There are more than half a billion entrepreneurs in the world. But even though more people are discovering the possibility of starting their own business, the majority don’t see long-term success, with just a third of the companies surviving the first decade.
But despite these odds that may seem unfavorable, almost anyone can start a successful company as long as they follow the best business practices and develop a business model that works consistently.
In fact, the biggest differentiating factor for success might be having a structured approach in running a business and utilizing the new opportunities that become available.
To help you recognize some of these critical aspects of an effective business model, let’s explore a few strategies you should consider below.Leverage the Potential of Remote Employees
Remote work has become one of the hottest topics of this past year. With the pandemic forcing many businesses to close their offices, the only way to survive was to embrace working from home on a scale much larger than ever before.
But instead of treating it like a challenge, smart entrepreneurs started seeing the immense potential of a more mobile remote workforce. It offers more flexibility, a bigger talent pool, and the ability to save on overhead costs, just to name a few powerful benefits.
And with the help of technology, you can replicate most of the in-office workflows, even things like learning opportunities. For instance, you could put together a virtual lunch and learn, where you introduce an engaging topic during lunch break and keep your remote employees on track professionally.
When you put together a productive and effective remote team, you don’t have to worry about lockdowns, pandemic-related restrictions, or even finding office space. Instead, you can communicate and work with your team from all over the world, which is a business model that’s much more sustainable and resilient.Be Professional When Communicating With Clients
The initial impressions you make with prospective clients make a big difference. If you present yourself in a professional way, you can start working with solid clients from day one. But poor initial communications can make prospective clients hesitant even if you have a spotless track record.
And a key part of communication is sending strong and thorough proposals. If you use proposal software, you can maintain complete control over the entire process of developing, refining, and tracking your proposals until they are accepted.
By tracking every part of the proposal process, you will continually improve how you negotiate with clients and close deals, learning to emphasize the things your audience cares about the most and differentiating yourself from the competition.
At the same time, you must ensure that all of your employees stay on brand when communicating with clients. Whether it’s support, onboarding, or even sales teams, everyone must know what the clients expect and follow brand guidelines that ensure consistency.Identify Your Ideal Customer
Any successful business is dependent on its customers. No matter how efficiently you may run the company, it won’t make any difference if you can’t find people interested in what you have to offer.
Therefore, you should make audience research a top priority that you continually revisit as your company moves forward. The better you understand who your ideal customer is and what they prefer, the higher the chance of finding ways to stand out from the competition and build a loyal following for your brand.
As a growing business, you might not have the same marketing budgets as large multinational corporations. But you have the opportunity to focus your approach, identifying the essential products and services your audience cares about. Then, you can cast a smaller net that attracts only the right people, driving sales in the process.
But for any of that to happen, you must first understand who your audience is and what they care about. That includes not just the demographics but also interests, online browsing habits, market awareness, sophistication, and a range of other factors. The more specific you can get, the better long-term outcomes you can expect.Use Multiple Lead Generation Strategies Image Source
Once you know who you want to attract, you can start thinking about how to get in front of your best buyers. And that knowledge will be immensely helpful when trying to get the most out of every marketing dollar you spend.
You can run hyper-specific paid advertising campaigns on social media and Google, identifying the ways to attract your ideal customers. You can also write high-quality content around relevant topics and eventually rank for profitable keywords on Google.
Partnering with influencers in your niche is another lucrative opportunity. When you can identify an influencer with an audience that matches yours, even a relatively small following can result in a significant boost in immediate sales.Bottom Line
Starting a successful business from scratch can be challenging. But if you follow the correct principles and develop a comprehensive business model, it’s possible to attain success even in the most competitive markets.
By leveraging the power of remote workers, sending professional proposals, knowing your audience, and using a variety of lead generation strategies, you can ensure that you always have plenty of leads in the pipeline and can close them at an excellent rate.
A big yes! Open source development is no longer an underdog. Its popularity has exploded like a volcano.
There’s no reason to say NO to it in 2021; in fact, it is to be analyzed that it is here to stay for many years to come. The reason for its remarkable supremacy isn’t just because it’s “free,” but also because it comes with a slew of benefits that make it easier for developers to use its beautiful features.
It helps developers develop specific approaches for creating computer programs and add tremendous value to their development skills. The beauty of open-source development has spread out its charm so much that now most of the software systems in the world are running through open-source development.
Have many doubts popped out in your mind?
Let’s dive deeper into open source development to know why it continues to shine like an evening star.Open Source Development: The origin
It was the era of 1991, when Linus Torvalds, a 21-year-old computer science student, announced that he would use a free operating system just as a hobby. He also said that it wouldn’t be as big and professional as GNU. He didn’t know that his hobby turned out to be the origin of the world’s first free operating system, the Linux kernel. The whole process then kickstarted the open-source software movement.
After three decades later, a great thing happened. The open-source development sparked as one of the essential assets for businesses. From small companies to large firms, open-source development took a special place among the community of developers by expanding its omnipresence. Now, its awesomeness is greatly recreating the business models. In short, open-source development and deployment are epic in the business world.Open Source Development: Market Status
When proprietary software providers and leading web development agencies dominated the market, open-source development was in the race but has picked up momentum lately, mainly in the outbreak of the COVID-19 pandemic. The global markets and economy have had a great hit in the pandemic, but open source development bonfires the remote organizations’ needs and offers them robust solutions.
An excellent example of this is Microsoft. Earlier, Microsoft was not open source, and they are limited to specific fixed space. But with the growing popularity of open-source space, they realized this and came up with the .Net Core framework, which is open source and accepted globally.
Just to spin the wheel, according to Github, open-source project production per active user between late April 2019 and late April 2020 observed over 40% YOY growth. An excellent win for open source development. It’s not all done.
The significant usage of open source development amidst pandemic spiked the demand for the faster development for software programs and continued to step up its popularity ladder.Source: Octo Verse
According to the Red Hat® Report on the state of enterprise open source, 90% of IT leaders use open-source software. Moreover, 87% believe that open source software is more secure than proprietary software. The primary reason open-source development is in great demand by enterprises is improved security, higher quality, more access to innovation, etc.
If we dive deeper, it’s worth knowing that open-source software has also become integral to cloud operating systems and edge computing architectures as well. Linux has rolled out as the best cloud operating system due to its superior flexibility and economical cost. According to Fortune Business Insights, the Global Linux Operating System Market Size is expected to hit USD 15.64 billion by 2027, exhibiting a CAGR of 19.2% during the forecast period.
If the first open-source operating system is gaining so much recognition in the market, you can imagine the results of coming enterprise software designed with open source development. Here’s the percentage of active repositories that rely on open source.Source: Octo Verse
Let’s keep rolling the dice!
Many of you may also have heard of TensorFlow. It is an open-source intelligence software released by Google. The great thing to know is it is now considered as the cherry-picked framework to design machine learning models.
NASA open source projects such as SpaceX API, Fprime, Webworldwind, Pulse, Pnasa, and many others are clearly evident how open source development is expanding its reach.
The wide adoption of technology has influenced open-source development greatly. The rise and the rise of open source development are never-ending.Why Are Open-source Software Different From Other Software?
Open-source software is different from other software in multiple ways. Let’s understand the difference by shedding some light on important factors.Cost-effective
Businesses pay for proprietary software. However, open-source Software isn’t owned by anybody. Anyone can use it free of cost if the company licenses its use from a commercial vendor. But just as with proprietary software licensing, open-source software is subject to numerous legal terms and restrictions, depending on the license type. Thus, it is essential to remain compliant with the open-source software licenses terms.
Here is a list of popular open sources licenses that you must understand.
The development of open Software is public; there is nothing confidential in the process. However, proprietary software and other Software development, such as closed source development, keep vendor information confidential. But in the open-source, code can be easily modified, tested, and freely distributed.Highly stable
Open-source software is understood as highly stable. Many leading businesses, while considering long-term projects, prefer open-source software as their first choice. The reason is pretty simple. Open-source software operates as per the open standards.Large community
Open-source software has a massive community, is technically diverse, and is committed to unlocking digital technologies’ enigmas. Its vibrancy provides an edge, with the community assuring that software is developed quickly. In the words of Phillippe Kahn –
“The power of open-source is the power of people – the people rule”
A problem has many solutions but it’s the right and feasible solution which needs to be considered and for that, we need more participation. With the involvement of many developers, a problem can be solved with the most viable solution.Secure
Developers individually or as a team can find the optimum solutions to technical issues during open-source development to make Software much more reliable and secure. However, in other software development, such as closed software development, many limitations halt the smoothness of the development and deployment process.Liability
Developers find themselves more liable to improve an already existing software program to view or change the source code. However, in closed source software development or proprietary software development, more restrictions lie in the path of adding or removing code to a specific program.Revenue
Open-source software development is one of the best ways to surge sales and earn better revenue. When you’ve complete control over your website or software, you can customize it according to your user’s growing needs. When your customers find your services delivered on time, the business will grow more quickly than ever. You can enjoy trust with your customers, which will ultimately help expand your business and services.
The proprietary software development or closed source development, on the other hand, is also easier to set up and work with but doesn’t result in enormous benefits as open-source software.Is it going to be the next big thing in 2021?
Undoubtedly. Open source development is going to be the next big thing. The rising demand for cloud software is increasing, and thus, open-source software has secured a strong position in the digitally inspired economy. By bringing impactful features into the digital-era world, where managing multiple operations for business becomes daunting, open-source development is emerging with limitless possibilities.
A big thanks to its security features that make it possible to protect data from getting hacked by hackers. What do you think open source development is a new & small concept? Not anymore! It is now expanding its umbrella in artificial intelligence and machine learning.
Let’s dig deeper!Open source development is a bundle of opportunities
If you use open source development in your enterprise, you can welcome dozens of opportunities to take your business to the next level. Especially if you’re planning to migrate your current enterprise software to the cloud, you can see enormous opportunities by using open source development. It will bring your software developers and analytics professionals closer to solving your enterprise problems and help them think differently to expand the business without worrying about infrastructure management.
When developers work with collaboration, you can get a quick overview of their analytics for your business growth and thus analyze the success rate. The results? You can make adjustments and improvements in your business model and ensure consistency in everything. After all, “the key to success is consistency – Zak Frazer”.Open source development remodel on-going business practices
If you implement the best procedures and approaches in your business operations, nothing can stop it from flourishing its reach. Do you agree? You might be!
Open source development gets a big credit here too. You might have heard that analytics have evolved as top-notch business-critical practice. The new process CM (Continuous modeling) and CT (Continuous training ) are emerging as a beautiful way of analyzing and acting on insights faster. Both practices are fabulous in taking analytics out of the traditional lab-based to make business practices more agile, automated, and of course, reliable.
Think of that moment when there was no way of analyzing data and insights. Now, with the rise of open-source software like Tensor Flow, it has become easier to reap the beautiful benefits of analytics and real-time insights.Multicloud and hybrid support
As we have already discussed, open-source development has massive community support; let’s shed some light on this statement. Community support (more likely to say freedom of open source) and power born from hybrid and multi-cloud strategy boost your data drawn-on capabilities. It means you can say goodbye to those powerful ways that are spoiling your data. As open source workloads are multi-cloud and aren’t dependent on multiple layered infrastructures, you can have more power and access to your choice.
Google Cloud has always been a frontrunner of the multi-cloud and hybrid movements with the formulation of Anthos. It allows open space to work with where different services can be integrated. It is very simple, flexible, and secure as Open source projects fix vulnerabilities and release patches and new versions a lot faster.Open source brings Disintermediation
If you use open-source software, you can crack the gateways to decouple the abundance of things that may be the hurdle or roadblock for your work. For example: using Kubernetes, one of the best software for automating management, operations, and scaling of containerized applications, you can head on the new platform, where you can achieve more efficiency and productivity with proper management.
With 79k stars and 102, 407 commits on Github, the Kubernetes has been widely used by leading players in the industry, such as Google Cloud, Amazon Web Services, and Microsoft Azure.Final Thoughts
If you have been thinking open source development is still in the progress stage, it’s one of the biggest misconceptions. Open source development has been appropriately established. Open source is now everywhere. The leading industry giants like Walmart are making the most from open source development. Its cloud management tool, OneOps is the perfect example to go through the high-end capabilities of open source development.
Apart from that, Microsoft’s former CEO, who once declared Linux a cancer-like disease, relying on open source development. The list of giants using open software development is endless.
Hopefully, this article has provided you with better insights about open source development, and you’d like to explore more about it.
It’s not a stretch to say that business and customers are in a kind of symbiotic relationship.
A business offers a solution, while a customer supports that solution with their hard-earned money, thus helping the business improve the said solution.
This is where the often nebulous concept of “customer loyalty” comes into play. Clients are free to go wherever they want and to whichever solution provides the most value to them, so any business worth its salt has to invest a sizeable amount of its resources into customer loyalty and retention. Which is exactly what this article will cover.What is customer loyalty?
Put simply, customer loyalty describes an emotional relationship between a business and a customer. It’s “measured” by the customer’s willingness to engage and repeatedly purchase the products and services of a certain company versus their competitor’s.
Usually, this is a byproduct of a customer’s positive experience with a business. It creates trust between the customer and the business which, in turn, increases the likelihood that they’ll go to them first before considering other alternatives.Why is customer loyalty so important?
Here’s a number for you: loyal customers spend 67% more on products and services than new customers.
But the benefits of investing in customer retention/loyalty go beyond just vanity numbers. Customer retention is a vital indicator of a company’s health and long-term viability.
Let’s quickly go over a few reasons whycustomer loyalty is important:
It is the main driving factor through which an organization differentiates between its products and services. It further helps in reducing the influence of market competition on the customers. Secondly, if a customer is offered multiple options in terms of products, the relationship grows, thus increasing loyalty.
As the customer remains loyal towards one brand, it is easier for the business to retain loyalty for a range of the same brand.Customer experience
What’s the quality of interactions your customers have with your company? From the first time they interact with someone from your team (maybe even before they’re a customer), to the 7th support request they send your way—do you make your customers jump through hoops and make them answer the same questions each time? Or do you track your customer data so that the members of your team have the context they need to provide your customers with a great experience, feel valued, and understood?
This is why a strong CRM implementation is crucial—it’ll provide you with all the insights your team needs at the click of a mouse. What’s more, it can help you identify opportunities to service the customer better, increase loyalty and drive more repeat sales and referrals.Customer attitude
Attitude is another factor that plays a pivotal role in retaining a loyal customer. A customer will stick to a particular brand because of the emotional or sentimental attachment. This kind of customer attitude towards a brand is challenging to break; thus, loyalty enhances.
The other kind of attitude is the rational one, where a customer buys a product or service rationally. It involves a certain amount of work and research done by customers before making a purchase decision.Are you a satisfied or loyal customer?
Customer satisfaction is defined as the measure of needs or desires fulfilled based on customer expectations. Any business will treat the customer as the king of the market and thus keeps the customer satisfied. The more customer satisfaction, the more will be a healthy relationship with the customer.
Customer satisfaction is a part of the customer’s experience based on the supplier’s behavior. Any business organization or company needs to communicate with customers regularly to enhance customer satisfaction.
Let us take a look at the next section that throws some light on customer satisfaction and loyalty.How are customer satisfaction and loyalty linked?
Many businesses assume that if a customer is satisfied, they are also loyal. In reality, it purely depends on the customer’s level of satisfaction, with loyalty being a byproduct of that.
The factors mentioned below will help you to get a better understanding of how customer satisfaction and loyalty are linked.
As a customer, you can become satisfied with the product or service you have purchased, but you may not become loyal to the brand. That’s because the typical customer will try to squeeze as many benefits as possible out of the product — and if a better option presents itself, they will jump ship.
In this scenario, a customer is loyal to the company but unsatisfied with their products.
This section deserves an article of its own, as there are many reasons why a customer would stick with the same company despite being disappointed by their output. One of these reasons could be related to what is known as the “sunk cost fallacy” — which basically describes our (inherently human) tendency to “get our money’s worth” after making an uninspired investment, be it through our money, time or effort. Sunk cost fallacy is a real phenomenon that may lead some people to stick to a particular brand or line of products, even though they’ve long served their purpose or they don’t offer value anymore.
This is a symptom of impaired decision making and you can expect loyalty from this type of customer to quickly fade away.
The time tracking method takes into consideration the loyalty trends of customers. In this sense, the organization prepares a graph that shows the product purchase of a customer and the time gap as they lose interest in the subsequent purchase.
If the graph shows that the organization is losing the customer, some corrective measures can be taken to retain the customer. To help you gather ideas, you can create a survey or questionnaire asking the customer for feedback using an online form builder. If this works, the organization sees an increase in loyalty. Now, the customer will be more unlikely to switch to a competitor.
This method cannot be used as an accurate indicator for tracking the loyalty of the customer. However, the data may not be 100% precise, which can lead to loyalty variation.
In this case, loyalty is tracked using matrix quadrants, wherein a service judges the customer based on values. Customer values can relate to neglected, premium, or pitfall. If loyalty shifts from neglected to premium, then it is a good sign that loyalty is intact. However, if it goes from premium to pitfall, it indicates a downfall in loyalty.
If this scenario occurs, the customer would probably divert from one business to another. It’s a good wake-up call that it might be time for the service to take action in order to retain the customer.What is the most direct cause of customer loyalty?
There is no one single thing that can be definitely stated to increase customer loyalty, but the following can be used as a starting point:
Businesses don’t earn profits with their activities done in the competitive market. It is the customer base through which the business thrives. Thus building relationships is important to raising customer loyalty.
It all depends on the transparency a business keeps to build trust and confidence among the customers. Secondly, a human sales approach works best as opposed to a more business-like approach. as this generates leads that help the company stand out in the market.Wrap up
That’s a wrap on this piece about customer loyalty. The main takeaway is that businesses should focus on raising customer loyalty and retention as much as on bringing in new business. Long-time customers may be the harshest critics, but they can also be a great source of insights that businesses can tap into to expand and improve their products.
With the rapid rise of technological innovation, it’s no surprise that entrepreneurs and tech experts around the world are rushing to create startups.
There are presently around 1.35 million tech-related startups internationally. While millions of people hope to establish a business ‘with legs’, not all startups are able to fare well — 90% are destined to fail within their first year, while 30% fail in their second year, and 50% by their third year.
The most common reasons startups find themselves on a downward spiral include an unsustainable business model, development issues, lack of investors, and cash flow problems. This might not be a secret to those who have business experience, but for aspiring entrepreneurs who need some guidance, here are a few mistakes to steer clear of:A lack of goals 1. No clear business plan or SMART goals
Some ideas seem so promising that entrepreneurs rush into them with excitement — however, enthusiasm alone won’t necessarily translate to a thriving business. Rushing headlong into ventures with little planning might cause success to be either elusive or very short-lived.
Not only do good business plans include short- and long-term plans, they also provide businesses with guiding goals that are SMART: Specific, Measurable, Attainable, Realistic, and Time-bound. A thoroughly prepared business plan is essential to help startups navigate the rocky road to success.2. Hasty efforts to raise money without a clear plan
Not having a concrete plan can be a turnoff for investors. Who would want to invest in something rushed and not thought through thoroughly? Creating a comprehensive business plan should also include being able to draw up projected finances and anticipate which areas of the business you’re planning to allocate funds to.
This will not only show investors that you’ve got a realistic grasp of how you’re going to run your business, but will also give you a better idea of how much you need to earn or acquire in order to successfully grow and stay in operation.3. No Plan B, C, D, E, F…
It’s a simple fact of life: not everything will go the way that you’ve planned it. Instead of faltering and losing momentum the first time that things don’t go your way, you can instead take a second to breathe and refer to the next plan, or the one after that, or the one after that!
From economic downturns to daily operational mishaps, it’s better to be safe than sorry. Having not just one, but several backup plans can help you prepare for any emergency that your business might have to make it through.No awareness of competition or customers 4. No consideration for competition
Conceptualizing a good product or service often stems from real-life problems that entrepreneurs and innovators see in their daily lives. When you see something broken that you can’t fix, why not just create something entirely new that can address or even eliminate the problem?
While a lot of our best ideas can come from wanting to create solutions, part of creating a good, sustainable solution is being able to look at what’s already being done about it. What are your competitors doing that you need to do better?
What kind of edge can you offer that others can’t? You’ll need to learn how to measure up against others and develop your product or service after observing how things are already playing out in your industry and community.5. No consideration of people’s changing needs
Customer needs are always changing — what someone might need now might not be what they need tomorrow, which is something that only gets truer as time goes on, as technology continues to evolve and influence how we live our daily lives.
Development of your products and services doesn’t stop after you complete your business plan, but rather is a continuous effort throughout the span of your operations, in order to provide the best possible quality of offerings. Businesses that fail to listen to what their consumers need and want put themselves at risk of becoming irrelevant to their target market.Mishandling finances 6. Not properly keeping track of expenses
Mismanaged funds are a fast track to the road of failure. Whether intentional or unintentional, not keeping track of even “the small purchases” you make can lead your business not only towards closure but into peril for potential illegal activity. Depending on how many people are involved in the mishandling of funds, things can quickly turn fraudulent if expenses aren’t properly recorded and kept track of.7. Poor budgeting
Budgeting issues are also a major problem: when entrepreneurs put too much into one area and leave next to nothing for another, it can be hard for a business to achieve dynamic development. Particularly in the early years, money doesn’t always come easy for startups, so each budgeting plan should be thoroughly planned and realistic. Being able to evaluate which areas need a certain amount of funding can help a business grow exponentially.Bad marketing 8. Not investing in marketing
One of the biggest possible mistakes that an entrepreneur can make is underestimating the power of marketing. Having a good product or service can be worth very little when people don’t actually know about it! Depending on your target market, you and your marketing team should know how to best capture the attention and develop a relationship with the people you want your product or service to benefit.
Whether it’s curating social media profiles, creating ad campaigns online, or drawing out a traditional marketing series of print ads and commercials, you should know when and how to speak to your customers.
True enough, the world of business can feel intimidating — it’s certainly difficult to get it right on the first try. Entrepreneurs can feel tempted to throw in the towel when the going gets tough, but keeping yourself well-informed and in tune with the needs of your business and target market can help you stay on top of your game.
A little preparation can take you far!
Entering the world of business doesn’t have to feel intimidating at all. If you’re in need of inspiration, look no further: take a page from the book of startups set to become the biggest tech companies in New York City and see what you can do to up your game!
Is your business suffering from low productivity? Poor processes and a lack of suitable technology may be huge contributing factors that, in turn, cause your company to deal with low-performance indicators.
An antiquated legacy application may not provide the visibility you need. If you’re refusing to switch to a sustainable ERP system, then that is likely a part of your problem. Many companies have an attitude of “if it’s not broke, don’t fix it,” but that mentality will only hold your company back from success.
76% of managers agree that companies need to radically reengineer the experiences, bringing people and technology together in a more human-centric way. (Accenture)
The hallmark of any thriving business is to assess its current state and have a better plan to grow profits and optimally operate. The conservative approach of not revamping your existing business applications and moving to a newer ERP system may be holding your company back from its true growth potential. You need to reassess your legacy processes based on different attributes, such as:
We will touch upon these points in a later article. For this article, let’s look at different aspects that will help handle your ERP conversion in a better way.What are some preparatory steps for an ERP implementation?
Creating a budget for the ERP implementation – It’s essential to know your budget before you spend. Knowing what features you need and the spending associated with them, helps you choose the right solution for your company.
Identification of the right ERP system – Budgeting is one thing. Identifying an ERP system that fulfills your company’s short-term and long-term goals is another. There is always a delicate balance between price and growth prospects on a technology platform. That is where the ROI calculation comes in handy. You can be more aware of the spending involved with the right tools, even if it means more short-term investments that yield long-term gains. To understand the right ERP system, make a matrix of competing systems with different attributes, such as increased productivity, higher visibility, streamlined operations, etc.
Identification of a systems specialist with ERP transformation expertise – Shop for systems integrators, who have done this many times and know the pitfalls and methods of handling an ERP transformation. Try not to do the transformation yourself unless you have a team that has always done ERP transformations as a living. To use an analogy, you let a qualified builder build your house unless you have a lot of time and money to spend on making mistakes trying to do it yourself.
Choosing an internal champion to spearhead the transformation – If you want the ERP deployment to go well, you need an internal champion, who will be part of the transformation. The role of an internal champion is to understand the future state, make those necessary negotiations with the users on the solution, and be part of the process from start to finish. This individual then takes over the management of the application moving forward.
The right superuser group – The superuser group contributes toward requirements, design, and user acceptance testing. The right people know their respective functions well enough to participate in the required gathering and design. They also will be those who use the system as it is being built and once the final solution is ready for testing.Some key elements involved in building an ERP system Key elements involved in building an ERP system The project team
The project team comprises sponsors, internal IT/ business relationship managers, superusers, and systems integrators. This team will be responsible for the transformation and involved in all phases of the project. The internal champions, who take on the role of change agents, influence the company users to move toward new solutions and must not get in the old ways of working. These champions not only understand the solutions but also bridge the gap between the present (as-is state) and the future (to-be state).Methodology
Businesses that do not leverage a proper approach to an ERP conversion, hinder project completion. An ERP system conversion requires a structured deployment procedure to ensure the project stays on track. Without a structured methodology, you may spend more on an ERP implementation than expected. Without structure, if the process breaks down, cost tracking can become a challenge and the use cases that surface can turn into customizations. A reliable transformation procedure includes tracking risks related to people, processes, or regulations, and it allows a delicate balance between accommodating must-have vs. nice-to-have requirements.Requirements
It sounds simple, but it is essential to freeze the project scope and capture the project requirements accurately when producing a solution. When the project team cannot capture high-level and detailed requirements, the project scope is not concrete. Every conference room pilot will surface delta requirements and use cases to analyze. Have deep-dive sessions to go over the different user scenarios in each functional area early on.System Design and Build
When it comes to system design, it’s essential to have a clear starting point. I call it the starter pack by industry, which provides you with a starting point to run your first conference room pilot (CRP), where the project team can showcase the base system. During the CRP, you get the opportunity to dive into additional details of a scenario, where those oddball situations start surfacing.
The implementation team often works toward the to-be state while the user groups fixate on the current system. Those little flexibilities that your current system may have could be eliminated in the new system due to industry best practices for managing data integrity in the system. As you run through multiple rounds of CRPs, you will understand how to progress to the future state and what processes to re-engineer as part of the design.Training
Once the project team has designed and built the system, sufficient training is required to ensure that users can confidently use the system and follow the process per the agreed design. The more the end-users train, the better they become at handling the system.
You will notice that, initially, your end users may have difficulty using the system and feel frustrated that they need someone’s help in order to move forward. To help combat this, split your training plan to accommodate two levels of comfort in using new systems: a basic level 2 user group, which have difficulty using newer systems, and an advanced level 1 group, who is nimble with newer and more sophisticated applications. Encourage the level 1 group to show more optimism about using the new system, which may help the level 2 group adapt to the new ERP system more readily.Final Thoughts
As you get ready to move forward, here are some questions to ask yourself:
Google Trends is a free analytics tool offered by Google.
Website and business owners, marketers, and SEO agencies use Google Trends to understand the relative search frequency of keywords and topics for a determined period. This information helps in shortlisting keywords to optimize the website for search engines and improve the ranking.1. Research Keywords with High Search Volume
Almost 71% of keywords that have more than 10,000 monthly searches consist of one or two words. Google Trends will provide data (a graph) of the search volume over the year. Similarly, you can get data for previous years by changing the filters. It will help compare the growth/ decline of a keyword in the long term and choose the correct keywords for your website.2. Identify Related Keywords
One of the notable advantages of using Google Trends is its ability to show related keywords for a topic, with increasing popularity and search volume. Keywords with an extensive search volume have ‘breakout’ written against them, which means that the popularity has increased by more than 5000%.
Breakout keywords give you the chance to snatch the top rank in less time. But they can also end up as fads and leave you with stale content. The trick is to find the apt balance so that even if the popular keywords go extinct, you can still repurpose the content for other keywords. Google Trends shows the exact increase in search volume and the order of popularity of the keywords.3. Filter the Keywords
The settings offered by Google Trends can be used to narrow down the keyword search and identify the ones that are a perfect fit for your website. Always start with the short-tail keywords with global popularity, and then start filtering the results to see how the trends change based on various factors.
The time setting will show the periods for which the keyword was popular. For example, terms like swimsuits are seasonal and show a higher spike during the respective season. Further, narrow it down based on region/ country. The summer season comes in different months in the southern hemisphere and the northern hemisphere. Finally, get the trends for the keyword during the last four hours and in your local area.4. Get New Topics for Content
Do you know that 8% of the searches are phrased as questions? ‘How to,’ ‘what is,’ ‘why is,’ ‘when did,’ etc., are some common question phrases used by people. The advanced search feature of Google Trends is a great way to discover keywords and new topics to generate content.
There’s also a section on the left side of the table, and it shows the related topics or queries for the keyword you entered. As you dig through this section, you’ll come across ideas for new topics that are currently popular among users. Based on the primary results, you can fine-tune the keywords for every topic that grabs your attention.5. Understand the Niche Market
Knowing the trends in your niche is vital if you want your website to rank at the top. Google Trends is the right tool to track the trends in the niche, and it also helps you identify niches adjacent to yours. This way, you can expand into related markets and improve visibility.
Do you want to know the trends for the last 12 months? Maybe for the past two years? Or do you want to see the graph of a seasonal keyword? Google Trends will give you all the details with a few clicks. It’s natural for the graph to have highs and lows. But the overall search volume should be stable and fit within a range.6. Align Marketing Plans with Seasonal Trends
If you are an FMCG seller, you’ll need to make the best of seasonal trends. Google Trends can help plan the online and offline marketing strategies for the season. Sales usually start in advance, so set the time filter accordingly. Don’t ignore the off-season sales, either.
For example, a women’s apparel store aims to sell bikinis for summer and pajamas during autumn. The marketing campaign and website optimization should start at least a couple of months in advance. If trends show that search volume is high from March to September, you should begin sometime in January, and your website will be at the top when the peak season arrives.7. Sort Topics and Niche Based on Location
Local SEO is a must for local businesses. How else will people from the area know about your business? Google Trends allows you to sort topics and niches for the various regions. What works for a majority of the global audiences may or may not work for your local audience, right?
For example, the preferences of the New Yorkers would be different from what a Californian or a Floridian would prefer. Go local, and get the trends for your target location. Search for popular topics in the area and plan your content. You can target your social media ads appropriately and get better results.8. What Are Your Competitors Doing?
How can we forget the competitors? Google Trends helps here too. Do you want to know how a competitor is performing for the same keyword? You can compare your brand’s performance and the competitors to see how the overall graph has been.
How many times did the other business get ahead of you? When did it, and how long did it take for you to take over? Google Trends allows you to compare up to five keywords of competitors. Many SEO agencies use this to understand the differences between your marketing strategies and find ways to get you to the top of the charts.9. Advanced Search Is Your Best Friend
We’ve mentioned Google Trends Advanced Search Options before. Let’s elaborate on them now. The tool has five great options that’ll help you race ahead of your competitors and grab the market share.
Yes, there are the same options we see on the default SERP page. Users looking for images choose the image search to get the neverending list of images for the keyword, and so on.
Do you know that not many people use these options on Google Trends? That gives an added advantage to capture the users’ attention and gain more visibility on the SERPs.10. Optimize the Videos for YouTube
Google Trends is definitely not limited only to optimizing your website. It can also help with the content for social media platforms. YouTube is termed the second-largest search engine on the internet, and it’s the next best place to rank higher. YouTube has videos and text (in the post descriptions), where you can use the keywords to boost your brand. A quick search on YouTube will fetch you the most-used keywords for the topic.
Now enter this keyword in Google Trends and look at the graph. Adjust the time filter to have a comprehensive view of the search volume for the keyword. Look for when the videos have been posted and start planning content accordingly.11. Discover the Best Time to Place Google Shopping Ads
As mentioned earlier, Google Trends reports can help identify the right time to place ads. In 2018, 76% of the ad revenue in the US was spent on Google Shopping. Google is the largest search engine, and placing an ad here is sure to bring website traffic.
However, you should know which keywords to target, which demographics to choose, and how long to run the ad to increase the conversion rate. Luckily, Google Shopping ads are comparatively less expensive. By using the data generated by Google Trends, you can find a cost-effective way to reach the audience. Use the local search reports for better results.13. Use Real-Time Data
What if you want to know the general trends on the internet without using any keywords? Google Trends gives you real-time data for the last 24 hours. The graph shows which topics are currently trending among the users. The category dropdown will narrow the topics to your niche.
What about location-wise trends? Simply get the geographical area to your desired location. It helps brainstorm for new posts or make use of existing ones.
Whether it’s a blog post, tweet, or a meme, you can post using the trending topics to your advantage and promote your website. Turn these topics into questions and add them to the website or start a conversation on social media.14. Search for Trending Social Media Hashtags
Brand promotions don’t need to be limited to their niche. Having an opinion about the latest topic is also a way to promote the brand, especially on social media. Look for the top trending hashtags and pick your favorites.
It’s easy to find trending hashtags on Twitter. But it’s difficult to details from Facebook and Instagram. Google Trends can be used to collect hashtag trends from all social media platforms.
The aim is to be visible on the internet and ensure that customers remember the brand. Choose topics with care. The move can backfire if you take a wrong stand and alienate your existing customers.How to use Google Trends to Create SEO-friendly Content? 1. Identify the Best Long-Tail Keywords for the Content
Ranking for high-density popular keywords is not easy. There’s a lot of competition from websites around the world. However, you have an intelligent way to rank higher for the keywords from your niche.
Long-tail keywords have lesser search volume and are easy to rank on the first search results page. These keywords are more specific and bring the target audience to the website. Long-tail keywords also play a role in increasing the conversion rate. A keyword with three or more words is known as a long-tail keyword.
For example, ‘women’s apparel’ is a popular short-tail keyword and is hard to rank high. The long-tail versions would be ‘black skirt for women,’ ‘women’s dresses mermaid cut,’ etc.2. LSI Keywords Can Change the Game
LSI is Latent Semantic Indexing where the keywords are contextually related to popular keywords and can be used as a replacement in the content. LSI keywords improve the quality of your text by reducing the number of times the same keyword is repeated.
When you search for a keyword, the LSI keywords will show up under related topics/ queries. Google Trends helps you identify repeated LSI keywords to enhance the content on your site. The semantic connection between the topic, keywords, and niche will boost your SEO results. Your webpage ranks higher on the SERPs. For example, the LSI keywords for baking supplies would be baking pan, tin, cake stand, silicon molds, ramekins, sprinkles, confetti, etc.3. Understand Unpopular Content
We know that all trends are not popular. But they can be used to our advantage if we plan carefully. Google Trends will give us the details of trending topics globally, regionally, and locally. You can identify seasonal trends and optimize the content to join the bandwagon and make the most of it.
At the same time, you can also work reverse and look for unpopular content in the area or for the duration. Sometimes, you’ll notice an unexpected spike for a topic or keyword. Content that’s usually unpopular might see an increase in demand for a short time.
Catering to this demand will push your website up the search results and increase visibility. And since it’s an uncommon trend, there won’t be much competition either.4. Right Topic at the Right Time
Optimizing the content will improve the brand authority. But knowing which topics to choose and when is crucial if you want to ace the SEO game. The trending topics and themes can be identified through Google Trends. Using this data, you can schedule posts and social media promotions for your business.
For example, September and October are the right time for topics related to fall, Halloween, etc. You can reshare old posts and create new ones on these themes. If your niche is lifestyle blogging, you can write about fall cleaning, home decorations, using seasonal fruits and veggies, dressing for fall events, and so on.Google Trends & SEO FAQs 1. What is Google Trends, and how is it used?
Google Trends is a free analytical tool provided by Google for SEO and digital marketing purposes. It is used to find the relative frequency of a keyword for a given duration. This tool is used to compare keywords and discover relevant topics in the niche. Google Trends helps streamline content marketing and SEO strategies. Marketers and SEO agencies regularly use Google Trends.2. Is there any contrast between Google Trends and Google Keyword Tool? Which one is more accurate?
Yes, both are two different free SEO tools provided by Google.
Google Trends shows the relative numbers of how popular a keyword/ topic is. It shows the frequency of keywords based on time and search density.
Google Keyword Tool provides accurate numbers of how many times a keyword has been used for searches. It shows the details for local and global searches.3. Can I use Google Trends for digital marketing?
Yes, you can use Google Trends for digital marketing. Though you should also use other SEO tools, Google Trends can help identify the trending topics on the internet so that you can optimize your content accordingly. It increases your chances to rank higher on the SERPs and gain more visibility. The overlay feature of Google Trends is handy in identifying topics of interest.
The importance of a dashboard cannot be overstated. It is an essential part of every web application, organization, and any place where data is crucial. It plays a vital role in decision-making.
However, building a dashboard from scratch is a time-consuming process that might even cost you a lot of money. This is where dashboard templates come in. Check out some of the best Bootstrap admin templates that you can find in 2021.
Most of the dashboards featured in this template will have both free and premium versions. You can try out the free templates first, to see if it’s the right one for you. The premium version of the templates will have more features, layout options, UI components, widgets, and more.The best admin panel templates in 2021:
Star Admin 2 is a modern admin dashboard template built with Bootstrap 5. This is a revamped version of the all-time popular, the original Star Admin. This dashboard template comes with many pre-built layout options and example pages that you can customize easily. The code is super simple to understand. You can literally set up and customize your dashboard within minutes when you use Star Admin 2. The free version comes with an MIT license, which means you can use it anywhere you like. The premium version comes with a ton of extra features, layouts, UI components, and so much more. Not to mention the access to free lifetime product updates and 12 months of premium customer support. Check out Star Admin 2 now:
AdminLTE is a well-designed dashboard template built on top of Bootstrap. The design is simple. A lot of thought and research has been put into this template and it is obvious. Check out this template using the links below:
CoreUI is a free Bootstrap 4 admin template. This admin template is extremely popular for obvious reasons. The design is clean, the code is well-written and it comes loaded with features. You also get customer support with this free template. CoreUI is very beginner-friendly, you don’t need any design skills to work with and customize this template. CoreUI Admin Template has been designed to save time.
You can get CoreUI using the links below:
Material Admin is an admin dashboard templat built with Bootstrap 4. This template has been designed following Google’s Material Design guidelines. The dashboard looks like a bunch of sheets of paper which flow and slide amongst each other. This gives it the unique “material” look. The free version comes with an MIT license, use it on any project you want! Check out the free and premium versions of Material Dashboard using the links below:
This is a free admin template built with Bootstrap 4. SB Admin 2 has a clean and simple design that can be customized easily to suit your needs. This template’s design is a mix of material and flat design. It also has minimal bloat code. The premium version of this template comes loaded with extra features, UI components and a lot more!
Check out SB Admin 2 for free using the link below:
Volt is an open-source admin dashboard template built with Bootstrap 5. This template comes with more than 100 components, 11 sample pages and more. Volt features a simple design, and the template is light. It can be easily customized. It is rare to see a free template with these many features. The free version comes with an MIT license. Volt also comes with detailed documentation that you can refer as you customize the template.
Check out the free and premium versions of Volt using the links below:
This is a very simple admin template built with Bootstrap 5. If you’re looking for a modern dashboard design that is super clean and minimalistic, Flexy is the dashboard for you. The premium version of this template has many different layout options and a lot of extra features. It also comes in a beautiful dark mode, apart from the standard theme!
You can get Flexy Admin Lite using the links below:
Vibe is a simple dashboard that you should definitely check out. It may have limited features, but it has a professional-looking dashboard design that you can customize to fit your branding needs. It is built with Bootstrap 4 and is a perfect choice if you want a simple dashboard template.
Focus is a lightweight admin dashboard template with a clean dashboard design. This admin template shines in the area of data visualization. There are many different chart options that you can use for the best data visualization possible. It’s a good dashboard for analytics too. Focus also has many other widgets that you can use to create the perfect dashboard. Check out Focus using the links below:
Flash Able claims to be the most comprehensible admin template ever. This template is built on top of Bootstrap and has many feature-rich pages and components. The code is developer-centric and is easy to work with. The template is regularly updated, which ensures that you always get the best versions possible.
Flash Able renders fast and is responsive. It also allows you to choose and change between the different color options available.
These are some of the best admin templates built with Bootstrap that you can get in 2021. All of these dashboard templates have been used by thousands of developers from all over the world. Pay attention to the license options available. Most of the free templates mentioned here, comes with an MIT license. This means you can use it on any project you want, with no hassle. Hopefully, you’ve found a great dashboard that works for you!
The introduction of cloud technology was one of the most significant technological shifts that have happened over the past two decades. Cloud engineering has not only enabled ISVs to reduce the costs involved with infrastructure but has shown a whole new perspective to scale the business technology reforms.
From the shortening of time to market with the software, infrastructure, or industry-leading platforms, cloud testing services have helped companies to deal with unpredictable spikes in demand for innovation.
Growth Statistics & Risks
As per the statistics shared by findstack,
And with all such scope for expansion and growth, cloud computing is likely to be the base of future IT infrastructure. Nevertheless, despite having so many advantages, cloud computing or cloud engineering is a risk-ridden process. From regulatory guidelines to compliance issues, legal instructions, security, system uptime, and all the expense made on upgrade and migration, cloud demand some serious quality assurance.
Therefore, the idea of preventing any kind of pitfalls on the way to cloud migration or adopting cloud-based services, the organizations need to involve some quality benchmarks and strong testing practices with their existing engineering operations. In other words, the need to support the high-demand delivery models of cloud testing needs immediate attention when it comes to quality.
Like any other software, the implementation of cloud-based services also demands short release cycles that too along with hotfixes and feature enhancements that can help meet end-user goals. Besides, the success parameters for a cloud-based service can be defined as availability, performance, and scalability potential delivered over a stable internet connection.
Besides, meeting all these parameters demands a QA process that can meet the highest benchmarks of product architecture. Moreover, the implementation of the cloud demands higher maintainability from the service provider in order to overcome the high cost of ownership.Cloud Testing Best Practices
Since the only way to achieve such goals with cloud engineering is to stick with some of the most significant cloud engineering testing best practices that can help yield success with cloud migration key elements integrated to the business models. Let us quickly jump on understanding the most important practices that make it to a successful cloud engineering business model.An Iterative Approach
The first step to achieve a great cloud engineering project is opting for an iterative approach as you plan to build a project. Though you may consider taking on a big-bang approach that involves hundreds of parameters and quality aspects to meet at the earliest stages of the project, an iterative approach could help you keep things simplified. Moreover, an iterative approach is usually fostered with respect to agile methodologies, which means greater scope for practicing new techniques, rapid check on errors, and even faster error removal with the ease of working on any failed agendas.Plan Early Data Migration
When your business operations rely on cloud technology, your migration requirements for scalability or any system updates should never come into the way of the customer operations. Therefore, the immediate step that you need to follow after planning the process is to jump on the data migration. This might need you to gather all the team of engineers, developers, testers, and technical stakeholders to intervene and develop a strategy that could help with customer data migration early in the development lifecycle.Measure Cloud Infrastructure
Once you are done shaping your cloud data migration strategy as per the iterative approach and agile practices, you need to jump on evaluating the existing cloud infrastructure. It will help you learn the suitability of the existing system for rationalizing the development goals and understand the need for scalability on the existing technical framework to create the required test infrastructure. Some of the most significant benefits of measuring your cloud infrastructure include saving on resources, better resource utilization, and overall improvement on time to market.Decide The Test Plans
When working on a cloud project that needs to align with the futuristic business requirements of the customers, it is vital that everything must be tested well in time. Once you are done working on the idea of measuring cloud infrastructure scalability requirements, make sure you start working on integrating test cycles into your project. As it needs you to accommodate functionality, availability, performance, reliability, & security, make sure you have sufficient bandwidth to manage all the test cycles.Establish Delivery Control
Since testing needs to be done in a controlled environment, establishing control on delivery operations is even more crucial with cloud engineering. This might need you to foster integrations like the use of project life cycle management tools that can help have the advantage to trace the project. The traceability and visibility requirements allow you to have all the command you need to check the project under test for optimum delivery.Continuous Integration
Cloud testing services are mission-critical when you need to establish a stable, secure, and performance-oriented cloud engineering project. Therefore, the right approach to testing should involve running smoke tests on every daily build that on success should be moved to regression. On top of that, your test teams should focus on running a CI/CD (Continuous Integration/Continuous Development) Pipeline to ensure that all the parts of the project should align with each other. Moreover, continuous integration into the cloud testing process allows you to attain the highest quality benchmarks overcoming any potential flaws.Automation Is A Must
Things have changed a lot with time. Earlier, there was no such struggle with the launch of technical solutions as only a few major brands were there to embrace the requirements of the business enthusiasts. However, the modern business environment is highly dependent on cloud technology, and for no surprise, most business organizations these days have their own team of engineers to take on development, testing, and deployment.
Cutting it short, the modern business environment needs faster solutions that come from quick scalability and faster launches. Since testing every single component for efficiency in the cloud can be tricky, automating the QA infrastructure setup could help prevent all the extra provisioning time while collaborating with the right cloud testing services provider can help prevent all the downtime.Regression Test Suite Automation
Last but not least, you need to ensure that all the regression test suites must be automated to their full capacity. This would help your team to focus on the most significant issues with the development process while you can automate regression test suites to work on all the repetitive tasks. Moreover, you can hire testers for cloud testing to help you with the automation of regression test suites while reducing all the unwanted delays to the release cycle.Concluding it all…
Cloud engineering is one of the most complex technical operations to foster, and it gets even more complicated when testing comes into the picture. The right balance of automation and manual testing on the way to define cloud migration key elements could turn to be a pain for the developers when not done with the right approach.
However, having all the essential knowledge on the best practices could help execute the entire process seamlessly. In the above article, we tried discussing some of the most important testings best practices that are user-friendly and could help you yield success with your cloud engineering ventures.
All The Best!
Marketing is already a complicated subject. Between traditional models and countless online options, coming up with a competent strategy can be a challenge.
Marketing in a crowded space only makes things worse. Every dollar spent goes up against your competitors’ equally thought out promotional investments.
If you’re operating in a crowded industry, here are a few tips to help you hone your marketing strategy and improve your advertising efforts.1. Work on Your Brand
In a crowded space a great sale, a lower price, or even a stellar product won’t keep you in business all on its own. You also need to have a clear identity. If you want to beat out the competition, start by considering your own brand image.
Do you have a clear identity as an organization? This should include a few important things, such as:
Having these things in place can help you form a solid brand image. It enables you to engage in company-wide corporate social responsibility (CSR) initiatives. It also helps you maintain a consistent voice and tone throughout all of your marketing activities. This can have a synergistic impact on the effectiveness of each campaign that you run.
In other words, having a clear brand image is a cornerstone of marketing success. It gives you a clear blueprint to follow as you make organizational decisions. As Bob Goldwater, founder of the Birth Injury Lawyers Group, puts it, “Your messages have to match your methods.” Goldwater adds that you must focus on building your values into every aspect of your business plan.2. Review Your USP
Entrepreneur.com defines a unique selling proposition (USP) as “the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”
A clear USP is an essential part of standing out in a crowded marketplace. Your USP is the foundational element of what sets you apart from the competition.
It doesn’t matter if your USP comes from your product, your customer service, your user experience, or anything else. Regardless, you should always know what your USP is.
This isn’t a one-time deal, either. If you want to maintain a competitive advantage in a busy marketplace, make sure to revisit your USP on a regular basis. Consider if it’s still relevant to your business, your customers, and your industry.
If it is, make sure it’s still at the heart of your marketing efforts. If it isn’t, take steps to realign your USP with your customers’ pain points and then have your marketing adapt to your new selling point.3. Get Creative
Creativity is a vital part of successful marketing. Marketing guru Ed McCabe explained that “creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.”
To up the ante even further, creativity receives an additional premium when it takes place in a crowded space. Consider how tech giants like Google and Apple manage to stay ahead of the competition through perpetual innovation.
Of course, novelty doesn’t have to be restricted to cutting-edge industries like tech. When it comes to marketing, you can breathe a fresh dose of creativity into even the most mundane products, businesses, and industries.
Technology is often a catalyst for the best creativity. For instance, social media, email, and websites provide an endless source of marketing opportunities. Often the business that is able to take advantage of potential options like these in the most unique manner is the one that can rise above the white noise and catch the eye of consumers.
One of the best ways to maintain creative control over your marketing is to bring it in-house. Ever since the Great Recession, companies have been consolidating their marketing by bringing it back into their own control.
For many, this was a cost-cutting move at first. However, they soon discovered that an in-house marketing department doesn’t just reduce overhead. It also provides an exceptional level of control over the tone, message, and overall creativity of the marketing content itself.4. Maintain a Growth Mindset
A growth mindset is a crucial survival factor for any modern business. Stanford University professor Carol Dweck defines individuals with a growth mindset as those “who believe their talents can be developed (through hard work, good strategies, and input from others.)”
Every aspect of an organization’s operation should be willing to look at change and growth as positives that can give a company an advantage. This includes marketing.
Just because you have a marketing strategy that worked in the past doesn’t mean it will do so in the future. Even if you managed to get attention, generate leads, or bring in revenue using a certain marketing formula, that doesn’t mean it’s going to remain the best option.
Brands that are fighting for visibility in a crowded space must always be ready to capitalize on growth-related things like change, development, and innovation. This should take place thoughtfully and with structure — i.e. don’t charge ahead without a second thought. Nevertheless, companies that can harness the power of cutting-edge marketing options stand the best chance of staying in the limelight over time.
Marketing is an ever-changing part of any business. Strategies, tools, and objectives change on a regular basis. This can make it difficult to maintain any marketing strategy. If you’re up against stiff competition, things can be even more challenging.
Fortunately, there are ways to overcome a marketing deficit. From powerful branding to maintaining a clear USP, pursuing fresh in-house creativity, and embracing a growth mindset, there are many ways to maintain an edge over the competition.
The primary factor is taking the time to hone your marketing efforts on a regular basis. So consider the four suggestions above and review your own marketing strategy. From there, figure out where you can make improvements in the name of outshining your competitors and making a lasting impression on your target audience.
AngularJS, an open-source, front-end development framework, is ideal for developing single-page applications and enterprise-level app solutions.
This framework has MVVM and MVC (Model View Controller) foundational layouts to simplify the testing and development processes of applications.
AngularJS is also a part of the MEAN stack, which consists of MongoDB, Express.js, AngularJS, and Node.js.
Some of the top benefits of AngularJS development include flexible development, high speed, and excellent performance. Let’s jot down the top AngularJS frameworks with their special features.Top Ten AngularJS Frameworks for the Year 2021 and Beyond Angular UI Bootstrap
It is one of the most reputed front-end development platforms. It is created at the highest point of the Bootstrap platform. AngularUI Bootstrap framework has local HTML coding and other capabilities. The AngularUI Bootstrap supports the native AngularJS platform.
As a result, AngularUI Bootstrap has zero conditions on jQuery and is ready to be utilized with the AnularJS platform. Simply put, this framework has the goodness of both the Angular platform and Bootstrap to build appealing UI for user-friendly web applications.Supersonic
The majority of the API does not work on a mobile site or Vanilla Cordova application. This framework permits its users to interpret HTML components alongside CSS segments. Also, app developers can utilize its parts that map HTML to contact natural APIs with ease.Mobile Angular UI
It is also a famous framework that comprises Bootstrap and AngularJS. When you hire AngularJS developers for building hybrid applications, they can use the Mobile Angular UI framework for organizing HTML5 mobile apps.
This framework is considered a mobile app development framework for several reasons. One of them is- it has crucial mobile parts like switches, sidebars, overlays, and scrollable regions that are missing in Bootstrap 3.
What’s more, as it revolves around AngularJS, there is no need for any bootstrap.js or jQuery conditions. This makes Mobile Angular UI a quicker and lightweight framework. Also, it accompanies a CSS record that enables developers to change their web applications into the mobile version.Ionic
It is one of the most popular front-end frameworks for AngularJS to build mobile and web applications. It is an optimized and advanced app development framework with instructions of Angular to support the CSS3 and HTML-powered application deployment. Ionic is an open-source software development kit (SDK) for developing a productive UI.
What’s more, Ionic supports some UI library components to build hybrid and interactive applications for touch-sensitive devices. Today, many companies use the Ionic framework to build customized apps that can seamlessly work across different platforms.Angular Material
Angular Material is basically a UI-based component library for AngularJS developers. It is inspired by Google’s Material Design concept. Apart from offering 30 UI services, Angular Material offers components to build functional, attractive, and consistent web pages.
Another advantage of the Angular Material library is it facilitates developers to stick to modern web design principles including device independence, browser portability, and graceful degradation.
As a result, AngularJS developers can come up with a flexible and faster website. Features like ARIA support, built-in ink, and hover effects are useful for enhancing the user experience.UI Grid
This framework was known as ng-grid before and is developed in AngularJS completely. It has no dependency on jQuery. UI Grid revolves around a central grid module whereas its traits exist as Angular directives and modules.
This framework contains a component of Angular UI Suite like Angular UI Bootstrap. This component exhibits data in grids for all AngularJS-powered apps.
Developers can use this framework to function with and manage vast sets of data with grid characteristics like grouping, sorting, filtering, paging, exporting, edit in place, column pinning, etc.Radian
This framework is built upon Asynchronous Module Definitions (AMD) and intended to be dynamic and powerful. Web developers prefer this framework for its capacity to build applications with intricate functionality and desired features in a relatively short time.
The Radian framework supports files like JADE, CoffeeScript, and SAAS. As a fast, reliable, and scalable framework, developers can rely on the Radian framework for their design projects. It is a robust framework for developing high-end enterprise-grade applications.LumX
It is a fully flexible front-end framework based on Google Material Design. It enables developers to build customized UIs as per Google guidelines. It relies on Angular JS to support the development of web applications based on the MVC design pattern. It also uses jQuery for improving the performance of web-based applications.
However, it is fair to mention that there is no need to use the jQuery plugins separately while using LumX components. Here, both Bourbon and Neat provide customization in design applications for better and smooth functionality.Videogular
Videogular is useful for creating video-based web or mobile applications using HTML5. It has excellent features like bindable properties, plugins, cue point system, and themes suitable for making video-based applications. Videogular has started gaining ground in the eCommerce and retail sector where product videos and customer testimonials play a vital role in growing business. The online education sector can also be a big beneficiary of video-based web and mobile applications.Suave UI
Suave UI is useful for developing web UI with the help of AngularJS. It has CSS definitions like layered elements, form elements, grid, and colored buttons. Suave UI makes it easier for developers to build different UI components through these CSS definitions.
The UI components of Suave UI are contained in bundle files so that developers need not include them separately while making the web application.Wrapping Up
AngularJS is evolving at a rapid pace with advancing technology. When you have a requirement for a web application or a mobile app, you can consult the AngularJS development company and choose the most suitable framework from this list.
Doing a quick Google search on ‘UX design methods’ will yield hundreds of hits. If you’ve just mastered your design resume, and are new to UX design, or in a rush, wading through all that info is guaranteed to give you a headache.
How about this instead—before adding something, ask yourself “will it spark joy?”
Invented by Netflix star Marie Kondo, the KonMari method of decluttering is a full-on embrace of minimalism. Her approach removes the distractions from an environment until what remains is free to bring joy to the person(s) occupying the space.
So, how does KonMari relate to UX design, and how may creatives apply the process? Keep reading to find out!Uncluttering From the Base: What’s the KonMari Organization Method?
The KonMari movement was founded by the tidying expert and TV personality Marie Kondo. She transforms cluttered homes into spaces of serenity and inspiration. She is the star of the Netflix Show, “Tidying Up With Marie Kondo” and has written four best-seller books on organizing and tidying a home.
The KonMari method doesn’t just involve discarding old items. The items removed are not necessarily useless; only what brings a smile to your face is to be kept.Getting More Out of Minimalism
The Marie Kondo method is a part of minimalism — a movement that has guided several different disciplines for centuries.
There are traces of minimalism in 12th-century Japanese philosophy, including Ma and Wabi-Sabi. Then, the Netherlands started the very restrictive De Stijl in the 20th century, the same as the groundbreaking “form follows function” Bauhaus movement in Germany.
However, minimalism, as we now know it, was established in America in the 1960s – 70s.
The expression “keep it simple” has influenced design heavily, as can be seen in the interface designs of social media platforms like Instagram and WhatsApp, and email programs.
Here’s some common wisdom when it comes to ‘keeping it simple’.
In practice, a common example is designers using a relaxed, short color palette and one to two fonts (maximum). This allows for the message being put forward to be conveyed through contrast rather than risk a messy design.
The above image shows how grids can help a designer understand how much negative space an asset has and how the final product may look to a viewer.
The Foxmail (popular Gmail desktop app) homepage is loaded with affordances – e.g., the shape makes the rose rectangle stand out as a button.
Designers may use white space properly by spacing out their designs, like commas and periods. Consider the illustration above.
The Golden Ratio can be obtained by splitting a line into two parts: a bigger part (a) and a smaller part (b), in such a way that a divided by b equals a + b divided by a. In turn, both will have to equal 1.618, meaning that the first equation gives 1.618, the same as the second. The Divine Proportion can be used to find the perfect ratio for typography, layout and hierarchy definition, image cropping and resizing, and logo development.
Suppose your body copy is at size 11. You may get the ideal size for your header text by multiplying 11 by 1.618, which would be 17.798. Considering this, the perfect header text size would be 18x.
The KonMari method embraces the idea of keeping it simple, but with the special twist of ‘sparking joy’. With it in mind, you can streamline your process and create some truly beautiful designs. And, in the process, shave off costly hours of work for yourself.How “Sparking Joy” Helps Your Design Process
By focusing only on what sparks joy, a designer can better place their time on making the intention behind the design stand out.
Consider your local grocery store. Whenever they have a new product they want to promote, the approach they’d take is to place it in a highly visible area. Sure, some information about it would be somewhere nearby, but the main focus would be to have the product ‘speak for itself’ through clever lighting.
By the same token, your designs should focus on highlighting the product, CTA, etc. in the best possible light. The user’s eye should naturally lead to the action you want them to take. Everything else needs to be in service to that.Less Chaos, More Organization
The problem of too much can start as early as the ideation stage. Creativity is great, but when you have loose ideas flying around it can be hard to work on a single thought. To better organize your thinking, you can use tools such as mind mapping, card sorting, or stakeholder mapping to stay on track.The Kondo Approach is Life-changing
KonMari partly draws inspiration from Shintoism (or Kami). This ancient Japanese religion significantly emphasizes certain rituals and spiritualities with a clear objective: expelling negative energy to uplift the divine spirit. Kami concentrates on living the right way, and the first step is tidying up.
The same is true of designers. According to Warren Berger (founder of aMoreBeautifulQuestion), design may not change the world in the ridiculous, grand way people expect.
However, design resolves individual problems worldwide. Thus, it changes lives one at a time.Practical Tips to Apply KonMari to the UX Design Process
Applying KonMari to product design can be challenging for beginners. The following tips will help you to apply this organizational method.Know the Procedure (and Trust It)
The UX designing process doesn’t change regardless of the audience or the content type — whether an ecommerce business flyer or a job advert. Why? There’s a purpose for every part of the sequence. The designer has a reason for the low-to-high fidelity osmosis during the prototype, a reason for concentrating on the customer’s challenges before fashioning solutions, and also a reason for iterative tests.
KonMari has the same protocol. You organize clothing to begin, then books before paper, miscellaneous items, and end with mementos.
It’s critical to know and understand the objectives of every phase in the design process. This will provide a foundation to build off of. This also makes selecting the appropriate tools easier.Think Critically Before Deleting
Digital assets don’t physically exist meaning deleting them is simple. This can have an effect on your thinking as, with time, you might forget how much work went into a specific asset. Often, this split-second action is triggered by critique or feedback. Sometimes all that’s required is a small change, but whoops, you’ve gone and deleted the whole thing!
The KonMari method can help avoid this.
Instead of simply deleting the design outright, consider whether it could be recycled for a future project instead. Save iterations: it takes no time to duplicate your design after creating it. There are days you’ll be grateful you did!Communicate What’s Possible
Visibility inspires communication in KonMari. The process includes selecting a place for the objects you’re keeping so that they can be found easily. According to this method, invisibility equals an absence.
Sometimes called “discoverability and learnability”, design your product such that a user can easily know if they may achieve a particular objective with it. Communicate
For instance, placing a placeholder text in a text box tells the user what to input in that box. Similarly, having placeholder text in a search box gives the user a clear idea of what to search for. Doing this will ensure the user fills a form correctly or gets accurate search results in their first attempt.Final Thoughts
KonMari is an outstanding organizational strategy, thanks to its reliability. Cutting out the clutter in your home lets you find joy in what’s left. The same applies to your design. Removing the unnecessary, over-designed and overly complicated elements leaves behind a final design that really emphasizes what’s important.
Laravel was designed to meet different requirements, including event processing and authentication mechanisms for MVC architecture. It also has a software package manager who can manage configurable and expansive code with the massive backing of database management.
With its brief and stylish features, Laravel has attracted substantial attention. Whether specialist or newbie, they will think of Laravel for the first time when developing PHP projects.
Laravel does all it can to facilitate the situation for you; it means that lots and lots and tons of work are carried out in the background to ensure you are living comfortably. Unfortunately, all the “magic” features of Laravel seem to work only with code layers that need to be enhanced when running apart.What made Laravel become the most widely used PHP framework? Scalability and modularity
Modularity and code scalability are at the core of Laravel. In the Packalyst directory that contains about 5500 packages, you can find the files you wish to add. The goal of Laravel is to enable any folder you would like to see.Program interfaces and microservices
Lumen is a Laravel micro-framework focusing on rationalization. With its more significant interaction, you can easily and quickly develop microprojects. Lumen incorporates with minimum effort all critical aspects of Laravel. By copying the code for the project Laravel, you can relocate the entire framework.Authentication
Laravel comes with local user authentication, and you can retain users with the “Remember” choice. For example, it also helps to display if it is an active presence for specific additional parameters.Integration type
Laravel Cashier can encounter all of your necessities when developing a payment platform. In addition, a user authentication system is also synchronized and integrated. So you don’t need to be concerned about how the billing system can be integrated into the process.Laravel Main Features Increased productivity – Cache
A caching solid system can be created for your application. You can make adjustments to the application load to allow the most satisfactory experience for the user. By default, file system level caching is enabled. However, you can modify this behavior patterns by using non-SQL databases such as REDIS, Memcache, or APC. They store data in pairs of “key-value” and do it in the RAM server. Because of this, the time of access to the data is significantly reduced, and developers can cache any data. For the developer, the main thing in this art is to correctly invalidate the cache and remove obsolete data when it keeps changing.Open source and a large community
A Laravel-based product from many supporters is easy to maintain and find developers for your project to develop. There are platforms like Adeva where you can get in touch with the best of the best developers out there. Then, you can use the open-source which enables anyone to upgrade the framework and its applications to third parties.MVC architecture
By following the MVC architecture, a clear separation between the three abstract layers of the application is achieved: model, controllers, representation.
They become independent of each other and can be used separately. This helps avoid situations where fixing some bugs in the logic breaks old workings and leads to even more bugs in multiple places. Unfortunately, it is difficult for anyone to consider all the connections and foresee where and what their new code may negatively affect. So, the only proper solution is to get rid of these connections.Eloquent ORM
The Laravel object-relational mapper (ORM) is known as Eloquent and is one of Laravel’s best characteristics because it allows seamless connections to the database and data model of choice.
With Eloquent, Laravel eliminates all obstacles to the interaction and composing of complex SQL queries for data access in your dataset.Artisan CLI
Another essential aspect of Laravel is the Artisan CLI or command line. It allows you to generate or modify any part of Laravel from the command line, eliminating the need to navigate through folders and files.
Without having a database client installed, you can even interact directly from your command line with Artisan with your database via Laravel Tinker.Automatic pagination
You can understand the value of having the pagination sorted by a built-in framework if you have ever had a problem with paging in your applications. By building automatic pagination, which comes out directly from the box, Laravel solves the pagination problem. This feature is one of the most well-known and removes you from the effort to solve the mystery of pagination.High security
There are three major security issues: SQL injection, cross-site request forgery (CSRF), and XSS.What is a SQL injection attack?
SQL injection is a very old, unusual vulnerability. Persons with less experience can avoid SQL injection risk. Let’s look at a classic case first: users often type in when logging in.
$sql = “select * from user where username = ‘” + userName “” and passwd = ‘” +userPassword + “‘”;
Under normal circumstances, it will explain: select * from user where username = ‘admin’ and passwd = ‘mima’, but unfortunately hackers will also write SQL statements, hackers enter the username and password by typing: user named admin ‘or 1 = 1-‘, the password is empty, the SQL spliced at this time is: select * from the user, where username = ‘admin’ or 1 = 1-‘ and passwd = ‘ ‘.
1 = 1 is always authentic; the last one: the following SQL will be commented out, and the administrator user will be logged incorrectly. The principle is that simple.
How to break the hacker’s injection attack after understanding the principle? Most often, keyword checks are carried out in the layer of business logic. If it contains SQL keywords, like * or, select, delete, etc., it will be replaced; the most effective way is to use SQL variables for the query.
The framework is guarded in this situation by ORM, which by definition eliminates the risk of “raw” SQL queries and restores all parameters during their renovation. In addition, anything that can harm the data is removed from them.A simple way to find injection points
1. Find a web page with a URL from the query string (e.g., look for URLs with “id =” in the URL).
2. Send a request to this website and change the id = statement with an additional single quote mark (e.g. id = 123 ‘).
3. Check the returned content and look for “sql”, “instruction”, and other keywords (this also means that specific error information is produced, which is very bad in itself).
4. Is the error message indicative of the incorrect encoding of parameters sent to SQL Server? If so, the attack may occur on the website by SQL injection.What is CSRF?
An attacker carries out illegal operations (such as the transferor publication) by cross-site requests as a legitimate user. The CSRF principle is to rob the identity of a user through the use of a browser cookie or server session.
This is solved by screening the forbidden HTML tags and outputting the screened string as plain text without executing it.
The primary means of preventing CSRF is to identify the identity of the requestor, primarily in the following ways:
Token and verification have unique consumption qualities so that, in principle, they are the same, but the verification code is a misuser. When this is not necessary, do not use the verification code lightly. The current method of many internet sites is to use a verification code that offers a great user experience after submitting a form several times without success.
Nearly everyone understands the verification code, but it prevents the logging engine from crashing brute forces and prevents CSRF attacks effectively. The code of verification is the shortest and most efficient method for countering CSRF attacks. But it’s not possible to enter verification codes for all user operations using verification codes. Verification codes may only need to be entered for a few essential functions. But HTML5 is being developed. Only with canvas tag, the front end too can realize the verification code features for CSRF.What is XSS?
It is an attack method in which malicious scripts are injected into web pages to execute malicious scripts in the user’s browser when the user browses the web page.There are two types of XSS attacks:
The first one induces users to click on a link embedded in malicious scripts to achieve the attack objective. For example, many attackers currently use Weibo forums to post URLs that contain malicious scripts.
The other one is when a malicious script is sent to the attacked website database. The malware script is posted from the database onto the execution page when the user browses the web page. The first version of the QQ mailbox was used as a platform for continuous scripting of cross-site attacks.
To protect your website from this attack, you must update it frequently. In the WordPress core, in plugins or themes, the vulnerabilities used by hackers to inject malicious code are found. That’s why all these components are so essential to be regularly updated. These updates address the vulnerabilities discovered to date.
In 2021, you can visit a number of websites that will automatically generate a logo for you in a matter of minutes. That, of course, isn’t how we do things at Jotform.
We wanted to create a new identity for ourselves, using our own internal design team, based on how our product and users have evolved over the past 15 years. The process of creating a new brand for Jotform took dozens of team members within the company an entire year to complete.
With that, we’re excited to show you what we’ve been working on.What’s changed? Logo
We didn’t just update our logo, we overhauled it completely. First we created our own font to draw the logo, and then we introduced a completely new color scheme.
One of the first things you might notice is that we’ve lowercased the “f” in Jotform. This is now how it’ll appear not only in our branded logos but also whenever we refer to the company in writing. There were two significant reasons for this: 1) we felt the lower case “f” enhanced readability, and 2) most Jotform users already spelled our company name with a lowercase “f.”
Jotform’s pencil icon is a major part of our brand, and we felt it was important to keep it as a part of our new identity, with some needed improvements.
The icon is greatly simplified, without the fine lines and detail of the original version. The updated look is more modern and memorable. It also shows up better when shrunken for favicons and social media images, or printed on apparel.
The updated pencil is multicolored in order to demonstrate the many Jotform products and features that we’ve built in recent years. When arranged differently, the colors on the pencil can morph to represent form fields, the cells in a table, the bars on a bar graph, or the lines on a document.
One thing you’ll notice about our new design is circles, whether on our site pages or in the new logo itself. We used them because circles are flexible and expandable, just like Jotform. A circle is also a welcoming and soft shape, which gives our users a friendly experience when they’re navigating our site.Tagline
We introduced a new tagline to accompany our new design: Powerful forms get it done.
We needed a tidy way to convey what Jotform has become and what it means to our users in 2021. We didn’t want our new messaging to focus solely on how easy it is to use our Form Builder; we also wanted the tagline to speak to the advancements we’ve made to our product over the past 15 years. Jotform has the most powerful forms anywhere, and that’s the focus of our messaging going forward.
Rebranding means changing hundreds of pages, both on our own site and across the web. Here’s a look at how some of the updates appear, next to their old versions:Homepage
The bones of the homepage will remain the same, but we’ve livened it up with our new tagline, color scheme, and logo.Form Builder
We’ve slightly changed the colors in our Form Builder navigation, with an emphasis on high contrast, while keeping the focus of the page on the form being created.My Forms dashboard
Everything looks cleaner on the rebranded My Forms page. Jotform’s new navy blue extends across the header, and our new orange “Create Form” button really pops. The page is also easier to read and navigate.What hasn’t changed?
While much has changed with Jotform, it’s still the same suite of products you know and love.
Our pricing plans are exactly the same, including our free Starter plan. It’s important for us to keep Jotform accessible to every type of organization, and we still offer all of our advanced features and integrations on our Starter plan.
We’re also keeping all the same features and products you know and love, including Jotform Tables, Jotform Mobile Forms, Jotform PDF Editor, and more.
And, even though we’ve given Jotform a fresh look, we’re still keeping Podo, our friendly mascot.Our design process
You might have heard about Jotform’s famous hack weeks before. Every so often teams within Jotform will stop everything else they’re doing to collectively focus on a single goal. It’s how we’ve conceptualized many of our products. And it’s how we tackled creating a new brand for Jotform.
We actually developed this new brand identity over two separate hack weeks and came up with dozens of other concepts along the way. In the end, we felt like our new brand was the best representation of Jotform and its many features and users. But you can see how some of our other concepts inspired what ultimately became our new look.Conclusion
Initiating a rebrand of Jotform meant reexamining what our company is today.
The previous version of our logo and brand was a reflection of how our users and employees saw the company at the time: easy-to-use, approachable, and friendly. It was important that we retained that in our new look, but the company has evolved over the years, and so have our users.
In the early days, Jotform served developers looking to create forms without the tedium that traditionally came with the process. As the years went by, DIY small businesses, nonprofits, and schools started using Jotform more and more because of its simplicity and the free plan.
But now we also count government entities, hospitals, Fortune 500 corporations, and major universities among those commonly using Jotform. In short, it’s a tool for everyone. This diversity of use cases needed to be reflected in the new Jotform.
We’re so excited to be able to share this new brand with you as we celebrate our 15th year in business and our 10 millionth user. We certainly couldn’t have done it without you.
For more information about the new look, visit the resources below:
What do you think about the new look? Let us know in the comments!
In 2008, Pepsi hired the now-defunct Arnell Group to redesign its iconic red, white, and blue logo. The agency flattened and tilted Pepsi’s 3D globe to rest on its side, and replaced the bold font with lowercase, sans-serif text. The total price tag? Over a million dollars.
Seven figures may sound steep, but Pepsi is in good company. The BBC paid $1.8 million for a logo redesign back in 1997. And following a 2009 merger, the Australia and New Zealand Banking Group (ANZ) paid $15 million for a new logo and marketing campaign.
When I started Jotform in 2006, I didn’t know how to create a logo, so I bought one for $10 from an online design hub. It seemed like a great deal?—?and a good match for the product?—?until a customer alerted me that it was pulled directly from a Mac app.
We soon commissioned a second logo, which our own designers have gently nipped and tucked over the last 15 years. After that rocky start, I learned that good branding isn’t cheap. A sharp logo and tagline can elevate your business and your reputation. But, you don’t have to engage a pricey agency to have a memorable brand. In fact, dropping major cash doesn’t guarantee you’ll create the next swoosh, bitten apple, or golden arches.
Today, we’re revealing our first rebrand in over a decade?—?and I’m proud to say it was an inside job. Our team developed a fresh identity that not only looks fantastic (in my very biased opinion), but reinforces the essence of Jotform. It also strengthened my belief that the best ideas usually come from your own smart people.
Whether you’re just starting out with a tight grip on the budget, or you simply don’t want to engage a flashy agency, I’d like to take you inside our rebranding process and share the lessons we learned along the way.Timing is everything
Before you dive in, re-evaluate whether you actually need to polish your branding, and whether the timing is right. How do you know? Every business is different, but I advise founders to wait until the market or your customers demand it. To be clear, terrible design won’t fly. You can’t compete with a sloppy or amateurish visual identity. But if everything is fine, don’t rush into a big rebranding project.
If, however, your business has shifted or your product is starting to show its age, it might be due for a makeover. At Jotform, we’ve always been hyper-focused on continuous improvement. Clean, engaging product design has always been our top priority, but the homepage, logo, and other marketing materials had some inconsistencies. We needed to bring everything up to the same standard.
Most importantly, the company has evolved. Our previous tagline was the “easy-to-use online form builder for every business.” Today, we provide much more than just forms. We have a powerful, multi-dimensional product that’s still easy to use, but that’s not the heart of our story. The rebrand needed to fix this narrative disconnect. And after many iterations, we landed on our new tagline: “powerful forms get it done.” It perfectly encapsulates who we are and what Jotform equips people to accomplish.Know thyself
A successful rebrand requires an intimate understanding of who you are and where you want to go. Before you move a single pixel, ensure you can clearly articulate your mission and business value. Cut the jargony, corporate-speak and keep distilling until you could share it with a stranger on the bus. This excavation process takes time, and if you’re tackling the work internally, you might be tempted to skip it?—?don’t. You’ll save time, money, and avoid spinning your wheels by completing this crucial step.
Once you’ve clarified the vision, branding can be a way to literally design your future: What do you want to highlight? How do you want people to see you? Who are your peers? We’ve always aimed to make our product clean, colorful, powerful, and bold, so those traits led the way. We also wanted to show that we’re an innovative tech company alongside boundary-pushers like Google, Airtable, and monday.com. That inspired us to ensure our logo was similarly fresh and bright.Nurture internal talent
If your company doesn’t have strong designers and writers, you might need to seek outside help. Earmark this as a goal and develop your capacity over time. Assuming you do have the talent, make the most of this incredible asset. After all, no one knows your culture, style, and preferences like your own team.
You might also think a rebrand is too big for employees with full-time responsibilities. In my experience, they’ll be excited to tackle such a creative and potentially meaningful project?—?as long as you give them enough time and space. Don’t just tack it on top of their day-to-day work. Free them up to do the necessary research, exploration, development, and refinement.
Our lead designer has been with us since 2015. We’ve collaborated closely ever since and she knows our product inside out. That created a shorthand that was invaluable as we spent the last year (yes, a full year) developing the new brand. We also held a series of design weeks, like hack weeks, where all of our product designers created new visual options. Eventually, we realized that we couldn’t cut the pencil from our logo. It symbolizes creativity and feels like an integral part of our identity.
Our team kept refining and we finally landed where we are today: a playful, stylized pencil built from the same colorful components that represent our forms. The logo has a sense of motion and power. It’s bold and confident, yet utterly simple. It also feels alive. We’re always moving forward, and so is our brand.Take your time
The new brand might not be perfect, but it’s right for us. We know for sure, because it took hundreds of versions and 12 months to get here. And that’s one of the best reasons to tackle your own rebrand; you can set the pace. Don’t rush it, and don’t jump to finalize the first strong option. I’ve learned that creativity needs time to breathe. Today’s winning version might look all wrong in a few weeks or months.
I also recommend that you designate the final decision-maker(s). Who has the last word? Whether it’s the founder, CEO, lead designer, or a team vote, set your parameters upfront. Full transparency can prevent confusion, frustration, or hurt feelings. As always, I leaned on our team throughout this process. We thoroughly discussed and debated each choice, but when it came down to the wire, I made the final call. Thankfully, our staff have been nothing but supportive and excited. This is their company, too.
Getting here wasn’t always easy, but cultivating our own innovation was definitely the right call. It’s a healthy way to ensure the inside of your company matches the outside. I truly love Jotform’s new brand. I hope you do, too.
When I founded Jotform in 2006, I did so with the simple goal of making it easy to create and customize online forms. I remember how excited I was when our first user signed up!
So it’s remarkable to look back on the last 15 years and see how this brand has grown and how our 10 million users have helped shape the product you see today. Because Jotform is still the world’s easiest form builder, but we have become so much more than that.
Jotform has powerful forms that are limited only by your imagination. You can
In short, the possibilities are endless with our forms.
My goal with Jotform has always been to help your business run more efficiently; this process begins with our powerful forms and continues with our advanced features that allow you to manage and share data easily — all from one central platform.
That is why we’re rebranding Jotform with this vision:
Powerful forms get it done.
This is the simple truth behind our product and our mission; it’s what motivates us. Our forms are powerful, and we simply help you get things done. So whatever you need to accomplish — whether it’s reservations, applications, waivers, payments, registrations, surveys, patient intake forms, or anything else — Jotform is there from start to finish.
Fifteen years after founding Jotform, I couldn’t be more excited to share this defining vision with you. It felt fitting for our new brand design and logo to reflect the mature, versatile product we have become. (Be sure to check out this post for a deeper dive into our updated design.) I hope you enjoy our new look, but rest assured, our forms are still the same.
I want to thank all 10 million Jotform users — including small businesses, schools, healthcare organizations, and global corporations — for the trust they have put in our product. We are committed to delivering the same industry-leading product, features, and services for each and every one of you.Thank you for believing in Jotform, and remember, whatever your business needs, powerful forms get it done.
Let’s assume that you are running a national food chain business. You just launched a new line of organic foods and you want to update your eCommerce marketing strategy accordingly.
When you think of “Organic food” you must have a specific audience in your mind. You must have made assumptions about their age, ethnicity, and location. For the most part, these assumptions might be true.
But, truth be told, if you are looking forward to strategizing for a better eCommerce solution, decisions should not be made based on assumptions.
With such fierce competition, extensive market research is not dispensable. For businesses of all sizes, market analysis, and research is the key to success. Unfortunately, most of the tools available for that purpose are quite expensive, complicated, and time-consuming. To figure out who is looking for your product and what regions to tackle, the best tool available is Google Trends.What is Google Trends Anyway?
Google Trends is a powerful tool developed by Google. It provides complete insight into how different search queries are entered in search engines and how people are using the search engines around the world. When you know what people are searching for, you can understand how and what are they thinking.
Google Trends allows users to track the popularity of search terms over time, look for related phrases, and compare how popular a search term is in different parts of the world. Google Trends can also be used to spot spikes in search volumes of certain keywords, which are often caused by real-world events.
In this article, we will discuss in detail how Google Trends can help you improve your eCommerce marketing. So let’s deep dive into the details of the topic.1. Utilizing Google Trends to find Hot Topics in your Industry
The world is now moving at a pace that each day there is something new to talk about. Trends change within a matter of seconds let alone days or months. Therefore, it is important that you are well aware of every ongoing trend in your industry. This is where Google Trends play the part. You can easily find the popular topics through Google Trends. Here is how:
Go to Google Trends
Step 1: Click on Explore from the Menu
Step 2: Select the Location you want to analyze. You can search for a whole country, state, or city.
Step 3: Choose the time interval you want. Depending on your requirements you can analyze topics that are currently trending or complete data of previous months or even a year.
Step 4: Select your category or Industry. For example, if you work in marketing then select marketing or food or so on.
Step 5: Explore and Analyze different search topics and queries related to your niche. You will find all sorts of data. You will have to do some work to filter out the data that is useful for your eCommerce business.2. Set Realistic Traffic and Revenue Goals
Many organizations set their quarterly sales goals for the coming year during annual planning. Time after time, different companies deplorably miss their targets during one quarter, before knocking the ball out of the park for the next one. This arises when goals are either perfectly averaged over four quarters or set before you have a good understanding of seasonal spending patterns.
The key is to set realistic targets that are achievable rather than aiming for something that is not feasible. Prior to setting targets, use Google Trends to tabulate seasonal data of your top-selling products. This method is better suited to eCommerce businesses that are more focused on bootstrapping their top revenue-generating product without having to include a large number of search phrases. (However, the more search phrases you include, the better you’ll be able to confirm what the data is telling you.)Source: Terakeet
For stores that sell a large variety of products throughout the year, it will be hard to use Google Trends to get a clear picture of seasonal trends at a higher level. The hack here is to use keywords that only an active shopper at your store would use. This way you can get enough data to analyze the seasonal performance.3. Sync your Calendar with Google Trends
An editorial calendar is as important as any other aspect of eCommerce strategy if not less. An editorial calendar lets you constructively manage your content by managing the timeline.
The seasonality of product searches emphasizes something that should be obvious: people have varied demands at different times of the year. They must investigate various pain areas, investigate various solutions, test various how-tos, and organize their approach to various occasions and holidays. They also have diverse emotions and motivations.
Search Google Trends for the themes you frequently cover to see when you should focus your content on them for the best SEO results. One technique you might do is to create evergreen pages but refresh the material prior to each new seasonal spike — this ensures that your page maintains its SEO equity while also providing up-to-date, pertinent content to site visitors. You can also look for patterns relating to upcoming events and holidays to get ideas for new material. To come up with topic ideas, try different inquiries and keywords in connection with the holiday.4. Understanding Your Audience
Google has evolved into more of an institution than a search engine as the most popular search engine. As a result, their search data is extremely reflective of public sentiment and interests. You may take advantage of this by learning about public opinion in your sector.
Use Google Trends to see how our industry’s perception has changed over time and where it stands currently.
Get started with Google Trends by learning the basics. In the search box above, type some key phrases that you believe indicate a difference in opinion and understanding of your sector. As shown in the graph below.
This graph will show you the search trends over a certain time interval for specific phrases compared to each other for a particular industry.5. Using Google Trends to find Paying Niches
Google Trends is an excellent resource for locating a rapidly growing market. You should modify your range from “past 12 months” to “2021-present” whenever you’re looking for a new niche. This allows you to monitor whether the volume of searches is increasing or decreasing. However, it also allows you to see seasonal trends in a single, clear image.
Consider the example of a skyrocketing product discussed below: Posture Corrector
You can easily observe clear growth during the last several months. We noticed a sharp increase in January, followed by a minor decrease in February. However, this does not rule out the possibility of profiting from sales. As a result, this popular product will need to be watched for a little longer.
On the other, if you analyze a more stable niche such as men’s fashion, you will observe that:
There are tiny dips in the graph, which can be seen clearly. The search traffic for this specialty, on the other hand, is quite consistent. It’s typical to witness some little dips or increases over the course of several years. However, Google Trends indicates that men’s fashion is a somewhat steady niche. You might be wondering what the peaks and valleys on the graph mean. These demonstrate the seasonal trends in search volume. There is an increase in searches from October through December, with a fall beginning in January. That isn’t to say you shouldn’t open a men’s fashion store in January; it just means you’ll get less website traffic at that time of year.
Now let’s consider a third example. How does a fading trend look like on Google Trends? Let’s consider the graph below for the keyphrase fidget spinner.
Until February 2017, there were almost no searches for “fidget spinners.” The product peaked three months later, in May. It’s apparent that in the first few months, there was a significant surge in attention. However, the steep drop since the top indicates that this is no longer a viable commercial venture to pursue.6. Thorough keyword research with Google Trends
Assume you run a business that sells women’s blouses. According to Google Trends, searches for this are increasing, which is a good sign. However, you must now determine which keywords to target, how to name your product categories, and how to optimize a blog article about women’s blouses. Take a brief glance at “Related questions,” which is located on the right side of the “Related Topics” section we just discussed.
There is a constant callout to color across all the queries. There are two listings for the color black in the chart above. White, blue, pink, and green can be found on different sites. For these cases, you would want to construct a color-based product category, such as “black blouses.” However, you may also use such keywords in the title of your product and on the product page. “Women’s shirts” or “women’s blouses” might potentially be added as a product category because they have a lot of searches and make sense for this type of clothing.7. Google Trends and YouTube Trends
While Google Trends is most commonly used to improve the online standing of your eCommerce store, you can also utilize it to expand your social media reach, particularly on YouTube. After searching YouTube for “fashion” videos, we discovered that the most popular ones used the phrase “fashion trends 2019.” So, let’s see what we get if we plug that into Google Trends.
The popularity of this search keyword increased in January. Naturally, the addition of the year to the keyword will make it a hot search term at the start of the year. We observed something intriguing after returning to YouTube and searching for “fashion trends 2019” in the search bar. Take a look at the following:
Each of the top videos was released in the year 2019. What makes this intriguing? Because vloggers (and bloggers) frequently post content before the new year to gain a jump start on visitors. However, we see that when content is produced in 2019, it scores fairly well in the top results.
So, if you’re planning to make a film about fashion trends in 2019, your best bet is to release it in January to take advantage of the data from Google Trends.
Let’s take a step back for a moment. Because we won’t know what the data for the remainder of 2019 will be, let’s look at the data for “fashion trends 2018” to see what we may expect in the coming year.
As a result, we can see that at the end of 2017, Youtube users began searching for the term “fashion trends 2018.” Then there’s that January increase we noticed in our 2019 graph. However, there are higher rises in March and September – immediately before summer and right before winter, respectively.
How can you make the most of the traffic during those times? If you have an email list, you may send an email in March and September to re-invigorate your video’s popularity. When Google notices that you’re pushing older video content, it’ll likely reward you with a higher ranking for your video, allowing you to earn more views. This method can also be used if you see that views on popular evergreen videos are dwindling.Final Thoughts on Using Google Trends
Experimenting with Google Trends is the greatest approach to fully utilize its capabilities. Experiment with various keywords, themes, and comparisons. Use a variety of timelines, categories, and locations. Keep an eye on the most popular searches. Become enthralled. The more you look, the more vital keyword information you’ll find. Make use of this knowledge to ensure that your website responds to whatever your audience is thinking about.
Why do you pick a book at a store or go for a movie?
It’s probably because you heard great reviews about it or you “opted in” because something about it caught your attention.
You’d go back looking for new releases of the book and the movie only if the author and the director are consistent in their efforts to give you the best work.
So, how different is a newsletter from this?
Honestly, not much!
A newsletter like a book or a movie is when an audience genuinely opt-in to hear from you because they find you promising, useful, and unique.
If your newsletter, like an interesting book or a movie, does not make the reader want to grab popcorn and fully indulge in the content, don’t bother writing at all!
Newsletters are not another task to be checked off on your to-do list.
You’ve got to have a lot of passion to be able to spin a story, sketch a screenplay, and make your newsletters a blockbuster hit!
Why Should Your Newsletters Be Read?
Before we delve into how to write a newsletter that gets read, let’s first find answers to why it should get read in the first place.
A magical three-step formula to an engaging newsletter is an attractive subject line, compelling email copy, and also measuring the success of your content to understand what works and what doesn’t.
The starting point to an email content that wants to be read is an attractive subject line. Here are some pointers on making your subject lines attractive:
Tap into customer interests. Base your subject lines on your subscribers’ last activity on your store, last purchase, tastes and preferences, and more.
Ex: If you have a food delivery app and see that a customer orders pizzas way too often in the nighttime, your subject lines should be something like this:
<First Name>, It’s almost dinner time, let’s order your favorite pizza
Based on what we just discussed, you’d know the key elements now! To summarize,
Attractive subject lines are just the tip of an iceberg, more like luring in your audiences for the real feast – your email copy (will be discussed later) and design.
So, what is a good design?
I cannot stress this enough! Whether your newsletter gets read or not largely depends on understanding your audience.
Needless to say,
Higher open rates
+ Better engagement
+ Monitoring the metric
= Email Newsletter Success
Your newsletters may reach hundreds of thousands of subscribers. But, if you want the email to be read, you should make the email sound like a personal one-to-one conversation rather than a lousy blast.
Phase-out generic content and add some pop, fizz, and pizzaz!
Here’s a good example from Lessonly. After I subscribed to Lessonly, I started receiving a series of emails from them based on my interaction. This is a great example of how to keep the tone friendly, conversational, light, and lifelike :)
Pro tips to make your emails look personal [Like a 2 am phone call to your BFFs] ?
Note? Don’t go overboard with this strategy as there’s a fine line between being friendly and creepy!3. Be useful and have solid takeaways
Newsletters are not a channel to load promotional emails.
If that’s the objective, I’m sorry to break the bubble – it ain’t gonna happen!
Emails are a great channel for you to connect with your customers, educate them, entertain them, solve their problems, hear about their appreciation and woes, and also promote.
It’s just a small piece of the pie.
Email Newsletters must be leveraged to optimize customer experience, heavily.
Think about it.
Your typical subscriber has an inbox flooded with emails. Ask yourself why should they take the time to open your email, read it, and take action?
They should do so because your newsletters cover the following:
There’s no marketing without emotions. Think about how Apple manages to get hundreds and thousands of customers excited about their launches.
Through teasers and keynotes, they trigger the emotion of excitement and curiosity and reap the benefits of massive sales on their launch day.
Similarly, your newsletters must also appeal to reader’s emotions for them to connect with you.
Let’s look at some trigger words to instill emotions in your newsletters.
How to map the emotions with your objectives?
The foundation to getting your newsletters to read is segmenting your audience. This is a crucial step because people read only when they are relevant.
Imagine opening your newsletter by checking upon your subscriber who lives in Newyork regarding a recent storm that happened in California.
You’ll look like a bot that the user wants to unsubscribe from with no second thoughts.
Don’t be vague and generic with your segmentation as rightly pointed out by Marketoonist.
On what basis should you segment your subscribers?
Depending on the nature of your business, the segmentation goals may widely vary!Wrapping Up
When you put in a lot of effort and have the drive to make your newsletters the talk of the town, I’m sure you can see a lot of ROI from it,
But, more often than not, the interest tends to slowly fade away and the quality of the newsletter starts to dwindle.
You have to constantly make efforts to ensure that your newsletter gets read and engaged with.
Spend time on writing a kickass copy and as far as the design, mobile responsiveness, and layout are concerned you may want to consider some good tools.
There are tools for email newsletters like BayEngage, Hubspot, and Mailchimp. You may want to consider some alternatives too!
I hope these tips come in handy!
If you have any other tips, do share them in the comments and I’d be happy to chat!
Now it makes no sense to think about whether it is worth developing a corporate website design to create your own representation on the Internet. 6-7 years ago it was obvious that this direction was the future.
Although there are still skeptics in small businesses who think that it is too early for them to start, or owners of large companies, where things are going well without any Internet.Tips to Grow Your Small Business Website Define Tasks and your Target Audience
Many articles about marketing and online promotion begin with the stage of working out the target audience, i.e. future buyer/client: what interests them, what type of information they perceive better, what nuances are more important, etc. The content of an online youth clothing store is different from a retirement insurance resource.
In addition, the approach to developing websites for small businesses depends on the tasks set. When you need to sell one special product, it’s best to create a one-page landing page. With a wide assortment, you will need a larger store with the appropriate functionality. Someone prefers the creation of thematic portals, where, among other things, they offer their services/products. Each project must perform certain tasks that need to be assigned to it.Hosting and Domain
Even if your money is tight, don’t go for free and cheap hosting. The server that will host your site must be reliable and of high quality – security and speed are important factors. In the future, all this will pay off due to an increase in the number of customers, advertising sales, etc. Try to host the project on a server located in the country of the main target audience.
When creating a corporate website, it is better to choose a domain name that is identical or at least consonant with the name of the company. If the option with the brand is busy, then you can pick up something suitable for the topic from your field of activity, for example, “toy store”, “apartment rental”, etc. For resources for large cities, the name of the settlement is often included in the domain. Or try to use a different domain zone, although it is recommended to choose the one that is popular in your country.Choosing a CMS, Self-Development
At this stage, several interrelated questions arise. The main ones are two:
For complex corporate portals, stores, and projects with unusual volumetric functionality, it is better to entrust the work to the appropriate specialists. You can look for a programmer with good reviews on the top freelance exchanges or contact the web studio. The first method is cheaper but more troublesome, the second is a little more reliable and more expensive. By the way, if you are not faced with a difficult task, and you are well versed in some CMS, spend a few days on your own development.
You can also be involved in supporting the project yourself in the future. The main thing is that this should not be at the expense of business development. Let’s say you understand tea culture and can talk about it beautifully, effectively – such articles will work better than dry notes of copywriters. Although for large online stores with a huge assortment, it is more efficient to outsource texts and content to hired employees.
As for the engine of a business site, the choice depends partly on the required functionality. There are special solutions for some tasks, for example, for online stores, such as OpenCart, WooCommerce. And, if you want to make a thematic blog, then it is better not to come up with WordPress. Some platforms are suitable for different situations – the same WordPress, Joomla, Drupal can be used to create corporate websites.Business Website Design
The appearance of the resource should correspond to the content and its focus. If you need to create a corporate website in the classical sense, then a strict minimalist design is quite enough here. For specialized firms, you can think of something more interesting: for example, when a company sells luxury mansions and real estate, it is desirable to emphasize the effect of luxury in the template; and in tourism projects, it is logical to insert graphics related to vacations, travels, etc. Try to create the look your potential client expects.
At the same time, you need to try to make web designing as clear as possible, not to complicate it with unnecessary elements. Information should be easily accessible on the page, overloading has a bad effect on conversion. Choose one color scheme and several font sizes.
If we are talking about creating a small business site, then, as in the case of hosting, we must be prepared for certain costs. Your best bet is to skip the free templates (at least for security reasons). There are a lot of affordable premium themes online now.Adaptability
Nowadays, the design of a business website and all its functionality must necessarily work well on mobile devices. Firstly, more and more people make purchases online, and secondly, even to obtain information about goods or services, they often use smartphones. The lack of the correct adaptive version can lead to the loss of potential customers, indicate the lack of professionalism of the developers, and negatively affect the SEO parameters.Convenience and Speed of Work
Both of these nuances affect the final impression of visiting your web project. Page loading speed is important not only for user experience but is also one of the ranking factors in search engines. Buying high-quality performance hosting and optimization of the engine will give a good result.
As for usability, try not to overload visitors with unnecessary information. You can even remove unused elements from the page, such as social media buttons and other widgets if they are not very useful. Make simple, clear navigation – create an effective top menu, a quick return to the home option, and a search box. The users should easily get to any pages of interest and see only what is really useful to them.Feedback
When creating corporate websites of any complexity, it is imperative to add contact information on the pages. Include phone numbers, addresses, email, links to social profiles, etc. The more data, the higher the trust. Often this information is placed in the header of the site. The users should be able to contact you quickly and easily. For convenience, it is desirable to make an active link to the phone number in an HTML template.
It is also recommended to introduce a feedback form – as a rule, it is located in “Contacts” or in the footer. Sometimes there are situations when you cannot write to Email or call, and such functionality allows you to send a message in any case. You can also supplement the project with an online consultant or a callback order button.Support / Updates
After the completion of the work, the client receives a ready-made engine (admin panel) for managing the web resource and must continue to develop it. Somewhere around 27% of corporate websites for business update their project less than once a year! Outdated information can scare your customers away. It is bad when a user comes to you and, for example, sees news for the year before last, and an even earlier date in the footer.
The same goes for functionality. If the page contains a feedback form or comments are open, you need to constantly review new entries and respond to them. Plus, try to adhere to modern technologies and current trends in web development for your project: parallax effect, hamburger menu, new CSS chips, work to improve performance and conversion. Additionally, marketers are advised to create a blog to publish useful notes and at the same time show the presence of life on the site.Promotion and social networks
Of course, the process of creating a corporate website for your small business should imply its further promotion. Without this stage, no chic design, fashionable selling texts, and various chips will make sense. Consider this factor when setting your budget.
If you are very limited in money, then at first you can save on design and functions – to make the project a little simpler, and then scale it up as income is received. This is especially true when you decide to create a website for a business in an unfamiliar new niche or are a budding entrepreneur. Personally, it would not recommend spending, for example, 90% of your budget on beauty/functionality, and leaving 10% for promotion.
Nowadays, social media networks can be separate full-fledged sales channels. This is especially true in the areas of clothing, fashion, gifts, food, and others, where you can attract the attention of users with the help of colorful pictures of products. There are many tricks and tricks for promoting brands on Instagram, just like for any other social network. First, focus on 1-2 services that best suit your target audience.Wrapping Up
So, this is how you can create a website for your small business. The points mentioned above need to be considered if you aspire to be on the top of the list of the business person. Taking support from a web design company is also worth it.
Hopefully, this article has given you the desired information. If you have some queries then do let us know in the comment section below. Thanks for reading!
Email marketing is one of the most efficient marketing methods in all sectors. Business owners utilize it to build better relationships with subscribers, demonstrate their brand to consumers, and offer their loyal followers discounts and promotions.
91% of marketers questioned indicated that email was the most crucial way to reach their audience.
Email marketing efforts usually experience an engagement rate of 22.86 percent might have something to do with that amount.
Compare this to the average 0.6 percent rate for social media, and you can easily understand why many companies utilize email to reach the target demographic.
This article might help if you struggle to build a better relationship and trust with your fans.
To develop the kind of email marketing that generates sales, meticulous strategy and design are necessary. Please remember these principles while crafting your next emails:
Your message and email type are essential aspects. You have to provide your clients a cause to open their email, read their message, and visit the website.
Here are five strategies to improve your sales using email marketing.Share the arrival of your new products.
You have an excellent opportunity for reaching customers with a new shipment of items. By letting them know about your recent arrivals, you may drive more traffic to your site.
If you get shipments consistently on a specific day of the week, consider sending a weekly email showcasing your current products.
Abandoned cart emails are emails sent to reengage consumers who have abandoned products without checkout. According to a study by 500 world’s biggest companies, over one-third (29.9%) of abandoned cart emails opened to re-sale by abandoned clicks (44.1%).
Time is the essence: cart abandonment emails delivered within the first hour of abandonment are most effective in our experience. To leverage this tip, start a campaign to send an email immediately after the cart is abandoned.
No matter why customers leave their carts, you have an excellent opportunity to get them back to your website.
Abandoned cart emails are both an art and a science. To find the sweet balance, you need to constantly optimize and experiment utilizing your data and find the perfect text, email design, suggestion approach, and incentive.
Cart abandonment may be an unavoidable fact in the online world, but emails may be a helpful tool to get rid of and increase sales.Leverage discount codes or announce a sale
A promo email is a form of email used by companies to advertise their products, services, deals, and promotions.
In general, promotional emails are intended to convert subscribers into clients and clients into brand advocates instead of transactional emails informing consumers about their purchase or account information.
Promotional emails can take several forms, including a weekly newsletter, promotional emails, emails for customer retention.
To make your email conversions easier, writing high-converting promotional emails is essential. Let’s examine how with one promotional email type, you may accomplish multiple outcomes at a time.
Consistent value through email is an integral part of the lead generation process.
Determining which topics your clients would like to hear about and offering instructional content on these topics may be an excellent way to position your brand as an information source, creating intellectual leadership throughout your sector.
Each brand needs consumers to be educated. However, it is crucial to learn how to do it in the proper method. It is necessary to identify what your consumers would want to hear about and when.
Pro tip: occasionally ask for replies in your emails. (For example, after sharing information or a tip, ask recipients what else they’d like to learn about.)
According to Zach Grove, Growth Advisor and early employee at email marketing tool Drip, replies can help your emails get opened and seen.
“When email providers like Gmail see recipients replying to your emails at a high rate, it signals: ‘these emails are relevant and welcome.’ This helps keep you out of the spam folder and Promotions tab to ensure that your deliverability and open rates stay high.
No matter how unique your emails are, it won’t matter if people aren’t seeing them.”Upselling and Cross-selling through emails
Cross-selling is to recommend customers products based on their past purchased products. Cross-sell emails are an example and one of the most profitable marketing methods that e-commerce businesses underestimate.
Cross-selling allows brands to generate new revenue, which is essential to increase the order’s average value and grow a company.
It’s a much easier way to improve the results of your email marketing campaigns, as the relationship with your customers is already there. It doesn’t take much to persuade prospects to buy from you repeatedly with well-crafted promotional emails that use powerful words.
Upselling is the strategy that includes other goods that are tailored to the needs of the consumer.
The goal is to encourage customers to add a limited product to their cart. Retail products usually cost significantly lower but can generate added value over time when sold regularly.
As a brand, you must study your client base and how complementary goods will value your customers before contemplating a plan for cross-selling and upselling.
Customers buy from companies with which they trust and have a pleasant experience, making selling to existing customers easier. If this shopping cycle is correct, you may acquire the most incredible lifetime value from each client, resulting in your sales increase.
In thinking of email marketing, we frequently think of our consumers’ immediate communications. The reality is that successful email marketing takes more than a compelling title and solid content.
You need to ensure you distribute your emails to your subscribers, offer tailored content and continually send unique information to your audience to improve customer retention.
These 5 tips are everything you need to start scaling your business and increase your revenue. Take some time to experiment with these strategies and monitor what works for your business.
Create a schedule and work with your data to ensure that your campaigns perform the best.
Until the next one, keep sending.