News dév web

Habits of Successful HR Departments

Noupe.com - 12 mai, 2022 - 10:22

Great HR departments do a little of everything— they coordinate with the CEO on salaries and hiring, pick out the snacks in the break room, help the new hire who’s relocating find a house, and a lot more. They’re the architect of the company’s culture, a sympathetic ear for the kid in Marketing who’s having a bad week, and often the only thing protecting employees from their horrible bosses.

So how do they do it? Like any kind of success, HR success is built on habits. Let’s go over some of the habits that can make — or break — your HR department.

Culture is key

So much of an HR department’s work depends on company culture. A healthy, well-defined company culture only needs a light touch from HR, while an ambiguous or unhealthy one is going to generate friction, discontent, and inefficiency — making everyone’s job a lot tougher.

So how do you define and build a company culture? First, you have to understand the values, goals, and beliefs that define the company. If you’re a tech company, maybe you want to chase innovation and disruption; if you’re a real estate company, maybe you’re trying to save sellers and buyers money. This is where the company’s vision and mission statements come in. These documents are like a country’s constitution; they lay out the rules and structures. 

Once these are defined, HR’s job is to make sure these values are built-in to everything they do. For example, hiring impacts company culture — candidates should be evaluated on their ability to add to the company’s existing culture and share a similar vision.

Get leadership on board

It’s a lot easier to build a thriving company culture when you’ve got buy-in from the top. A savvy HR department works closely with upper management to coordinate on company policies that reflect company values, as well as peripheral issues like compliance. A supportive and unified front from management will make sure things run smoothly, and encourage buy-in at the employee level.

Listening solves a lot of problems

When employees come to you to complain, always listen to them — and listen well. Often, employees will tell you exactly where the friction points and problem areas are in your workplace, essentially helping you do your job. Whether it’s just one or several employees sharing a complaint, be mindful of the long-term ramifications of not taking action. It serves a company well to engage with employees’ pain points regularly to maintain employee wellness and prevent burnout.

On the other hand, sometimes employees just want to vent. In these cases, listen, sympathize, and acknowledge. You may not need to take any further action; often, the mere act of listening is enough to dissipate an employee’s discontent and prevent the situation from escalating. Be sure to ask employees what a solution looks like for them.

Remember that rules are made to be broken (occasionally)

Which philosopher said, “there can be no justice without exceptions”? Whoever he was, he must have worked in HR. While one of HR’s most important responsibilities is to enforce company policy, a smart HR executive knows when to bend the rules and make an exception. Employees don’t like to feel subject to arbitrary, inflexible authority, and in times of high stress, like product launches or right before big deadlines, a few small exceptions can cultivate a lot of goodwill.

That being said, every company has fundamental policies that, if broken, should always lead to consequences. A smart HR executive knows when to make an exception and when not to.

Keep an eye on the big picture

Successful HR departments don’t restrict themselves to reductive definitions of HR— the minutiae of hiring, payroll, culture, and training. While those are all vital to the smooth functioning of a company, a great HR department has the vision to match the company’s. 

That means you should have a general understanding of how each level of the company operates, who its most important clients and customers are, the various products and services offered, and even an idea of the market landscape. The better you know the company, the more effectively you can help achieve your collective goals. And exhibiting this kind of deep knowledge is one of the most effective ways of exhibiting your department’s value.

Don’t withhold praise

Company culture exists to produce positive outcomes — so when you see those positive outcomes happening, make sure you acknowledge them! Your top sales leaders may be raking in the commission, but a pat on the back from HR is arguably just as meaningful for their job satisfaction.

Praise makes employees feel good, drives their motivation and morale, and lets them know you notice their good work. It draws a straight line between company culture and its benefits — for everybody. Acknowledging employee accomplishments with praise is the secret to turning your company culture into an organic, self-sustaining organism.

Act as a role model

The best way to encourage positive employee behaviors is to demonstrate them yourselves. Employees look to HR for leadership, so HR professionals should make a conscious effort to embody the behaviors and values they’re trying to cultivate. 

On the other hand, if they fail to exhibit the behaviors they’re trying to encourage, they could seem hypocritical — and employee morale and buy-in will surely remain low.

Don’t overlook your fellow employees when hiring

When a position opens up, always begin your candidate search internally. This is important for two reasons.

One, your employees will notice if you begin your search externally. It will make them feel that you don’t value them and that you don’t have their interests in mind. This can hasten talent loss. On the other hand, if they feel appreciated and have a sense that there’s the possibility of upward mobility, you will retain that top-quality talent.

The second reason is that, unless you’re looking for a candidate with very specialized skills that can’t be found within the company, your best candidate is almost certainly in-house. If you’ve cultivated a strong company culture it’s extremely unlikely that anyone from outside the company will have a better appreciation for and understanding of that company culture than someone who’s already under the same roof. 

Hold everyone accountable

The other side of praise is accountability. Just as employees who exemplify or uphold company values deserve recognition, ones who undermine policies or break regulations should be held fully accountable for their actions. Your workforce will notice when you let a transgression slide, and if they sense you’re not committed to a rule or policy, it will be hard to make them respect it. 

Accountability especially applies to upper management. If employees sense there’s one standard for the employees, and another standard for management, morale will quickly decline.

The post Habits of Successful HR Departments appeared first on noupe.

Catégories: News dév web

How Fast is Your Landing Page? Why Page Speed Matters and How to Improve It

Noupe.com - 11 mai, 2022 - 15:16

A slow-loading page is not just frustrating– it also directly impacts advertising conversions, bounce rate, user experience, and engagement. 

According to research conducted by Portent, the first five seconds of page-load time have the highest impact on conversion rates. The study also found that the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.

Page speed is also a primary ranking factor in Google Search, and its importance to your site’s SERP positions is paramount. In 2021, Google rolled out the Page Experience update to enhance its algorithm, drawing even more attention to the importance of a fast-loading page. 

These facts make the significance of fast-loading pages undeniable, especially when coupled with Google’s Mobile-First Indexing, which considers mobile sites before desktop sites for indexing and ranking. 

So, what exactly is page speed, and why does it have such an important impact on almost all aspects of your landing page and website? Let’s find out. 

This post will break down the importance of a fast-loading page, how fast your page should be, what slows it down, how to measure page speed, and ways to ensure a fast-loading page.  

Why page speed matters

By definition, page speed is a measurement of how fast the content on your page loads. It can also be referred to as “page load time,” i.e., the time it takes to fully display the content on a specific page. 

Page speed matters because the average users nowadays have dwindling attention spans. This makes it harder for advertisers to convince prospects to consider their offer—it becomes nearly impossible on a page that doesn’t load fast enough. 

So, how fast is a fast-loading page? 

What is a good page speed? 

Though common practice dictates it should take less than 2 seconds for your page to load, there is no absolute “good page speed” number. The page speed depends on the type of page you have and how you measure it. In some cases, the important factor is time to interactive (TTI). For others, it’s the time it takes to load the first bits of content (FCP). 

According to Microsoft speed specialist and computer scientist Harry Shum, a 0.25-second difference in page load time—faster or slower—is the magic number that gives brands a  competitive advantage.

When Mozilla increased its page speed by 2.2 seconds, Firefox downloads increased by 15.4 percent, translating to 10 million more downloads per year. Also, Walmart saw a 2 percent increase in conversion rates for every 1-second improvement in page load times.

The bottom line–the faster your landing page loads, the better. If you want lightning-fast pages, you need to optimize all elements that slow down your landing page. 

Why is your page slow? 

These are the common culprits that may be slowing down your landing page. 

  1. JavaScript issues. JavaScript plugins help add dynamic content to your pages. But when incorrectly implemented or overused, JavaScript can result in a significant delay in page load times.
  2. Too much flash animation. Flash makes your landing pages more interactive, but it can also slow down your page load speed. The bigger the Flash file size, the more it will contribute to your page speed issues.
  3. Unoptimized images. Beautiful, high-resolution photos may look impressive, but they require lots of bandwidth to load. However, image size isn’t the only issue– file formats can impact your site’s images’ loading time. 
  4. Large media files. Loading large media files is challenging for mobile devices. Large media files always take longer to load on smaller devices and mobile networks.
  5. Too many HTTP requests. Whenever a user comes to your page, the web browser sends a request to your website’s server for information on the page. This file may contain text, images, or multimedia elements. When the server has fewer HTTP requests to make, the faster the site can load. 
  6. Lack of caching techniques. Caching allows you to store frequently used data points in the ”cached memory.” The cached content gets served from the cached memory on subsequent requests, speeding up the entire data retrieval process.
  7. Bulky code. Bulky code, full of excessive white spaces, lazy inline CSS, empty new lines, inline styling, and unnecessary comments, make your website stylesheet unnecessarily larger and slow down your page.
  8. Too many plugins. Every plugin on your page initiates separate file requests, which can slow down the load time. Too many plugins can delay loading time and lead to crashes or even security breaches on your site.
How to check your landing page speed? 

To perform a full landing page speed audit, you can use the following tools. 

  1. Google Mobile Speed Score. The Score lets you quickly see which landing pages provide a fast mobile experience that may require your attention. Mobile speed score ranks mobile landing pages on a 10-point scale.
  2. PageSpeed Insights. The free Google page load speed tool gives recommendations for page speed improvements and scores your page from 0 to 100 points. The higher your score, the more optimized for speed your site is. A score above 85 is a positive indication that your page is performing well. Anything lower indicates you have some work to do. 
  3. WebPageTest. The open-source website performance monitoring tool allows you to test connection throttling and run customized tests. You also can save and view your test history later if you create a free profile on the website. 
How to create a seamless, fast-loading landing page experience

To get visitors to move beyond the ad click and convert, marketers need to create a seamless landing page experience. 

Google recommends using Accelerated Mobile Pages (AMP) to create pages because the framework provides a faster, smoother, and more engaging mobile experience. 

What is AMP?  

AMP loads quickly because it’s designed for speed. Browsers have an easier time interpreting AMP HTML because it’s more streamlined and is specifically designed to help developers avoid common coding issues that lead to slow page loads.

AMP pages can also be served directly from Google AMP Cache. Whenever possible, Google will choose to serve the cached copy of the landing page, ensuring the page loads fast. Your AMP landing page can load from your web server when unable to serve from cache (due to feature incompatibility or other technical reasons). Although this is not as fast as serving from the cache, it is still much faster than the average non-AMP landing page.

Though AMP landing pages typically load 85% faster than the average page, the framework has Javascript and CSS limitations. This is not the case with Instapage’s Thor Render Engine™.  

What is the Thor Render Engine™?

Instapage’s Thor Render Engine is the platform’s proprietary back-end technology that ensures your post-click pages load quickly so you never lose a lead to slow-loading pages.

The Thor Render Engine delivers 3x faster-loading landing pages without Javascript and CSS limitations, so you can easily capture visitor attention with responsive lightning-fast landing pages.

The best part is that you don’t need to do anything because the Thor Render Engine works silently behind the scenes to make your pages lightning fast. To create an optimized, personalized, fast-loading page, all you need to do is sign up for Instapage—the most advanced landing page platform. 

Conclusion 

Don’t miss out on advertising conversions and a high return on ad spend because of slow loading pages. Utilize solutions that allow you to create seamless, fast-loading landing page experiences for all your offers.

The post How Fast is Your Landing Page? Why Page Speed Matters and How to Improve It appeared first on noupe.

Catégories: News dév web

4 Ways IMS (Inventory Management Software) Can Benefit Your Business

Noupe.com - 10 mai, 2022 - 15:36

Without any of your inventory moving out for sale, you will see no money coming in from your current stocks. Beyond this concern, it is also important to track your inventory levels and make sure you have enough to sell to your customers. Striking a good balance between the supply and demand of your inventory is extremely crucial if you want to stay in business for the long term.

However, taking control of hundreds of inventory and equipment across various locations is no easy feat. Without a proper inventory management system in place, it’s almost impossible to keep track of all your warehouse and supply chain operations in real-time. Monitoring the number of raw materials that you have, as well as the unfinished goods and ready-to-sell items, becomes twice as challenging if you do not have the right tools for the job. 

Poor inventory management leads to many inefficiencies that can cripple the performance of your business. Whether you have too little or too much inventory, improper inventory management can cost you time and money, negatively affecting your bottom line and business growth. For every hour that your business experiences a downtime, you may lose around $140,000 to $5 million

So if you think your inventory practices are no longer efficient and unable to keep up with demand, implementing an inventory management software system is a great way to turn things around.

What Is an Inventory Management Software?

An inventory management software is a piece of technology that helps you monitor inventory levels, orders, sales, and deliveries. It is a helpful tool that automates many aspects of inventory and warehouse management, such as tracking inventory, managing reorders and keeping your accounting data updated. With an inventory management system, you can manage and organize your inventory across multiple warehouses with ease.

Inventory control is one of the most important features you’ll find in an inventory management system. This allows you to categorize products by type, SKU (or serial number), and location. In turn, you can easily search, filter, and view products to ensure you have enough stocks and can reorder supplies as necessary. Inventory management systems also help you audit data and generate reports in real-time. 

Most inventory management systems today are cloud-based, which means your data is stored in the cloud and is constantly updated. This allows you to track your inventory as they come in and out of your storefronts and storage facilities. Mobile-optimized solutions also allow you to access your warehouse activities from your mobile devices, enabling you to remotely manage and organize your inventory. As a matter of fact, 67% of warehouses now plan to take advantage of mobile devices to accelerate inventory and warehousing operations.

Benefits of an Inventory Management Software Photo by Pickawood on Unsplash

Knowing how much inventory you have is critical for every aspect of your business. Aside from keeping track of your inventory levels, there are more ways by which inventory management software can benefit your business. Here are some examples:

Automated Inventory Management

One of the biggest benefits of inventory management software is the automation of your inventory control processes. Instead of manually entering data and recording every action that takes place in your inventory, inventory management solutions do all these things for you. These systems provide you with more accurate, efficient, and insightful inventory data, allowing you to save more time and optimize your processes.

Given the benefits of automation to inventory and warehouse operations, it comes as no surprise that the warehouse automation market is estimated to reach $37.6 billion by 2030, according to a report by BusinessWire. This data reflects the demand for inventory automation systems, which is driven by a need for more rapid deployment and greater efficiency of inventory practices. At this rate, the inventory automation systems are likely to capture a significant market share compared to the traditional methods. Moreover, USPs such as AI  incorporations and efficiency will drive considerable market shares. 

By automating your inventory processes, you can avoid the risk of human error from manual data entry, saving you the time and money that you can potentially lose as a result of any mistake in your inventory operations. An inventory management solution allows you to automate everything, from dropshipping to backorders, stock replenishment, partial fulfillment, and inventory counts to customer tagging and order invoicing.

Prevent Stockouts and Overselling

For growing businesses, stockouts and overselling are major challenges. Based on a report by RetailDive, retailers lose over $1 trillion every year from stockouts alone. Shoppers often encounter out-of-stock items after three shopping trips from the same brand, resulting in profit losses for many retailers.

Implementing inventory management software can help you prevent this scenario. The app lets you take control of your inventory count, enabling you to see which products are still in stock and which ones need replenishment. It also ensures that you have just the right amount of supplies to avoid overstocking. In this way, you can easily meet consumer demands while at the same time delivering financial elasticity to your business.

Aside from those, proper inventory control gives you better visibility of the complete lifecycle of your inventory items, from purchases, reorders, and shipping to warehousing, storage, turnover, and loss prevention. An inventory management system helps you manage the flow of raw materials, goods, and services up to the point your customers receive the items they ordered and consume the goods.

Systematic Inventory Tracking

An inventory management software also helps you to categorize and track your products by SKU, type, or location. This allows you to group similar inventories together and keep them in an organized location, making it easier for you to locate products. By systematically arranging your inventories, you can easily determine which products require reordering and generate sales data for every item that gets sold. 

Furthermore, inventory management systems improve your inventory tracking operations. These tools allow you to monitor every single one of your inventory throughout its entire lifecycle—from the moment it enters your warehouse to the time, it gets sold to your customers. This means having access to each product’s location in your storeroom, relevant sales, and purchase orders, as well as the total number of all available stocks for the same product.

Batch tracking is also a powerful functionality of any good inventory management solution. This system allows you to the group and keeps track of all items that share similar properties. Moreover, batch tracking helps you track defective items back to the batch where they belonged. From here, you can inspect other items from the same batch if they have similar defects, allowing you to ensure the quality of your products before they get delivered to your customers. 

Improves Inventory Planning and Forecasting

Inventory management software products have the capability to use past data, trends, and known upcoming events, such as holidays and peak seasons, to help you predict the estimated amount of inventory levels needed for a future period. This ensures that you have enough products to fulfill customer orders without running the risk of stockouts or overstocking unnecessary inventory ahead of time. 

Through accurate inventory forecasting, you can easily identify trends and patterns in consumer behavior, allowing you to adapt to dynamic conditions and meet the demands of your customers. On top of that, inventory management systems provide you with replenishment of data, such as the timing, availability, and delivery speed of your inventories. This helps you meet the right amount of inventory levels based on inventory goals, supply, and demand for a certain period.

Harness the Power of Inventory Management Software

With all the benefits outlined above, it’s clear that inventory management systems have the power to transform your business and maximize its potential to generate more sales. Implementing the right software product can help you manage and track inventory within your facility and overall supply chain, leading to higher productivity and better profitability for your business. As such, inventory management software can bring all aspects of your inventory operations into one cohesive system.

The post 4 Ways IMS (Inventory Management Software) Can Benefit Your Business appeared first on noupe.

Catégories: News dév web

7 eCommerce Lead Generation Tactics for 2022

Noupe.com - 10 mai, 2022 - 14:02

Today, more buyers shop for products online. 

According to Statista, over two billion people bought products or services online in 2020, and e-retail sales grew past $4.2 trillion worldwide.

Luckily, this is an opportunity to increase your eCommerce sales and profits.

How can you turn these shoppers into your customers? 

By first converting your website visitors to qualified leads.

If you execute this step effectively, it becomes easier to nurture your leads and convert them to customers. But, first things first, how can you capture more leads for your eCommerce store this year?

In this post, I’ll show you 7 eCommerce lead generation tactics that work well in 2022.

Why Does Lead Generation Matter in eCommerce?

Before we go into the tactics, why does lead generation even matter for your eCommerce store? What are the potential benefits you stand to gain?

Here are 5 of them:

You have access to buyer’s information

When you acquire leads, you’ve obtained details such as: 

  • Name 
  • Email address
  • Phone number
  • Address
  • Gender
  • Product preferences

With the stiff competition among eCommerce stores today, having information about your potential customer can provide an edge to convert an individual into a customer.

These pieces of information will help you create relevant offers that can convince your prospects. 

Again, buyer information can help you determine the right time to send offers to them. 

Acquire more feedback

When you capture a lead, one of your aims is to understand that lead. 

And to achieve this, you need to acquire as much information as possible from them.

Through interactions with your leads, you’ll obtain information about their favorite products, their pain points, budget, and more. This feedback gives you the ability to improve your service and capture even more leads in future marketing campaigns.

It becomes easier to track marketing results

In some cases, shoppers browse through your store and buy products without leaving their information. This can make it difficult to know how effective your marketing campaigns are.

By generating leads, you’ll have an objective number of your audience size. 

While running marketing campaigns, you can easily track results based on the number of leads you have and how they progress through the sales funnel.

Increases your chances of boosting sales

Since you have leads in your marketing system, you can create personalized marketing sequences to convert those leads into customers. 

Through your interactions, you’ll understand a lead’s preferred marketing channel and connect with them on those channels.

Furthermore, the knowledge you have about leads over time helps you recommend the right products to each prospect. 

As a result, you’re likely to improve sales compared to sending your whole product catalog to a lead.

Increases website traffic 

During your interactions with prospects, you’ll often share website links for them to check some pages. Whether you’re trying to educate your audience or promote an offer, directing them to your website pages will provide all the information they need at different stages of the sales funnel.

Due to these campaigns, you can get more valuable traffic to your website. 

Effective eCommerce lead generation tactics

Now that you know why lead generation is a must for your eCommerce store, you probably want to generate more leads. 

But it’s not an easy task. For instance, stats have it that 61% of marketers rank lead generation as their number one challenge. 

Nevertheless, you have to engage in this activity and do it successfully. So, what are lead generation tactics you should consider using in your marketing campaigns?

1. Use a lead magnet

Think about it, your inbox is crowded. Likewise, your website visitors’ inboxes are crowded.

This makes people reluctant before giving out their personal information. Of course, you intend to provide value to your subscribers after they sign up.

To most visitors, however, that’s insufficient. You have to provide value right now. 

That’s why using a lead magnet can increase the number of eCommerce leads you generate. 

For eCommerce stores, some common lead magnet ideas include:

  • Discounts
  • Free shipping
  • Giveaways
  • Shopping guides

Here’s a popup from Old Navy promising a 20% discount for its visitors:

Beyond that, the clothing and accessories company also promised information about new arrivals and exclusive sales. These are lead magnets that can convince a visitor to enter their email address.

While using a lead magnet, you have to observe some best practices. First, the lead magnet has to be relevant to your audience.

For instance, a discount offer is more attractive to a shopper than telling them to subscribe to your latest blog posts.

Therefore, a discount will be more effective as a lead magnet than promising to send newsletters.

Another point to keep in mind is that the lead magnet should be helpful within a short time. If potential leads don’t need your lead magnet until 3 weeks, then it will have a weaker pull.

2. Use exit-intent popups

Since shoppers now have so many choices, they might compare offers on 4 or 5 websites before deciding where to buy. 

Apart from that, shoppers may have other reasons to abandon your website.

And sometimes, when they leave, they never come back.

Whatever reason they have to leave your site, you can use a popup maker to create exit-intent popups to bring them back. 

And if they’re on your checkout page, you can turn the leaving shopper into a customer.

Even if they end up leaving your website, exit-intent popups allow you to acquire their details for future contact.

Here’s an exit-intent popup example from Minimum, an eCommerce store:

Source: Sleeknote

Through this exit-intent popup, Minimum captured 9,362 leads they would have probably lost.

3. Optimize your pages for valuable keywords

A lot of times, shoppers begin their buying process through a Google search.

If your website content shows up among the results, you have a chance of attracting visitors and converting them to leads. Otherwise, you’re losing potential leads.

Now, the first step to content creation is by optimizing your pages for keywords you want to rank for. 

What keywords are your potential customers using on search engines?

You can discover keywords and group them based on different search intents. 

These include:

  • Navigational keywords: these are keywords used to find specific brand pages e.g. Shopify login page.
  • Informational keywords: these are keywords used to find information about a topic, product, or service, e.g. how to identify original calf leather.
  • Commercial keywords: these are keywords from searchers who will likely buy in the future but have not settled on a product e.g. best TV set.
  • Transactional keywords: these are keywords searchers use when they’ve decided on a product to buy e.g. buy brogue shoes in Boston.

These keyword groups allow you to target potential leads at different stages of the sales funnel. 

That said, you can’t perform adequate keyword research without the right tool.

Some popular keyword research tools today are SEMrush, Ahrefs, Ubersuggest, keywordtool.io, or any of these alternatives to SimilarWeb.

Once you discover the keywords potential customers use, you can optimize your page for those keywords.

Optimization includes tasks such as:

  • Adding target keywords to parts of your pages such as URL, title, subheadings, and more
  • Ensuring your page content meets the search intent of the searcher 
  • Increasing your website speed
  • Making your website mobile-friendly
  • Having a simple website structure

Apart from optimizing your pages, you should also perform off-page SEO tasks such as building backlinks to your pages and guest blogging.

4. Optimize your landing pages for optimum conversions

Landing pages are one of the most potent tools for generating leads. In most cases, you can create landing pages specifically for marketing campaigns.

Whether you’ve created a social media or search ad, you’ll direct clicks from them to your landing pages. 

On this page, you have to present an offer that is convincing enough for visitors to submit their details. 

Furthermore, you can use psychological concepts such as social proof, fear of missing out (FOMO), scarcity, and more.

Some elements you need to optimize on your landing page include your offer, page copy, background image, CTA text, CTA button color, and more. 

Beyond that, your landing page should be congruent with your ad. 

That is, your ad design and eCommerce offer should be similar to that on your landing page for continuity. 

Another vital part of optimizing your landing pages is performing A/B tests. 

With A/B tests, you can compare two variations or more of your landing page to see the one with the highest conversion.

However, to run effective A/B tests, you should only test a single element of your page. This way, you’ll easily identify the change responsible for your increase in conversions.

Some A/B testing tools you can use to track user behavior and perform A/B tests on your landing pages are VWO, Optimizely, and Crazy Egg.

UK Tool Centre, an eCommerce store, removed filters from its woodcare product page. 

Through this optimization, the store achieved a 27% increase in engagement on its product page.

5. Create search ads with sitelink extension

For your eCommerce store, there are many product categories your customers want to browse. 

When you create PPC ads, the sitelink extension allows you to add page links below your ad.

For instance, if you’re running PPC ads for a keyword such as “men’s shoes,” you can link to a landing page that contains a selection of men’s shoes. 

But below the result, you can add sitelinks to different types of shoes.

In this situation, the searcher may see a category that interests them. Consequently, you increase the chances of a searcher clicking through to your website. 

Here’s an example from Kate Spade:

Source: Wordstream

You can see that even the ad sitelinks are relevant to the search query.

According to Google, adding sitelinks to your ads can increase the average CTR for that ad by 10-20%. And for queries where the searcher is searching for a branded term, the CTR can increase by 20-50%.

Once you get searchers using valuable keywords to visit your landing page, it becomes easier to convert them to qualified leads.

6. Host social media giveaways

Most people love gifts. Especially, if the gift is a product they admire.

That’s why giveaways and contests are popular with most people. 

Think about it, if you have social media followers, these are people who are already interested in your brand. Therefore, a giveaway will only improve the interaction and trust they have in you. 

Apart from improving interactions, there are other benefits of running a giveaway depending on your campaign goals. 

For example, some possible benefits include:

  • Increasing social media followers
  • Improving brand awareness
  • Increasing website traffic
  • Generating leads
  • Increasing sales

Talking about generating leads, how do you achieve that during your social media giveaways? One effective way is to use your entry criteria.

Some of your entry criteria may include participants entering their email addresses or following you on social media. Even though it’s challenging to account for social media leads, they can become customers in the future through your social media campaigns.

Here’s an example of a giveaway on Instagram by Goodnight Macaroon, an eCommerce store for casual women’s clothing:

By using a giveaway tool, you can create a giveaway landing page on your website. Consequently, visitors can enter giveaways and submit their contact details. 

7. Run ad remarketing campaigns

No matter how great your website or effective your campaign is, some visitors will leave without converting. 

Are these people lost forever?

With ad remarketing, you have the opportunity to bring back visitors who have left your website. One advantage ad remarketing has over traditional ads is that recipients already know your brand. After all, this is not an ad from an unknown brand promoting products they have no interest in.

Therefore, remarketing ads usually get more clicks than traditional ads. 

If you want to run a remarketing ad right now, some popular platforms you can explore are Google, Facebook, and Instagram. 

To create effective remarketing ads, you can create ads according to the pages an individual visits. This way, the ads will be even more relevant to the recipient.

For instance, a WordStream study revealed that remarketing audiences get 2 – 3X better click-through and conversion rates than new visitors.

However, the landing page for your remarketing ad shouldn’t be the original page they bounced from. If the page failed to convert them the first time, what’s the chance it will convert them the second time?

So, you should modify the original page to increase the chances of conversions. When some of them come back to your website, they can submit their contact details or, better still, buy a product.

In a remarketing ad case study, Sierra Trading Post sent ads to visitors who viewed their products. This led to a 5X increase in conversions for the eCommerce store.

While this campaign has increased sales, you can run similar campaigns for lead generation

Conclusion

Generating consistent leads is a must for your eCommerce store if you want your business to survive and thrive. In this post, I’ve provided 7 tactics that still work effectively in 2022.

Of course, there are probably tens of tactics you can exploit. However, you can start with these tactics to capture more leads and generate sales.

Which of these tactics is your favorite? Is there a tactic that has worked wonders for you but is absent here? Let’s hear in the comments!

The post 7 eCommerce Lead Generation Tactics for 2022 appeared first on noupe.

Catégories: News dév web

How to Move from Hourly Employee to Salaried Worker?

Noupe.com - 29 avril, 2022 - 19:02

If you are an hourly employee looking to be a salaried worker or happen to be an organization that has traditionally had hourly employees, but is now considering making them salaried, there are some points that need to be considered before making the transition.

In most cases moving an employee from hourly to salaried comes with a variety of advantages, but this may not be a universal phenomenon. You need to consider your organization’s objectives to see if this would be a right switch. Below are some of the top considerations that need to be addressed while doing the salary vs hourly comparison. The information mentioned below takes into consideration only the processes that are in effect in the United States. The process for transitioning employees in other countries may slightly differ. 

Overtime

Traditionally, if you have a salaried employee, they do not qualify for overtime pay, unless they are treated as a non-exempt employee. According to the Fair Labor Standards Act (FLSA), usually hourly employees are non exempt and salaried employees are exempt from overtime pay. There are of course exceptions to this rule, but those are quite rare.

Additional Expenses

For salaried employees, organizations usually provide additional benefits like insurance, retirement plans and paid time off. These can be counted as additional expenses from an organizational perspective. Care needs to be taken to ensure that employees are satisfied with the benefits package before proceeding with the finalization of the list.

Internal promotions

Salaried employees are eligible for promotion and can expect internal growth within the organization. Many professions that are considered supervisory, professional, or managerial all fall under the salaried employee stature and are hence positions with scope for advancement. Moreover, salaried positions are overall considered more stable.

Time tracking

Salaried employees enjoy a fixed pay every month because their monthly payout is not dependent on the number of hours they worked. This means tracking their work hours is also easier because they usually have a fixed schedule that they adhere to.

Once all the above points have been considered and if you are choosing to move an hourly employee to salaried worker, below are the steps that need to be followed.

Step 1 – Analyze job duties

FLSA has a strict set of job responsibilities that fall under exempt duties. So, your employees’ duties need to be analyzed before converting them to a salaried worker. If they are continuing to do job responsibilities that are considered non-exempt, you as an organization will still have to pay them overtime hours, as the employee will be considered a non-exempt salaried employee.

Step 2 – Calculation of salary

Federal as well as Local government rules need to be checked to ensure that you are paying the mandated wages for your salaried employees. Minimum wage comes into the picture if your employee is salaried-non exempt. The federal minimum wage, or state minimum wage, whichever is higher, needs to be paid to your salaried-non exempt employees along with overtime pay not less than 1.5 times their regular pay. Otherwise, the FLSA requires wages of a minimum of $684 per week, and needs to be paid for salaried-exempt employees.

Step 3 – Employee Confirmation

Your converted employee needs to be made aware of the change in their employment type, and all the deductions/ additions that come with the transition. This can be regarding the benefits, overtime pay changes or even work timings. If there are any changes in job responsibilities, those need to be informed as well. Clear communication between the organization and employee are necessary to avoid future payroll issues and complaints. Employee buy-in is mandatory before you make any change to their contracts. Only once the employee has gone through and confirmed the new terms of employment, should you proceed with the transition.

Step 4 – Track Working Hours

For hourly workers, since their pay depends on the number of hours they work, time tracking is highly important to ensure accurate pay. For salaried employees, since their pay does not depend on the number of hours they work, they can be put on fixed schedules and need to be ensured that they are not working longer hours than necessary. Their time can be tracked purely for documentation purposes but is not as critical as it is for hourly workers. Any time tracking methods that were in use can be continued to be used to track work of employees. If you have a time billing setup for your clients, this information can be used for billing purposes. Even though payroll doesn’t need up-to-the minute time information of your salaried employees, this may be critical for your client billing setup. 

Step 5 – Updating Payroll and HR Software

Most organizations have a payroll or HR software in place to manage their employee payouts. After you move your hourly employee to salaried worker, this change needs to be updated in your necessary software as well so that accurate payments are made to the employee. The employee contract also needs to be updated accordingly to ensure that the new changes have been agreed upon by both the employee as well as the organization. If you have a time tracking software in use, that also needs to be updated for the employee to take into consideration their new hours. If you are using an external vendor to manage payroll, they need to be informed accordingly to take the employment updates into consideration.

Conclusion

Though the advantages of having salaried employees are many, all the legalities revolving around the government laws need to be strictly followed before making any changes. Organizations that are found to be in violation of these laws will have to pay stiff penalties and fines along with worker compensation for their distress. If you have doubts or need clarification about labor laws and how they affect you, it is always recommended to get a legal consultation done before making any changes and to ensure you are not in violation of any rules. A strong working relationship with your employees can be the foundation for success for your organization.

The post How to Move from Hourly Employee to Salaried Worker? appeared first on noupe.

Catégories: News dév web

The Ultimate Guide to Succeed in Customer Communication

Noupe.com - 29 avril, 2022 - 17:50

Customer communication is the foundation of your business’ success and a big part of customer service. 

How you treat your customers directly impacts the development of your business. When you think about it, it is logical that when customers are satisfied (and have benefits from your products or services), they will keep coming back. This, in turn, helps you attract more customers and increase your revenue and brand recognition.

Businesses start communicating with their clients from the day they start operating. Back in the day, it was a simple, two-way communication  between a provider and a customer. 

Nowadays, with the development of technology, things have changed in many ways. 

Modern businesses use multiple communication channels – from email to website and social media ads. Unfortunately, so many possibilities come with a great risk. In fact, the cost of poor customer communication for businesses can reach up to several billion per year

To prevent such a scenario, pay attention to the following in order to create the ultimate customer communication strategy. 

Omnichannel communication

Nowadays, 74% of customers use various channels of communication in order to complete a single purchase. With this in mind, it is essential to provide a consistent experience for all of them. For example, if a client contacts you through your website, email, or your company’s social media, they should have the same experience, both in terms of content and quality. 

Omnichannel communication is important in delivering a consistent experience for a customer, from pre-sales to post-sales and the process in between. Omnichannel customer communication delivers an improved customer service experience and keeps your business growing.

The important thing is to enable your customers to reach you easily. For example, you can add a call now button to your website – that’s how your clients will be able to reach you immediately. The aim is to use all of the possible channels of communication and to do that purposefully, with customer satisfaction as your primary goal.

The use of chatbots

Waiting time is listed as the main reason for the high customer bounce rate, with around two-thirds of online customers giving up on a purchase due to long waiting times. The frustration that comes with long waiting times can be reduced with the use of chatbots. 

Chatbots automate the communication you have with your customers and can help you save a lot of time and resources by answering the recurring questions automatically. This means that your customers will get an immediate reply. And you’ll be able to do that 24/7 since chatbots can always be available on your website.

Most client issues can be solved with the help of a chatbot. Besides the direct effect on customer satisfaction, this is beneficial for your employees as well. With the help of a chatbot, you will provide space for your support and sales teams to use their time more efficiently. By reducing the time your agents spend on repeating simple questions, they will be able to give special care to customers that need it.

First-time customer communication

Customer loyalty is essential, and you are more likely to attract and retain loyal customers by teaching them about your products and services. Statistics are on your side: around a quarter of your customers who have a good first impression will most likely remain loyal for almost two years. Besides that, around 90% of them will spread the word about the good experience they had with their friends and family. 

You can start by providing a warm welcome message that you can personalize for each of your clients and demonstrate how to get the most benefits from a service or a product that you are providing. 

Many of your first-time visitors are not familiar with your business. Most probably, they have been searching for a solution to their problem and came across your website. In order to retain them, pay attention to cover the essential parts that the first-time customer interaction should have:

  • Personalized welcome message
  • Initial setup of product/service 
  • Demonstration of the features of your product/service
  • Providing easy access to the knowledgebase

Successful onboarding can have a tremendous impact on customer loyalty, so you should craft  educational, welcoming content. Don’t forget to personalize it and keep the human touch throughout the whole interaction with your customers.

Measuring customer satisfaction

Customer feedback is a critical input for your business, so you should take it seriously. To make the most of it, ask people for feedback from after each customer service interaction. That is how you will track your customers’ happiness and improve your service to suit their needs.

Many businesses realize the importance of satisfaction with customer service and use a couple of standardized ways to track them. One of the most common ways of measuring them is through surveys. Customers record their feedback by answering different forms of questions and provide you with real-time insights about their satisfaction.

The two most common methods are Net Promoter Score and Customer Satisfaction Score. 

Net Promoter Score (NPS)

This score represents the likelihood of your customers recommending you. How to measure it?

  • Start by preparing a survey with a scale from 1 to 10, where your customers respond with how likely they are to recommend your business to their friends and family.
  • Mark the customers that respond with a score from 1 to 6 as detractors and the ones that respond with a number above 6 as promoters.
  • Subtract the percentage of detractors from the percentage of promoters, and you will get an NPS. For example, if 60% of the respondents were promoters and 20% of them detractors, your NPS is 40.
Customer Satisfaction Score (CSAT)

This is a score that you can directly connect with the quality of your customer support. This way, you’ll know how well you’re taking care of your customers which will allow you to explore the potential issues in depth by asking additional questions. 

CSAT surveys provide a quantitative metric that shows the level of satisfaction of your customers and more importantly, qualitative feedback that explains the reasons behind it. CSAT is easy to measure:

  • First of all, create a simple survey and send it to your customers
  • Collect the responses and sum of all positive ones.
  • Divide the positive responses by the total responses that you have collected 
  • Multiply the result by 100
Be proactive

Are you only interacting with your customers when they reach out to you? If yes, it’s time to change that. Don’t worry about seeming too pushy. Statistics say that customers actually love proactive customer communication. Brands that have a habit of initiating contact with their customers are rewarded both in terms of customer retention and loyalty

Start by reaching out to your customers and engaging with them. This is one of the best ways to get timely feedback and help them solve the issues before they become serious.

This way, your customers will feel more connected to your business and help you improve. 

There are many ways you can achieve that, from asking for feedback to keeping your customers up to date with any changes in your company. The only things left is choosing the communication channel and the ideal frequency of reaching out.

For example, if a visitor of your website adds an item to their basket without completing a purchase, you should take action. Proactively reach out to them, check if they are facing any problems and convince them to complete the purchase.

Note: make sure that your customers agree on this in the first place. You can do this by using a subscribe button. 

Practices to avoid

When speaking with your customers, you should aim to maintain a concise and honest attitude and a friendly approach. As it is essential to cover the above-mentioned, there are behaviors that you should avoid while communicating with your customers:

Sounding generic. Make sure that you address your customers by name and add a human touch to all of your interactions. Start with small changes and see how they benefit your business.

Not being true to your word. Delivering on your promises is what sets you apart from the competition and creates the credibility of your business. You must ensure that the company can follow up on the promises made to customers.

Creating delays. If you keep potential customers waiting, they are less likely to convert to consistent, loyal ones. Chatbots and responsive salespeople are effective ways to solve this issue.

Being too pushy. Or absent. You should find a sweet spot in the frequency with which you communicate to your customers. The goal should be to reach out to them consistently but make sure that you have their permission to do so first.

Conclusion

Creating successful customer communication has a lot to do with satisfying your customer’s expectations and making them feel like a part of your business. Simply answering support requests will not help you reach this goal. You need to strategize customer communication practices to improve customer service and provide unique value to your customers.

The development of effective customer communication skills should become one of your company’s primary goals. This is how you’ll create a strong brand image, attract new customers and build a satisfying relationship with the existing ones. And when your customers are happy, your whole business thrives.

The post The Ultimate Guide to Succeed in Customer Communication appeared first on noupe.

Catégories: News dév web

Writing a Good Data Analysis Report: 7 Steps

Noupe.com - 29 avril, 2022 - 16:00

As a data analyst, you feel most comfortable when you’re alone with all the numbers and data. You’re able to analyze them with confidence and reach the results you were asked to find. But, this is not the end of the road for you. You still need to think about your target audience, that is the people who’ll be reading your report. If they don’t understand the report, then all your effort is in vain. This is why it’s crucial that you learn how to write a good data analysis report.

Your coworkers and clients don’t have nearly as much knowledge about data analysis as you do. So, your report needs to be straightforward and informative. The article below will help you learn how to do it. Let’s take a look at some of the practical tips you can apply to your data analysis report writing and the benefits of doing so.

Benefits of Writing Well-Structured Data Analysis Reports

Before we dig any deeper into the writing tips and tricks, you must understand what are the benefits of writing a comprehensible and professional data analysis report. After knowing how it can help you in different segments of your professional journey, you’ll be more willing to learn how to do it.

Below are the main benefits a data analysis report brings to the table.

Improved Collaboration

When you’re writing a data analysis report, you need to be aware more than one end user is going to use it. Whether it’s your employer, customer, or coworker – you need to make sure they’re all on the same page. And when you write a data analysis report that is easy to understand and learn from, you’re creating a bridge between all these people.

How?

Simply, all of them are given accurate data they can rely on and you’re thus removing the potential misunderstandings that can happen in communication. This improves the overall collaboration level and makes everyone more open and helpful.

Increased Efficiency

People who are reading your data analysis report need the information it contains for some reason. They might use it to do their part of the job, to make decisions, or report further to someone else. Either way, the better your report, the more efficient it’ll be. And, if you rely on those people as well, you’ll benefit from this increased productivity as well.

KPIs

Data tells a story about a business, project, or venture. It’s able to show how well you’ve performed, what turned out to be a great move, and what needs to be reimagined. This means that a data analysis report provides valuable insight and measurable KPIs (key performance indicators) that you’re able to use to grow and develop. 

Clear Communication

Information is key regardless of the industry you’re in or the type of business you’re doing. Data analysis finds that information and proves its accuracy and importance. But, if those findings and the information itself aren’t communicated clearly, it’s like you haven’t even found them.

This is why a data analysis report is crucial. It will present the information less technically and bring it closer to the readers.

Data Analysis Report Writing: 7 Steps

After reading about the benefits of writing a data analysis report, you’re hopefully motivated to cut to the chase. The process of writing such a report is far from simple, but you can master it quickly, with the right guidance. 

This is why we’ve prepared a step-by-step guide that will cover everything you need to know about this process, as simply as possible.

Let’s get to it.

  1. Decide on your Data Report’s Goals

The first thing you need to do before you even start writing your data analysis report is to decide what is the goal behind it. You need to answer the following question:

  • What do I want to achieve with this report?

There can be all kinds of goals in your mind – from supporting a decision-making process of your coworkers to showing your client why they need to invest more in a certain segment of their business strategy.

Once you have a goal, you have something to focus on. Your goal is the core of our report and you’re building the section around it. This is the only way you’ll be able to communicate it clearly and not lose the reader’s attention too soon. 

With a defined goal, you can start planning how you’re going to achieve it.

  1. Consider your Readers’ Expertise

You are writing your report for a certain target audience, and you need to keep them in mind while writing. Depending on their level of expertise, you’ll need to adjust your report and ensure it speaks to them. So, before you go any further, ask yourself:

  • Who will be reading this report? How well do they understand the subject matter?

Let’s say you’re explaining the methodology you used to reach your conclusions and find the data in question. If the reader isn’t familiar with these tools and software, you’ll have to simplify it for them and provide additional explanations.

So, you won’t be writing the same type of report for a coworker who’s been on your team for years or a client who’s seeing data analysis for the first time. Based on this determining factor, you’ll think about:

  • the language and vocabulary you’re using
  • abbreviations and level of technicality
  • the depth you’ll go into to explain something
  • the type of visuals you’ll add

Your readers’ expertise dictates the tone of your report and you need to consider it before writing even a single word.

  1. Include Data Visualization Elements

You have all the data and numbers in your mind and find it easy to understand what the data is saying. But, to a layman or someone less experienced than yourself, it can be quite a puzzle. All the information that your data analysis has found can create a mess in the head of your reader.

So, you should simplify it by using data visualization elements.

Firstly, let’s define what are the most common and useful data visualization elements you can use in your report:

  • graphs
  • charts
  • images
  • tables
  • maps

There are subcategories to each of the elements and you should explore them all to decide what will do the best job for your specific case. For instance, you’ll find different types of charts including, pie charts, bar charts, area charts, or spider charts.

Whatever you choose, keep in mind that it needs to help you bring your data to life in the mind of the reader. Find the best combination and remember to keep your data visualization elements neat and simple.

For each data visualization element, add a brief description to tell the readers what information it contains. You can also add a title to each element and create a table of contents for visual elements only.

  1. Organize Information

When writing your data analysis report, it’s not enough to just include all the valuable information and use understandable language to do so. It also matters how you organize the information you’re presenting.

If your report isn’t properly organized into meaningful sections, the reader might give up on reading it or just find it extremely hard to understand anything.

Here’s what we suggest you do:

  • divide the report into sections
  • make sure each section helps the reader complete a milestone
  • organize sections using subheadings
  • make sure you write short paragraphs
  • use bullet points and lists to present important information
  • number the pages
  • add a table of contents at the end

This way, you’re helping the reader decide what sections to read first, how to look for the answers they need, and what information to prioritize. Simply put, you’re helping them create their own journey when reading your report and reach their conclusions on their own terms.

  1. Proofread & Edit Before Submission

All the hard work you’ve invested in writing a good data analysis report might go to waste if you don’t edit and proofread. Proofreading and editing will help you eliminate potential mistakes, but also take another objective look at your report.

First, do the editing part. It includes:

  • reading the whole report objectively, like you’re seeing it for the first time
  • leaving an open mind for changes
  • adding or removing information
  • rearranging sections
  • finding better words to say something

You should repeat the editing phase a couple of times until you’re completely happy with the result. Once you’re certain the content is all tidied up, you can move on to the proofreading stage. It includes:

  • finding and removing grammar and spelling mistakes
  • rethinking vocabulary choices
  • improving clarity 
  • improving readability

You can use an online proofreading tool to make things faster. If you really want professional help, essaymarks.com is a great choice. Their professional writers can edit and rewrite your entire report, to make sure it’s impeccable before submission.

Whatever you choose to do, proofread yourself or get some help with it, make sure your report is well-organized and completely error-free.

  1. Stick to a Template Going Forward

The first time writing a data analysis report will be the hardest one. The lack of experience as well as the pressure to not make any mistakes will make this process a lot more difficult than it actually is.

But, once your first report is finished, you’ll see just how easy it was to write it. 

Then you can think about using this first report as a template for all your future reports. That means you’ll keep the:

  • main sections
  • formatting settings
  • design elements

You can also find and use data analysis reports templates online and simply add the data you’re presenting. A template will help you speed this process up but also:

  • focus on the content instead of the form
  • build your recognizable writing style
  • stay focused and make no mistakes

A template will get you the extra couple of hours you need to go over the information you’ve shared and check if your data analysis report is truly as useful and informative as you want it to be.

  1. Ask for Second Opinions & Feedback

Finally, your own judgment isn’t going to be enough to ensure the report is ready to be submitted. It would be a great idea to have someone else take a look at it before you send it out.

Here’s why this is the case.

Your brain has been working on this report for quite some time. It knows every word, comma, and figure involved. This is why it will be hard for you to look at the report objectively. You’ll miss out on mistakes that someone else might just spot within seconds.

So, find someone you trust who’s willing to take a look at the report. It could be someone with the same level of expertise as our target audience- to make sure the report is comprehensible. Or, it could be someone more professional and experienced, to verify the quality.

Final Thoughts

As you can see, it takes some skill and a bit more practice to write a good data analysis report. But, all the effort you invest in writing it will be worth it once the results kick in. You’ll improve the communication between you and your clients, employers, or coworkers. People will be able to understand, rely on, and use the analysis you’ve conducted.

So, don’t be afraid and start writing your first data analysis report. Just follow the 7 steps we’ve listed and use a tool such as ProWebScraper to help you with website data analysis. You’ll be surprised when you see the result of your hard work.

The post Writing a Good Data Analysis Report: 7 Steps appeared first on noupe.

Catégories: News dév web

Digital Branding for Your Small Business: Essential Guidelines to Follow

Noupe.com - 29 avril, 2022 - 14:27

Without an established online presence, it can be incredibly challenging to grow your small business. That is exactly why digital branding is so important for your company. It enables you to connect with your consumers easily, stay relevant to your audience, and even stand out from your competition without much effort. But even though it might seem simple at first, establishing your business as a brand online can be a difficult process if you don’t have the right tools and resources at your disposal. To help you reach online success, here are some of the most essential digital branding guidelines you should follow:

Invest in branding

Just like any other branding strategy, your digital campaign should have established branding elements in place as well. This means creating the perfect logo your audience can easily associate with your business, as well as choosing a distinct color palette that helps to build brand identity. Aspects such as fonts and typography, graphics and imagery, taglines and slogans, and the overall tone of voice you use in your writing are also crucial. All of these elements come together in order to create unique and instantly recognizable online branding for your small business.

Focus on messaging

Brand messaging represents what your company says and the way it says it. The messaging should convey the main goals, core values, beliefs, and overall purpose of your business, and it should also speak directly to the desires and needs of your target audience. For that reason, your brand messaging must include mission, vision, and positioning statements, as well as your unique value proposition and the differentiators that set you apart from the competition.

Create buyer personas

In order to target your audience efficiently with your digital marketing efforts, you must first determine exactly who you’d like to reach. Chances are high that potential consumers will learn about your small business and connect with it through your online presence. So, try to create buyer personas by identifying demographics through markers such as age, gender, and location, creating surveys, utilizing social media channels, or even using specific marketing platforms. When you pinpoint your target audience, any digital branding tactic you implement will be that much more effective.

Shift to social media

With billions of people around the globe using social media each day, it’s truly essential for your digital branding. It allows you to reach a wider audience, engage consumers more effectively, and even encourage them to make a purchasing decision. But not all social media platforms are created equal. To ensure success, focus only on those channels that are truly relevant to your target audience and most frequently used by them, whether that’s Facebook, Instagram, Twitter, or TikTok. Then, create a posting strategy based on the platform and the unique interests of your audience.

Build a great website

Websites are crucial for businesses of all types and sizes, representing your digital storefront and an easy way for consumers to find all the necessary information about your company. That is why it should be as clean, simple, and easy to navigate as possible. Along with a memorable or branded domain name, consider using a more personal .me extension as well, as it’s the ideal solution for a small business. When it comes to web design, focus on branding throughout and maintain consistency, while brief and concise pages might be the best solution for the overall efficiency of your website.

Prioritize SEO

If you want to ensure your target audience can find your website easily when performing a Google search, you will have to invest in search engine optimization (SEO). This means posting interesting and high-quality content on your website regularly, using relevant keywords, filling your content with useful backlinks and internal links, increasing the loading speed of your website, optimizing it for mobile and voice search, etc. The more you focus on great SEO tactics, the higher you will be able to position your website on search engine results pages, and the more potential customers you will be able to reach.

Consider advertising

Using the power of the internet in an effort to promote your business, online advertising is another great way to enhance your digital branding efforts. If you create a social media marketing campaign, social media ads will likely be an important part of your strategy. Apart from that solution, there are a number of other online advertising options you could go for, including search engine ads, mobile, and desktop feed ads, display ads, and retargeted ads. Choose a solution that suits your marketing tactics the most, as well as one that is most relevant to your target audience.

Try email marketing

Email marketing is a tried-and-true branding tactic that can enable you to effortlessly reach your target consumers, especially those demographics that don’t use social media. If you want to implement this strategy, begin by building a list of leads that are most likely to convert into subscribers or website visitors, and then focus on creating branded marketing emails for promotions, raising brand awareness, or simply conveying information. Keep in mind that the most efficient email marketing campaigns are always carefully scheduled, simple to read and understand, and have a clear end goal in mind.

Analyze competitors

There are likely a number of companies that offer similar products and services to yours, and it can often be challenging to differentiate your brand from the rest. That is why doing a thorough competitor analysis could be of great help. Set some time aside to research the market and review the tactics that are currently working well for your competitors. Based on their strategies, you can identify what will be efficient for your business as well, see which aspects you can change and improve, and even pinpoint exactly how to stand out from the crowd, thus accelerating success.

In terms of digital branding, growing a loyal and dedicated consumer base that buys frequently and believes in your company is absolutely essential. Do some research and utilize the tips above to find the best strategies that will bring growth and success to your small business online.

The post Digital Branding for Your Small Business: Essential Guidelines to Follow appeared first on noupe.

Catégories: News dév web

Top 8 Multipurpose WordPress Themes To Check Out in 2022

WebAppers.com - 28 avril, 2022 - 17:30

The right multipurpose WordPress theme can make building a website a fast, easy, and pleasurable task. There are plenty of good multipurpose WordPress themes on the market. Some that are not particularly good, and a few that can be classified as the best of the bunch.

It is the latter group you should be looking into if you are seeking self-assurance that the one you pick will be a good choice, and most likely the best one.

Top multipurpose WordPress themes offer a wide range of powerful tools. Also, the extensive selections of design aids, options, and other features. They give you the flexibility you need to create virtually any website you envision. Websites that are engaging, responsive, fast, SEO-friendly, and whatever else you or a client expects.

Here are the 8 top picks for 2022. Any one of them could be the multipurpose WordPress theme you want and need.

1. BeTheme | Responsive Multipurpose WordPress & WooCommerce Theme

A formidable array of powerful tools and design aids and options coupled with more than 250,000 sales make BeTheme the biggest WordPress theme of all.

  • BeTheme’s 650+ customizable pre-built websites get plenty of well-deserved attention because of their extensive coverage and responsive, SEO friendly and UX friendly properties.
  • Attention has lately shifted to BeBuilder, the latest in Be’s line of performant page builders. BeBuilder is the fastest builder on the market. It brings with it a fascinating array of user-friendly design tools and aids ranging from content autosave and revision history to keyboard shortcuts and flexible content positioning. Impressive selections of quick-import pages, pre-built blocks, and design elements are other popular features this drag and drop builder brings to the table.
  • The WooCommerce Builder brings BeTheme to the forefront of eCommerce website building themes. An assortment of shopping features and product pages and previews make it an absolute gem to work with

Click on the banner to check out all of BeTheme’s 40+ core features.

2. Total WordPress Theme

Although it usually takes a good deal of thought and effort to build a quality website it doesn’t have to be frustrating or difficult to do so. Building a website with Total is not difficult and it is never frustrating. As the name implies, Total has everything necessary to make website building fun and easy.

  • You can get any project off to a fast start with Total’s more than 50 ready to use demos, 8 header styles, and more than 95 section templates.
  • Should you elect to build custom designs from scratch the front-end drag and drop page builder, 100+ builder elements, 500+ live customizer settings, and other features give you everything you’ll need.
  • Total also features the WPBakery page builder, Templatera, and Slider Revolution plugins.
  • Total is fully WooCommerce compatible.

Click on the banner to find out everything Total can and will do for you.

3. WoodMart

It only takes a quick visit to WoodMart’s website to fully understand this multipurpose WooCommerce theme’s popularity. This most highly-regarded ThemeForest eCommerce theme is packed full of features you will not find in most other themes of this type.

A few examples:

  • 75+ pre-made websites, 400+ templates, and 15 special pages make building an online shop quick and easy.
  • The templates can serve as prototyping tools if you are uncertain about what you want to see in certain pages or your website as a whole.
  • WoodMart features comprehensive selections of product display options and WooCommerce design elements. Plugins are rarely if ever required.
  • A full AJAX shop is included along with a special pagination feature and size and color filters.

WoodMart is fully compatible with Elementor and WooCommerce, has logged 40,000+ sales, and enjoys a 4.95/5.00 star rating.

4. TheGem – Creative Multi-Purpose & WooCommerce WordPress Theme

More than 60,000 satisfied users can’t be wrong. This highly customizable and performant ThemeForest top seller features –

  • 400+ impressive pre-built websites and templates you can use to create any website type you can imagine
  • the game-changing TheGem Blocks with its valuable collection of 300+ section templates
  • Elementor and WPBakery page builders
  • a selection of customizable pre-built WooCommerce shops.

This Swiss Army knife of website builders gives you 5-star support.

5. Avada Theme

Avada’s designers obviously understand the importance of design perfection and how to achieve it. Its Fusion Core features an amazing assemblage of powerful website building tools and plugins that include –

  • the Fusion Builder and the Fusion Slider
  • 40+ one-click importable demos and 50+ design elements
  • Fusion Page and Theme options that provide all the flexibility you are ever likely to need

This #1 best seller has logged more than 450,000 sales to date.

6. Uncode – Creative & WooCommerce WordPress Theme

Uncode’s more than 90.000 sales made it an Envato best seller. A summary of several of this creative multipurpose theme’s key features points out what made this happen.

They include –

  • a souped-up Frontend Page Builder
  • a Single Product builder, a host of customer-centric design elements and options, and other advanced WooCommerce capabilities
  • a Wireframes Plugin with 550+ section templates

This pixel-perfect theme is an ideal choice for building portfolio, blog, and magazine websites.

7. Impeka – Creative Multipurpose WordPress Theme

Impeka is easy for beginners to use and at the same time it has those features advanced designers require to create websites in line with their expectations.

  • Impeka-built websites are fast, responsive, SEO optimized, and WooCommerce friendly
  • Impeka users have access to Elementor, the Gutenberg editor, and an enhanced WPBakery page builder
  • Coding or design skills are not needed to create websites that give visitors what they want to see.

8. Litho – Multipurpose Elementor WordPress Theme

The Litho multipurpose Elementor WordPress theme is especially well suited for creating portfolio, blog, and eCommerce sites.

Among Litho’s exceptional array of site-building features you will find –

  • the popular Slider Revolution premium plugin and Elementor, the world’s #1 page builder
  • an attractive selection of home pages together with templates and other design elements

Litho-built sites are responsive, feature fast loading speeds, and deliver healthy SEO results.

*********

In the world of multipurpose WordPress themes there are the good, the not so good, and a few that prove to be the best of the bunch.

It is this latter group you should be exploring if you want to make sure you make the best possible choice when searching for a theme that will best serve you needs.

Top multipurpose WordPress themes offer a wide range of powerful tools. An extensive selections of design aids, options, and other features – as is the case with the 8 top WordPress themes presented in this article.

The post Top 8 Multipurpose WordPress Themes To Check Out in 2022 appeared first on WebAppers.

Catégories: News dév web

Emojis in Email? 5 Reasons Why it is Better to Avoid Them

Noupe.com - 28 avril, 2022 - 16:27

Emojis can be a fun and creative way to communicate emotions without using words. 

While some research shows that using emojis in email marketing can increase the open rate by over 50%, professional emails remain largely devoid of emojis. This is probably because adding emojis in an email makes a brand seem warm but incompetent

Although some marketers believe success is mostly based on which email marketing company they use, emojis also play a role worth discussing. The problem is that they denote a playful tone. Thus, their excessive use in corporate messages can appear unprofessional and informal – making them detrimental to your brand image. 

Join us as we explore the disadvantages of using emojis in email communication for brands that want to remain serious and professional. 

1. Emojis Look Unprofessional 

While 33% of marketers add emojis to email correspondence, 60% believe that using emojis in work-related emails is simply not professional. This is why leading companies and brands avoid using them for business correspondence and other formal exchanges, especially in the B2B environment.

For instance, if your goal is to create a proposal email, it is important to keep it short and get to the point right away. Adding emojis to the message can, in some cases, communicate the wrong idea to the recipient and affect the communication negatively.

There is no denying that emojis add a touch of fun and humor to the conversation, but that is often considered unsuitable for a corporate discussion.

2. Emojis Can Cause Miscommunication 

Every emoji has an underlying meaning. The problem is that some emojis have multiple.

For example, the fire emoji can either mean “great job” or denote that something is on fire. It is not hard to see how that can lead to miscommunication, especially in international communications where things like hand signs (which are denoted as emojis) can have different connotations – creating a possibility for damaging relationships with prospective clients. 

Send an ‘OK’ emoji to a Brazilian client and then wonder why they stopped talking to you.  

3. Emojis May Put Off Older Recipients 

Using emojis in business emails is still a relatively new concept. If you want to increase sales with email marketing but your target demographic is an older clientele, using text-based emails would be more effective. This is supported by the Office Teams survey which states that 39% of senior managers consider using emojis in official communications very unprofessional. 

In fact, only 37% of people over the age of 65, prefer communicating using gifs and emojis. Older generations are unfamiliar with the emoji language, and they cannot grasp the accurate meaning of each character/emoticon. This often puts them in difficult situations and broadens the communication gap. 

4. Emojis Don’t Work In Certain Industries 

Healthcare, law, and government institutions are the most apparent industries where employees encounter serious situations daily. These are the scenarios where using emojis to clarify the tone or lighten the mood is wildly inappropriate or unnecessary. 

Emojis convey an informal tone. Therefore, keeping your email messages textual and concise is best if your business targets financial, healthcare, or corporate sectors. 

5. Using Emojis In Marketing Can Be a Daunting Task

Adding emojis to an email campaign may sound like a fun thing to try out, but it may not be as fruitful as you think. If you want to convert your email subscribers, make sure you use the appropriate language. In some cases, that means staying far away from emojis. 

Below are additional facts you should consider:

Adding Emojis Is Time Consuming

There are over 3,633 emojis in the Unicode standard. Therefore, choosing the right emoji or the number of emojis per email can be difficult. It requires continuous and thorough research to ensure you are using the correct and appropriate ones. 

Emojis Decrease Email Visibility and Deliverability

Emojis in emails are known to trigger spam filters, which can harm your deliverability. Adding to many of them – and especially in the subject lines – can land your emails in the spam folder, which will have an adverse effect on your open and click-through rates.

If the emails that your company sends out are important notices or essential information for your partners or clients, emojis can not only take away the professionalism from your email copy but can hurt your deliverability as well.

If the reader is not familiar with your brand/business, your emails can come across as a standard/mass marketing campaign.

Emojis May Harm Your Brand Image

As emojis are considered unprofessional, your brand can suffer a backlash from using them. Every brand has a distinct image in the customers’ minds, and emojis don’t go well with a brand that has a serious depiction. If forced, they may look improper and harm your brand image. 

Also, emojis may look different on different devices or may not even open correctly because of rendering problems. This irks customers and hurts the brand image.

Therefore, emojis aren’t suitable for every brand. Use them only if you have a younger audience, and it suits the overall perception of your brand.

Wrapping Up

Emojis can make you appear unprofessional and less competent when used in business communication, ruining your brand reputation as a qualified professional. Even if the emoticons might be apt at the moment, they don’t consistently deliver the message as intended.

If your email marketing campaign targets other businesses and professionals, or you are communicating with a business for the first time, avoid using emojis altogether. 

Crafting text-based emails will make sure you appear qualified in front of clients and colleagues.

The post Emojis in Email? 5 Reasons Why it is Better to Avoid Them appeared first on noupe.

Catégories: News dév web

The Ultimate Guide To The Best eCommerce Pop-Up Design

Noupe.com - 27 avril, 2022 - 09:16

eCommerce is a booming industry today, but navigating the online space can be tricky. With so many options that users can shop in, you need to keep your site attractive to keep users interested.

However, maintaining users’ attention is more challenging than it sounds, and this is where eCommerce pop-ups come in. 

What Is The Definition Of A Pop-Up In eCommerce?

An eCommerce pop-up is essentially an overlay that you place on your website to stop visitors and show them an offer. 

One familiar example might be a pop-up offering a discount for your first online order if you subscribe to the site’s email newsletter.

How Do Pop-Ups Benefit eCommerce?

Pop-ups can be useful for your eCommerce strategy for many reasons. 

Increase Conversion Rates

If you’re struggling to increase sales, you can add an exit pop-up and offer visitors perks like free shipping, discount codes, and other promotions that will convince them to come back to browse through your products.

Grow Customer Database

Email marketing is a great way to boost customer engagement and strengthen relationships, so you can use pop-ups to collect emails from new site visitors. Use the best contact management practices to stay on top of all your email correspondence. 

Reduce Cart Abandonment Rates

Many times, customers add products to their cart but leave without finishing their order. In these cases, you can use psychological marketing by displaying a pop-up that shows their items have a limited-time discount or are only limited in stocks.

It creates a sense of “fear of missing out” (FOMO), which prompts them to check out their cart.

Collect Customer Feedback

Pop-ups can also come in handy for collecting feedback to help you improve the shopping experience and customer service quality. For this use, the pop-up should be a short questionnaire with multiple-choice questions, star ratings, and direct questions to keep the process short.

Provide Targeted Content

Another big benefit to using pop-ups is the ability to provide targeted content to your visitors based on their browsing history, length of time spent on a page, and other factors. The pop-ups work like ads, where you set specific parameters to activate what pop-ups will appear on a specific user’s screen.

Boost Customer Loyalty

Pop-ups are great for boosting customer loyalty since they allow you to give your shoppers incentives like gifts, promo codes, free or discounted shipping, and the like. 

Types Of Pop-Ups

There are many types of eCommerce pop-ups that can be used depending on your objectives and needs. 

Email Sign-Up Image Source: MarketSplash

This is perhaps one of the most familiar types of pop-up, which entails asking visitors to write down their email address, usually in exchange for a small incentive like a discount. It is useful for growing your email list and encouraging purchases.

Sale Promotion Pop-Up

Whenever you have promotions, it helps to put them into a pop-up to inform customers loud and clear and encourage them to make a purchase. Common sales promotions you’ll find in pop-ups include discounts, limited-time offers, giveaways, and seasonal campaigns.

Coupon Pop-Up

Coupon pop-ups are as the name suggests—they’re pop-ups offering visitors a coupon or coupon code to get a discount for their order. 

Some variations will combine this with an email sign-up pop-up, wherein users type in their email to get the coupon code, while others simply display the coupon to incentivize immediate purchases.

Updates, News, & Notifications Pop-Up

This type of pop-up intends to keep users informed, so they don’t miss out on any important announcements and updates. It could be about an upcoming product launch, promotion, webinar, or even new content to attract customers and generate more interest for your brand.

Welcome Pop-Up

This is a pop-up that shows up immediately or shortly after your web page loads. It’s designed to target first-time visitors and capture their information so that you can nurture the lead. 

Exit-Intent Pop-Up

Targeted to visitors who are about to leave the site and used to convince them to stay or take a particular action. The most common use cases for exit pop-ups would be to prevent cart abandonment, remind users of benefits, collect feedback, and recommend alternatives.

The Do’s Of Pop-Ups

To guide you, here are some of the top things and handy tips you should consider when designing your eCommerce pop-ups.

DO Use Power Words Image Source: MarketSplash

Your goal is to trigger a certain emotion from users when they see your pop-up. Thus, you can evoke that emotion and get a quicker response from them by using powerful words.

DO Make Your Pop-Ups Look Distinct

As the term pop-up suggests, you want these banners to pop when they show up on users’ screens. Use bright colors to draw in the viewer, yet pay attention to how the colors you chose to go together. Better yet, make sure the popup’s color palette matches your brands for full continuity. 

DO Offer More Than Deals

Pop-ups may be effective for promotional deals like discounts and vouchers, but there are many other ways to benefit from them. You can also share relevant content, give targeted recommendations, and provide feedback forms to make use of the full potential of pop-ups.

The Don’ts Of Pop-Ups

Pop-ups can drive huge conversions if used correctly, but getting it right can be tricky. 

DON’T Display The Same Pop-Ups All The Time

It would be more effective to personalize your pop-ups and tailor them to visitors based on their cluster or behavior. For example, you can segment the ads among first-time visitors, repeat customers, and abandoned customers. 

DON’T Show Irrelevant Pop-Ups

The risk of bounce rates increases if you display irrelevant pop-ups to visitors, especially if it’s their first time checking your site. Pop-ups may be useful, but only to the extent that they provide something valuable to the user, or you might just drive them away from your store.

DON’T Use Generic CTAs Image Source: MarketSplash

The call-to-action (CTA) is one of the most critical elements in your pop-up, so you shouldn’t overlook them and use a generic message. Your copy is just as important as the design, so much that in some cases, it could be the factor that determines whether a user engages with your pop-up or not!

Tips For Fantastic eCommerce Pop-Ups

While there’s no one way to answer this question, here are some tips that you can use to help you through the process. 

  • Display your ads at the right time. It’s important to know what pop-ups are appropriate for each stage of the buyer’s journey so that they serve their purpose instead of becoming a distraction or annoyance to users. 
  • Use eye-catching imagery. The visual aspect of your pop-ups may affect whether a user chooses to read your offer or skip it. Your pop-up should match how your site looks and feels, so avoid using tacky fonts or spammy language. You can even create a moodboard to showcase all your ideas. 
  • Add social proof. Whenever possible, incorporate social proof into your pop-ups. This can be ratings, short testimonial quotes, success indicators like the number of products you have sold, and other forms of proof to show users that they can trust you. 
  • Target pop-ups based on the audience. Segmenting your pop-ups to match your audience’s demographic and buying behavior is important to ensure that you show them something relevant and useful to their context.
  • Monitor and measure results. Think of your pop-ups like any other marketing strategy. You must monitor them continuously and measure their effectiveness to ensure you’re getting your desired results. 
  • Avoid being intrusive. Make sure you allow visitors to look through your site a bit before displaying any pop-ups. One way to do this is through a time-delayed pop-up that only shows up when a user starts to browse your products, so they aren’t bombarded immediately after entering your site.
Pop-Up Design Styles

You’ve got design options ranging from the most minimalist to the most complex, fun, and gamified. 

Here are some of the common types of pop-up designs that you can use: 

Yes/No Image Source: MarketSplash

This design is as its name suggests—it’s a pop-up prompting the user to say yes or no to a question or offers that you’re posing. If the user isn’t interested, they can opt to “Continue Reading” instead.

Lightbox

It is perhaps the most common pop-up design for eCommerce sites. The pop-up appears over the web page and darkens the background to highlight the pop-up and grab a user’s attention.

Gamified

Gamified pop-ups are some of the most effective designs because they’re fun and engaging. Here, you’re essentially adding a mini-game to the pop-up, which users can play to get a prize like a discount or an incentive.

Floating bar

Floating bar pop-ups are more subtle than other designs since they resemble banners that rest at the top of your web page. However, you can still personalise them in a way that makes them pop and stand out once a user visits a particular page. 

Yes/Yes

The Yes/Yes pop-up design is similar to Yes/No in that users get a yes or no option for the offer. However, the main difference is that with the Yes/Yes design, the two options will bring users to the same place.

For example, Bluehost used a pop-up to bring users who sign-up to the Bluehost website to grant them their free domain. 

Lead Magnet

As its name suggests, it’s a pop-up that contains a lead magnet, which is an offer you promote on your site—usually a free product or service in exchange for contact information. 

A unique way you can use this pop-up is to invite visitors to attend a webinar you’re hosting. 

Survey Image Source: MarketSplash

It’s designed to invite users to take a survey so that you can learn more about their interests. Surveys are most ideal if you’re trying to get customer feedback or doing market research for a new product or service you might be planning.

Our Favorite Examples

We’re rounding up some of our favorite examples to give you an idea of how you should create your pop-ups.

Soaked In Luxury

At first, glance, Soaked in Luxury seems to be doing the same thing as many other players, but the biggest difference you’ll see is their CTA. 

Where most fashion eCommerce sites would ask you to sign up for their newsletter, Soaked in Luxury offers them a chance to win ?700. No doubt, it’s an extremely effective way to catch a visitor’s attention and convince them to give you their contact details in no time at all.

Amazon Image Source: Amazon

Known as the King of eCommerce, Amazon has established a solid footing in the industry, so you know that they’re doing something right. 

One of the things you’ll notice first when you visit their site is a pop-up prompting you to sign in or create an account. It may seem like a small and almost inconsequential thing, but it’s a subtle way to notify visitors of what they should do when they enter the Amazon site.

Kellogg’s

When their website loads, you’ll see a lightbox pop-up design inviting you to sign-up for their family rewards to get special discounts, collect points for rewards, and get exclusive coupons and access to recipes. 

The pop-up is highly effective in building customer loyalty and solidifying Kellogg’s position as a household name in the cereals industry. 

Colgate Image Source: Colgate

Colgate uses their pop-ups strategically to ensure that they get as much information as possible from every new site visitor. Once their page loads, you’ll see a lightbox pop-up asking you to sign up for their newsletter so that you can get emails for discounts, savings, product updates, and other promotional offers.

Subway

Subway has a uniquely designed pop-up displayed at the right side of the screen instead of the usual center. It’s also the usual email sign-up form, it’s eye-catching without disrupting the viewer from the center of their screen because of its position.

Final Thoughts

Pop-ups are a valuable tool you can use in your eCommerce strategy to drive sales, increase conversions, and capture a larger customer base. However, there’s no “one-size-fits-all” strategy for designing and implementing your pop-ups. 

Given this, it’s important to plan your pop-up campaigns carefully before launching them.

The post The Ultimate Guide To The Best eCommerce Pop-Up Design appeared first on noupe.

Catégories: News dév web

How to Access Great Web Design Without Paying Agency Fees?

Noupe.com - 26 avril, 2022 - 18:15

Great web design is crucial to the success of any online business, with 50% of customers saying they believe it’s crucial to a business’s overall brand

Naturally, the biggest elephant in the room when it comes to great web design is typically the cost. 

How can you create an awesome website that builds trust and converts without breaking the bank first? 

Is it even possible to access great web design without paying agency fees?

In this article, we’ll show you how to avoid agency fees, keep costs down—and still design a great website for your online business.

What Are Your Web Design Options?

When it comes to building and designing your website, you’ve pretty much got 3 options. You can either: 

  • Work with a professional web designer 
  • Work with an agency 
  • Design your website yourself with a website builder or theme
Working with a Professional Web Designer 

Working with a professional web designer will cost you a lot more money than doing everything yourself. Depending on who you hire and their level of expertise, you can expect to pay anything from around $500 to $10,000+.

This is, can be at least, a one-off fee, and it also means that you’ll be able to draw on someone’s experience when it comes to designing a quality final product that matches your brand and attract more customers. 

Plus, your web designer will take care of everything for you, while you get to work on the core aspects of your business that matter. That said, you will need to communicate your vision to your designer (and vice-versa) so that you end up with a website you’re happy with. 

The only real downside to working with a web designer is that it’s highly likely that they don’t double-up as a developer. In such a scenario, you will need to hire a developer, too. 

Working with a Web Design Agency 

Working with a web design agency is your most expensive web design option. However, because it’s also the best design option in terms of how your website will look and attract customers, it’s the one most online businesses would prefer to go with—if possible. 

Because a web design agency is an agency and not just one individual web designer, you will likely get a whole team working on your website. This can bring many benefits, and you likely have the opportunity to purchase other services, like a content writer, a developer, an SEO pro, and so on. 

Instead of getting just a website that’s nicely designed, you’re essentially getting the whole package. 

That all said, there are drawbacks here, too. The biggest is that web design agencies are expensive and they may require more time to complete your website. Another disadvantage is that you might end up paying for a web design agency that just isn’t a good fit for you, and which doesn’t quite get your vision. 

Moreover, it might be the case that you overpay for the “whole package,” when in reality you could have paid for each separate part—an SEO person, a content writer, etc for a smaller fee. 

How To Access Affordable Web Design 

As we’ve seen, web design agencies can bear fruit in terms of the look and feel of your website, and make sure your website is optimized for SEO—and fix any development faults. 

However, because web design agencies are so expensive, many startups prefer to look for cheaper but still awesome alternatives.

If you are attracted to the idea of working with an agency that can deliver a deluxe package, you could look into startup finance options, such as revenue-based finance.

If, however, you want great but affordable web design and don’t want to pay agency fees, let’s take a closer look at your options. 

Use a High-Quality Website Builder

Website builders like Wix come with a whole raft of tools and helpful resources so that even complete beginners can start using them straight away. 

Using these tools, you can build a website from scratch that matches your brand, and one that works just as well on mobile devices as it does on desktops. How amazing your website turns out will come down to your own personal skill levels.

If you aren’t ready yet to build an entire website—there are landing page builders that focus on creating stand-alone landing webpages. These are ideal for businesses that sell one or only a few products.

Website builders’ basic plans often start out from just $14 a month. But it’s still a smart idea to also work alongside developers and SEO experts who can help you truly develop your website. 

Additionally, for many website builders, you will need to purchase a separate web hosting plan. The cheapest options start out at around $2.49 per month. A hosting plan should come with things like automatic backups that keep your website running smoothly with as little downtime as possible. 

That said, how much you pay for a web host depends on your needs. Bloggers can get away with a shared hosting plan (the cheapest option), but bigger business websites will benefit more from a managed hosting plan that’s faster, where prices can often start from about $20 a month. 

Also, while website builders are fine for smaller websites, it’s probably a better idea to work with a freelancer if you’re planning to build a much bigger website that attracts high volumes of traffic.

Use Website Themes

Designing your website yourself with a theme is arguably the cheapest option. You can work with a content management system like WordPress, which is the most popular CMS in the world—and it has free themes available for you to use. It can, however, cost more money over the long-term if you want access to available add-on features. 

The biggest drawback is that, unless you’re an expert designer yourself, there’s every chance your website won’t look as good as it could do once you’ve set your theme up. 

Conclusion

Great web design doesn’t have to break the bank. Working with an agency can be super expensive, but there are ways to achieve a quality, high-converting website without paying for expensive agencies.

You can go down the DIY route and use an inexpensive website builder that gives you access to an array of templates and tools to get you started, or you can work alongside an expert freelancer who will help bring your ideas to life. 

The post How to Access Great Web Design Without Paying Agency Fees? appeared first on noupe.

Catégories: News dév web

The definition of font psychology and how to use it

Noupe.com - 26 avril, 2022 - 16:24
What is the psychology of fonts?

Most people are more engaged in visual content, less writing (a phenomenon that psychologists call the effect of visual imagery), looking like a text (like a font) on a brand font psychology in logo design, advertising, and other products that are important for brand recognition. That brand memory lowers writing content.

Not only the modern look of the text is an essential factor for branding, but the old look of different fonts can have a psychological impact on the viewer. Having changed the style of the typeface, having made it more emotional and tighter, the designer can change the beauty differently to the brand.

For example, a bank that wants to convey to its customers a sense of stability and decline can choose a traditional serif typeface, and a tech start-up can choose a futuristic sans-serif typeface so that clients embrace it as innovative.

Psychological thinking can be extended even to other design elements, such as color. Advanced designers can combine a few psychological effects, choosing fonts and colors, after which the combination of design elements is psychologically thought out, which conveys one of the emotional font moods.

The influence of the emotional fonts on the perception of the consumer of the brand

Font style definition – can best be conveyed by describing different font styles.

Direct elongated fonts

They convey a business mood and are almost universal fonts. However, it should be borne in mind that direct font will be inappropriate for non-mass and original products that need to be distinguished from competitors. It may seem tedious and faceless if you do not beat it with an unusual color scheme.

Strict square fonts

They are mainly used in the design of advertising industrial products, technologies, and social advertising. Lightness and simplicity are inappropriate here. These fonts are designed to adjust a person to the seriousness of the information provided. They give the impression of importance and authority, so they are designed to attract business partners and investors.

Rounded fonts

They convey a sense of comfort and coziness. When square fonts look strict, rounded ones are positively perceived as a good attitude of the brand towards consumers.

Italic fonts

Most often used to advertise products that target the audience of girls and women. Italic fonts evoke a feeling of lightness and beauty. This is how beauty salons, clothing, and cosmetics stores advertise. Italics facilitate the perception of information, and it looks less important. Therefore, notes and the author’s digressions are highlighted in italics.

Handwritten fonts (script type font)

What is script font definition? Script psychology definition is that they have a unique element of fluid stroke attached to them. In layman’s terms, it is writing using a brush while connecting letters. They were mainly used for print packaging, signage, and advertising. Not suitable for outdoor advertising and slanted fonts – they are challenging to read if you choose a large font size. At the same time, they are great for emphasizing the exclusivity of a product or service. Handwritten fonts are used for advertising legal and consulting services, medical practice, and writing invitations during political PR campaigns.

The visual rhetoric of the text

Text documents mix both visual and verbal rhetoric. Verbal rhetoric refers to the actual textual information and affects the reader’s ability to understand and perceive the content. Visual rhetoric involves the visual elements and forms the overall impression of the document. Graphic elements in the text can activate the semantic imagination – they form individual semantic connections between blocks of text, more broadly explain what is said in the text, or form content that is not related to what is presented in the text.

Web design typography trends

Recent research shows that the emotional state of readers is the result of user experience. The perception of the font depends on the level of knowledge. The headset directly affects the external text on the screen or the document. Depending on the amount of text offered to the reader, choosing fonts that improve the positive attitude and perception of what is read is necessary. Psychologists say that in a state of happiness, the process of human thinking expands, activating creative thinking. When a person is optimistic about shopping, he ignores the inconvenience of the interface. And the choice of inappropriate fonts can cause negative emotions, accompanied by a critical assessment of your site’s user interface.

An attractive interface evokes positive typography emotions and is perceived more efficiently, producing a sense of harmony in visitors.

Font pairs

The main rule: Choose a font pair before you start the design.

This will allow you not to be confused in size in the future, not to think about what font to use here and how to use it here. It is better to define it once (which heading you use, the subheading, and their dimensions) and then apply it in your layout.

With the advent of user-friendly web fonts, the opportunity to improve your site has become even more accessible. But many fonts can confuse not only a beginner – which one is right for you?

The site is the text. When we visit a page, much of the content we come up with is text.

What happens on the page in terms of font pair? When we visit the site, we see many combinations of text. We see headlines. We see some main text. We see some captions and some notes next to them. We know the date. We see “today” written in a completely different font. This font is also different from the title, for example, and here it is. And how to combine it all correctly is a question.

The main rule is sufficient contrast. Not too big, not too small – the one we need here and now. And 4 tools for creating pairs of fonts – the so-called four ways, four tools that we can influence the contrast.

  1. Of course, the font. These are Antiquity and Grotesque, for example. Because of the maximum contrast between them. Antique is a slash font. Grotesque is a slash font.
  2. We can use typefaces within one font and different fonts in the same way. For example, it’s regular spelling (Regular), bold and Italic.
  3. It is also important to say about the size. It would help if you had a difference between your lines. Your font was more than 1.6. 1.6 is a figure from the proportion of the golden ratio. Use it as just a factor. If you have a text and want to make a title to it – multiply the size of this text by 1.6, and you will get the size of the title. If that’s enough, maybe you’ll have to increase it again.
  4. And, of course, color. There are, in principle, established pairs that can be taken and used—for example, Baskerville and Gill Sans. We see a bold typeface in the title, a font with notches, and the text is written in sans serif font. There is also enough contrast – we see the difference between the two fonts.

Also Garamond and Verdana. It is one of the golden rules of font selection definition. When selecting a font pair, you can use such established pairs as Garamond for headings. Verdana is a perfect font for typing the main text – it is comfortable to read. At the same time, Garamond is quite expressive for headlines.

Proxima Nova and Palatino – on the contrary, we use Proxima Nova headers – is a font without serifs.

And Palatino can be used for some book sets, sets, maybe articles. Palatino + Proxima Nova

Another example is PT Sans and PT Serif. These are fonts that are part of one typeface, that is, so-called fonts of the exact nature. That is Sans in the title, Serif in the main text.

What is the beauty of using a headset as part of a font pair? The fonts are similar: they were made by one author and have a single concept. They have, of course, differences in the image – there are notches, there are not, but they are very harmoniously combined. Helvetica + Times.

Perception of the font as part of the logo

Only 6% of international brands use a picture as a logo. 56% use a combination of text and images, and the symbols of 37% of the remaining brands are inscriptions. Thus, the vast majority of companies use text when creating a logo. Font values ??should not be neglected, and enough time should be devoted to creating a logo with a font that best communicates the brand philosophy to the person.

A logo where the text is placed in a square or circle is associated with confidence, in an ellipse – with a creative approach. The inverted triangle looks like a call to action, and the diagonal arrangement of the text is associated with speed and speed.

The best font for perception

63% of the fonts used in company logos are serif-free. The most popular among them is Helvetica. This font is used in 21% of logo inscriptions.

Helvetica is considered the best font for perception.

Where to get fonts?
  • google.com/fonts is a directory of free fonts from Google
  • typekit.com – similar in model, concept. We can take fonts from there and use them on the web, for example, immediately.
  • myfonts.com is a massive database of fonts. There are a lot of English fonts, Latin, and there is also Cyrillic.
Conclusion

To sum up, try to remember the following:

  • Make sure the text matches the situation in which it is presented
  • Size matters – logical choice of size emphasizes where needed
  • Use a font that displays the dialog you want to run
  • Color is paramount for conveying subliminal messages to your reader
  • You can also use color to draw attention to certain parts of the text
  • Text is useless if it is not easy to read – help your reader use logical formatting.
  • The image is not just colors and forms on the side, not for people.

Though people react to visual culture emotionally, designers can manipulate the psychological reactions of their gazers, sensing the choice of design characteristics, such as colors and fonts. The development of the psychology of fonts in marketing is becoming an important area of ??research and practice in branding and advertising.

Although it was the prerogative of great corporations, small businesses now recognize the value of stowing the psychology of emotional typography in marketing and brand design. It has been brought to light that different fonts are poured into the psychology of a person, and the deacons of hard fonts are to inspire the building to change the taste of life. It’s not surprising that brands are beginning to hire designers so that they can be smart, understand the psychology of fonts, and know fonts that evoke emotion.

For designers, that company’s understanding of the psychology of fonts is the key to molding how to remember the brand and how customers accept it. It is also true that the word strength in different fonts is different.

The post The definition of font psychology and how to use it appeared first on noupe.

Catégories: News dév web

Web Design Trends For 2022: Expert Opinions

Noupe.com - 26 avril, 2022 - 15:22

The world does not stand still and things change every year, if no color daily. There are new technologies, trends and growing interests in many areas.

Design is no exception. It is probably the most unpredictable trend there can be. Just yesterday your T-shirt was the hottest fashion trend, and now you need something new. Or just recently we could see a revival of retro styles in fonts, posters, and logos, even though it seemed impossible.

When it comes to web design, it is always looking to the future. Due to its fairly dense relationship with innovative technology, the digital sphere can delight all of us every year with something new in animation, user interfaces, and immersion depth. The year 2022 will also be promising in this regard, as we will soon see.

Besides visual trends, we also mention technological ones, keeping in mind that design is a planning job, actually engineering, and not just gradient selection. We appreciate things primarily not just for their color, but for how well they solve their tasks.

Dynamic Content

At the moment, many users are getting a bit fed up with the old type of sites and want to see a new level of personalisation. For this, it is a great idea to add dynamic content (also called adaptive) to your website. In this way, some sort of chip is added to your website and all your content changes depending on user demographics, behavior, preferences and interests.

In other words, the site will shine with new colors, not only visually but also technically. Changing headlines, subheadings, parts of text and images to suit the needs of potential customers will have a positive impact on your project. Using dynamic content, you can also easily create modules without programmer help. For example: with this solution, it’s possible to display a list of available products, manufacturers, or categories (by various criteria) in a modern eCommerce template.

Retro

Remember what we feel when we look at old photographs, games, things. A warm feeling of nostalgia comes over us. Designers love to play on users’ feelings, so they apply this trick in web design.

As the emergence of the Internet becomes an increasingly distant memory, up-and-coming web designers of today draw inspiration from those early days. The so-called ’90s style was characterized by bright background colors, visible table markings and robotic fonts.

While all that was implemented back then with pretty fun results, web designers of 2022 are reviving that trend, while still having the benefit of nearly 30 years of collective design experience.

As well as being a showcase for a variety of tricks, graphics and color, the web of the 90s was also an era when there were no rules and very few professional web designers. Designers who have emerged since then and work to industry standards now see those early days as a breeding ground for unrestricted creativity (for better or for worse).

Three-Dimensional Colors

Color schemes in web design have been trending towards gradient for a long time, and this year’s trend seems to be the next evolution, with color transitions becoming more realistic than ever. Following Apple’s Big Sur OS example, we expect colors to be rich and three-dimensional, almost like fruit that you can pick right off the screen.

This trend is achieved by a darkening that gives roundness to the flat icons of years gone by. While we expect this to appear more often on app icons, web designers are also eschewing neat gradient transitions for mixed background colors that seem more imperfect and natural. Two colors next to each other can suddenly blend together, or can retain the shadows and depth of colored objects. Overall, this trend suggests that 2022 web design colors aspire to higher levels of realism.

3D Elements

Visual effects successfully attract the attention of the potential audience, fully showcasing the virtual space. The design trends of 2022 are aimed at shortening the time it takes to open a resource. In the future, the emphasis will be on small frameworks. Three-dimensional elements will be a useful addition, and may increase usability. Design will look more original and unusual. In 2022, development specialists will be looking for new tools for fast loading of information on the page, including graphic images.

At the moment, they are creating interactive animations that are more memorable for the user, but do not slow down the loading speed of the site. The main purpose of such a picture is to attract the attention of visitors . The motion effect has a positive effect on a company’s reputation and promotion, increasing the number of target audiences.

Dark Design

This trend will only strengthen its position and progress this year. Many users have noted that it is the dark theme that they activate in their daily lives. This light is known to feel less strain on the eyes. It is also recommended activating the dark background if you use the device before going to bed. This promotes easy falling asleep and also has little effect on the quality of sleep. And, in general, a lot of people like dark mode. 

Dark mode combined with OLED (organic light-emitting diode) can prolong battery life. Many large companies have already introduced a dark theme to their own digital designs in UI/ UX design. The popularity of the feature will only increase. In addition, in 2022, companies will offer several design options. The user will be able to choose the interface that suits his or her preferences in the most pleasant way.

Animated Logos

The year 2022 does not abolish business cards, notepads, pens and booklets: animated logos make no sense for print products. But online brands are facing new challenges and looking for new solutions, one of which is creating animated logos.

And this is a legitimate expectation because they have many advantages, such as:

  • They attract attention. It means that they help increase brand awareness.
  • They look good on mobile devices. Catchy animations look more interesting than a static logo.
  • Most importantly, they showcase a story. The idea of a static logo evolves into an animation. It allows you to show not only the mission of the brand, but also its values in a few seconds!
Minimalism

Of course, good old-fashioned minimalism has not been abandoned. Sometimes you get the impression that it will always be on trend.

These days, end-users prefer minimalist and clean websites because they help them focus on what is most important, rather than being distracted by insignificant details.

With a lot of information already present everywhere, the modern user is looking for accurate “no water” information, seeking to eliminate unnecessary wandering around the web.

Websites with a huge number of elements can not only distract the user from getting the information they need, but also get forgotten rather quickly. After all, when instead of searching for certain information it is necessary to leaf through a huge amount of content, the user is more likely to choose only the button to close and forget the site.

On the other hand, a minimal, clean and dynamic website, complete with bold font where appropriate, helps the user to access the information they need very quickly without much effort.

New Fonts

Typographic trends change direction every year. In 2022, designers will no longer welcome classic fonts and are more likely to use custom typefaces as well as serifs (a short, usually perpendicular stroke at the end of a letter that begins and ends the main stroke of the character). The size will also change quite frequently. From word to word, the semi-transparent font will overlap the non-transparent one. Plus, boldness and italics will be added. You can see this trend in MasterBundles, CreativeMarket and Etsy.

Authenticity

Does it seem to you that sometimes you visit almost identical websites? More online platforms have become similar to each other. Finding something out of the ordinary is becoming almost impossible. A new trend was born out of this — authenticity. The essence of this trend is to combine things that are very difficult to match, to be unusual, to be out of the box, leaving the users baffled by what they see. It is about working with meanings, ideas and the presentation of information.

Parallax Effect

The “parallax effect” is still a popular design solution today. It is one of the trends of the 2022 website, and has been for years. It is not surprising as it is a really worthwhile move to get users’ attention. Parallax is commonly referred to as an optical illusion that occurs when floating parts are formed. Presented method is commonly used in the design of web pages. This effect allows visitors to the site to feel the effect of immersion to the fullest extent.

Conclusion

We can say for sure that most of the trends will, of course, take over from previous years, but they will also have higher quality content using new, modern technology. But what is really fresh about these trends is that they are aimed at creating excitement.

Whether they bring back a forgotten decade, delight the user with interaction and animation, or offer something created by hand, the goal of this year’s web design trends is to create an instant sense of wonder, no matter how unconventional the approach may be.

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Catégories: News dév web

Software Developers vs Software Engineers

Noupe.com - 26 avril, 2022 - 15:11

If, as a business owner, you too are confused between the terms software developers and software engineers, you are not alone.

Not only do the terms sound similar, but there are specific responsibilities of software developers and software engineers that get intertwined, making it even more challenging to differentiate between the two.

Despite sharing many similarities in software development, both software developers and engineers approach a particular task differently based on their skillset. In this blog, we will dive deep into the skills and responsibilities of both software developers and engineers so that the business organization has a clear idea when they are hiring them.

Software Developers and Software Engineers are highly skilled and knowledgeable tech professionals who could be an asset to a business firm. Therefore, it is essential to know their differences correctly. Otherwise, it may harm an enterprise for a more extended period.

Let us begin!

Who is a Software Developer?

A software developer is a professional whose primary work is to develop softwares that can run across various computer devices, tabs, and smartphones. The dedicated software developers are very creative and brainstorm masterminds who can create giant networks or underlying systems or focus on a specific program or an app.

The experienced software developers also focus on using various source debuggers and other visual development environments to write programs and modify codes and debug the softwares for client applications. Moreover, they are also expected to document and test the client software and write codes for apps that boost access to servers or services.

Top Technical Skills for Software Developers

Software development is a very complex job. Thus, business organizations expect software developers to be aware of specific technical skills that would help them during the software development process. For the knowledge of our readers, we have listed the essential technical skills that software developers must possess to excel in their work.

Algorithms and data structures

Understanding data structures and algorithms are essential for best software developers as they are the heart of software programming. Moreover, many business enterprises and employers are looking for talented software developers who are efficient in different data structures such as map, set, linked list, array, etc. Therefore, knowledge about basic algorithms and data structures will help software developers build better applications.

Cloud computing

Software developers must be highly skilled in cloud computing. Tech pundits worldwide also believe that cloud platforms will remain in demand in 2022 and years to come as there is no shortage of space, and companies can store their data quickly in a synchronized way.

Git and Github

An expert software developer must have a strong hand in knowing the versions of source controls such as SVN and Git. For example, more than 70% of the organizations use Git and Github as it has streamlined the market significantly. Therefore, the custom software developers must make some effort to be familiar with the advanced versions of this source control, such as knowing the concepts of merging and branching.

Top Soft Skills for Software Developers

Along with being brilliant in the technical aspects, the software developers must have some soft skills such as the interpersonal skills to make the communication process easy during the entire software development project.

Accuracy and attention to detail

It will not be an overstatement if we say that a software developer must have surgeon’s precisions while writing codes. They must be able to extensively run through their work to be the problem-solvers themselves and point out even the tiniest mistake that is messing up the entire code.

Willing to work in a team environment

The software developers should always strive to become brilliant individually but must also be able to do well in a team environment. They must have excellent collaborative skills and a cool head over their shoulders for staying calm under challenging circumstances.

Staying curious

A software developer who remains on one’s heels while doing a task will become a liability in the future. Therefore, they must always be looking for self-development by challenging themselves to remain at par with the changing requirements of the dynamic business environment.

Who is a Software Engineer?

A software engineer is mainly responsible for applying state-of-the-art software engineering principles to develop, design, test, maintain, and evaluate the software. Along with the software lifecycle, the latest engineering trends applied by the software engineer also relate to incremental development, consistency, generality, and modularity of the software.

The dedicated software engineers apply mathematical analytics and work on a larger scale than the software developers. As a result, they play a pivotal role in creating new tools for software development used by the software developers.

Top Technical Skills for Software Engineers

To become an efficient software engineer, a tech professional must have a strong hand in hardcore technical skills. For the benefit of our readers, we have listed a few of the top skills below:

Object-Oriented Design (OOD)

A specific software design approach has become popular since the proliferation of the software development realm. Object-Oriented Design (OOD) includes the critical principle of software design such as encapsulation, abstraction, decomposition, inheritance, and generalization. Therefore, if the software engineer is well-aware of the OOD guidelines, they will be able to develop reusable, modular, and very flexible software.

Software testing

One might say that software testing is an area where the quality assurance team has a specialization. But an experienced software engineer must know the ins and outs of software testing as it will help them reduce the time of overall software development.

Knowing the software testing process will also make the analytical and problem-solving skills better of the software engineer.

Accurate coding and computer programming

The instances where the software engineers would be required to code are rare, but it will be handy for them to be familiar with the programming languages. Knowledge of leading programming languages such as Python, Ruby, C/C++, etc., will make it easier for software engineers to be good with the data structures and algorithms.

Top Soft Skills for Software Engineers

Apart from being proficient with technical skills, software engineers must also have excellent ‘people skills’. Some of the leading soft skills that make the expert software engineers stand apart from their league are:

Leadership and persuasion

Along with being profound in their work abilities, software engineers are also expected to lead a team. Therefore, a software engineer must convey the basics of the development project to the team and guide them through all the thick and thin. Moreover, if the engineers are aware of the software engineering trends, it would assist them in sharpening their leadership skills.

In addition, they must persuade their team members to put in their 100% during the software development process so that the software renders the desirable outcome at the market.

Self-confidence

Software engineers must have complete confidence in their skills. Self-confidence will help them guide a team if they are stuck anywhere during the development process of software project. Moreover, with self-confidence, the software engineer will be able to look at problems from a different angle and have more chances of solving them quickly.

Taking risks

Apart from leading by example, the software engineer must also not shy away from taking calculated risks. The risk-taking ability will help the software engineer get out of one’s comfort zone and be better at their work. Moreover, it will also help them learn new skills that they can apply to better the software development procedure.

The Key Difference Between Software Developers vs Software Engineers

Below are some essential aspects that business organizations must consider to clarify what to expect from a software developer and software engineer.

  • A software engineer is involved in the entire software development process, whereas the software developers are only included in one aspect of the software development process
  • The software engineers create tools such as eclipse, visual studio, etc., while the software developers use them for development purposes
  • A software developer writes the entire program while the software engineer works on the component to build a system.
  • The software engineers solve issues on a larger scale. Moreover, the scope of work of software developers includes everything, but it is limited.
  • Software engineers work in a team while the software developers can either work alone or are a part of team.

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Catégories: News dév web

Conversational Commerce: How It’s Affecting Website UX and 3 Ways To Optimize Your Website For It

Noupe.com - 22 avril, 2022 - 20:00

It’s no secret that we’re a society that favors instant gratification. Although it has its time and place, most of us don’t have the patience to wait for an email response anymore – we want answers right here, right now. 

Because of this, brands are increasingly looking at how they communicate with their customers. Many are turning away from the standard channels, and are instead looking towards the new kid on the block: conversational commerce.

Fast, efficient, and capable of boosting sales in new and exciting ways, conversational commerce is fast finding its footing in the ecommerce world – and it looks like it’s here to stay. 

Below, we’ll dive deeper into what conversational commerce is, the benefits it can bring to your website UX, and how to make sure your website is fully optimized to support it. 

What Is Conversational Commerce?

It’s a good question, and if you had an Alexa or a Google Home sitting next to you, they’d be able to tell you the answer in a heartbeat. 

As it is, we’re happy to fill in. Simply put, conversational commerce is when voice assistants and messaging services intersect with – and often improve – the sales process. 

You may not realize it, but conversational commerce has probably already made its mark on your daily life. Perhaps you’ve had a discussion with a customer service assistant using a customer service live chat, or maybe you’ve replenished your coffee supply through your smart speaker. You might even have used a chatbot to create a personalized outfit for yourself. 

If you can’t live without your voice assistant, don’t worry. You’re not the only one! A third of the United States’ total population uses voice search regularly, and 1.4 billion people currently use chatbots. It was predicted that by the end of 2021, 85% of interactions would be handled by virtual assistants, and with COVID still driving the online retail space, it’s no surprise that experts estimate that by 2025, voice and chat technologies will be bringing in around $290 billion.

Sources: Statista, eMarketer, Smallbizgenius, Juniper Research

For anyone working in the commerce space, the data speaks volumes: if you aren’t using conversational commerce, you should be. Its popularity is on the rise, and users are increasingly looking for ways to bring conversation into their everyday shopping experiences.

How Does Conversational Commerce Affect Website UX?

The increased functionality provided by voice search, live chat, and chatbots all contribute towards a shopping experience that feels more 3D. But what is it specifically about conversational commerce that appeals to users so much?

1. It’s Convenient

Nowadays, anything that makes something faster and easier is going to be a winner. Being able to write your shopping list whilst changing the baby’s nappy or doing chores is multi-tasking at its finest – and conversational commerce helps with that. 

Voice search, particularly, is all around us. On our phones, our smart speakers, and even our watches. This means there’s always going to be something within hearing distance to deal with your customers’ requests. 

Similarly, having a live chat or chat box function on a page means that your users can get answers in seconds, rather than having to actively search for phone numbers or email addresses

Ultimately, conversational commerce takes out the middleman and streamlines the sales process. 

2. It Delivers a More Personalized Experience

When it comes to marketing, personalization isn’t new, but delivering a truly personalized experience when shopping online has always presented somewhat of a challenge. Conversational commerce solves this. 

By its very definition, conversation is a personal thing. Using it in your ecommerce strategy allows you to provide options for customers to access a completely tailored experience at every stage of their buying journey.

Conversational commerce strategies give each user access to more information on products, as well as provide a way to upsell new options and add-ons that they might not have considered before. 

Overall, conversational commerce is a little like adding a bespoke personal shopping experience to your website. And who doesn’t love to feel special now and again?

3. It Provides a Higher Level of Customer Service

Did you know that 81% of millennials experience anxiety when they know they need to make a phone call? This, combined with the fact that 91% of consumers globally prefer real-time assistance, means that old-fashioned methods of customer service are on the way out. 

Luckily, conversational commerce is there to fill the gap. Whether you’re looking for a faster way of providing customer assistance, or you want to deliver a more personalized offering, live chat and chatbots are both excellent ways of leveling up your customer help and support. Voice search also has its part to play here, giving answers to your users’ queries in a matter of seconds. 

The best part about using conversational commerce in customer service is that it offers a more interactive way for customers to speak directly to brands in real-time. It ensures that service is faster and more targeted, with no pesky wait times. 

How to Optimize Your Website for UX

One thing that’s for sure is that conversational commerce isn’t going anywhere, and over the coming years, it’s only going to mature and settle fully into its position within the industry. 

Now you know what it is and you know the benefits, there’s only one question that remains: how can you optimize your website for conversational commerce if you’re not using it already? 

Below, we’ll cover the optimization steps for all three methods of conversational commerce, so your website will be primed for a symbiotic conversational commerce-UX relationship.

Optimizing for Voice Search

Optimizing your website for voice search is pretty similar to optimizing for search engines. That’s because digital assistants use search engine snippets to find their answers. So, the higher you are in the rankings, the better.

Below, you’ll find some tips to make sure your website is ready for voice search:

  • Make use of structured data – This helps Google to find where the answer to a question is on your page. You could add an FAQ section to help with this.
  • Use a conversational tone in your content – This means making sure that your tone of voice reflects the way users will phrase their questions.
  • Optimize for mobile – All smartphones come with a digital voice assistant, so it makes sense to tick this box as firmly as possible!
  • Use long-tail keywords in your copy and titles – When asking questions, users will often use full sentences. Using long-tail keywords will help you to target more niche queries because of this. 
  • List your business locally – Lots of users use digital assistants to find local businesses. Make sure your website contains lots of regional indicators so you can be found more easily. 
Adding Live Chat to Your Website

Adding live chat to your website is as simple as clicking a few buttons. No, really. You’ll need to sort out staffing and operation hours yourself, but the actual technicalities behind getting your live chat up and running are pretty straightforward.

The process depends on which type of website you have, but generally, one of the three options below will work for you:

  • Use external platforms – There are plenty of third-party platforms that provide this service, such as Olark, Sendinblue, and Livechat. These platforms usually come with an additional monthly cost of around $16/month and above. 
  • Use inbuilt website builder appsWebsite builders are one of the easiest ways to create a website, and they make it simple to add a live chat function, too. Usually, these services are provided by an external platform, but you can integrate them with your website through an app.
  • Use a CMS plugin – If you built your website with a CMS, plugins are your answer. Usually, there are plenty to choose from and they work in the same way as an app integration would.  
Adding An AI Chatbot to Your Website

Similar to live chat boxes, many businesses find chatbots more convenient for the simple fact that they’re run by an AI and don’t require staffing. This means that you can have them running 24/7 if you like. 

When it comes to adding one to your site, the process is very similar to adding live chat:

  • Use an inbuilt function provided by your website builder – Most website builders come with inbuilt chatbot functionality, so all you need to do is insert it into your website design. If your builder doesn’t offer this, you could choose to install an app instead.
  • Use a CMS plugin – There are always tons of apps in a CMS plugin library, so you should have a ton of choices when choosing a chatbot app. Once you’ve picked one, simply click to integrate it with your website. 
  • Hire a UX designer or developer – If you’d rather take a hands-off approach, you could hire a UX designer or developer to do it for you. This is an especially good idea if you want a more complex live chat system, which might not be provided by apps and plugins. 
Summary

As with all things, one era ends and another begins – in this case, the time of conversational commerce is nigh.

Not only does conversational commerce make for a more convenient shopping experience for your customers, but the extra layers of personalization and more interactive customer support options it offers are largely responsible for boosting and driving sales.

The good news is that if you aren’t already using conversational commerce as part of your sales strategy, this is easy to rectify.  Whether you want to use one conversational commerce strategy or all three, you’ll be on your way to success faster than we can say, ‘Alexa, what’s the weather like today?’

The post Conversational Commerce: How It’s Affecting Website UX and 3 Ways To Optimize Your Website For It appeared first on noupe.

Catégories: News dév web

How will iOS App Development Change in the Near Future??

Noupe.com - 22 avril, 2022 - 19:46

The fact that one day in the near future, Smartphone Users will surpass a subscription number of several hundred million. With China, India, and the United States being the top-most countries with the highest smartphone users, the worldwide smartphone subscription has surpassed 6,500 billion. With 3.74 million non-gaming Apps and over 1 million gaming Apps, the iOS App Store has become the second-largest App Store after Google Play Store. Well, who can now question the popularity of iOS App Development?

Apple.Inc has left no business success story coupled with App Development. From Facebook Messenger, Kik, to ASL App, and Chegg eReader, these are a few successful iOS Apps. 

So, if you’re an aspiring entrepreneur looking to turn around your Business with an iOS App, let us familiarise you with iOS app development trends, and also what the future beholds.

The future of iOS App Development

Apple.Inc brings you limitless possibilities to develop and launch your Apps. The Platform offers iOS, iPadOS, macOS, tvOS, and even watchOS to provide a unique user experience. Now, these cutting-edge technologies together bring unique capabilities to help you develop a seamless and intuitive experience. 

Let’s dig further into the most advanced facets of iOS and how it can help you build Futuristic Apps. 

User Data Protection

iOS App Development is incomplete without a user’s data protection facility. Now, iOS provides this protection by encrypting the files of the app on the disk. This Data Protection feature forbids any unauthorized access to the App files.

There are four levels of Data Protection, namely, 

  • No protection
  • Complete until first user authentication (Default) 
  • Complete unless open
  • Complete

If no protection level is specified, iOS Applies the default one automatically. 

Grow your iOS App with CloudKit

From efficient syncing to simple monitoring and management, CloudKit is the easiest way to build and grow your App. iCloud keeps everything updated across different devices and the web. And as and when your user base grows, you get 1 PB (petabyte) of storage for the Public Data of your App. 

CloudKit offers a comprehensive set of features to help you build powerful Cloud Apps including; 

  • Automatic syncing 
  • Encrypted Data 
  • Protected Privacy 
  • Automation 

Organize your Apps in containers so that their data doesn’t tangle up with others! 

Near Field Communication (NFC) Tag Reading

Core NFC is an essential aspect of iOS App Development. The app can read the physical environment and real-world object tags to provide users with more information about them. The app can read NFC tags of types 1 through 5 available in the NFC Data Exchange Format (NDEF). 

Core NFC is available on devices that support Near Field Communication. 

AI-Powered Siri

Siri is an intelligent assistant that users can do things with just their voice. Siri handles user interactions, including voice recognition, language recognition, and other user requests. 

Try commanding the following to Siri to see what this advanced feature can do for a matchless user experience with your iOS App. 

“Send a text to Macey Smith using MyTextApp.”

“Start my daily aerobic workout fromMyWorkout App.”

Add 1 Almond Milk, Wheat bread, and Eggs to my grocery list in MyListApp.” 

Suggested Shortcut APIs paired with Siri bring convenient shortcuts right to the user’s Lock Screen! The conversational feature lets Shortcuts get more things done. Say, if the users say “Order Takeout,” Siri would ask a follow-up question like “Which Order should I takeout,” and then present the order from a Food Ordering App!

Siri will also display visual information for ease of use!

ARKit 5

In recent versions, Apple has made significant progress with Augmented Reality. ARKit 5 allows one to create AR Experiences for specific places and even in the neighborhood. 

The new, improved features of ARKit 5 include Motion Tracking and Face tracking. Face Tracking extends support to the Front-Facing Camera for any iPhone Model with an A12 Bionic chip and later. With the TrueDepth Camera, one can track up to three faces simultaneously, such as in iOS apps like Memoji and Snapchat. 

Location Anchor is available in only selected cities for iPhone Models iPhone XS, iPhone XS Max, iPhone XR, and later versions. Specific cities or places such as famous landmarks with Location Anchor support allow users to move and see virtual objects from different perspectives. 

iBeacon

iBeacon opens limitless opportunities. It implements Bluetooth Low Energy (BLE) technology standards, enabling exchanging information by receiving signals from beacons within nearby distances. 

iBeacon is beneficial for iOS App Development for industries like Retail, Hospital, Education, Entertainment, Real Estate, and Digital Advertising. This feature can help your business to: 

  • Deliver a more personalized experience 
  • Gather instant feedback about User’s Experience 
  • Gather information about products in their proximity 
  • Let’s Businesses acquire customers and retain them 
Core Machine Learning (ML)

iOS App integrated with Core Machine Learning (ML) delivers fast performance. With just a few lines of code, the iOS App Developers can develop an App with intelligent features. Easy to add pre-built machine learning features are facilitated by Core ML-powered APIs. 

A few Machine Learning features include object detection with images and video, analysis of language, and sound classification with just a few code lines! 

Easy IoT iOS App Development

The IoT industry is growing exponentially, making people’s life easier. One can build an IoT App on iOS in just a few easy steps! Suppose you’re building a native, hybrid, or cross-platform app. In that case, the first few steps include working with Xcode and Swift, choosing an Application Enabled Platform, coding the front-end and back-end, using the IoT Framework, and finally launching it on the Apple App Store! 

Well, that’s how iOS App Development happens! 

Wrapping Up:

It’s crucial to keep up with the trend so that you don’t go obsolete! So, while you’re working on your iOS App, try to include the market-trending features into your App Development. Thus, this shift to developing iOS Apps is taking App Development to the next step. Avail the best iOS App Development Services by contacting the right company or developer at the right time. 

So, hire an iOS developer by checking that the chosen App Development Service Provider has relevant experience designing and developing the app! Artistic minds never hurt anyone. Also, look out for developers who hold the caliber of thinking out of the box and developing robust, effective, and customized iOS Mobile Applications. Most importantly, make sure that the developers put forth a cost-effective quote for their user-friendly iPhone App. 

Technical soundness is yet another App success catalyst. Whereas, in the end, quick delivery of high-quality products is reasoned to bring the greatest outturns! 

Employ these futuristic and groundbreaking features and build a next-gen App today! 

The post How will iOS App Development Change in the Near Future?? appeared first on noupe.

Catégories: News dév web

Essential Tips for Creating Your Employee Handbook

Noupe.com - 22 avril, 2022 - 14:17

Is your organization struggling to maintain a healthy flow in its communication structure? If so, you might want to start by ensuring that you and your team are on the same wavelength when it comes to your company’s goals. Like John Rampton says,

“I’ve made it clear that I have an open-door policy – which means that the employee can tell me anything that is on their mind.”

One way to do that is by creating an employee handbook, clearly stating the company policies, objectives, and regulations that will act as a binder to keep everyone on the right track. Let’s dive deeper into the conversation to understand this better. But first, let’s sift through a few basics.

  • Why You Need an Employee Handbook
    • Laying down the right expectations
    • Welcoming new employees
    • Comes in handy while resolving disputes
    • Harboring a positive work atmosphere
  • Sections You Need in the Employee Handbook
    • Welcome message
    • Company introduction
    • All things legal
    • Finances, rewards, and recognition
  • Final Thoughts
Why You Need an Employee Handbook

The most important function of an employee handbook is to streamline the communication between an employer and employee and to encourage a transparent business model.

This helps new employees get comfortable with the company structure and aids the existing workforce to be better at communicating their issues and doubts. 

Here are a few other benefits of having an employee handbook.

1. Laying down the right expectations

Your employees need to be well versed on their roles and responsibilities and should also be in a position to accept full accountability for their actions.

An employee handbook manages that by being a valuable resource of information regarding policies, roles, missions, values, and objectives. It proactively ensures that:

  • The employer and the employee are on the same page in terms of roles and expectations.
  • There’s a smooth flow of communication between hierarchies.
  • Employees feel comfortable and confident while voicing their issues.
  • Everyone feels valued and equal in the organization.

More often than not, you might come across an uncomfortable situation with your employees, especially if you deal with a remote workforce. An employee handbook comes to your rescue in such situations by becoming your ally in clearing up bad air and making things seamless and positive at the workplace.

2. Welcoming new employees

When a new employee joins the team, their head is full of questions you might not have the right answers to.

But, with the help of an employee handbook, they can easily navigate these doubts and will also be in a much better position to understand the company structure.

Additionally, it also helps in:

  • Laying down important company policies
  • Talking about expected employee behavior
  • Making legal and financial terms transparent
  • Helping a new employee understand how to communicate between hierarchies
  • Talking about the person of interest in case of a dispute
  • Laying down essential company clauses

Apart from maintaining a smooth onboarding process, an employee handbook also clearly demarcates the policies regarding exit procedures that ensure an employee bids goodbye to the organization on a positive note. 

3. Comes in handy while resolving disputes

While working on a team, a difference of opinion is inevitable. In a situation like this, an employee handbook acts as your gospel truth by outlining all the intricacies involved when it comes to legal matters.

It tells you how to proceed, keeping in mind the interests of both parties involved and the first step in the process. 

Here’s what you need to include in this section to ensure that things are handled smoothly.

  • Compliances and state laws
  • Non-disclosure agreements
  • Legalities associated with employee contracts
  • Labor laws
  • Social media policies
  • Policies related to the use of technology

This is also an important document to establish credibility for your company, since it talks about you as an established, law-abiding institution that believes in being fair in all its undertakings.

4. Harboring a positive work atmosphere

For your employees to contribute to the company in the best way possible, they need a clear headspace free of any communication conflicts.

An employee handbook holds relevance here by streamlining the process of communication and touching on deep topics related to grievances, legalities, organizational goals, and objectives.

This reassures your employees, and they can concentrate better on their work. This leads to a workplace that fosters a community of motivated employees who work with twice the determination.

Drafting a company handbook requires in-depth research and a lot of time. It is recommended to create personalized emails for your employees, asking them for their valuable insights, and to use those to direct your handbook content accordingly. You can use a drag-and-drop email builder to save time.

Now that you’re set in the right direction, let’s find out about some essential information you need to add as part of your employee handbook.

Sections You Need in the Employee Handbook

There is no hard and fast rule as to what you need to include in an employee manual, but there are a few things that need a spot right on the front pages.

Let’s help you get those on point.

1. Welcome message

A welcome message is essentially a short and crisp statement from a senior-level leader, welcoming employees, new and old, to explore the handbook further.

This message goes a long way in connecting employees at all levels with their leadership and making their ideas more accessible.

Here’s what you need to do to ensure that this message is absolutely on point.

  • Keep the language simple and easy to understand.
  • Use first-person language and direct the content to the employees.
  • Use a positive tone and make the message sound happy and warm.
  • Keep it short and crisp.

This is the first thing employees will read as soon as they have access to the handbook; ensure that it’s error-free and engaging so they feel compelled to read the rest. 

You can also use this space to take your new joiners through their first-day journey, like how Valve does it in their handbook.

2. Company introduction

The next section you need to draft relates to introducing your company more extensively by talking about policies, teams, and so on. This is the section that will come in handy while managing grievances and disputes. 

Also, it is the most referred-to section in the entire book; therefore, it is recommended to take proper guidance while drafting it.

A few things to cover here are:

  • Brand image guidelines
  • Mission and vision statement
  • Team structure, project management principles, and office hours
  • Company culture (take hints from Netflix’s culture page)
  • Divisions between teams
  • Onboarding and exiting procedures
  • Documentations
  • Privacy statements
  • Leave and absence policies

Every organization is different, so this section may vary from company to company. You need to understand what structure suits your company best and then take it from there. 

3. All things legal

Cover all the legalities in this section to maintain the utmost transparency and to safeguard your company’s interest in case there’s a dispute with an employee or even a stakeholder.

Here’s an idea of what you need to cover here:

  • Equal opportunity clause
  • Disability clause
  • Diversity and Inclusion statement
  • Corporate Social Responsibility
  • State and national policies
  • Workplace harassment clause

Talk about each of these points in-depth and cover every angle. Use an expert’s guidance to draft your legal section, as it needs to be error-free or it might backfire. 

Circulate the same over an email using a good email marketing tool so everyone has access to it as a separate document. 

Pro tip: Consider the software you’re using while employing this technique to avoid hang-ups. For example, if the majority of the team uses iOS, use an email client for Mac for seamless distribution.

4. Finances, rewards, and recognition

Apart from your work culture and workplace infrastructure, this space is one of the main reasons an employee chooses you over another opportunity. 

Be as descriptive as you can be, and make this the most appealing section of the entire book. This is also a good time to talk about any incentive and employee recognition programs you have in place to further motivate your employees to perform better.

It is recommended to break the information in this section into smaller parts so everything is laid out in a clear fashion, leaving no room for confusion.

You can add an extra section to the list wherein you can talk about all the employee benefits you offer, like medical insurance, financial aid, tax rebates, and so on. Just keep in mind that the more information you share in your handbook, the better.

Leverage technology to have a copy of the handbook mailed to your employees, and ask for a necessary acknowledgment receipt so you know that they’ve read and received it and are aware that such a document exists.

Final Thoughts

All the above points will get you going in the right direction of drafting your employee handbook. 

However, your first step is to determine how you want to present it, what kind of language you want, where you want your content to be directed, and most importantly, what information you are comfortable sharing. 

Once you have it figured out, make sure you take the time you need to hire the right person for the job, and you’re all set. Just keep updating the handbook as and when new policies come into play, and always stay on top of things.

The post Essential Tips for Creating Your Employee Handbook appeared first on noupe.

Catégories: News dév web

8 Best URL Shorteners

Noupe.com - 21 avril, 2022 - 13:15

Do you know how many people visited your website last month? 

How many of them came from the ads you ran on Facebook or the latest newsletter? 

Is your social media strategy working to bring traffic to your website? 

No business in the digital world can thrive without tracking web traffic and understanding data and analytics. Tracking the source of your website is important to understand the effectiveness of your marketing efforts while maintaining the branding for your business. 

For example, How many times have you shared a link like this? 

Source: Guinness Book Of World Record (Longest URL in History of the Internet)

Now, imagine typing it or posting it on your timeline. 

Doesn’t it throw you off? 

Link shorteners not only add to the experience of your brand but also bring valuable insights which you can use for your digital strategy.

But what technical skill level do you have to be at to understand the analytics of web traffic?

The answer is you can understand the data and analytics yourself, irrespective of your technical skill level. The easiest way is to URL shortener and link tracking service.

What are URL Shorteners? 

URL shorteners are one of the necessary tools for your online marketing and traffic tracking.

If you want to shrink long and bulky URLs to short and limited characters, URL shorteners are your go-to tools. These shortened URLs send the user to the same page or website where the original link was meant to direct them. But, in addition to shortening, these tools help you track analytics like clicks, retargeting, UTM parameters, and audience analytics. 

However, the functionality and features of URL shorteners differ according to their feature sets. With numerous options available online, you should be looking at the value-added features each tool is offering rather than just link shortening. 

The more capable a URL shortener is, the more insights it can bring for you, thus helping you strategize accordingly. 

There are 2 types of URL shorteners available online. Some only shorten the links and converts a cluttered link into a short and crisp link. But, the more advanced ones offer link-tracking analytics with each shortened link. This way you can evaluate which kind of content, ad or platform is performing best to bring in the traffic from a specific link. 

From creating short, branded & aesthetic URLs to tracking and retargeting features, the URL shortener tool is an essential tool to understand your audience and the performance of the content. 

But, which tool is best for you out there?

How to choose a URL Shortener? 

The tool selection will be based on your objectives but some overarching goals for all online businesses will be the same. Therefore, we have listed brief evaluation criteria which you can use while selecting the best URL shortener. However, the selection of any tool greatly depends on your goals and needs 

1. URL Branding: 

A URL shortener takes some long, unwieldy links and turns them into a shorter, easy-to-share ones. It allows you to create short links for your digital content or online store which you can also share on the marketing collateral such as banners, posters, business cards, etc. The short links on the print ads will be easy to type and consumers are more likely to type a few characters on their devices when they can’t directly click on the link. It enhances and unifies your online and offline experience, by bringing offline customers to your online platforms too. 

One of the very smart branding techniques that marketers are now implementing is the use of branded links. From your own links to curated content, advanced URL shorteners allow you to add your own domain in shortened links. For example, LinkedIn shows shortened links on its platform as lnkd.in/fghjk. Thi way LinkedIn controls the link branding on its own platform. The New York Times shortens the links of its articles to nyti.ms/sample to share on different platforms.

2. Shareability: 

Social media apps and messaging apps allow only a certain character limit for a post. Only sharing links might take up more characters but won’t add any context for the reader. The best practice is to use URL shorteners for fitting your copy and URL within the same character limit. This can bring in the data about your content and the audience who are clicking on your links through social media platforms.

3. Data & Analytics: 

The URL shortening tool also provides data and analytics for the shortened links. For each shortened link, the dashboard of the tool can share multiple insights and data points. Some of the examples include information about the devices your users used to access the link, the country they were located in, the number of times they clicked on the link, the platform they saw the link on, and much more. These features can vary according to the tool and the plans. Data and analytics are essential for evaluating and strategizing your content. 

4. Customization:

One way to see which ad creative or platform performs best to bring in the traffic is to customize the same link for different platforms or ads. This approach is basically used for A/B testing. The same link customized for different creatives and platforms will give you separate analytics and you can then evaluate which set performed the best. Not just that the bulk customization of links allows you to group multiple links in a single link. 

Best URL Shorteners:
  1. Bitly for all-around individual and business use
  2. Replug for all-around individual and business use 
  3. Rebrandly for branded links 
  4. PixelMe for retargeting 
  5. BL.INK for enterprise businesses 
  6. TinyURL for fast and anonymous short URLs
  7. Shorby for Instagram users 
  8. Ow.ly for Hootsuite user 
1. Bitly

If you only shorten the links occasionally, then you can use Bitly even without creating an account. 

It is one of the best URL shorteners because of its freemium package. The freemium package allows you to create upto 1000 short links for 30 days. However, if you are including link shortening strategies heavily in your digital marketing strategies, then you need a premium plan which offers you to create 10,000+ branded links along with detailed data ad analytics to see the performance of these links. 

Price:  Free; $29/month (Basic); $199/month (Premium); Custom (Enterprise)

2. Replug

Replug is one of the top-rated link management tools for digital marketers. It is an all-in-one link management tool, from shortening long links to short branded links, adding retargeting pixels, tracking engagement matrices, and much more. 

Replug shortens complex and unattractive long URLs to branded and recognizable short links. This unique feature will not only add credibility to your branding but will also help you track the performance of your links in different campaigns and platforms.

But, what makes Replug better than other tools?

Replug is one of the most appreciated all-in-one link management tools among marketers for its feature set. Some of the most loved features by its users are listed below: 

Features:

Custom Domains for Branded Links:

Branded links will help you add more credibility to your digital communication. It will build trust in your audience, thus leading to a higher number of clicks and traffic. 

Replug allows you to add your domain name to create and shorten the links with your own brand identity. The custom domain integration in Replug is just a matter of a few clicks. With a custom domain, you can replace rpl.co to YourBrandName.co. 

Every link you share on social media, newsletter, or any campaign is an opportunity for a brand to imprint in your audience’s memory. You can also share the shortened link from other websites or any online resources with your audience. 

Branded links can improve your CTR by 39%.

Source: nDash 

You can download their Chrome Extension, making it very convenient to shorten the URL on the go!

Retargeting:

Nurturing your audience and potential customers across the funnel is very crucial as it leads to increased sales. Replug allows you to configure your campaigns for retargeting your audience on Facebook, LinkedIn, Pinterest, Quora, Twitter and Google. You can add the pixel ID of these platforms in Replug and let Replug handle the conversion of your visitors to buyers. It will only show the content to people who have interacted with your content previously, thus helping you spend your ads budget more efficiently. 

Lead Generation: 

Replug helps you with lead generation in 2 ways: one is by audience retargeting campaigns, and the second is by adding call-to-action buttons with the curated content. Another fun fact about using this tool is that you can share 3rd party links and shorten them with your branded links. You can also add Call-to-actions to your curated content. 

This will help you acquire leads through the opt-in form that appears on top of your content. Call to Action at different touchpoints of the online and digital audience can improve the sales for the business.

Its UTM builder allows you to add code snippets and labels to your links. 

UTM parameters are intelligent parameters where you can record and get insights into the performance of your campaigns, CTAs, and channels. 

Furthermore, You can record your Web Traffic through Google Analytics. Thus, evaluating your efforts across different platforms gives you deep insights into which channel you should invest in more. 

Instagram, Twitter, and several other social media platforms only allow you to add one bio link, but what if your user wants of exploring your brand through LinkedIn and another wants to buy the product. 

But, How will you choose which one to prefer?

The answer is, you don’t have to choose. 

With Replug’s bio-landing pages feature, you can add all your updated links to a bio landing page, with a customizable layout, where you can add all your updated links. 

You can multiple links to your service and brand such as products, videos, other social networks, and websites.

It allows you to add 10 teammates to different brands and assign different roles for optimized team management. 

This is an excellent feature for improved workflow and aligning your team on the performance. Very few link shortening tools have this feature. 

The QR code generator of Replug allows you to generate a Smart QR code with every branded link. This adds to your marketing mix. You can also promote your online source offline by getting those QR codes printed on flyers, cards, or posters. 

Insights and Data: 

You can make informed decisions for your brand with more than 10 data points in Replug. It not only shortens your links but also tracks engagement matrices of the content your share. You can analyze KPIs such as Click performance, Conversion, Unique Clicks, Visitors by country, Visitors by source, and many more. You can use these insights and analytics to make informed decisions for your retargeting campaigns. 

Integrations: 

Replug integrates with more than 30 platforms. Thus, allowing you to manage your social media, email marketing, lead generation, retargeting and creating a custom audience for your campaigns. 

Price: 

  • $19/month for Basic Package
  • $49 / month for their most popular Professional Package
  • $79/month for Agency Package 
3. Rebrandly

While Rebrandly is a great URL shortener like all other URL shorteners, it has a unique appeal for its customers. It not only brands your links, but it can also track the performance metrics and integrate with 50 other platforms.

Rebrandly is a great choice for small businesses. Their UTM builder and custom URL slugs in the free version can be a great start for small businesses who are new to link shortening strategies. 

Features: 

Rebrandly includes the features for tracking the popularity of each link, demographics and analytics about the audience, and automatic QR code generation too.

From link management to traffic routing, multiple domain management and training and support, Rebrandly makes sure that its feature sets are easy to understand and use. 

But what if you are an enterprise or work with large teams?

One of the unique features offered by Rebrandly is the team management feature within the tool where your teams can coordinate and see the performance of shortened links.  

Price: 

  • $29/month for Starter Package
  • $89/month for the Popular 
  • $499/month Premium 
4. Pixel Me

PixelMe is an URL shortener that embeds retargeting pixels from Facebook, Adwords, Linkedin and more into shortened links. You can track your brand your links, track & share your own branded short URLs. 

Features: 

PixelMe allows you to build retargeting audiences from any link. You can send people to third-party platforms (e.g. Youtube, Kickstarter, Spotify etc.) from paid ads and then retarget all those people.

With its Amazon attribution feature, you can track your conversions.

Like Replug, it also allows you have a micro landing page for your links. 

You can also add multiple ad platforms, like other tools, for retargeting your audience on different platforms. 

Price

  • $29/month for Starter Package 
  • $69/month for Growth Package 
  • $149/month for Scale Package 
5. BL.INK

Bl.NK allows you to customize the shortened links with relevant keywords instead of random characters.

BL.INK is best for enterprise businesses with an established link shortening strategy and the feature set of BL.INK will add more value to its strategy right away.  

Features

The most popular features of BL.INK includes data and analytics. It reports the data points which include the information about clicks for example date, time, device, and geographical location. It also allows you to integrate Google Analytics and Adobe to streamline the process. You can bulk edit your links in BL.INK. However, the only limitation for small users is that you cannot use the tool without signing up. Other than that, it only tracks a limited number of links for its low-tier subscription packages. 

Bl.INK offers five subscription tiers based on the number of links you’d like to create and track. 

Price:

  • $48/month for Expert Package
  • $99/month for SMB 
  • $299/month for Team Package
6. TinyURL

Anyone who wants to shorten the link once in a while without signing up for a tool, TinyURL would be a great choice for them. 

The simplicity of use and quickness of the platform makes it one of the best link shortening tools. 

Image Source Features: 

It allows you to add the custom alias right away. However, if you don’t have a custom alias, the shortened link will be like “tinyurl.com/ertyh”.

The simplicity of the tool doesn’t mean it is any less than its competitors. It allows you to track key metrics and analytics for your links after you sign up. 

Even for a one-time project, you can see the detailed analytics of your campaign. However, the downside of the free plan is that it only tracks the analytics of one URL at a time. For more URLs and their analytics, you have to subscribe to the paid plan.

Price

  • Free 
  • $9.99/month for Pro 
  • $99/month (Bulk 100K) 
7. Shorby

Shorby is a versatile tool. From link shortening to adding a customized page for all the links to your profile. When you want to add multiple links.

Image Source

The way Shorby works is that you add all the links you want to share with your audience on Shorby and then it generates a single link for all those links. You can now share that link on your profile. The user can click on that link to find the relevant link to your post from there. 

It is the ideal tool for platforms where you can’t add links in descriptions and the bio only allows you to add one link at a time. You can all the related links in Shorby and then share them in Insta bio. 

You can use ShorbyURLs to navigate your audience to new content, podcast episodes, YouTube uploads, and so on.

Price

  • $15/month for Rocket plan 
  • $29/month for Pro plan 
8. Ow.ly

Ow.ly has been developed by a popular social media management tool called HootSuite. This link shortening tool is integrated into every Hootsit free account. It enables you to distribute your links and their performance directly into the HootSuite platform and allows you to post every single link you post to other social media profiles. 

Image Source

People who are already using Hootsuite for social media management can make better use of this link shortener than other tools. However, the one limitation to this tool is that there is no information available about its features. Hootsuite has an inbuilt UTM builder, but the link shortening tool cannot be used alone. 

Thus, making other options more robust if you don’t have a Hootsuite account already. 

Price:

Free for Hootsuite Users

Conclusion: 

Do your thorough research before investing in a link shortening tool. The reason is once you have started using one link shortening tool it’ll be difficult to transfer data from one tool to another. Even if you do you’ll do so, you’ll lose a holistic image of how your strategy has evolved over time. However, if you use link shortening tools occasionally then you can use any link shortening tool. 

Link shortening strategies can help you design an integrated marketing strategy, combining both digital and conventional marketing strategies. Shortened links are easy to type, therefore you can also use these on your print ads and posters. These will also enable you to tackle the character limit challenge on different platforms. 

But using a URL shortener will help you streamline your strategy by giving you a holistic overview of the performance of your marketing efforts on different platforms along with deep insights into your audience. Therefore, it is necessary that you evaluate your strategies for better traffic and lead generation.

The post 8 Best URL Shorteners appeared first on noupe.

Catégories: News dév web

Most Popular Social Media Channels for Small Businesses and How to Use Them

Noupe.com - 20 avril, 2022 - 19:24

It’s 2022. Whether or not your small business can benefit from social media is no longer a question. All of us understand how much social media benefits businesses, big and small. If you are not using social media in your marketing, you are missing out.

What Social Media Should I Use for My Small Business? 

The only question left for you to ask yourself is what social media platform you should choose for your business. And we are here to help you answer that question. Each of the major social media platforms has a specific way it works and engages. It’s important to choose the right one, especially if you can’t afford to cover them all.

The Big 5 Social Media for Small Business 

The five giants of social media for small businesses are Facebook, Instagram, LinkedIn, Twitter, and TikTok. The way social media for small businesses works is you either manage your social media on your own or hire a digital marketing agency or manager to do it for you. If you opt for the first one, here’s what you should know.

#1 Facebook Is Still Running High

Facebook is still the social media that generates the most revenue for small businesses. It has 1 billion users per day and convenient features like paid ads and marketplace. So, if you are going to choose just one social media for your business, choose this one. Pretty much anything can sell on Facebook from custom jewelry to candles to restaurants and services.

How to Use It

What’s great about Facebook is that it gives you lots of options. You can share updates on your business, new products, and promotions via statuses, photos, or videos. Use it for all of that and take advantage of its great targeting feature for your paid ads. As for how often you should post, you can post 2 times a week or even every other day for more engagement.

#2 Instagram Is Thriving

Instagram has a fast-growing user base and is thriving. It’s a favorite of young people – millennials especially. What rocks on Instagram? Visuals. It’s a highly aesthetic social media. You can post photos, videos, reels (very popular), and stories. It’s especially useful for businesses that sell fashion, cosmetics, jewelry, and stuff like that.

How to Use It

When it comes to Instagram, visuals are of extreme importance, as we said. Visuals are important in general but even more so on Instagram. So, make sure you have a beautiful and unique design that will capture the attention of viewers. Also, tell a story and include light and relatable stuff about your business and team members. Post around 3 times a week.

#3 LinkedIn Is Great for B2B Marketing

LinkedIn is THE place to be for businesses and professionals and the great place to network. It’s the best option for B2B companies. It’s also the place where you can find top professionals to employ and where your employees can be your brand ambassadors and promoters.

How to Use It

As LinkedIn is a professional environment, the people and businesses that follow you there will want to see updates and info about business-related stuff. Keep your posts informative and educational and use this network to bring your business closer to potential customers but also employees. Share some tips and insights about your industry to show off your expertise. 

#4 Twitter Lets You Be In the Moment

With over 500 million tweets published daily, Twitter sure is one fast-paced environment. It’s where those clever, educated, and artsy types hand around and it can get controversial from time to time. Twitter stuff is also most likely to end up in the mainstream media as it’s a platform that often discusses current events and trending topics.

How to Use It

Similar to LinkedIn, Twitter is great for pushing out informational posts and news about your business. But you can also allow yourself some lighthearted and fun posts. Twitter is also a social media platform where posting multiple times a day is encouraged. Keep those tweets short and light and keep them coming!

#5 TikTok Is the Rage Among the Youth

TikTok is the most popular social media network for younger generations. And one with the best organic reach! If your target audience is the youth and you want to sell something to them, here’s where you should go. Create a TikTok profile but also engage in influencer marketing as the younger generations respond well to that.

How to Use It

Short, fast-paced videos rock on TikTok. That’s how you should craft your content. Posting frequently as well as using the popular filters and sounds is also important. You can show anything there. From your production to packing and shipping products to how someone uses them. As for influencers, choose the ones your target audience likes and trusts the most.

Social Media Will Grow Your Business

Social media marketing can really do wonders, especially for a small business. It’s an investment that will pay off in many ways. Your business will be viewed as reliable and professional, you will reach increasingly more people, build a brand, and get more customers. You will see the ROI, you just need to be patient.

Don’t Be Afraid to Ask For Help

Another thing you’ll need in order to see that precious ROI is hard work. If you don’t have the time or the knowledge to rock your social media marketing, find someone who does. There are many digital marketing agencies out there that offer a hands-free service and bring their content writers, designers, social media managers, and AI tools for a decent fee. Don’t be afraid to ask for help!

The post Most Popular Social Media Channels for Small Businesses and How to Use Them appeared first on noupe.

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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn