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The Complete B2B Strategy on How to Use Video Marketing to Build Your Brand - 6 mai, 2021 - 12:43

The message is clear at this point: B2B organizations can’t afford to leave video out of their marketing efforts. More marketers incorporate video into their content strategies every year, and the results speak for themselves.

According to recent research by Wyzowl, 86% of video marketers say that video increases web traffic, 78% say that it has improved their annual sales numbers, and a whopping 94% say it helps users understand their products or services better. 

There are plenty of undebatable benefits involved with video marketing, but there’s a catch to it. It requires strategy. It’s one thing to develop a beautiful and engaging video, but that won’t do much good for your organization without a concrete plan to help you make the most of it.

So, how do you develop a B2B video marketing strategy to build your brand? It doesn’t have to be as complicated as it might seem at the outset. Instead, taking a basic step-by-step approach can help you build a successful strategy to promote your brand, grow your business, and generate exposure through video marketing.

If you’re looking to dive into the vibrant and fast-growing video marketing landscape, then here is everything you need to know.

Why Invest in Video Marketing?

Maybe you’re already satisfied with your existing content strategy. Perhaps your blogs, case studies, and newsletters are bringing in more than enough leads, engagements, and sales for your needs. Even if that’s the case, it’s still vital to incorporate video into your marketing efforts if you hope to continue connecting with your target audience.

Consider the following reasons that video marketing is becoming the primary B2B communication strategy:

  • Well-made videos can simplify the buyer journey and streamline the purchase process by seamlessly communicating product benefits.
  • Informative videos like explainer videos and product showcases make it easier for audiences to understand your brand.
  • Videos can boost your brand’s exposure by putting your product in front of a range of audiences across platforms.
  • Video tends to yield far higher engagement than written content, so video can be vital for engaging your audience.
  • Your existing content, such as blogs and newsletters, can be supplemented with video marketing that increases click and open rates.
Your Step-by-Step B2B Video Marketing Strategy to Boost Your Brand

Now that we’ve established the importance of video marketing in the B2B sphere, let’s walk through what it takes to develop an actionable strategy. The best B2B video marketing plans include the following steps:

1. Create Buyer Personas

Whenever you develop any piece of communication, it’s vital to determine who you hope your message will reach – and that’s precisely why buyer personas are essential to video marketing. Developing accurate and detailed personas is always vital for helping you maximize the impact of your videos.

When you create any video marketing strategy, your first step should be to perform in-depth market research into your target audience’s wants, needs, habits, and demographics to create comprehensive customer personas. This activity will equip you to target your video marketing efforts directly toward your target audience.

2. Make Videos For Each Step of the Funnel

Most potential customers won’t become loyal patrons the moment they discover your offering. Instead, most will have to go through the old-fashioned marketing funnel from need recognition to their first purchase. However, you don’t have to make your audience go through this entire process on their own. Instead, you can create videos to help them along to their first transaction.

Marketing videos are remarkably effective at helping push your customers through the marketing funnel, so make sure that you plan to create videos for each phase of the marketing funnel. For example, you might want to produce an introductory product overview video for the need recognition phase of the funnel or a deep-dive presenter video for the information search.

Simply targeting your customers with specialized videos based on their position in the funnel can have a massive impact on your engagements and conversions.

3. Reuse Existing Content in Video Form

After you’ve assembled your personas and planned out what kinds of videos you want to make, you’ll now have the daunting video production process ahead of you. However, making videos doesn’t have to be so scary – in fact, you might not even have to start from scratch! If your business already has plenty of blogs, white papers, case studies, and newsletters in your content archives, then don’t be afraid to recycle those posts and turn them into videos.

Reusing your existing content is a fast and effective way to flesh out your video library without having to break the bank on scripting and filming brand-new videos. Producing videos this way can be as simple as using the original content as a script and having a speaker read it over simple animations, graphics, or film footage

4. Identify Distribution Platforms

Once you’ve begun building a library of videos you’ve produced, your next step is to determine where you want to distribute them. This factor will vary depending on what you want to achieve with your videos. If you want them to reach as wide of an audience as possible, then you might want to post them natively on social media platforms like LinkedIn (remember that LinkedIn is easily the best social platform for B2B marketing). Meanwhile, if you want your communications to be a bit more targeted, you may choose to distribute your videos through email marketing or on your landing pages.

In any case, ensure that your chosen distribution method aligns with your preferred video marketing goals.

5. Measure Your Results

Lastly, after you’ve gone through all the effort of determining what videos to make and where to post them, it’s time to look over your campaign’s results and measure your success. Remember that every video should have its own unique measurement of success: you might want to check and see how many shares your social ad got, while you may be more interested in view counts of your general product overview videos. 

As you look through your videos’ analytics, take note of what went well and what could be improved. Then, apply those lessons to your next productions!
It’s always an intimidating prospect to develop any new kind of content strategy, but if you take it slow and focus on the most critical steps, you can steer your efforts in the right direction. After all, video marketing is the future of B2B, so don’t get left behind!

Photo by Sam McGhee on Unsplash

Catégories: News dév web

The Next Big Thing in Magento - 6 mai, 2021 - 01:55

Magento is one of the platforms designed to help eCommerce platforms conduct business more efficiently and in a conducive manner. An open-source platform, it assists business or ECommerce merchants to design a portable and easy cart, along with quality understandable content.

The authority over the appearance and functionality of the eCommerce website is entirely dependent on the merchant who has the basic utilities of Magento on his website.

Magento is a very flexible platform that provides some excellent features for out-of-the-box thinking for both users and developers. There are different types of add-ons and plug-in features that are associated very closely with Magento. Most of these added features can help to improve the experience of working with Magento.

You might be thinking right now that these features are obtainable on any eCommerce platform. What is so special about Magento? Well, let us introduce you to some of the best features of Magento that prove it is one of the best platforms for eCommerce websites and pages.

Benefits of Magento

Following are the Basic benefits of the older version of Magento. We will list the “Next Big Thing of Magento” in the later sections.

  • Easy to Install: 

    Magento is a platform that is extremely easy to install. It has several added features that can add good dimensions to the eCommerce page.
  • Open Sourced: 

    Open Source is one of the added benefits obtained after the use of Magento. You do not need any extra cost to install the Magento application on your device. The solutions of eCommerce in the case of Magento are adjustable and scalable, which makes it a better option than usual.
  • Multiple Payment gateway:

    In terms of payments, there are more than fifty channels that can help the developers to pay.
  • Cost-Effective Platform:

    Magento platform is one of the most effective platforms that are extremely cost-effective as well. The costs which are associated with Magento are nearly negligible as well.

Thus, these are some of the ideas which are associated with the older version of Magento. It can help to manage the customized products sold on the online platform. With the help of the Magento platform, the customized products are easier to sell. There are some new additional features on this platform that make it the next big thing in the world of Magento.

The New Features of Magento Platform (2.4 Version)
  • Media Gallery is improved

    The media gallery which shows the images and videos of the Magento platform is way more improved than any other eCommerce building platform. It is easier to drive a content-driven audience on the new Magento platform now. The improved gallery can be opened up at 30 times the greater speed compared to the older version. This feature has boosted up the popularity of the platform up to a few notches.
  • Two Factor Authentication

    The new Magento platform has a two-factor authentication to secure the Magento admin account. The entire process which is associated with the Magento platform can be considered to be equal to the 2FA services. This is quite helpful for the entire process since the system-generated code cannot be hacked by outsiders. The authentication code can always help to add an extra layer of security to the Magento account. Hence, no one can steal your ideas by any chance.
  • Seller Assisted Shopping

    One of the best features that are added to the Magento platform is the customer service representative. This particular feature can help to log into the account of specific consumers and provide guidance about the shopping procedures. This feature can gain some personal insight into the selling habits of the individuals and create orders on their behalf. It is almost like the addition of a new automatic feature that can help individuals in shopping.
  • Improved Search Engine

    Before you install Magento on your computer now, you have to install Elasticsearch as well. You are no longer required to add MySQL for the usability of the platform. The search engine is way more improved and no longer powered by the smaller add-ons. The new Magento platform also helps to handle the server easily.
  • Purchasing Approval Workflow

    Among the new additions, this is the best feature that can be used to control the Business to Business or B2B buying companies. The approval mechanisms are very closely related to the spending control of the user and can work wonders in terms of individual purchases. The options which are provided in terms of purchase approval are quite innovative.
  • Higher technological Representation

    Magento looks into many new features in terms of technology in the latest models. The platform upgrades are more developed and the PHP programming language enhanced with the new MySQL database. The latest versions of Magento can turn out to be more technologically advanced compared to the older platforms.
  • Updated PWA
    The updated version of the PWA studio is one of the best features added by the new version of Magento. This feature allows the Magento platform to be updated very easily and it also adds the new Venia storefronts. Experienced and accelerated user notions can also be formed with the help of the updated PWA. 
Few Final Words

Therefore these are some of the ‘Next Big Things’ in the Magento platform. You can experience a definite shift in the acceptance of your eCommerce platform when you start using the Magento features. The added features in the next and more developed version can bring a very plausible change in the style of business pursued by your eCommerce website. You have to keep in mind that an expertmagento developer can help you to gain a huge amount of popularity on the internet platform for your eCommerce business.

Photo by Jungwoo Hong on Unsplash

Catégories: News dév web

13 eCommerce Site Search Strategies to Boost Revenue from Existing Visitors - 4 mai, 2021 - 09:52

Let’s be clear about something right at the start: If you’re not optimizing your site search to convert more visitors into buyers, you’re missing out on sales.

People who use site search are telling you they want to buy.

3 Numbers to Show You Why You MUST Optimize Your Site Search

We can’t blame you for wanting proof. Internal Site search sounds boring. It’s just a little bar everyone sticks at the top of the page, right?

Have a look at these site search stats from Shopify:

Clearly, if you want to maximize the revenue you get from the people who already come to your site, then you need a site search tool to help you.

So what does a site search tool need to do?

What Does Your Search Bar Need to Do?

Searching changed during the past few years. People expect super helpful results to their searches. Queries should recognize the keyword the customer is using and return great search results. The entire process should feel seamless and easy. Your internal search tool should also give you clear, actionable data.

So what does a modern, capable site search tool do? Here are a few necessary functions:

  • Your tool should have an advanced search algorithm that can find relevant content and relevant results based on user searches.
  • Understand searches beyond keyword matching. It should discover the user intent behind the searches your customers make to give them the search results they’re looking for.
  • Site search reports are a necessary part of eCommerce. Site search tracking helps with product placement, searchandising, and understanding the website’s visitors.

There are two different ways to understand what your internal site search tool should do.

First, it should serve your customers great search results. This is its primary purpose. When users search your site, they are looking for something specific and probably want to buy it. When they type their query into the search box, they are having an “I want this” moment. Relevant results turn that moment into a sale.

Second, it should serve the interests of the business. Specifically, it should tell you what people want to buy and how they try to find it. Armed with this information, you will be in a better position to stock the right products and stack up the profits.

How Can You Improve Your eCommerce Site Search Functionality?

We’re going to show you how to make your search platform work better for you. Along the way, if you read something and think, “Dang! My site search platform can’t do that,” then you should go find a better search platform.

Let’s get it started with simple UI fixes for your search box.

Sort Out Your Search Box User Interface

People don’t want to search for your search box. Put it in an obvious place, give it some contrast to the surrounding content, and provide an example search query to help people know your search box is the place their search starts. 

Let’s dive into those three tips quickly:

  1. Put your search box in an obvious place. Don’t hide your search box behind a small magnifying glass icon or bury it at the bottom of the page. Highlight it at the top of the page so people can find the search function.
  2. Give it some contrast to the surrounding content. Make your search box stand out by making it a different color, using a dark border, or something else that draws attention.
  3. Provide an example search query. Use something visual to showcase your search function. Words like “Find me a …” or “Tell me what you’re looking for…” will help users search faster.

User interface upgrades are all about getting people into your search bar as quickly as possible. Once they begin using your search function, you can do a few more things to help them find the right products and make a purchase.

Implement Predictive Search Autocomplete to Help Users

About 30% of your store visitors will use your site search function and 25% of them will click on a search result. This is a massive opportunity for you – if your search results show them what they’re looking for.

The enemy of great site search is the dreaded zero results page. This is when the customer sees no search results for their search query. To avoid zero results pages and help your users, implement a predictive text autocomplete.

Predictive text autocomplete will attempt to finish the user’s query while they are typing. The search bar will show users fast ways to finish their search query. Faster, simpler searches are better for users, especially on mobile devices where typing might be irritating.

Predictive text autocomplete is also better for you because you control those suggestions. Every suggestion should lead to a valid page or product on your website. Eliminating zero results pages leads users to your products so they can buy them.

Prefixbox, providers of a very effective site search solution, have a great guide for using predictive search autocomplete here.

Typo Tolerance for Deeper Engagement

Search engines that understand errors help deeper engagement with customers. Search engines that don’t, send customers to other websites to find what they want to buy. Your site search should have language modeling intelligence so it can understand a query even if words are misspelled.

Users make mistakes and it’s easy to help them. Your preferred tool should produce site search reports that will show you the misspelled queries. Once you see the mistakes people make when they are searching, you can assign keywords to the misspelled words. Then people can make mistakes, find your products anyway, and buy them from you.

Handling Long Tail Semantic Searches

What in the heck is a long tail semantic search? Here are some examples:

  • men’s shoes size 11 black Nike
  • children’s vest high vis safety age 4

These user searches contain loads of useful information if your tool can understand it. A successful tool will see these long-tail searches and adjust the query parameters to find the best match.

In the men’s shoes example, each word becomes a query parameter for the search. So, the results page is going to show products according to these query parameters:

  • Must be men’s shoes
  • Must be size 11 shoes
  • Must be black shoes
  • Must be Nike shoes

From the user’s perspective, a list of black size 11 Nikes for men would be the perfect search results.

If your site search tool doesn’t do this, maybe you should find a new one. A study by Retail Integration Online found websites with semantic site search tools had a 2% cart abandonment rate as opposed to normal text-based websites with abandonment rates of around 40%.

Use A/B Testing to Tweak, Review, and Maximize Profits

Internal search analytics and site search reports lead to trying out different methods. You might find a search query leads to a specific product that isn’t an ideal fit. Change the query’s results to lead people to a different product on the results page. Then compare your results. Which query led to the most conversions and sales?

Here are some examples of A/B testing on the results page:

  • Move your own branded products to the top of the search list. Measure total sales and specific sales of your own brands.
  • Highlight special offers in the search results pages. Test the conversions of these products.

Those are two simple tests you could use on your website. Testing these changes and producing reports will help you understand how to continue to tweak your site search to get the best results.

Some form of A/B testing is important for your site. Without the ability to test your results, you cannot get the best data for your website. A/B testing your site search will show you which internal search changes made the most impact on your sales.

A/B Testing comes with some site search providers, but not all. We recommend going with a solution that gives you A/B testing because of the power of accurate data for your website.

Natural Language Processing for More Accurate Search Results

Natural language processing (NLP) is a massive boost to the functionality of site search because it means the site search function can understand user intent beyond keywords in the query.

Here’s an example: “40th birthday gifts for women.” This query shows results across different categories. There are slippers, wine glasses, teacups, and funny cards. The ability to connect different search results across categories by a ‘meta’ mashup of birthday/40/women separates NLP site search functionality from a basic search.

NLP moves beyond the keyword and into the search intent of your visitors. Displaying results across categories and showing results within a category but limited by a query parameter like color or size are hallmarks of NLP search.

NLP dominates search in the present and it’s hard to see anything different in the future.

Suggest Search Queries

You can access two kinds of data about your visitors:

  • Individual data from their current or previous sessions. You can track their previous purchases, searches, and viewed items. You may also have access to information such as their gender, age, or location.
  • Aggregate data from all visitors to your website. You should know what people are searching for, which categories are most popular, and which pages on your website get the most traffic.

Use these two types of data to create search queries for your users. We call these zero-character searches. As soon as someone highlights the search box, suggestions appear. Sites with this function are making the customer journey even faster by eliminating the need for a search query.

What content type could you suggest?

  • You can suggest popular search queries with an introductory phrase like “People are searching for…”
  • You can suggest the most popular categories on your website with some pictures of products.
  • You can suggest the customer’s previous search queries.

Suggesting search queries will help your visitors move through your site even faster – as long as the queries have relevant products.

Exclude Irrelevant Search Results

No one should use your site search and feel disappointed with the results. If the results for search queries are not relevant, then you should eliminate them. Tweak your search results pages to show people the most relevant results possible.

Imagine someone types “Spaghetti blouse” into the search bar. They’re not looking for pasta. So your site search function should see the query parameter [blouse] and limit the results accordingly.

Site search reports should show you which searches produce irrelevant results. A good place to start is by examining long-tail searches that produce a huge number of results.

Some site search solutions can do this automatically. They do this by tying into the next point: synonyms.

Synonym Management Produces Relevant Answers

Synonyms are words that mean the same or similar things. For example, color synonyms would connect the word “light” to colors like white, light blue, or pale yellow. Your site search should connect these synonyms.

Let’s come back to one of the primary purposes of site search optimization: making the user experience frictionless. So, imagine the user who types in this query:

“dark sneakers”

They want to see black, dark grey, or charcoal-colored shoes. If they see a zero results page because none of your shoes have ‘dark’ in their metadata, that’s frustrating. Likewise, if they see blue, green, and pink shoes, then they have to wade through pages of irrelevant answers.

Set up your site search with synonym management to help connect users to products beyond the keywords they actually type.

Breadcrumbs Help People Navigate

What are breadcrumbs? They are the list of categories at the top of the page showing where people have come from to reach their current page. 

Here is an example:

Home –> Groceries –> Produce –> Vegetables –> Potatoes

Someone seeing this could find their way from the potato section back to the rest of the vegetables easily. This will help people navigate backward from a mistake or navigate backward to find a product related to the one they’ve already found.

Place breadcrumbs at the top of your page. Highlight the specific search the user typed at the end of the breadcrumb chain. These small things help people feel comfortable on your website.

Create a Great Mobile Search Experience

People use their mobile devices for shopping more and more. Everyone knows this. Not everyone seems to connect this to their search bar. Pick up your own phone and test your search box yourself.

Is it easy to use?

Does it have the same features as the desktop version?

What irritates you?

There are a few things we can think of right away to make the mobile search experience better:

  • Limit the search results page to avoid excessive scrolling and loading. Show 3-5 products to avoid overwhelming the user.
  • Features like autocorrect and zero-character searches will save users on typing time.
  • Strong error tolerance will make people feel better because autocorrect mistakes and typos are more common on mobile devices.

No one should feel disadvantaged because they have come to your mobile website. Brilliant customer service means creating a great search experience on mobile devices, too.

Machine Learning for 10x Personalization

Machine learning analyzes user behavior and creates responses to drive sales. What responses could happen?

  • On-site messaging, such as a discount pop-up when someone searches for a specific product or category.
  • Suggesting related products based on user behavior analysis.

For example, imagine a man browsing through a sporting goods store. He checks out the product pages for three Reebok products. As he carries on searching, Reebok products get boosted in the results because he seems to prefer them.

Machine learning is better for these kinds of changes because it can happen quickly and on a large scale.

Use Site Search Analytics to Dig Into Revenue

Your analytics will show you what’s working and what’s not. Most sites are familiar with Google analytics. Your site search function should come with analytics like this to help you see the right data.

Which data points are the most helpful?

  • Most Searched Keywords
  • Clicks to Conversion
  • Geographical Locations
  • Query/Product Relationships
  • Zero Results Pages
  • Number of Searches Per User

All these, and more, will give you the right analytics reports to make better tweaks to your site search and query connections.

Site Search Drives Conversions and Revenue Growth

Every study conducted so far tells us site search is a key part of eCommerce success. Site search users buy more often, spend more money, and convert to loyal customers. 

If your site search isn’t on point yet, we strongly recommend following these 13 tips to get it sorted out as quickly as possible.

Photo by Myriam Jessier on Unsplash

Catégories: News dév web

How to Convert Freemium Users Using In-app Methods - 29 avril, 2021 - 16:59

Dropbox offers cloud storage. Slack offers an online collaboration space. Candy Crush is a gaming app. All these apps have different services to offer but there is one thing common in all of them – they all follow the Freemium Model of subscription.

Freemium, which is an amalgamation of Free + Premium is one of the most widely used subscription models by websites and apps across all genres. This model has its roots in the most common psychology of users – try and then buy. Users expect to try products before they add their payment details. This is exactly why designing a freemium model can be overwhelming at some point because you need to understand what will trigger your users to make the jump from free trial to premium. 

Your freemium model can be about offering an exclusive feature or prompting upgrades at regular intervals. The key to doing a freemium model right is knowing the USP of your product and thereby designing your model. Here we will look at 7 in-app methods that can help you convert your free users into loyal paying customers. Let’s get started. 

7 In-App Methods To Convert Freemium Users Using In-App Methods 

Note: These methods are also applicable to brands that do not have a mobile app. 

Freemium models are of 6 types: 

  1. Forever Free plan + premium features
  2. Trial period for all premium features
  3. Limited use of features 
  4. Upgrade to remove ads
  5. Referral-based upgrades
  6. In-app purchases

Now, let’s look at how these models can help in converting users into paying customers. 

1. Offering a forever free plan with all basic features

Many SaaS brands use this model to onboard new users. Users get access to all the basic features in the forever free plan. However, should they wish to do more advanced stuff, they will need to upgrade. Take for instance third-party integration app 

You can sign up for a free account and start creating automated workflows with apps of your choice. If you look at the app list, there are several apps that are free to use. However, certain apps are marked as premium. If you want to integrate any of the premium apps, you will need to upgrade your account. Add to this, in a free account you have a limitation on the number of bots you can create. 

For instance, if you are integrating Google Sheets and Gmail, you can do it with your free account since both the apps are available for integration in the free plan. However, if you want to integrate any premium apps, like Quickbooks and Stripe, you will need to upgrade to a paid plan [although here Stripe is a free app Quickbooks isn’t].

Unless the need arises, a user will continue to use the free account without any hassle. 

This is a subtle yet effective way to convert free users into paying customers because customers that upgrade will do it specifically because they need certain apps or want to create more automation workflows. Either way, it is a win-win situation for the brand. 

A similar subscription model is followed by companies like Mailchimp, Slack, and more. 

2. Tempting users with complete access to premium features for a limited time

Creating a time limit helps in creating a sense of urgency. Many products offer free trials of their paid plans ranging at: 

  • 7 days
  • 14 days
  • 30 days

The “your trial period is ending” kind of phrase helps brands create an urgency, motivating users to convert into paying customers. The idea of offering all premium features for free for a set number of days allows the users to understand the usability and benefit of your app. This makes it easier to convince free users to upgrade because they already know what they will get if they move to a paid plan. 

One such app is Pipedrive. When you sign up on Pipedrive, you get to try the app for 14 days. During your trial period, you will see a subtle reminder that you are on a free trial. 

Similarly, Litmus offers a 7-day trial period with a tempting offer to upgrade while Zendesk offers a full month of a free trial. 

This method is also effective in user retention. During the free trial period, users tend to use your app more frequently to leverage all premium features. Similarly, premium users will return to your app because they’d like to take full advantage of the money they are investing. 

3. Add subtle reminders to upgrade on your app

Many products take the subtle approach to remind users to upgrade rather than restricting actions after a certain time. The reminders are placed organically throughout the app experience in a way that does not disrupt user interaction on the app. Each time a user completes an action in the free version, they are nudged about some added benefits that they can access if they go premium. This nudging is not forced but is extremely effective. 

This is a great strategy to reduce user friction when trying to convert your free users into premium subscribers. Using phrases like “Hey! Did you know you can do this” without restricting the current user experience makes the message clear to the user but also gives users the option to choose to ignore at that moment. 

The secret code here is – even if your users ignored your subtle reminder today, they will click it tomorrow or when they are ready to upgrade. This method just imbibes the message in the users’ minds that upgrading will give them added benefits. 

Dropbox is one brand that does this best. This cloud-storage app has a persistent but non-intrusive style of reminding users to upgrade to the premium version. However, this does not interrupt the user experience across the app for a free user. A free user continues to save files and folders and share them with their peers seamlessly. 

Instead of hitting an upgrade message when a user touches the free storage limitation, Dropbox goes on to persistently use prompters to remind users about the limitations in the free plan. However, these prompters are easy to dismiss. 

Add to this, Dropbox often resorts to different visuals to say the same message. It calls for users’ attention when a different visual shows up instead of showing the same repetitive banner. 

4. Offering upgrade options to remove ads

No one likes ads that interrupt the usage of an app. Whether you are listening to music or playing a game or uploading your files, when you constantly see ads blocking your way, you don’t appreciate it. 

Ads are intrusive but an effective way to convert your free users to premium plans. Recently, YouTube, one of the largest video streaming platforms, started offering premium plans to see videos without ads. While the ads are only for a few seconds and YouTube mostly gives the option to ‘skip ads’ after 5 seconds – still having an ad-free experience whenever you want to watch a video is a tempting offer. 

Plus, when the premium plans are at an affordable rate, it is easier to onboard free users as paying customers. Like majority apps, YouTube also offers a free trial of the ad-free video streaming experience before you actually start paying. 

Similarly, if you have used Spotify to listen to music, you already know about the ads after every few songs. This app has a 27% conversion rate from free to premium users, indicating that using ads that are visually engaging can have a positive impact on an app. 

Note: Whether it is ads on YouTube or Spotify, you will not cringe while looking at the ads. Having ads is one part of the story; having ads that won’t drive your free users away is what you must take care of. 

5. Using referrals to drive upgrades

This is a tricky method but really pays if done properly. Offering your users a chance to go premium when one of their referrals subscribes to your app is not just a great way to retain your existing user but also pull in new users. Trello does this wonderfully wherein if you refer someone and that person joins Trello following your referring link, you get upgraded to Trello Gold for a whole month. 

This method pulls in new app users as well as shows existing users how premium features work. It is more of a mix of the free trial method and referring method. 

The reason this model can be a great mode to convert free users into paying customers is – your free users don’t have to do much. Just spread the word about your app and get new users onboard. In return, they get to enjoy premium benefits for 30-days. They can continue this chain or choose to upgrade by taking a premium plan. 

It is worth noting that this method does not cause any friction to your free users. If you are a Trello user, you will know that even if you are not on Trello Gold, you have a smooth user experience across the app. 

6. Include in-app purchases

Another way to monetize your app is to include small in-app purchases. It can be a certain feature or some credits that are valid for a certain time period. This method is most common in gaming apps. If you have played games like Candy Crush, you will know about small incentives like getting powers-up bundles at a price to cross a particular level especially when you fail to pass a level. 

These apps are otherwise completely free to use. The in-app purchases are designed in such a way that you are tempted to make the purchase because you don’t want to wait until you naturally win some credits. That is why they mostly have the ‘shop’ tab in the game. 

In-app purchases can be of two types –

  1. For consumable goods
  2. For non-consumable goods

Consumable goods include digital goods that users can repurchase multiple times once exhausted. For example, store credits or gaming credits, or tokens. Both iOS and Android have elaborate documentation on in-app purchases and what categories they support. 

Non-consumable goods are those purchases that once purchased will remain with the user for the lifetime. For instance, in games, if you purchase a particular theme, it is non-consumable good because it has no expiry and you access it throughout the time you are using the app. 

Note: When using this subscription model for your app, it is important to elaborately know what will be consumable and what not.

7. Using email drip campaigns to convert freemium users

Lastly, we have email campaigns. Email is one of the most reliable methods – whether it is to onboard new users or nurtures them and convert them into paying users. Almost all companies resort to email drip series to nurture free users and continuously showcase the benefits they will get once they go premium. 

In this, how you design your message is very important. You don’t want to sound persistent and desperate. The motto is to show the benefits in the most convincing way. 

(i) Offering a promo to upgrade

Offering limited and exclusive discounts via email is a great way to convert your free users. Elementor does this beautifully by offering a 25% discount on all pro plans during Black Friday. 

Now, getting a 25% discount is quite a tempting offer, especially if you are frequently using the app’s free version. A worthy attempt to convert free users! 

(ii) Sending reminder emails to upgrade before free trial ends

Running an email series throughout the users’ trial period keeps the user informed that their trial period will soon end. This series should not only be about “your trial is ending, upgrade”. That’s not a healthy way to convince your free users. Instead, using emails to tell why your users should consider upgrading to a premium plan soon can be of help. Educate your users at the best of your ability and show them real-time what they might be missing if they don’t upgrade. Here’s how Pipedrive does it: 

The empathy with which the person reaches out to you will make you rethink your choice and in case you do have a question, you can quickly connect with him and get it resolved. This is probably the most effective way to make sure that your users feel special and they actually want to be paying customers. 

For me, the star of this email is the last line. Francisca from Pipedrive is not just mindful of what you require but is also ready to encompass the fact that Pipedrive may not be ideal for you. A message like this helps products understand why a user did not want to upgrade or continue with you [making way for improved user experience in future]. 

Sometimes, words can have all the power in an email! 


These are some of the effective ways to convert your free app users into paying customers. The freemium model has been around for quite some time now and is really effective to monetize your app. In order to maximize the conversion rate from freemium to premium, employ strategies that sound best for your product. Understand what your target users want. Try stepping into your users’ shoes once in a while to see conversion through their eyes. You will surely have the best shot at converting your free app users into loyal paying customers. 

Good luck.

Photo by Taras Shypka on Unsplash

Catégories: News dév web

6 Crucial Aspects of Efficiently Managing a Small Business in Florida - 29 avril, 2021 - 13:30

There are around 2.5 million small businesses in Florida, making up 99.8% of all businesses in the state and employing more than 3 million workers, which is about 42% of the state’s private-sector workforce.

If you’re one of them, you are probably wondering how to cut through the noise and gain a competitive edge. Effective management can help you rise above the rest, but where do you start? And what exactly does it take to effectively manage a small business

When you are just starting with a small business, you don’t have years of experience to help you make smart and educated guesses. So, in this article, we are offering 6 management tips that will help you avoid unwanted headaches and push forward to the progress you want.

1. Protect Your Business

As a business owner, you’re probably aware that owning and running a business can be fraught with risks and pitfalls. Effective management doesn’t only mean turning profit; it also means protecting your business from lawsuits and losses. Mortgage obligations, debts, product or professional liability, consumer-protection issues, claims for damages caused by your employees, are just some of the risks small businesses have to deal with. If handled improperly, these risks can result in the loss of both business and personal assets. 

For small businesses in Florida, one of the best and easiest ways to ensure peace of mind is to purchase insurance. Even though Florida doesn’t require businesses to carry commercial liability insurance, it’s definitely wise to carry some insurance to protect your assets. You can get a quote, purchase coverage, and share your certificate of insurance online in just a few minutes. 

2. Plan Effectively

Effective planning is the best way to manage a business effectively. The first step is to define a strategy that will focus on both the positive and negative outcomes of a business plan. 

Planning your processes for essential business tasks can have a number of benefits, including increased productivity and efficiency, by eliminating problematic steps like bottlenecks and loops; reduced costs which result from fewer employees needed to complete the same process; and improved accuracy, by including success measures and checkpoints to ensure that process steps are completed properly.

3. Build Strong Relationships with Your Employees

Better management starts by building stronger relationships with your employees. Yet, according to studies, about 70% of managers have trouble communicating effectively with their team members. Making time to talk with the people in your company and provide feedback is vital for building trust. This way, they will know what they’re doing well and what changes they need to make. 

So, be sure to find time to check in with your staff. Ideally, you should do this at least once a week and, whenever possible, face-to-face. If you can’t meet one-on-one, take advantage of team messaging tools or apps to provide regular feedback. In addition, let your team know they can turn to you whenever they have questions or issues.

4. Have an Automation Strategy 

Any task that can be put on autopilot will help you save time in your day. This is especially true for repetitive tasks that require templates (such as invoicing and emails) and uniform processes. Automating your workflows and tasks will also make it easier for your team members to get the work done when you are not available. 

There are many ways to use automation in order to streamline your business operations, improve productivity, increase efficiency, and reduce costs, from marketing to inventory management automation. You should be aware that implementing automation will require some investment to set up the technology and standardize the processes, so in order to effectively allocate your resources, you will need to identify the areas where automation will yield the highest return for your business.

5. Invest in Employee Training

When small business owners hire employees, they do so in order to be able to delegate certain tasks and free up some time to focus on other, more pressing matters related to running a business. However, hiring new people won’t mean anything unless they are familiarized with your business processes and standards. 

Investing in employee training will pay off in the long haul. According to Huffington Post, nearly 25% higher profit margins can be the result of companies who invest in employee training. The benefit here comes from retention. With a strong training program, fewer employees will leave, which means less money lost in replacing employees. So, if you take the time now to make sure they understand your expectations, your staff will be able to consistently deliver in the future.

6. Invest in Your Ongoing Education

While employee training is definitely important, you should not forget to invest in yourself as well. Workplace and office trends change continuously and your teams’ expectations are evolving as well. You need to be open to new opportunities and ideas and constantly learn more about small business management. Doing so will make sure that you are up to date with the best practices and that you won’t get stuck in your ways.

Although enrolling in training and courses might mean you should pay a certain sum upfront, this can actually save you money in the long run. That’s because, in these programs, you get the chance to listen to people who have experience and established credibility in the field. They will educate you on how to increase your profit by using more effective strategies, which means you won’t risk losing money on experimenting to figure this out on your own!

In Conclusion

Starting a business can be difficult, but running it is even harder. Regardless of the size of your business, at the end of the day, it all comes down to not losing sight of your goals.

Even though the processes might seem quite complicated, you can make things much easier by integrating these 6 management tips into your routines. 

Photo by Tim Mossholder on Unsplash

Catégories: News dév web

Effective Lead Generation Techniques for Magento 2 - 27 avril, 2021 - 14:41

If you’re just starting out your business on Magento 2, you might be seeking ways to drive as many leads as possible. 

Lead generation is a constant active process aiming to appeal and convert targeted web browsers into qualified leads. The process requires a variety of tools, marketing services, and a substantial investment of time and money. 

In the following article, we’re going to share with you the top lead generation techniques for your Magento 2 store.

What is a Lead? 

A lead is any person who has some interest in a brand’s product or service in some way, shape, or form. 

Leads (or prospects) often hear from a business or company after opening communication (by entering personal details for an offer, trial, or subscription) rather than receiving a random cold call from someone who bought their contact information. 

Suppose you read an online survey to know how to take care of your air purifier. Several days later, you get an email from the auto company that generated the survey about how they could help you take care of your air purifier. This process will not be less intrusive than if they would make a phone call for you, right? This is what it’s like to be a prospect. 

And from a business view, the details the brand collects about you from your survey responses allow them to personalize that opening communication to resolve your current issues – and not waste time calling prospects who aren’t at all engrossed with auto services. 

Leads belong to the wider lifecycle that customers follow when they convert from visitors into shoppers. Not all leads are generated equal, or they’re not qualified the same. There are some sorts of leads based on how they are qualified and which lifecycle step they’re in. 

  • Marketing qualified leads (MQL) are customers who’ve engaged with your marketing department’s attempts but aren’t ready to get a sales call. An example of an MQL is a person who fills in a landing page form for an offer. 
  • Product Qualified Lead (PQL) are people who’ve experienced your product and take actions that show interest in becoming a paying shopper. Basically, this involves shoppers experiencing a freemium item or signing up for a free month of your goods or service. 
  • Sales Qualified Lead (SQL) are customers researched, screened, and evaluated by your marketing team. They have expressed sufficient intrigue in purchasing an item or service so that you can concentrate on moving them toward conversion. For instance, an SQL may fill out a web form on your site for more information or sign up for your brand’s email newsletter. 
  • Service Qualified Leads are contacts who have told your customer service team and claimed that they want to make a purchase – like if they were experiencing a free version of your goods and would like to move to the premium version. At this time, the customer service team will up-level this customer to the sales team. 
What is Lead Generation? 

Lead generation is the process of appealing leads to your brand and turning them into customers – usually deployed through marketing campaigns supported by marketing automation – driving potential customers to your company. It provides interesting access to digital marketing as it converts the typical customer to business relationship. 

Instead of exploring your Magento 2 via a cold call, customers engage as they find something they need via one of your online channels. This is a benefit for businesses and shoppers alike, as the people who come to you already comprehend your offerings’ value. 

However, despite potential business advantages, lead generation can be challenging to do efficiently, particularly if you’ve never utilized this marketing method before. Nevertheless, it’s truly worth learning. Lead generation brings you a chance to find more consumers and develop your business during the sales cycle. If you would like to promote your newly-operated business or renovate your strategies, lead generation should be a big part of your endeavors. 

How Many Steps in The Lead Generation Process?

There are four different steps of the lead generation process. 

  • Step 1: A visitor learns about your online store via one of your marketing channels, including your website, social media page, etc. 
  • Step 2: That visitors choose your call to action – a picture, button, or message that motivates website visitors to take some action.
  • Step 3: That call to action directs your visitor to a landing page, which is a web page created to collect lead information in exchange for an offer. 

Notice: An offer is the content or something of value that’s being “provided” on the landing page, like a whitepaper, an ebook, a template, or a course. The offer must contain enough perceived value to a browser for them to submit their personal details in exchange for access to it. 

  • Step 4. Once on the landing page, your visitor completes a form to take the offer. (Forms are basically hosted on landing pages, even though they can technically be inserted anywhere on your website.) So you get a new lead provided that you’re employing lead-capture form best practices. 

In short, visitors click on a CTA that directs them to a landing page where they fill in a form to receive an offer, at which point they are called leads.  

How Can You Qualify a Lead? 

As covered earlier in this article, a lead is a person who has shown interest in your brand’s product or service. Now we’ll find out how someone can actually express that interest. 

Basically, a sales lead is created via information collection. That information collection could appear as the result of a job seeker evincing interest in a position by filling out an application, a customer sharing contact details in exchange for a discount, or a person submitting a form to get an educational piece of content. 

Assess a lead’s level of interest

We’ve collected some ways in which you can qualify someone as a lead. These examples indicate that the amount of accumulated information used to qualify a lead can range. 

Job application: An individual who fills in an application form is pleased to share a lot of personal information as that person wants to be regarded for a position. Submitting that application indicates their true interest in the job, hence qualifying the person as a lead for the firm’s recruiting team – not sales or marketing teams. 

Content: Content does not show that a person has a direct interest in your goods or services. Thus, to truly comprehend the nature of the person’s intrigue in your company, you might need to gather more data to check whether the person is engrossed in your products and whether they’re a good fit.

Coupon: You may know a little about someone who has used one of your online coupons. However, if they find the coupon worthwhile enough, they’re likely willing to offer their name and email address to get the coupon. Even though it’s not a huge amount of information, it’s enough for a company to know that someone has concerned themselves with its offerings. 

Score leads

Scoring lead is a good method to qualify leads. With this technique, leads are assigned to a numerical value (or score) to identify where they fall on the scale from “concerned” to “ready to order“. You are the person deciding the criteria, but it must be the same throughout your marketing and sales team so that every member can work on the same scale. 

A lead’s score can be calculated according to actions they’ve taken, the information they’ve offered, their engagement level with your business, or other criteria that your sales department creates. For example, you might give someone a higher score if they often engage with you on social networks or their personal data fits your target audience.

Besides, you likely score a lead higher if they applied one of your coupons – an action showing that this person is engrossed in your product. 

The higher a lead’s score, the more likely they become a sales-qualified lead, which needs another step to become a shopper. Notably, you need to adjust the score and criteria all the way long until you identify the best formula, but once you do, you will turn your lead generation into customer generation. 

Incredible Lead Generation Techniques for Magento 2  1. Use social media 

Your brand should be present on social networks. If you’re not, you’re being lagged behind, but it’s not too late for you to catch up with the trend. 

Social media is an ideal way to drive new leads and bolster your relationship with existing customers. If you do it in the right way, your followers will promote your content for you by sharing it on their social media accounts and creating new leads for your business. To market yourself on social networks, you had better produce your own content and share content from others. 

That eventually makes you more visible to potential clients and enhances your metrics on sites. The key to using social media to promote your company is to generate a dialogue with your consumers.  

2. Leverage email marketing

Email can be leveraged as a way to start contacting leads. Effective email marketing outreach begins with an initial email to a potential customer. You should create a list of potential customers and then contact each personally via email to raise a line of communication.

Here are some tips you can apply: 

  • Generate appealing subject lines – Your open rate is directly affected by your subject lines. If you want your emails to be opened, you need to ensure that you have a good subject line to catch people’s attention. 
  • Create opt-in offers – Develop offers that provide value (a free trial, free download, product discounts, and several forms of educational content that resolves your customers’ problems).
  • Ask leads to take action – Make it simple for leads to follow up. Limit your email to one clear-cut action you want your lead to take, whether it’s clicking through to a link, tapping the “reply” button, or affirming a time for a phone call. 
  • Make things shareable – Ensure that you include social media buttons so that customers can share your content with ease.

Moreover, you can consider employing email marketing automation to generate more leads for your business. Marketing automation is a powerful hybrid email marketing feature that connects with your CRM and allows you to deliver targeting emails to leads automatically. There are over 480,000 websites that utilize marketing automation to attract and nurture leads. 

3. Guest post blogging 

You can approach new audiences by accepting guest posts on your own site. There are several approaches you can try, including: 

Reach out to bloggers or influencers in your selected market and ask them to create content about your product or service. You’ll probably need to give them some commission, but you can access their following and have a good backlink. 

You also can hand these bloggers or influencers free access to your products, exchanging for an honest post and feedback of your products.

Or you can accept guest blog posts for your own website. You can use the following post blogging checklist as your guidelines: 

  • General themes: Be specific about the post type you can accept. All articles should contain concrete examples of source material to support your conclusions.
  • Search engine optimization: Do you want the author to create SEO-friendly content, or will you take care of it? 
  • Restrictions: Watch out for writers that include promotional materials blatantly. Links to their website or blog should be inserted in the bio at the end of the post. Links directing to relevant content on a blog from the body of the article are acceptable but should not be unnaturally promotional.
  • Content guidelines: You should get specific about the details. For instance, the article’s length: 600+ words, post titles: initial caps, no more than 70 characters in length, etc. 
4. Build a rewards system

You can consider building a rewards system where your shoppers drive leads to you in exchange for an appealing offer. Shoppers value and trust suggestions from their friends, so motivating current clients to spread the word about your business can be a clever way to fill your lead funnel. 

For instance, sunglasses company Shady Rays makes their existing customers create leads by asking them to offer an email address of someone they think will love the brand. In exchange, the brand pays $15 for the current customers if the lead places an order. 

5. Optimize your website 

To create more leads, ensure website visitors can find your lead magnet with ease. Design on-site funnels that group your audience and take them towards the lead magnet most likely to resonate with their demands and concerns. You can do this by promoting lead magnets around your website. 

  • Emphasize it as the main homepage call to action
  • Promote relevant lead magnets at the end of pages and blog posts
  • Employ a lead generation popup
  • Build a resource library full of gated content 
  • Insert a lead gen hello bar that stays at the top or bottom of your website
  • Promote your lead magnet in the sidebar 

For instance, Podio – a project management tool – doesn’t guide website browsers to their lead magnet. Instead, they instantly drive users into their free trial using the main hero section of their homepage.

6. Use PPC 

As we mention pay-per-click (PPC), we’re referring to advertisements on search engine result pages. Google has about 3.5 billion searches per day, making it ideal real estate for any ad campaign, particularly lead generation. The efficacy of your PPC campaign depends significantly on a smooth user flow, as well as your budget, target keywords, and many other factors. 

7. Install a Magento 2 extension 

Freshsales extension 

Freshsales is a robust CRM (customer relationship management) system established by Freshworks. It allows every business type to engage, manage, analyze, and nurture their leads. With the Freshsales integration extension, store owners only need to arrange a schedule and sync rules; then the system will handle the rest. 

The module also enables Magento 2 stores to decide which data is synchronized to which objects on Freshsales, which can be different for every sync rule. This function makes it flexible to match data between two systems, ensuring precise information allocations. 

Moreover, store admins can draw a schedule to update customers and order information constantly. Hence, Freshsales can use the newest information to take care of their shoppers more attentively in real-time. 

Does Your Business Need Lead Generation? 

If your calendar is empty and you want to run your business instantly, you can expand your business dramatically via lead generation, no matter what the price is. It can be like a gamble somehow, which is why selecting your target audience with care is critical. 

Lead generation can be a quick way to boost your return on investment and significantly broaden your customer base. Adapt it as you do with other advertising efforts: save a budget to test and check whether it works for your business. The key to triumphantly implementing lead generation is to enhance your sales and marketing skills so that the leads you get convert at a good rate. 

Let’s apply those above lead generation techniques to gain more leads for your Magento 2 store. And then don’t forget to share your results with us. We can’t wait to hear from you.

Photo by Austin Distel on Unsplash

Catégories: News dév web

10 Strategies to Increase Organic Traffic to Your Website in 2021 - 27 avril, 2021 - 13:05

Marketing teams continually aim to generate more organic search traffic, because organic search drives 51% of all web traffic and 40% of revenue. Backlinko reports the first organic Google search result fetches a CTR of 31.7%. That is obvious since users tend to click on the first few results instinctively. 

Rank in the top 3 positions or featured snippets for a particular keyword and you will see an exponential traffic jump. However, if you fail to rank on page one, it is a missed opportunity to improve the website click-through rates. 

Here are the 10 strategies to increase your website’s organic search traffic in 2021.

1. Write long-form content (often, but not always) 

A study by Backlinko found longer content receives more backlinks. This can lead to better ranking and more traffic. 

However, writing 2,000+ word blog posts is time-consuming and not for everyone. Remember that your content should satisfy user intent. For some search queries the readers might want a guide. For others, they may be looking for a few words to answer their question. 

For “link building do’s and don’ts” chances are the reader would not be looking for a detailed guide. A simple bullet-point list would suffice. 

On the other hand, for the keyword “link building tips” people could be looking for a comprehensive guide to link building strategies. 

You could consider targeting multiple types of search queries in a single post. For example, the link building guide could have a table of do’s and don’ts. Your content marketing funnel should have high-quality content, regardless of the format or length. 

In 2021, a content marketing strategy worth trying is to refresh your old content. Why not expand an existing blog from 1,500 to 2,500 words? Because your existing content has authority and readership, it is simpler to refresh and update existing information with extra content. 

Content refreshes work great for time-sensitive content pieces such as “listicles or statistic” posts. 

You could also consider supercharging your content with quizzes to make the content interactive and engaging.

2. Improve site architecture to get sitelinks 

Site architecture signals how crawlers can access your website and how human searches can navigate and engage with it. If your site architecture is confusing, crawlers would not know which pages are more important to your website. When users cannot find the information they need, they would bounce from the site. This sends negative signals to search engines, which is why your site drops in SERPs. 

The benefit of good site architecture is that it boosts organic traffic by positioning your website higher in results. This increases the chances of having your sitelink featured in SERPs and increased conversions

Sitelinks also take up valuable real estate on the results page, give searches more chances to click through to your page, and push competitor listing below the fold. 

How can you improve site architecture and get sitelinks? 

A good site architecture has a logical flow of URLs, moving from domain to category and subcategory. Tips to improve site architecture include: 

  • Large sites should be organized into meaningful categories and subcategories. 
  • Pay attention to the internal site linking structure. Crawlers need links to hop from one page to another on the site. A lack of links could result in some pages becoming uncrawlable. 
  • Add a sitemap. The sitemap.xml file extension signals to crawlers the most important pages on your website which you want to appear in sitelinks. You could add a sitemap to your Google search console account. 
3. Use long-tail and relevant keywords

Everyone talks about keyword optimization, but not enough people talk about long-tail or query-based keywords. Research and optimize your blog posts with these keywords to boost the volume of organic search queries you rank for.

Long-tail keywords are typically indicative of higher buying intent. For instance, someone who searches for “best running shoes under $100” is more likely to buy than someone who searches for just “shoes.” There is less competition for long keywords because they are more descriptive. By ranking for long-tail keywords relevant to your niche, you attract customers who are much closer to making a purchase.

You can use a keyword database to find actionable data about the keywords. From the basic Google ad metrics to augmented benchmarks, extended keyword metrics and historical data, you can filter the keywords and sort them by specific metrics. This enables you to compare ideas and select the most powerful keywords for your brand. 

How to use long-tail keywords? 

Here is how you can incorporate them into your content: 

  • After finding the keywords, write content around that topic in the form of a blog post or a webpage. 
  • Incorporate those keywords in the title, header, meta description, image alt text, and throughout the text. 

Google search provides alternative keywords to searchers. As these suggestions are based on real queries, they are an excellent place to find related searches.  

4. Have catchy but simple title tags

Most of the time, people will click on your link in the search engine results based on what they can see in the title. Some ways to make your titles more ‘clickable’ include using a numbered list, using brackets in the headline (a HubSpot study found that this boosted clicks by 40%), mentioning the current calendar year, and avoiding heavy title tags. Of course, be sure to test all of your headlines and pick the ones that work best.

5. Make your URLs descriptive

The third component of the preview text that your customers see in search engine results is your page URL. Moz first talked about the importance of descriptive URLs back in 2014.

Today, website URLs play a key role in search rankings. By adequately categorizing and sub-categorizing your pages, you can add more keywords to your URL and show your customers that they are looking at precisely what they searched for.

When you make the URL descriptive and add SEO-friendly meta tags, title tags, and meta, you optimize for click-through rate (CTR). Visibility on page one is only half the organic search traffic battle. Alongside, you need to convince searchers to click on your results than the other options. 

The two benefits of optimizing for CTR include: 
  • Enticing searchers away from competitor sites to your own site, thereby increasing your organic traffic. 
  • Sending positive signals to search engines. Google prioritizes search results based on high CTR. 
6. The impact of videos on search performance 

Having a video on your website or web pages helps you get traffic from video-specific searches. Additionally, it can increase the relevancy for certain queries, thereby increasing the rankings and visibility. 

When Wistia indexed their videos, they received 6,100 clicks from search and 1,387 direct clicks from video search. The indexed videos increased their organic search traffic by 10.6%. 

That means, your website traffic will see a positive impact by including indexable video content on your website. 

InVideo helps you create and edit online videos that look dynamic, appealing, and demand attention. 

7. Optimize your content for featured snippets 

One of the best ways to improve your website’s visibility is by showing up in featured snippets. This is the most appropriate answer to a user’s search query, according to Google, and appears at the very top of search results. A featured snippet can have diverse content formats such as a short paragraph, lists, tables, videos, or even images. 

Users are much likelier to click on the first result they see. Plus, the fact that Google has chosen your website out of all the hundreds of others to be at the top indicates that you are trustworthy and share useful content.

How to dominate featured snippets? 

As with sitelinks, featured snippets have to be won. You cannot request Google to give you a featured snippet. To increase your chances of appearing in a snippet, you can follow some steps. They include: 

  • Sites that do not appear on page one will not appear in a snippet. Find out the keywords that rank for the featured snippet and if your website is ranking on the first page for it. 
  • Snippet-friendly keyword phrases answer a question (how, why, or what). Your content should answer that question. 
  • Structure your answer for crawlers. The question should be in the H2 subheading, The answer should be in the text directly below the H2 heading with <p> mark-up. 
  • Format the content as steps. This copywriting tip makes your content more reader-friendly and boosts the chances of ranking for featured snippets. 

Even if your content does not rank for featured snippets, these strategies will improve the performance by making the content more crawlable and sharable. The ultimate goal is to gain brand exposure and increase the online visibility of your business.

8. Repurposing content for other channels 

Repurposing a single content piece into multiple formats makes sense as you spend lots of time and effort creating a piece of content. Don’t neglect it after hitting the “publish.” 

Extend its shelf life by turning it into different content formats. The reason being, people consume content differently. While some prefer audio, others prefer visual or some like me, prefer to read. 

Gary Vaynerchuk uses the following content pyramid for content repurposing

Here’s the slide deck that explains his process.

While GaryVee has a team that helps him repurpose content, it doesn’t mean you can’t do it. Calibrate your expectations and resources and you are good to go. 

9. Build a diverse backlink portfolio with writing guest posts 

Even in 2021, backlinks are a crucial part of search engine optimization. And guest blogging where you write for other blogs have several benefits: 

Keep in mind, the quality of backlinks matters. Spammy links do more harm than good. 

When pitching guest posts, don’t only target the “big-hitters.” Smaller sites are also valuable. They are more responsive to your pitches and niche-specific. 

From personal experience, here are some guest blogging best practices to follow: 
  • Invest time in creating high-quality content. Build a portfolio of awesome guest posts in well-known industry blogs and use it as social proof. This can help you get a green light from publications that usually decline guest posts. 
  • Publishing a guest post doesn’t happen in a day. It can take 3-4 weeks because your post isn’t usually at the top of the blogger’s to-do list. Find out 3-4 topics you would want to write about and pitch them to 5-7 blogs. 
  • Interlink to your previously published guest posts. I use this opportunity to link to those in the industry I would want to build a relationship with.
  • For each article, link to different pages from your website. 
10. Referral marketing to reward loyal customers

One of the KPIs for every marketer to increase the volume of search traffic to their website. The problem with digital marketing strategies is that SEO takes time. PPC is costly. Social media has a limitation in terms of ROI. 

Referral traffic, on the other hand, has the potential to generate practical traffic and multiply sales quickly. Because the majority of people trust recommendations from friends and family over advertisements, referral marketing not only boosts your revenue but also the brand name. 

Reward your most loyal customers. Acknowledge their loyalty and increase conversions with incentive referrals. Xoxoday Plum helps you streamline and automate referral programs with instant rewards and benefits. The catalog of 15,000+ products and experiences ensures that your customers receive a reward that is not repetitive or irrelevant. 

Final thoughts 

We know that SEO is constantly evolving. Marketers need to adapt fast and giving your website an edge over the competition is very much in your control. Increasing organic traffic starts with spending time on the fundaments of solid content creation. Stay on top of the impact of backlinks, schema, featured snippets, and site architecture. When you implement these basics of SEO, you will see a significant difference in your website’s click-clickthrough rate, engagement, and rankings.

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Catégories: News dév web

How Mobile Apps Assist You To Grow Your Startup Business? - 26 avril, 2021 - 10:01

Do you want to grow your small-scale business to a larger extent or want to start a new company online? If your answer to these precise questions is a big yes, there are plenty of ways to help you take a big step in the career.

For a startup business, you need to have a unique idea and a bit of understanding about launching it in the real world. Target audience, demand, and market evaluation, area-wise strategies are some of the essential points that you should consider before planning your startup. There is no guarantee for your business to run smoothly and seamlessly. However, the best way for your startup to survive is to make your idea go digital with a mobile app.

Let’s discuss how to grow your startup business with a mobile app and the involved benefits. 

Process of How to Grow Your Business with a Mobile App

There is no straightforward way to make your business a success, but one of the most effective ways is to make your business go online. According to the stats, currently, the majority of the online traffic comes through mobiles. Also, there is an increase in mobile usage over the past year. Thus it is a great decision to partner with mobile app development companies to grow your business successfully. 

If you want to have an efficiently working mobile app, there are a few things that you need to keep in mind. Here are a few tips that will make you grow your business to the next level. 

Understanding Your Potential Customer’s Problems

For any startup mobile app development, it is highly recommended to be aware of the main issues of the users. With the solutions to the problems, you can form the foundation of your startup mobile application. Once you are done identifying the challenges, you must research and work on how your app would help people with exceptional measures. 

Excellent Wireframing of the app

You need to have a proper wireframe of the app as it is pretty essential for the startup app development process. It gives you the correct idea about how your mobile app would look like. You can test the wireframe once it is completed. 

For those who don’t know – “Wireframe is a type of mobile app blueprint that demonstrates the picture of the objects on the screen along with its respective functions”.

Designing Your Startup Mobile App

Rightly designing an application would help you to achieve greater success as a startup app. You must ensure that the design of your application is user-friendly and attractive. Thus, it is suggested to hire a professional mobile app developer and designer to make you successful in the field. 

Create a Minimum Viable Product First

One must not focus on building a full version of the application at first, as you can initiate the app’s working with an MVP version. Most successful applications have put a little extra effort into building a Minimal Viable Product over the complete version of the app. 

For those who don’t know – “MVP or Minimum Viable Product version of the app has merely the key features that deal with the central matters of the users“. 

Monetize Your Startup Mobile Application 

It is highly recommended for the developers of startup applications to create a strong strategy for the monetization part of the app. It is quite an essential and crucial part of any app. You must hire a knowledgeable developer. Additionally, you can do self-research about the monetization strategies. Some of the strategies that can be considered are paid apps, in-app purchases, or premium versions of the apps. 

Launch and Start Advertising Your App

When you feel that you are about to complete the development part of the mobile application, you must start strategizing for the advertising part of the app development. It is highly recommended to choose marketing strategies such as social media marketing, email marketing, text message marketing, and much more. 

How Can Mobile Apps Help Startups To Grow?

With the changing time, every business needs to move ahead with the latest technology trends. Most smart entrepreneurs have taken advantage of mobile apps further to grow their startups to a whole new level. Here are some of the gains and key advantages of mobile apps for startup development.

Works As A Great Marketing Tool 

A mobile application is more than just an app, as it can work as a marketing tool as well. Do you know how? Mobile apps are linked with the social media apps of the user such as Facebook, Twitter, or Instagram. Thus, users can share the details or their experience with the app to their social circle with just a click. It is like free publicity of your mobile app. Furthermore, you can use push notifications and send updates to your users and other potential user-base. 

Helps You To Get More App Users 

You might have already known that the users are constantly changing their preferences and looking for something that would actually solve their problem. Thus, an engaging and useful app from your company is highly appreciated. Your app must have the quality to either kill or save your users’ time or must have great qualities so that people would even refer it to their friends or family. 

It Is Great For Boosting Your Brand Name 

Your company’s logo or slogan is easily visible to your customers through your mobile application. They can’t forget about it whenever they need a product or service from your app. It is a great business strategy that you must adopt in the early stage of your application launch. To boost your brand and make it reach a larger audience – it is great to use a mobile app. 

Help You Produce More Revenue and Profits

If your mobile application is developed to fulfill the order requirement of the clients, your app will help you earn more income than your website or a brick-and-mortar store. The applications must have functions such as booking tickets, shopping goods or services, reserving a table in a restaurant, booking hotels or travel packages, and much more. Other than that, in-app purchases or paid advertising in the app can help you earn more. 

Improves Consumer Experience 

Most people nowadays prefer to shop for anything or everything online. Thus, you can benefit your clients by giving them access to your product or service anytime, anywhere. It is great if you include 24/7 customer service for your users so that they can resolve their queries any time of the day or night. 

Key Takeaways

Your work doesn’t end with just launching the app. You need to come up with regular updates and never lose the visibility of the app. Thus, if you need long-lasting success, you need to enhance your app based on customer feedback. Simply maintaining, updating, and adding new functions would help your app to become a success in the long term. 

Unfortunately, several business owners are yet to recognize the importance of mobile apps for startup businesses. For such people, it is vital to understand the benefits of mobile apps and get started with them to boost their business results. 

Photo by Mika Baumeister on Unsplash

Catégories: News dév web

Tips to Keep Your Creative Team Engaged - 22 avril, 2021 - 17:08

Team effort can either make or break the success of any type of project. Members’ engagement is directly proportional to the chances of leading the project to its fruition. It’s universal that engaged teammates generate more productivity and higher quality of work. 

Setting aside this important element of collaborative work can do the opposite, on the other hand. As the saying goes, when you pick up an end of the stick, you pick up the other end

Companies today make the effort to remain intact with their workforce via virtual methods. However, coping with working remotely is a new challenge for employees to face. 

Survey says over two-thirds of employees experienced burnout while working from home last year. They struggle more with separating work from other personal responsibilities. This results in taking less time off work to recharge. Although not apparent, this symptom may affect the overall cohesive project creation. 

Below are some of the many tips in elevating team engagement in your business or project:

Encourage Open Communication

There is a certain misconception in implementing the so-called “open communication” in the workplace. Many organizations can conduct a meeting and assembly in relaying vital information but avoid getting insights from the other end. 

LinkedIn believes that building engagement in the workplace should involve two-way communication, both to and from the employees. 

Poor communication is one of the topmost signs of a toxic work environment. Moreover, it would invite economic toll as there are higher chances of unclear details affecting the employees’ performance and quality of work. 

As the manager, it is your sole responsibility to value team belongingness. Silencing them by not letting them be heard even the slightest concerns might impair collaborative effectiveness which can hurt the organization as a whole.

Of course, it shouldn’t only be confined to promising your team of being open to them. Members highly appreciate extra effort to be in touch with them even if they don’t ask for it. The results will be surprising once employees adapt the sincerity and reciprocate.

Get Insights from the Team Members Themselves

In line with team communication, leaders can also evaluate project features by getting insights from the members. Since most are in remote settings nowadays, this can be done easily by interactive surveys. Free survey makers can be found online to instantly collect responses from employees at the comfort of their homes. 

Organizations can also use this method in weekly updates to employee concerns. This way, they can put their trust in the right people, because managers practice extending empathy to the members. 

Getting feedback can also be accomplished through online surveys for the team. Besides, this invites another form of engagement as the company shows value to what the team members also have to say. 

Acknowledge Their Strengths and Efforts

A factor why employees often shy away from putting their extra on their jobs is the lack of acknowledgment from their superiors. Although creative skills are the main tools managers look forward to in employees, soft skills are equally important. 

A former professor once advised his graduating students to balance passion and presence of mind. Sometimes, the corporate world would give a pile of work with little to no regard for consideration, as long as results are delivered. 

In turn, employees accept more and more wishing they will be acknowledged for being noble. However, leaders sometimes fail to realize this. 

A simple tap on the back or a brief encouraging message reassures a member that he was appreciated. This boosts them to achieve more than what is expected next time until it becomes a habit. 

Why? Because now they know their leader trusts what they can do even when they commit setbacks. The more the members are recognized, the more chances they’ll be engaged and be excited about going to work. 

Creative collaboration among the team can also reflect a great customer experience. Make it the common goal to provide this rewarding outcome to the team. 

Delegate Purposeful Tasks

In her book 30 Days to Taming Your Stress, Deborah Smith Pegues suggests that the real role of management is in developing their employees and directing their efforts to where they best cater to. 

Delegating tasks to team members should not be seen as giving up control and authority. It is actually a good practice since employees will feel involved in the group. Tasks are dreaded by many because they don’t see the purpose in them. 

To keep them engaged, they must feel they are making an impact on the organization. 

Make Room for Growth Opportunities

As much as the work environment can sometimes be a place of politics, leaders can de-escalate this and encourage healthy competition, instead. A lot of companies integrate gamified team huddles to build rapport. 

Virtually, leaders can create interesting mind twisters via online quiz makers like JotForm Quiz Maker or Menti and Kahoot to break off from the usual. Moderators are rotational, so everybody can have their turn to be exposed. This way, the whole team has the opportunity to grow not only as professionals but as well as social individuals.

In a deeper sense, the management can also offer career development programs among the members. If requested, they must pay attention to the initiative of employees to advance their skills more. 

In the long run, it will also be the business or the company to benefit from producing excellent employees, after all.


Engaging your members from one another is another level of reward they could get. It is a dream for many to find a job they cannot leave because of good relationships in the workplace. Of course, it’s not always rainbows and flowers in the business world. 

But as a manager, you cannot take away the FUN in FUNDAMENTAL. Your people will be the greatest asset among the resources you have. 

They are a part of behind-the-scenes in building your creative brand. It is just right to remind them of their purpose from time to time. You’ve seen potential in them in the first place. Their success will also be yours.

Catégories: News dév web

5 Essential Tools Your Business Needs in 2021 - 22 avril, 2021 - 16:01

Whether you are planning to start a new business or looking to expand its presence, tools are your best friend. Business software helps to optimize your business presence, acquire more customers, nurture prospects, and persuade them towards the sale. 

When you automate tasks to reach your customers at different stages of the customer journey, you are able to increase your conversions and improve your brand value. There are several useful tools available in the market and all claim to be the best. To make your research easier, I have listed the top five tools every business needs in 2021. All these tools are easy to use, trustworthy, and used by some of the reputed businesses of this world.

Without any further wait, here is the list of the top five essential tools your business needs in 2021 and ahead: 

1. Finteza

Finteza is an exceptionally advanced analytics software. It is the best alternative to Google Analytics. It recently introduced the Lighthouse report to improve the performance of your website in the search results. 

Top Features
  • It recognizes bot traffic and also identifies the traffic source. Therefore, you are able to identify scammers in your project.
  • The Lighthouse report lets you optimize your website for the Core Web Vitals. 
  • You can generate complex funnels in just two clicks and analyze the data without sampling. 
  • It offers a comprehensive set of webmaster tools to access real-time visitor statistics. Moreover, the software offers easy integration with 50 top CMSs. 
  • The advertising engine lets you manage paid ads across an array of channels. You can identify the campaigns that are generating the highest revenue.
  • Distributed site architecture offers no additional site load on your site. Hence, your site loads faster. 
2. Zendesk Help Desk

Zendesk offers one of the best helpdesk software for businesses to create better customer experiences. Whether it’s an enterprise, SMBs, HR teams, IT teams, educators, or retailers, Zendesk is available for all. It is also trusted by over 160k companies worldwide including Mailchimp, Uber, Siemens, and Khan Academy.

Top Features
  • You can pick any channel for communication with customers like live chat, phone, email, and texting.
  • Zendesk offers over 500 apps to integrate like Shopify, e-bot7, BotXO AI Chatbot, and Cohere.
  • You can also add unique and beautiful designs to your help desk using Zendesk’s paid themes.
  • To get more detailed information from the customers, you can create “Dynamic request forms” (get any detail you want to better conversation).
3. Google Analytics 

Google Analytics is one of the best SEO tools available on the web for small businesses. All you need to do is to integrate Google Analytics to your website and you will be good to go. It might take some time for you to be able to use Google Analytics thoroughly, but once you start, there won’t be looking back. The best part is that it offers so many fantastic features absolutely free. 

Top Features
  • Google Analytics helps you in knowing important facts like the demographics of your visitors, most frequently viewed pages, bounce rate, source of traffic, and a lot more other important elements. 
  • It helps you in calculating your conversion rates from the sponsored ad campaigns. 
  • It also provides insight about the devices used to drive traffic to your website, clear bifurcation of locations from where the most traffic comes from, websites that helped you gain traffic, and many other things that can help you to frame competitive marketing strategies. 
  • It lets you track your goals and know how users interact with your website. 
4. HubSpot

HubSpot is a trusted name in the software space. It is one of the most popular tools for marketing automation and is trusted by over 1,00,000 customers in more than 120 countries. It offers specialized software for marketing, sales, services, and CMS. The software is used by major companies such as Trello, Suzuki, SurveyMonkey, Soundcloud, and G2. 

Top Features
  • You can set up email workflows and automate email tasks to send emails to specific buyer persona groups based on different user actions. 
  • The Marketing Dashboard helps you identify the channels that are contributing to revenue streams. When you have access to data, you can make informed decisions leading to increased profits. 
  • You can easily set up service requests and tickets to offer exceptional support to the customer. 
  • It offers sales tools to reach the customer at different stages of the buyer journey. You can easily create web pages optimized for every visitor and for every device. 
5. Trello 

Trello is outstanding software for team collaboration. As more and more people are moving towards a work-from-home culture, the need for remote working software has increased. You can organize your projects into colorful visual boards. You can see who is working on which project and also track its progress. All the boards are contained in a Workspace. 

Top Features
  • Within a Trello board, you can create a number of lists that you can fill with cards and tasks. 
  • You can add team members to lists and boards. The team members can send notifications about the progress of the project. 
  • With power-ups, you can add a calendar view to your board. This makes it easier for you to see when your cards are due so that you don’t miss project deadlines. 
  • You can add colorful labels to cards to identify the type of task on the basis of the color. 
  • Trello offers a list of useful shortcuts to increase your team productivity
Final Thoughts

Technology has made the life of a business owner easy. The software has made it easier for small to medium businesses to compete with the biggest players in the industry. For any business to succeed, you need an intelligent business plan, skilled team players, and tools to automate and assist your team for business success. 

Today, customers want their issues to be resolved within minutes. Whether it’s maintaining an engaging social profile or fixing customer complaints promptly, tools are a must for every business owner. Moreover, customer analytics is a crucial part of marketing campaign management. Make use of the above listed five tools to take your business to new heights.

Photo by Tyler Franta on Unsplash

Catégories: News dév web

5+ Useful Multipurpose WordPress Themes To Check Out - 22 avril, 2021 - 09:28

Great flexibility, powerful website building tools, and excellent customer support. It exemplify the top-of-the line multipurpose WordPress themes with healthy sales figures. They are thrown in for good measure.

You may not need a best multipurpose wordpress theme for a single website-building project. But, if you design websites for a variety of clients or uses, you’ll save lots of time and money by going the multipurpose theme route.

  • You won’t have to familiarize yourself with a number of different themes
  • You’ll most likely have all the design tools you need right at your fingertips
  • Because of the skillset needed to design and develop a multipurpose theme you can almost always expect to receive top-notch customer service.

If you tend to specialize in certain website types, e.g., blogging, portfolio, or WooCommerce, we have an advice. Some multipurpose themes, including several of those listed here, feature specific strengths in certain areas.  

1. Total WordPress Theme

Whether you like to take the time to build a website one careful step at a time, or you’re in a rush to get one up and running in response to an urgent need, Total will help you do the job right.

This multipurpose wordpress theme is fast, flexible, an out-and-out joy to work with, and an ideal choice for creating any type of a website for any business or to serve any purpose.

Total is packed with useful features, any one of which you can disable if you don’t need it, so it won’t slow you down. Features you will definitely be using include:

  • Total’s Dynamic Template function lets you customize layouts any way you want 
  • The popular WPBakery drag and drop page builder together with 40+ pre-made demos and 100 page-building modules to speed up your workflow
  • A Theme Customizer that utilizes 500+ styling options you can use to change colors, fonts, and section or column widths

This WooCommerce and WordPress plugin friendly theme serves more than 47,000 satisfied customers.

2. BeTheme

With BeTheme, it doesn’t matter if you’re a beginner, what style or type of website you have in mind, or if you have a demanding client who wants to have a website up and running right away!

BeTheme’s 40+ core features give you the tools, flexibility, and shortcuts you need to take on whatever assignment or situation you are likely to be faced with including the ability to deliver a website today to a client who demands to have it ready tomorrow.

Things that make this happen include:

  • 600+ customizable pre-built websites that cover 30 industry sectors, numerous small business niches, and all major website types and styles
  • The Muffin Builder page builder, Admin Panel, and other features that eliminate the need for coding

A Layout Generator plus a wealth of color, font, and grid options, and special effects

Click on the banner to learn more about BeTheme’s core features.

3. Kalium — Creative multipurpose theme for WordPress & WooCommerce

Kalium’s full-concept demos make it easy for beginners and advanced web designers alike to get a website-building project off to a fast start. More than just home pages, these full-paged demos are super useful once you’ve picked one that resembles what you want your website to look like.

To help you complete your website, Kalium gives you:

  • The drag and drop website builder together with Revolution Slider and LayerSlider, plus its Elementor, WooCommerce, and SEO friendly
  • Header and navigation options, 30+portfolio types and sub-options, blog layout options, custom post types, and shortcodes for everything
  • Lifetime automatic updates at no cost to you
  • A font management library

Kalium is a top seller with more than 38,000 clients. Click on the banner to check out the visually stunning full-concept demos and Kalium’s other features.

4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

With more than 50,000 users TheGem tops the list of ThemeForest best sellers. The ultimate multi-purpose toolbox, TheGem is perfect for professionals and beginners alike.

This highly customized theme’s features include:

  • 400+ beautiful creative templates for any purpose and any business niche
  • Elementor or WPBakery page builders
  • TheGem Blocks, consisting of over 3000 pre-designed section templates
  • A valuable collection of WooCommerce templates

5. Avada Theme

Sales numbers can say a lot about a theme, and Avada is the all-time #1 top selling theme. A look inside the package tells you why.

  • There are 40+ one-click demos to get your project underway
  • Avada’s Fusion Builder is totally drag and drop and the CoreFusion toolbox contains $200 worth of tools
  • The Dynamic Content System offers unparalleled flexibility
  • Avada is optimized for speed and its 100% responsive and WooCommerce compatible.

6. Uncode – Creative Multiuse & WooCommerce WordPress Theme

Uncode is a responsive, high-performance, smooth and sleek, and pixel perfect multipurpose theme you can use to create websites that feature those very same characteristics – time after time. They have introduced the ultimate WooCommerce Custom Builder and Website Wireframes Plugin.

  • Uncode’s advanced grid system with its dozens of options lets you create virtually any layout
  • Blog and portfolio website building are two of Uncode’s strongpoints
  • The showcase of user-created websites highlight the website-building possibilities open to you

7. Pofo – Creative Portfolio, Blog and eCommerce WordPress Theme

Pofo may be the best choice for you if your projects focus mainly on blogging, portfolio, services, or eCommerce websites

  • WPBakery and Revolution Slider are included along with 150 pre-built design elements, 25+ home pages and 200+ demo pages
  • Custom shortcodes, when used with the WordPress Customizer, provide unparalleled flexibility
  • Pofo is crazy-fast, SEO optimized, and gives you excellent customer support.

8. Hongo – Modern & Multipurpose WooCommerce WordPress Theme

Although Hongo is a relatively new kid on the block, it has created quite a stir and favorable impression in the web design world with its:

  • Out-of-the-box product features including product compare, quick view, filters, catalog mode, and more
  • Custom shortcodes for use with WPBakery and the WordPress Customizer
  • 12 ready store demos, 200+ creative elements, and 250+ templates

Hongo is an excellent choice for WooCommerce store, company web, and blogging website building projects.

9. Brisk – Multi-Purpose Elementor WordPress Theme

Creating a website with Brisk has the interesting side effect of making you feel like a pro from the get-go.

  • Maybe it’s the total lack of any need for coding.
  • Or Brisk’s interactive design tools and other interactive features
  • Or the 30+ ready-made websites, 2,000 Elementor template blocks and 200+ Elementor widgets
  • Or simply the tons of customization options that give you total control over the design of your website.


WordPress users have lots of different choices and decisions to make. As they go about their website-building planning, one of the most important is choosing the right WordPress multipurpose theme for the task at hand. For many, if not most users, the choice will be a multipurpose theme for several reasons.

  • A typical multipurpose WordPress theme takes a lot of hard work and time to design.
  • It has to be extremely flexible, dependable, and kept up to date.
  • It also should be exceptionally user friendly.

The 9 top multipurpose wordpress themes described here easily meet those criteria.

Finding which one would best suit your needs may take a little time and some careful thought on your part. But when you get right down to it, there’s not a bad choice in the bunch. One or two may just be a better choice for you than others.

The post 5+ Useful Multipurpose WordPress Themes To Check Out appeared first on WebAppers.

Catégories: News dév web

8 Wi-Fi Connectivity Solutions for Startups - 21 avril, 2021 - 13:31

Startups live online. The flexible, customer-first, and tech-focused nature of a startup requires a fast Wi-Fi connection that’s always up and running. If your Wi-Fi is lagging or constantly crashing, it’ll hold your business back.

Unfortunately, even the best Wi-Fi setup may need some troubleshooting every now and then. If your Wi-Fi’s performance isn’t up to par, there are a few easy steps you can take to fix it.

1. Restart the Network

Let’s get the obvious solution out of the way first. As everyone knows, sometimes a device just needs to be restarted to be good as new.

If your Wi-Fi is slowing down or crashing at unexpected times, try restarting or resetting the network. Do this during a weekend or overnight so you won’t disrupt business. If this works, hopefully that’s the end of it. If it doesn’t work, you can now start investigating other potential causes.

2. Switch to a Less Crowded Channel

If your office is in a building with a lot of other businesses, there’s a chance other Wi-Fi networks are interfering with your network. Free software like inSSIDer or Vistumbler can identify all the nearby Wi-Fi networks and determine whether any may be clashing with yours. Be sure to check for interference at different locations throughout the office.

The number of nearby networks may lead you to suspect that interference is the root of the problem. In that case, you can switch your Wi-Fi to a less crowded channel. This will likely remove most of the interference and allow your Wi-Fi to travel more freely throughout the office.

3. Use AI to Optimize Usage

This is a more involved approach, but it can deliver major benefits to a startup that adopts it. Some innovative companies now provide Wi-Fi equipped with AI capabilities. This AI monitors who is using Wi-Fi where and for what, and it adjusts Wi-Fi output accordingly. For example, Plume WorkPass uses AI not only to provide their customers with top-notch Wi-Fi, but also security and guest insights to optimize for growth. 

AI-based Wi-Fi may be the future of Wi-Fi connectivity. It produces a Wi-Fi network that can help troubleshoot its own issues, making your network more reliable without taking up more of your IT team’s time.

4. Add Access Points

A single router can only reach so far. The more access points your office has, the better Wi-Fi connectivity you’ll enjoy.

Access points aren’t to be confused with range extenders. Range extenders, as their name suggests, catch the waves of your Wi-Fi signal and extend them farther then they would normally go. These definitely have their uses, and you may want to install a few of them throughout your office. However, range extenders slow the bandwidth of the extended signal by a significant amount.

Access points, by contrast, are devices that are connected via ethernet to the main network. They send out their own Wi-Fi signal instead of extending an existing one. Access points are usually just as efficient as the network’s primary router and can deliver reliable Wi-Fi farther.

5. Create More High-Frequency Cells

Another network tweak you can try is adding more narrow-range, high-frequency cells instead of sticking with one or two wide-range, low-frequency cells.

Low-frequency networks (2.4 GHz) travel farther, but they’re also slower. They’re good for physically larger offices with fewer devices — in other words, the opposite of what startup offices are usually like. On the other hand, high-frequency networks (5 GHz) don’t travel as far, but they can handle far more bandwidth.

If your users are complaining about a slow network, consider creating more cells that use 5 GHz to replace some of your 2.4 GHz.

6. Look at the Layout of Your Office

If you’ve carefully troubleshot exactly how your Wi-Fi network is constructed but are still experiencing connectivity problems, look at how your office is laid out.

Wi-Fi travels on radio waves, and those waves can be impeded by other objects. Walls will slow down or block Wi-Fi signals, especially if they’re particularly thick or made of concrete. Metal can reflect signals, so users may have issues if there’s metal furniture, like filing cabinets, nearby. Water is an issue, too, so think twice before installing an aquarium in your office.

Moving your routers, access points, and other pieces of hardware can make a big difference in the signal strength your users enjoy. You can use these pointers to try out various arrangements or bring in a consultant to help you lay out your hardware.

7. Try Some Diagnostic Software

You can purchase software that lets you see how devices, users, and applications are behaving across your network. If your Wi-Fi issues are unpredictable or you can’t find anything wrong with your network, this type of software might be useful.

Wi-Fi diagnostics can help determine which devices are affected, where they are in the office, and what applications are being used when slowdowns occur. Armed with this information, you and your IT team will be better positioned to figure out the source of the problem and how to fix it.

8. Replace Your Hardware

The most low-tech solution does sometimes end up being the right one. It’s possible that your hardware is simply reaching the end of its life. If you’ve had the same routers and access points for several years, they may be wearing down. If you can’t see any issues with your network configuration or usage, try updating your hardware. It’s likely that a more modern device can handle your business’s demands.

Wi-Fi connectivity issues can feel like an inescapable part of modern life, but they don’t have to be. Whether you move devices around or update your overall network, there are plenty of solutions you can adopt to improve Wi-Fi connectivity issues.

Photo by Praveen kumar Mathivanan on Unsplash

Catégories: News dév web

Why Your eCommerce Store Should Be Using Shipping Software - 20 avril, 2021 - 19:41

Shipping software is a vital tool for online businesses. Anyone who sells products online needs an extra hand (or two, or three) to fulfill orders fast and affordably. 

Shipping software integrates with a businesses’ eCommerce platform to automate many of the shipping and delivery processes. These platforms also help web stores better compare shipping rates, access discounted rates, and optimize their customer experience for greater sales.

As eCommerce continues to overtake physical retail, shipping software is increasingly popular with businesses of every size – from Etsy sellers to crowdfunders to enterprise merchants.

Web design professionals should learn how shipping software works, and why it’s so important to online businesses. Adding shipping software to your next web store project will make your finished project all the more appealing.

Here’s why every eCommerce store should use shipping software.

What Is Shipping Software?

Shipping software is an online app that automates the processes of shipping and fulfillment for a business. Think of this platform as a go-between for an online merchant, their shipping services, and the customer. 

Enabled by shipping APIs, shipping tools integrate with top eCommerce platforms like Shopify and BigCommerce, as well as crowdfunding sites like Kickstarter and Indiegogo. Once integrated, users can manage all shipping and order activity from a single dashboard. 

From here, merchants can compare and access accurate shipping rates from all global shipping courier websites in real-time, including USPS, FedEx, UPS, DHL, and more. Shipping platforms also partner with couriers to offer pre-negotiated discount rates, helping merchants save on every shipment.

Web store orders automatically sync with the shipping platform to expedite shipping and fulfillment. Users can create rule-based shipping preferences to automate the courier service used for their orders, based on key shipping factors such as package weight, destination, delivery speed, and more. 

Shipping software allows merchants to:

The best shipping software provides a suite of features that drive greater sales, automate operations, and streamline the customer experience. These capabilities are doubly critical for businesses engaged in global or omnichannel eCommerce. Coordinating shipments with multiple warehouses, third-party logistics providers (3PLs), and overseas couriers is too complicated without the visibility and interoperability of a shipping platform.

The mix of cost visibility for savings, shipping automation for efficiency, plus comprehensive shipping management makes a shipping tool a must-have for any serious online merchant.

Shipping Software Saves Time

Success can be a curse for online merchants: too many orders to fill, too little time. Busy merchants use shipping software to simplify every step of fulfillment. Here are a couple of examples of where a shipping platform lets a merchant do more with less.

Rate Sourcing

Without shipping software, merchants find the cheapest shipping rates by comparing rates on different courier websites. This is tedious work. 

Moreover, each item in inventory may need a different shipping service (or courier), or the merchant risks overpaying for shipping. The merchant must then open an account with the chosen courier(s). Before they can save money on “business rate” shipping, the merchant must reach a minimum threshold of monthly shipments. Not exactly user-friendly. 

With shipping software, merchants can view and select from all available shipping rates in their shipping dashboard. Meanwhile, rule-based shipping preferences allow users to automate their default shipping services by product, order value, destination, and more. 

With Easyship, for example, merchants can also access enterprise-level rate-savings from 250+ global shipping solutions from day 1 without any minimums. Savings on time and money, unlocked. 


Fulfillment is the process of preparing an order for delivery. Each order received is picked from inventory, packaged, and sent off. The shipping label is printed, applied, then transferred to the courier. The shipment information must also be shared with the customer. Repeat this back-and-forth for 100s of daily orders and you’re losing heaps of time.

With shipping software, all customers’ orders automatically appear as shipments. Shipping labels are batch printed instead of piecemeal. All shipping notifications are automated. And since inventory updates automatically, your client never tried to sell a product they don’t have in stock.

Part inventory management, part hands-free shipping liaison – shipping platforms allow merchants to be efficient with order fulfillment.

Shipping Software Drives Sales

Thanks to Amazon, modern shoppers demand faster and cheaper delivery every day. If shoppers don’t get the cheap and fast shipping they expect, 75% say they will bounce.

To win sales, online retailers must present customers with fast and affordable delivery options. Again, if rates don’t appear instantaneously, customers bounce. Rates must also be priced accurately per the item weight and delivery destination. Enabling real-time rates without the cart optimization plugins in shipping software is basically impossible.

Shipping automation helps merchants optimize their checkout flow in three ways:

  • Integrate rules-based courier options at checkout
  • Set thresholds for free shipping
  • Add insurance for valuable parcels
  • Offer flat rates by destination
  • Provide multiple accurate shipping options in checkout to drive sales

With Rates at Checkout from Easyship, merchants can provide three shipping options in checkout automatically. Tailored and accurate rates appeal to price-conscious shoppers, helping merchants to clinch sales and curb cart abandonment at once. It’s a win-win. 

The best shipping software includes a set of features to help merchants enhance the customer experience, including:

  • Worldwide tracking 
  • Dedicated tracking pages
  • Branded post-purchase email marketing, landing pages, and packing slips

Shoppers today expect a streamlined purchase and delivery experience, plus fast and affordable delivery. In short, they expect a lot from brands. The features in shipping software enable the dynamic shopping experiences that merchants need to win over choosy shoppers.

Shipping Tools Run On Third-Party Integrations

Merchants use a variety of channels and platforms to reach customers. This includes eCommerce platforms like Shopify and BigCommerce, crowdfunding platforms like Kickstarter and Indiegogo, and marketplaces like Etsy and eBay. For omnichannel merchants, a shipping tool is the only way to effectively orchestrate fulfillment across all these disparate channels.

Shipping integrations run on open APIs, allowing merchants to access features that differentiate their store experience, drive sales, and streamline everyday processes. 

To integrate a shipping platform with a web store, you just download the shipping software app. Next, sync the store account with the shipping platform. Once the orders appear as shipments in the shipping software, everything is connected.

Once integrated, your merchant can use an array of enhanced eCommerce shipping features, including:

  • Shipping rates: Give web stores instant access to real-time courier rates in checkout (and discounts from the shipping platform).
  • Shipping automation: Put shipping processes on autopilot with full interoperability between the merchant store, courier sites, and customers.
  • Label generation: Allow businesses to automatically print shipping labels, customs documents, etc.
  • Live Tracking: Enable customers to track shipments in real-time with links that draw dates from courier sites.
  • Duty and tax visibility: Let businesses show accurate duty and tax information to international buyers in the shopping cart.
  • Optimize operations: Automate shipping with Shipping Rules by setting default couriers for shipments based on the delivery destination, product type, and other shipping factors.

These powerful features are a recent innovation in shipping, says Jackie Ostrov, Marketing Lead at Easyship: 

“Historically, the only shipping tools available were made for enterprise merchants. This meant that small business owners had to negotiate with multiple couriers and partners to find a solution to meet both their cross-border and domestic needs.

“Easyship was built on the premise of making shipping accessible and affordable for sellers at any scale. With Easyship, merchants can sell on any major platform, to anywhere, right from the get-go,” says Ostrov.

The best shipping software adds much-need functionality to online stores. For small businesses especially, integrations enable them to compete with the likes of Amazon and high-volume eCommerce businesses.

Why Your eCommerce Store Should Be Using Shipping Software

With more orders going out every day, online commerce is here to stay. This makes an all-in-one shipping management platform a key tool for anyone looking to be competitive in this space. Shipping software lets merchants coordinate all the variables involved in efficient and cost-effective shipping. For more details on shipping software, plus an Easyship review, you can check out the Capterra reviews for Easyship.

Catégories: News dév web

How to Create a Lifestyle Blog with WordPress - 20 avril, 2021 - 18:35

Undoubtedly, lifestyle and fashion bloggers require a blog that is visually appealing and stands out. Features, such as elegant galleries, beautiful typography, a lot of white space, and more, help share the blog posts. 

If paired with a responsive design, you can easily impress your readers, regardless of the device they are using to navigate your website. Fortunately, with WordPress, you can find plenty of alluring free lifestyle themes, adequate enough to be used. 

Thus, in this post, we have come up with the best free lifestyle WordPress theme to create your site. But before that, let’s acquire some valuable knowledge regarding lifestyle and personal brand websites. 

What is a Lifestyle Blog?

A lifestyle blog can be best defined as a digital representation of everyday life and interests. Such kind of a blog is used by a person, known as the lifestyle blogger, who creates content that is curated and inspired by their daily activities and personal interests. 

Generally, such blogs are extremely personalized according to the blogger’s experience, life stage, and location. For instance, a 30-year-old, married, and a mom blogger would post content entirely different than a 25-year-old, single blogger. 

While both of them will be regarded as lifestyle bloggers, there will be some overlap in their content. Furthermore, lifestyle bloggers put forward a wide variety of content with the help of the best free WordPress theme for blogging that is inspired by and centered around their personal lives, such as décor, design, makeup, fashion, recipes, food, beauty, travel, home, family, and more. 

Because of the audience reach, lifestyle bloggers are social influencers as well who have an outreach among social media channels, such as Instagram, Twitter, and others. 

How Does a Personal Brand Appeal to Customers?

Personal branding has to offer an array of advantages. When you take control of a narrative surrounding the online persona, you can make essential decisions regarding how you share the content and how people see you. Here are some ways, useful enough for personal brands, to appear to their customers. 

By Being More Visible Online

When engaging in personal branding, you automatically turn accessible and visible to the online audience. People can find you through various ways and can interact with you on different channels. However, if you are just starting out, take it slow. Figure out what you can share online and always respect yours and their boundaries. 

Leveraging the Network

As you grow the brand, you will develop a network of people and customers. This network could be a huge asset when it is about growing the business. Having a network can become valuable whenever you want to take the business to a new tangent or launch a new product. The more people will know about you; the more visible your brand will become. 

By Building Partnerships

Partnerships are an amazing way to appeal to a wider range of potential leads and customers. When you create something with another professional, you can easily access each other’s audiences. Moreover, you can also cut down the work in half, allowing you to put more content out there and attract new audiences. 

How to Create a Lifestyle Blog with WordPress?

Now that you are ready to create a personal blogging website of your own, follow the below-mentioned steps for an easy way out.

Choose a Blog Name

First thing first, to establish your lifestyle blog online, you must choose a domain name. With millions of websites functional currently, you need to ensure that your chosen name stands out from the rest. The selected name should be concise, descriptive and match the content type you will be posting.

Get Your Blog Registered

If you wish to create an attractive, eye-pleasing blog, signup for WordPress. Being one of the considerable platforms, it allows you to use plenty of modernized, responsive free WordPress personal blog themes and plugins. Not just that, you can also customize your blog according to the preference and requirements. 

Choose a Theme and Download Essential Plugins

Once you have signed up for WordPress and set your account, the next step would be to choose a theme. However, upon beginning the research, you will find an array of themes that may seem perfect for your blog, increasing the confusion even more. If you don’t wish to spend enough time researching a theme, one of the best WordPress themes for lifestyle blogs you can use is Lifestyle WordPress Theme by CyberChimps. Easy-to-customize and responsive, this theme is perfect for every blogger. Once done, you can also install the required plugins. 

Start Posting and Sharing

After customizing your lifestyle blog, now is the time to create content and share it on your site. However, to stand out and please the audience, make sure you are creating qualitative, unique and relevant content. 

CyberChimps Lifestyle Theme: Features

  • Pre-designed Pages

    The theme offers you pre-designed and ready pages, including about, home, blog, and contact. All you would have to do is edit these pages and add content according to your blog.
  • Contact Form:

    Offering a beautifully designed contact form, you can use this feature to increase your email inquiries. 
  • 1-click Import:

    The theme offers 1-click import demos, perfect enough for a lifestyle WordPress blog. 
  • Responsive Design

    While developing the theme, CyberChimps has taken care of the responsiveness. Hence, it can easily adapt to any device or screen size.
  • SEO-Friendly

    Built with semantic best practices and search engines’ requirements in mind, this one is an SEO-friendly theme.
  • High-Speed Performance

    Although packed with CSS animations, the theme is light and comes with exceptional loading timing. 
  • Plugin-Ready

    The theme is compatible with various plugins, such as WP Legal Pages Pro, Total Cache, MailChimp, Yoast SEO, Contact Form 7 and much more. 
  • Multilingual WPML Ready

    The theme can seamlessly be translated into any language as per your choice. This way, you get to target a global audience. 
  • Google Fonts

    You get to choose from more than 700 Google fonts that fit your site. Not just that, but you can also change the font size, letter spacing, line height and other elements of fonts. 
  • Cross-Browser Compatibility

    The theme is compatible with various popular browsers, such as Opera, Chrome, Firefox, Safari, and more. 

When it is about developing a blog, there are plenty of free WordPress themes you can choose from. While some are simple, mobile-friendly; others are customizable. Regardless of your requirements, it is definitely going to take a lot of time to find one theme that matches your requirements. Thus, to avoid time consumption, use Lifestyle Theme from CyberChimps and get your blog up and running in no time.

Catégories: News dév web

America’s Best (and Worst) Cities for Graphic Designers – [Infographic] - 19 avril, 2021 - 10:28

We don’t have to remind anyone about the dramatic changes we all experienced in 2020. What we can tell you though, is that digital design and creative industries are going to benefit from the shift towards digital.

Regardless of industry, every business will need to update and define its digital presence and designers can help with branding, website design, marketing, and much more.

In a new study from moveBuddha, they’ve uncovered the best and worst cities across the US for graphic designers measured by job opportunity, median salary, and spending power.

Minneapolis is the #1 Best Major City – Beating out hot cities like NYC, San Francisco, and even L.A. This metric suggests which cities offer the best work-life balance.

Walla Walla, WA is the best city by spending power, here with only 3.25 hours of work, designers earn $100 of spending power. By comparison, in Duluth, MN to earn the same spending power requires 5.10 hours of time on the job.

Remember, graphic design skills are always evolving.
Graphic design skills are evolving and interlaced with newer jobs in high demand such as digital design. So here’s the good news, the job outlook from BLS predicts an 8% growth in employment for web developers and digital designers. Always be thinking about ways to build and bolster your skillset and keep your design mind fresh (here are some great reads we recommend) and flexible as times change.

Check out the full study from moveBuddha here:  America’s Best (and Worst) Cities for Graphic Designers.

Catégories: News dév web

HIPAA rules for healthcare app development - 19 avril, 2021 - 08:28

The mobile health market looks set to grow substantially over the next few years. After a welcome boost during the global COVID-19 pandemic, there’s demand for novel and innovative healthcare apps. Because most mobile health solutions handle sensitive patient data, they must comply with the relevant data protection legislation, including the Health Insurance Portability and Accountability Act (HIPAA).

What is HIPAA?

HIPAA, which became law in 1996, regulates the use and disclosure of sensitive patient information to protect its integrity and security. When developing a healthcare app that will handle protected health information (PHI), developers must carefully follow HIPAA guidelines to ensure full compliance. HIPAA breaches can lead to costly penalties — both financially and professionally — so app developers must minimize the risk of noncompliance.

This post will summarize the key rules that must be followed when developing a healthcare app.

Who needs to be HIPAA compliant?

Understanding complex HIPAA regulations is challenging, particularly if you’re unfamiliar with them, so where exactly do you start? Before developing your healthcare app, it’s crucial to determine whether you need to comply with HIPAA rules. 

Put simply, if your healthcare app collects, stores, manages, or distributes PHI, then it must comply with HIPAA regulations. PHI, or personally identifiable information, includes things such as demographic data, medical history, and clinical results. 

HIPAA rules may not apply to apps where the user inputs their own, non-PHI data, and the data isn’t accessed by the app maker or its business associates. An example of this is a fitness tracker that monitors activity, body weight, and heart rate. 

What rules apply when developing a HIPAA-compliant app?

App developers must follow four distinct rules to make their app compliant:

  • The Privacy Rule
  • The Security Rule
  • The Enforcement Rule
  • The Breach Notification Rule

While all of these rules are important, the primary focus during the development of a healthcare app should be on the HIPAA Privacy and Security Rules. To comply with these rules, app developers need to implement the required technical, physical, and administrative safeguards to assure the safety and security of PHI. 

App developers will also need to make sure a Business Associate Agreement (BAA) is in place with any third-party service providers that will be accessing PHI to ensure their compliance with HIPAA. 

How can you ensure HIPAA compliance?

You’re probably wondering what you need to consider on your path to HIPAA compliance. Here, we summarize the steps you should take as you develop your healthcare app:

Ensure you understand HIPAA compliance

Make sure you understand your roles and responsibilities in adhering to HIPAA regulations. As an app developer, you may not have any experience with HIPAA, so consider consulting a compliance expert. 

Implement adequate security features 

Technical safeguards must be implemented to protect data. While HIPAA regulations don’t specify the security features to include, following industry best practices will set you on the right track.

Strict access control, such as unique user authentication, needs to be built into the app to ensure that only authorized users can access it. Biometric authentication using fingerprint or facial ID can make an app user-friendly while protecting data integrity. 

If public access is available, controls need to be in place to make sure only relevant data is displayed to the patient and that PHI cannot be altered or accessed in any other way; this includes system admins.

All PHI should be fully encrypted both in transit and at rest. Incorporate an automatic logoff feature in your app to eliminate the risks associated with users forgetting to sign out, an all too regular occurrence. Only necessary PHI should be stored and disclosed, and it should be appropriately disposed of when no longer needed.

Physical safeguards protect the integrity of the backend infrastructure and mobile devices used to access the app. These safeguards may include data center access controls, 24-7 security, locked server racks, CCTV, and environmental protections such as redundant power and cooling. 

HIPAA requires that PHI be available at all times, and the easiest way to achieve this is with 100 percent uptime guarantees.

Administrative safeguards refer to internal policies and procedures that are put into place to maintain data integrity. Policies and procedures should highlight how PHI can be stored, accessed, and disclosed. The development team (or anyone responsible for updating the app) should be appropriately trained in the correct handling of PHI.

Regularly test and maintain the security of your app

Regular testing should be performed to highlight any vulnerabilities in the security of your app. By routinely updating your app, you’ll be able to deal with any security issues that arise. Public-facing apps need to be impenetrable; perform external vulnerability testing to ensure the app can’t be exploited.

Monitor user activity through audit logging

Effective audit logging will enable the intelligent monitoring of user activity and provide near real-time reporting of suspicious events. IPS platforms and SIEM products can intelligently alert you of any deviations from the norm, which could be caused by malicious activity.

Deploy HIPAA-compliant third-party hosting solutions

By using a HIPAA-compliant hosting provider, you can save time and money associated with building the necessary infrastructure, taking the stress out of compliance. HIPAA-compliant infrastructure-as-a-Service (IaaS) solutions will adhere to all of the necessary HIPAA requirements, providing you with a ready platform on which to build your healthcare app. Remember that any third-party service provider must sign a BAA.  

Developing a HIPAA-compliant healthcare app is a complicated process, and it can take time to get your head around the intricacies of HIPAA compliance. By carefully researching the legalities involved before starting development, you’ll save yourself a lot of money and headaches down the line. 

Catégories: News dév web

How to Choose the Perfect Logo Design for Your Business - 16 avril, 2021 - 15:40

Logo designing is no walk in the park; there are a few, in fact, many peculiarities that the designer must be aware of before selecting the final logo for the brand.

Your logo is the brand’s identity, do not let an amateur jeopardize your brand identity to save some bucks. You may end up paying a lot more later if your designer messes up your logo. Can you let a lousy logo define your brand? You cannot, right? So let the experts do this job, and you can focus on other business areas. 

When you have finally chosen your brand name, it’s time you choose the logo that explains what your brand is all about. It is not as easy as it sounds. For people to know, a logo is a combination of symbols and letters used uniquely and consistently to create an identity for the brand, service, or product. The logo has a slight edge over the brand name as it is one of the primary forms of marketing. The designing experts need to be quite careful while designing it as it reflects your product or service branding.

If you are a small business owner who just started working on a business with no design capabilities, you have no other option than to rely on the experts for this job. However, the job is not done here; even after you have appointed a designer to do this job for you, there are a few things that you need to take care of. Following aspects of logo design will help you choose the suitable logo for your brand that will create a long-lasting brand identity for your product/ service.

Without any further ado, let’s educate you about some logo design tips and tricks to help you create your company’s perfect brand personality.

1. Choose the right font

Nothings black and white here; you need to choose the grey line here and see what font goes with your brand. Is your brand more of a quirky type? Do you want your brand to have a serious voice or a light-hearted voice? What aura do you want your brand to create? You need to answer a lot of questions before you select the font for your logo. 

If your brand is more of a formal and professional type, you may need a bit formal font like Times New Roman or Calibri. On the other hand, for the quirky brand, you can go with Comic Sans. 

There is no denying the fact that typography is one essential part of the overall design. Not only your brand communication is dependent on it, but its whole personality also relies on it. Many organizations believe there is a direct relationship between the fonts they use and their company’s profits. One example is White Mountain Footwear; after redesigning their font, they noticed a whopping 20% increase in their sales. 

2. Get the perfect shades

You may not know it yet, but colors in logos are not just there to look good or complement the design. They have a completely different meaning and vibe when they are in the logo. For example, the yellow color in the logo means happiness and warmth; the perfect example is the McDonald logo, how just by looking at it, we are reminded of its happy meals. 

Colors have a lot of brand personality; you would be surprised to know that 80% of the customers think their brand recognition has increased due to the correct usage of the colors. If you want to exhibit excitement, boldness, and youth, there is no better color for you than red. The various shades of orange represent cheerfulness, confidence, and friendliness. Green shows growth, peace, and health. Blue educes strength, trust, and dependability. Lastly, if you are looking to give a calm and peaceful vibe, then what can be better than the classic combination of white and black.

In case you want to go a little colorful and use multiple hues in your logo, you must go for similar shades only, such as reds and pinks. On the other hand, if you are looking for the accent color, then go for the color that contrasts with your main palette, as it is pretty compelling.

Pro tip: For more color inspiration, visit Pinterest. Also, keep an eye on your competitors as well!

3. Decide your image style

We all are aware that logos represent the brand; it says a lot about how your potential customer sees your brand. Make sure the logo rightly represents you and your business. In case your business is all about money and finances, you must choose a high-tech, conservative or modern logo. A light-hearted and quirky logo would just take away the serious aspect of your business. You need something that builds your business’s credibility; therefore, be thoughtful while choosing your brand logo. 

A regular light-hearted logo can go with the bakeshop or a food café. Be as creative as you can if you own such a business. The bottom line is, while you are choosing the image style, you must keep your organization’s philosophies and company’s profile in your mind. 

No one design fits everyone’s marketing criteria; you have to look for the one that suits yours. Classic, retro/ vintage, fun/ quirky, and modern/ minimalistic are a few of the many designs and image styles you can choose from.

Pro tip: Most brands are religiously following the mantra of “Less is more” today, so you better jump on this bandwagon as it is one elegant trend going on today.

4. Be direct with your designer

Now that you have decided on all the important elements of your logo, it’s time you communicate with your logo designer. A wrong message would turn into a lousy logo; make sure you are mentioning all the details. However, stay open to more suggestions, it may take a little bit of trust, but expert opinions always help. You must know you are dealing with an expert; he/ she knows this job better than you and can give you better recommendations.

Give all the details that you have, even the minute ones you think are not necessary. It gives the designer a complete understanding of how you want your logo to be. It may sound cliché to you, but the best designs indeed happen when you and your designer work in collaboration.

Wrapping up!

The brand logo should be instantly recognized, communicate your brand’s message, and is unique. A valuable logo effortlessly fits in with the brand’s identity and looks professional. To reach this professional level, you must ensure you follow all the tips and tricks mentioned above before selecting your brand’s logo. 

Photo by Slidebean on Unsplash

Catégories: News dév web

How can content marketing increase your brand awareness? - 14 avril, 2021 - 18:44

Increased brand recognition does not happen immediately, but it is an important goal for every organization to bear in mind. One of the most dominant ways to do this is with content marketing.

Why is brand awareness critical?

Consumers’ familiarity with a business and a message is measured by brand recognition.

It’s not enough that people remember your logo because it’s unusual; it’s also vital that they recognize your brand and what it stands for.

Consumers are much more likely to buy from brands they know and trust if they are aware of them. When people are familiar with your brand, it strengthens your place in the industry.

What effect does content marketing have on brand awareness?

Good content helps your brand explain to your consumers who you are and what your name stands for, like a great resume that your boss will love.

Brand recognition isn’t just about whether or not your target audience knows your company’s name; it’s also about how well they appreciate the attributes that distinguish your company.

To make this distinction, the content should highlight the attributes that set your brand apart from the competition.

Show potential customers why they should select you over your rivals by sharing information about your business that clarifies what sets you apart from those in your industry.

You may also use a page to explain how your brand varies from those in the same category, whether it’s by the products or ingredients you use or something more personal, such as the fact that you’re open on weekends.

How will content marketing be used to raise brand awareness?

Increasing brand recognition is difficult, but you can use content marketing to accomplish your branding goals by following these seven steps.

Recognize your target market.

The first step in designing every marketing campaign is to consider your target market. Since they’re the ones you want to interact with, all of your content should be personalized to them.

To make sure you’re writing about the right people, you can answer a few critical questions about them.

Who is your audience?

The most critical piece of the brand recognition puzzle is your audience. You won’t have any buyers to help your brand image grow until you have an audience that wants your product.

As a result, you should think about who you’re going after. To assess how to organize your content and what will relate to their preferences and beliefs, consider your target audience’s demographic.

If your company makes hand-crafted bouquets for brides, for example, your target market is predominantly female. In this scenario, you’d tailor your content to cater to brides and demonstrate to them that you’re dedicated to giving them a fantastic experience by focusing on the industry.

Where does your audience spend time online?

You should also look at your target audience’s online habits.

Spend time deciding which websites and blogs your target audience frequents and how you can create content that appeals to them.

You should also look at which types of content your visitors spend the most time on your current pages. Make video a part of your brand marketing strategy if you find that they connect more with pages with videos rather than photographs.

The aim is to interact with your guests on a website by answering their needs and desires, and by researching their online habits, you’ll have data-driven insight into how to keep them coming back.

Create a content strategy

Once you’ve identified your target audience, you’ll need to formulate a plan to reach out to them.

Concentrate on your story.

Your company’s story is one of the best content subjects for raising brand recognition.

You should market your brand in a way that represents your company’s values as well as where you began, how you achieved, and what you believe. To provide a good picture of who you are as a business, keep these things at the forefront of your campaign.

This will help you develop a personal bond with your customers and show them who you are outside of your goods and services.

Choose your channels

The next step is to select which content forms you’ll use. Many can be efficient, including:

  • Web pages: When people want to learn more about a business, they go to the “About Us” section of the website. They can also find a page that defines and describes your company culture, as well as your values and working climate.
  • Posts on the blog: Blogs are one of the most effective ways to drive traffic to your website and a great way to promote your content. If you blog regularly, you can share your experience and build yourself as a trusted voice in your industry.
  • Downloadable guides: Site visitors adore something free, and knowledge is no exception. On the first page of your website, or pages related to the topics discussed in the guide, advertise a free downloadable guide.
  • Videos: Videos are another excellent form of advertising that allows potential clients to see what your business is all about. They give them a behind-the-scenes look at your business and how it operates, making them feel like they’re a member of the family.
  • Webinars: Webinars are growing in popularity because they allow you to watch and listen to information rather than reading it. This is a fantastic content marketing strategy that you can also reference in your posts on related topics.
Create a schedule

Having a content calendar in place will help you stay on track with your strategy. You’ll have a map with no roads if you don’t have it.

Make a schedule for posting new content and stick to it.

It’s critical for your company’s brand image to maintain consistency, whether in the volume of blog posts or the tone you’re writing.

Make use of your company’s blog to raise brand awareness.

There are several advantages to writing a company blog, so if you don’t already have one, we strongly encourage you to start one right away. It gives the business a voice in the industry and can be a valuable tool for increasing brand recognition.

Here are a few tips to help you create your company’s brand on the blog.

Create new, original material.

People are constantly searching for new information. It won’t help you get ahead of the game if you share the exact details as your rivals.

You must provide one type of content for your future customers to consider you a unique business.

Granted, we all know how difficult it is to come up with new ideas all of the time, but the time and effort put in is well worth it.

One choice is to break down a previously discussed subject and discuss one of the smaller components in greater depth. Find a new way to discuss something that has been done before, but not in the same way that you have.

Using fresh perspectives on industry issues will help you build your brand as forward-thinking and authoritative. You’re not facilitating brand recognition if the content isn’t one of these two items.

Another essential element of producing unique content is ensuring that the data you use is suitable. If you’re going to use content to build your brand, it has to be reliable and trustworthy for your current and future customers to trust you.

Choose subjects that will pique the audience’s curiosity.

Examine the audience’s preferences when coming up with new blog subjects. Consider writing a blog about it if any of your Twitter followers ask the same question.

This helps you demonstrate your authority and expertise on a subject you already know your audience is interested in learning.

You might also write about topics that give your readers a behind-the-scenes look at your business. You might, for example, build content that takes a behind-the-scenes look at how one of your products is created. Everyone enjoys getting the inside scoop!

Take a look at what the competitors are saying.

Investigate what kinds of blogs your rivals are publishing to see what subjects are gaining momentum.

While you can never copy the content, you can easily rework general concepts to help your rivals communicate with customers.

If your top competitor, for example, publishes a weekly blog that includes a how-to video, you may suggest posting a video or webinar weekly as well.

Participate in the community

Customers want to connect with businesses that share their values and give back to the community. This can be immensely beneficial to your content marketing campaign if you’re an involved member of your culture.

You can use your group engagement to boost brand awareness by showcasing it in several ways in your online content.

Post photos

Posting images is one of the easiest ways to link your group engagement to your content strategy. If you’ve taken part in a fundraiser or a group event, post pictures on your website and social media sites.

Post videos

Another great way to demonstrate your group involvement is through videos. If a few of your workers participated in a charity run, share a behind-the-scenes look!

Images of your team in action are ideal for showing your community engagement and conveying to consumers that you care about helping others.

Leverage Email Marketing

One of the most effective ways to keep the business in front of customers’ minds is to send email newsletters.

You can easily update them on company news, tips that will help them achieve their objectives, and content such as free business guides.

Here are some ideas for making the most of your email newsletters.

Link to your most recent content

Linking to recent content ensures that your audience does not skip any of your recent posts.

You want to make sure your target audience reads new content before you spend time making it. Otherwise, it would not be able to assist you in achieving your objectives.

To guide your audience to new posts, stories, webinars, or podcasts, for example, link to your recent content on social media or your website’s homepage.

Let your audience know you’re happy to speak with them.

Always strike up a friendly, personable, and encouraging conversation with your potential customers. 

Customers would be more likely to respond to your emails or take steps about becoming a customer if you make them feel at ease about beginning a conversation.

Encourage potential customers to reply directly to your email with any questions or suggestions you might have to increase discussion. This communicates to them that you are open to speaking with them.

Use social media to promote your content.

Facebook and Twitter are excellent outlets for supporting and reaching a broad audience with your brand-building content.

Users can easily share your content, as well as your brand, by simply clicking a button.

Since the information you share with your followers is accessible to their friends, social media sites are ideal for content marketing. By publishing, you’re allowing your content to reach an audience outside your immediate circle.

Social media is also helpful because it encourages users to express their thoughts and views, responding to building relationships with potential customers.

Analyze your results

One of the most critical aspects of your strategy is to consider and monitor your progress.

Analyzing your various marketing campaigns’ outcomes will help you figure out which tactics work and how to develop your marketing strategy in the future.

Google Analytics is an excellent tool for gaining a lot of information about how your content performs online.

You can see which pieces of content drive the most traffic and across which platforms. Apart from that, you can see charts of where your customers are coming from and what they’re clicking on your site.

Use this data to assess which types of content are most beneficial to your objectives and choose new topics using a data-driven approach.

The Takeaway

Crafting a content marketing strategy that will increase your brand awareness is not easy but definitely possible. Pay attention to the tips above and create a solid plan that will convert in the near future and will transform your brand into a real authority in your niche.

Let me know in the comments section what are your tips on increasing a brand’s awareness. 

Until the next one, keep creating content!

Photo by Tyler Franta on Unsplash

Catégories: News dév web

8 Thank You Page Examples to Inspire your Landing Pages - 14 avril, 2021 - 17:57

There’s a tendency in people to treat thank you pages as an afterthought (in case you don’t know, thank you page is what appears after someone signs up for something through your landing page). The truth is that thank you pages offer you yet another opportunity to nurture leads, build relationships and increase sales. 

You can use the thank you page to:

  • Set future expectations
  • Share download links
  • Share similar resources
  • Upsell on offers
  • Move them through your sales funnel
  • Guide them to relevant pages on your website

But getting a thank you page right isn’t as easy as it seems. And for this reason, I present to you some of the best thank you pages I’ve found, to help you create brilliant landing pages by yourself.

1. SalesForce

SalesForce, a giant in the CRM industry, shows the following thank-you page when someone  downloads their Marketing eBook:

The first commendable aspect of this thank you page is that it’s personalized. When you fill in the form for this eBook’s landing page, you share details like your name and email address. They use the very same information to personalized the thank you section by adding your name when thanking you.

Right below the copy, there’s a clear image of the book which lets the visitor anticipates the ebook and makes his interaction with SalesForce just that bit wee bit smoother.

And quite smartly, SalesForce has dedicated the complete right panel to a ‘related resources’ section. This is a good practice as at this point the visitor’s interest is primed in your offerings and you can use this opportunity to introduce more of your content.

Finally, they also offer a helpline number that visitors can use to clear up any sorts of issues they may have while interacting with the landing page or the thank-you page, which just improves the user experience further.

2. Simply Measured

This next thank you page from Simply Measured (now Sprout Social), assures a visitor that their guide on ‘Best Practices for Reporting’ is on its way:

The thank-you page itself is quite simple. It’s got a simple heading which assures you the guide will be delivered. 

What really makes this simple thank you page stand out is the copy below the banner. Simply Measured reminds you to check your junk folder if you have trouble receiving the lead magnet in your inbox. And for good measure, because this sort of thing happens quite often.

A lot of emails do end up in the junk or spam folder so it’s a good idea to remind recipients to check these folders. This improves your email deliverability and also open rates.

3. AWeber

AWeber, an email marketing company, displays the following thank you page when you sign up through their landing page for an email writing course:

The thank you page starts off by congratulating you for gaining access to the guide and provides an access link right within the thank you page. This saves time for the user and they can get started with the content immediately. 

Even then AWeber lets you know they’ll send you an email that’ll have further instructions regarding the course. 

They do a great job of clearly laying the next steps for the user. Using the headline ‘This next step is super important!’ they make sure to grab your attention. They, similar to Simply Measured, ask you to white list their email address so you can receive their emails without a worry. This is a great practice.

AWeber makes maximum use of the real estate provided in a thank you page by adding content below the fold also:

Knowing how a user is engaging with their content at this moment, they also add a link to their upcoming webinar which is related to the content you’ve signed up for. This allows AWeber to ‘kill two birds with one stone.’

4. All Seasons Landscaping

When you sign up for All Seasons Landscaping email list, this is the thank you page you see:

Keeping true to the very fundamental concept of a thank you page, the headline just says ‘Thank You’. What really makes this page worth mentioning is the addition of testimonials.

By using testimonials as social proof, you boost your subscriber’s confidence in your brand. They get to see quotes from other people who’ve had pleasant experiences with a business and that makes them feel better about their decision.

By including reviews, testimonials, and logos from other brands who are customers, you can alleviate any doubts your subscribers or customers may have. They tackle customer objections and prove that your product/service is worth their time.

5. Coppyblogger

Copyblogger, a website dedicated to copywriting, displays the following thank you page upon registering with their website:

This page does a great job of explaining all the benefits one can actualize after becoming a member, you get access to their marketing library that includes guides and email content that helps bloggers more adept at their jobs.

Similar to some previous examples, this page also nudges the subscriber to mark them as safe senders so their emails get delivered without a hiccup.

To make it just that bit easier for the user, they tell you exactly which email to white list. Providing the email address here also makes it more likely to stick in your memory and makes it easier to spot Copyblogger’s emails in a cluttered inbox.

The page signs off with a strong CTA asking you to continue to follow the next steps in enjoying the Copyblogger membership experience.

6. Acquisio

Acquisio, an AI for digital advertisers, offers the following thank you page when you sign up for one of their webinars:

This is a well-designed, minimal thank you page that offers pleasant illustrations along with a pleasing combination of blue and white: colors that tend to have a relaxing effect on the viewer.

What Acquisio does well is adding social sharing options on their thank you page. This allows the users to let their audience know that they’ll be attending a webinar, boosting their credibility and also attracting more attention for the webinar in the process.

Offering sharing options is a good way to leverage your thank you page. They increase the presence of your offers and as an e-commerce marketer/owner, you can use this space to ask people to share items they just bought with friends on social media.

7. Sally’s

Sally’s is a cosmetics company with a diverse line of products. When you sign up for their mailing list, this is the thank you page you see:

Sally’s thank you page taps into the ever-powerful approach of word-of-mouth marketing. By incentivizing users to earn rewards by spreading the word. You can create a much larger audience for your campaigns.

Here, Sally’s using clever copy tells you quite clearly not to leave your friends behind. You’re invited to earn free razors if your friends sign-up through you.

The best part is, Sally’s keeps their approach warm and friendly by offering you free hugs even if you don’t invite anybody. And the more people you invite, the more awards you can win.

Lastly, they offering social media sharing options as well which allows people to quickly share links with their friends. Making it easy for them to send invitations and also increasing Sally’s presence on social media.

8. AdEspresso

AdEspresso, an ad management tool, redirects you to the following thank you page after you sign up for an ebook:

AdEspresso’s designed an attractive graphic for the ebook, which is big enough to get your attention and give you the feeling that you’re signing up for a quality lead magnet.

The does justice to the product, and they put in some effort to convince the visitor that the book is worth the download:

“Customer Audiences are one of – if not the most powerful targeting feature of Facebook Ads. In this eBook, you will discover how to use them like a pro!”

They’ve also positioned their Twitter CTA smartly by asking a question that is likely to get a response makes it more likely that people will follow them on Twitter.

The download CTA grabs the user’s attention and allows them to get quick access to the book.

One thing that could have benefited from some changes is the font of the CTA. While the rest of the thank you page pops and uses consistent fonts, the CTA is in a different one. Not only is it inconsistent with the rest of the page but the font of the Button doesn’t convey the urgency of the action.

Signing off

As you’ve probably now seen from the examples provided that there are many uses to a thank you page and they can be employed to complete a number of tasks, from providing next steps to asking people to share your content on social media. Just remember to design your thank you page with your audience’s preference in mind and you’ll be able to do a lot with this oft-overlooked feature of digital marketing.

Photo by Kevin Butz on Unsplash

Catégories: News dév web
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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn