an invite two weeks later because someone wants to refresh their memory?

Presumably, not much excitement.

  • Share these with the rest of the attendees after the call for better record keeping.
  • You can also record the group meeting with permission from each attendee. 
Power Up With the Right Tools

While all of the above tips are promising, they still require at least some manual intervention.

However, the right group scheduling tool will take away that pain too. Implement a tool that can

  • Integrate with your existing calendar to sync the meetings without fancy technicalities.
  • Manage global time zones to schedule a group meeting with ease of joining to everyone.
  • Sync your contacts to send quick invites.
  • Send automated meeting follow-ups and reminders.
Get Ready to Excel Group Scheduling

There’s no end to the meetings. You will have to connect with your peers, customers, and managers. 


So, it’s clear you can’t escape it. But there’s always a way to make meetings less boring– scheduling or attending. 

And introducing the right tools to your setup is a reliable shortcut you must take.

Start with the one that lets you set up a free trial for you to explore all the features. Connect your calendars and sync your contacts so that it can schedule group meetings automatically based on attendees’ availability. Also, ensure that the tool can do its job irrespective of whether others are using it or not. 

Investing in a tool that lets you manage single and group scheduling will boost your productivity and revenue.

The post How to Navigate Group Scheduling Hassles? appeared first on noupe.

Catégories: News dév web

7 Ways to Engage and Educate Your Target Audience - 15 septembre, 2022 - 09:39

In today’s competitive marketing landscape, quality content is more important than ever. Your target audience has thousands of brands to pick from. If you want them to choose you over the competition, you need to find ways to engage them online. 

Educational content is one of the most effective ways to improve audience engagement, drive sales, and ultimately grow your business. Outlined below are seven methods to educate and engage your target audience through content. 

1. Optimize Your Blog for SEO 

Blogging is one of the most popular forms of content marketing. Blog posts help drive high-quality traffic to your website and build trust with prospective buyers. 

Typical business blog content covers topics that interest your clients and provides answers to commonly asked questions. To make the most of your blogging efforts, it’s important to follow a few best practices for search engine optimization. These SEO tactics will help drive more traffic to your website. 

When creating content, include relevant keywords that your target audience is searching for. Avoid “keyword stuffing,” though — it’s off-putting to the reader, and it won’t fool Google. Rather, strive to incorporate keywords in the most organic way possible. To help keep people on your site and increase the chances of turning readers into leads, incorporate internal linking into every blog post. 

2. Provide Guides 

Think of guides as longer, more in-depth blog posts. Guides provide your readers with a detailed description of a product-related topic. For example, Gabb Wireless, a wireless communications company that developed a safe phone for kids, has created detailed guides for its site. These guides focus on the topic of phone safety and offer advice for parents on how they can set tech boundaries with their kids. 

When creating a guide, you must first understand your audience’s concerns and challenges. If you’re unsure what these pain points are, reach out to your sales team and ask what questions they hear most from prospects. These questions are all potential topic ideas for your next onsite guide. 

3. Offer White Papers 

White papers and guides are often discussed interchangeably. However, there are some key differences that make white papers their own thing. While guides provide a detailed overview of a topic, white papers spend more time focusing on research and data. If your company has conducted primary research, white papers give you the opportunity to establish yourself as a thought leader within your field. 

Since white papers are data-focused, they can sometimes get the reputation of coming across as boring. But they don’t have to be. Use colorful charts to display data and avoid using a stuffy tone. Instead, keep the vibe conversational, as if you were presenting findings to a work colleague. 

4. Create Infographics 

Many people are visual learners and struggle to understand topics from blog posts alone. Infographics can be helpful tools that cater to different learning styles and provide information in an easily digestible format. An infographic is a visual representation of information designed to be understood quickly. This information may be represented in the form of graphics, pictures, charts, or a combination of the three. 

Because infographics are visually appealing, they lend themselves well to social media. But since many infographics contain a hefty amount of information, you don’t want to post the entire thing at once. Instead, break your infographic down into chunks. This makes it easier for social media users to consume and provides your social media team with more content for their content calendar. 

5. Send Newsletters 

Having a comprehensive collection of onsite content is great. But what’s the point if no one ever sees it? 

To help make sure your blog content doesn’t go unread, consider adding newsletters to your content strategy. Email newsletters help you get content to interested prospects and customers. This allows you to build credibility and authority with your target audience. 

One of the keys to a successful newsletter is keeping it simple. Your audience doesn’t have 10 minutes to spend reading your newsletter, so make it easy to skim. Check out The Hustle as an example. This daily newsletter provides readers with quick updates from a variety of industries, including tech, business, and finance. Most of the newsletters include a few short features that take less than a couple of minutes to read. 

6. Partner With Influencers 

In today’s digital age, your company’s social media presence is essential. But almost as important is who is using your product. Partnering with social media celebrities (aka influencers) can help expose your brand to new audiences. Influencers are naturally charismatic and engaging — that’s why they have huge followings. Working with these professionals aligns your brand with theirs, building a positive reputation. 

When seeking influencers to partner with, it’s important to look beyond their follower count. Scroll through their page and see if they’re engaging in meaningful conversations your company wants to participate in. Both parties’ brand values should align before you begin creating content together. 

Once you’ve chosen which influencers you’d like to work with, it’s time to make your pitch. To increase your chances of nailing a partnership, create a customized pitch for each influencer you contact. 

7. Go Live on Social Media 

Onsite content like blog posts and guides are an essential component of a successful content strategy. But your customers also want to see your products in action. 

Since COVID-19 flipped the world on its head in 2020, live streaming has risen in popularity. Research by Livestream and New York Magazine found that 80% of consumers prefer watching a company’s live video over reading a blog post. This is because live streaming gives customers the feeling of participating in an event or conversation. Pre-recorded videos don’t have that same effect. 

One simple way companies can incorporate live streaming into their content marketing strategy is by hosting weekly Instagram live videos. When creating an Instagram live video, the goal is to both educate and entertain your audience. Live Q&As lend themselves well to this format. 

Creating quality content isn’t optional. It’s essential. If you want your company to thrive, you need to look for unique ways to educate and engage your target audience. If you’re not sure where to start, try implementing the strategies listed above.

The post 7 Ways to Engage and Educate Your Target Audience appeared first on noupe.

Catégories: News dév web

Top 10 WooCommerce Themes (2022 edition) - 14 septembre, 2022 - 17:00

Have you been looking for the best WooCommerce WordPress theme to open an online store but you’re not sure what to look for?

With a WooCommerce WordPress theme you can sell any digital or physical product and it can take very little time to setup your theme and place your products on sale.           

Finding the right WooCommerce WordPress theme to meet your needs can be harder than you might think. While many advertise themselves as ideal for online retailers, they may be missing key features you really must have to build and operate your store as quickly and smoothly as possible.

You need a fast WooCommerce theme that offers optimal design options and settings that fit your immediate goals as well as your overall business vision.

You need to choose a WooCommerce WordPress theme that suits your needs perfectly.

In this article, we have compiled a list of 10 such WordPress Themes with WooCommerce.

1. BeTheme | The Biggest WordPress & WooCommerce Theme

BeTheme’s 40+ core features enable you to build virtually any type of website quickly and easily. This subset of core features helps you build an online store in an amazingly short time –

  • BeBuilder, the fastest and most flexible page builder for WordPress, together with BeBlocks, lets you drag, drop, and customize to get what you want. Your product and other pages will be pixel-perfect and 100% responsive.
  • With BeBuilder Woo you can create your own custom WooCommerce templates or use pre-defined single product layouts, create custom attribute swatches, and offer drop down login features to your customers.
  • Header Builder: choose between static, fixed, and absolute positions and create device-dependent headers using drag and drop.
  • With the Mega Menu Builder, you can combine elements anyway you want. The possibilities are enormous.

Not to forget BeTheme’s 650+ pre-built websites. They are customizable and each contains key UI functionality that can dramatically shorten your workflow.

Click on the banner to get a complete picture of BeTheme’s capabilities.

2. WoodMart

Rather than read through a list of the features WoodMart has that you won’t find in most other eCommerce-oriented themes it might make sense to simply cut to the quick and visited their website.

Still, this WooCommerce theme has some features you should be aware of, and they include –

  • a setup wizard that’s easy to use
  • a host of one-click importable pre-built demo websites
  • sophisticated selections of premade websites, templates, and special pages. The templates are excellent prototyping tools if you are unsure of what you want a page to look like or how to present a product.
  • Plenty of product page display options
  • A full AJAX shop with a valuable array of AJAX shop filters
  • Elementor and WPBakery support

A visit to the website gives you an immediate picture of WoodMart’s capabilities. Click on the banner and see for yourself.

3. Rey Theme

The Rey WooCommerce theme is designed with performance and innovation in mind, with special attention given to its product filtering, searching, templating, and navigation features. In addition –

  • Rey features powerful integrations into Elementor, WooCommerce, and the WordPress sophisticated engine.
  • Headers are easily customized for eCommerce applications, plus there is a heavy focus on mega menus, smart search, Quick View, Ajax search, and other customer-centric features.

Click on the banner to learn more.

4. Total WordPress Theme

Total is an aptly-named multipurpose WooCommerce theme that has every feature imaginable required to create an attractive, pixel-perfect, high-conversion online shop.

  • Total features built-in WooCommerce options for colors, fonts, product pages social sharing, and more.
  • Total is fully compatible with the most popular plugins

Other features include 50+ quick start demos, 150+ site builder elements, 90+ section templates and unlimited color and other design options.

5. Uncode – Creative & WooCommerce Theme

With Uncode’s powerful WooCommerce theme at your fingertips you’ll experience the same performance that more than 100,000 buyers have already experienced.

  • Uncode’s package includes a souped-up Page Builder, advanced WooCommerce and shopper-centric features and a Wireframes plugin with 550+ section templates.
  • The best way to fully understand Uncode’s impressive capabilities is to browse its gallery of user-created websites.

6. TheGem – Creative Multi-Purpose WooCommerce Theme

TheGem is a best-selling premium WordPress theme created with WooCommerce in mind. Its versatile shop toolbox offers unlimited customizations, an extended library of pre-built designs, fast loading, and top performance.

This Swiss Army knife of WooCommerce theme features also include –

  • 400+ creative modern WooCommerce designs
  • TheGem WooCommerce Builder to create unique product & shop pages
  • Elementor & WPBakery page builders
  • Versatile product grids, Ajax filters, shop mega menu, Ajax live search, and more.

7. Hongo – Modern & Multipurpose WooCommerce WordPress Theme

Hongo is a modern multipurpose theme that is ideal for designing company websites, blogging sites, and WooCommerce stores.

Features include –

  • an impressive templates library containing tons of ready blocks to use in building your pages
  • 10 modern styles to showcase your products together with 12 stunning and inspiring store demos to get your creative juices flowing
  • the WPBakery page builder along with easy access to WPBakery and WordPress customizer shortcodes.

8. XStore – Best WordPress WooCommerce Theme for eCommerce

An XStore-created online shop makes both its builders (65,000+ of them) and the shop’s visitors happy.

  • Impressive website speed gives visitors more enjoyable experiences.
  • 120+ prebuilt ready-to-customize shops make life easier for the builder
  • Bought together, cart countdown, cart progress bar, and other booster sales features make the site more fun to build and to enjoy for all concerned.

XStore is SEO friendly, WPBakery and Elementor compatible, and features a single product builder.

9. Jupiter X

Jupiter X is serious when it comes to WooCommerce. The new X2 update also provides website builders with features beyond Elementor Pro.

Jupiter X offers features like –

  • A layout builder with improved full site editing
  • Advanced product catalog and product checkout builders
  • Checkout optimization features such as sales funnels, discounts and coupons, and smart checkout notices.

Plus, other features you won’t find in most WooCommerce themes.

10. Avada Theme

Avada’s 6+ year run as the #1 selling WordPress theme has made it the most trusted WordPress theme with WooCommerce on the market as well as one of the most complete.

Avada offers –

  • Theme and page options galore that give you complete control over your entire website
  • The Fusion Builder and Fusion Toolbox that combine drag and drop with a treasure box of tools
  • A WooCommerce shopping experience that is as intuitive as it is gorgeous.


Creating an exciting online store can be a difficult task, unless of course you are using a WooCommerce-oriented WordPress theme that gives you an abundance of the right eCommerce tools to work with.

That is what this article is designed to do. You could pick one of these 10 best WooCommerce WordPress themes at random and create a successful online store.

We recommend however that you take time to check them all out and pick the one that suits you best.

The post Top 10 WooCommerce Themes (2022 edition) appeared first on WebAppers.

Catégories: News dév web

8 Interesting Ways Designers Are Using Photoshop in 2022 - 12 septembre, 2022 - 15:06

Adobe Photoshop is a photo editing and manipulation software used by everyone from amateur photographers to graphic design professionals. It’s one of the most beloved programs in the Adobe design suite and can be harnessed for basic image retouching, all the way through to compositing digital art, creating mockups, adding effects to images, and even animation.

Keeping on top of software updates and new Photoshop features is essential for designers, as is looking at how other makers and creators are using the software. To set you up for success this year, we’ll explore the biggest Photoshop 2022 updates, including 8 of the most notable new Photoshop features 2022 and how designers are embracing and using the tool right now.

If you’re brand new to Photoshop, start with a Photoshop tutorial for beginners to discover Photoshop editing tips from the ground up. Or try an advanced Photoshop tutorial if you’re looking for Adobe photoshop tricks for experienced designers that extend beyond the basics.

What’s new in Photoshop?

As with most of Photoshop’s new releases, the most recent updates help to improve and evolve the program rather than giving it a complete overhaul. Once released, it doesn’t take too long for designers to identify the new Photoshop tips and tricks, honing in on creative Photoshop ideas and refining their techniques as they explore what’s possible and set new Photoshop trends.

So, what’s new in Photoshop in 2022? From brand new Neural Filters to improved communication with Illustrator, the focus in this update is around enhanced collaboration and more sophisticated finishes on existing tools. For those of us working in the creative industry, this is all very good news as the world forges ahead with increased flexibility and remote working.

How designers are using Photoshop: tricks, tips, and new features

So let’s get into it. We’ll briefly look at the key changes, the best Photoshop tricks, and more importantly, how designers are actually using them. So, what’s possible with Adobe Photoshop in 2022, and what new Photoshop techniques and editing tools should you be using this year?

1. Nailing compositing with Harmonization

First up is the new Harmonization Neural Filter. Essentially, this tool will match the colors and tones between the foreground and background. So when you go into your desired image, select your subject (in the foreground), then select the harmonization tool, you can use it to make your background match flawlessly. This works by allowing you to adjust the saturation, brightness, and overall color balance to find the best match with the background. Why is it so handy? It cuts down hugely on compositing time, which for many designers can be the most time-intensive part of image editing. To try out this tool straightaway, have a play-around using Photoshop add-ons

2. Replicating color & tone with Color Transfer

On the subject of Photoshop’s Neural Filters, another one worth taking notice of in this update is the Color Transfer Neural Filter. Photographers can rejoice with this tool. Imagine, you’ve spent the day at a photo shoot, and have hundreds of images ready to use. But what if you have one location where the lighting is perfect, and some of the images you want to use aren’t taken in that same position? Enter: the Color Transfer tool. You can use it to bring all your photos in line with the same color and tone, creating a seamless set of photos for your designs.

3. Playing with gradients thanks to improved Interpolation options

Gradients are having a moment in design – just look at these key graphic design trends for 2022 – and now, happily, Photoshop has upgraded its gradient tool with two new Interpolation options to make creating and adjusting your gradients that much easier. In addition to the Classic Interpolation tool, you now have the Perceptual Interpolation and Linear Interpolation tools. Both tools are designed to create more natural-looking gradients, which are closer to the way the human eye perceives real-world gradients. You’ve got a hint from the names of these tools, but one is for the OKLab color space and one is for use in the linear color space.

4. Creating NFTs using Photoshop

A real buzzword of the last few years, NFTs, or non-fungible tokens are digital assets that are bought and sold online via the blockchain. To become an NFT a piece of artwork is ‘minted’, then as it’s bought and sold the transaction history is stored in the blockchain. Photoshop is supporting the growth of NFTs and helping to combat art theft, an increasing problem in the industry, with Content Credentials–currently in BETA. For a more detailed overview of preparing an NFT Adobe has a breakdown here, but essentially it means more insight for audiences and buyers on whether the person selling the art is the Photoshop user who exported it. To take advantage of this new development, you’ll need to enable Content Credentials.

5. Verifying content authenticity with Content Credentials

When you export your file, you now have the option to select to include Content Credentials. This means your jpeg (or chosen file format) will include details like your name, your adjustments, the assets used and their file names (backgrounds, subject, icons, etc.), and which version of Photoshop you created the image in. This functionality is super important for verification when submitting your work, where your client or editor can immediately check the authenticity. Bear in mind, though, that if someone makes adjustments and re-saves the image, your credentials won’t carry through.

6. Working more collaboratively with sharing & commenting

Another anticipated update is the addition of sharing and commenting capabilities. It works similarly to Google Workspace, where your Photoshop work will also appear as a Cloud file. You can then share your file with individuals via their email addresses, or get a shareable link so the file can be accessed by all those who receive it. You have the option to allow commenting, saving a copy, or both, meaning collaboration and feedback just got a whole lot quicker and easier – with no need for file downloading and minimized risk in version control. 

7. Switching more effectively between Photoshop & Illustrator

Designers will rejoice at this next update: a better experience switching between Photoshop and Illustrator due to improved interoperability between the software. In practical terms, it’s now possible to paste vectors from Illustrator directly into Photoshop. You have the option to import with layers – meaning you can keep your Illustrator graphics stroke, fill, opacity, and other attributes. You can edit your Illustrator graphic directly in Photoshop, rather than going back into Illustrator, making your adjustments, and re-pasting into Photoshop. Hoorah!

8. Identifying subjects of an image with advanced machine learning

Last but certainly not least is an improvement to Photoshop’s use of artificial intelligence, via the new object finder tool, and an upgrade to the object selection tool. This tool analyses your image to find the main subjects (and even minor subjects), which you can then select automatically and with enhanced precision thanks to more powerful AI machine learning. You’ll save loads of time adjusting subjects quickly and easily, separate from your overall image. You can even prompt Photoshop to hone in on one part of the subject. For example, you might have a person identified as a subject, but you can highlight a particular detail (like a hat) by drawing a smaller box around it. The object finder tool also comes with its own new settings, for adjusting color, outline, and capacity. 


So, as well as handy improvements to tools, Adobe Photoshop 2022 is looking to the future with practical means to address issues like content authenticity. It’s also taking advantage of AI, and keeping up with our everyday need for more seamless collaboration. For designers, it’s a solid update with truly useful enhancements as well as a few exciting new features to play with.  

The post 8 Interesting Ways Designers Are Using Photoshop in 2022 appeared first on noupe.

Catégories: News dév web

Inbound SaaS Marketing: Everything You Should Know About It - 12 septembre, 2022 - 14:11

It is critical to select the best digital marketing plan if you run a firm in the SaaS industry. That’s why an increasing number of businesses in the industry rely heavily on inbound strategies for customer acquisition and maintenance.

Instead of using traditional outbound marketing methods that force your firm upon consumers, inbound marketing is a better fit for a SaaS company because it is centered on drawing in and keeping the attention of customers.

Following the steps in this tutorial will get you up to speed on all you need to know to generate marketing-qualified leads and fill your inbound funnel.

What Is Inbound Marketing?

The goal of inbound marketing is to attract qualified leads and customers by creating and distributing information that is interesting, useful, or entertaining to them. Blog postings, search engine optimization (SEO), social media, and other strategies are utilized to reach a wide range of potential customers and convert them into leads.

What Is The Difference Between Inbound Marketing and Outbound Marketing? Source

All forms of “intrusive” advertising that are not integrated into the customer’s journey are considered outbound marketing. Ads are positioned tactically in places where target audiences are likely to be present. Advertisements are a typical example of this, and they pop up during most of the videos you watch on Youtube.

There is more “empathy” in inbound marketing. It entails giving your customers a lot of value while encouraging them to interact with your business in a way that seems natural and not intrusive. The goal is to entice viewers. Blog entries, newsletters, and other similar formats are common examples.

Over time, we gained access to resources that allowed us to prevent unwanted commercial communications from reaching us (adblock, etc.). Because of this, the “annoying” advertising strategies have been phased out, and the outbound marketing conversion rate has plummeted. The influx of inbound traffic is gradually displacing the outbound.

Why Is Inbound SaaS Marketing Important?

In the SaaS marketing funnel, inbound marketing helps build credibility for the software company’s brand and produce leads at a cheap cost with high perceived value for the buyer.

Inbound marketing is less expensive than typical outbound tactics since it focuses on identifying and alleviating the problems your ideal customers are having. 

Aligning your digital presence with what your target audience cares about can make your company a go-to resource on its path to “better,” generating buzz and generating leads that will increase your return on investment.

A superpower in today’s world is the ability to get people to click on stuff online. The ability to do this naturally (at no cost) is very valuable for a startup.

For this reason, inbound marketing methods are crucial for the modern marketer. Inbound is all about giving your customers more agency rather than the interruption-based marketing that gives enterprises all the power.

How Do You Put Inbound Marketing For SaaS Into Action?

In three steps, you set up SaaS inbound marketing.

  • Content Creation
  • Content promotion
  • Content optimization.

At each of these stages, you can learn more about what you must do to make absolutely sure your inbound marketing works well. So, let’s get to the good stuff in this SaaS sandwich.

Content Creation

The first step in your growth-focused inbound SaaS content marketing strategy is to create the content that is so important. But it’s important not to make content based on what “feels” right and instead make content based on what is right.

You can do this by doing a lot of research to make sure you’re making content that people need and are looking for. This will give your content the best chance of getting in front of the right eyes.

User Research

Create user personas based on their responsibilities, jobs, needs, pain points, missions, values, and past experiences.

Once you know your user, you may tailor your material to them. Topics, types, language, media, distribution route, length, etc.

Search Keywords

Next, keywords. This helps your material be found, ranked, and clicked on, especially if you’re blogging or constructing landing pages.

Competitor Research

Use a SWOT analysis to conduct competitive research. Examine what your competitors are doing well with their content, what they’re not, the potential to beat them, and threats if you do.

Trend analysis

We’re almost done with the research. This is crucial to your niche. What channels may your material go viral? Your competitive analysis and user research will show you which channels to focus on, but developing channels may also offer opportunities.

Medium Research

What content fits your potential users? This relies on their demographics, which you’ll have researched before. This will direct your content creation and change your marketing team structure.

Content Development 

After your research, you can finally now start creating content.

Promotion of Content

If you’ve done your research well, you should already know where your content will get the most attention. Instead of talking about what these promotion channels can do for you, we’ll show you how to get the most out of them. If you use these tips to promote your content, you’ll reach more people than ever before.

“Content is a 50:50 split between creation and distribution.”

—Kirsty quote. 


SEO tops our content promotion list, naturally. We’re biased, though. It is said that if Content is Kind then SEO is Queen and there is no way you can promote your content without some proper search engine optimization techniques. 

Source Social Networking

Social Media can help distribute B2B content. Make sure your social copy and posts speak to each channel’s demographics.

Email Marketing

Hyper-segmentation is email’s distribution secret. It’s pointless to send the same content to 1000+ people on a generic email list. Humans have likes, dislikes, and experiences that form their mailbox needs. That’s why getting your hands on some high-performing email marketing strategies is a need of the hour. 


Who are your strongest advocates? Users!

They’ll gush about your business and product. Don’t abandon them. Create distinctive, shareable content. Consider email templates or Whatsapp snippets.


Influence-related. Influencers are up next. Every specialty has influencers. No matter how niche your product is, there is a social media audience for it. Find out more about them. You can accomplish this by searching for individuals underneath keywords or hashtags, however, if you’re handling social well, there’s a strong chance you already recognize who all these folks are.

Content Optimization

Even though your content is great, it could always be better. Optimization is the last thing you need to think about for your inbound marketing playbook. Always look for ways to improve your content, like the ones we’ve talked about so far. This will bring in more leads and lower the number of people who drop out of the sales process.

What does an SEO strategy for content look like? WE are glad you asked. Here is what it consists of:


KPIs show you’re on track to meet monthly, quarterly, and yearly goals. Benchmark those KPIs against past data sets to ensure you’re setting realistic targets for your content strategy.

Inbound marketing KPIs include:

PrimarySecondaryMQLs or product activationsQualified Lead generation or signupsNew MRR / Pipeline generatedCTRNewsletter Signups Impressions Social Media Growth Brand searchesTime on page Exit rate New visitsVisits by source Blog subscribers & views Inbound links Email opens and click-throughs Keyword rankings SaaS SEO KPIs Red Flags 

Content optimization isn’t always measured. Instead, watch for red flags.

Set up tools and processes to inform you when content fails.


Ask your audience how they view your brand and content.NPS surveys evaluate how your brand is viewed and whether you’re improving.

5+ Inbound Marketing Tips for SaaS Free Trials Boost Sales

For a SaaS company, free trials are often crucial to attracting new clients. Free trials can create new leads and convert shoppers quickly, like free returns.

For free trials, many SaaS marketing initiatives demand a credit card. After the trial, your company can instantly sell the product.

Your free trial can show potential clients your whole software. Your organization may lock certain features to attract customers.

Slow Isn’t Always Best

In a SaaS marketing effort, it’s more crucial to create leads quickly than to wait for results.

Inbound marketing offers reliable and consistent outcomes for SaaS companies. Outbound marketing delivers inconsistent and unpredictable results, reducing ROI (ROI).

Why does inbound work?

It offers customized targeted content. A subscriber to your email newsletter may receive communications about the software they investigated on your site.

SEO is vital

When selling software, your marketing methods should attract new consumers and persuade them why buying your products is a good investment.

You can’t demonstrate to prospective clients the value of your product if they don’t know your brand. That’s where SEO strategies come in. SEO helps your business get recognized on search engines.

Become an Industry leader

Selling software isn’t simple, especially with severe competition. Inbound marketing methods should highlight your competitive edge and USPs.

Increase Sales Through Social Media

Inbound marketing must include social media. LinkedIn, Facebook, and Twitter help you reach new clients and promote your brand and services. It is crucial for SaaS companies to know how to create efficient Social Media Funnels to expand beyond social media to reach their target market.

Make Your SaaS Sellable

Producing top-tier software that sells itself is the first and foremost thing you should focus on when developing SaaS inbound marketing strategies.

Your company’s departments must work together to thrive with inbound marketing. Try to prioritize fixing an irritating bug in your program with your development team.

Bottom Line 

Making wise decisions is the general rule. When it comes to your SaaS marketing approach, don’t let anything cloud your judgment.

Your endeavors should lead to profitability and revenue-centricity. However, keep in mind that everything you do must be focused on your users.

SaaS marketing varies by the firm; what works for one may not work for another, and it’s all about trial and error.

The post Inbound SaaS Marketing: Everything You Should Know About It appeared first on noupe.

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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn