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Looking for the best 12 WordPress Themes in 2021? They’re in this article - 6 janvier, 2021 - 14:00

The WordPress platform is a joy to work with. It offers one of the simplest ways to create colorful, well laid-out, and engaging website pages. Clicking a mouse and dragging and dropping are required skills, coding is not.

Themes make your work easier. There are literally thousands of them to choose among; too many in fact to make finding the “best” one for a given project an easy task.

A general or multipurpose theme might be all you need as long as it is customizable, as virtually all of them are. Conversely, a specialized theme for a business niche, or one dedicated to creating a portfolio, a blogging site, or a magazine site might make your website-building task an easy one.

This collection of top WordPress themes for 2021 should present you with all the design options you need. Also should give you the luxury of sifting through 12 web design products instead of hundreds.

1. Be Theme

With its multiplicity (40+) of core web design features, BeTheme is the biggest WordPress theme of them all, one of the most popular on the market, and an ideal theme for advanced web designers, beginners, and first-time users alike.

What makes this WordPress theme a great choice?

For starters:

  • There’s the powerful and intuitive Muffin Builder that makes creating or editing pages quick and easy.
  • The Admin (Options) Panel together with the Muffin Builder, negates any need for coding.
  • The shortcode library gives you even more options, plus a Shortcode Generator you can use to create your own.
  • Not to forget: color palettes, font styles, header, footer, and grid systems, special effects, etc., etc.

Do you want to get projects up and running quickly rather than starting from scratch?

 Teaser: this is where BeTheme really shines!

Be’s library of 600+ trendy, professionally crafted, and customizable pre-built websites  cover 30+ industry sectors, multiple small business niches, and all the major website types, and can get any project off to a crazy-fast start.

Click on the banner. You’ll be glad you did!

2. Total WordPress Theme

Since its flexible, easy to work with, and loaded with options, Total will serve you well if you’re in a hurry to get a site up and running.

This WordPress theme was not exactly intended for that purpose, however. It was designed for those seeking perfection in their website designs. It just so happened that in meeting that objective, the final result was a theme that’s an absolute joy to work with.

Total’s key features include:

  • The popular WPBakery page builder
  • WordPress plugin compatibility
  • A selection of trendy pre-made demos and page-building modules
  • A Dynamic Template function that customizes layouts to match your specifications
  • A Customizer for changing fonts, colors, section and column widths, and more

Click on the banner to learn more about this WooCommerce-friendly theme.

3. Avada Theme

When you reach a point in a search where all multipurpose WP themes are beginning to look somewhat alike, one possible tie-breaker could be sales; a factor that would point you directly to Avada. Avada is the #1 top selling WordPress theme of all time with 450,000+ sales to its credit.

Why so many sales? It might be any or all of the following:

  • A Dynamic Content system that gives its users the extreme flexibility they sometimes need to build exactly what they want.
  • 57 eye-candy pre-built websites to stimulate your creative juices
  • WooCommerce integrated, 100% responsive and optimized for speed
  • A host of design elements that promotes a rapid website building process without any need for coding

As a Avada user you can expect 5-star support and free lifetime updates, so why not click on the banner to get on the bandwagon?

4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

TheGem has been called the ultimate WordPress toolbox with its multiplicity of pre-built one-page and multi-page websites you can mix, match, and edit as you please.

  • You can choose between Elementor or WPBakery – best page builders on the market
  • TheGem includes awesome WooCommerce demos, features & tools for making
  • It is a highly customizable and performant WordPress theme, perfect for professionals and beginners

Find out more about TheGem by clicking on the banner.

5. Uncode – Creative Multiuse & WooCommerce WordPress Theme

This creative theme is one of ThemeForest’s all-time top sellers (80.000+ sales).

  • Its features include an interesting new tool for creating an online store; Uncode’s unique WooCommerce Custom Builder together with its companion WooCommerce additions
  • Uncode’s enhanced Frontend Editor is definitely a sales contributor

Click on the banner, visit the site, check out the features, and pay special attention to the library of user-created websites. You will be impressed.

6. Rey Theme

Clean, lightweight, and modular: three features that can make a WordPress theme worth a second look. Add flexibility, and you have a winner. In this case, it’s Rey.

What else could you ask for? It might be:

  • A library of rich unique and stunning templates and designs
  • Customizable, well coded, and easy page building
  • Elementor integration and built in WooCommerce tools

Rey has all of that, and its developer friendly to boot. Click to learn more.

7. Kalium – Professional theme for multiple uses

When you have easy access to the more popular WordPress plugins it can make building a website and ever-so-smooth process, and this is one of many areas where Kalium shines.

  • WPBakery, Slider Revolution, Elementor, WooCommerce, and more are included
  • All the well-known WordPress plugins are supported
  • Excellent choice for portfolio and eCommerce sites
  • High quality demos

Kalium is responsive, GDPR compliant, and loaded with pre-built demos and other design elements.

8. Pofo – Creative Portfolio, Blog and eCommerce WordPress Theme

Pofo drew many accolades in 2020. 2021 should be no different, especially if you are a creative type, a blogger, own an agency, are planning eCommerce shop, or represent a corporation.

Pofo’s features include:

  • Premium plugins including WPBakery page builder and Revolution Slider
  • 25+ home pages, 150+ pre-built design elements, and a host of demo pages
  • Custom shortcodes and integration with WordPress Customizer for maximum flexibility

Pofo is well documented and offers 5-star rated customer support.

9. Hongo – Modern & Multipurpose WooCommerce WordPress Theme 

Hongo is a modern, trendy multipurpose theme that caters to WooCommerce store builders. Bloggers have found it to be an excellent choice as well.

  • WordPress Customizer integration and WPBakery custom shortcodes provide maximum flexibility
  • A host of product-related tools including tabs, comparisons, quick view, color swatches, catalog mode, and more
  • Hongo-built sites are quick loading and SEO friendly

Click to learn more about what Hongo could do for you.

10. XStore – The Most Complete & Customizable WooCommerce Theme

You could just sit by and watch XStore build an online store for you. Almost thanks to what’s included in the package.

  • How about 100+ good-to-go shops?
  • There’s also XStore’s custom header builder and its single-product page builder.
  • 350+ pre-built sections, $500+ worth of premium plugins, and full support of Elementor and WPBakery provide all the flexibility you’ll need

XStore is too good to ignore if you have an eCommerce site in mind.

11. Typer – Amazing Theme with Multi Author Publishing Features

Typer is an all-in-one frontend publishing platform that is especially suitable for bloggers or any web content writer who is looking for feedback or posts from reviews or multiple authors.

  • Typer’s multiple article layouts are designed for best reading flows
  • Activity feeds, weekly digests, article follow and article bookmark are featured
  • Like articles can be searched for and listed

If your publishing activities could be better organized, Typer will do so in spades.

12. KnowAll – Knowledge Base Theme

  • Customer hang-up #1: waiting on the phone for an answer; or even a response
  • Customer hang-up #2: The FAQ page is of no help
  • Customer hang-up #3: The FAQ answer is insufficient or creates more questions

KnowAll resolves these problems and more. Customers can help themselves and get questions answered quickly 24/7, and shop owners no longer have to answer repetitive questions. All that plus instant search makes KnowAll a win-win solution to a common problem.


If you’re looking for top WordPress themes for getting the New Year off to a rousing start, this is definitely the place to be. All of the products in this article reflect the newest and most important website trends and preferences. They are able to match any needs ranging from personal to corporate.

These WordPress themes are highly popular for a reason. They will help you elevate your projects to the next level – and that’s always good for business.

This is definitely the right place for you.

The post Looking for the best 12 WordPress Themes in 2021? They’re in this article appeared first on WebAppers.

Catégories: News dév web

9 Types of Email to Keep Customers Engaged - 5 janvier, 2021 - 12:16

Between partnering with influencers for social media posts or optimizing landing pages for PPC campaigns, there are plenty of ways for marketers to promote and share products and services. But despite all the available options, there’s one channel that has stood the test of time. 

Email marketing has always played an important role in reaching customers, and still does today. In fact, 60% of consumers say that email is their preferred channel for promotional messages. 

Rather than having your promotions be mindlessly scrolled through, email marketing can better connect your brand with customers and subscribers. You’re more likely to grab the customer’s attention if you’re directly placed in their inbox, and with personalized content, you can easily increase conversion rates

In this post, we’ll cover the 9 must-have emails to send to your customers and subscribers.

Types of Emails (+ Examples)

For your email marketing efforts to be most effective, you need a variety of content fit for different customer segments and different stages of the buyer’s journey. Having a variety will lead to better engagement with higher open and click-through rates, as well as the opportunity to increase sales through personalized offers and promotions.

Here are different types of email content to send, including examples from top-brands.

1. Welcome

Welcome emails have become a fixture in the customer experience. Customers now expect some type of welcome as soon as they make a purchase, sign up for a newsletter, start a product trial, or subscribe to your mailing list. 

This email sets the stage for future interactions, and plays an important role in whether a customer will continue to engage with your brand or quickly unsubscribe. Customers who receive a welcome email show 33% more engagement.

Key elements of a welcome email include:

  • Introducing your brand
  • Thanking the customer for subscribing
  • Providing guidance for what to do or expect next 

Content will vary depending on the customer and the reason they are on your mailing list. For example, if you are welcoming a customer that signed up for a product trial, it would be helpful to include tips for using the product and a link to your FAQ.

This welcome email from Nordstrom strikes the right balance of being welcoming, while also guiding customers to their store. It uses a high-quality image, a welcoming headline, and a straightforward call to action. 

What works:

  • Clean design with a concise headline
  • Email is easy to navigate
  • Provides call-to-action (CTA) links to guide customers
2. Promotional Offers

Promotional emails are exactly what the name says to be — an email to promote your brand. The focus of the email is the sale itself, and use content to motivate customers to make a purchase or sign up for a service.

There’s a variety of different promotional content you can use to make this email standout, including: 

  • Limited time offers
  • Sale markdowns
  • New arrivals and product launches
  • Early sale access
  • Seasonal/Holiday specials

While the content of this email can vary dramatically, the focus of conversion is still the same. There should be a clear, concise CTA that prompts customers to take advantage of the promotion. Be sure to make this offer worthwhile, and refrain from sending too many promotional emails as this will diminish the excitement of receiving a special offer. 

Clothing brand Loavies uses buzzwords like “early access” and “skip the line” to get subscribers excited, as well as offering a head start to their Black Friday sale. The email provides clear instructions for signing up, details on the discount, and a button to sign up directly. 

What works:

  • Gives subscribers an exclusive offer
  • Uses FOMO (Fear of Missing Out) 
  • Provides easy-to-use CTA button for signing up
3. New Product Announcements

Announcing new products is a great way to keep customers engaged throughout the year, beyond their initial transactions or specific sale offers. 

Product announcement emails can serve several purposes. These emails can be focused on promoting new arrivals with a CTA that encourages customers to make a purchase. It can also be used to re-engage customers, such as introducing new features that appeal to those on the verge of churning. Or it can simply be a way to keep your brand top-of-mind by announcing what’s new and generating excitement among customers. 

To announce their new updated product, Corvid by Wix sent an announcement email that takes customers through all their recent updates. The email includes images of the updates, lists of new functionalities, and CTA buttons for customers to try it out themselves. 

What works:

  • High-quality images of the updated product
  • Multiple CTA buttons that guide users
  • Shows value proposition of the update
4. Informational: Tips, Tutorials, Guides

It’s important to keep in mind that not every interaction you have with customers needs to be centered around driving sales. Constantly pushing promotions will disengage audiences, and eventually lead to your emails in a spam folder.

This is when informational emails are useful. Informational emails focus on building a relationship with customers and providing a great customer experience. This is becoming increasingly important as 73% of consumers say a good experience is key in influencing their brand loyalties.

Types of informational content can include:

  • Insider tips
  • Tutorials and How-to Guides
  • Blogs and Articles
  • Webinars
  • Live events
  • Quizzes, Polls, Surveys
  • Inspirational Quotes
  • Industry news
  • Video series 

Of course, your brand and products can be woven into this email content. However, the objective is to provide customers with something of value. The content should be high-quality and relevant. And most importantly, it should be interesting. 

Awario gives unique insights with their weekly emails. The emails feature relevant content, while subtlety showcasing their brand’s social listening software capabilities. The content is refreshing as it uses a different approach to regular news digests and provides audiences with an interesting take on trending social media topics. 

What works:

  • Focuses on providing value, not promotions
  • Uses captivating copy that leads to the article
  • Simple and straightforward content
5. Upsell

Keep your existing customers coming back to your store with upsell emails.

Upsell emails are for your existing customers who might be interested in other offers from your brand. This email comes after the initial transaction, and there has been some time to build a relationship with the customer. 

The content of these emails should not be over-promotional, as they are already your customers. You don’t want to come off as too pushy. Instead, think of upsell content as an opportunity to enhance their existing purchases. 

This content can include:

  • Bundle offers (i.e. “Complete your order with….”)
  • Content around related products (i.e. “Frequently Bought Together” items)
  • Personalized buying guides (i.e. “We think you’ll love these new arrivals”)
  • Access to premium SaaS features (i.e. “Unlock new features”)
  • Extend free trial periods (i.e. “Want your free trial extended?”)

WordPress offered its existing customers a flash sale with a discount for upgraded plans. The email includes an exclusive discount, value proposition, and limited-time offer so customers were encouraged to act fast.

What works:

  • Clearly states discount in the headline
  • Highlights the new features available
  • Creates sense of urgency to get the deal before it’s gone
6. Referral

Invite customers to become brand ambassadors with an affiliate or referral marketing program.

Referral emails are a win-win for you and your customers. You receive quality referrals and word-of-mouth promotions, and your customers are rewarded for their referral efforts with a commission or discount. This is also a great way to build brand loyalty.

Rype does this by giving their existing customers $70 for every referral they send. The email is straightforward in communicating what they can earn and how they can get started, easily turning their customers into brand ambassadors.

What works:

  • Offer is directly stated in the headline
  • No frills, hassle-free process
  • CTA is bold and stands out in the email
7. Customer Reviews

This is another win-win email. Asking customers for feedback is a great way to make customers feel valued and connected to your brand. This feedback is also very important to your overall growth efforts. Not only does it provide useful insights, it’s an essential marketing tool as 91% of people read online reviews before making a purchase.

Send review emails after key engagements with customers, such as following a completed transaction or positive customer service interaction. Aim to make the process simple and hassle-free so customers can review on the spot. 

Amazon sends a review email shortly after an order has been delivered. The timing of this email is when the order is still fresh in the customers mind, but also gives them enough time to form an opinion so the feedback is more genuine. 

What works:

  • Easy to provide reviews and feedback
  • Uses the headline to share customer appreciation
  • Provides CTA to re-engage customers
8. Milestones Emails

Milestones are a great excuse to send an email and reconnect with your customers. And the best part, there’s plenty of different milestones you can acknowledge.

One option is celebrating a milestone for your company, such as the number of years in business or reaching a certain number of customers/subscribers. These emails are most effective when they include a message that is heartfelt and genuine, such as a letter written from the CEO or a video featuring employees. 

Another option is a milestone for the customer, such as how many years they’ve been a customer/subscriber. It could also focus on their individual activity, such as how much they’ve ordered from your store or how much time they have used your app. These emails should be hyper-personalized email, and tailored to specifically to individual customers.

Duolingo sends their subscribers Weekly Reports, breaking down their progress in learning a new language. It includes stats like how many new words were learned and how many lessons were completed. The gamification of their email makes it engaging, and motivates the receiver to continue using their app in order to improve their reports. 

What works:

  • Fun and entertaining graphics
  • Gamification to increase engagement
  • Multiple CTAs to prompt subscribers
9. Customer Appreciation

Email is a great way to show customer appreciation. Customer appreciation emails can increase brand loyalty, repeat business, customer reviews and referrals, and is yet another opportunity to re-engage the customer. 

These emails are a nice surprise, and since there isn’t a prompt like a sale or promotion, it comes across more genuine to the customer. 

However, just because there isn’t a specific prompt, this doesn’t mean you shouldn’t be intentional with the messaging and purpose of the email. Sending an email without this is likely to lead to more unsubscribers than engaged customers. 

Instead, make these emails personalized to your customers. Show appreciation, and mention what it means to your brand. Also consider offering something special as your way to say thanks for their business. 

Crate & Barrel sends an email and discount code as a way to simply say thanks to customers. The email doesn’t feature any certain promotions or products. It is straightforward and transparent in its intentions. 

What works:

  • Highlights an attractive offer
  • Focuses on customer appreciation
  • Use key buzzwords like “our gift” and “special discount”
Start Sending Emails Today

Email is a great way to connect with your customers throughout their buying journey, and is also a great way to re-engage those customers who may have lost touch with your brand. 

Whether it be through useful content or a tempting discount, focus on making each email worthwhile to the customer. Personalization, timing, and messaging are key to successful email campaigns. 

Photo by Artem Bryzgalov on Unsplash

Catégories: News dév web

Best online spreadsheet-database software - 4 janvier, 2021 - 10:14

The year 2020 changed so many things for so many people. One of the biggest changes was the need for people to work from home in unprecedented numbers.

Without face-to-face communication in the real world, people have begun to rely much more on their tools. Zoom usage has skyrocketed, and productivity tools have become more important than ever before.

But to respond to the demands of the modern remote team, productivity tools need to be highly flexible. Spreadsheets that act like databases take flexibility to a new level. Here’s a list of tools that use them.

1. JotForm Tables JotForm Tables New Hire Checklist

JotForm Tables is doing something completely new. We supercharged our suite of productivity tools with this spreadsheet-database hybrid tool. By giving you dynamic access to your data, we’re empowering you to make JotForm your own.

Our tables will be familiar to you if you’ve used Airtable. Several views, including table, cards, calendar, and uploads, are available. You can use a form to populate a table, enter information manually, or upload a CSV or Excel file to create a table. You can also connect a table to another form or table. And you can use formulas to process your data and even create professional-looking reports from your data with the click of a button.

2. Airtable Airtable Content Calendar

Airtable is the first to call their product a spreadsheet-database hybrid.

Airtable begins with a dynamic table that lets you create a spreadsheet with column types like those you’d find in a database. But then it gives you the ability to visualize your data in calendar, gallery, Kanban board, and other views.

Once your data is in place, you can take advantage of a huge selection of apps that work off of your data. If that’s not enough, Airtable offers a plethora of third-party apps, and you can even create your own.

3. Microsoft Lists Microsoft Event itinerary

Microsoft Lists will be especially helpful for businesses that use MS Office 365 Professional. Microsoft has always offered spreadsheets and databases through Excel and Access, of course, but spreadsheets have limitations, and Access can be difficult to learn. 

A spreadsheet-database tool like Microsoft Lists gives you the power of a database with Excel’s ease of use. Plus, you get all the other benefits that come with this type of tool.

4. Google Tables Source: Ben Collins

Google Tables is experimental software that could someday take Google’s services (like Drive, Docs, and Gmail) to the next level. For now, though, it still feels like a very light Airtable.

Google Tables offers inter-table connections and automation bots. You can connect bots to webhooks, which creates a lot of integration options, but very few integrations are natively available at present.

As cool as it is that Google is releasing this tool, it’s a good idea to adopt it with caution — Google has a nasty habit of killing off some of its most innovative tools.  

5. Notion Notion Roadmap

Notion is a versatile note-taking and knowledge management application that makes database-spreadsheets as useful for individuals as they are for teams. Notion offers a lot of ways to get organized, and dynamic tables are one of the best.

Notion’s tables tie in seamlessly with its dynamic data by adding them to pages. In fact, you can have an unlimited number of dynamic tables in each page alongside text, images, and embedded widgets. 

6. Coda Coda Team hub

Coda is another document-oriented tool that’s similar to Notion in many ways. Coda’s focus is on documents rather than notes, though. It’s a subtle difference, but it’s central to how people use Coda.

Coda also sets itself apart from Notion by offering a lot of integrations and more options for formatting its dynamic tables, but it still lacks Notion’s clean styling and elegance.

7. Smartsheet Smartsheet

Smartsheet will likely feel more natural to spreadsheet fans. It lets you insert columns and rows in a way that’s very similar to standard spreadsheets. And the advanced capabilities still look and feel like spreadsheets.

In fact, many of the things teams do with Smartsheet are similar to what you can do with basic spreadsheets. There are plenty of examples of people pushing the capabilities of spreadsheets to the breaking point, and Smartsheet seems to have recognized that and created a better tool for those people. 

8. ClickUp ClickUp Multitask Toolbar

ClickUp is a kitchen sink tool that seems to want to take on the whole world. Some tools — like Notion — are flexible and give you a lot of ways to get organized. ClickUp is more direct. It gives you the ability to create documents and to-do lists, track goals, and manage time, and it presents everything with dashboards to manage it all. ClickUp also offers some really unique views — like mind maps.

ClickUp’s primary focus seems to be on lists and task lists, though. In other words, it’s the to-do list of the spreadsheet-database world. And it’s the task lists that have different views, rather than the dynamic tables. 

An unprecedented year calls for unprecedentedly flexible tools. You’ll no doubt be able to find one among these eight options.

Catégories: News dév web

Influencer Marketing Trends: Predictions for 2021 - 31 décembre, 2020 - 15:13

They are loved and trusted. Influencers. These top influencer marketing trends will empower your brand and help earn the customers’ trust in 2021.

What if the influence is something different than we used to think before? In 2021, digital marketing practitioners expect a drastic change in the understanding of influencer marketing. While social media still is the hottest area of influence, 2021 brings many new trends based on the growing needs and expectations of the follower community. 

Here we shed light on the most prominent influencer marketing know-how to help brands build affinity and trust-based relationships with their audience on social media. Meet the biggest and the brightest influencer marketing trends awaiting us in 2021.

Anti-Advertising. Advocating Something, They Really Tried and Loved

Today, we use the prefix “ANTI” more frequently than before. Modern society is already exhausted by many restrictions and “aging” laws. We say “ANTI” to everything that doesn’t match our desired reality anymore and takes us away from something genuine and original. Unfortunately, advertising has become one of the things pushing us to say “ANTI” to it. Thus, anti-advertising is the first trend that will embrace social media. 

Photo by Alexandre Pellaes via Unsplash

What does “true” mean? Likely, it’s something that traditional advertisers have forgotten about many years ago. On the contrary, innovative advertisers switch to an entirely different approach based on the collaboration with influencers – organic advocates and trusted thought leaders that offer only something valuable and tested out by themselves to their followers. 

Like bees follow the smell of honeydew, we’re attracted by the “expensive” smell of value. It’s seeping out from the great influencer’s content directly to the minds and hearts of followers. Influencers try to deliver value to people, not just to promote anything. They know that direct brand promotion won’t smell like “honeydew.” The value or, in other words, the trustworthiness of the influencer’s insights will matter more than the size of the audience.

The Growing Demand for Influencer Marketing Software

Time. Another big value in the modern fast-pacing world. The smart are those who realize the importance of time and don’t hesitate to use digital tools that allow them to automate processes and save time for more creativity. Along with the growing power of influencer marketing, we also see the rising demand for intelligent influencer marketing automation software. 

It’s the magic wand marketing leaders have been dreaming of for many years. With the advent of artificial intelligence in digital marketing, we can finally access it. AI-powered influencer marketing software facilitates the search of niche influencers. Thanks to their advanced system of filters, you can set the desired influencer marketing KPIs (like 60-Days Average Views, Last Active Time, Price Range) and the target audience’s metrics (for example, Age, Gender, and Location). It allows avoiding cooperation with so-called “fake” influencers and finding the right influencers that really perform.

Tight Match of The Influencer’s Values with Brand’s Ethos Photo by Anthony DELANOIX via Unsplash

2021 will be featured by the tighter match of the influencer’s values with the brand’s culture and ethos. Collaborating with someone famous and influential isn’t enough to earn the audience’s loyalty. Your brand’s values must align with those of the influencer. Otherwise, influencer marketing magic won’t work. 

Your company must breathe the same air, speak the same language, and share the same audience with the influencer. Only in this case, the influencer will transfer your brand message organically and introduce your company as a friend to the target audience. What’s most important, the tighter the match of values, the less promotional will the influencer’s advocacy look. 

Deepening Influencer Relationships

Influencers are now savvier toward the brands they partner with. In 2021, they will select companies for collaboration even more carefully. They will look for brands that correspond to their style, culture, and values to build long-term relationships with them. At the same time, brands will search for nearly the same, striving to set the partnership with the influencers that will last for years. 

Photo by Walid Hamadeh via Unsplash

Long-term relationships with influencers are more beneficial for brands, as they also mean a better understanding and tighter match of values between them. Moreover, by regularly appearing in the influencer’s content, the brand’s advocacy can become its “organic” complementation. Social media followers will perceive the brand rather as a friend than a guest of their community. It will help enter the target audience’s trust circle and establish closer relationships with potential customers.

Involving Influencers in Branded Virtual Events

The next crucial influencer marketing trend is involving influencers in virtual events organized by brands. In 2021, influencers are expected to appear at online webinars, Q&A sessions with the brand, workshops, and discussions of the topics related to the company’s field more often. 

Encouraging influencers to participate in such events, companies show that the opinion of thought leaders, aka trusted industry experts, matters to them and serves as one of the guide points for their team. They demonstrate that the brand is bothered by the same questions as to its target audience, and the same leaders inspire and motivate them to create products and services for their valued customers. 

Brand Executives as The Influencers

We tend to trust people who have achieved more. We trust those who know the path to success and all the pitfalls on the way. In other words, we rely on leaders, as they have already overcome all those challenges and can guide us on how to cope with them. CEOs, founders, and top experts are the people who perfectly align to this category. Already leading the entire company, they are a trustworthy source of insights and inspiration. So, we call them influencers too.

We expect to witness another amazing influencer marketing trend related to positioning brand executives as niche influencers in the upcoming year. While partnering with other industry experts, companies can also communicate with their target audience through their “own” influencers.

Influence? In 2021, It Will Be Different

We used to think that an influencer is somebody whose opinion impacts the masses and matters to many people. In 2021, we will see a significant change in what we understand under the term “influencer.” 

The collaboration with influencers is not about promotion anymore but partnership or even friendship with them. It’s about the tight match of the influencer’s and brand’s values and completing the same mission together. The brand and the influencer – they aren’t the client and the advertiser anymore. They are partners creating something valuable for their target audience together. 

I hope these predictions about how companies will interact with influencers in 2021 will inspire you. Everyone has the potential to become an influencer. The motivation, diligence, and inner drive are all that matters. It’s the influencer’s world, and brands are just living in it.

Photo by Sander Dalhuisen via Pexels

Catégories: News dév web


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Yves Bresson, ingénieur en informatique, consultant freelance, spécialisé dans le développement web (CMS, PHP, Laravel, Ajax, jQuery, Bootstrap, HTML5, CSS3) et d'applications mobiles (iPhone, Android). Voir le profil de Yves Bresson sur LinkedIn