Due to the Coronavirus pandemic hitting restaurants hard, owners had to adapt to survive.
To ensure you sell food and make a profit in these trying times, you need to update your restaurant marketing strategy to fit the current climate. Below, you will find actionable tips that you can use to hit refresh on your marketing efforts.10 Restaurant Marketing Tips to Use During COVID19 1. Keep in constant touch with your customers
One of the worst things about this pandemic is that it has put a wedge between restaurants and their clients by limiting face-to-face interactions. That’s why you need to capitalize on online communication. Use your website and social media profiles to keep customers informed about any changes to your menu, opening hours, cleaning routine, and more.
Don’t forget to also update your restaurant profiles on third-party websites like Google My Business and TripAdvisor. Wherever customers may stumble upon your restaurant, they should have enough information to make an informed decision. Can they dine in-restaurant or order food online? This brings us to the next point.2. Start selling your food online
If you’re not offering delivery yet, it’s time to start. First, find a restaurant ordering system that best fits your needs. Then, enable customers to place food orders on your website, which is preferable to using a third-party delivery app because you keep all the profits. You can also take orders on your Facebook page by using Facebook’s ‘Start Order’ button.
If you don’t have a website for your restaurant yet, it’s mandatory that you create one since most of your customers will come from online marketing efforts. And don’t worry if you don’t have any IT knowledge. You can use a restaurant website builder to generate a sales-optimized website without spending a fortune.3. Revamp your menu to make it more delivery-friendly
The next step in setting up your food delivery business is to look at your current menu and see if every item is suitable for delivery. Some dishes don’t travel well. Instead of sacrificing customer experience, it’s best that you remove them from the delivery menu and replace them with more suitable items.
For example, many restaurants are now selling meal kits and family bundles. These are great for two reasons. They travel well, and they provide enough food to feed an entire family while also giving them a fun activity to do.4. Sell alcohol to-go
If your local regulations allow it, you can also start delivering alcohol with your meals. That can be beer and wine or cocktail kits that customers can put together at home. People miss going out for drinks as much as they miss a meal at their favorite restaurant, so be there for them.5. Organize contests and giveaways on social media
Use your social media platforms to bring some excitement into your customers’ lives. And what better way to do that than by organizing contests and giveaways where they can win prizes? Whether that’s a free meal at your restaurant or a gift card they can share with a friend, you will raise engagement and interest without too much hassle.
Not to mention these types of contests can also provide you with free, user-generated content for your social media channels. Ask customers to recreate one of your recipes and tag you on Instagram. Then, you can share the results on your stories.6. Add a thank you card to every delivery bag
Ever since the pandemic started, customers have stepped up and supported their favorite local business through thick and thin. The least you can do, as a restaurant owner, is to show them their support is appreciated. There are many ways you can do that, from offering constant promotions and discounts to simpler things that won’t cost you anything.
One of these things can be a hand-written thank you note placed in every delivery bag. These personalized tokens of appreciation can go a long way in securing customer loyalty and creating repeat business.7. Offer customers something more than food
When people are sick of ordering takeout, come to their aid by sharing a few recipes of your most popular menu items that they can try to recreate at home. This won’t hurt your sales in any way, and it will bring you appreciation and gratitude from your customers.
Similarly, take a more personal approach on social media by sharing behind-the-scenes clips of your chef preparing a meal while offering professional advice. You can even ask your bartender to mix some cocktails for your viewers’ entertainment.8. Provide no-contact delivery options
A great added benefit of any online ordering system is the ability to offer zero-contact order fulfillment options to your customers. That can be curbside pickup or no-contact delivery where the driver leaves the order at their doorstep. These options will make customers feel safer and better-taken care of by their favorite restaurant.9. Partner up with local influencers
Food and restaurant influencers are also affected by the COVID19 pandemic. Reach out to influencers in your area and propose mutually beneficial partnerships. Depending on your budget, you might be able to promote your food to their followers and expose your restaurant to a broader audience.
If you don’t know any influencers in your area at the top of your head, the easiest solution is to use an influencer finding tool from the many that exist online.10. Offer timely discounts and promotions
This is also a time to be creative with your restaurant promotions. Offers and discounts that speak to the current situation will naturally attract customers to your restaurant. Create themed evenings like “Lockdown Date Night,” “Friday Family Fiesta,” or “Zoom Movie Night.”
Pair them up with unique promotions like two desserts on the house, a serving of nachos for free with any order, or 20% off your pizza menu, plus a free drink. The choices are endless; you just have to think about what would most appeal to your customers.Conclusion
If there’s one thing the Coronavirus pandemic has taught restaurant owners worldwide, they have to be ready for anything and learn to adapt fast. All that’s left for you to do now is make the most of a challenging situation. How? By learning how to promote your restaurant on a budget, with limited resources.
The tips and tricks above will help you stand out from the crown of restaurants fighting for the same thing: the attention of foodies and increased profits through customer loyalty.
Portable Document Formats (PDFs) are a big part of modern business life, used for exchanging electronic documents.
Regardless of the business industry, everyone must have come across a PDF file, at least once in their life. PDFs are mostly preferred as they can keep the format as is since they are mainly designed for viewing not editing the file.
Yet, there will be times when you need to be the PDF whisperer; you’ll need to make some edits or adjustments to your PDF file to make the format even better. So we rounded up 5 PDF Editor Tools for you to choose “the one” and show your magic!Best PDF Editors JotForm PDF Editor
JotForm takes the PDF game a step forward by presenting amazing options for designs, automation processes, widgets, and integrations.
JotForm PDF Editor is all about simplifying and easing. Creating contracts, invoices, agreements, etc. will no longer be a time-consuming part of your daily workflow.
You can use your current data to create a PDF document with JotForm PDF Editor. You can choose among 900+ PDF templates and transfer your data; or create a custom one by using the drag and drop PDF builder option, which turns your form data into PDF documents.
If you wish to import a form from a webpage, that’s doable, too!
You could seamlessly use e-signatures, smart annotations, and password protection in your PDFs to streamline your daily efforts and speed up the whole operational process. In addition, integrations with third parties such as Google Drive, Zoom, Slack, and many more, could help you adapt JotForm PDF Editor to your workflow.
It’s also possible to even use JotForm PDF Editor in the healthcare industry as JotForm products are HIPAA compliant. Having said that, PDF documents covering sensitive patient information such as medical history, consents, hospital discharge, etc. could be safely created with JotForm.Wondershare PDFelement
Wondershare’s PDFelement is a PDF writer, presenting the option to change any element in a PDF file. These elements could be listed as texts, images, hyperlinks, headers/footers, watermarks and so on.
It’s possible to handle the text editing process under a single toolbar by using the panel to modify the font, color, alignment, etc. Also, from the ribbon toolbar, you may add hyperlinks to the text by choosing an anchor text. You can also easily take the product tour on their website to even further discover other features.
PDFelement also lets you play around with the images on a PDF document; you could rotate, flip, extract, or replace. It’s also possible to add an image or color to the background and make edits on it.
With PDFelement, you can create PDFs from 300+ file types, organize pages and files, convert PDFs into other formats, supported with cloud storage, e-signature services, and the availability for multiple platforms, including Windows, Mac, and iOS.PDF Expert
PDF Expert is a PDF editing tool that is only available on Apple devices. PDF Expert especially stands out with its clean, modern, and user-friendly interface.
Text, image & link editing, text annotation, page numbering, form filling, document signing are some of the features to be applied to PDF documents. They are also offering a solution for the PDF document sizes meaning that they make it possible to compress any PDF file.
It’s also possible to combine files from different sources and merge PDFs. You can also extract specific pages out of your PDF document and send them for review if needed.PDF Candy
PDF Candy gives the option to upload files from Dropbox or Google Drive or the PDF Candy Team is offering a drag and drop option to ease the user experience.
PDF Candy is notable with its wide range of tools; as they are providing online and offline PDF editing tools (44 to give an exact number), for editing or modifying PDF documents which are not limited to but can be listed as merging, compressing, OCR, page numbering, rotating, etc. It’s possible to choose your “Favorite” for faster access among the rest of the tools. You can also share your favorites on your social media to spread the word about it!PDFpen
PDFpen is another PDF editing tool for Apple products; Mac, iPad, and iPhone.
What is remarkable about PDFpen? It’s possible to work without a designer as they are providing services for OCR, converting files, text editing, markups, compressing, magnifying, etc.
With PDFpen’s broad tools options & features, you can add signatures and comments, merge documents, redact sensitive information, fix typos to better manage your day-to-day operations on your Apple devices
So there you have it, some of the best PDF Editors in the market, feel free to try them out and see which one is the best fit for your business, do you think we missed any? Please let us know in the comment section, happy editing!
It’s a widely known fact that when it comes to business, every company is looking for a competitive edge. Odds are, you might not be thinking of website security as your means of gaining a leg up on the competition.
However, with cybersecurity and data privacy being top of mind for more consumers these days, it’s more important now than ever to lock down your digital assets. That said, let’s explore how organizations can win with website security. Not only will the tips that follow keep you and your customers safer online, but they will help you to establish your company as more trustworthy as well.1. Get Your Employees and Vendors on Board The Website Security Train
You’ve heard the phrase “To err is human,” but that’s not going to make you feel any better in the event you suffer a digital break-in. Proverbs and catchphrases aside, it’s critical that you get everyone in your team on board with the important things they need to know about website security. Many of the mistakes that can happen are a direct result of their actions or lack of actions in some cases. Some of the mistakes that people can make include:
Using weak passwords – If cybercriminals can guess login details, they can wreak havoc on your site. It’s worth noting cybercriminals are using programs and bots to try and crack the code that stands between them and getting into your website. That’s why stronger credentials and multiple methods of authorization are so important.
Not only should passwords contain a mix of lowercase and uppercase letters, but they should also feature numbers and other characters. Requiring two-factor (good) or multifactor (better) authentication can also assist you in thwarting savvy hackers who are trying to sneak in.
Sharing their login credentials – All it takes is one disgruntled employee having a bad day using shared credentials to delete website pages, leak documents, or commit other bad acts leaving your company none the wiser as to who the guilty party actually is.
Forgetting to log out – Leaving an account logged in can open your company up to privacy leaks, and depending on the nature of your business this can lead to fines and standards violations.
Using “admin” as their username – No employee, vendor, or person engaging with your website should be called admin. Not even the admin! The reason? Bad actors try to guess that password first because it holds the proverbial keys to your digital kingdom.
Neglecting to update software – Whoever is in charge of updating plugins, software, themes, etc… must do so in a timely fashion in order to patch security vulnerabilities.
Clicking malicious links – No matter how innocent a link looks, if it’s malicious, it can cause any number of threats to download and spread throughout your website and your entire network.
Allowing large files to be uploaded to your website – Blocking large files and limiting file types can prevent bad actors from loading malicious files that they later use to worm their way into the back end of your site. If you allow any uploads, it’s also a good idea to encrypt files that are received so that these malicious individuals can’t find them and exploit them later.
Connecting to your website’s backend over an unsecured network – Some cybercriminals have gotten very smart about using public WiFi networks to spy on sensitive data.
The list goes on. Every person on your team as well as independent contractors, third-party vendors, shareholders, etc… must all be schooled in the dangers that are posed by bad actors online. This is especially true for anyone working within your company that will be logging into your website’s backend for any reason. Not only should they be informed of the threats that exist, but educating them on how best to mitigate these risks can go a long way in keeping your organization safe online.
It would be beneficial for your IT department to create and run an internal risk audit to learn where your most pressing security issues are. Then, implement training and protocols to limit, if not prevent, as many of them as possible from being an issue for your company. Ongoing internal audits and regular updates of security-related training are a great way to keep website security top of mind for all of the people that work in, on, and for your company.2. Install an SSL onto Company Websites
If you don’t have an SSL for your website(s), you’re telling your customers that your website isn’t safe without even realizing it. When they type your address into their favorite browser, they are likely getting met with a notice that says your company’s website is “not secure.”
To make matters worse, they might never even land on your website in the first place if they aren’t already aware of your business. Why? Because search engines like Google are blacklisting websites that don’t have or use an SSL certificate out of the top search engine results making it harder for potential traffic to reach your site. For those that do manage to keep their first page of Google rankings, once their website is clicked the user may receive a warning that reads “Your connection is not private,” “The site ahead is not secure,” or some other notice prompting them to head “back to safety.”
With an SSL, which stands for secure sockets layer, the website instead earns a padlock and an “s” in their HTTP address before the colon. The “s” in your address and your padlock tell the world your website is more secure than those without an SSL.3. Invest in Automated Security Tools
Did you know there are automated website security programs that can help keep your website safe? From vulnerability scanning and patching programs to malware scanning and removal software, there are tools available that work 24/7/365 thwarting threats to your website, and therefore your organization.
It’s a good idea to invest in a web application firewall (WAF) as well to block malicious traffic to your website as well. And, while you’re at it, consider investing in a virtual private network (VPN) to help your employees initiate encrypted and anonymous browsing sessions over network connections if they must log in outside of the walls of your organization.These Steps Are Just the Beginning
Winning with website security is a long game. You’ll need to be ever vigilant about the threats, and work continuously to thwart them. Ongoing communication and training your employees, installing an SSL, and investing in automated tools are very large steps in the right direction, however.
If you take nothing else from this article, hopefully, you will begin investigating the threats that exist towards your website, and start taking steps to mitigate them. Your customers, your employees, shareholders, and more are counting on you to keep your website and them safe.
There was a time when it took days to get a doctor’s appointment – even for regular health check-ups. But these days, the waiting times are slowly disappearing as physical appointments are being replaced by virtual real-time video appointments.
What’s more, this ease of service story is not confined to the patient’s side alone – the doctors also have a similar positive take on mHealth.
The journey of healthcare from a straight-jacketed approach to a more digitized avatar has contributed to making healthcare available and affordable to all. While there are several benefits of mHealth app development, there are a few challenges as well.
The global mHealth market is predicted to reach $166 billion by 2028, registering an astonishing growth rate of CAGR 17% over the 2016 – 2028 periods. And this sector is expected to record the fastest CAGR surge from 2021 to 2028 due to the rising demand for mobile apps by both patients and doctors.
The rise in demand for mHealth applications can be attributed to increased mobile penetration, internet availability even in remote locations, and the need for access to healthcare facilities.
While mHealth app development company have gained traction in the healthcare industry, they are continuing to face challenges. In this article, let’s look at some of the features of mHealth apps and the challenges.Features of mHealth Applications Doctor’s Appointments
The ease of fixing doctor’s appointments is one of the most basic functionalities required in a mHealth app. A decent mHeath app should make it easier for patients to book appointments and help doctors get a holistic view of their day’s appointments.Healthcare Tracking
Healthcare tracking is another fundamental feature of a mHeath application. It allows patients and doctors to have a complete understanding of the patient’s health conditions. Healthcare app development companies should pay attention to enhancing tracking features in their application so that it becomes easier to monitor blood pressure, blood sugar level, blood oxygen levels, pulse rate, caloric intake, and more.Scheduling and Notifications
mHealth App Development should also focus on helping patients and users schedule timing and receive notifications for medicine intake, water consumption, daily caloric intake, track sleep, and more.Information Database
This feature is mainly helpful for healthcare professionals and organizations to get real-time access to a patient’s healthcare records, medical history, diagnosis, lab reports, prescriptions, and treatment strategies.Accessing Healthcare Facilities
This feature helps patients lookout for physicians and specialists near their location using the healthcare application’s built-in map. It is particularly useful during emergencies or when the patient is not in their primary area.Real-time Video and Chat
When the need to stay indoors is imperative these days, real-time video and chat features have become a standard in healthcare software solutions. Remote assistance has ensured patients have access to healthcare facilities while still being indoors. Doctors can now provide consultation through video or chat, even to patients in remote locations.Easy Payments
Another feature that makes these healthcare app development companies stand out is the inclusion of payment gateways in their mHealth applications. Integration of wallets, net banking, debit/credit card payments gives patients an easier way of paying for doctor’s services. Moreover, they can also use this functionality to pay for insurance and for treatment. It also makes it easier for documentation and billing.Review of Services
Sometimes it becomes difficult to select the right specialist when there are doctors practicing at every corner of the city. These apps incorporate reviews and ratings into their system to help patients choose the right doctor depending on their efficiency.Analysis
It is a no-brainer and a must-have in any mHealth app. Healthcare app development companies should pay special attention to having analytics in the mHealth app. The app should have a dedicated dashboard to help all stakeholders, including doctors, to have a place where they can track patient count, resources, finances, and other health-impacting concepts.Cloud Integration
Digital transformation of healthcare is truly possible when apps can protect patient data in a secure system. Cloud integration goes a long way in helping safeguard information and assuages patient’s concerns regarding privacy.Challenges of mHealth App Development Regulations and Compliance
Regulatory compliance is one of the biggest challenges faced by those providing healthcare software solutions. Most major countries have their own set of rules and regulations that app developers should follow. For a start-up looking to launch a mHealth app, it’ll become highly challenging to adhere to all rules. Unless you can engage the services of a reputed app development company, it’ll be a hassle to put the apps in the market.Information Safety
Data privacy is a huge concern for many users, and since mHealth apps gather personal medical data about patients, it is a rather genuine concern that app developers should consider. It is essential for healthcare software solutions providers to abide by the rules laid down by regulatory agencies for data privacy.Complexity in Integration
Applications that integrate seamlessly with existing systems and are easy to use have much more chances of being adopted by users. Most mHealth apps prove to be difficult to integrate as they run on complex programs.
Applications should integrate well with the systems used by hospitals and doctors, ensure ease of use and not require overhauling of the entire system.Health Awareness
The true purpose of digital transformation of healthcare is when medical information is available to patients despite geographical restrictions. While the medical fraternity will have immense details, it is highly unlikely that ordinary patients will also possess the same knowledge.
The solution lies in increasing the medical literacy levels of patients by delivering crucial information in a simplified manner to patients and caregivers.Security of Payment Information
mHealth apps should make it easier to disperse medical information to patients seamlessly and ensure swiffer billing and payment resolution. App development companies should have a system to ensure sensitive data is handled well and is resistant to security attacks.Wrapping Up
The focus should be on developing apps that can bring affordable healthcare services to patients – regardless of their location – maintaining an iron grip on payment security and information safety. No doubt, there is a lot of hard work and challenges involved. Engage the services of app development companies and get the wheels in motion for a winning application. Digital transformation of healthcare is a powerful force that can solve some of the pressing issues of this sector.
What drives people to pay attention to your brand? Is there a way you can get people to engage with your product and come back, over and over again?
In marketing, companies use different tactics to create advertisements that not only use elements that are attractive to the general audience but also help recall their brand’s identity.
Today, billion-dollar companies like Nike, Coca Cola and Google amongst others leverage Gamification as a way to increase engagement and ROI on ad spend. Every company uses a different plan whether it’s a short interactive ad, a brand activation campaign, or in-game marketing.How can gamification help companies succeed in marketing?
According to MarketsandMarkets, the gamification industry in 2020 had a global value of $9.1 billion and is estimated to mark an impressive growth rate of 27.4%, reaching $30.7 billion by 2025.
In general, gamification is the application with typical elements of game design including point-scoring, level, leaderboard in non-game contexts; it is defined as an online marketing technique to solve problems and enhance customer engagement with a product or service.
Gamification is an excellent strategy to help you spice up your content marketing and engage your target audience in new ways by providing a great user experience, fostering consumer loyalty, and building a positive image of your brand.
93% of the marketers say they love gamification
We have been familiar with gamification for some time; it is adaptable and applicable to almost all types of corporations. The allure of gamification can be used for many diverse objectives, whether it involves marketing, creating a company profile, project supervision, hiring, employee management, and much more.
Let’s go through the eight perfect examples of gamification in a business environment.1. Lay’s Doritos – Can You Handle the Doritos Roulette Challenge?
Lay’s Doritos are renowned for their wide range of flavors and addictive taste. It’s no surprise that they’re the number-one go-to snack in parties and other crowd settings. In order to engage and promote their snack to the general public, Doritos launched a potato chip campaign that asked customers to taste their new pack of spicy Doritos named ‘Roulette.’ Just like the name implies, people could get a chip anywhere between mildly spicy to super spicy.
The response was outstanding, and the brand acknowledged many short videos of consumers playing Doritos’ Spicy Roulette Challenge. This idea is nothing new, but it aims to a market that likes potato chips, making it a prosperous flavor.2. Flavor Inventor By Vitamin Water – Taste It! Rate It!
Another excellent example of gamification that attracted everyone’s attention is Vitamin Water’s marketing campaign for Flavor Inventor. In order to be direct with the public, Vitamin Water asked its Facebook followers to support the company so as to help the company invent the upcoming flavor of the drink.
The audience helped this process wholeheartedly, and the event was widely recognized by fans, surprisingly many celebrities, including 50 Cent and Steve Nash, who also participated in the contest. This campaign not helped the general public engage with the company directly but also gave people a choice to create their own product flavors.3. Samsung Consumer Engagement Program – Chat and Discuss
Samsung uses an excellent gamification strategy that helps the company get in touch with their consumers and helps the consumers engage with each other. Samsung provides a feature on its website that allows users to discuss existing problems by simply engaging in a conversation. The idea was to build a strong and supportive community that rewards users who help their fellow Samsung users.
The liveliest contestant receives an honored badge which creates a sense of accomplishment inside the mind of the user – The more you help, the more you’re rewarded for.4. America’s Army – Play, Experience, Join the force.
You don’t always have to be smart when you want to integrate gamification advertising into your business. Take a simple approach and include actual miniature games in your promotional activities, and portray the brand image to your audience.
Another fascinating example of gamification is the U.S. Army’s approach to developing an interesting recruitment tool where anyone can register for free and download a game that helps them strategize and test their skills. Candidates may set up multiplayer settings and participate in the shooting environment and evaluate their capabilities.
This community is called Army Online. In the game, capable players will be honored with different ranks and badges, similar to the actual method of gratitude granted by the U.S. military.
Apparently, a simulated game is just a fun element, which can barely replicate the actual nature of the battle. This is why the goal of this gamification strategy is double: it is mainly used as an advertising tool that can promote the U.S. Army, thereby growing the number of recruits.
The brand created a digital online game reminiscent of Super Mario. However, every website has a built-in actual competitive environment.5. Magnum BonBon Hunt – The Heroic Online Experience
Ever wondered why you loved Super Mario as a child? Did it have anything to do with collecting gold coins as you progressed through the game?
Different game companies capture the concept of collecting gold coins, and while many might not have been successful, Magnum Pleasure Hunt thrived on becoming as big as Super Mario itself.
Magnum’s quest takes place in a unique environment where users can ride, glide and slide their way to collecting coins shaped like chocolates. Users can accumulate points and build their rankings. When the player returns to the Magnum central location, the game is finished, and your chocolate becomes a delicious Magnum Temptation bar.6. NikeFuel – Lively Activities
For the massive Nike+ community, Nike introduced a campaign named NikeFuel. On NikeFuel, visitors compete with other members in the amount of daily physical exercise. They can install Nike App on their smartphone, record all visitors’ activities, and transmit them into loyalty points.
After accomplishing each level, NikeFuel presented its users with various trophies and prizes. These have brought great inspiration to Nike consumers to engage in sports, share their achievements on social networks, and strengthen brand awareness.7. My Starbucks Rewards – Collect More Stars and Shine Bright
Starbucks effectively implements gamification technology through its “My Starbucks Rewards” loyalty program to expand buyer engagement and motivate them to come again. Consumers who become members of the Starbucks Rewards Program will collect rewards such as free food and beverages and earn Stars points for each order.
Customers can exchange these stars for different products or prizes listed by Starbucks. As customers get more stars, they will receive other astonishing rewards, like free birthday snacks and free top-ups. Those who get a gold medal position can get the best return. In this case, Starbucks offers enticements to make consumers feel fulfilled and supports the notion that they will be more pleased if they are loyal to the company.8. M&M’s Pretzel Special Campaign, Puzzle Candy
M&M’s Eye-Spy Pretzel app is a decent illustration of how an elementary gamified promotion campaign can cause a sensation. It is suggested that you always easily keep your game and don’t make the game too difficult or contain lengthy rudiments. This way, you can guarantee that your visitor will not be overwhelmed or upset, which means they are more prospective to like and share your campaign.
The inkling of ??the advertising campaign is around M&M’s pretzel-flavored, which was one of its most popular bonbons. Mainly the idea is to promote M&M’s pretzel items; that’s why the company initiated this marketing campaign.
M&M’s impression was ingenious: the user must hint at a hidden pretzel in M&M colorful bonbon pictures. This simple puzzle game that only runs on Facebook has taken hundreds of thousands of new likes and shares to M&M. We have never witnessed that kind of admiration in any other activity in a short period of time.
You could be a freelancer or a leading app development company with a million-dollar turnover, but some mistakes could cost you the future of your business.
It happened to Buzinga in 2017 and Appster the very next year. You wouldn’t want to be next. Being passionate about software development and mobile applications is one thing. Turning this passion into a sustainable business is another. Every business requires robust management and some foundational ethics among a number of other things you ought to judiciously take care of.1. Setting Wrong Expectations
Overpromising and under-delivering is the preface of a death sentence in business. When you meet your client for the first meeting, or when presenting your wireframe/prototype, always set realistic expectations. To win the client’s confidence, developers often go overboard with projecting what the app will look like when it’s ready.
While this might work in getting you a client, it won’t end in a satisfied client. Quite the opposite really, as most of Appster’s clients reported feeling. Post the infamous liquidation of Appster – the famous Australian app development company – multiple clients reported being offered a world-class product in their ‘workshops’ and receiving kindergarten material in the end.
“We spent two days in the workshop, and afterwards we were glowing. The designers were articulate and well-researched, we thought it was fantastic. But that’s where it stopped”
said clients of Appster who were left with little to nothing after spending as much as half a million dollars.
When you’re starting out (or even when you’re quite successful in fact), acquiring new clients is a high-anxiety part of the work. You want to impress clients. You want to win their business. To that end, you may find yourself overpromising and setting exaggerated expectations.
The decision to not do that needs to be so strongly ingrained in your business ethic and professional policy that it never happens. Transparency with the client will be more rewarding in the long run, and make you a dependable business with satisfied customers.2. Choosing Scale over Stability
Every business must scale. Stagnation isn’t a virtue by any means. However, do not try to birth an adult. Scaling a business needs to be an organic process. It needs to take its time.
Amazon – the giant that it is – began as a humble online bookstore. Netflix was a movie rental service in Scotts Valley, California. All robust businesses of today started small and grew over time. Those that exploded onto the scene with hundreds of thousands of users overnight suffered significant growing pains and even imploded sometimes.
Give your business the time it needs to grow and diversify. Choose stability first. Build from the bottom up and define your scope before you scale.
As an app developer, you sure want to dive into AR and VR, as you should. If you have extensive experience in that technology already, you might be ready to offer that as your core service. However, if you are primarily an iOS/Android developer with a passion for AR/VR, give yourself the time to first establish a mobile app development business with a steady cash flow and bankable clientele. Once you nail that, you could slowly dip your feet in other verticals. Do not rush this process.3. Never Saying No
That can’t be a mistake, right? That’s a mantra for life. Right?
Well, sometimes in life, you have to say no. If you’ve been doing well and have enough ongoing projects in a given timeframe, it might be necessary to say no to a new query. It’s the hardest thing to do. You once worked your shirt off to get a single client to do business with you. How then, can you decline incoming business now?
But if you are working on one or more apps right now, and know that there’s no way you can handle another development without compromising on quality, you may have to politely say no to a client, without losing future opportunities with them. In a perfect world, you’ll want to ask the client for adequate time, and the client would agree. But if that doesn’t happen, trying to work on 5 projects when your team is already stretching at the seams with 4 might lead to overburdening, cutting corners, and damaging compromises in quality.
It’s always quality over quantity. Anytime a business went the other way around, that was the beginning of the end. Deliver quality and you’ll be able to charge more per app. Trying to build too many average-quality apps might seem like a workable bargain at first, but is never a sustainable model.4. Not Keeping a Tab on Your Expenses
It is easy to get carried away by figures like revenue, funding, and the number of successful apps rolled out.
As a developer, it is also easy to find yourself engaging with the technical aspects of app development more than the business aspect of it.
However, to run a successful app development business, you need to know your numbers, all of them. That’s the difference between being just a developer and being an app entrepreneur. You need to know your expenses just as well as your revenue.
You could be spending way more than necessary on office space, just to maintain a certain image. You may be spending more on marketing than on building a talent pool.
Familiarize yourself with essential business metrics every founder should know, like ROI, cash flow, acquisition cost, burn rate, and more. Know where to cut costs so your business can stay cash flow positive. Avoid spending more than you should, as that is what leads to Appster style liquidations down the line.5. Being a Jack of All
And the master of none. That’s a bad thing. As good as it sounds on your website, you can’t really be somebody who excels at mobile app development, web app development, artificial intelligence, machine learning, blockchain, AR, VR, Smart TV, enterprise apps, and the whole nine yards.
Trying to do all of those things will lead to not being a true expert of anything. When a business lacks focus, growth becomes scattered. When starting out, be as focused on one thing as you can. Even when you scale, be cautious of your boundaries. You want to build yourself up as the master of a niche.
That always attracts deeper clout as compared to spreading yourself too thin. Know your strengths and play to them. Most clients would like to work with someone who has built several apps similar in tech to their requirements.
If you specialize as an enterprise app developer, you can not only command a premium price thanks to a robust portfolio but also build a solid client base and a lot of good word-of-mouth publicity in inner circles. Of course, as mentioned earlier, there’s always room to scale and diversify, but do it organically, only once you’ve built a stable foundation.Wrapping Up
Building a successful app development business depends on how clearly you define your goals and ethics. Some things are downright detrimental to the growth of a business.
Avoid them and you’ll find yourself on the path of steady growth with a stream of happy clients to vouch for you and advocate for your brand. Don’t make mistakes that many have made before you. Stay focused, stay organic, prioritize quality over quantity and know your numbers.
The internet has long been successful in erasing international boundaries. Businesses no longer need to limit themselves to a city or a country.
They can expand and grab as many customers as they want around the world. During the COVID era, this is a blessing for many business owners.
However, that means you have to be able to communicate with different consumers around the world, especially those who speak a language besides English. Many entrepreneurs are quick to make the most of this opportunity. They have created multilingual websites and implemented multilingual SEO practices to appeal to a wider consumer base.
It’s time for you to do the same and engage with the global market.
If you are overwhelmed about what this entails, you’ve come to the right place. Today, we’ll be diving deeper into some multilingual SEO best practices and tactics you’ll need in 2021.
But before we discuss any strategies, let’s start with how a multilingual website can benefit your business.
Ready to get started?Why Do You Need a Multilingual Website?
For an online business owner, a website helps acquire more customers than owning just a brick-and-mortar store. However, a multilingual website gives you the upper hand. It offers a greater opportunity to become more successful than your competitors.
As the name suggests, a multilingual website has content in more than one language. It has the potential to transform your business and allows you to interact with more people. As you connect better with your international audience, you can develop better relationships with potential customers.
Moreover, a multilingual website can simultaneously improve brand awareness and help build a stronger online presence. It can also enhance credibility and professionalism.What Are the Advantages of a Multilingual Website?
This year, it’s going to be about the survival of the fittest. Even as the third wave swells, the online commercial landscape continues to become an increasingly crowded space. That means you’re going to have to stand out in the crowd and grab as many customers as possible. More importantly, you’re going to have to do whatever it takes to keep your customers as happy as possible.
Here are a few reasons you should consider including a multilingual website into your digital marketing strategy in 2021 and how it can benefit your business.1. Connect with a larger consumer base
Many of us believe that English is the most commonly spoken language. So a website in English should be the ideal way to connect with most of the world’s population. However, this is not necessarily true.
According to Statista, only 25.9% of internet users speak English. That means you’re not reaching around 75% of the people!Source
A multi-language website can instantly increase your ability to communicate with a larger target audience.2. Aligning with consumer preferences
Offering content in a local language means you are personalizing your website to cater to the needs of your customers. As hbr.org points out, 72.4% of customers prefer to buy a product or service from a website that offers information in their own language.3. Helps boost sales
CSA research claims that nearly 72% of consumers spend their time on websites in their language. That means the bounce rate decreases as people spend more time on your website if it’s in their language. And the longer they stay the chances of a conversion increases.
More importantly, more customers equal more sales. According to W3Lab, adding another language to your website has the potential to increase sales by 100%.4. Offers a competitive advantage
As cross-border e-commerce picks up, your multilingual website can help make your business more competitive. You can interact with customers your competitors are not reaching, and increase conversions.
Furthermore, a multilingual website means you can communicate with consumers in another country. So it’s a great cost-effective international digital marketing strategy for your eCommerce brand.What are the Advantages of Multilingual SEO?
Nowadays, businesses are concerned about being visible in search. They understand that in order to show up in search results, they need to invest in SEO. If you’ve invested in a multilingual website, it only makes sense that you’ll take your efforts to the next level- and invest in multilingual SEO.
Much like your ordinary website, your multilingual website’s online success depends on being discovered on foreign search engines. To be successful, you need to rank high on SERPs where consumers are more likely to click on you.
Multilingual Search Engine Optimization can help optimize your website in multiple languages. So it comes as no surprise that to rank high on SERPs in a foreign language, you will need to apply a little more than the SEO tactics you’re using for your current website.
First, you should translate your website’s content, including the metadata. You will also need to create unique URLs with language-specific subdomains.
Additionally, to increase your site’s visibility with local users, you will need to identify keywords in the respective language. A website that is normal SEO-optimized can lose visibility in the country-specific search engines.
However, there is more to it than keywords. Every language has its differences, whether that’s the writing style, colloquial speech, sentence structure, or terminologies.
By implementing these simple multilingual SEO tactics, you can make your website more scannable for search engine bots and boost rankings. There are several SEO tools to help simplify this task. However, if this is not your cup of tea, hire a reliable and professional SEO agency that can help with additional multilingual SEO practices, especially link building.Which Type of Websites Can Benefit from Multilingual SEO?
Some companies are more likely than others to invest in a multilingual website. They need to offer a localized version of their website or products.
The following are examples of businesses that can benefit the most from it:1. Hospitality, Travel, and Tourism
Travelers need to be able to find information that they can understand about other destinations. Your translated website can become the perfect source of information for:
With access to up-to-date information, more travelers will be interested in booking tours with you and using your services.
For example, notice how Airbnb uses global gateways on its international site. The drop-down box allows users to select their language from a scrolling list.Source 2. International Ecommerce
Businesses are now expanding to incorporate the international market. However, in order to promote international trade, you need to provide information about products in the correct language.
People now prefer accessing information in their own language over price. It is a key factor in creating a better UX for your customers.
For example, Ron Dorff, a French-Swedish sportswear brand, expanded their reach from a French audience to an international one. Consumers from the UK, USA, and Germany drive almost 70% of its sales.
In fact, wholesale importers and exporters have more to gain from a multi-language website than retailers. It can help open up new markets and revenue streams.3. News Sites and Magazines
People around the world typically speak more than one language. Many prefer to consume content in the local language when it comes to news, information, and entertainment. More importantly, it encourages people to interact with your website. Online newspapers and magazines can help cater to the needs of a wider target audience.
For instance, like numerous other multilingual news websites, BBC offers its readers several language options to ensure that readers are engaged with their content.Source 4. Digital Products
It’s a lot easier for businesses that offer digital products and services to branch out in other countries. By localizing your offerings, you can sell to any client at any time.
For instance, SaaS SEO agencies can effortlessly provide solutions in a focused niche. Quick Sprout, a SaaS company founded by Neil Patel, saw a 47% increase in search traffic simply by translating his blog into multiple languages.5. e-Learning
COVID-19 is taking distance learning to the next level. This industry has already reached a worth of $37 billion. People all over the world now want access to the best e-learning courses. And language should not become a barrier.
A multilingual e-Learning platform provides accessibility, a personalized experience, security, and a complete learning solution.What are the Challenges of Multilingual Websites and Multilingual SEO?
If you’re still reading this blog, that means you’re well on your way to developing a multilingual website for your business. Congratulations!
However, like everything else in the digital world, there will be a few challenges. But I’m guessing you’re a staunch fighter- after all, you’re still thriving in this pandemic! So I know you’re not one to give up that easily.
What can you expect when dealing with a multilingual website and multilingual SEO strategies?1. Aligning with Linguistic And Cultural Suitability
Each country is linguistically and culturally diverse. Ensuring that all the copy and graphics are as persuasive and attractive to the audiences in each target country can get a little challenging.2. Matching Local Preferences and Tastes
While it’s important to localize your website, not every country’s audience has the same interests. For example, an eCommerce website may experience different demands for the same products. You may need to clear stockpiles, but you will need to include different prices in the local currency and shipping fees.3. Content Organization
The direction in which content is written impacts web design. For instance, most people read and write from left to right (LTR). However, content on Arabic or Hebrew websites is read the other way. Developers must arrange design and other website elements accordingly.4. Additional Characters
Languages often have different scripts and special characters. This will require additional coding.5. Latency
A local hosting service that gets the bulk of its traffic from a foreign country may experience some performance problems.6. Duplicate Content
If all web page elements and content isn’t completely translated, it may appear in the source language. Google sees this as duplicate content and will punish you for having it on your website.Over to You
It’s time to expand your business and reach out to global consumers. One of the easiest ways to do that is to create a website with multilingual capabilities. It can help you connect with more people and boost sales.
This may sound challenging at first. However, armed with multilingual SEO best practices and the right tools, you’ll be on the road to success in no time at all. A world of customers awaits you, so make sure to optimize your website for international audiences.
When friends get together and build an app of their dreams, amazing applications like Social Champ are born!
Social Champ is a social media management tool for small and medium-sized businesses, solo entrepreneurs, and agencies. Social Champ has support for all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Google My Business, and Pinterest.
You can create, edit, manage, design, and schedule social media posts using one content dashboard. Social Champ also allows you to engage with your audience, track analytics, and create reports for all socials.
Social Champ is mainly a customer-centric tool, so they keep on releasing small and extensive features at all times. Thanks to their customer support team, you can also request the next features and include them in their roadmap!
Their UI is quite vibrant and easy to navigate, which makes using the tool a complete breeze. You can find all the primary and secondary features in the menu on the left side.
Even signing up for Social Champ is very easy; all you need to do is input your email address and name! Once you are done, Social Champ asks you about your company, and you are good to go. This information helps the tool suggest better RSS feeds for you and set your account.Key Features of Social Champ
Coming on to the features, Social Champ has several fantastic social media automation features, including;
All these features enable social media managers to automate their daily tasks and schedule their entire content calendars at once. Here are a few of the star features that are our favorite.Bulk Upload
Bulk upload is one of the most valuable features of all time. It allows you to upload up to 200 posts at once using a single CSV file. All you need to do is create a sheet with captions, images, URLs, and hashtags. Social Champ will further do everything on its own.
It will check your sheet for any issues or bugs and notify you to make changes. Once the sheet is 100% correct, Social Champ will schedule all the posts for you!Auto RSS Feed
Connect your favorite blogs and websites to your social accounts to keep them active at all times. Once you post something on the blog, it will automatically go up on your social media accounts.
You can always connect your blog with socials, but you can also connect other websites from content suggestions. The content suggestion tab helps you shortlist relevant blogs and websites according to your business type.
With the Auto RSS Feed, you can also set the frequency and time of posts or add them to the queue.Social Media Calendar
A calendar view of all published and scheduled posts for easy management.
With the Social Media Calendar, you can also create and edit existing posts and identify the best-performing post. The calendar allows you to organize and streamline all the posts neatly and aesthetically so that you can view the entire month’s worth of content in one place.
You can also filter posts based on either future, sent, and failed posts or according to a specific platform.Tracking & Monitoring Analytics
Track and analyze all your posts with platform-centric reports and identify your best-performing posts. The tracking and analytics option will help you create better content strategies in the future as it will show you what content resonates with your audience best and what gets the most engagement.
The feature is particularly useful for presentations as all the reports have gorgeous graphs for all platforms, making tracking even more effortless. Lastly, white-label all reports to give them a personalized effect with logos and names and download them in a PDF format.
The analytics feature also enables you to compare reports weekly and monthly and learn your audience’s behavior.Team Collaboration
Team Collaboration is one powerhouse of a feature. It allows you to collaborate with your team members without sharing credentials. You can assign them roles, such as admin, editor, and author. Each position has its own responsibilities and permissions according to which they can perform the tasks.
With this feature, you no longer need to create each and every post yourself. Your team can even help you with content curation. Instead, you can ask your writer to do it themselves. To ensure that your brand voice is consistent and that there are no issues in the scheduled content, you can cross-check all the posts.
Each time your team member schedules a post, you will receive a push notification for post-approval.Why Social Champ?
Honestly, I am more than happy to answer this question. Social Champ is a customer-centric tool, which means that the customer support executives actually listen to your feedback and recommendations and reply accordingly.
Unlike other tools, they don’t send a computerized reply to everyone. They take time to listen to your issues and find a solution that is sure to help you out.
Due to popular demand, they released a new Canva integration a few weeks back. It helps the user design eye-catching posts from within the content composer.
Here are some more reasons to use Social Champ:
The honest answer? Everyone!
Social Champ has pricing plans for all businesses and enterprises, including individual entrepreneurs and even agencies. Basically, anyone who is looking for quality social media automation can make use of this tool!
With their new onboarding features, it is even easier to set up your account and get the hang of the tool.Pricing Plans
Social Champ has four pricing plans to cater to everyone. Here are the details;
Additionally, if you buy a yearly subscription, you can receive a 10% off on all plans!Final Thoughts
Using Social Champ for social media management and marketing is as easy as it gets. The UI is gorgeous, the response rate is pretty fast, ample features, and the pricing plans are as reasonable as it gets!
If they could just work on a few glitches here and there, they have the potential to be the best in the market. I, however, would stick to this tool. Not only because I am used to it, but also because it has a lot of potential.
WordPress is undoubtedly one of the most valuable and beneficial content management platforms in existence.
Every second online business relies on WordPress to create and maintain successful websites. As per the research study by Kinsta, more than 40% of the websites on the internet are built using WordPress.
However, despite all the effort businesses put into making an engaging and multifaceted WordPress website, some factors can still ruin the user experience. Characteristics such a loading speed, poor interface, lack of features, and many others can directly impact your brand image. We don’t want that to happen, and this is why we have come up with the best WordPress plugins to save your business websites.
This article revolves around how WordPress website owners can leverage these speed optimization plugins to accelerate business sites. We will be talking about minifying plugins, compression plugins, caching plugins, image conversion plugins, and some additional plugins to let you make several changes. So make sure you stay till the end.Speed Enhancing WordPress Plugins 1. WPRocket:
WPRocket is the master king performance plugin to rule them all. You get all the caching functionality along with a bunch of special features. All of them wrapped up in the most simple yet mindful interface. Where in many caching plugins you are required to study the entire manual to understand the basic operations, WPRocket simplifies the setup process for you by comparison.
NitroPack is not just a WordPress plugin but a complete optimization platform. The ultimate idea behind creating this plugin is to simplify the speed optimization process. How is that done?
All the changes made by NitroPack help improve the time to first byte (TTFB) and web core vitals. If you want more out of the plugin, you can also perform customization in the settings by choosing the “strong” mode.Features of NitroPack:
WPFastestCache, as the name suggests, focuses on caching. It offers a great set of balanced features that can be utterly useful to your WordPress site. This plugin works on a middle ground (neither too easy nor too tough) where you have to install, activate and customize your settings.
Further, you save these settings, and you are good to go. The unique part is that you can easily cache expiration times for different URL strings. If you check this plugin on WordPress.org, you will see how more than a million users rely on it for caching.Features of WPFastest Cache
Cache Enabler is another fantastic plugin from KeyCDN to solve your caching issues. The plugin is known for its lightweight and easy-to-install properties.
It serves you with the option to minify set up, confirm the cache expiry time, and many other features. Moreover, If you also want to add a content delivery network service to your website, you can utilize its sister plugin, CDN Enabler. Its sister plugin follows the same principle and features.Features of Cache Enabler:
This super popular speed-enhancing plugin is well known in the web development industry. It serves its purpose by giving you a massive range of features and supportive caching methods. Not only this, but the W3 Total cache also provides advanced support for CDN and Cloudflare services.
However, due to its massive set of features, it does not come with an easy setup. So, you can go for this plugin if you are an advanced user. Not to forget that this WordPress plugin also gets tricky during uninstalling. You need more science than just deactivating and deleting the plugin. Therefore, if you work with W3 Total cache, ensure to hire expert WordPress developers for technical insights.Features of W3 TOtal cache-
The objective of minifying is to combine CSS, JS, and HTML in order to compress them and offer them to visitors. This, in a way, takes control of the website loading time.
The important thing to remember here is to be careful while installing and optimizing this plugin, as in some cases, it can cause conflicts with other components. The good news is, WP Super Minify gives you the option to disable the CSS or JS compression if you are concerned about the conflicts.Features of WP Super Minify
WP Smush.it is entirely based on the Yahoo Smush.it service that is utilized in removing irrelevant bytes from the image files and optimizing them. WordPress users use many files with “lossy formats” and can degrade the image quality; on the other hand, WP Smush uses a lossless format, hence, no compromise with the quality.
This plugin is managed by WPMU DEV and is worth trying if you have a WordPress site based on images.Features of WP Smush
Generally, when a visitor hits your WordPress site and tries to load a page, the entire page appears on the screen. If it’s a long page with several images and videos, your loading time can extend up to seconds.
The fact is, sometimes you don’t need an entire page to load at the same time, especially when there are high resolution graphics. Here comes the Lazyload by WPRocket to help you pack only the specific elements asked by the user.
The exciting part is, this plugin allows you to replace your YouTube iFrames with the existing thumbnails.Features of Lazyload
We understand the struggle to speed up a WordPress site. The plugins mentioned above can help you efficiently maintain your business site. You might not need all the popular WordPress plugins discussed here; however, it’s pretty standard for users to end up using at least six plugins. You can experiment with the tools and then decide which one suits your WordPress site better.
Growing your team is an exciting time, but if you’re trying to onboard your new staff remotely it can be a challenge.
It can be harder to tell how they’re doing and there’s less opportunity for casual introductions and informal meetings when you’re not in the same place. So it’s important to find ways to bring new staff up to speed, engage them with the work, and make them feel like part of the team.
In this article, we take a look at ways in which you can improve your onboarding process for new remote staff.Set them up with the right equipment
The first step towards effectively onboarding your new team members is to set them up for success. Provide all the equipment and resources that they might need so that there’s nothing holding them back from doing their job well.
You shouldn’t be asking staff to use their own personal computers and phones. Not only are there security issues with employees using their own devices, but they might not be suitable for the work you’re asking them to do. And you want to help your employees create a clear line between work and home life, which is harder if they’re handling client calls on their personal cell at all hours of the day.
Aside from the essentials, go above and beyond by providing all the extra little bits they might need such as:
All these things are going to make new staff feel valued and like you’re investing in them, which will boost their engagement.Collate essential resources
When you’re working remotely and most things are online, it’s easy to end up with different documents and files stored in various places or shared via different channels. But to help your new team get up to speed quickly, make sure that you centralize all the key resources and information that they’re going to need.
If you don’t have one already then using an intranet system could be a good idea. Choose one like Happeo that’s specifically designed for remote businesses — as you can see in these reviews it’s a more versatile platform than other intranets and can be tailored to your exact requirements.
Put together a list of all the essential systems and tools that your business uses. This will include everything from email, instant messaging, and cloud storage to more specific tools like project management and time tracking. Run through this list before they start to ensure they’re set up with accounts. And then put together an outline of what each thing is used for, how to get started, and their login details.Create comprehensive training courses
It’s important to train your new staff in a coherent and organized way so that they feel like they know what they’re doing.
When you’re working remotely it can be easy to forget to show new staff everything. You can show them the basics but there are likely to be certain processes or little things that you just do as a habit that you don’t think to share with them.
The best way to overcome this is to create a training course that teaches them all the specifics they will need to know about how your business works and what they have to do. Work with other team members to pin down exactly how each process runs or how you use different software to do the job and provide them with all the details they need for their day-to-day work.
You can use a platform like Teachable to create a bespoke training course that covers exactly what you need. From reading teachable reviews you can see that it’s more user-friendly than traditional learning management systems, which will help you to put together a course that engages and inspires your new staff.Set out clear expectations
Remote working is often more flexible than if you’re working in an office, but you need to clearly outline exactly what that means for new staff. If you are offering flexible hours then there are a few things you should clarify:
Using a time tracking system is going to be a good idea to track your remote team as it grows. For example, tools like Toggl make it easier to monitor working hours and let you see how long projects and tasks are taking.
You should outline other expectations such as targets that you expect them to meet, how long certain tasks should take them if you have tight deadlines, and the exact responsibilities of their role.
It’s also important to cover things like how to communicate internally, especially if you’re using multiple channels such as instant messaging, email, video calls, and phone calls. Make it clear which ones you want staff to use, and how to escalate any important or urgent issues.
Setting out expectations and procedures from the beginning will ensure that your staff knows exactly what to do and how to do it.Introduce them to everyone
It’s especially hard to get to know everyone when you’re starting a job remotely, but at the same time setting up a company-wide video call to introduce them might be overwhelming. Make a plan for your new staff to meet everyone gradually in the first week or two, whether it’s in small team meetings or one-to-one meetings in a smaller business.
Assign one person to look after your new staff for the first month so that they have enough support and know who to go to with questions. Organize regular check-ins with them at the end of each day for the first week, and then once or twice the following weeks so that they aren’t left wondering or worrying about anything.
Overall, to make it easier to onboard new staff remotely, you just need to put together a clear plan so that they know what they’re doing and feel like part of the team. Focus on getting them up to speed as quickly as possible, provide all the resources they’ll need, and get them working as soon as possible.
In the modern world, the main challenge for contemporary artists is getting noticed. Many paint great pictures, but not many achieve real success and recognition.
To become a famous artist and start selling paintings, you need to promote yourself.
Due to the pandemic, traditional exhibitions of young artists in galleries remain in question and attract only a limited circle of people interested in art. But the Internet opens up tremendous opportunities for artists as well. Having thought out a thorough promotion strategy and using SEO techniques, any artist can acquaint interested people with his/her works and start selling paintings. So, today we’ll take a look at how SEO helps artists get promoted online.Why artists need SEO in 2021
Nowadays, many art sites are featuring the best artists in their field, like Gagosian, Artsy, Artsper, etc. Surely, if you want to become famous, you need to be listed there. In addition, Pinterest, Instagram, and other social networks are a must for any artist who wants to get more fans and maybe an offer from a famous gallery.
But the reality is that the competition in the contemporary art market is very strong. If you really want to be successful and become not just one of the local painters but a respected artist and make your living selling your paintings, you should not lose sight of such a way as having a website and promoting it.
The main advantage of having a website is that the focus here is on your artwork that allows you to drive more sales, of course. Social media is an overcrowded marketplace for artists because you become one of many accounts that everyone follows and simply lose your identity. You can showcase your best works, provide ways to connect with you quickly, and increase your online presence by ranking top positions in Google search. You want as many people as possible to know about you and have the opportunity to evaluate your artwork without comparing them with dozens of other artists’ works on neighboring pages.
Still, while a large number of artists have sites, few of them actually do promotion work. Most sites just stay there half-empty and without traffic. Such artists stay unknown and can’t sell their paintings to earn their living. To make yourself famous and start getting orders, you need to attract an audience interested in art. This is where SEO comes in. SEO is a strategy to get your website ranked high – at the top of the search results for specific queries. If a person Googles your name or some query like “cool paintings,” they may come across your website and become a great fan of your artwork!by Andrew Miroshnichenko
Here’s how artists can benefit from search engine optimization:
Whether you’re working on your website on your own or have hired an SEO specialist, you’ll need this set of basic tools and services to succeed:
Okay, let’s look at how SEO for artists works on examples of different artists who pay attention to SEO and rank high in the SERP. To get the same result, you can follow these simple steps to achieve success as well:1. Selecting the proper domain
The trick here is that the domain name matches the artist’s name. The best option is www.yourname.com. In this case, even if you have very little content on your website, it will still get higher in the Google search results in a few months. For example, Jordan Casteel doesn’t have text on his website’s main page at all but still ranks high because of the domain matching his name.2. Using the name of the artist in the homepage snippet
It consists of the title and description. If you don’t specify it manually, your CMS will generate it automatically. But it won’t be good for SEO, so come up with your own relevant and catchy title and description and mention your name and who you are (artist).
TIP. If you use WordPress, install the Yoast SEO plugin. It will help you write titles and meta descriptions and tell you if they are good or not from the SEO perspective.3. Using relevant keywords
Whether you are an artist or run an art gallery, you probably want your site to be found not only by your name but also by other keywords, like “best modern artists”, “art gallery”, “paintings for sale”, etc. To rank for such queries, you first need to build a semantic core. To do this, you can use the services, which we will talk about below.
Also, you can take advantage of Google suggestions. Just start typing your query in the search box, and you will see what other users are looking for in your topic. In fact, these are your keywords.
Spread your keywords across the pages and write engaging content. While portfolio sites generally have a minimum of text, you can get a lot of organic traffic from optimized articles on your blog.
TIP. Use the SE Ranking keywords research tool to collect the most relevant keywords, similar queries, and long-tail keywords. And don’t forget to update your lists of keywords from time to time.4. Optimizing names of images
To make your paintings visible in Google Images, when someone googles your name, label both the image file and the Alt-text in a relevant way. An example of a good caption is Celestial Flowers (2018) by Takashi Murakami. This applies to all images wherever you upload them – on Pinterest, your website, social media, or Wikipedia.5. Improving website loading speed
The problem with many online portfolios is that they consist mostly of a lot of images. Large and heavy images slow down your site’s loading speed, which is one of the main indicators for getting your site to the top. At the same time, many artists do not want to compress their images, as the quality is lost a little. But here’s what you can do:
TIP. Use the Google PageSpeed Insights tool to test your site loading speed. It’s totally free and will give you lots of recommendations!
Facebook, Twitter, and Instagram also rank well in Google for names and brands. Use your full name on your personal and business pages, mention your occupation, optimize your image and cover. The more social networks you use, the better – if you optimize all your profiles accordingly, the SERP for your name will consist only of these pages (plus your website).
TIP. Managing multiple social networks can be time-consuming. In this case, use the Hootsuite service – it allows you to manage all your social networks in one account.7. Adding information to Google My Business
If you have a gallery or art workshop, add information about it to Google My Business. The main feature here is to provide the complete information:
It’s kind of a PRO step, still a very effective one. Having your own Wikipedia page increases the trust of both people and search engines. The problem is that not everyone can create and edit pages on Wikipedia, and unverified or advertising information is removed from there. Therefore, here are some tips for you:
Very few artists earn their living by selling their artworks. This is largely because few people know about these artists. They are exhibited only in local galleries and hope for a bit of luck. However, if you pay attention to marketing and SEO, you can become one of the most famous contemporary artists and start selling your paintings. We hope our tips will help you develop your site and succeed!
Affiliate marketing has developed into one of the most valuable techniques in acquiring new customers for online businesses… but with this growth comes more risk of criminal activities.
As the world continues its journey of digitalization, affiliate marketing can be an extremely effective method in discovering specific niches that might have been previously unreachable pre-internet through mediums such as unique blogs or social media influencers.
Businesses have the ability to add tracked links to their content which then leads to a different firm’s store or product page, with the affiliate taking a percentage based on the agreement.
As an example of a successful affiliate model, the British consumer finance information and discussion website Money Saving Expert (MSE) bases its entire business model from affiliated links.
MSE operates entirely on a cost-per-acquisition (CPA) basis and gets paid a commission if a customer purchases the linked product.
As explained by the company’s ‘How this site is financed’ page, the site does not offer any of its own paid products, accept external advertisements or sponsored posts.
It’s an incredibly powerful method and sees huge successes across the world… Yet, according to Juniper’s report Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023, advertisers’ total loss to fraud will rise to $100 billion by 2023.What exactly is affiliate fraud?
Affiliate fraud is when a person/organization unethically utilizes a campaign for their own personal gain or advantage. This includes activities that go directly against the terms and conditions of an affiliate marketing program.
It comes in several forms, among the most common are:
Alexander Zhukov and the ongoing ‘Methbot’ is one of the most notorious affiliate fraud cases in recent years.
Zhukov, who was arrested in 2018, is alleged to have acquired more than $7 million from merchants by simulating humans viewing ads on fabricated web pages.
The lawyer involved with the case noted: “Before, it was boys and girls in Russia sitting in boiler rooms clicking manual clicks in order to get apparent traffic to defraud affiliates. Now it’s done by bots.”Defence tools
Despite the potential risks, affiliate fraud detection is more affordable than ever thanks to the many solutions available to the market now, and ensuring you have multiple layers of protection is by far the most important factor in combating affiliate fraud.
For example, monitoring the quality of customer traffic is one sure way to understand whether or not the affiliate is bogus.
If your fraud detection solution enables you to regulate and track data, you will quickly spot a phony partner through transactions that are approved, reviewed, or declined. These risk rules can analyze variables such as the user’s IP address, connection attempts, and the average time from conversion to checkout.
If you want to block illegitimate traffic to your site completely, device fingerprinting is perhaps the most effective way to do so.
This solution is able to scan the end users’ software and hardware configuration and record them as ID numbers/hashes.
Additional checks can always present a good idea to begin with such as:
Answering all these questions will help form a holistic profile of your customer at the acquisition stage in real-time.