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A Guide to Knowledge-Sharing Best Practices in the Outsourcing Industry - 9 septembre, 2022 - 12:56

Sharing relevant information is the foundation of any successful business process outsourcing (BPO) operation. A successful Knowledge sharing in the outsourcing industry will result in a smooth flow of company operations and maintain areas for standardization, optimization, and automation improvement.

Customers just starting their outsourcing journey are likely aware of the importance of knowledge transfer. Still, they may lack insight into the planning phase, the specifics of knowledge transfer procedures, or the potential payoffs of establishing a foundation for continuous business process optimization.

Companies can save considerable support costs through labor arbitrage by outsourcing a “lift and shift” business process in finance, accounting, and other operations (moving business from potentially high-cost to low-cost locations).

Though saving money is always welcome, optimizing and automating business operations is crucial to the company’s long-term success. Knowledge transfer planning is the key to achieving this.

What is Knowledge sharing?

The term “knowledge sharing” is used to describe the practice of communicating vital information about a company or a project among its participants. It’s a method of “packing” your team’s knowledge into readily accessible resources.

Here are multiple ways through which knowledge transfer happens:

  • Manuals and Guides
  • Code Repository
  • Example-based research
  • Anthology of Successful Methods
  • References
  • Decision Trees
  • Flow charts

Businesses with knowledge-sharing capabilities can guarantee that their employees have access to the data required to perform at the highest level. In addition, effective information sharing allows businesses to safeguard themselves against unanticipated personnel turnover. This is especially important because it helps prevent information losses.

After all, if scientists didn’t share what they’d learned, they’d have to reinvent the wheel constantly. It was only via merging the findings of previous discoveries that they could make new progress. 

Benefits of Knowledge Sharing in the outsourcing industry

The cohesiveness of your groups is an asset. Team members can share knowledge, learn from one another, and create synergy by being close. Things grow more difficult when you bring in new employees or onboard an entire team through an outsourced partner.

Relationships with your customer and your new specialists can be strengthened through proactive information sharing by:

  • Help the team to understand the audience more efficiently and provide them with solutions to their problems as soon as possible.
  • Careful documentation gives employees a repository of information they may mine for previously gained insights. In addition, since they won’t have to recreate the wheel each time, they’ll be able to save time and get more done.
  • Inclusion for all team members, local and remote, is improved by centralizing information rather than relaying it verbally.
  • Knowledge-sharing platforms simplify incorporating new data, ensuring that the information you have access to is always up-to-date. In this approach, we can be confident that everyone is always aware of the most recent developments and is using the most recent data.
5 best practices to create a Knowledge sharing culture

We can do more with less effort by combining resources and exchanging information. But, this activity calls for some thought. 75% of companies surveyed by Deloitte saw a positive correlation between knowledge preservation and future earnings. But only 9% of businesses say they’re prepared to make knowledge-sharing a central component of their company culture.

Following are the no. of ways knowledge management helps you to make the knowledge sharing smooth and effective:

1. Start making a Knowledge sharing strategy 

The strategy has to outline the fundamentals of the outsourced business process and the steps that will be taken to put it into motion. Identifying these crucial operations and support services is necessary from a practical standpoint. In addition, the benefit lays the groundwork for a long-term partnership between the outsourcer and the customer. As a result, customers’ trust in the outsourcer’s competence is bolstered, and they gain insight into any weak spots that may need special attention during the actual knowledge transfer.

2. Select the right tools for Knowledge transfer 

The project’s overarching objectives and the needs of each team or department should guide the process of knowledge sharing. You should start by answering the question, “How will you manage knowledge?” In what ways do you plan to expand your knowledge? How will you move your existing knowledge to the new platform, and where is it currently stored? 

Following a thorough analysis of the problem, you can pick the appropriate tools. The following are a few critical features to look out for in a knowledge-sharing tool:

  • Anyone can quickly and readily locate the desired data (e.g., there are clear categories, tags, descriptions, correct namings, etc.).
  • While making knowledge-sharing assets, all workers can contribute to expanding and refining the body of project knowledge.
  • It’s easy to make changes to the content without compromising readability, usability, or findability.
  • Changes can be made to the system’s content, structure, and strategies with relative ease, making it suitable for use by various groups and individuals.

Knowledge management tools that are used for knowledge transfer enable staff members to share tacit information. The success of an organization depends on its capacity for knowledge transfer; hence the study analyses and reviews the best techniques for information transfer in knowledge-intensive organizations.

3. Eliminate knowledge hoarding 

If employees are unwilling to share information, it won’t matter how well you manage knowledge. Specialists, groups, and companies engage in knowledge hoarding when they fail to share important information with other team or organization members.

Here are a few tips to eliminate the standard knowledge hoardings:

  • Distribute product road maps so everyone working on the project is on the same page. This will assist your outsourcing teams and specialists hit the ground running once they’ve joined the project.
  • Knowledge sharing in the outsourcing industry is more than just a resource for filling capacity gaps; the relationship is mutually beneficial. Maintaining open communication with your outsourcing partner is essential for achieving optimal results. Unless you want to wait longer than necessary for responses to your new requests, knowledge sharing can better grow your teams or deal with the “slowdown” phase if we know your plans in advance.
  • You should recognize team members who contribute information and share it with others by rewarding them. Create a leaderboard to track who has shared the most knowledge to increase engagement.
4. Gather relevant knowledge and organize it in one place

To avoid knowledge hoarding and ensure adequate knowledge is shared among employees, it is essential to organize the information correctly. This includes adding categories and subcategories to content pieces, relevant keywords for each knowledge piece, and meta tags with content pieces to ensure they are readily available and accessible to employees. 

Organizations must ensure the availability of relevant information in one place to avoid employees spending their precious time on information search. By interlinking different content pieces that an employee may need to solve a particular problem, companies can ensure that employees do not toggle between screens to gather relevant information. Knowledge sharing becomes simpler when information is accessible to employees in a suitable knowledge base. 

5. Continue to share knowledge and communicate proactively

Communication that is timely, open, and proactive is what information sharing is all about.

The in-house and outsourced staff should be included in all discussions that pertain to them. However, outsourcing teams/specialists may feel left out of communication due to distance and time issues, inclusion later in the project, and a lack of available knowledge about the processes.

Here are some tips to encourage knowledge sharing in your organization: 

  • Give staff members a variety of channels for knowledge sharing. Each employee will thus have the freedom to decide which approach best suits their personality and talents.
  • Reserve time weekly for staff members to share and offer expertise; this will help it become a habit.
  • Have a weekly team gathering to discuss the previous week’s learning and any noteworthy resources discovered.
  • Hold regular retrospective sessions so staff members can discuss the potential areas for growth.
  • Implement a knowledge management platform for intelligence that can give users access to knowledge and skills in real-time.
  • Consider holding meetings and events away from the office to inspire your coworkers.

People are typically hesitant to make an extra effort to impart their knowledge to others. Therefore, it takes time and hard work to establish a culture of Knowledge sharing in the outsourcing industry. With the help of an efficient system to manage and share knowledge, you may recover the time wasted on pointless meetings, “requests for information,” and waiting for responses, which results in better team performance, customer experience, and enhanced ROI.

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Catégories: News dév web

Best Ways to Improve your Retail Industry - 9 septembre, 2022 - 12:37

The idea of enticing customers to step into your establishment or restaurant to have a closer look at your establishment is the top goal of any small-scale business owner. 

Suppose you’re using a captivating window display, a humorous message on signage on the outside, or the inviting scent of freshly-brewed coffee. In that case, likely, you’re already taking steps to draw attention.

Once these potential customers have entered, how do you stop them from going home empty-handed? Learn how to boost sales for your little company.

Here are 11 ways to improve your retail industry:

  • Let the customers test before purchasing.
  • Learn to understand the movement of customers.
  • Create an inviting environment.
  • Encourage suggestions.
  • Buy up what is on sale.
  • Share your knowledge.
  • Make your counters more efficient.
  • Be sure that your business is easy to find on the internet.
  • Create a simple brand story.
  • Organize an event.
  • Request feedback.
Let the customers test before purchasing.

Allowing customers to try before buying is an effective method of up-selling and getting feedback about a new product.

A suggestion from her is to offer clients a taste of something upon entering your doors. It will immediately improve their spirits and earn great points. It can cause customers to feel they must repay the favor by making an order or a favorable review.

Whether you’re an ice cream shop, cosmetics shop, or even a store that sells specialty hot sauce, Start giving away samples! With very little expenditure and time, you can assess customer opinions, solicit them, and convince them to purchase the item they have just tasted.

Learn to understand the movement of customers.

It is essential to know how your customers will navigate through your shop. If you’ve just opened your company, observe the route customers travel through your premises and make any necessary adjustments. 

The layout and the distribution of items may seem to make sense to you, but you’ll be able to tell the design of your store efficiently when you observe customers moving around the shop and interacting with the stock.

If they cannot locate the item they’re looking for; they’ll never buy it. Don’t be afraid to ask your customers to provide feedback on the design of your store and how items are displayed. 

Gathering this feedback can help create a welcoming and relaxing environment that makes customers feel comfortable.

Create an inviting environment.

Your shop must be one where customers are comfortable with how they feel, whether through lighting, music, or even smell. Kate suggests using warm and dim lighting within your store, or this can stimulate the customers’ desire and lead to impulsive spending. 

If you run a brick-and-mortar company, Kate also suggests choosing an aroma that is distinctive to your premises. 

Using the same scent throughout your shop (and even spraying it on postcards and brochures!) will boost sales in retailing software by 32 percent. It will create a lasting connection with your client and aid them in remembering your company.

Suppose you’d like to take this fragrance experience to the next level. If you burn the same scent of candle or incense you sell in your store, offer it for clients to purchase, complete with custom packaging naturally! You can also work with a company specializing in candle manufacturing or scent design to make your scent.

Encourage suggestions.

Another method to bring new customers to your door is to enlist the help of your existing customers by offering them referral rewards in exchange for them telling their friends and family members about your company. 

The concept of referral programs is becoming more popular and works particularly well when the customer and the person you are referring have something give a benefit. 

As a business owner, you might want to establish a loyalty program that rewards frequent purchases and gives shoppers incentives to refer friends and family members to your company.

 It could do via social media or by using and sharing with a buddy’s loyalty card or a coupon code for your online store.

Make sure you have what’s on sale.

Always make sure to keep your top-selling items in stock, even if it means having more of the same type of size, color, or even on your shelves.

 Make sure that customers know you’ve got additional sizes and colors in the storeroom or online by displaying a tabletop display.

Are you unable to find the item that you’re looking for? Please take this opportunity to get an email address or telephone number to notify them in the future when the item is available. 

Offer customers a discount if they purchase the article today, and then you will ship it out once it is received.

Share your knowledge.

If you are selling products like gifts and clothing that aren’t exclusive to your business, you should consider your store a showroom. Many customers have grown accustomed to visiting stores in person for a thorough look at a product before comparing prices on the internet. 

Although many might consider this an unfair advantage to online stores, it gives you the chance to present yourself as an authority and score sales in stores.

If you are selling niche products, there is a good chance that customers visiting your shop are well known before visiting your store. 

Nothing says “professional” more than having a thorough understanding of your product’s range and the benefits compared to similar items and buyers will be delighted by the fact that you’ve got the answers to all their queries. 

Suppose you can show an added value by offering professional assistance to customers browsing your store. In that case, you’ll be far more likely to turn them into buyers and more likely not to be lost to competitors on the internet.

Improve the counter space.

What’s a good impulse purchase in your shop? A cookie with a design that you can take to cafes, trendy scarfs at a boutique, or optical lens cleaning items in a shop for sunglasses is a few examples. 

If just 20% of your customers buy an additional item, in the end, it is all adding to your bottom revenue. Look at products complementing your most popular items and help solve the issue.

 Most importantly, it would help if you made sure the prices are lower for these products, so customers don’t have to think twice about buying them.

Make sure that your company is easily accessible on the internet.

Customers must locate you on the internet whether you operate an offline brick-and-mortar company or an online store. 

Ensure that your company’s information is current (think about the hours of operation, shipping policies, contact information, and information).

Create a simple brand story.

For a small business owner, you must ensure that your brand’s story is what differentiates you and allows customers to gain a better understanding of your business and the work you do. 

Suppose they know more about you and your business’s story, feel an emotional connection to your company, and will be more likely to purchase. 

Event organizers.

What better way to bring customers through the door (and improve sales!) than through an event? What if you held a special deal or workshop in your studio to make people feel excited by the possibility of the promise of a special occasion?

Make it more attractive by offering raffles, giveaways, or other giveaways. Perhaps you can reward your customers with an entry into a raffle for every sale they purchase.

Once you’ve settled on the kind of event you’re planning to hold, promote it through your social media channels. Make an event that people can sign up for on Facebook or post a film on TikTok to make people more excited, or post a message on Instagram. 

Be sure to capture pictures during the event so you can post a recap afterward and generate excitement for the next event.

Request feedback.

You can use a printed comment card or even send out an email survey to gather thoughts and opinions about everything from store design to the selection of products to customer service.

Beyond gathering valuable information as well, you’ll be able to let your customers know that you appreciate their opinions and are determined to please them.

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Catégories: News dév web

Simple Logos – Why They are More Attractive? - 9 septembre, 2022 - 09:16

A fantastic logo is created from a variety of distinct components. But you must watch out that you don’t overdo it with the colors, fonts, shapes, etc. The end result is a logo that appears to have not been created by a little child or an inexperienced designer.

The reality is that a simple logo may cut through the clutter and showcase your brand’s actual core, which is crucial for the expansion of your company.

Even if they are not aware of it, individuals are interacting with companies more often than ever before nowadays. Brands are present everywhere, whether it is on social media platforms, television, radio, or email inboxes. Because of this, maintaining a strong brand is essential if you want to succeed. You can stand out from the competition by having a beautiful, simple logo design that connects with your audience.

Because they can convey clear ideas more rapidly than more complicated ones, simple logos frequently have a greater effect. There are several methods to make a simple logo, despite how simple it may seem in its design. For your inspiration, we’ve gathered some very outstanding examples from the internet.

Science tells us why we love simple logos

Recent research support what several businesses have previously found. People are naturally drawn to simplicity. It is derived from the idea of cognitive fluency. According to the hypothesis, our brains are programmed to look for information that is simple to digest. Our brains don’t appear to want to work very hard. Clean and straightforward logos appeal to our minds like sweets.

How It Works

Our eyes process visual data from an image into an electrical signal that is then sent to our brain. The brain receives the color and light information from this signal.

Our brains have to work harder to comprehend and recall information when processing complex logos with more colors and light changes. It takes longer and is more difficult for us to remember the image as a result. On the other hand, When you see a straightforward logo, you might assume that it was simple to make; however, there is a lengthy process of brainstorming, trial and error, revision, and sometimes even starting over to find the ideal logo for your brand. You may seek assistance from a skilled designer that specializes in basic design to make a distinctive, eye-catching logo that will help you connect with your target market.

Here there are some examples of simple logos

Typography Logos

Businesses whose brands lend themselves to form, shapes, or art may find simple typography advantageous. Its minimalism makes other design elements stand out. 

It’s crucial to maintain your brand values and the message you want to convey to your audience in mind while designing your own typographic logo. Your logo should be concentrated on telling your story and invoking the feelings you want to convey the key message of your business.

Then, make sure your logo is simple and straightforward to understand. You won’t have much success making an impact if your logo is difficult for your audience to understand at a glance.

Source Source Source

Source Geometric Logos

Simple geometry has been used in many different types of logos over many years. The main reason why geometry can be used in simple logo designs is that it contains mathematical resolutions. Although simple geometric shapes such as triangles and rectangles are generally used, asymmetrical geometric shapes are also commonly used in simple logo design.

If you think you need a stronger logo design with more catchy, sharp lines, you can turn to geometric logos by using the power of mathematics.

Source Source Source Source Symbols or Icons

When used well, such logos can represent the company in a simple and bold way. In many cases, the design is abstract and aims to arouse interest. Although such logos are basically simple, they can be used as a product in many different designs, so they should be preferred primarily by large companies or companies that plan to grow.

Source Source Source Source Wordmarks

Wordmark logos are uniquely styled text that spells out the brand’s name, as opposed to symbols and icons. In order for such logos to be unique, a logo-specific font design is required. Since using the Wordmark logo makes the company’s name stand out much more, it contributes greatly to increasing the company’s name awareness. Since it is a type that provides simplicity, elegance, and usefulness at the same time, it is a type that is widely used by many companies.

Source Source Source Source Line Drawing Logos

Another way to simplify logo design is to use line drawings. Line drawings form the basis of typographic and geometric logos.

By integrating line drawing into their other designs, designers can obtain more elegant products while maintaining simplicity. Another advantage of line drawing is that it adds a more fluid and luxurious air to the design it is used in.

Source Source Source Source Looking more accessible

In the business world where everything is complicated, you can change your perception in people’s eyes by simplifying your logo, that is, your first impression in people’s eyes. Being simple and appearing that way will also help you become a more successful company in the long run, as it will make you look more accessible outside of people.

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Catégories: News dév web

How to Draw an Anime: Best Anime Drawing Tips - 8 septembre, 2022 - 16:44

Anime is a particular type of cartoon created or influenced by Japanese animation. The best-known qualifications of this special type of art are large eyes, tiny noses, wild hairs, and long limbs.

With these features, one can easily recognize anime style. For many, it is fun, but not that easy to draw anime. Here you can find the best tips to create an anime drawing step by step.

STEP 1: Drawing an Anime Head and Face

Before diving into details, first, you should create a structure. The basic principle for this is drawing a circle and extending the chin below the circle. Then you need to draw two lines, one horizontal and one vertical, passing through the circle’s center. Now, you can add ears and eyes symmetrically right under the horizontal line and eyebrows above the eyes. You can use simple curves for eyebrows, a little thicker in the middle. The mouth can be placed at the bottom, and the nose -a tiny vertical dash- between the eyes and mouth.

Source: Pinterest Source: Pinterest Source: Pinterest

After finishing the facial details, you can start drawing the hair. Anime hair consists of different small parts instead of one direct line. Therefore it is better to divide it into pieces. Splitting into three parts may be the easiest way—basically, the front, the back, and the sides. 

Adding several tufts from the front is a good starting point. Then you can draw sides, again separating the hair into clumps. Instead of drawing a straight line, you should add a slight curve to make it more real. Lastly, add relatively straight lines for the back. You can extend it under the shoulders for long hair. If you want to add a bun, you can do it right after this step. You can add one to the middle or two to each side. For the best bun, the starting point is a circle. After, it can be turned into natural hair by adding curved lines in it.

Source: Pinterest STEP 2: Sketching an Anime Body

Again, you should start with a structure to create a perfect body. Generally, there is a rectangle for the chest, small circles for showing shoulders, leg, and arm joints, and finally, an oval for the hips. After completing that step, you are ready to connect these shapes. Draw curved lines from chest to hips and from neck to shoulders. In the end, the body should look like an hourglass. Then you can add legs narrowing from top to bottom and arms in any position. Here you can use small circles to help you when you are separating the upper part of the limb and the lower part of the limb.

Source: Pinterest

After completing the big parts, you can start adding details like hands and shoes. For the hands, the first step is drawing two widening lines and adding a rectangle starting from the left side. The next step is drawing another line to show the knuckles. After that, divide the shape slightly symmetrical for the fingers and curve the straight lines. Now, it is time to connect all the lines you put before and create fingers. You can use different hand positions, but the fundamental principle is always the same: creating an outline and connecting the points.

Source: Pinterest

Drawing shoes are easier than drawing hands. After drawing the feet in the desired position, create an outline for the shoes relatively wider than the feet. Erase the feet line. Then, add some details, such as shoelaces and designs on the shoes.

Source: Pinterest STEP 3: Adding Clothes

For an anime character, there are lots of options when it comes to clothes. However, for a beginner, the simplest option is a combination of a shirt and jeans or a shirt and skirt, depending on gender.

To draw a shirt/t-shirt, firstly, create a sketch as in the other parts. Draw loose lines around the arms and body. If you are having trouble doing it directly, you can use basic geometric shapes like a rectangle for a shirt. If you do so, you can curl the lines afterwards according to body shapes. Then add the collar if it is a shirt. Make sure to draw the collar’s outline far enough from the neck and body so that it appears to have some volume. After drawing the outside, keep going with the details. Add creases around the breast, armpit, waist, and elbow. Do not forget to add buttons to the shirt. 

Source: Pinterest

Drawing a jean might be seen as the simplest part. Since you already have the lines for the legs, all you need to do is to draw loose curved lines along the body lines. After finishing outlines, erase the leg lines and add creases, especially to the ankles. Finally, add the button and a small shape for the zip. 

If you want to draw shorts, follow the same steps but instead of covering the whole part of the legs, make it shorter around the knees.

Source: Pinterest Source: Pinterest

To draw a skirt, begin with the outline again. To show the folds’ dimensions, draw several vertical lines. It’s essential to remember that the folds in this specific pattern point in one way before gently curving in the opposite direction.

Source: Pinterest

Last but not least, add some colors to your character to make it more real and attractive.

Here are some easy drawing examples:

Source: Pinterest Source: Pinterest Source: Pinterest Source: Pinterest

Some master arts

Source: Pinterest Source: Pinterest Source: Pinterest Source: Pinterest

Knowing the body shapes of anime characters is an essential point in creating perfect drawings. When drawing a figure, always start with a scratch. In other words, do not forget to use a sketch as a starting point. Afterwards, you can add all of the details as you want. Also, remember that you will find your own technique over time; you just need to practice before becoming a master.

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Catégories: News dév web

Social Media Marketing Along with AI Technology - 8 septembre, 2022 - 13:28

Social media has more than 3.6 billion users around the globe. This is a huge number of audiences, therefore it is an amazing platform to market your business whether it is a big brand already or a struggling small business, it is one of the top ways to generate a lot of revenue these days.

Social media marketing alone is compelling but since it has started working along with AI technology the combination has been proven to be deadly. The use of AI in social media marketing is expected to grow at a yearly growth of 28.7% by 2026.

What are Artificial Intelligence and its need in Social Media Marketing

Artificial intelligence is the science that makes machines mimic human behaviors, AI is a broad term under which many technologies come, like

  • Machine learning
  • Face and speech recognition
  • Deep learning

For example, The related recommendations you get while you are searching on Google are the magic sprinkled by AI.

Social media users are rising with each passing day which alone can not be dealt with by marketers. 

As a social media marketer is expected to be ahead in all ongoing trends, bring new content ideas for the audience, and exhibit great customer service. This is a lot of tasks to handle even with a marketing team, that is where artificial intelligence (AI) makes its move and takes over the major responsibilities. 

Importance of AI in Social Media Marketing

There are a bunch of things that AI does for social media marketing and make it a lot more impactful with enhanced user experience. Moreover, artificial intelligence is one of the most in-demand skills.

Targeted advertising

With the help of AI, you can boost your post as google ads and target your prospects and future clients. You don’t have to waste your budget on fruitless efforts. AI will help your business reach the right people. for instance, you are providing services and products related to the baby niche and parenting so it will be better to target mothers and mothers with your advertisement. 

Increased Return on investment

AI has taken over many labor-based jobs like customer services is taken over by chatbots. 

This saves businesses their marketing budget to be used in Ads that have higher conversion rates because of AI.

Guided content

AI can tell you about your audience’s behavior, and what they like or prefer to see on their social media. This can guide you with your content ideas that can have potentially high engagement. 

Spike in audience engagement

When content will be created according to the audience preferences guided by AI, it will cause increased audience engagement, interest, and conversion in clients.

Saves time and energy

AI has made many things automated like your business insights, communication, and so on. This saves a lot of time and energy and gives marketers a chance to direct it somewhere else in their business. AI writing tool “Deep text” has the power to analyze texts, captions, and comments and translate any language around the globe with the help of applied machine learning to remove communication barriers.

How AI and Social Media Marketing Work Along Drives content creation ideas 

Content is the major thing to digitally market your business on social media. Your posts including pictures, videos, written captions, or blogs all are forms of content.

But how would you know which content works best for you well, that’s where artificial intelligence steps in and helps. AI can process your brand’s voice, it can help you choose relevant hashtags and create your content.

It can make your post reach an audience at a time when the engagement rate is high which increases the conversion rate for your business as the right audience is targeted. 

You can check posts’ insights to see what type of content your audience likes and strategize your future content accordingly.

  • For example, a makeup brand shares picture-based content on Instagram but sees its engagement rate decline, therefore they shift its content to video format and its engagement rate grows, which shows which type of content the audience is interested in.
Makes customer service and user experience better

2020’s consumer report says that more than 80% of clients believe that customer experience is as important as the services or products. 

AI gives a good knowledge of the targeted audience which helps a brand to build a better communication strategy with them.

Like pitching the audience with the ads that they want to see, replying to the audience, and clearing queries on time with the help of AI chatbots. This saves a lot of time and budget that otherwise would have been spent on customer service representatives.

48% of social media users expect their general queries to be answered within 24 hours and AI has made that possible.

Plays role in social media advertising

There is no limit to the power of Artificial intelligence,  to advertise your content on social media organically, there is only a limited effort that you can put in and still be unexpected about the results but the power of AI has changed the dynamics.

Now we can run paid ads, AI can even write your ads for Facebook or Instagram which are optimized for conversion and clicks. Your marketing team does not need to run behind catchy captions or slogans to persuade the audience, AI is there for your business now. 

This is not it yet, Artificial intelligence can give you insights into how your ad is performing and give you ideas that can secure more clients.

Competitor Analysis

To be ahead in marketing your brand, you must know what your competitors are up to, and AI does not even disappoint here, as artificial intelligence-powered analytics can observe your competitor’s profile, you can keep a check on their reach, audience behavior, engagement rate, and conversion if you see their results are great you can incorporate the similar strategy to your brand advertisement.

Influencers Marketing

Approaching influencers is a great way to increase your business reach, Artificial intelligence can also give you a helping hand here at the AI-powered influencers research platform. It observes different influencers’ accounts related to your specific industry, their engagement,  reach, and audience behaviors which can give a boost to your brand. 

One of the most interesting things Artificial intelligence has given to social media marketing is AI influencers, they are fictional computer-generated humans, at least they appear to be physically like Lil Miquela or Bermuda on Instagram with 3 million and 268k followers respectively. Brands can now invest in AI influencers or create their own.

How different social media platforms use AI

Well most around us use social media for marketing in one form or another, some platforms are their favorite and some are not irrespective of that they must have witnessed AI’s magic.

Let’s see how different famous social sites rely on artificial intelligence for their marketing tactics.

Facebook along with AI

Facebook’s Artificial intelligence is trying to reach the human intelligence level.

It uses the AI tool “Deep text” which has the power to analyze the texts, captions, and comments and translate any language around the globe with the help of applied machine learning to remove communication barriers. Removing communication barriers has a great impact on marketing.

It detects users’ interests based on historical engagement and provides them with similar content. Companies can also work on their content moderation as AI on Facebook can detect hate speech or bullying which can lead to violence.

Pinterest along with AI

One best things about Pinterest is that it gives its user a very personalized experience.

More than 80% of Pinterest users make their purchases from there, this is because of the “ deep learning”  algorithm of Artificial intelligence, it gives the users the results that they want to see hence it has a great conversion rate. Pinterest content is hyper-personalized which is the future of marketing in every industry.

Instagram along with AI 

Instagram, also owned by Facebook, has 1 billion active users. It uses AI to give its users personalized content as well as helps businesses with targeted advertisements.

Instagram also does not allow any hate speech or bullying on its platform therefore it detects such texts with the help of “deep text” tools and removes them.

Linkedin along with AI

Linkedin is the place where people connect for business, jobs, and work. Well, it’s AI that connects suitable job candidates to related work organizations, gives job recommendations, and suggests people you like to connect with.


With time more and more social media platforms are starting to rely on Artificial intelligence. We can not undermine the amazing abilities of AI and how beneficial they can be for the future of social media marketing.

So if you want your business to attract a maximum audience with high engagement and conversions then nothing can empower you more than AI.

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Catégories: News dév web

How to create a Request a Quote Website for your Business? - 7 septembre, 2022 - 08:54

Not all eCommerce businesses are the same, and in order to avoid losing sales due to your pricing, it is crucial for you to provide a way for your buyers and website visitors to get in touch with you via the Request a Quote option. There are many instances where a set product price and an add-to-cart option are insufficient. Manufacturers, wholesale merchants, and high-ticket companies may have very flexible price practices and may need to allow the customer to request quotes. Instead of creating a typical e-commerce website with WordPress and WooCommerce, it can be used as a quote generation system; alternatively, both options can be used simultaneously if you are dealing with two separate types of customers (Retail and Wholesale).

Offering your customers the best rates will be made possible by established communications and quotation proposals. In this article, we’ll walk you through the steps of creating and launching a request for a quote website for your business. But before we get started, let’s take a quick look at how to set up an eCommerce store with WordPress and WooCommerce, what a request a quote button is, and the reasons why you might need one.

The Basics of Creating an eCommerce Website

WooCommerce is a plugin that may be installed on any WordPress-based website. Upon installation, it adds eCommerce functionality to your website. The prerequisites for creating an eCommerce website are getting a hosting service, installing WordPress, and then installing and activating the WooCommerce plugin, in that order. Let’s quickly go through each of these steps before we add the request a quote functionality to our store. 

You’ve come up with a fantastic plan for an eCommerce store and selected the perfect domain name but first, you have to rent a space for your store i.e choose a hosting partner. It’s like renting a portion of commercial internet real estate where you can later invite and host your customers. There are many hosting providers such as Bluehost, and GoDaddy that have plans with pre-installed WordPress, WooCommerce, themes, and security certificates. The best hosting company depends on your specific requirements but we would recommend one that is scalable, secure and provides data backup to ensure the growth and security of your business.

Suggested video: 8 Best Managed WordPress Hosting

You now have a blank canvas to begin developing your website. The next step is to install WordPress which is the foundation of your eCommerce business. One-click WordPress installation is frequently offered by hosting providers, so be sure to check for it. If not, you can download and install it manually. Even though this process is a bit tedious, you will find many helpful articles and videos to guide you through the detailed steps.

Now that your website is live, it’s time to add e-commerce capabilities by installing the WooCommerce plugin. The best part is that WooCommerce is completely free to get started. You can either get a pre-installed solution from your hosting provider or download the Woocommerce plugin from your WordPress dashboard by navigating to Plugins > Add New > Search plugins. A Setup Wizard will appear once you install and activate the plugin which will guide you through all of the steps to make your eCommerce store functional. You can watch this video for a detailed guide to setting up your WooCommerce store.

What Does “Request a Quote” Mean?

Now that we have an eCommerce store up and running, let’s cut to the chase. We as consumers are usually drawn to the word “Discount.” So much so that we can wait all year for a good deal. The request a quote functionality enables you to stay open with your prices rather than offering a fixed product price. Its main objective is for customers to find out more about the pricing for specific product quantities, which leads to bargaining for a great price that deems fit for both the business and the customer.

The ability to create a custom pricing proposal based on the requirements and purchase quantities of the customer is a useful feature for wholesale businesses and when you are selling customized products or services. Additionally, retail eCommerce companies can make use of this functionality by allowing customers to request quotes and avail quantity or purchase value-based discounts.

Advantages of using a Request a Quote Plugin

Online shopping involves no bargaining or price negotiations when compared to buying from a real brick-and-mortar store. You can turn this around by using a Request a Quote plugin. As a result, your customers are free to look into their options for negotiating a decent offer when purchasing from you which over time increases sales and customer satisfaction. There are quite a few advantages of using a Request a Quote plugin on your WooCommerce store:

  • If a website sells highly customized products or services, for instance, it could be challenging to price out all possible combinations. It may be similarly challenging to determine which choices can be combined by the customer. Great examples of this would be the website of a lawyer, wedding planner, graphic designer, etc.; there can be numerous variables and customizations to take into consideration before sending a quote.
  • A request a quote feature can be quite beneficial for B2B or wholesale eCommerce websites because pricing can depend on order numbers and other factors. You don’t want to drive away customers with a fixed price that cannot be negotiated by any means.
  • It might be simpler to sell high-ticket products by offering some form of consultation based on requirements and negotiations. Customers frequently want to know more details and ask questions about the product before making a big purchase.
  • Spending time and effort on back-and-forth messages and calls is probably the last thing your customers want to do. This difficulty is removed for both you and your customers when you have an easy-to-use online quote functionality. Additionally, this way the interactions between your company and its customers don’t seem like a persuasive sales pitch but rather like a professional negotiation.
  • A request a quote functionality also reduces cart abandonment and pricing leakage. Customers won’t immediately remove products from their shopping carts if the price is too high after they see that they may either buy the product straightaway or negotiate a better deal. Instead, they will wait until they see that your store offers both options, giving them more opportunities to negotiate a fair price. This also helps you to maintain a competitive edge without disclosing your prices.
  • You can retain access to the customers’ information for use in their marketing efforts even if you were unable to close transactions after negotiating the price. This makes it possible for you to retarget them hereafter.
How to Add a Request a Quote Functionality to your WooCommerce Store?

We will demonstrate adding a request a quote functionality using the ELEX WooCommerce Request a Quote plugin. With this plugin, you will be able to begin selling wholesale products to retail enterprises by allowing them to place orders as ‘quotes’ rather than adding products to the cart straightaway. Both the shop and individual product pages allow for the addition or deletion of any customized buttons, including the Add to Cart and Add to Quote buttons. This plugin allows you to apply the request a quote functionality globally, list specific products, and make them accessible for purchase as quotations, as well as exclude specific products. It converts your eCommerce website into a single interface where buyers and businesses may get quotes and/or add items to their carts, ensuring that you do not miss out on any sales opportunities. 

You can access the plugin’s settings by going to Dashboard > Plugins > Installed Plugins > ELEX WooCommerce Request a Quote Plugin> Settings after it has been installed and activated.

Under general settings, you can configure and customize the add to cart button and the API settings. This enables you to edit button colors, title, location, layout, action, etc.

Next, under the include/exclude products tab, you can include or exclude the request a quote functionality to specific products based on product name, categories, and tags. Here you can also specify if you want to include or exclude the functionality for specific user roles, disable the request a quote option for unregistered or guest users, and enable or disable the functionality based on your store’s stock quantities.

In the form settings tab, you can set a custom URL to which the customer will be redirected upon clicking the submit button, set a custom submit button success message, and customize your request a quote form by adding custom fields.

Next under the notifications tab, you can configure and trigger custom email notifications to the store admin and the customer based on the order status. You can also get up SMS notifications and google chat alerts to keep store agents informed at all times and not miss out on a single sale. 

Under template settings, you can customize the emails, notifications, and alerts that will be automatically triggered based on order statuses. The subject of the email, email body, chat, and SMS body, can all be customized based on your store’s needs.

If you wish to hide the ‘add to cart’ option for the shop page or individual product pages, you can do so under the Hide Add to Cart tab. You can configure this to only display the “Add to Cart” button for specific products depending on their category, name, and tags if you wish to deactivate the “Add to Cart” option for all of the products in your shop. If you want to add particular user roles for the accessibility of ‘Add to Cart’, select the user roles accordingly in this section.

Lastly, the plugin also gives you the option to add a mini cart to your eCommerce store. When you enable this option under the minicart icon tab, a quote cart icon will appear on the right side of the page, and when it is hovered over, the updated list of quotes that have been added to the cart will be displayed.

You can go through the product documentation for a detailed step-by-step guide on how to configure and set up the ELEX WooCommerce Request a Quote Plugin.

To Conclude

And with that, this article comes to an end. We hope it has given you a better understanding of how to create a Request a Quote website and the numerous benefits of doing so. If you have any questions regarding the functionality, please let us know in the comments section below.

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Catégories: News dév web

Holiday Email Campaigns: How to Rise Above the Chaos in the Inbox - 6 septembre, 2022 - 16:16

The Holiday season is the most competitive time of the year. Every brand tries to get the maximum out of their email campaigns during these busy days. As the email volume increases, you have to invest extra time and effort to create impactful campaigns that convert. 

For better understanding, we have divided the topic into five distinct subheadings, namely content, design and development, deliverability, the X-factor, and things to avoid. 

Let’s discuss each one of them in further detail:

1. Content

As platforms like Instagram, TikTok, and YouTube are getting more popular, your subscribers expect video content and visually rich emails in their inboxes. The Holiday season is a good time to experiment with these rich media elements and see how they work for your business. 

It is a good idea to check the competitors and derive some inspiration from their strategy. Track the past purchases and browsing history of your subscribers to target them with relevant content. 

Add social proof in your marketing emails as well as automated emails. Highlight your best-sellers, top-rated products, product testimonials, and company-centric testimonials in your Holiday emails. It will build confidence and encourage the users to purchase from you, especially during the season of giving. 

Besides promoting your discount offers, let the customers know how your product makes lives easier for them. Inform them about free shipping, easy returns, and gift wrapping policy. 

2. Design and development

More than 50% of online sales take place through mobile devices. But, that does not imply that you overlook desktops. You must design your email campaigns in such a way that it renders well across all devices and email clients.    

Incorporate Holiday elements in your email campaigns. Use bright colors like red, blue, and white to match the festive vibes. Just make sure that you keep an eye on the file sizes. Avoid using images over 1 MB to maintain optimum loading time and engagement rate.  

If you have a large subscriber base accessing emails through Gmail and an ESP supporting AMP technology, send out interactive AMP emails that work as a mailable microsite. You can also send out GIFs to make your emails visually aesthetic. 

An important design aspect is accessibility. Use suitable color contrast so that the important elements stand out. When using visuals, keep away from too flashy animations or GIFs flashing between 2 to 55 Hz as it can aggravate photosensitive epilepsy. Also, create Dark Mode compatible emails as most of your subscribers are accessing emails in dark mode settings. 

3. Deliverability

Clean the subscriber list before sending out Holiday email campaigns to ensure a good deliverability rate during the peak season. Warm up your domain at least two months prior to the Holidays. If needed, consult a reliable deliverability partner who can guide you through the process. 

You can also consider investing in an exclusive subdomain for the Holiday season. As send volumes are expected to reach an astronomical figure during the Holidays, a new subdomain would keep you away from the radar of ESPs and ISPs. 

Change the segmentation criteria to warrant proper data hygiene. Refrain from increasing the sending frequency overnight and send emails to active subscribers only. Many brands employ blast email campaigns during the Holiday season. That can be detrimental to your email deliverability and the sender’s reputation. 

4. The X-factor

The holiday season is a good time to share your brand story and stand out from your competitors. Let your customers know how your products stand out from the pack. Target them with language and visuals that they can relate to. If needed, put the automated emails on hold or modify the trigger events. Your subscribers behave differently during the Holiday season. Recognize this aspect and adapt to your customer needs matching the Holiday season. 

5. Things to avoid
  • Don’t resend your Holiday emails to non-openers automatically. With Apple’s MPP, open rates might be tracked inaccurately and redundant communications are the last thing your subscribers want to receive. 
  • Don’t wait too long before planning the Holiday email strategy. Early fall is a good time to start conceptualizing your email campaigns. 
  • Don’t miss out on sharing important information like order processing and shipping deadlines in the Holiday emails. 
  • Don’t send text-heavy emails as people will be scanning through their emails instead of reading. 
  • Don’t carry on with automated emails that include a wall of text. Revamp your automation strategy to align with the Holiday mood. For example: Include special sign-up offers to welcome the subscribers during the Holiday season. The Holiday season is perfect to re-engage the users and inspire them to buy from you again. 

Email Uplers got in touch with 10 industry stalwarts to understand how to slay your Holiday email game. To get actionable tips from the experts, head to the insightful infographic.

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Catégories: News dév web

How Effective Are Language Learning Apps? - 5 septembre, 2022 - 17:32

The use of mobile Internet and the number of mobile device users are increasing day by day. Such changes are entirely determined. Now everyone strives for convenience and mobility in all spheres of life. With the advent of communicators and tablets, there is no need to use laptops when it is not always convenient (on a business trip, or at a meeting).

However, mobile devices would not bring so much benefit without special programs – mobile applications. The importance of mobile applications in education is growing, and the main reason for this is the opportunities they provide. Language learning applications are quite popular today. They increase motivation to study, allow quick file exchange, improve student learning outcomes, etc. In this article, learn more about the effectiveness of modern mobile applications and create a language learning app by following simple tips. Try to allocate enough time to study useful information.

Language Learning Apps: Definition and Types

A mobile application is a software designed for use on smartphones, tablets, and other mobile devices. Many mobile applications are installed on the device itself or can be downloaded from online mobile application stores such as the App Store, Google Play, Windows Phone Store, etc., for free or for a fee. Mobile applications perform various functions, including optimization of the working environment, access to useful content, training, etc.

Applications that are used to learn a certain language are called language learning apps. They can be conditionally divided into several categories. The first category consists of electronic dictionaries useful for studying and learning new words. This category includes both sites and applications dedicated to this topic, as well as some Telegram bots or channels. They greatly simplify the search for the necessary words, because now there is no need to look for special dictionaries and terms in libraries. Sometimes they also have reference elements in their content to remind the user of some rules of pronunciation or grammar. In such applications, there is often an opportunity to check your vocabulary by testing.

The second category includes applications with a set of exercises for learning the language. They allow learning new words, the rules of their pronunciation, writing, and use, but are recommended for those users who already have a minimum level of knowledge. Such programs have many variable exercises for studying and consolidating knowledge of a language.

An example is Duolingo. This is an app for learning foreign languages. The course interface is friendly with an animated course mascot – an owl. Access to the course is possible by creating a student profile. The student is encouraged to choose their own daily learning pace, which can vary from 10 to 30 minutes. The user is informed about the violation of the regime by e-mail. Exercises can be discussed with other users on the forum. There is always an opportunity to scroll the Duolingo leaderboards down. The student can report to the administrator if a problem with the content is found.

The app is designed like a game. So, in each test, the user has 3 “lives”. Losing them, the user cannot go to the next level and the test must be repeated. For the correct execution of exercises, the student receives points that can be exchanged for additional “lives” in tests, or allow access to phrase modules. Thus, Duolingo is the best choice for those who want to improve sentence construction skills and prefers learning through play.

Advantages of Using Mobile Applications in the Language Learning Process

Apps like Duolingo demonstrate high efficiency in the process of learning languages. Here is a list of benefits of their use:

  • Access to learning anytime, anywhere;
  • Students can communicate with each other and ask questions to which they do not know the correct answer;
  • The opportunity to study for people with disabilities who cannot attend classes due to their health;
  • Pocket or tablet PCs and e-books are lighter and take up less space than files, paper, and textbooks;
  • Recognition using a stylus or touch screen becomes more visual than when using a keyboard and mouse;
  • Educational materials are easily distributed among users thanks to modern wireless technologies (WAP, GPRS, EDGE, 3G, 4G, LTE, Bluetooth, Wi-Fi).
Requirements for Language Learning Apps

The effectiveness of language learning apps usually depends on whether they meet the requirements:

  • Compactness. Mobile learning components should be short in duration, given that they are available in an environment where potential communication interruptions are likely;
  • High level of macro ergonomics. This implies high image and sound quality with small screen size, download speed, etc.;
  • Ubiquity and availability. A mobile learning application should be accessible anywhere, regardless of location. This will allow the student to study at any convenient time;
  • Access on demand. A mobile device should provide the student with on-demand access, maximizing the potential to deliver valuable content at the moment of need.
How to Make a Learning App Step-by-Step?

If you want to make your own language app, be sure that it is possible. The main thing is to follow the steps below:

  1. Decide on the idea of the program, its concept;
  2. Define basic functionality;
  3. Determine the basic distribution model;
  4. Work on UI/UX design;
  5. Create a detailed technical task;
  6. Work on creating the conceived idea;
  7. Test the functionality of the program;
  8. Release;
  9. Promote the product.

Although mobile applications do not replace traditional learning methods, they create a new environment and opportunities for it. Mobile learning tools have become an important educational tool that helps in language learning. Mobile learning promotes independent processing of material, development of communicative and creative abilities, and preparation for life in the conditions of the modern information society.

In addition, it solves the problem of individualization of training. A mobile device and language learning applications ??help to repeatedly repeat the material at a pace convenient for the student and control the extent of its assimilation. Create your own language app and help others master the language without any difficulties!

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Catégories: News dév web

How to Increase Cross-Team Collaboration in Your Web Development Projects - 5 septembre, 2022 - 15:42

Web designers and developers have figured out that collaboration is critical to producing a great product. The designers have the visuals, and the developers have the skills to translate them into form and function. One team can’t complete a project without the other.

Bringing a successful product to fruition involves a lot of other people as well. There are team leaders, product developers, client services, and marketing, to name a few. It takes a village of diverse talent.

Remote and hybrid work arrangements, varying areas of expertise and job descriptions, and dramatically different roles make collaboration challenging. But if you fail the challenge, you’ll likely end up with a disjointed product that makes no sense. In other words, collaborate effectively or die.

Set yourself up for success by increasing collaboration within and across teams. Here’s how.

Reach Across the Aisle

There’s a lot of lip service paid in politics to “reaching across the aisle” to pass legislation. In reality, little of that is actually done, so little policy is actually made. It’s an unfortunate impasse that renders productivity impossible.

Companies can’t afford a lack of productivity just because of the people who need to achieve it happen to have different perspectives. In fact, it is precisely the differences in perspective, skill sets, talents, and experience that generate stellar products. The key is to find a way for unlike-minded team members to work together toward a shared goal.

How does that come about? It happens with effective cross-team collaboration. And that requires that members of every team speak and be heard by every other team from start to finish.

The communication and feedback loop required for collaboration benefits from tools that encourage it, like an intuitive project management solution. You’ll need one that accommodates remote and in-house employees, real-time meetings, and asynchronous work, dreamers, and doers.

Cross-team collaboration should empower everyone to participate, monitor progress, solve problems, and weigh in with their opinions. Everybody plays. Everybody wins.

Crush Cubicles and Squash Silos

Imagine an office where every individual is working in a cubicle on one piece of a project. The seclusion inhibits the exchange of ideas, brainstorming, and team problem-solving. Even with the most talented people inhabiting each of those cubicles, the end product would feel cobbled together.

In reality, those cubicles are more likely to be home offices and asynchronous work schedules. But the same analogy applies. There is a risk of performing work in a vacuum rather than across teams.

Project management software breaks down walls real and virtual, allowing teams to collaborate in real-time. But it’s just as important for teams to be using the same project management tool rather than multiple ones. Otherwise, there will be an accumulation of information, input, and data in silos.

Data silos are problematic if not downright dangerous. Over time, they can create competition rather than collaboration among teams clinging to their “secret” data. 

A single project collaboration tool will bring every team into the same space, no matter what each team’s role is. If you want teams to talk to one another and share information, walls and silos need to be eliminated. Using one project management tool will make silo demolition a breeze.

Learn New Languages

Teams tend to speak their own languages. The lingo, jargon, and acronyms used among developers are going to broadly differ from those used by the marketing team. Additionally, if the native national languages of various team members differ, you’ll need to find a way past that barrier.

To improve cross-team collaboration, every team needs to speak the language of every other team. Fluency isn’t a requirement, but a basic understanding is. And it’s up to teams and their members to be both students and teachers in creating a shared vocabulary.

The solution is to create a glossary everyone can reference quickly and discreetly if they feel left out of the conversation. Teams should know their APIs from their KPIs and their word count from their bandwidth. Definitions should be as plain-spoken as possible.

Non-native speakers struggle with idioms, like “beat around the bush” and “think outside the box.” Include such sayings in the glossary, and make sure the global employees include theirs as well. Rather than leaving anyone out of the conversation, everyone can learn a little something new.

For teams to collaborate, they must be able to communicate, pure and simple. No one should feel confused, overwhelmed, or clueless in the process. Project-speak should be universal.

Help Others Tech Themselves

Cross-team collaboration is also strengthened when capability differences are reduced, notably where technology is concerned. The ability of some teams to use tech comfortably and fearlessly will be far different than for other teams. Those who can easily catch on the need to stop long enough to assist and support those who can’t.

If you’re a web developer, joining that first Zoom meeting during lockdown was probably no big deal. But it might have been for employees accustomed to doing business with handshakes rather than keystrokes.

Tech-savvy teams need to resist the temptation to talk over or get exasperated with other teams when using technology. If you don’t, you’ll just get frustrated for the hold-up, and they’ll get frustrated because they feel incompetent.

The disparities are more challenging now that more teams are working remotely and with more technology than ever. Before, someone struggling with software could ask a coworker down the hall to help. Now there must be a different way to troubleshoot problems and teach those employees so they can be more independent.

Tech-ableism has no place in a collaborative workplace. Those who struggle need to feel comfortable asking for help. Those who can provide it need to do so with patience and without judgment.

Break It Down

Teams share the overarching goal for a project. However, each team’s role in achieving it will look quite different, involve vastly different timelines, and require unique resources. Those varying means to an end need to be broken down into manageable chunks.

Breaking down a project in this manner accomplishes two things. First, it makes the project seem less onerous than it might otherwise appear. Second, every team’s chunks are more approachable for them and more comprehensible to other teams.

Great cross-collaboration doesn’t require every team to know how to do every other team’s tasks. What it does require is for every team to have a working knowledge of what another team has to accomplish. Moreover, every team should understand the challenges other teams will need to address to get their part done.

For example, the marketing team needs to understand, in layperson’s terms, when a project entails more complex programming. If marketing knows that, the team can have realistic expectations for when the development team’s work will be done. That also means marketing can set realistic timelines for itself.

Solid collaboration demands good timing. To get it right within your own team and across them, every team needs to serve up bite-size pieces.

Increase Collaboration, Increase Success

Empowerment, understanding, total participation, and the free flow of ideas are hallmarks of collaboration. Encouraging those among members of the same team is challenging enough. Making collaboration happen across teams is even more so.

Leveling the project field despite the myriad differences between teams is the best way to remove all barriers to success. And no barriers mean every member of every team can pull in the same direction.

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Catégories: News dév web

Is Employee Ownership a Good Business Model for Web Development Businesses? - 5 septembre, 2022 - 14:48

Web development is big business in 2022, as more and more businesses move away from the high street and onto the internet. These days, web developers are more in demand than ever before, and, as lucrative as this industry is, we’re going to look at whether it’s right for the increasingly popular employee ownership model.

When we look at employee ownership trusts explained, we see that it’s a model whereby ‘ownership’ of a business is distributed among its workforce. This is usually done through an employee benefit trust, which allows employees to collect shares in the company. They can do this either by buying them, earning them, or being gifted them as part of a reward program.

These schemes are increasingly popular with businesses in the UK, following the example of companies like John Lewis who have been using the model for almost a century. In fact, there are around 1,557 web development companies in the UK serving businesses across the country. So, does it work for web development businesses? In this article, we explore this question…

Why Do Businesses Choose Employee Ownership?

There are a number of benefits to the employee ownership model – most specifically the fact that, when employees own a part of the company they work for, they tend to be more invested in the business. Therefore, they are usually more productive.

The model also benefits the company in other ways, such as raising capital in order to invest or expand the business more quickly than would otherwise be possible. 

For employees, this model is extremely attractive as it removes the idea that they are working for somebody else as they own a piece of the business, however small that piece may be.

Is Employee Ownership Right for Web Development Companies? Source: Pexels

In most cases, employees of web development companies work to either a remote or hybrid work model. These businesses tend to lend themselves perfectly to employee ownership for a number of reasons, including: 


With remote and hybrid models, it can at times be difficult to keep staff motivated and to make sure that they are putting in the necessary work. Employee ownership can help here by adding a layer of accountability whereby employees understand that the harder they work, the more money the company makes and, subsequently, the more their shares will be worth.

Staff turnover

The very nature of web development jobs means that staff turnover can often be high, as employees are poached or tempted away by other businesses. Employee ownership helps with staff retention by making employees feel more invested in the company and, therefore, they are likely to stay for longer. 

2021 was the year of The Great Resignation – followed by 2022 which has become known for the ‘Quiet Quit’, whereby employees remain in their positions but put in just enough work to prevent them from being fired. All of this means that it’s becoming more and more challenging for employers to retain great, hardworking talent.

As employees become ever more demanding, business owners need to offer more than just a salary and an annual bonus. Employee ownership is proven to be seen as an extremely valuable benefit by UK employees. 


When employees become partners, they tend to be more willing to give input to the company. This increased engagement can help to tap into different perspectives, as the employees work together to make the company stronger and better for the future. 

Tax Source: Pexels

The UK government offers a number of tax benefits to companies who choose to move to employee ownership, and these include: 

  • Save As You Earn
  • Share Incentive Plan
  • Enterprise Management Incentives

These tax savings can be incredibly useful for small companies and can help them to more quickly scale their businesses.

Employee Ownership is a Win-Win for Web Development Companies

In many more traditional, old-school businesses, owners and stakeholders are often reluctant to change to new working models, simply because it’s something that they are not accustomed to. Businesses such as web development agencies, on the other hand, have the advantage of being younger, more modern companies that are more willing to embrace new ideas and ways of working. 

Changing to a different work model is something that should never be taken lightly. It’s fair to say that employee ownership is far from a ‘one size fits all’ solution. There are some industries that are simply not suited to such a model for various reasons – but web development isn’t one of them.

By their very nature, website development companies tend to be modern and forward-thinking, and this type of environment lends itself perfectly to the employee ownership model. 

Web development agencies also tend to employ young people who do not find traditional working models attractive, as older people perhaps would. Because of this, employee ownership appeals to the entrepreneurial nature of today’s talent. It also offers significant benefits for business owners and CEOs, making this a win-win solution for all concerned.

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Catégories: News dév web

Best WordPress Coupon Code Plugins - 2 septembre, 2022 - 13:18

Coupon plugins help you promote sales and reduce bounce rates. We nit-picked 6 of the best WordPress Coupon plugins for your online store.

The WordPress plugin directory houses thousands of discount plugins. Searching for a plugin against so many choices is taxing. 

Things to Look for in a Coupon Plugin 

How do you narrow down your search for the right coupon code plugin? 

Here’s a rule of thumb: Check the boxes below before choosing any plugin on WordPress

  • Site Compatibility and Installation 
  • Near Future Requirements 
  • Support and Updates & Security 
  • User Reviews 

This list discusses sustainable coupon solutions. We’ve included both free and premium plugins that are entirely mobile responsive. 

Expert Recommended WordPress Coupon Plugins Discount Rules for Woocommerce by Flycart

Set up a wide range of promotion campaigns using coupons. Here’s a powerful tool with a simple, straightforward interface. Discount Rules for WooCommerce is an effective, fool-proof discount strategy plugin. You can create discount campaigns based on cart value, product categories, attributes, customers, and user roles. 


Discount Features 

  • Dynamic Pricing 
  • Bulk Discount
  • Percentage Discounts
  • Store-Wide Discount
  • BOGO Deals 
  • Combo
  • Shareable Coupons 
  • Cart Condition Discounts 
  • User-Specific Discounts 
  • Product-Specific Discounts 
  • Quantity Based Discounts
  • Conditional / Dependent Product Discount
  • Time Sensitive Discounts
  • Multiple Discount Rules Per Purchase
  • Product Exclusion from Discounts 
  • Discounts Based on Purchase History
  • Free Shipping 

Discount Rules for Woocommerce offers readymade, smart and customizable coupon styles. It creates discount rules in three simple steps with a wizard-like interface—display discounts on the product page, cart, checkout, or email notifications. 

Far ahead of the standard coupon functionality, this is a well-investigated plugin. Discount Rules for WooCommerce has over 90,000+ active installations. It offers above and beyond support services, all while being beginner-friendly.

What Users Say:



Create coupons to win back sales. Retainful exclusively targets customers who bail out at the last minute of checkout. A brow-raising number of customers exit the purchase funnel too early, as 70% of carts are abandoned before checkout. And every time this happens, Retainful generates personalized coupons, which are delivered through automated emails, inviting customers to make the next move. 

Primarily a WordPress abandoned cart recovery plugin, Retainful is adept at managing dynamic coupons. 

Discount Features

  • Abandoned Cart Recovery Coupons 

Connects and converts customers who revoked commitment and abandoned their carts. 

  • Next Order Coupon

Sends coupons to encourage customers to place future orders

Offer Fixed Amount Discount, Percentage Discount, or Free Shipping Discount Via Next Order Coupons. 

Other Features

  • Email Automation
  • Thank You & Win-Back Emails
  • Referrals
  • Exit Intent Pop-Ups

Along with cart recovery, Retainful maintains an Order loop with ‘Next Order Coupon.’ You can influence customer decisions with Retainful. You can set an expiry period and a minimum purchase value for coupon eligibility. 

What Users Say:



OptinMonster is a powerful conversion plugin, and it monetizes traffic pretty consistently. OptinMonster uses coupons and offers to do most of the heavy lifting, and it’s a plugin designed to reduce friction between the user and the discount. OptinMonster can create interactive layouts and gamified wheels to unlock offers. 


  • Pre-built templates and forms
  • Auto-apply coupon codes 
  • Automated Spin-to-Win Coupon Wheel 
  • Drag and drop builder 

Exit-intent popups 

Behavior automation technology makes OptinMonster one of the Best WordPress Coupon Code Plugins out there. It follows best practices for discount-based conversions and shows the right offers at the right time to the right people. 

What OptinMonster users say:



Smart Coupons 

Smart Coupons take an all-in-one approach to discount marketing. It is a complete coupon plugin. You can easily design and manage WooCommerce coupons with customer purchase history. It can create bulk discounts with click-to-apply/auto-apply coupon codes during checkout. For flash sales and seasonal sales, it displays coupon banners. 

Discount Features:

  • Fixed Amount & Percentage Coupons
  • BOGO
  • Giveaways
  • Gift Vouchers 
  • Free Shipping 
  • Subscription / Recurring Coupons
  • New User / First Order Coupons
  • Custom Coupon Message

Store Credits for Customer Retention

Smart coupons assign credit to your customer to encourage repeat purchases, and credits are used until exhaustion or expiry of validity. Customers can purchase credit and gift it to others with a personalized message, and this feature increases WOM buzz. Smart Coupons help retain customers. 

What Smart Coupon Users Say:


Ninja Popups 

Popups are agreeably intrusive. As a coupon delivery system, they’re popular and effective. Ninja Popups – WordPress is a plugin that uses coupon popups for conversion. 

With 65+ premade templates to choose from, Drag & Drop visual editor and fully customizable templates. Creating and activating a popup from scratch takes significantly less time. 


  • Event-triggered popups 
  • Action-triggered popups 
  • Exit Intent Popups
  • Scroll Percentage Popup
  • Page-Level Targeting 

Ninja Popups integrates with WooCommerce and all major email marketing and social media platforms. You can find out which variations of coupon pop-ups, floating bars, and sliders perform the best through its A/B testing feature. 

What Users Say:


Coupon Creator 

You can display single coupons or a loop of coupons with alignment options through Coupon Blocks. Being a highly competent coupon plugin, WordPress Coupon Creator offers leveled-up features like Coupon Blocks and action-based coupons and presents a clutter-free approach to managing coupons. 


  • Block Editor support for coupon loop shortcode 
  • Easy Coupon Editor 
  • Dynamic Code Feature
  • Recurring Expiration
  • Visual Editor to match the style
  • Custom Affiliate links 

Even without all the frills, this plugin is popular amongst users. Rightly so, as it makes availing of coupons less of a task for the user. 

What Users Say:



Coupons exert soft power over customers. Customers love a good offer! When discounts and coupons present a dialogue, customers begin to take the relationship a little bit more seriously. When you roll the clock forward, existing customers should not wait for coupons to make a purchase. 

A sophisticated coupon plugin reproduces the same results each time. It is essential to maintain a healthy customer relationship. If you want to boost your eCommerce store’s customer engagement rate, pick the right coupon code plugin that helps you with conversion. It has to help earn long-term customers who move through the shopping funnel more often.

The post Best WordPress Coupon Code Plugins appeared first on noupe.

Catégories: News dév web

Top Benefits Of Hybrid Events - 2 septembre, 2022 - 09:34

Audience engagement is a major objective of every event. Marketers want to organize something that would remain in their audience’s minds for years to come. 

However, not everyone can attend an event, so how can you boost your event audience numbers? The answer is hybrid events! 

Hybrid events ensure people sitting at home can also attend an event. That’s not it, hybrid events serve multiple other benefits that we will go through in this article. So, stay with us till the end of this blog! Let’s get started with the definition of Hybrid events.

Explanation: Hybrid Events

Hybrid events combine virtual and real-world activities, enabling viewers to watch and take part from anywhere. In other words, individuals who choose to engage in person can do so, while those who prefer to participate remotely can do so using hybrid event platforms like video conferencing and virtual event booths. This level of adaptability is possibly the single most significant benefit of using a hybrid strategy.

The fact that hybrid events are designed around interaction and give a consistent experience to every participant sets them apart from other types of events. The uploading of videos on demand after the event or giving your live audience priority over your remote audience is not the same as this. 

How Do Hybrid Events Work?

A hybrid event’s main objective is to deliver a consistent attendee experience regardless of how people choose to participate. Remote participants can take part in live events that are being held in person by watching them online. 

When these participants can interact with speakers and other attendees directly, that is an excellent example of a hybrid event. Even if they might not be at the same location as the in-person participants, it shouldn’t matter if you have the appropriate technology on your side. 

Hybrid events are successful because everyone who attends has access to the same event content and chances to interact with speakers and other participants. In-person and distant attendees, for instance, can expand their networks by corresponding over instant messaging or live video. 

Benefits Of Hybrid Events

Hybrid events are terrific when it comes to boosting an event on every front. Let’s have a look at how.

Increases Audience Reach

The problem with in-person and virtual events is that they are one-dimensional. In-person events invite only physical attendants while virtual events are designed for behind-the-screen audiences. This is where hybrid events stand out. 

The first and foremost benefit of a hybrid event is that you can attract an audience from across the globe since no one has to physically attend the event. Geographical boundaries are lifted which brings in more and more attendance. 

Venue capacity, budget restrictions, and tight schedules too are taken out of the equation by hybrid events. When the major issues are sorted, the audience reach increases automatically.

Greater Audience Engagement

Engaging the audience is always on the hosts’ minds. Audience engagement is a tricky proportion that could make or break your event’s success. 

However, with a hybrid event in place, one can be sure of high audience engagement. What makes hybrid events ideal for audience engagement? Well, there are multiple hybrid event ideas to choose from.

One can engage the event audience through emcees who through their conversational skills can lighten up the mood. Gamification is another option in which you can organize contests & giveaways to present gifts to the winners. 

Sketch artists, magicians, musicians, and singers can also be invited to give a party touch to the event and prevent it from becoming boring. 

Social walls for hybrid events stand out from all other engagement ideas. A social wall keeps the audience on their toes by displaying the social media posts by attendees about the event in real-time. Attendees keep posting on social media platforms such as Instagram, Facebook, and Twitter which gets displayed on the social wall. Now, this part motivates other attendees to post on social media which in turn increases audience engagement.

Increased Sponsorship Opportunities

The hybrid event benefits are catching the eye of event sponsors, who are therefore more likely to support them. For instance, a trade show will only likely draw sponsors if a sizable crowd is anticipated.

Hybrid events have a far wider audience, which is incredibly important for sponsors. Additionally, sponsors can engage remotely too by setting up online exhibits and making presentations via video conference. This is crucial for events that want to host sponsors and speakers from other countries during a time of significant travel restrictions.

Brilliant Analytics Track

Hybrid events have a higher return on investment (ROI) since they can be scaled up and down more easily. More sign-ups, more attendees, and more views for sponsors. Additionally, this directly affects how many leads are generated for exhibitors.

You gain access to information that can’t be gathered at an in-person event. You can keep track of participants, attendance rates, and perhaps the number of people who attended various sessions at events that are held in person.

The behavior and interests of your audience can be very well understood through hybrid events. Especially for participants participating electronically, hosts may easily follow their digital footprints, which helps them learn more about their attendees.

Flexibility For Speakers/VIPs

Speakers & VIPs can readily participate in the event from wherever they are located, just as audiences can from any location. They are not required to travel and physically be present. They can still take part in your event while saving time and money thanks to this.

Similar to attendees, exhibitors can set up a virtual booth in the virtual exhibit hall if they are unable to present in person. They won’t have to pass up the opportunity just because they can’t physically attend the event.

Strong Community-Building

In the end, events are basically social gatherings. People attend them not only to hear presentations or keynote speeches but also to network with people who have similar interests. 

Attendees will have lots to talk about after an engaging presentation from a knowledgeable and entertaining speaker, but you’ll need to give them the proper platforms to interact.

Both online and in-person participant groups can benefit from networking and professional matchmaking at hybrid events. 

It doesn’t matter how attendees are participating, the thing that matters is how this participation is boosting long-term community building. 

The best part is that these communities can endure and benefit your company long after the event has ended.


In this blog, we discussed hybrid events in detail taking from what it is about to ideas of hybrid events. We hope that you have got a grip on what a hybrid event is all about and how you can use them to your advantage. So, let’s get going!

The post Top Benefits Of Hybrid Events appeared first on noupe.

Catégories: News dév web


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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn